BetUK

BetUK sister sites include 21.co.uk, Pink Casino, BetMGM, LeoVegas, and Slot Boss. 
BetUK (betuk.com) is operated by LeoVegas Gaming PLC, Level 7, Plaza Commercial Center, Bisazza Street, Sliema, Malta, SLM 1640.

BetUK Sister Sites 

We don’t need to tell you which of the BetUK sister sites is the most famous. The clue is right there in the fact that the name of the casino network company that operates these sites is LeoVegas Gaming Plc. That should mean that LeoVegas is and always will be the biggest of the sites on its platform. We’re not sure whether that’s still true or not, though. For the BetUK sister sites, everything changed when BetMGM arrived in 2023 and made a massive splash on the UK iGaming scene. Find out more about the company behind all of these brands by clicking the LeoVegas Gaming PLC link, or find out more about the BetUK sister sites by staying on this page and reading the information below.

Pink Casino

Pink Casino is one of the highlights of the LeoVegas Gaming PLC range, and was the most popular of the BetUK sister sites other than LeoVegas itself until BetMGM arrived. We should do a little housekeeping here, though – if you want to check out Pink Casino, go to pinkcasino.co.uk. Pinkcasino.com was a URL for international users, and now shows the site as closed rather than redirecting to the UK-based site. We’re not sure how smart a move that was by LeoVegas, as it could cost them a lot of traffic. Pink Casino is a full-service casino, by which we mean it offers slots, a live casino, a full suite of table games, instant win scratch games, and even bingo. The idea is that you register here and never go anywhere else because Pink Casino has everything you need. For thousands of players, that’s exactly what happens. Don’t worry if you’re not a fan of the colour pink – the colour scheme is quite understated despite the name!

Slot Boss

Almost everything we just said about Pink Casino could also be applied to Slot Boss. It uses a similar design (albeit with a blue colour scheme rather than pink or purple) and offers a similar range of casino products. There is an omission, though- you won’t find any bingo games here. That’s not really the point of the site, though. It’s Slot Boss by name, and slot-based by nature. Players come to Slot Boss because they want to play online slots, and they’ll find hundreds to choose from when they arrive. As one of the BetUK sister sites, Slot Boss should be treated as an equal. The same LeoVegas standard of quality applies to both sites, and it’s a safe place for players to spend money and spin the reels without fear of being stiffed on withdrawals or promotions. Speaking of promotions, Slot Boss is one of the better places on this casino network to go looking for them. It chops and changes its promotions semi-regularly and generally has more to offer than the other BetUK sister sites.

LeoVegas

Based on its name alone, LeoVegas has to be considered the flagship brand of LeoVegas Gaming PLC. It was the network company’s first casino site and is closing in on ten years online. During those ten years, it’s gone from nothing to becoming one of the best-known casino brands in the UK. LeoVegas is a name you’ll see regularly on television commercials and also in connection with sponsorships. We’ll be talking more about that later. Having acknowledged that LeoVegas is the flagship brand of the company, why have we listed it in third place in this list of BetUK sister sites? Well, this is going to be controversial, but LeoVegas has slipped behind some of the newer brands in terms of content. The welcome offer here isn’t as strong as it is at Slot Boss, and the casino’s design, while well-optimised for mobile devices, is a little dated. Don’t get us wrong, though – it’s still a trustworthy and popular casino. The “Must Fall Jackpots” section of the casino is especially popular with high-rollers. With a fresh coat of paint, LeoVegas could rocket straight back up to the top.

21.co.uk

A casino that’s literally called “21” will inevitably be geared toward Blackjack players, so it’s no surprise that the homepage of the site is dedicated almost exclusively to the popular card game. Other card games are also available, though, and it’s card and table games that make up the bulk of the entertainment available at 21.co.uk in general. That makes it the most different and unique of the BetUK sister sites. Do enough scrolling down the homepage of this two-tone dark and light blue casino page and you’ll eventually find slots. 21.co.uk might focus on cards, but it has other casino games there if you want them. There’s also a sports betting section for anybody who fancies a flutter on today’s football, racing, or even tennis. Check out the betting tips if you’re not sure of the odds. It’s odd that 21 doesn’t make more out of the fact that it has sports betting because that’s never a given with a casino site, but perhaps they thought it would distract people from the great card games.

