BetUK
BetUK sister sites include 21.co.uk, Pink Casino, BetMGM, LeoVegas, and Slot Boss.
BetUK (betuk.com) is operated by LeoVegas Gaming PLC, Level 7, Plaza Commercial Center, Bisazza Street, Sliema, Malta, SLM 1640.
BetUK Sister Sites
We don’t need to tell you which of the BetUK sister sites is the most famous. The clue is right there in the fact that the name of the casino network company that operates these sites is LeoVegas Gaming Plc. That should mean that LeoVegas is and always will be the biggest of the sites on its platform. We’re not sure whether that’s still true or not, though. For the BetUK sister sites, everything changed when BetMGM arrived in 2023 and made a massive splash on the UK iGaming scene. Find out more about the company behind all of these brands by clicking the LeoVegas Gaming PLC link, or find out more about the BetUK sister sites by staying on this page and reading the information below.
Pink Casino
Pink Casino is a site that’s lived a few lives in a relatively short space of time. As recently as 2022, Pink Casino was a hot pink iGaming site designed for the female player, but it never really found its audience in the way that its operator hoped it would. The casino toned down the colour scheme to more muted shades in 2023, and then added Baga Chipz as a celebrity ambassador in 2024. It might not specifically be targeting the pink pound, but it’s certainly pitching in that area. Even with all these changes, Pink Casino is still one of the most popular Bet UK sister sites in terms of mass appeal and player numbers. While most of the casinos and betting sites on this network have a niche, Pink Casino is a casino where everything and everyone is welcome.
Slot Boss
Some of what we just said about Pink Casino could also be applied to Slot Boss. It uses a similar design (albeit with a blue colour scheme rather than pink or purple) and offers a similar range of casino products. There is an omission, though- you won’t find any bingo games here. That’s not really the point of the site, though. It’s Slot Boss by name, and slot-based by nature. Players come to Slot Boss because they want to play online slots, and they’ll find hundreds to choose from when they arrive. As one of the BetUK sister sites, Slot Boss should be treated as an equal. The same LeoVegas standard of quality applies to both sites, and it’s a safe place for players to spend money and spin the reels without fear of being stiffed on withdrawals or promotions. Speaking of promotions, Slot Boss is one of the better places on this casino network to go looking for them. It chops and changes its promotions semi-regularly and generally has more to offer than the other BetUK sister sites.
LeoVegas
Based on its name alone, LeoVegas has to be considered the flagship brand of LeoVegas Gaming PLC. It was the network company’s first casino site and has been online for more than a decade. During those ten years, it’s gone from nothing to becoming one of the best-known casino brands in the UK. LeoVegas is a name you’ll see regularly on television commercials and also in connection with sponsorships. We’ll be talking more about that later. Having acknowledged that LeoVegas is the flagship brand of the company, why have we listed it in third place in this list of BetUK sister sites? Well, this is going to be controversial, but LeoVegas has slipped behind some of the newer brands in terms of content. The welcome offer here isn’t as strong as it is at Slot Boss, and the casino’s design, while well-optimised for mobile devices, is a little dated. Don’t get us wrong, though – it’s still a trustworthy and popular casino. The “Must Fall Jackpots” section of the casino is especially popular with high-rollers. With a fresh coat of paint, LeoVegas could rocket straight back up to the top.
21.co.uk
A casino that’s literally called “21” will inevitably be geared toward Blackjack players, so it’s no surprise that the homepage of the site is dedicated almost exclusively to the popular card game. Other card games are also available, though, and it’s card and table games that make up the bulk of the entertainment available at 21.co.uk in general. That makes it the most different and unique of the BetUK sister sites. Do enough scrolling down the homepage of this two-tone dark and light blue casino page and you’ll eventually find slots. 21.co.uk might focus on cards, but it has other casino games there if you want them. There’s also a sports betting section for anybody who fancies a flutter on today’s football, racing, or even tennis. Check out the betting tips if you’re not sure of the odds. It’s odd that 21 doesn’t make more out of the fact that it has sports betting because that’s never a given with a casino site, but perhaps they thought it would distract people from the great card games.
