Betfred
Betfred sister sites include Betfred Bingo and Betfred Casino.
Betfred (betfred.com) is operated by Petfre (Gibraltar) Limited, 5.2 Waterport Place, 2 Europort Avenue, Gibraltar, GX11 1AA.

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Betfred Sister Sites 2025
Betfred and the Betfred sister sites belong to the Petfre (Gibraltar) Limited platform, but Petfre (Gibraltar) Limited is little more than a disguise – it’s merely Betfred wearing a mask. The history of Betfred as both a betting brand and an organisation goes back long before the beginning of the internet betting age, but we’re sure that most people reading this knew that already. There aren’t as many sites on this network as you might expect there to be for a company of such age and of such high profile, but perhaps that’s because the focus is on quality rather than quantity. Let’s find out more by taking a closer look at the Betfred sister sites.
Betfred Bingo
Betfred Bingo is the part of the Betfred site that’s given over to bingo. There’s such a specific focus on bingo at this minisite that it deserves to be treated as a Betfred sister site in its own right. Betfred Bingo doesn’t fall into the same trap so many big-brand bingo sites have fallen into by adding hundreds of non-bingo games to its offering. There are a handful of other games you could try if your favourite bingo room isn’t open when you arrive, but for the main part, this is a bingo-only page. The feeling of playing bingo can be a difficult one for online casinos to replicate because of the social aspect of the game. Betfred Bingo deals with that by having special chat-focused rooms that are more about socialising than they are playing. Don’t mistake that for weakness, though – if you’d rather get your head down and focus on the numbers there are plenty of rooms where you can do that instead. Four-figure jackpots are a common event at Betfred Bingo, and the minisite tends to be busy. Betfred Bingo and Betfred are comparable in name only – these two Betfred products have almost nothing in common.
Betfred Casino
Betfred Casino is a second Betfred sister site spun from the same cloth as Betfred. It’s contained within the site, and it suffers a little because of that. There’s enough content at Betfred Casino to justify giving it a space of its own, and the success of the casino aspect of the brand is probably at least partially responsible for the closure of OddsKing, which used to be another of the Betfred sister sites. Nevertheless, Betfred Casino is worth a visit if you’re a fan of both slots and sports even if it isn’t a triumph of web design or engineering.
Betfred Casino makes clever use of its parent company’s sporting connections to bring you slots with a sporting flavour. The official online slots of Ronnie O’Sullivan, Brian Lara, Bobby George, and AP McCoy are all given prominent billing at Betfred Casino, as are banner adverts starring Michael Buffer, the legendary voice of boxing. This isn’t the most well-supplied casino you’ll ever see – it’s several hundred games short of that mark – but it can be entertaining if you’re a sports fan and it’s a logical extension of the Betfred brand. There’s little point in dwelling on the differences between Betfred Casino and Betfred because they were designed to be different. As with the other Betfred-branded minisites, the comparison is there in name only.
Betfred News
: Rugby fans are being cordially invited to build their ultimate Betfred Super League Fantasy Team, with a budget of £2.1 million to assemble the strongest possible squad for the 2025 season. Careful selection is key, as each team is restricted to a maximum of three players from any single Super League club. A player must be chosen for every position, and the four interchanges must include two forwards and two backs. Responding to supporter feedback, the deadline for submitting squads has been moved to 6pm on Thursdays before each game week, giving participants the advantage of reviewing the line-ups for the Thursday, Friday, and Saturday fixtures before finalising their choices. Player values range from 50k to 170k, with seven individuals sitting at the top price bracket, including Kyle Feldt and Jack Welsby from Saints.
The captaincy decision is particularly crucial, as the selected skipper will earn double points, and managers have the flexibility to change captains each week to maximise scoring potential. Every team is automatically entered into the main league, where both monthly and season-long prizes are up for grabs, including tickets to major Rugby League events and SuperLeague+ passes. Additionally, players can create their own mini leagues, allowing them to compete against friends and family, with up to three private leagues available per person. These mini leagues require a password for access, giving managers full control over who joins the competition. For those new to the format or looking to refine their strategy, a full guide on the rules and scoring system for 2025 is available.
