Broadway Gaming Casinos

The top Broadway Gaming sites include Rosy Bingo, Lucky247, Glossy Bingo, Dotty Bingo, Casino of Dreams, Butlers Bingo, Bingo Diamond, and Casino Fantastico.
Broadway Gaming Limited is based at 16-20 Hospitality House, Cumberland Street South, Dublin, Ireland, D027 097.

All Broadway Gaming Sites 2025

Please note: Players in search of Broadway’s former Dragonfish Bingo sites should visit our Broadway Gaming Ireland DF Limited page. 

Rosy Bingo

The first word that comes to mind when you’re looking at the Rosy Bingo website is “plain,” which isn’t the first word that Broadway Gaming Limited would probably want us to think of when we’re looking at any of their bingo and casino sites. The issue is that a lot of the Broadway Gaming casinos have been made with a similar template, and the template doesn’t appear to allow a lot of flexibility. It’s just a solid block of colour (blue in the case of Rosy Bingo) with a tiny logo, a “sign up” section, and a selection of reviews from Trustpilot. The inclusion of the reviews section is interesting because it showcases independent reviews on the Rosy Bingo homepage, but the reviews that are shown here are selective. We’ll have more on that later. Scrolling a little further down the Rosy Bingo homepage confirms that this isn’t just a bingo site at all.

There’s also a range of online slots at Rosy Bingo, albeit not a huge one. The page tells us that there are “over 300” casino games and slots at the site, which is significantly below the number you’d expect to see at a top site. The slots aren’t the site’s raison d’etre, though – it’s a bingo site first and foremost, and the social aspect of the Rosy Bingo rooms is thought to be excellent. Chat is always lively, the chat hosts are friendly, and promotions are both plentiful and balanced. There are better-looking bingo sites out there – lots of them, in fact – but when it comes to substance, Rosy Bingo has enough content to please most bingo fans. However, there are a lot more bingo sites on this network than there used to be, and Rosy Bingo isn’t up to the best of their standards.

Dotty Bingo

There’s only one difference between the Dotty Bingo homepage and the homepages of most of the other Broadway Gaming bingo sites, and the difference is that the Dotty Bingo homepage is red and has a different logo. Aside from that, you’d be hard-pressed to tell them apart. This is an issue for most of the Broadway Gaming sites. The layout is identical, with the “sign up now” section in exactly the same place and the handpicked Trustpilot reviews appearing just below the initial splash of colour. While we haven’t directly compared every single game in the Dotty Bingo library to every game in the Rosy Bingo library, the fact that the number of games is again given as “over 300” leads us to believe that we’re dealing with the same portfolio of games, too. Even the promotional graphic for the bingo rooms is the same, with the “Broadway Room” chosen as an example and the same mocked-up content in the chat preview window.

There’s no reason to choose Dotty Bingo over Rosy Bingo or vice versa other than if your favourite colour happens to be blue or red. Near-identical loyalty schemes exist in both places, though, so if you’ve maxed out the VIP rewards at Rosy Bingo, we suppose it might be an idea to try to do the same at Dotty Bingo and get the best of both worlds. Again, though, the bingo sites that arrived on the Broadway network as part of the 2022 888 UK Limited package deal offer superior quality.

Glossy Bingo

Glossy Bingo is the next use of the exact same template for the Broadway Gaming casinos family, and it’s a shame to see it. Many of the sites used to have individual styles, but at some point between 2021 and 2022, Broadway Gaming decided to go for a uniform look across its product range, and it’s taken away the individuality of its bingo sites. The idea behind Glossy Bingo was once that the site was laid out to look like a glossy magazine (hence the name), but the only remaining clue that this was ever the case is its tabloid-style blocky logo. If you’ve read the two mini-reviews above, you can probably already guess what we’re going to say about the rest of the Glossy Bingo site. The layout and graphics used on the site are the same, and the range of games and bingo rooms are the same. You’ll even find that the promotional text in the “about us” section of Glossy Bingo is virtually identical to the text in the same section of Dotty Bingo and Rosy Bingo, meaning there’s nothing unique to be found there either.

One of the oddest things about the Broadway Gaming template is that it doesn’t allow the bingo sites to show off their games. None of the site’s games or bingo rooms are highlighted on the homepage – you have to go to the “bingo” and “slots” tabs at the top of the screen if you want to see the site’s full range of wares. The template doesn’t do much to make players feel excited about playing at Broadway Gaming sites, which surely defeats the point to some extent. We understand from the reviews that the content is good and players have a good time at Glossy Bingo, but the site could perform even better if it looked more appealing. Given how long it’s been since it was last updated, though, that’s probably a vain hope.