BetMGM
BetMGM is what you might call a “disruptor.” It’s the latest of the BetUK sister sites to launch in the UK, yet it’s also the biggest thing to hit the LeoVegas Gaming PLC casino network since the launch of LeoVegas itself. While it might not (yet) be a familiar name to you as a UK-based player, BetMGM would need no introductions to an American reader – it’s one of the biggest and best-known gambling brands in the entire United States. Some would say it’s actually the outright biggest. The confusing relationship between BetMGM and LeoVegas means that while BetMGM is a LeoVegas brand in the UK, the relationship is the other way around in the US. After going live towards the end of 2023, the UK version of BetMGM acquired Chris Rock as a celebrity ambassador and started building on the basic framework it began with. We have little doubt it will soon become one of the biggest and noisiest casino brands in the country.
BetUK News
: Chris Wilson, a betting expert working for The Independent, has recently detailed everything there is to know about the welcome offer at the Bet UK sister sites in addition to the other standout features. According to Wilson, new customers at Bet UK can claim £30 in free bets after placing a £10 sports bet with minimum odds of 4/5. Once the qualifying bet is settled, players are rewarded with three £10 free bets, which must be used on specific markets: horse racing, a football bet, and a bet builder. The sign-up process was described as straightforward, and customers can easily get started by depositing and staking their first £10 within seven days of registration. While there is no Bet UK bonus code needed, users should be mindful of the terms, including a seven-day window to use their free bet tokens.
Wilson also mentions that although the site leans heavily towards football and horse racing, it offers a variety of betting options, making it an attractive choice for both casual and serious punters. The site also boasts a range of promotions for existing customers, including bet boosts and acca boosts, further increasing the value for regular users. Overall, in the eyes of Chris Wilson, Bet UK stands out as one of the more accessible platforms, offering a decent welcome bonus with flexible conditions, although the free bets are limited to specific markets. Reportedly, the quick payout times and wide range of payment methods, including PayPal, make it a convenient option for bettors looking for a user-friendly experience.
: The Bet UK blog has released all the info you need to know to make informed bets on week 1 of the NFL action. As the NFL springs back to life after a long hiatus, the upcoming matches promise intense competition and lucrative opportunities for sports bettors. The spotlight shines brightly on the Kansas City Chiefs as they embark on a quest for their third consecutive Super Bowl victory, starting with a challenging match against the Baltimore Ravens. This encounter is a replay of last season’s AFC Championship, setting the stage for a riveting kickoff to the new season. Adding international flair to the week, the NFL will host its first Friday night game in 54 years in Sao Paulo, Brazil, featuring the Green Bay Packers against the Philadelphia Eagles. The action-packed week continues with 13 games on Sunday, culminating in a showdown between the New York Jets and the San Francisco 49ers, last year’s Super Bowl finalists, on Monday.
Bet UK’s top betting recommendations begin with a favourable outlook for the Cincinnati Bengals who, facing the New England Patriots, are expected to dominate at home. Following a challenging transition without their veteran coach Bill Belichick and a weak previous season, the Patriots face a tough road opener. With quarterback Joe Burrow recovered and back in action, the Bengals are tipped to start strong. The second tip focuses on the Tennessee Titans who are given a handicap advantage against the Chicago Bears. Despite the Bears’ revamped squad and the buzz surrounding their new additions, the Titans, bolstered by recent strategic trades, are well-positioned to keep the game tight at Soldier Field. Lastly, a defensive duel is anticipated when the Dallas Cowboys visit the Cleveland Browns. Both teams boast formidable defences, with key players ready to stymie their opponents’ attacks.
: Bet UK has been making all the right waves recently, which has resulted in a stellar review published by The Independent. The review mostly focuses on the welcome package, which provides new users with £30 in free bets. This offer is available once a new customer registers, deposits, and stakes £10 on a sports event with minimum odds of 4/5. Upon settlement of the qualifying bet, the customer receives three £10 tokens. One of these free bets must be used on horse racing, one on a bet builder and one on a football bet, allowing newcomers to experience a full range of betting markets. Beyond the generous welcome offer, the sportsbook also bowled the reviewers over with its extensive markets and competitive odds.