BetMGM

BetMGM is what you might call a “disruptor.” It’s the latest of the BetUK sister sites to launch in the UK, yet it’s also the biggest thing to hit the LeoVegas Gaming PLC casino network since the launch of LeoVegas itself. While it might not (yet) be a familiar name to you as a UK-based player, BetMGM would need no introductions to an American reader – it’s one of the biggest and best-known gambling brands in the entire United States. Some would say it’s actually the outright biggest. The confusing relationship between BetMGM and LeoVegas means that while BetMGM is a LeoVegas brand in the UK, the relationship is the other way around in the US. After going live towards the end of 2023, the UK version of BetMGM acquired Chris Rock as a celebrity ambassador and started building on the basic framework it began with. We have little doubt it will soon become one of the biggest and noisiest casino brands in the country.

Can BetUK Be Trusted?

★★★★★

BetUK is a 3 Star trusted casino.

1. UKGC License	BetUK is covered by the UK Gambling Commission licence that LeoVegas Gaming PLC holds with the UK Gambling Commission under reference 39198.
2. UKGC Fines	The UKGC concluded a review of LeoVegas Gaming PLC in July 2022 and found that the operator had broken conditions of its licence related to preventing money laundering, identifying customers, and customer interaction. The company was fined £1.32m, given a formal warning, and now operates with extra conditions attached to its licence.
3. Customer Service	Live chat and email are available. Telephone support is not.
4. Trustpilot Score	After over 1500 reviews, BetUK’s Trustpilot score is low at 1.9 out of 5.0.
5. Company Location	LeoVegas Gaming PLC is based in Malta, which is a trusted location for operators who hold UKGC licences.
6. Visible T&C’s	Where promotions are listed, key terms are listed alongside them.
7. Social Media Presence	BetUK is very active on both Facebook and X.com/Twitter.
8. Number of Sister Sites	LeoVegas Gaming PLC operates five BetUK sister sites.
9. Games portfolio	This is a sports betting site, so it shouldn’t be assessed on its games collection.
10. Gamstop links	There’s a clickable GamStop logo in the footer of BetUK, but it’s tiny and greyed-out, so it’s easy to miss.
Overall SCORE >	★★★★★ – 3/5 Stars

Bet UK Review 2024

BetUK is a big-time British casino with a high profile and thousands of customers. It’s part of the LeoVegas Gaming PLC group of casinos, which also enjoys a high profile and a strong reputation. With Pink Casino, BetMGM, 21.co.uk and LeoVegas itself to go shoulder to shoulder with, BetUK is faced with a hard task in attempting to stand out from the crowd. Does it manage it? Let’s have a look.

Bet UK Welcome Offers

You have a pair of welcome offers to choose from when you first register with BetUK. If you have the bankroll and you wish to do so, you could take both. The first is £30 worth of free bets when you deposit and spend your first £10 with the site. The second is up to £100 in bonus funds plus ten free spins. The second of the promotions is split as £50 across two deposits when a player deposits £10 or more. Bonus funds come with an x35 wagering requirement – which is around the industry standard – and funds and spins must be used within seven days of allocation. 

Ongoing Promotions

What you’ll get from BetUK in terms of additional promotions depends largely on what’s happening in the sporting world at the time of your visit to the site. The promotions are mostly sports-focused and mostly short-term. Visit during the Rugby World Cup, for example, and you’ll find a range of ways to add a little spice to any bet you might make on a game in the tournament. In broad and general terms, BetUK’s promotions should make it possible for every player to grab at least a couple of free bets every week so long as they’ve already spent a bit of their own money on a wager or two. Promotions related to the BetUK casino might be a little harder to come by, but the promotions page is still worth checking – you can never be totally sure of what you might find when you do.

Pros And Cons Of BetUK

The mere fact that BetUK is connected to such a large, well-established parent company has to go down as a positive for Bet UK. The welcome offer is OK, and the range of betting options is strong The only type of casino game you won’t find here is bingo, but you have plenty of options elsewhere for that. 

On the downside, BetUK doesn’t have telephone-based customer support. It also takes its time getting withdrawals to you, and has a surprisingly feeble set of promotions and incentives unless you’re one of the select few who gets an email about becoming a VIP. 

Featured Slots And Casino Games

Fittingly for a casino that takes a traditional approach to presentation, the featured slots and games at BetUK are drawn from the classics. The best way to illustrate that is to tell you that the top featured game at the site when this review was written was Book of Dead, by Play ‘n Go. This was the first slot to feature Play n’ Go’s adventurer character Rich Wilde, and also the first in the now-enormous “Book of” series. Each one is built around a free spins feature that selects one base game symbol and treats it as an expanding symbol for the duration of the round. That started here in this Egyptian-themed slot. 