Butlers Bingo

Butlers Bingo has been online since 2010. That makes it the oldest of the Broadway Gaming sites and, in theory, the casino network company’s flagship brand. Whether the network sees it as a flagship brand is another thing, as sites like Glossy Bingo and Casino of Dreams might be more important to their owners these days. Given that all of those 888 bingo sites are about to become Broadway Gaming bingo sites, it may slip even further down the pecking order. Butlers Bingo used to have the look and feel of an old-school bingo hall turned into a website, but that look and feel have gone thanks to the introduction of the ubiquitous Broadway Gaming template.

The current version of Butlers Bingo looks just like all the other Broadway sites now, save for a splash of purple colour as a reminder of the way things used to be. It’s a shame more isn’t done to clue players in to the fact that there are so many popular bingo rooms here. If you find your way to the site’s dedicated bingo page, you’ll see row upon row of bingo rooms listed in order of when the next game is due to begin. Jackpots within those rooms range from £10s and £20s to thousands of pounds, with tickets priced accordingly. No matter what your bingo budget is, you should be able to find a room at Butlers Bingo that suits it. Your experience in many of the themed rooms can be complemented by checking the latest offers in the site’s promotions section, which is updated regularly and often features time-limited offers. For those reasons, it’s worth a check every time you arrive at the site.

Bingo Diamond

Bingo Diamond will provide you with the exact same experience that awaits you at Glossy Bingo, Dotty Bingo, or any of the other Broadway Gaming sites we’ve mentioned thus far in this list. At this point, we’ve run out of new things to say about the template. Nothing ever changes apart from the background colour, and there’s no attempt to differentiate Bingo Diamond from any of its sister sites. We don’t know what possessed Broadway Gaming Limited to take this approach with the bingo sites on its network, but we’re not fans of the idea. It’s true to say that players who enjoy one site on a casino network might also enjoy playing at its sister sites, but they still expect to see at least some differences when moving from one site to another. With Bingo Diamond – and the Broadway Gaming bingo sites in general – they get no differences whatsoever.

We even lined up the bingo rooms here against the bingo rooms at Butlers Bingo and found that they have the same names, the same jackpot prizes, the same ticket prices and roughly the same degree of custom. The only reason we can think of for moving between these sites as a player is maxing out the bonuses and promotions on each site. Other than that, you might as well just pick one of the sites and stick with it. In the end, it’s just another identikit bingo site that gets lost in the shuffle on this network.

Casino Of Dreams

Every Broadway Gaming site we’ve looked at so far on this list has been a bingo site. Casino of Dreams has a different focus. It’s the most popular of the Broadway Gaming casinos and focuses mainly on online slots. The homepage informs us that there are “hundreds” of games available at the site, which is a reminder that while you might find several of your favourite online slots at Casino of Dreams, Broadway Gaming Limited doesn’t work with the whole of the market and can’t be compared to a casino network that does. Even with that said, though, there’s enough variety here to keep most players entertained. Slots dominate the homepage, but separate categories for table games and scratch cards are also provided.

Rather than focusing on tried-and-trusted favourites, Casino of Dreams tries to keep things interesting by promoting new games above all other content. If you’re interested in the latest creations from Microgaming, Eyecon, and Pragmatic Play, this would be a good casino to find them at. While the progressive jackpots at Casino of Dreams aren’t much to write home about, the site does at least promise jackpots that have to be won every day. Somebody has to win those jackpots, so you have every bit as much of a chance at bagging one of them as any other player who arrives at Casino of Dreams today. Is this site literally the casino of your dreams? Probably not, but you won’t find much to dislike about it, and the promotions might keep you entertained for a while.

Lucky 247

Lucky 247 is an altogether plainer-looking casino than Casino of Dreams, even though it features a broadly similar layout. The black background makes the site appear more minimal than its sister site, and the logo looks a little retro. Even with that retro throwback feel, though, the focus of Lucky 247 is very similar to that of Casino of Dreams. New games still get listed ahead of everything else, and the gaming portfolio is still divided into the same sub-categories. The “about us” section of Lucky 247 says that the casino is “fantastic by name, fantastic by nature,” which suggests that somebody wasn’t paying as much attention as they should have been when they copied and pasted the text across from Casino Fantastico.

Lucky 247 still makes a point of showcasing its Trustpilot score underneath at the bottom of the homepage even though it has a lower Trustpilot score than any of the other Broadway Gaming sites. We suppose that’s an honest approach, even if it isn’t the best way of encouraging players to trust the casino. This casino operates a five-tier loyalty reward program with daily deals, free spins and “bonus Wednesday” rewards increasing at every level. All rewards are re-set every thirty days, though, so if you want to make it to the top of the tree at Lucky 247, you’ll have to put quite a lot of time and money into playing at the site all month. “Fiery Tuesdays” and “Bonus Back Thursdays” are also regular features on the site, so we can say that this is a casino that tries to bring its players a little something extra to play for every day of the week.

