Broadway Gaming Casinos

The top Broadway Gaming sites include Butlers Bingo, Wink Slots, City Bingo, 888 Bingo, 888 Ladies, Costa Bingo, Rosy Bingo and more.
Broadway Gaming Limited is based at 16-20 Hospitality House, Cumberland Street South, Dublin, Ireland, D027 097.

Top Broadway Gaming Sites 2024

Rosy Bingo

The first word that comes to mind when you’re looking at the Rosy Bingo website is “plain,” which isn’t the first word that Broadway Gaming Limited would probably want us to think of when we’re looking at any of their bingo and casino sites. The issue is that a lot of the Broadway Gaming casinos have been made with a similar template, and the template doesn’t appear to allow a lot of flexibility. It’s just a solid block of colour (blue in the case of Rosy Bingo) with a tiny logo, a “sign up” section, and a selection of reviews from Trustpilot. The inclusion of the reviews section is interesting because it showcases independent reviews on the Rosy Bingo homepage, but the reviews that are shown here are selective. We’ll have more on that later. Scrolling a little further down the Rosy Bingo homepage confirms that this isn’t just a bingo site at all. There’s also a range of online slots at Rosy Bingo, albeit not a huge one. The page tells us that there are “over 300” casino games and slots at the site, which is significantly below the number you’d expect to see at a top site. The slots aren’t the site’s raison d’etre, though – it’s a bingo site first and foremost, and the social aspect of the Rosy Bingo rooms is thought to be excellent. Chat is always lively, the chat hosts are friendly, and promotions are both plentiful and balanced. There are better-looking bingo sites out there – lots of them, in fact – but when it comes to substance, Rosy Bingo has enough content to please most bingo fans. However, there will soon be more bingo sites on Broadway thanks to the acquisition of the 888 Group’s bingo business, so how Rosy Bingo competes against them remains to be seen.

Dotty Bingo

There’s only one difference between the Dotty Bingo homepage and the Rosy Bingo website, and the difference is that the Dotty Bingo homepage is red and has a different logo. Aside from that, you’d be hard-pressed to tell them apart. This isn’t just an issue for these two sister sites – it’s an issue for most of the Broadway Gaming sites. The layout is identical, with the “sign up now” section in exactly the same place and the handpicked Trustpilot reviews appearing just below the initial splash of colour. While we haven’t directly compared every single game in the Dotty Bingo library to every game in the Rosy Bingo library, the fact that the number of games is again given as “over 300” leads us to believe that we’re dealing with the same portfolio of games, too. Even the promotional graphic for the bingo rooms is the same, with the “Broadway Room” chosen as an example and the same mocked-up content in the chat preview window. There’s no reason to choose Dotty Bingo over Rosy Bingo or vice versa other than if your favourite colour happens to be blue or red. Near-identical loyalty schemes exist in both places, though, so if you’ve maxed out the VIP rewards at Rosy Bingo, we suppose it might be an idea to try to do the same at Dotty Bingo and get the best of both worlds. Both Rosy Bingo and Dotty Bingo are going to have something else to worry about when new Broadway bingo sites appear later this year when the 888 Bingo takeover deal goes through. The games at Dotty Bingo (and the rest of the Broadway Gaming sites range) are provided by Pragmatic Play, Eyecon, and Microgaming. That’s only a narrow band of providers, but the upside is that they’re three of the most respected names in the casino industry.