In second place is Starburst, which is a strong contender for the title of “most popular online slots game of all time.” The spacey, slightly-hypnotic NetEnt slot is still stunning to look at even after more than a decade since its launch. The effectiveness of its combined sticky expanding wilds and respins hasn’t diminished over the years. 

Rainbow Riches is the third most popular slot at BetUK, and the most popular Irish-themed online slots game ever made. Barcrest somehow managed to break the mould for Irish-themed slots when they came up with Rainbow Riches, and everybody else has been playing catch-up ever since. That might be because of its board-game like “Road to Riches” bonus side game, which sees your leprechaun mascot rack up multipliers as you propel him down the road. 

As we mentioned earlier, BetUK offers almost every kind of gambling apart from bingo, and that includes live dealer games and sports betting. The site markets itself as a sports-betting specialist, with in-play odds and price boosts available from the side menu. 

Deposit And Withdrawal Methods

You can’t use your e-wallet at BetUK. You can, however, use PayPal, which is likely to be the most efficient method for getting money in and out of your account. Your only other option is to use a debit card. Be aware that no matter which withdrawal method you choose, you could be waiting five days for the casino to get your money to you. We’d like to be a lot more specific than that, but regrettably, the site doesn’t provide us with enough information to allow it.

Customer Support And Licence

The FAQ section at BetUK is well laid out and easy to navigate. That doesn’t quite make up for the fact that customer support is limited to either live chat or email. Telephone assistance would be a welcome addition to the site’s arsenal.

As a LeoVegas Gaming PLC casino, BetUK is covered by licenses from both the UK Gambling Commission and the Revenue Commissioners of Ireland. 

BetUK – The Verdict

BetUK is a perfectly functional online casino, but one that’s fallen a little behind the times. You can bet on almost anything you like, and you can rely on them to get your money to you, but you can’t count on getting it quickly or having anyone to talk to about it while you’re waiting. The promotions can sometimes be a little flat, too. 

What are players saying about Bet UK?

Here are our condensed / reader’s digest summaries of recent player reviews of Bet UK.

• 03-Oct-2023 by Andrew:
  Avoid this site at all costs. I placed a bet, and they duplicated it, taking my money twice. When I reached out, they blamed me and took two days to respond via email. They’re not to be trusted. – source: Trustpilot
• 03-Oct-2023 by Daniel:
  I deposited £1800 and won £1500. But when I tried to withdraw, they locked my account for verification. It’s been a week, and it’s still locked. I regret using this company. – source: Trustpilot
• 02-Oct-2023 by Roger:
  I had an excellent experience at BetUK. The site offers a great variety of betting options, from sports to casino games. Deposits and withdrawals are quick and easy. – source: Trustpilot
• 01-Oct-2023 by Aditya:
  This is the best site in the UK, hands down. Fast withdrawals, easy navigation, and a great overall experience. Highly recommended. – source: Trustpilot
• 30-Sep-2023 by Danny:
  I deposited £10 and won £40. They flagged my account as suspicious and suspended it. They returned my initial deposit but kept my winnings. Avoid this site. – source: Trustpilot
• 01-Oct-2023 by Customer:
  Be cautious with this company. They don’t let you escalate issues and try to remove negative reviews. Very shady. – source: Trustpilot
• 30-Sep-2023 by Belinda:
  After reading the reviews, I decided not to deposit. They should verify accounts before allowing deposits. – source: Trustpilot
• 30-Sep-2023 by James:
  Excellent service. No hassle, just straightforward betting. – source: Trustpilot
• 30-Sep-2023 by James P:
  The site is easy to use, and deposits and withdrawals are quick. If you win, getting your money is a breeze. – source: Trustpilot
• 28-Sep-2023 by Jimmy:
  Don’t expect any free bets or decent customer service. They don’t care about their customers. – source: Trustpilot

The Improving Fortunes of LeoVegas Gaming PLC

LeoVegas and its casino brands have had a better few years than most UK sports betting and casino sites. This may be a result of the expanded agreement between LeoVegas brands and the Kambi sportsbook. The extension was agreed upon in 2020 between the award-winning casino operator and the leading sports betting supplier. This allowed BetUK to leverage Kambi’s award-winning innovative tools and open platform. In Q3 of 2021, LeoVegas reported a staggering revenue increase of 12% from the prior year. It wasn’t just their profits that were seeing an uptick; the number of depositing customers rose by 7% too. At the end of Q4 in 2021, The LeoVegas Gaming group had over 450,000 actively depositing customers.