Casino Fantastico

We’ve noted several times that all of the Broadway Gaming Limited bingo sites use the same template. So do all of the Broadway Gaming casinos. That’s a good thing when it comes to players being able to know exactly where to go and what they do each time they move from one site to another, but it’s a bad thing if you’re looking for variety. If you’re looking for a difference between Casino Fantastico and Casino of Dreams or Lucky 247, the most visible difference is that the background colour of the casino is green. Look a little closer, though, and you’ll see another difference – one that might persuade you that you might be better off at Lucky 247 than you will be at Casino Fantastico. That’s because Casino Fantastico doesn’t operate a loyalty reward scheme. There are still daily deals and loyalty tokens, but the structured loyalty program that exists at Lucky 247 isn’t repeated at Casino Fantastico. We’re not sure why that is, as it obviously makes Casino Fantastico weaker than its sister site.

We’d have to suggest that Lucky 247 is a better casino than Casino Fantastico for that sole reason, but that doesn’t mean you won’t still enjoy any time you spend at Casino Fantastico. The limited range of online slots you’ll find here is of high quality, and the site is well-presented. We wouldn’t call it “memorable,” but you can still make money playing at casino sites that aren’t memorable so long as your luck is in and your strategy is right. Casino Fantastico could do with a live dealer section to bring it in line with the more modern casino sites out there, but the same is true of all the casinos on this network.

About Broadway Gaming Limited

The Latest Broadway Gaming Limited News

20th April 2025: Broadway Gaming is currently on the hunt for their next QA Manual Engineer. With operations spread across multiple regions including Dublin, London, Tel Aviv, Romania and India, the company has made clear that it’s looking for someone who can handle a fast-paced environment while playing a key role in keeping product quality sharp. The successful candidate will be part of the Product team, taking on both hands-on testing responsibilities and the potential to guide agile processes as a Scrum Master. While the role is based in Dublin, the company offers a hybrid work model, making it more accessible for applicants who value flexibility. Those stepping into the role will be expected to work across web and mobile platforms, performing manual and API testing while also managing estimation, reporting, and test planning duties.

There’s a strong focus on proactive communication and collaboration, especially when identifying bugs and checking system performance against both functional and non-functional requirements. Broadway Gaming has also noted that they’re looking for someone with experience in tools like Postman and SoapUI, alongside solid SQL knowledge and an understanding of microservices and client-server architecture. This role is geared towards professionals with at least two years of commercial testing experience, a strong understanding of QA processes, and the ability to juggle multiple tasks while staying detail-oriented. Communication is also a top priority, particularly for those working in Scrum teams or supporting less experienced QA colleagues. While ISTQB certification isn’t a must-have, it is considered a useful bonus. Perks include a competitive salary, private health cover, annual bonus potential, income protection, and education support, along with more practical schemes like Bike to Work and tax-saving programmes.

26th March 2025: To please anyone tired of sifting through bingo sites with the same recycled design and bonus gimmicks, Best New Bingo Sites has made it easy for bingo fans to find the best Dragonfish bingo platforms in March 2025 via a new article which celebrates several of the Broadway Gaming sites, including Bingo Loft. While Dragonfish Bingo once dominated the UK market, the software has since lost momentum, and Broadway Gaming’s efforts to streamline the brand have resulted in a smaller pool of active sites. Still, for players who enjoy a familiar interface and shared bingo rooms with lower ticket costs and less competition, the remaining Dragonfish sites are a solid place to play. The newly curated list showcases a few standout picks, such as Woman Bingo, Chat Mag Bingo, and Pick Me Up! Bingo, all offering variations on welcome deals that mix bingo bonuses and spins. Though these sites mostly stick to 90 and 75 ball formats, they’re simple to use and easy to navigate on mobile.

However, Dragonfish’s downsides can’t be overlooked. There’s no longer any live chat in bingo rooms, and new game types are sorely lacking. The lobby redesign and Express Buy option introduced in 2024 brought minor improvements, but many long-time players still find the overall experience a bit stale. Limitations around bonus caps and a 20-site account limit per player also make it harder for Dragonfish to compete with fresher software like Pragmatic Play or Virtue Fusion. Alternatives worth checking out include PlayOJO and Heart Bingo, where you’ll find a more modern interface and a better variety of bingo formats.