Glossy Bingo

Glossy Bingo is the third use of the exact same template for the Broadway Gaming casinos family, and it’s a shame to see it. Many of the sites used to have individual styles, but at some point between 2021 and 2022, Broadway Gaming decided to go for a uniform look across its product range, and it’s taken away the individuality of its bingo sites. The idea behind Glossy Bingo was once that the site was laid out to look like a glossy magazine (hence the name), but the only remaining clue that this was ever the case is its tabloid-style blocky logo. If you’ve read the two mini-reviews above, you can probably already guess what we’re going to say about the rest of the Glossy Bingo site. The layout is the same, the graphics used on the site are the same, and the range of games and bingo rooms is the same. You’ll even find that the promotional text in the “about us” section of Glossy Bingo is virtually identical to the text in the same section of Dotty Bingo and Rosy Bingo, meaning there’s nothing unique to be found there either. One of the oddest things about the Broadway Gaming template is that it doesn’t allow the bingo sites to show off their games. None of the site’s games or bingo rooms are highlighted on the homepage – you have to go to the “bingo” and “slots” tabs at the top of the screen if you want to see the site’s full range of wares. The template doesn’t do much to make players feel excited about playing at Broadway Gaming sites, which surely defeats the point to some extent. We understand from the reviews that the content is good and players have a good time at Glossy Bingo, but the site could perform even better if it looked more appealing. Given that the Broadway Gaming bingo sites range is about to be significantly expanded, it might have an issue if those tweaks aren’t made sooner rather than later.

Butlers Bingo

Butlers Bingo has been online since 2010. That makes it the oldest of the Broadway Gaming sites and, in theory, the casino network company’s flagship brand. Whether the network sees it as a flagship brand is another thing, as sites like Glossy Bingo and Casino of Dreams might be more important to their owners these days. Given that all of those 888 bingo sites are about to become Broadway Gaming bingo sites, it may slip even further down the pecking order. Butlers Bingo used to have the look and feel of an old-school bingo hall turned into a website, but that look and feel have gone thanks to the introduction of the ubiquitous Broadway Gaming template. The current version of Butlers Bingo looks just like all the other Broadway sites now, save for a splash of purple colour as a reminder of the way things used to be. It’s a shame more isn’t done to clue players in to the fact that there are so many popular bingo rooms here. If you find your way to the site’s dedicated bingo page, you’ll see row upon row of bingo rooms listed in order of when the next game is due to begin. Jackpots within those rooms range from £10s and £20s to thousands of pounds, with tickets priced accordingly. No matter what your bingo budget is, you should be able to find a room at Butlers Bingo that suits it. Your experience in many of the themed rooms can be complemented by checking the latest offers in the site’s promotions section, which is updated regularly and often features time-limited offers. For those reasons, it’s worth a check every time you arrive at the site.

Bingo Diamond

Bingo Diamond will provide you with the exact same experience that awaits you at Glossy Bingo, Dotty Bingo, or any of the other Broadway Gaming sites we’ve mentioned thus far in this list. At this point, we’ve run out of new things to say about the template. Nothing ever changes apart from the background colour, and there’s no attempt to differentiate Bingo Diamond from any of its sister sites. We don’t know what possessed Broadway Gaming Limited to take this approach with the bingo sites on its network, but we’re not fans of the idea. It’s true to say that players who enjoy one site on a casino network might also enjoy playing at its sister sites, but they still expect to see at least some differences when moving from one site to another. With Bingo Diamond – and the Broadway Gaming bingo sites in general – they get no differences whatsoever. We even lined up the bingo rooms here against the bingo rooms at Butlers Bingo and found that they have the same names, the same jackpot prizes, the same ticket prices and roughly the same degree of custom. The only reason we can think of for moving between these sites as a player is maxing out the bonuses and promotions on each site. Other than that, you might as well just pick one of the sites and stick with it. Bingo Diamond is likely to become so lost in the shuffle when there are more bingo sites on Broadway later in 2022 that it may not survive at all.