: 2025 is shaping up to be a good year already for Rugby fans, as The Sportsman prepares to deliver exclusive live coverage of 20 matches from various competitions in the upcoming Rugby League season. Kicking things off will be the Betfred Challenge Cup First Round clash between Thatto Heath and Orrell St James, set to air this Saturday. Since stepping into live Rugby League broadcasting in 2021, The Sportsman has streamed over 65 games, ranging from unforgettable Betfred Challenge Cup upsets to intense Betfred Wheelchair Super League showdowns. Most recently, they brought fans the gripping Betfred Championship Grand Final, where Wakefield Trinity triumphed over Toulouse Olympique. This year’s schedule promises even more excitement.
The opening fixture sets the stage for a spirited rivalry, as Thatto Heath and Orrell St James, two community clubs from rugby-loving towns, go head-to-head. Thatto Heath, known for their knack for delivering surprises in the Challenge Cup, notably stunned North Wales Crusaders in 2019. Meanwhile, Orrell St James has carved its own place in the early rounds of recent tournaments with a string of memorable performances. This matchup is particularly intriguing as it revisits the 2024 BARLA National Cup Final, where Thatto Heath emerged victorious with a decisive 24-4 win. Beyond local pride, the stakes are even higher this time, as the winner earns a coveted second-round fixture against the Betfred Championship side Halifax Panthers. The action at Crusader Park kicks off at 14:30, with coverage starting slightly earlier at 14:15. Fans won’t need to spend a penny to catch the games, as they’ll be streamed for free on The Sportsman Rugby League YouTube channel.
: This week, the Betfred Insights blog shared the story of a retired nurse from East Anglia who turned a modest £2 wager on the 49s Numbers Lotto into an impressive £15,000 win. At 72, the great-grandmother and former NHS worker, who transitioned from delivering post to a long career in healthcare, selected the numbers 9, 19, 29, 39, and 49. All but one of her picks were drawn, leading to her remarkable windfall. Known for her warm rapport with the staff at her local Betfred shop, she expressed plans to share her good fortune with them, continuing her tradition of bringing in snacks to brighten their shifts. The winner and her husband, both deeply committed to their family, revealed that the unexpected prize would support their move to be closer to their daughters and grandchildren. With practical plans in mind, she intends to use the money to cover home renovation costs, including plastering, flooring, and possibly a new bathroom. While the winnings may be substantial, her focus remains on family priorities rather than indulgence.
Betfred’s founder, Fred Done, praised the winner as a generous and well-loved regular, remarking on her ability to turn a small stake into a life-changing prize. He highlighted how her win reflects the potential rewards available to customers playing at Betfred. Her story not only showcases her incredible luck but also underlines her community spirit, making her a celebrated figure among the Betfred team. For those curious about more success stories, the Betfred Insights blog continues to spotlight members who have achieved big wins through small bets, proving that fortune often favours the bold.
: This week, it was announced by the official Rugby League website that the Betfred Challenge Cup First and Second Round Draw has been confirmed, marking an exciting prelude to the 2025 season. On the evening of December 2, the spotlight will shine on Goole Vikings as they host the event, celebrating their inaugural entry into one of rugby’s most storied tournaments by staging the live draw, broadcast via BBC Sport. The forthcoming competition heralds a refreshed format, with the 12 top-tier Betfred Super League teams embarking on their journey to Wembley at an earlier Third Round stage in February, requiring them to triumph in four matches to compete on Finals Day, scheduled for June 7. In the First Round, an eclectic mix of 34 clubs from various leagues will vie for glory, including three newcomers to the cup—Eastern Rhinos, Mirfield, and Telford Raiders—adding fresh enthusiasm to the historic contest.