BetUK Featured on SBC News for New AI Smart Limit Technology

LeoVegas AB, the owners of BetUK, have always been keen to adopt new cutting-edge technology. If they haven’t proven it before, they certainly did when they made a move to protect all of their players by adopting AI tech that enables players to set individual deposit limits. Upon the integration of the new technology, BetUK shared their move on SBC News.

Most online slot casino imposes some form of limitation on depositing and betting; however, this new technology allows players to use personalised limitations that are based on their own circumstances, relationship with gambling and finances. The limitations are set using a propriety risk model and 3rd party data. With every first deposit, a deposit limit will be set for all UK players. This limit will consistently be re-evaluated as players spin slots and play live table games at BetUK.

The new AI technology doesn’t only monitor players, it delivers customised content to them too, based on their risk profile and their behaviour. One of the main aims of the tech integration is to build a more sustainable customer relationship between the casino and the players. Initially, the content delivered to players will be informative and casual, however, if a player ignores the educational messages and continues to show more signs of risky behaviour, the tone of the content will get more serious. Customers who are thought to be at risk of harmful gambling will receive communication through messages and email.

Promoting safer gambling isn’t a new trend for BetUK, back in 2018, they partnered with EPIC Risk Management and Swansea City Football club to promote safer gambling. During the Rotherham v Swansea City AFC match that took place on the 3rd of November in 2018, the shirts were embellished with ‘Safer Gambling’ – representing EPIC Risk Management’s message. BetUK’s commitment to reversing the detrimental impacts of unhealthy gambling didn’t stop at branding embellishments on football shirts. They auctioned off the limited-edition shirts, all of the proceeds went to a charity which provides treatment to recovering and addicted gamblers in the UK.

BetUK Launch New Horseracing Campaign with Neil Mulholland

Alongside football, golf and rugby, Horseracing is one of the most popular forms of sports betting amongst players at BetUK. As a result, they have invested in their horseracing associations in their new 2021 campaign.

For their new campaign, they enlisted the help of Neil Mulholland, a top trainer, and Vogue Williams, a racing influencer and enthusiast. The two brand ambassadors starred in a brand-new BetUK TV advert that was aired on Sky Sports Racing on the 1st of October 2021. Neil Mulholland is renowned and respected as one of the top trainers in the UK, while Vogue Williams has plenty of celebrity credibility and has a proven track record for bringing a new generations’ attention to horseracing and betting. Additionally, she has recently trained as a jokey, which has brought plenty more attention to her unique voice in the horseracing, breeding and training culture.

Even if an advert on Sky Sports doesn’t seem like all too much of a big deal for a casino as successful and popular as BetUK, the advert was a milestone in their history as it was the first time the casino launched a horse-racing campaign. The country manager for BetUK announced that It proved their commitment to cementing themselves in the future of horse racing as much as they have in the world of football and rugby.

BetUK Scores a Sponsorship Deal with QPR

In 2021, BetUK became the official shirt sponsor and betting partner for QPR. This saw BetUK replacing Royal Panda on the front of team shirts for a season and the BetUK brand logo was blazoned across the Kiyan Prince Foundation Stadium.

To be fair to the fans that had already purchased the kit with Royal Panda embellishments, they held an embellishment amnesty with QPR to ensure that logos could be changed with no additional cost to the fans. During a press release, a spokesperson for BetUK emphasised their commitment to creating a strong relationship between QPR and BetUK and expressed their excitement in immersing themselves even deeper in the club’s culture.

BetUK & Premiership Rugby Partnership

The partnership between the BetUK casino owner, LeoVegas and Premiership Rugby may have come to a close after it ran for the 2019 – 2020 season, but it is a victory to be celebrated none the less.

Premiership Rugby expressed their excitement over onboarding BetUK due to their status in the sports betting and online casino market, and their passion when it comes to creating a 5-star environment for UK players. Here is what the Commercial Director at Premiership Rugby had to say about the joint venture:

“BetUK.com are a British brand with responsible gambling at the heart of their business providing a safe and controlled environment. This is the first league-wide partnership they have undertaken so we are pleased to be part of their future plans.”

BetUK Charity Affiliations

Most sports betting sites and online slot casinos are in some way associated with a few gambling charities, but as it is part of the LeoVegas group, BetUK has strong working relationships with The Young Gamers and Gamblers Education Trust, the Gordon Moody Foundation and MIND.