Casino Of Dreams

Every Broadway Gaming site we’ve looked at so far on this list has been a bingo site. Casino of Dreams has a different focus. It’s the most popular of the Broadway Gaming casinos and focuses mainly on online slots. The homepage informs us that there are “hundreds” of games available at the site, which is a reminder that while you might find several of your favourite online slots at Casino of Dreams, Broadway Gaming Limited doesn’t work with the whole of the market and can’t be compared to a casino network that does. Even with that said, though, there’s enough variety here to keep most players entertained. Slots dominate the homepage, but separate categories for table games and scratch cards are also provided. Rather than focusing on tried-and-trusted favourites, Casino of Dreams tries to keep things interesting by promoting new games above all other content. If you’re interested in the latest creations from Microgaming, Eyecon, and Pragmatic Play, this would be a good casino to find them at. While the progressive jackpots at Casino of Dreams aren’t much to write home about, the site does at least promise jackpots that have to be won every day. Somebody has to win those jackpots, so you have every bit as much of a chance at bagging one of them as any other player who arrives at Casino of Dreams today. Is this site literally the casino of your dreams? Probably not, but you won’t find much to dislike about it, and the promotions might keep you entertained for a while.

Lucky 247

Lucky 247 is an altogether plainer-looking casino than Casino of Dreams, even though it features a broadly similar layout. The black background makes the site appear more minimal than its sister site, and the logo looks a little retro. Even with that retro throwback feel, though, the focus of Lucky 247 is very similar to that of Casino of Dreams. New games still get listed ahead of everything else, and the gaming portfolio is still divided into the same sub-categories. The “about us” section of Lucky 247 says that the casino is “fantastic by name, fantastic by nature,” which suggests that somebody wasn’t paying as much attention as they should have been when they copied and pasted the text across from Casino Fantastico. Lucky 247 still makes a point of showcasing its Trustpilot score underneath at the bottom of the homepage even though it has a lower Trustpilot score than any of the other Broadway Gaming sites. We suppose that’s an honest approach, even if it isn’t the best way of encouraging players to trust the casino. This casino operates a five-tier loyalty reward program with daily deals, free spins and “bonus Wednesday” rewards increasing at every level. All rewards are re-set every thirty days, though, so if you want to make it to the top of the tree at Lucky 247, you’ll have to put quite a lot of time and money into playing at the site all month. “Fiery Tuesdays” and “Bonus Back Thursdays” are also regular features on the site, so we can say that this is a casino that tries to bring its players a little something extra to play for every day of the week.

Casino Fantastico

We’ve noted several times that all of the Broadway Gaming Limited bingo sites use the same template. So do all of the Broadway Gaming casinos. That’s a good thing when it comes to players being able to know exactly where to go and what they do each time they move from one site to another, but it’s a bad thing if you’re looking for variety. If you’re looking for a difference between Casino Fantastico and Casino of Dreams or Lucky 247, the most visible difference is that the background colour of the casino is green. Look a little closer, though, and you’ll see another difference – one that might persuade you that you might be better off at Lucky 247 than you will be at Casino Fantastico. That’s because Casino Fantastico doesn’t operate a loyalty reward scheme. There are still daily deals and loyalty tokens, but the structured loyalty program that exists at Lucky 247 isn’t repeated at Casino Fantastico. We’re not sure why that is, as it obviously makes Casino Fantastico weaker than its sister site. We’d have to suggest that Lucky 247 is a better casino than Casino Fantastico for that sole reason, but that doesn’t mean you won’t still enjoy any time you spend at Casino Fantastico. The limited range of online slots you’ll find here is of high quality, and the site is well-presented. We wouldn’t call it “memorable,” but you can still make money playing at casino sites that aren’t memorable so long as your luck is in and your strategy is right. Casino Fantastico could do with a live dealer section to bring it in line with the more modern casino sites out there, but the same is true of all the casinos on this network.

About Broadway Gaming Limited

The Latest Broadway Gaming Limited News

16th April 2024: One of the leading brands under the Broadway Gaming umbrella, Butlers Bingo, has recently been scrutinised by WhichBingo and has impressively secured a 4 out of 5 stars rating. This assessment reflects a detailed evaluation of the site’s offerings, revealing a mixture of both strengths and areas for improvement. The bingo platform, renowned for its welcoming community and user-centric approach, offers a variety of games that cater to different preferences, including numerous bingo rooms and an extensive selection of slots. Key advantages noted in the review include the site’s generous welcome offer, which significantly enhances the playing experience for newcomers. Additionally, the platform’s loyalty program is highly praised for rewarding regular players, adding an extra layer of engagement to the gaming experience. On the downside, the review points out that withdrawals can be slow, and the lack of a mobile app could hinder on-the-go play.