The Bet UK sister sites are portrayed as ideal platforms for both seasoned bettors and those new to sports betting, offering simplicity and value in one package. For those intrigued by ongoing promotions, the sportsbook does not disappoint. The site regularly offers odds boosts across various sports, with a particular focus on football and horse racing. Furthermore, the platform hosts a unique free-to-play prediction game, Racing 6, which offers significant prizes while fostering engagement and excitement. The critical acclaim by The Independent highlights the pros of engaging with BetUK, including the ease of claiming offers and the diverse options available post-sign-up. Nonetheless, it is vital for prospective users to consider the terms associated with these offers, ensuring they fully understand the requirements and benefits to avoid disappointment or confusion.
: Andy’s Bet Club highlighted the Bet UK sister sites as some of the best sports betting sites which offer weekly free bet clubs. These clubs provide regular bettors with exclusive access to free bets, points, or loyalty scores. The article explains how to join and benefit from these promotions. Paddy Power’s Rewards Club lets users earn up to £50 in free bets or power-ups based on their weekly stakes. To qualify, you need to place a minimum bet from Monday to Sunday on any sport at odds of evens or greater. This club also offers additional perks like free bet builders when you stake on football. Betfred’s Virtual Free Bet Club rewards those who enjoy betting on virtual sports. By staking £20 on virtual sports markets between Monday and Thursday, you can earn a £5 free bet, credited by Friday. Betfred also provides up to £100 in free bets for existing customers on virtual markets.
Sky Bet Club offers flexibility, allowing members to choose their rewards. By staking £30 from Monday to Sunday on any sport at odds of evens or greater, you can unlock various rewards, including specific free bets and boosts. Sky Bet also tracks your progress, making it easier to see how close you are to earning your rewards. Bet UK’s Free Bet Club is designed for horse racing fans. By staking £15 on horse racing from Monday to Sunday at odds of evens or greater, you can receive two £3 free bets. Additionally, Bet UK offers innovative daily specials and keeps their ante-post markets updated to provide the best opportunities for their members.
: This week, BetUK was included in a list of bookmakers that you probably don’t have an account with, which was published on the Andy’s Bet Club website as a handy guide to the welcome bonuses you probably haven’t already banked. BetUK was mentioned, which is currently offering a Bet £10 Get £30 in Free Bets promotion, perfect for those looking to improve their betting experience during the Euro 2024 championships and the Royal Ascot fixtures. By placing a £10 bet at minimum odds of 4 / 5 within seven days of creating an account, new users receive £10 in free bets for horse racing, £10 for a bet builder, and £10 for any football market. This offer is among several highlighted by Andy’s Bet Club, including Talksport’s Bet £10 Get £30 in Free Bets, CopyBet’s Bet £10 Get £50 in Free Bets, Sporting Index’s Bet £10 Get £20 in Free Bets, and Ladbrokes’ Bet £5 Get £20 in Free Bets.
These promotions collectively offer over £150 in free bets, providing a fantastic opportunity for savvy bettors to maximise their potential returns during the summer’s major sporting events. Now is an excellent time to take advantage of these offers and boost your bankroll without needing to deposit large sums of cash. However, it is also important to ensure that you’re not missing out on deals and promotions which are also available to regular customers at other major sportsbooks which you may have deposited with in the past, for example, some bookmakers are boosting odds, running free-to-play prediction games, and dishing out free bets left, right, and centre to retain their clientele – the grass isn’t always greener with a new bookmaker!
: BetUK has established itself as a premier online bookmaker for Premier League Darts fans by offering a generous free bet promotion. This new initiative allows bettors to claim a £3 free bet each week during the Premier League Darts season. To qualify, participants must opt-in via the “My Offers” page and place a bet of £10 or more on any darts market at odds of 4/5 (1.8) or higher. Once the qualifying bet is settled, the free bet will be credited to their account. This offer runs weekly from Wednesday 00:01 to Thursday 23:59 until 23rd May 2024, giving fans ample opportunity to engage with the betting markets. The terms and conditions specify that only one free bet per customer per week can be claimed, and the free bet must be used within three days of being awarded. The promotion is a refreshing change from the typical focus on football and horse racing, highlighting BetUK’s commitment to catering to darts fans. Unlike many larger sportsbooks that often overlook niche sports, BetUK’s targeted promotion ensures darts fans feel valued.