27th February 2025: WhichBingo and users of the bingo site haven’t been able to reach an agreement in their opinions of the Broadway Gaming platform, Two Fat Ladies Bingo. While the review on WhichBingo rated the site positively, giving it a solid four-star score and praising its game selection, 24/7 live chat support, and straightforward navigation, user feedback tells a very different story. The platform has received criticism from players, with complaints centred on difficulties with withdrawals, unresponsive customer support, and concerns over account closures following win attempts. Some users have reported prolonged waits for payouts, with frustration growing over limited ways to contact support beyond email and live chat, both of which have been described as inconsistent.

Despite this, the site continues to operate as one of Broadway Gaming’s established brands, running on the trusted Dragonfish network. It offers a selection of bingo rooms alongside a library of slot games from well-known providers such as NetEnt, Microgaming, and Red Tiger. Promotions are tailored to users through an internal rewards system, although some have noted that terms attached to bonuses, particularly wagering requirements, can make it difficult to convert winnings into cashable amounts. The platform’s welcome bonus offers a 200% match up to £88, alongside 20 free spins, but with a 35x wagering requirement on game bonuses, the value of these promotions has been questioned by some players. Withdrawals remain a key talking point, with several players expressing concerns over the time taken to process requests. Some have faced delays of over a week, while others have struggled with account verification procedures that have prevented them from accessing winnings.

31st January 2025: Broadway Gaming is currently recruiting for a Quality Assurance Manual Engineer, offering an opportunity for a detail-focused professional to join its expanding team. The role is based in Dublin, with a hybrid working model, and is suited to someone with at least two years of experience in software testing, particularly in web environments. The successful candidate will work within the Product team, collaborating with developers and other stakeholders to ensure the company’s gaming products meet the required standards. The position involves manual testing across both web and mobile platforms, alongside API testing and test case design. Those who thrive in fast-paced settings will appreciate the varied nature of the role, which also includes troubleshooting, analysing logs, and contributing to the company’s agile processes.

For those keen to develop their career further, there’s the chance to take on Scrum Master responsibilities, supporting team efficiency and management skills. Applicants should be comfortable working independently, have experience with tools like Postman and SoapUI, and a solid understanding of client-server architecture and microservices. Familiarity with CI/CD pipelines, SQL querying, and Agile methodologies is essential, and while an ISTQB certification is not mandatory, it would be an advantage. Broadway Gaming’s benefits package adds further appeal, with a competitive salary, annual performance bonus, company-funded health insurance, and income protection. Employees can also make use of the tax saver scheme, bike-to-work programme, and educational allowances. The company culture prioritises collaboration and continuous learning, with social events regularly organised for staff. With offices in multiple locations, including Dublin, London, Tel Aviv, Romania, and India, the company continues to grow, focusing on delivering high-quality gaming experiences.

3rd January 2025: Slots Wise recently gave its readers a head start on the bingo trends for the new year by sharing its guide to the best new bingo sites for 2025. The list includes a host of updated and modern platforms, with several nods to Broadway Gaming, a prominent player in the online bingo space. The guide showcases how evolving industry standards and stricter regulations have reshaped the landscape, leading many operators to revamp their platforms rather than launch entirely new sites. This means that while new launches are few, refreshed designs and innovative experiences are setting the tone for the upcoming year. Among the highlights of the guide are platforms offering no-wagering and no-deposit bonuses, features that cater to both beginners exploring bingo for the first time and seasoned players looking for risk-free options.

Sites like MrQ and Sky Vegas are at the forefront, providing modern, player-friendly experiences without complex wagering terms. Broadway Gaming’s inclusion further emphasises the company’s reputation for mobile-friendly designs and standout proprietary software that supports a range of games across multiple bingo rooms. Slots Wise also touched on the role of technology in shaping the future of bingo, with HTML5 ensuring seamless transitions between desktop and mobile gameplay. For those prioritising accessibility, many new bingo sites are rolling out dedicated apps or optimised mobile platforms to cater to on-the-go players. In addition to gaming innovations, these platforms are introducing engaging social features, allowing players to connect while enjoying an improved user interface and graphics. The guide underscores how regulatory challenges have prompted operators to improve security measures, focus on responsible gambling, and invest in cutting-edge designs.

1st December 2024: Best New Bingo Sites has recently rated Bingo Diamond by Broadway Gaming as the third-best bingo platform when it comes to welcome offers for players interested in checking out Pragmatic Play bingo games. Pragmatic Play has become a sought-after provider in the bingo scene, offering a range of innovative games such as the high-speed Bingo Blast, the Deal or No Deal-inspired Diamond Dazzle, and the quirky 50-ball Animingo. The combination of traditional formats like 75, 80, and 90-ball bingo with more creative twists ensures there’s something for everyone. Topping the list is PlayJango, a Skill On Net-operated site that blends an engaging cityscape theme with a diverse selection of slot and casino games alongside its Pragmatic Play bingo rooms.