The history of Butlers Bingo is also touched upon, illustrating its establishment and growth as a player in the online bingo world since 2010. Over the years, it has evolved to incorporate a wide range of gaming options, fostering a broad and loyal user base. WhichBingo’s conclusion sums up Butlers Bingo as a solid choice for bingo lovers, thanks to its reliable customer service, expansive game selection, and engaging promotional activities. Despite the few criticisms, the overall positive review underscores the site’s commitment to creating a fun and rewarding environment for its players. This recognition from a respected authority in the bingo review space underscores Butlers Bingo’s status as a top contender in the online gaming industry.

5th January 2024: The TrustPilot page for Wink Slots, a member of the Broadway Gaming network, presents a diverse array of customer experiences, reflecting the varying satisfaction levels of its users. With an average rating of 3.5 out of 5 stars based on 123 reviews, the platform shows a mix of positive and negative feedback. One user, Rhys Goodwin, shared a journey from initial scepticism to satisfaction. After winning a significant amount, Rhys faced an ID verification process, which initially caused concern. However, the process was completed, and the winnings were received, leading to a positive outcome and a happy customer. Contrastingly, Marc Smith expressed frustration over delayed withdrawals despite numerous contacts with customer service. Marc’s experience reflects the challenges some users face with withdrawal processes, highlighting an area for potential improvement for Wink Slots.

Myes Bailey had a positive interaction with a customer service representative named Catalina, who was described as empathetic and professional. This experience underscores the importance of effective customer service in resolving issues and maintaining customer satisfaction. Laura Deeman, however, reported a less favourable experience, citing unresponsiveness and poor customer service during the ‘source of funds process’. Despite providing the necessary documents, Laura faced delays and a lack of communication, leading to dissatisfaction with the verification process. Another user, Rachel Orourke, shared an initially concerning experience of winning £20,000 but facing delays in receiving the funds. However, the situation was resolved positively, with Rachel receiving her winnings and expressing gratitude. These reviews on TrustPilot offer a glimpse into the varied experiences of Wink Slots users, ranging from issues with customer service and withdrawal processes to positive interactions and eventual satisfaction. Heed the warnings, but don’t be put off from giving the sister sites a try yourselves if one takes your fancy.

21st December 2023: Bingo Loft, a site that has been gaining attention in the online bingo community, recently underwent a significant makeover and re-emerged under Digital Rush Ltd. WhichBingo has published a detailed review of this revamped platform, highlighting its features and offerings. The site, originally known as Big Brother Bingo, has been transformed into Bingo Loft, showcasing the familiar characteristics of Broadway Gaming’s Dragonfish sites. The review by WhichBingo awards Bingo Loft a 4-star rating, citing several reasons for this assessment. The site offers a range of promotions and wagering options, including a generous welcome offer for new members. Upon depositing £10, new players receive a £30 Bingo Bonus plus 60 Free Spins on Fluffy Favourites. The site also features a redeposit Bonus Wheel promotion, adding to its appeal.

Bingo Loft boasts over a dozen bingo rooms, including options for 90-ball, 75-ball, 52-card games, and speed bingo. The site also offers progressive jackpots, with ticket prices starting at just 5p. For those who enjoy side games, Bingo Loft provides a selection of over 150 slot games, including popular titles like Fruit Blast, Kiss Me Clover, and Shaman’s Dream. The site’s design is mobile-friendly, though it currently lacks a dedicated mobile app. Customer service is available via live chat, email, and phone, but support is limited for unverified players. Bingo Loft accepts various payment methods, including debit cards, PayPal, bank transfer, and Apple Pay, with a 48-hour processing time for withdrawals. In conclusion, Bingo Loft is considered a worthy destination for players who appreciate the Dragonfish platform and are looking for a classic bingo experience with a modern twist.