In a notable twist, the draw includes 15 teams from the National Conference League, spotlighting last year’s champions, Hunslet ARLFC, and York Acorn, who previously enjoyed a notable campaign reaching the Fifth Round. Additionally, the Aberavon Fighting Irish will make their second appearance since 2003, while Maryport ARLFC returns for the first time in nearly nine decades, adding a touch of historical resonance to the event. The southern region’s clubs are particularly motivated this season, with the chance to face the London Broncos—who step down to an earlier entry in the competition following their exit from the Super League—sparking additional competitive fire. The detailed structure of the event has laid out clear pathways for emerging and established clubs to showcase their talents on a grand stage.
: This weekend, Wakefield Express covered the action at the Betfred Championship Play-Off Semi-Final, offering live updates from an atmospheric encounter at the DIY Kitchens Stadium, where Wakefield Trinity faced off against York Knights. The stakes were high as Wakefield aimed to secure their spot in the Grand Final and keep their hopes of a Championship treble alive. Throughout the match, the atmosphere was electric, with fans fully engaged and cheering on their team. The game proved to be a nail-biter, with Wakefield pulling off a hard-fought victory. Key players like Max Jowitt, Luke Gale, Derrell Olpherts, and Iain Thornley made significant contributions, scoring crucial tries that propelled Trinity into the Grand Final. The final score read 22-13, a testament to the intense competition and high skill level displayed throughout the game.
The match was marked by moments of high tension and excitement, especially in the closing minutes as York Knights put up a formidable challenge, nearly upsetting Wakefield’s hopes for a treble. However, Wakefield’s resilience shone through, particularly in a thrilling sequence where a slick kick by Lino turned into a pivotal moment leading to a try by Thornley, cementing their lead and securing their advancement. After the match, celebrations erupted among the home fans, a vivid scene of jubilation as the hooter signalled the end of the game, confirming Wakefield’s triumph. Wakefield Express promised to provide a detailed match report and reactions from Daryl Powell later in the evening, capturing the highs and lows of this seminal game. The coverage will also look ahead to the Grand Final, where Wakefield will face either Toulouse or Bradford Bulls.
: Betfred has come under fire after an article in the Guardian shared how many of its betting shop employees are facing hardship, and some are even having to use foodbanks to feed themselves and their families. The article highlights a critical issue stemming from a technical malfunction with the company’s salary advance system, impacting employees’ financial stability. Betfred sister sites encountered severe disruptions when Wagestream, the application that facilitates up to 40% of an employee’s salary advance, failed. This glitch left several of the company’s 8,000 employees in a precarious situation, where not only were regular bill payments missed, but some staff were forced into debt and had to resort to food banks.
The internal communications at Betfred, accessed by the Guardian, reveal a palpable distress among the workforce. Several employees expressed their struggles with meeting weekly financial obligations and even basic travel expenses to work. The problem was first noticed when Betfred transitioned between software systems, moving to Shopworks, which subsequently led to issues in transferring payroll data correctly. This error meant that employees couldn’t access their advanced pay, which many had come to rely on to manage their cash flow better than traditional payday loans offer. A spokesperson from Betfred assured that the technical issue has been identified and resolved with the assistance of their suppliers, and they are now in the process of addressing the concerns directly with the affected staff members. On the other hand, a representative from Shopworks also acknowledged the hiccup during the data transfer, which temporarily crippled the payroll processing, further complicating the financial woes for the employees.
: On the 9th of August, Leeds Rhinos Women faced their top rivals, Wigan Warriors, in a pivotal Betfred Women’s Super League clash at AMT Headingley. This marked the first league meeting between the two sides this season. The Rhinos, under the guidance of Lois Forsell, entered the fray buoyed by a trio of victories from their recent road games against Warrington, Barrow, and Featherstone. Wigan, helmed by Dennis Betts, were not far behind, having recovered from an earlier defeat to St Helens, by securing wins against Huddersfield and York, positioning them near the top of the league standings. The match was a chance for Wigan to respond to their Challenge Cup semi-final loss to Leeds earlier in May. A victory would have nudged them closer to the league leaders St Helens, asserting their dominance in a tightly contested season.
