32Red Casino Sister Sites
The family of 32Red Casino sister sites is made up of sub-brands within the 32Red website. Each sub-brand has its own mini-site and its own distinctive set of features, but the main site at 32red.com is still the “head of the table.” It’s a much younger casino than many of the other top players in the UK, but it’s managed to come a long way in a short time thanks to long, expensive promotional campaigns and celebrity partnerships. Keith Lemon is the face of 32Red as of the early 2020s, but there have been many before him.
You can play hundreds of casino games on the 32Red homepage, or you can use it as a point of access to find your way to the 32Red Casino sister sites. The choice is yours. If you decide you want to play here, don’t miss out on the extensive collection of branded slots with official licenses from television game shows. Other casinos have slots and games that are “similar” to popular game shows, but 32Red has the real thing.
There’s an almost cheeky tone to the main 32Red website, and that tone carries over to the 32Red Casino minisite. In fact, it carries over to all of the 32Red Casino sister sites apart from 32Red Sport. All of the other 32Red brands want you to know that they’re fun, full of features, and have a sense of humour. By contract, 32Red Sport tells players that it’s reliable, regulated, and secure. The tone is serious that it jars with the branding – but perhaps 32Red just wants people to know that it’s very serious about sports betting.
32Red Sport was once a standalone site but is now incorporated into the behemoth of a site that 32Red calls home. It hasn’t been diminished by that transition, though. The 32Red Sport homepage has a strong focus on football – especially English football – but if you check the side menus, you’ll see options for football elsewhere, horse racing, tennis, and even greyhound racing. The range isn’t as extensive as you’d find at a Betfair or an 888 Sport, but it covers all of the bases that most players are likely to be interested in.
32Red Poker is easier to identify as a member of the 32Red family than 32Red Sport is. Move to this 32Red Casino sister site from the main website, and you won’t notice any difference in tone and presentation save for a change in the subject matter. This is a poker site, and it’s a decidedly modern one. Poker sites can sometimes feel a little stuffy and elitist, but 32Red Poker doesn’t. It lives by its motto:- “Shuffle up and play!”
As a poker specialist minisite, 32Red Poker brings more to the (card) table than just virtual and live dealer poker games. There are some out-there specialities here, like Lucky Showndown Hold’Em Poker, Aces & Eights Poker, and “Jacks or Better” Poker. You may never have come across these varieties before, but a full rundown of the rules is available for those who might be interested in playing. Other card games, including blackjack, are included to go with the poker, and you can even play a few slots here without having to trek back to 32Red Casino if you wish.
Can 32Red Casino Be Trusted?
32Red Casino is a 4 Star trusted casino.
|1. UKGC License||32Red is fully licensed by the UK Gambling Commission (39430).|
|2. UKGC Fines||There are no regulatory actions against 32Red Limited listed by the UK Gambling Commission.|
|3. Customer Service||You can speak to 32Red Casino support through telephone, chat, or email, but you have to log in to do so.|
|4. Trustpilot Score||After over 2000 reviews, 32Red Casino is rated 3.2 out of 5 with Trustpilot. That’s around the average for a casino.|
|5. Company Location||32Red Limited is based in Gibraltar.|
|6. Visible T&C’s||All promotions come with their associated terms and conditions.|
|7. Social Media Presence||32Red has official accounts on both Facebook and Twitter, although they’re not linked from the 32Red Casino homepage.|
|8. Number of Sister Sites||The only “true” 32Red Casino sister sites are those that share the 32Red branding and belong to the same website, but through being owned by the Kindred Group, 32Red is linked with several other big-name casino sites including Unibet.|
|9. Games portfolio||32Red Casino hosts just under four hundred slots and games in total, which is a little below average.|
|10. Gamstop links||Gamstop and other responsible gambling logos appear in the footer of the 32Red Casino site.|
|Overall SCORE >||★★★★★ – 4/5 Stars|
32Red Casino Review 2022
32Red Casino Screenshot 2022
The first thing you’ll see when you land on the 32Red Casino homepage is the face of Keith Lemon. How you feel about that will depend on how you feel about Keith Lemon and his brand of comedy, but it’s a fast way of saying, “this casino is a big deal; it has celebrity connections.” The Keith Lemon image actually loads faster than any of the slots or games, so visitors are treated to the unusual experience of looking at Keith Lemon while the rest of the 32Red Casino site loads around him. Once it does, though, you’ll find a massive casino homepage that feels like it scrolls down for an eternity.