14th December 2023: Best New Bingo Sites recently published a review of Dotty Bingo, a popular online bingo platform that has been a part of the gaming scene since 2010. Initially launched on the Microgaming platform, Dotty Bingo underwent significant changes after being acquired by Broadway Gaming in 2014. The most notable transformation was its move to the Pragmatic Play bingo platform in Autumn 2020, which revitalised the site with new features and offerings. The review highlights Dotty Bingo’s transition from Microgaming to Pragmatic Play, noting that while the platform has evolved over the years, it has managed to retain exclusive elements like the Broadway bingo room and a vast collection of Microgaming slots. The site is praised for its excellent customer service, available 24/7 via live chat and its extremely fast withdrawal processing.

Dotty Bingo supports a variety of popular payment methods, including PayPal, and offers a plethora of special offers and daily jackpots. The Dotty Rewards program is another attractive feature, allowing players to earn free spins, casino bonuses, loyalty tokens, and daily deals. The gaming experience at Dotty Bingo is enriched by the Pragmatic Play bingo platform, offering four online bingo variants and a solid range of bingo rooms. Additionally, the site boasts over 300 online slots from top software providers like Eyecon and Microgaming, with new slots added weekly. The site also features an impressive selection of jackpot slots, including the popular game Mega Moolah. In terms of trustworthiness and reputation, Dotty Bingo scores highly with a Trustpilot rating of 4.4 out of 5. It is licensed and regulated by the UK Gambling Commission and employs SSL encryption for security.

6th December 2023: WDW Bingo has meticulously compiled a guide to the best Dragonfish Bingo sites as of December 2023, showcasing the UK’s most popular bingo sites and offers, including new Dragonfish bingo sites for the year. Dragonfish, a prominent name in the bingo network, has operated under the ownership of Broadway Gaming since May 2022. It is fully licensed by the UK Gambling Commission and adheres to the regulations set by the Gibraltar Betting and Gaming Association, ensuring a secure and fair gaming experience. Dragonfish powers an extensive network of 140 bingo websites, offering a wide range of themes and styles to cater to diverse player preferences. Each site on the network is customised with a unique ‘skin’ for a distinctive homepage, making them easily recognisable and appealing to players. The software provider is known for its substantial investment in advanced software applications, contributing to its reliable reputation in the industry.

Among the top Dragonfish Bingo sites, Bingo Loft stands out with its newly refurbished theme and attractive bingo bonus with extra spins. Nutty Bingo, another notable site on the Dragonfish network, offers its own exclusive bingo room called the Nuthouse, along with exclusive promotions and access to wider networked promotions. Sing Bingo, with its Rockstar status in the online bingo leagues, offers free bingo all day and music-themed prizes, adding to its allure. Dragonfish sites are renowned for their regular promotions offering huge prizes, including luxury holidays, enhancing the overall player experience. The brand’s continuous expansion with new sites and innovative offerings makes it a significant player in the online bingo industry.

24th November 2023: As November 2023 unfolds, WDW Bingo continues to be the premier destination for discovering the best new bingo sites. This month, they’ve meticulously curated a list of over 30 fresh and exciting bingo platforms, ensuring players have access to the finest selections in the online bingo world. These sites have been chosen for their exceptional welcome bonuses, which notably include no wagering, £5 minimum deposits, and enticing no-deposit offers, providing a diverse range of options to suit various player preferences. One standout site in this collection is Bingo Diamond, part of the Broadway Gaming network. Despite its nearly decade-long presence, Bingo Diamond has recently undergone a significant upgrade, transitioning to a new bingo platform. This change has revitalised the site, by offering a fresh and enhanced gaming experience while maintaining its charmingly retro appeal. Players are welcomed with a generous offer: depositing £10 grants a £40 bingo bonus, plus 150 free spins on the hit online slot game, Agent Jane Blonde Returns.