The Warriors’ impressive run included notable victories and a memorable triumph in the debut Nines title, overcoming Leeds in a decisive 21-0 finale at Hull KR’s Sewell Group Craven Park. Their resurgence in form showcased the talents of Anna Davies, the season’s top try scorer with 20 tries, and Isabel Rowe, both of whom have recently featured in the England squad. Leeds Rhinos, meanwhile, demonstrated their strength just the weekend prior, with a resounding 68-6 victory over Featherstone Rovers, highlighting their readiness for the challenge. The previous encounters between Leeds and Wigan have mostly seen Leeds emerging victorious, setting the stage for an intense and competitive match. Notably, Rhinos captain Hanna Butcher was on the cusp of personal milestones, nearing both 100 points in the Super League and 150 points for the club since her debut in 2018.
: On Friday, the 13th of July PDC TV published an article which detailed that in a spectacular display of support and recognition, the Blackpool Tower was illuminated in vibrant red last Friday evening, celebrating Nathan Aspinall, the reigning darts champion, as he prepares to defend his title at the 2024 Betfred World Matchplay in Blackpool. This grand gesture was a tribute to Aspinall’s distinctive red shirt, a colour he donned during his triumphant victory last year in this coastal town. The Professional Darts Corporation (PDC) chose this tribute to reflect Aspinall’s dynamic presence in the sport, especially after his remarkable victory at the Winter Gardens last summer, where he claimed his first World Matchplay title by defeating Jonny Clayton. Aspinall’s spectacular performance included an impressive run of 11 consecutive legs, culminating in an 18-6 victory, which not only earned him a prize of £200,000.
Aspinall, who is currently ranked fifth in the PDC Order of Merit, expressed his gratitude and motivation upon seeing the iconic landmark dressed in his colours. The local hero is set to kick off his campaign to retain his title against Luke Woodhouse; his return to the arena is not just a personal battle but a local festivity, with many friends and family expected to support him. The Betfred World Matchplay, a highlight of the summer darts calendar, will be held from July 13-21 at the historic Winter Gardens, celebrating its 30th anniversary this year. The tournament will feature 32 top competitors vying for the prestigious Phil Taylor Trophy and a share of the £800,000 prize pot.
: This week, the Rugby League website took rugby fans behind the scenes at the 2024 Betfred Women’s Challenge Cup Final, an invitation few followers will be able to resist. The website revealed a ten-minute video showcasing previously unseen footage of the thrilling final that took place at Wembley Stadium. This highly anticipated match saw the Leeds Rhinos go head-to-head in a fierce battle. The Saints ultimately lifted the trophy once more, showcasing their dominant form. Despite the outcome, even Leeds Rhinos fans would agree that it was a stellar game, with both teams playing to their indomitable strengths. The video captures the intensity and passion of the players, giving fans a glimpse into the strategies and emotions that defined the match. The Rugby League website also encouraged readers to join the conversation on social media, adding a community aspect that goes beyond mere viewership.
This engagement aspect allows fans to share their perspectives and connect with others who share their passion for the sport. By inviting fans to participate in discussions and relive the moments of the match, Rugby League fosters a sense of camaraderie and community among its followers. The behind-the-scenes footage not only highlights the athletic strengths and skills of the players but also underscores the significance of the Women’s Challenge Cup in promoting women’s rugby. The Saints’ victory adds another chapter to their storied history, while the Rhinos’ performance demonstrates the competitive spirit and skill present in the league. This initiative by Rugby League to provide exclusive content and facilitate fan interaction exemplifies their commitment to enhancing the fan experience.
: Bournemouth Police are seeking public assistance in identifying individuals linked to a recent burglary at the Betfred branch on Christchurch Road. In a late-night incident on May 7, burglars targeted the betting shop, gaining entry through forced access and fleeing with a substantial sum of money. The event was captured on CCTV, and the authorities have released images in hopes of garnering tips from the community to aid in their investigation. As officers continue to piece together the sequence of events, they are urging anyone with information, no matter how insignificant it might seem, to come forward. This burglary is not an isolated occurrence but part of a troubling trend in the area, coinciding with the broader challenges the UK faces amid the ongoing cost of living crisis. The rising financial pressures on households are suspected to be contributing to a spike in property crimes, as individuals and groups become more desperate.