NRG.bet secured the second spot thanks to its user-friendly interface and exclusive welcome package that includes 10 free bingo tickets and 50 free spins on the Peak Power slot, available with a deposit of £10 or more. This mix of bingo and slot rewards provides a well-rounded incentive for new players. Bingo Diamond, formerly powered by Microgaming, earned its spot due to its seamless transition to Pragmatic Play software. Offering a deposit match bonus of 200%—allowing players to play with £30 after depositing just £10—and an additional 200 spins, it remains a solid contender for both new and seasoned bingo players. Its range of bingo games complements its well-established reputation within the community. These sites highlight the appeal of Pragmatic Play’s software, combining engaging visuals with innovative bingo experiences. Whether players are drawn to classic bingo or new twists like Diamond Dazzle, these platforms provide strong incentives and a variety of features tailored to keep gameplay rewarding.

4th November 2024: WhichBingo recently spotlighted a unique welcome offer extended by the Broadway Gaming platform Genie Riches in a glowing review of the platform. The offer includes a 100% bonus up to £100 and adds an intriguing twist with three mystery gifts, potentially encompassing free spins, among other surprises. Furthermore, the prize wheels at Genie Riches not only dish out spins but also vary the prizes, with possible game credits which allow players to explore games which they may not have considered otherwise without additional cost. WhichBingo also describe how the casino, established under UK jurisdiction in 2021 and boasting a wide selection of games from leading developers like NetEnt and Microgaming, ensures a robust gaming experience. Players can indulge in a plethora of themes and game mechanics, from classic slots to innovative Slingo games, underlined by the popular Megaways options.

WhichBingo alluded to how the platform doesn’t stop at slots; it also offers daily jackpots and progressive prizes, making it a go-to venue for those chasing life-changing winnings. Accessibility is a key feature, with Genie Riches sister sites supporting multiple payment methods, including PayPal and bank transfers, ensuring that deposits and withdrawals are hassle-free. Although it’s noted that cashouts may take longer than average, the range of banking options accommodates a smooth transactional process. Customer support is another strong point in WhichBingo’s book. Customer support is available 24/7 via live chat, email, and toll-free calls, highlighting Genie Riches’ commitment to player satisfaction. As a final point, the reviewers mention that for tech-savvy users, the casino’s mobile platform mirrors the diversity of its desktop site, presenting an optimal blend of convenience and playability across devices.

6th October 2024: The online casinos operating under Broadway Gaming don’t have the biggest game libraries, but that doesn’t mean that there aren’t any gems hidden in the mix. Recently, the fishing-themed slot Wild Catch has become one of the hottest titles. Developed by Microgaming in collaboration with Stormcraft Studios, Wild Catch offers players an immersive experience with a 5×5 reel grid and 50 pay lines, set against a scene reminiscent of Alaska’s wild outdoors. The game is packed with juicy bonus features, including Rolling Reels, Splashing Wilds, and a multi-option Free Spins feature, providing a dynamic gaming experience that mimics the unpredictable nature of fishing. The Rolling Reels mechanism removes winning symbols, allowing new ones to fall into place and potentially create additional wins. This can lead to consecutive wins from a single spin. Meanwhile, the Splashing Wilds can randomly transform the second, third, or fourth reels entirely wild, increasing the potential for significant payouts.

The Free Spins feature of Wild Catch is particularly noteworthy. Triggered by landing three or more golden fish scatter symbols, it offers players a choice between three different modes of free spins, each varying in volatility and potential multiplier effects. Interestingly, the more times the feature is triggered, the more rewarding the possibilities, with potential multipliers reaching up to 25x. This can escalate the maximum win in the game to a substantial 9,000 times the stake per free spin. Wild Catch also includes a jackpot feature where players can win one of three potential jackpots by collecting wild symbols during the game. These jackpots range from 10 times the stake for the Bronze up to 2,000 times the stake for the Gold.

30th August 2024: Glitzy Bingo has recently refreshed its guide on Dragonfish bingo sites, with mentions of several platforms by Broadway Gaming. As a long-established name in UK bingo since 2007, Dragonfish has been a go-to for traditional bingo and instant win games. The provider’s content covers a broad spectrum, from staples like 90-ball and 75-ball bingo to exciting slots and casino games. Despite the reliable entertainment, the platform’s game selection, particularly in new formats, has remained somewhat static, which might feel outdated for some. Dragonfish’s legacy began with the launch of 888Ladies Bingo by 888 Holdings, who created the platform. Following significant milestones, including the introduction of Foxy Bingo in 2009, Dragonfish expanded rapidly, creating numerous online bingo sites. This growth continued until 2021 when 888 Holdings decided to divest the platform to focus on streamlining its core casino and sports betting operations.