Looking ahead to 2024, WDW Bingo anticipates a shift in the online bingo landscape. The expectation is that classic bingo sites will become less common, with new brands needing to innovate to stay competitive. The focus will likely be on integrating bingo into the broader online gaming ecosystem, requiring creative approaches to attract and retain players. This evolution reflects the changing preferences of players, who increasingly seek diverse and engaging gaming experiences. The online bingo industry is poised for exciting changes, promising a dynamic and varied gaming environment for bingo enthusiasts, so stay tuned and keep your eyes peeled for more exhilarating ways to play!

13th November 2023: The hot news in the Broadway Gaming world this week is that Yogo Net has reported that the final chapter in the acquisition saga between two major players in the bingo world has concluded. With the final instalment of £2 million, the deal that started with an initial £43.25 million payment has now cemented the place of Broadway Gaming as a major player in the UK iGaming industry. This strategic move transfers over 200 bingo-related websites to the acquirer, Broadway Gaming, making them the largest catalogue holder of casino and bingo sister sites in the UK, which is a significant milestone. However, this acquisition from 888 Bingo has not been without its detractors. Some industry experts suggest that the seller may have undersold due to a falling share price, with the acquisition price noted to be nearly ten percent below the business’s trailing 12-month revenue. Despite this, the reduction in new account registrations reported by the UK’s Gambling Commission and the increasingly strict market conditions may justify the sale.

Looking ahead, the acquiring company has a significant opportunity to leverage its expanded portfolio to capture a larger market share in a sector where online bingo has seen substantial growth over the past decade. Given that the bingo market has loyal and returning customers, the implications for future growth are substantial, particularly as they now hold a dominant position in the UK market. The competition remains fierce, with rivals like Jumpman Gaming also expanding aggressively. Thus, strategic and nimble manoeuvring will be crucial for the acquiring company to maintain and grow its newly acquired market share.

2nd November 2023: In the ever-evolving landscape of online bingo and casino platforms, change is the only constant. Notably, a recent announcement has shed light on pivotal updates surrounding the bonus policy of a prominent player in the industry, Broadway Gaming. This development is bound to pique the interest of countless members who engage with their diverse range of platforms. Foremost among these changes is the cessation of affiliate programmes. This significant shift is an indication of the evolving dynamics within the online gaming industry. Existing affiliates and potential new joiners must be acutely aware of this alteration in the landscape. Additionally, there’s a notable caveat attached to bonuses: neglect to log into your account for a span of five days, and any active bonuses will vanish. Such a stipulation underscores the need for players to maintain consistent engagement with the platforms, ensuring they maximise the benefits of their bonuses.

On a lighter and more festive note, as October shadows lengthen and Halloween looms, there’s a spooky bingo game on the horizon that promises to thrill participants. Set to play on October 31st, this spooky-themed bingo game boasts an alluring jackpot prize pot of £1k. Those keen on joining the eerie fun can procure tickets for 10p each. It’s not just about the jackpot; it’s about the electrifying atmosphere that such themed games usher in, making them a favourite among many. In summation, while policy shifts like the aforementioned signify evolving business strategies and user engagement models, they also serve as a reminder to stay informed.

26th October 2023: This week, one of the biggest bingo brands belonging to Broadway Gaming, Butlers Bingo, updated its FAQ pages after receiving a query from one of their members who was struggling to withdraw their winnings. After spending a substantial amount of time scouring Trustpilot pages which welcome user reviews from casino members, issues with withdrawing funds are by far one of the most popular complaints, along with the complaint that casinos and bingo platforms don’t play or pay fair. When someone posting under the mononym Ciaran asked, ‘Why Can’t I Withdraw My Winnings?’, Butlers Bingo didn’t hesitate in providing a fairly generic response to the question.