Participants can place their qualifying bets on any darts market, and bets placed using free bets or profit boosts do not count towards the promotion. This initiative not only drives engagement but also fosters a sense of community among darts fans who can look forward to regular rewards throughout the Premier League Darts season. By offering a consistent and accessible promotion, BetUK sets itself, demonstrating an understanding of its diverse customer base.
: Squawka recently delivered a detailed review of BetUK, focusing notably on the bookmaker’s welcome offer which appears to exceed expectations. BetUK, known for its fair odds and attractive bonuses, offers new customers a chance to benefit significantly upon signing up. New users are enticed with a promise of £30 in free bets from an initial £10 bet, provided the bets are placed on selections with odds of at least 1.8. This offer is dissected into three parts: £10 each for horse racing, football, and a free Bet Builder. The review applauds BetUK for not only providing a higher amount in free bets compared to many competitors but also for the absence of wagering requirements on winnings from these free bets, allowing winners to withdraw their winnings as cash immediately.
However, the sportsbook is not without its limitations, notably a lack of diverse payment options which could deter some potential customers. Moreover, BetUK’s promotional offerings extend beyond the welcome bonus, with opportunities for existing players to enjoy profit boosts and additional free bets weekly. Despite its relatively short history since its 2018 inception under the LeoVegas group, BetUK has established a strong presence in the UK betting market with a commitment to fair play and customer satisfaction as highlighted by Squawka’s thorough analysis. Their evaluation method is rigorous and unbiased, aiming to furnish bettors with transparent and precise information about the online betting landscape. BetUK, with its user-friendly interface and extensive market coverage, stands out as a reliable choice for bettors seeking a comprehensive betting experience backed by generous promotional offers.
Can Bet UK Be Trusted?
★★★★★
Bet UK is a 3-star trusted casino.
1. Licenses and Fines | While BetUK does have a UK Gambling Commission licence, the licence isn’t clean. |
2. Accepts UK players? | The clue’s in the name. |
3. Trustpilot Score | Well below average at 2.1 out of 5.0 after over 1700 reviews. |
4. Operator Name & Location | LeoVegas Gaming Plc of Malta. |
5. Bonus Terms | No wagering requirements on casino bonuses. |
6. Customer Support | Live chat only. No telephone support. |
7. Withdrawal Speed & Options | PayPal, Apple Pay, bank transfer, debit card, but can take up to five days. |
8. Number of Sister Sites | There are five Bet UK sister sites on the LeoVegas Gaming platform. |
9. Games portfolio | While this is a sports betting site, it also comes with over two thousand slots and casino games. |
10. On GamStop? | The small-greyed-out logo and link to the GamStop site on the BetUK homepage is too small to find easily. |
Overall SCORE > | ★★★★★ – 3/5 Stars |
Bet UK Review 2024
BetUK is a big-time British casino with a high profile and thousands of customers. It’s part of the LeoVegas Gaming PLC group of casinos, which also enjoys a high profile and a strong reputation. With Pink Casino, BetMGM, 21.co.uk, BetMGM, and LeoVegas itself to go shoulder to shoulder with, BetUK is faced with a hard task in attempting to stand out from the crowd. Does it manage it? Let’s have a look.
Bet UK Welcome Offers
The majority of players who come to BetUK are there for the sports betting. The welcome offer available to them is £30 in free bets to those who register an account, deposit £10 into it and then wager than £10 on any sporting event with odds of 1.8 or greater. The free bets will then be credited automatically, with the £30 broken down as one £10 horse racing bet, one £10 football bet and one £10 bet builder. There are no wagering requirements, but stakes aren’t returned with the free bets.
There won’t be quite as many players coming for the BetUK Casino, but for that select crowd, the offer is one hundred free spins on the popular Big Bass Splash slots game in return for a £10 deposit and playthrough on any slots game. There aren’t any wagering requirements here either, but the spins are only worth 10p each. Anything won from them is treated as real cash and can be withdrawn.