Broadway Gaming acquired Dragonfish for around £50 million, after doing so, the operator streamlined the number of active sites, focusing on quality over quantity, which was a much-needed shift. The acquisition by Broadway also included the takeover of Grand Battery Holdings, broadening Broadway’s reach in the online bingo and casino sectors. This move consolidated their market position, although it has led to a discernible reduction in the variety of sites under the Dragonfish banner. Today, while some sites continue to operate independently, many are networked, sharing games, jackpots, and promotions, which is a common strategy to avoid isolating players in too many separate pools. As for what players can expect from Dragonfish in 2024, the platform still delivers its classic games but hasn’t introduced many new ones lately.

3rd August 2024: Broadway Gaming’s Glossy Bingo recently caught the attention of the WhichBingo review team, which was especially interested in the bonuses. The reviewers at WhichBingo have awarded Glossy Bingo a respectable score of 4.3 out of 5, commending its generous welcome offer that includes a 200% bingo bonus and 200 free spins with a deposit of just £10. However, it’s not just the enticing welcome bonuses that make Glossy Bingo stand leagues above the rest; its ongoing promotions also provide several incentives to stick around. The site offers a variety of daily and weekly perks, such as free spins, jackpot bingo events, and a Wheel of Spins deal, alongside a loyalty scheme that rewards frequent players with redeemable points for cash prizes. Despite these benefits, the site does have limitations, particularly its lack of live casino and classic table games, which might deter those who prefer these formats.

In terms of game selection, Glossy Bingo excels in providing a substantial collection of over 300 slot games, including popular titles like Wolf Gold and a series of Mega Moolah progressive jackpots. The bingo offerings are robust as well, featuring multiple variants such as 30-ball, 75-ball, 80-ball, and 90-ball games across more than ten dedicated rooms. The site’s layout is user-friendly, promoting easy navigation and a responsive design that ensures compatibility across various devices. The platform’s commitment to responsible gaming was also notable enough to be noted in the review; the site is equipped with numerous safe play tools and resources for self-assessment and setting limits on gameplay.

5th July 2024: Loquax Bingo, always attuned to the latest developments in the online bingo world, has highlighted an intriguing update from one of Broadway Gaming’s major platforms, Wink Bingo. Recently, Wink Bingo introduced a new feature known as ‘Express Buy’, designed to streamline the ticket purchasing process for its members. This new option allows players to swiftly buy tickets for the upcoming game in selected bingo rooms, rather than navigating through various pages. ‘Express Buy’ simplifies the buying process by presenting a pop-up window where players can immediately purchase tickets for the next game about to start. It includes convenient features like bulk buying and a toggle to adjust the number of tickets desired. Despite its practicality, this feature falls short of a full pre-buy system, which would allow players to purchase tickets for multiple future games at once, a function available on other sites like Jackpotjoy.

This development reflects Wink Bingo’s understanding of its members’ preferences for quick and hassle-free options. The introduction of ‘Express Buy’ might not revolutionise the bingo platform but suggests potential future enhancements. Broadway Gaming might be testing the waters with this feature to gauge player engagement, possibly paving the way for more comprehensive options like actual pre-buy capabilities in the future. Moreover, while Wink Bingo has made this modest addition, the broader online bingo scene on the Dragonfish platform, which includes other ex-888 brands like Posh Bingo and 888 Ladies, has seen minimal innovation. Promotions, big money jackpots, and new game variants have been notably sparse, contrasting sharply with the dynamic offerings from competitors like Pragmatic Play and Tombola. The market has largely shifted focus towards slots and other forms of gaming, leaving bingo enthusiasts hoping for a resurgence.

7th June 2024: Bingo Diamond has been around since 2011, but Broadway Gaming’s ownership of this online bingo site has taken it to new heights, as elucidated in a new review by WhichBingo. The review mentions that the platform offers an enticing welcome bonus where new players can deposit £10 and play with £50, plus receive 150 free spins. Furthermore, the site features a diverse array of bingo rooms, including 90-ball, 75-ball, 50-ball, and 30-ball variants, with games powered by Pragmatic Play. The community atmosphere which is enhanced by chat features and shared rooms with sister sites and fosters a vibrant player experience was also celebrated by WhichBingo. In terms of pros, Bingo Diamond boasts exclusive welcome offers, fair wagering requirements, and a variety of jackpot games. The site also provides a range of payment methods, including Visa, Mastercard, PayPal, and Neteller, ensuring convenient and quick transactions. Withdrawals are processed swiftly, with options like Visa Express ensuring funds can be accessed in hours. Additionally, round-the-clock live chat support is available, providing immediate assistance to users.