In response to the increasing crime rate, local law enforcement has ramped up patrols and is working closely with businesses to enhance security measures. The Bournemouth community is encouraged to remain vigilant and report any suspicious activities to help prevent further incidents. The police’s prompt release of CCTV footage underscores their commitment to swiftly addressing and resolving these crimes. As the investigation progresses, it remains crucial for residents to support the police efforts by providing any leads that could assist in identifying the perpetrators and bringing them to justice. The footage reveals two individuals dressed in dark clothing, their faces obscured, who were seen forcibly entering the Betfred premises.
: On April 20th, Leeds Rhinos announced the availability of tickets for the eagerly awaited Betfred Women’s Challenge Cup Semi-Final, setting the stage for an intense match between Leeds Rhinos Women and Wigan Warriors Women. The event will unfold at the Totally Wicked Stadium in St Helens on Sunday, May 19th, commencing at 12:30 pm. The fixture is part of a double-header, which also features the men’s semi-final clash between Huddersfield Giants and Warrington Wolves later in the day. Ticket options are extensive and cater to a range of preferences and budgets. Spectators can choose from Category 1 reserved seating at £40, offering a prime viewing experience, while Category 2 seats are available at £30 for adults, £22 for concessions, and £15 for juniors under 16. For those preferring the atmosphere of standing areas, Category 3 tickets are priced at £20 for adults, £15 for concessions, and £10 for juniors under 16. Tickets for children under 2 are complimentary, though they must be procured in advance.
Accessible ticketing options include ambulant disabled tickets available directly from Leeds Rhinos. The team also notes that information regarding wheelchair-accessible seating is forthcoming, with queries directed to a designated email. For fans wishing to travel to the venue, Leeds Rhinos is offering official coach travel from the Bartercard Training Complex at a cost of £18 per person, with an additional pickup option available near Leeds City Centre. Tickets for this dual spectacle, encompassing both women’s and men’s semi-finals, are purchasable online, over the phone, or in person at the Leeds Rhinos Club Shop.
Can Betfred Be Trusted?
★★★★★
Betfred is a 4 Star trusted casino.
1. Licenses and Fines | Betfred is covered by a UK Gambling Commission licence, but the licence isn’t clean. There’s more information in our review below. |
2. Accepts UK players? | Betfred was founded in the UK, and the UK is still its priority market. |
3. Trustpilot Score | A touch below average at 2.9 out of 5.0 after over 6400 reviews. |
4. Operator Name & Location | Petfre (Gibraltar) Limited, based where its name suggests it is. |
5. Bonus Terms | No wagering requirements on sports betting bonuses. |
6. Customer Support | Email, live chat and telephone support are all available. |
7. Withdrawal Speed & Options | Debit cards, Neteller, Skrill, PayPal. 24hr processing where possible. |
8. Number of Sister Sites | There are no Betfred sister sites save for its own Betfred Bingo and Betfred Casino brands. |
9. Games portfolio | Betfred is a sports betting site. Check out our review of Betfred Casino if you want to know about games. |
10. On GamStop? | Betfred is on GamStop, but the organisation’s logo in the footer of the website should be easier to spot so players can find the link. |
Overall SCORE > | ★★★★★ – 4/5 Stars |
Betfred Review 2025
Fred Done opened his first “Bet Fred” store in Salford, close to Manchester, in 1967. He probably didn’t envision it becoming a nationwide chain of betting stores back then, let alone an internet phenomenon. Betfred has become one of the biggest sports betting companies in the UK, rubbing shoulders with the likes of Ladbrokes, Coral, and Sky Bet at the top of the food chain. How does it compare to the other big names, though, and is it more deserving of your money than its biggest rivals? That’s for you to decide, but we’ll provide this review to help you make your mind up.