Someone from the customer care team responded with the statement that players are free to start the withdrawal process at any time, but there are a few instances which mean you may struggle to receive your winnings. The most common reason for withdrawal processing issues is outstanding verification documentation. As with the majority of other reputable online casinos, Butlers Bingo asks members to produce photographic proof of address and identity, which usually involves snapping a picture of a utility bill and a form of ID, such as a driver’s licence or passport. While the first reason for withdrawal issues is reasonable, the second isn’t. If you haven’t deposited any cash into your account within the last six months, you won’t be able to withdraw the funds from your account balance, which seems pretty unfair, as there are plenty of reasons as to why a deposit hasn’t been made in that timeframe!

12th October 2023: This week, the writers at Bingo Port published a list of Gala Bingo alternatives for any Gala Bingo members who are starting to feel the mundanity eke in. The powerhouse of a platform gets a lot of things right, and in terms of safety and security, the online iteration of the bingo brand which dates all the way back to 1929, is unparalleled. But with that said, there are still benefits of trying out a new platform, such as the ability to try out new bingo rooms, discover new bingo communities which may be more suited to you, and of course, cash in on the welcome package, which tends to be far more generous than promotions which are available to regular and loyal members.

It is hardly surprising to see that Heart Bingo was listed as the most recommended alternative to Gala Bingo; the promotions page contains a smorgasbord of fun and rewarding bonuses; you can start to explore that page after you have received a £30 bingo bonus and 100 free spins after depositing and playing with £10. The second recommendation of the list was one of the most popular Broadway Gaming sites, Butlers Bingo, which is offering a similar welcome package, the only difference is that the bingo bonus isn’t supplemented with free games. Bingo Port confirmed that Butlers Bingo is always a site which resonates well with their players, and it has been a trusted site ever since it came online in late 2010. It may be an underdog compared to Gala Bingo, but it is far from without merit.

In Their Own Words

It’s easy to find out information about Broadway Gaming Limited on the internet because you can go straight to the horse’s mouth. There’s an official Broadway Gaming Limited website, and it contains information pertinent to both customers and potential investors. There might not be a lot of information – the site is just a single page – but it’s still more than a lot of casino network companies make publicly available about themselves.

The Broadway Gaming Limited story began in 2010 with the formation of the company in Ireland, although the company has since opened a second office in Malta. In June of that year, it launched its first bingo site, Butlers Bingo. The Broadway Gaming website still describes Butlers Bingo as their flagship brand, although, as we noted above when we were discussing the various Broadway Gaming sites, it may no longer be the most popular or successful casino site on the network. Butlers Bingo was, in fact, the only bingo or casino site operated by Broadway Gaming until Glossy Bingo came along to join it almost three years later in February 2013. Three more casinos would join the network within the next two years, although these sites were acquired rather than launched. Rosy Bingo was the first to make the move in January 2014, followed by Dotty Bingo in July of the same year and Bingo Diamond in August 2015. To date, Bingo Diamond is the most recent bingo site to be added to the network. Broadway Gaming has added other brands since then, but they marked a change of direction for the company.

The first online slots and casino site to go live on the Broadway Gaming Limited network was Casino of Dreams, which has been online since November 2015. The company must have been happy with the way Casino of Dreams performed because it added Lucky 247 as a sister site barely eighteen months later, in May 2017. This is the most recent piece of information on the Broadway Gaming website, which tells us that the site hasn’t been updated for a while. Casino Fantastico went live as the latest Broadway Gaming casino at the end of 2021, but you’ll find no mention of that in the company’s history or in the part of the site where it discusses its affiliate scheme.