32Red Casino – like the 32Red brand in general – is known for being a place that doesn’t take itself seriously. The website is bright and colourful and contains so much content that it almost feels as if the intention is to overwhelm you. It’s like the designers ignored the fact that the 32Red Casino sister sites exist and tried to include everything on a single page. Whether you’re after live casino games, slots, Slingo, poker, roulette or even sports betting, you can find a way to do it from here without venturing off the site or into any of the other 32Red brands. Each category helpfully tells you how many games there are in each section, although this has the unintended side effect of reminding you that there are fewer than four hundred games in the entire collection. We can’t tell you whether you’ll have more fun elsewhere than at 32Red Casino, but we can say with certainty that you’ll find more range and variety.
One of the more unusual features of the 32Red Casino website is the massive information section beneath all the games. It includes a list of all the latest winners along with how much they won and is updated on a daily basis. There’s a live feed from the 32Red blog into this part of the site, so this is where you can quickly spot all the latest releases and pick up on the newest promotional offers. Oddly, it’s claimed in this section that there are over 550 casino games on offer. We know from 32Red Casino’s own count that there are fewer.
Links to banking information and 24/7 support are provided in the footer of the casino page, so we can’t fault 32Red Casino for not providing fast access to that vital information. A “less is more” approach might have been easier on the eye given how much there is to take in on the homepage, but at least you can’t accuse the casino of trying to hide anything.
32Red Casino Top Slot Games
There are direct links to so many slots and games on the 32Red Casino homepage that it’s hard at first to work out which games are the most popular, but the answer is right at the top of the page underneath Keith Lemon’s relentlessly smiling face and the first horizontal menu bar. There’s a tiny sub-header called “Featured,” along with confirmation of how many games are considered to be worthy of being “featured” at the time of your visit. This number, like the games and slots themselves, will change over time. How long the games will stay in this section will depend on how many people play them. Here are some of the 32Red Casino slots that are seeing the most action at the moment.
Fishin’ Pots of Gold: Gameburger Studios has taken everything that was good about Fishin’ Frenzy, everything that was good about 9 Pots of Gold, and tried to weld them together into a single Irish-themed slot. The result is mostly successful. Swap the fisherman from Fishin’ Frenzy for a leprechaun and throw in an expanding reel set, and you’re pretty much there. The “collect” symbol can land anywhere on the five reels during free spins, which makes wins much easier to come by. This is a 94% RTP slot – which is a little low by modern standards – and is averagely volatile.
9 Pots of Gold: Gameburger Studios had a right to steal from 9 Pots of Gold to make Fishin’ Pots of Gold because 9 Pots of Gold is also one of their creations. This was an attempt to make lightning strike twice after the surprise success of 9 Masks of Fire, and like the Fishin’ Pots of Gold experiment, it succeeds for the main part. The Irish theme brings a sense of fun to the proceedings, and the prospect of a massive jackpot for landing multiple scatter symbols keeps you spinning. Multipliers can go up to x3 during free spins, and 96.24% RTP is reasonable. It’s just 9 Masks of Fire in disguise, but there’s nothing wrong with that.
Wolf Call: It would be very easy to dismiss SpinPlay Games’ Wolf Call as a clone of Pragmatic Play’s Wolf Gold, but it would also be very wrong. The slots have similar logos and similar themes, but there’s far more going on in Wolf Call than there is in Wolf Gold. We’re talking “frames” on the grid that upgrade both multipliers and wild symbols, a prize-picker round that comes from landing multiple wild symbols, additional wilds that provide an x5 multiplier during free spins, and even more. Volatility is above average, and the only negative we can think of is that RTP is lower than you’d like at 94.24%.