Betfred Welcome Offer
There are two welcome promotions advertised on Betfred’s promotions page, but we’re not going to talk about the one that’s intended for Betfred Casino on account of us having a separate page for that. If you’re joining Betfred with the intention of betting on sports, the offer on the table for you is £50 of free bets in return for depositing £10 and betting it on an event with odds of 2.0 or greater within seven days of opening an account. The £50 works out as three £10 free sports bets and two £10 free acca bets. No wagering requirements apply to this bonus.
Ongoing Promotions
Betfred has done away with its loyalty scheme, which is a shame, but it still offers a variety of perks across horse racing, greyhound racing, football, and rugby league. For horse racing enthusiasts, there are several promotions, including “Free Bet if 2nd,” where you can receive a free bet up to £10 if your selection finishes second in selected races with five or more runners. Another option is the “Free Bet if 2nd or 3rd,” which extends this offer to horses finishing third in races with at least seven runners. Betfred also has “Extra Place Races” and “Super Extra Place Races” for more potential wins on each-way bets. For those placing accumulator bets on horses or greyhounds, there’s the “Multiply Your Odds” promotion, offering multiplied odds on Lucky 15, 31, and 63 bets. If your selections perform well, cash bonuses are given for full wins with their “Lucky Bonus” and “10% Winning Tricast Bonus.” Additionally, the “Best Odds Guaranteed” ensures you get the best odds on selected UK, Irish, and international horse racing.
For football fans, Betfred offers “Acca Flex,” where you can get cash bonuses ranging from 2.5% to 50% on accumulators with five or more selections. If one leg of your accumulator loses, you can receive up to a £10 refund. The “Double Delight & Hat-trick Heaven” promotion doubles or triples your first goalscorer odds if the player scores two or three goals, available pre-match and in-play. Greyhound racing also has its own set of promotions, including a “Free Bet Club” and “10% Winning Tricast Bonus,” rewarding bettors for placing multiple bets on selected races. Rugby enthusiasts can enjoy the “Super League Double Delight” for added excitement in the Super League season. Lastly, the “#PickYourPunt” feature allows you to customise your bet on selected events.
What are the Pros and Cons of Betfred?
Pros: If you like getting a little something extra when you’re betting on sports, you’re in good hands with Betfred. They have promotions for almost any occasion, and their sportsbook is as all-encompassing as anything you’re likely to find elsewhere. The other big point that goes in Betfred’s favour is the depth of its customer support options. While it should be a given that any big casino site offers telephone, live chat, and email support, very few of them do. Betfred does, and that makes it stand out.
Cons: The factors we’ve listed above are the benefits of playing at Betfred, but here’s the story on the other side of the fence. There are drawbacks at Betfred, and the biggest is that despite having all those customer support options, the site still manages to attract a surprising number of negative reviews on Trustpilot. From bonuses not being credited to delays with withdrawal processing times, they sometimes have an unhappy player base. Having a fine on your record from the UKGC is never a good look, either.
Featured Slots and Casino Games
It wouldn’t be fair to rate Betfred on casino games, online slots, or anything other than sports betting. That’s really not what the casino is about. Betfred Casino and Betfred Bingo exist for a reason, and the reason is that the “main” Betfred site focuses on sports betting and nothing else. Leaving slots and casino games aside, let’s talk about the quality of the Betfred sportsbook.
Betfred didn’t get where it is today without offering odds on almost every type of sporting content in the world. The full A-Z list of sports available for betting at the site is comprehensive, including UFC, MMA, hurling, Gaelic football, Australian rules football, and other sports that you wouldn’t necessarily find offered to you at smaller sports betting sites. Any major current sporting event gets a dedicated section at Betfred, too – there was a section for the Cheltenham Festival at the time of our visit, and also the Turkish Masters’ snooker tournament, the Players Championship in golf, and a general “winter sports” area. Many of the promotions offered by Betfred can be redeemed on any of these sports, so spicing your bet up is easy.