Ongoing Promotions
What you’ll get from BetUK in terms of additional promotions depends largely on what’s happening in the sporting world at the time of your visit to the site. The promotions are mostly sports-focused and mostly short-term. Visit during the Rugby World Cup, for example, and you’ll find a range of ways to add a little spice to any bet you might make on a game in the tournament. In broad and general terms, BetUK’s promotions should make it possible for every player to grab at least a couple of free bets every week so long as they’ve already spent a bit of their own money on a wager or two. Promotions related to the BetUK casino might be a little harder to come by, but the promotions page is still worth checking – you can never be totally sure of what you might find when you do.
What are the Pros and Cons of Bet UK?
Pros: The mere fact that BetUK is connected to such a large, well-established parent company has to go down as a positive for Bet UK. The welcome offer is OK, and the range of betting options is strong The only type of casino game you won’t find here is bingo, but you have plenty of options elsewhere for that.
Cons: On the downside, BetUK doesn’t have telephone-based customer support. It also takes its time getting withdrawals to you, and has a surprisingly feeble set of promotions and incentives unless you’re one of the select few who gets an email about becoming a VIP.
Featured Slots And Casino Games
Fittingly for a casino that takes a traditional approach to presentation, the featured slots and games at BetUK are drawn from the classics. The best way to illustrate that is to tell you that the top featured game at the site when this review was written was Book of Dead, by Play ‘n Go. This was the first slot to feature Play n’ Go’s adventurer character Rich Wilde, and also the first in the now-enormous “Book of” series. Each one is built around a free spins feature that selects one base game symbol and treats it as an expanding symbol for the duration of the round. That started here in this Egyptian-themed slot.
In second place is Starburst, which is a strong contender for the title of “most popular online slots game of all time.” The spacey, slightly-hypnotic NetEnt slot is still stunning to look at even after more than a decade since its launch. The effectiveness of its combined sticky expanding wilds and respins hasn’t diminished over the years.
Rainbow Riches is the third most popular slot at BetUK, and the most popular Irish-themed online slots game ever made. Barcrest somehow managed to break the mould for Irish-themed slots when they came up with Rainbow Riches, and everybody else has been playing catch-up ever since. That might be because of its board-game like “Road to Riches” bonus side game, which sees your leprechaun mascot rack up multipliers as you propel him down the road.
As we mentioned earlier, BetUK offers almost every kind of gambling apart from bingo, and that includes live dealer games and sports betting. The site markets itself as a sports-betting specialist, with in-play odds and price boosts available from the side menu.
Deposit And Withdrawal Methods
BetUK doesn’t work with Neteller or Skrill, but it doe work with PayPal if you want to use an e-wallet. Alternatively, use your debit card, Apple Pay or Trustly. No matter which of those options you plump for, BetUK can’t promise that it will be able to get your money into your account in fewer than five days. We have no idea why a PayPal withdrawal would take so long, but it’s not a speedy service, and it weighs against our assessment of the site.
Customer Support And Licence
The FAQ section at BetUK is well laid out and easy to navigate. That doesn’t quite make up for the fact that customer support is limited to either live chat or email. Telephone assistance would be a welcome addition to the site’s arsenal.
As a LeoVegas Gaming PLC casino, BetUK is covered by licenses from both the UK Gambling Commission and the Revenue Commissioners of Ireland. Unfortunately, the company was fined £1.32m in July 2022 after breaking licence conditions regarding customer identification, money laundering prevention, and minimising the risks of gambling-related harm to customers. The operator also received a formal warning and now operates with extra conditions attached to the licence, which remains in force and further covers the BetUK sister sites.
BetUK – The Verdict
BetUK is a perfectly functional online casino, but one that’s fallen a little behind the times. You can bet on almost anything you like, and you can rely on them to get your money to you, but you can’t count on getting it quickly or having anyone to talk to about it while you’re waiting. The promotions can sometimes be a little flat, too.
What are players saying about Bet UK?
Here are our condensed / reader’s digest summaries of recent player reviews of Bet UK.