However, there are some drawbacks as noted by WhichBingo. The platform does not offer live casino or live table games, and there is no native mobile app, although the site is fully responsive for mobile play. As another weakness, the design of the site shows its age, but this does not detract from its functionality or the quality of the gaming experience. Despite the slight niggles with the platform, WhichBingo recommends Bingo Diamond for its solid selection of bingo games and slots, fast withdrawals, and robust customer support.

10th May 2024: Loquax Bingo has been quick to spot the latest shifts in the bingo sector, particularly noting that Broadway Gaming is set to significantly expand its network after acquiring several platforms from Tau Affiliates. This move sees Broadway Gaming taking over prominent Dragonfish-powered brands such as Quality Bingo, Blighty Bingo, Yay Bingo, Mint Bingo, Hunky Bingo, and Bonnie Bingo. These brands, previously managed by Tau Affiliates, are part of a strategic realignment within the online bingo industry, illustrating Broadway’s aggressive expansion tactics. Further changes are unfolding as Maxi Affiliates, which manages other well-known sites including Chit Chat Bingo and Love Heart Bingo, announces an end to their collaboration with Dragonfish. Come 28th May 2024, Maxi will cease operations within the Broadway Gaming environment, marking the end of an eight-year relationship.

This decision by Broadway to not continue the partnership has prompted Maxi to seek new beginnings for their brands on alternative platforms. The shift is set against a backdrop of broader industry transformations and reflects the fluid dynamics of the online gaming and betting sectors. Maxi plans to relaunch their brands promptly after their departure from Dragonfish, which could potentially include platforms like Jumpman, known for its quick onboarding processes and broad reach within the white-label bingo site market. This development is not just a mere transition but a significant overhaul that could set new precedents for brand resilience and adaptability in the competitive online bingo market. The realignment offers these brands a chance to rejuvenate their offerings and potentially improve their market position after stagnation under previous management.

16th April 2024: One of the leading brands under the Broadway Gaming umbrella, Butlers Bingo, has recently been scrutinised by WhichBingo and has impressively secured a 4 out of 5 stars rating. This assessment reflects a detailed evaluation of the site’s offerings, revealing a mixture of both strengths and areas for improvement. The bingo platform, renowned for its welcoming community and user-centric approach, offers a variety of games that cater to different preferences, including numerous bingo rooms and an extensive selection of slots. Key advantages noted in the review include the site’s generous welcome offer, which significantly enhances the playing experience for newcomers. Additionally, the platform’s loyalty program is highly praised for rewarding regular players, adding an extra layer of engagement to the gaming experience. On the downside, the review points out that withdrawals can be slow, and the lack of a mobile app could hinder on-the-go play.

The history of Butlers Bingo is also touched upon, illustrating its establishment and growth as a player in the online bingo world since 2010. Over the years, it has evolved to incorporate a wide range of gaming options, fostering a broad and loyal user base. WhichBingo’s conclusion sums up Butlers Bingo as a solid choice for bingo lovers, thanks to its reliable customer service, expansive game selection, and engaging promotional activities. Despite the few criticisms, the overall positive review underscores the site’s commitment to creating a fun and rewarding environment for its players. This recognition from a respected authority in the bingo review space underscores Butlers Bingo’s status as a top contender in the online gaming industry.

In Their Own Words

It’s easy to find out information about Broadway Gaming Limited on the internet because you can go straight to the horse’s mouth. There’s an official Broadway Gaming Limited website, and it contains information pertinent to both customers and potential investors. There might not be a lot of information – the site is just a single page – but it’s still more than a lot of casino network companies make publicly available about themselves.

The Broadway Gaming Limited story began in 2010 with the formation of the company in Ireland, although the company has since opened a second office in Malta. In June of that year, it launched its first bingo site, Butlers Bingo. The Broadway Gaming website still describes Butlers Bingo as their flagship brand, although, as we noted above when we were discussing the various Broadway Gaming sites, it may no longer be the most popular or successful casino site on the network. Butlers Bingo was, in fact, the only bingo or casino site operated by Broadway Gaming until Glossy Bingo came along to join it almost three years later in February 2013. Three more casinos would join the network within the next two years, although these sites were acquired rather than launched. Rosy Bingo was the first to make the move in January 2014, followed by Dotty Bingo in July of the same year and Bingo Diamond in August 2015. To date, Bingo Diamond is the most recent bingo site to be added to the network. Broadway Gaming has added other brands since then, but they marked a change of direction for the company.