32Red Casino Help Centre
The pledge at 32Red Casino is that customer care staff will be there to help you every hour of the day, every day of the week, and every week of the year. The site spends a lot of time singing the praises of its support operatives, promoting them as trained, knowledgeable, and always available. Anyone who has any issues while using 32Red Casino is invited to give them a call.
There’s a slight issue with giving them a call if you’re having trouble registering, because the phone number isn’t listed. Nor is live chat available if you’re not already a member. In fact, the only information available to non-members is an FAQ section and an address to write to with queries. Snail mail is a delightfully retro approach, but it’s not much use to a modern casino or its customers if they can’t use the site.
32Red Casino’s customer service is generally thought of as being excellent. Having that level of care and quality available round the clock is a big plus for the casino. It’s a shame they don’t extend the courtesy to those thinking of joining or having issues signing up, though, and perhaps this is something they should consider.
32Red Casino is a Kindred Group Brand
Don’t feel bad if you’ve never heard of the Kindred Group before. There’s very little reason that a player should ever come across them. They’re one of the biggest casino network companies in the entire industry, but very few people outside the industry even know that they exist. The 888 Group slaps its name on almost everything it does, but the Kindred Group is almost silent.
The Kindred Group is “the power behind the throne” at 32Red Casino. The casino might belong to 32Red Limited, but 32Red Limited belongs to the Kindred Group. 32Red is probably the most sparkling of all the jewels in the Kindred Group’s crown, but it’s not the only well-known casino brand in the family. The Kindred Group also owns Unibet. On top of that, it also owns Bingo.com. Those of you reading this from the European mainland might be interested to know that Casino Huone and Otto Kasino are under the Kindred Group’s umbrella as well.
According to the extensive text on the Kindred Group’s customer-facing website, the company exists to change the perception of gambling and make it a trusted form of entertainment that’s seen to make positive contributions to society. The Kindred Group was spun out of Unibet itself, so you could trace the history of the company back to Unibet’s origins in 1997. The entire 32Red Limited portfolio was acquired by the group in 1997. In 2021, the company partnered with the European Football for Development initiative to combat match-fixing. The Kindred Group has become a company with a bigger purpose than gambling alone – but gambling is still what pays its bills.
32Red Casino Football Sponsorships
There’s an enormous crossover between people who watch professional football and people who might be interested in playing online slots and casino games. If it were a Venn diagram, it would practically be a circle. Sponsoring a high-profile football team or two is a surefire way to get your brand noticed by a massive potential audience, and it’s a tactic that 32Red has used more than once.
The most high-profile of the brand’s current football sponsorships is with Glasgow Rangers, who have won the Scottish Premiership more than fifty times. In fact, it was 32Red’s name on the famous blue Rangers shirt when the team returned from the wilderness and finally reclaimed the Scottish title from Celtic under the management of Liverpool legend Steven Gerrard. The return of Rangers to the top table of Scottish football made headlines around the world. Every time those headlines were accompanied by pictures, people saw the 32Red name.
We could make an argument that 32Red’s sponsorship of the English Football League Championship side Derby County has been every bit as successful as sponsoring Rangers in terms of appearing in the news, but it’s mostly happened for the wrong reasons. Rangers have made headlines recently for their successes. Derby County has been in the press because of relentless failures both on and off the pitch. There were several moments in 2021 when it appeared that the very existence of the club was in peril.
The arrangement between Derby County and 32Red got off to a good start when Derby brought Wayne Rooney home from the USA and employed him as a player coach. When he took to the field, he did so with “Rooney 32” on the back, which was seen by many as a promotional tactic for the casino even though the casino denied it. Fast forward a couple of years, though, and Derby County are in serious financial trouble. Rooney has retired from playing to take over as manager, and is fighting to keep them in the division. That’s a steep fall from grace for a team that was pushing hard for promotion to the Premier League a few years ago. It seems that every day brings another drama at Derby – but we’re sure 32Red are happy every time their name appears in the subsequent news reports.