- 09-Aug-2024 by Kathleen:
BetUK took £10 from my account twice and then asked for my bank statement to prove the money had left my bank. It took them over a month to refund me after countless chats and messages. Now I’m bombarded with texts from other betting companies that I can’t block, like PirateWin, MaxWin, and Vegazp. Avoid these scammers. – source: Trustpilot - 02-Aug-2024 by Axel:
BetUK won’t release my winnings. They’ve asked for proof of card ownership and full card details, which feels like a scam. I’ve uploaded everything they’ve asked for, but they still refuse to give me my money. They even demanded a verification of my old lost debit card, though I deposited with a new one. I’m ready to take this to the fraud team. – source: Trustpilot - 01-Aug-2024 by Carol:
BetUK asked for my details for a £10 bet, but they stopped me from playing for six weeks after I posted a truthful review. I spent £300 on a game and didn’t get a single free spin or decent win. The so-called “mega win” was only £15. They drastically reduced the wins, and now they claim it’s all about safer gambling. This site doesn’t deserve even one star. – source: Trustpilot - 01-Aug-2024 by Steve:
On 30-Jul-2024, I tried to place a 25p bet, but the site wouldn’t accept it. I’ve lost a fair bit over the past few months and never had a decent win. They tell me I’m still welcome to play the slots but don’t qualify for Best Odds Guaranteed, which they don’t clearly advertise is limited to £10 per day. This site is a con and doesn’t even operate from the UK—it’s based in Malta. Stick to reputable firms instead. – source: Trustpilot - 03-Aug-2024 by Steve:
I used BetUK’s Acca Bet Boosts all last season and didn’t win once. Now they’ve taken them away from me for the next season. When I asked why, they hid behind terms and conditions. Their traders are a joke. I’ll never use this site again. – source: Trustpilot - 28-Jul-2024 by Maria:
The customer service at BetUK is very quick and helpful. I’ve had a good experience so far. – source: Trustpilot - 22-Jul-2024 by Allan:
I’ve been with BetUK for a while, but three weeks ago, I made a £150 deposit, and my account was stopped before I could use it. They asked for documents like payslips, which I provided, but it’s been over three weeks, and my account is still restricted. I can’t even withdraw my deposit. This is unacceptable, and the complaints process is useless. If this isn’t resolved soon, I’m taking it further. – source: Trustpilot - 12-Jul-2024 by J:
I saw a promotion on Facebook offering £30 in free bets for betting £10. I signed up, placed a bet, and lost. Then, I was locked out of my account and told I needed to provide photos of my ID and bank statement before I could access it again. My account is now closed. If you’re okay with giving away all your personal information, go ahead, but I wouldn’t recommend it. – source: Trustpilot - 12-Jul-2024 by Michael:
This site is a total rip-off. The welcome bonus is non-existent unless you wager over £1,300. They send reality check notifications every 15 minutes. I deposited £190, had only tiny wins under £1, and never saw a bonus on any game. Avoid this site. – source: Trustpilot - 12-Jul-2024 by Oscar:
BetUK has a really great website and fast, efficient app. They offer plenty of nice promotions, and their withdrawal times are among the best I’ve seen. I regularly use them and find them to be a good bookmaker. – source: Trustpilot
The Improving Fortunes of LeoVegas Gaming PLC
LeoVegas and its casino brands have had a better few years than most UK sports betting and casino sites. This may be a result of the expanded agreement between LeoVegas brands and the Kambi sportsbook. The extension was agreed upon in 2020 between the award-winning casino operator and the leading sports betting supplier. This allowed BetUK to leverage Kambi’s award-winning innovative tools and open platform. In Q3 of 2021, LeoVegas reported a staggering revenue increase of 12% from the prior year. It wasn’t just their profits that were seeing an uptick; the number of depositing customers rose by 7% too. At the end of Q4 in 2021, The LeoVegas Gaming group had over 450,000 actively depositing customers.
BetUK Featured on SBC News for New AI Smart Limit Technology
LeoVegas AB, the owners of BetUK, have always been keen to adopt new cutting-edge technology. If they haven’t proven it before, they certainly did when they made a move to protect all of their players by adopting AI tech that enables players to set individual deposit limits. Upon the integration of the new technology, BetUK shared their move on SBC News.