If there are no real horses running anywhere, you can pass the time at Betfred by betting on virtual horses instead. On top of that, there’s a “49s” game that’s the National Lottery in everything other than the name. The prizes are nowhere near as high as they are in the National Lottery, but the draw works the same way, and there’s still big money to be won.
Withdrawal Methods and Speed
It surprises us that you can’t use Trustly at Betfred, but there should still be more than enough options to ensure that you receive withdrawals quickly and efficiently. For making withdrawals, your options are debit cards (both Visa and Mastercard are fine), PayPal, Skrill, and Neteller. Paysafecard can be used to make deposits but not withdrawals. For those who’ve verified their accounts, Betfred will attempt to process your withdrawals within twenty-four hours. From there, e-wallet withdrawals should be instant. Debit card withdrawals may take a little longer, depending on your bank.
Customer Support and License
To get in touch with Betfred, players can use live chat, send an email to [email protected], or call 0800 028 7747. The telephone service is only available between 8am and 8pm, but even that’s better than the majority of big-name betting services can manage. Too many companies are doing away with telephone support at the moment, so it’s great see that Betfred still provides it. It’s often the most efficient way of dealing with a query.
Through Petfre (Gibraltar) Limited, Betfred is covered by UK Gambling Commission licence no. 39544. In September 2022, the operator was handed an official warning and a financial penalty of £2.87m after accepting that it had broken conditions of its licence designed to prevent money laundering, and ensure that operators behave in a socially responsible manner when interacting with customers. The licence is still in force, and also covers the Betfred sister sites.
Betfred – The Verdict
Betfred has upped its game in the past twelve months. The last time we came to review the site, it was receiving strongly negative feedback on Trustpilot, and its withdrawal process was slow and sloppy. That’s been drastically improved, and feedback on Trustpilot is steadily improving on average. The new, streamlined promotions are broadly fairer and better, too. While there’s still the occasional quibble, and while we also still have to be aware that the company was fined for the way it interacted with its customers relatively recently, this is one of the UK’s best betting companies, and it has forward momentum. The Betfred experience is still getting better.
What are players saying about Betfred?
Here are our condensed / readers digest summaries of recent player reviews of Betfred. All of them were written by customers who have used Betfred’s websites and betting products and wanted to share their feedback with fellow customers.
- 07-Aug-2024 by Terry:
The Betfred app is excellent, especially because I can participate in the Irish Lotto. – source: Trustpilot - 07-Aug-2024 by Julie:
It’s terrible; I never seem to win anything on this site. – source: Trustpilot - 07-Aug-2024 by John:
I’m done with other bookies because Betfred is the real deal. I place bets responsibly, and their staff is top-notch. I wish there were more Betfred locations nearby. They offer fantastic promotions, and their payouts are swift. – source: Trustpilot - 07-Aug-2024 by Danielle:
I used to be a regular at Betfred, but the rewards they offer are disappointing. Even though I’ve claimed several offers since returning, I haven’t received any of the promised rewards, despite checking the terms and conditions. Compared to other betting sites, Betfred falls short. – source: Trustpilot - 06-Aug-2024 by Michaela:
As a newcomer, I was led to believe I would receive free spins after wagering £10, but that wasn’t the case. – source: Trustpilot - 05-Aug-2024 by Nick:
Betfred is a reliable betting company overall. – source: Trustpilot - 04-Aug-2024 by Kingsley:
This platform needs a lot of work. You can’t combine more than 12 games in a bet. Additionally, the final scores don’t appear on your settled bets, and cashing out isn’t straightforward. The user interface is frustrating; selecting a game takes you back to the beginning of the list. – source: Trustpilot - 04-Aug-2024 by Paul:
Betfred gives you nothing. In comparison, Coral and Ladbrokes offer better rewards. I’d prefer to bet elsewhere. – source: Trustpilot - 04-Aug-2024 by Chris:
As a new customer, I deposited over £30 and submitted all necessary verification documents. However, three days later, I still haven’t received my free bet! – source: Trustpilot - 04-Aug-2024 by Tunji:
Betfred offers an impressive variety of games and is a fantastic site overall. – source: Trustpilot
Betfred Marketing
Most of the top-class casinos these days have realised that proper marketing and televised advertisements play a major role in helping a casino solidify its status with players both new and old. Maybe that’s one of the reasons why Betfred is so active when it comes to things like commercials and social media. Currently, the casino has active pages on Facebook, Instagram, Twitter, LinkedIn, and YouTube along with a WhatsApp contact number. All these help the casino reach more players and a wider range of audiences.