The first online slots and casino site to go live on the Broadway Gaming Limited network was Casino of Dreams, which has been online since November 2015. The company must have been happy with the way Casino of Dreams performed because it added Lucky 247 as a sister site barely eighteen months later, in May 2017. This is the most recent piece of information on the Broadway Gaming website, which tells us that the site hasn’t been updated for a while. Casino Fantastico went live as the latest Broadway Gaming casino at the end of 2021, but you’ll find no mention of that in the company’s history or in the part of the site where it discusses its affiliate scheme.

Licensing and Affiliates

Broadway Gaming Limited holds two licences. The first and most important is held with the UK Gambling Commission under reference 39075. The current version of the licence has been in force since 2011 and is currently clean with no fines or sanctions. The company’s second licence is held with the Malta Gaming Authority under reference MGA/B2C/184/2010. To the best of our knowledge, the company’s licence in Malta is also clean. However, this isn’t to say that Broadway hasn’t had issues with the UK regulator in the past.

In June 2016, the UK’s Advertising Standards Authority upheld a complaint from a customer regarding a promotion on Butlers Bingo. The promotion informed players that they could play with £35 in return for depositing £10 at the site as a welcome offer. The ASA found that the advert was misleading as it didn’t communicate the numerous terms and conditions associated with the promotion. In light of this, the UK Gambling Commission decided in December 2017 that Broadway Gaming should pay a £100,000 penalty for publishing misleading advertising on its websites. Similar failings were noted on the network company’s other sites at the time, all of which have since been corrected. Broadway Gaming Limited has not been involved in any similar incidents since then.

Like a lot of the larger casino network companies, Broadway Gaming Limited operates an affiliates scheme for anybody who wants to (try to) make money by introducing customers to its various casino and bingo sites. Unlike the majority of those companies, Broadway Gaming doesn’t publicly disclose anything about the terms and conditions of its scheme aside from the fact that it’s called “Broadway Gaming Affiliates.” Anyone wishing to find out more about the program or perhaps participate in it is asked to contact the company via email.

Broadway Gaming Ireland – A Big Bingo Purchase

2022 was a hallmark year for Broadway Gaming Limited. At the very end of 2021, it was confirmed that the company had agreed on the framework to buy the Dragonfish software company and all of the former 888 Group bingo sites, all of which had been put up for sale by 888 earlier that year. It was a long and complicated deal to conclude, but it all went as planned, and Broadway Gaming picked up its new assets in mid-2022. The reported value of the deal was in the region of £50m. Considering what the Dublin-based operator got for its money, plenty of people will consider that a steal. Immediately upon conclusion, Broadway became the new owner of more than one hundred sites, meaning it became the de facto largest casino network company and bingo operator in the UK overnight.

Broadway Gaming didn’t just get websites and software from the 888 Group. Also included in the price were the teams who worked on those websites and software platforms, from customer care operatives to designers. Amazingly, despite the scale of the deal, all of the affected websites ran without a single interruption in service throughout the transfer process. However, the company didn’t initially seem sure about how to handle so many new sites arriving at the same time. One option would have been to add the sites to its existing licence with the UK Gambling Commission, but Broadway Gaming opted not to do that. Instead, it created a new shell company called Grand Battery Holdings Limited, which applied for and obtained a new UK Gambling Commission licence of its own. All of the newly-acquired sites, from 888 Bingo to Wicked Jackpots and everywhere in between, were assigned to this licence.

As it turned out, the “Holdings” in “Grand Battery Holdings Limited” was a clue about the company’s purpose. The company spend most of 2023 sorting through the websites, deciding which to keep and which to close down. Several of the much-loved older bingo sites on the platform like Frozen Bingo were put to the sword, but by the end of the year, the operator had whittled down the collection to those that it believed to be worth keeping. With its task complete, Grand Battery Holdings was renamed Broadway Gaming Ireland DF Limited. The two entities, both of which maintain independent UK Gambling Commission licences, are now known collectively as the Broadway Gaming Group.

Full List of Broadway Gaming Sites

This is a complete list of all Broadway Gaming casinos, all of which are owned and operated by the company directly. This only includes the casinos included on the Broadway Gaming Limited licence. For all the operator’s other casinos, see our Broadway Gaming Ireland DF Limited page.

• Rosy Bingo (rosybingo.com)
• Casino Fantastico (casinofantastico.co.uk)
• Bingo Diamond (bingodiamond.com)
• Butlers Bingo (butlersbingo.com)
• Casino of Dreams (casinoofdreams.uk)
• Dotty Bingo (dottybingo.com)
• Glossy Bingo (glossybingo.com)
• Lucky 247 (lucky247.com)