Most online slot casino imposes some form of limitation on depositing and betting; however, this new technology allows players to use personalised limitations that are based on their own circumstances, relationship with gambling and finances. The limitations are set using a propriety risk model and 3rd party data. With every first deposit, a deposit limit will be set for all UK players. This limit will consistently be re-evaluated as players spin slots and play live table games at BetUK.
The new AI technology doesn’t only monitor players, it delivers customised content to them too, based on their risk profile and their behaviour. One of the main aims of the tech integration is to build a more sustainable customer relationship between the casino and the players. Initially, the content delivered to players will be informative and casual, however, if a player ignores the educational messages and continues to show more signs of risky behaviour, the tone of the content will get more serious. Customers who are thought to be at risk of harmful gambling will receive communication through messages and email.
Promoting safer gambling isn’t a new trend for BetUK, back in 2018, they partnered with EPIC Risk Management and Swansea City Football club to promote safer gambling. During the Rotherham v Swansea City AFC match that took place on the 3rd of November in 2018, the shirts were embellished with ‘Safer Gambling’ – representing EPIC Risk Management’s message. BetUK’s commitment to reversing the detrimental impacts of unhealthy gambling didn’t stop at branding embellishments on football shirts. They auctioned off the limited-edition shirts, all of the proceeds went to a charity which provides treatment to recovering and addicted gamblers in the UK.
BetUK Launch New Horseracing Campaign with Neil Mulholland
Alongside football, golf and rugby, Horseracing is one of the most popular forms of sports betting amongst players at BetUK. As a result, they have invested in their horseracing associations in their new 2021 campaign.
For their new campaign, they enlisted the help of Neil Mulholland, a top trainer, and Vogue Williams, a racing influencer and enthusiast. The two brand ambassadors starred in a brand-new BetUK TV advert that was aired on Sky Sports Racing on the 1st of October 2021. Neil Mulholland is renowned and respected as one of the top trainers in the UK, while Vogue Williams has plenty of celebrity credibility and has a proven track record for bringing a new generations’ attention to horseracing and betting. Additionally, she has recently trained as a jokey, which has brought plenty more attention to her unique voice in the horseracing, breeding and training culture.
Even if an advert on Sky Sports doesn’t seem like all too much of a big deal for a casino as successful and popular as BetUK, the advert was a milestone in their history as it was the first time the casino launched a horse-racing campaign. The country manager for BetUK announced that It proved their commitment to cementing themselves in the future of horse racing as much as they have in the world of football and rugby.
BetUK Scores a Sponsorship Deal with QPR
In 2021, BetUK became the official shirt sponsor and betting partner for QPR. This saw BetUK replacing Royal Panda on the front of team shirts for a season and the BetUK brand logo was blazoned across the Kiyan Prince Foundation Stadium.
To be fair to the fans that had already purchased the kit with Royal Panda embellishments, they held an embellishment amnesty with QPR to ensure that logos could be changed with no additional cost to the fans. During a press release, a spokesperson for BetUK emphasised their commitment to creating a strong relationship between QPR and BetUK and expressed their excitement in immersing themselves even deeper in the club’s culture.
BetUK & Premiership Rugby Partnership
The partnership between the BetUK casino owner, LeoVegas and Premiership Rugby may have come to a close after it ran for the 2019 – 2020 season, but it is a victory to be celebrated none the less.
Premiership Rugby expressed their excitement over onboarding BetUK due to their status in the sports betting and online casino market, and their passion when it comes to creating a 5-star environment for UK players. Here is what the Commercial Director at Premiership Rugby had to say about the joint venture:
“BetUK.com are a British brand with responsible gambling at the heart of their business providing a safe and controlled environment. This is the first league-wide partnership they have undertaken so we are pleased to be part of their future plans.”
BetUK Charity Affiliations
Most sports betting sites and online slot casinos are in some way associated with a few gambling charities, but as it is part of the LeoVegas group, BetUK has strong working relationships with The Young Gamers and Gamblers Education Trust, the Gordon Moody Foundation and MIND.