Licensing and Affiliates

Broadway Gaming Limited holds two licences. The first and most important is held with the UK Gambling Commission under reference 39075. The current version of the licence has been in force since 2011 and is currently clean with no fines or sanctions. The company’s second licence is held with the Malta Gaming Authority under reference MGA/B2C/184/2010. To the best of our knowledge, the company’s licence in Malta is also clean. However, this isn’t to say that Broadway hasn’t had issues with the UK regulator in the past.

In June 2016, the UK’s Advertising Standards Authority upheld a complaint from a customer regarding a promotion on Butlers Bingo. The promotion informed players that they could play with £35 in return for depositing £10 at the site as a welcome offer. The ASA found that the advert was misleading as it didn’t communicate the numerous terms and conditions associated with the promotion. In light of this, the UK Gambling Commission decided in December 2017 that Broadway Gaming should pay a £100,000 penalty for publishing misleading advertising on its websites. Similar failings were noted on the network company’s other sites at the time, all of which have since been corrected. Broadway Gaming Limited has not been involved in any similar incidents since then.

Like a lot of the larger casino network companies, Broadway Gaming Limited operates an affiliates scheme for anybody who wants to (try to) make money by introducing customers to its various casino and bingo sites. Unlike the majority of those companies, Broadway Gaming doesn’t publicly disclose anything about the terms and conditions of its scheme aside from the fact that it’s called “Broadway Gaming Affiliates.” Anyone wishing to find out more about the program or perhaps participate in it is asked to contact the company via email.

Broadway Gaming Ireland – A Big Bingo Purchase

2022 was a hallmark year for Broadway Gaming Limited. At the very end of 2021, it was confirmed that the company had agreed on the framework to buy the Dragonfish software company and all of the former 888 Group bingo sites, all of which had been put up for sale by 888 earlier that year. It was a long and complicated deal to conclude, but it all went as planned, and Broadway Gaming picked up its new assets in mid-2022. The reported value of the deal was in the region of £50m. Considering what the Dublin-based operator got for its money, plenty of people will consider that a steal. Immediately upon conclusion, Broadway became the new owner of more than one hundred sites, meaning it became the de facto largest casino network company and bingo operator in the UK overnight.

Broadway Gaming didn’t just get websites and software from the 888 Group. Also included in the price were the teams who worked on those websites and software platforms, from customer care operatives to designers. Amazingly, despite the scale of the deal, all of the affected websites ran without a single interruption in service throughout the transfer process. However, the company didn’t initially seem sure about how to handle so many new sites arriving at the same time. One option would have been to add the sites to its existing licence with the UK Gambling Commission, but Broadway Gaming opted not to do that. Instead, it created a new shell company called Grand Battery Holdings Limited, which applied for and obtained a new UK Gambling Commission licence of its own. All of the newly-acquired sites, from 888 Bingo to Wicked Jackpots and everywhere in between, were assigned to this licence.

As it turned out, the “Holdings” in “Grand Battery Holdings Limited” was a clue about the company’s purpose. The company spend most of 2023 sorting through the websites, deciding which to keep and which to close down. Several of the much-loved older bingo sites on the platform like Frozen Bingo were put to the sword, but by the end of the year, the operator had whittled down the collection to those that it believed to be worth keeping. With its task complete, Grand Battery Holdings was renamed Broadway Gaming Ireland DF Limited. The two entities, both of which maintain independent UK Gambling Commission licences, are now known collectively as the Broadway Gaming Group.

Full List of Broadway Gaming Sites

This is a complete list of all Broadway Gaming casinos, all of which are owned and operated by the company directly. This only includes the casinos included on the Broadway Gaming Limited licence. For all the operator’s other casinos, see our Grand Battery Holdings Limited page.

• Rosy Bingo (rosybingo.com)
• Casino Fantastico (casinofantastico.co.uk)
• Bingo Diamond (bingodiamond.com)
• Butlers Bingo (butlersbingo.com)
• Casino of Dreams (casinoofdreams.uk)
• Dotty Bingo (dottybingo.com)
• Glossy Bingo (glossybingo.com)
• Lucky 247 (lucky247.com)