Like many of the sports-focused betting and casino websites, Betfred maintains a blog. It hosts news from all the major sports events or activities happening in the sports world. Of course, the blog section is also used to promote certain events that are happening at the casino itself, like various races that Betfred is known to sponsor in areas like the UK and Ireland. There’s a “Fred Says” section here where Fred Done, the founder of Betfred, gives news about all the important and major events that are happening to give players a certain foresight into what kind of a bet they should place.
Apart from the usual news that is presented here, there are podcasts hosted by Betfred. These podcasts discuss major topics in the sporting community, so sports lovers that don’t want to read all the articles can listen to the discussion instead.
Betfred TV Adverts
Betfred has been advertised on television for years and has released a number of memorable adverts. Even with the adverts gone from television, many of them are still available on the official Betfred YouTube channel. That isn’t the only thing the YouTube channel is used for, though. It also features some exclusive content, including interviews with sportspeople and, occasionally, detailed information about new features and promotions across the Betfred sister sites. If you pay attention to casino commercials, you might remember seeing a few of these adverts either late at night or on sports channels.
2016 – Betfred With Fred
The “Betfred with Fred” commercial is a strange one. It’s hosted by Fred Done himself and serves almost as an introduction to the Betfred brand. It was 2016 when this commercial aired for the first time, so the Betfred brand was already more than fifty years old. Trying to present something more than half a century old as something new and exciting is a difficult sell, but perhaps Betfred thought it was a necessary step towards trying to attract younger players who didn’t grow up with the company. Fred talks viewers through the latest bonuses and welcome promotions at his website and also reiterates that he’s been in the business for several decades and knows what he’s talking about.
2021 – Bet £5 Get £15
Earlier on, while we were discussing the featured games at Betfred, we mentioned that there’s now a “lotto” section of the site which functions a little like the UK National Lottery. The addition of the lotto game was a big deal for Betfred – so much so that they made this short commercial and aired it on British television. Players were invited to spend £5 on lottery games and get a further £15 in free bets, subject to the usual terms and conditions. This advert was done on the cheap, with no appearances from actors and no real-world footage. The whole commercial is animated and features a “round the world” theme to fit in with the idea that the lottery is a global game.
2021 – Pick 3 Match 3
The “we have the lotto now” ad isn’t the only one that Betfred launched onto the airwaves in the UK during 2021. They also came up with this “Pick 3 Match 3” advert which, at the time of writing at least, is still on rotation. You could look at this commercial as a follow-up advert to the previous one, as it’s also about the lottery game. Matching all six numbers on a lottery game is hard, so this new version asks players to pick just three numbers at £1 a time and win £700 if your predictions are correct. The approach taken with this advert is similar to the approach taken with the last one in that no human beings appear in it, and computer animators have done all the heavy lifting in putting the commercial together.
Betfred Launches in the States
There has never been a better time to be involved in sports betting in the United States of America than right now. In 2018, the US Supreme Court voted to make sports betting legal in the country for the first time. Since then, sports betting has become a craze that’s swept the nation one state at a time. Everybody wants to get involved, but the best-placed companies to do so are those that have had decades of experience in providing sports betting in the UK. Betfred officially landed in the USA during the second half of 2020, with gamblers in Iowa and Colorado the first to be eligible to sign up with the brand. The potential for making money in the USA is massive for betting companies, so if Betfred is able to make a success of itself over there, it’s likely to funnel some of that money back into the UK and become an even bigger deal at home, too. In gambling parlance, that’s a classic win-win.