Bwin

Bwin Sister Sites

LC International Limited isn’t the casino network company that introduced the Bwin brand to the UK, but it’s the casino network company that holds its reigns now. Being on this platform means that there are some massive names among the Bwin sister sites, and we’re not just talking about the likes of Coral and Ladbrokes. From high-profile casinos to big-name betting sites, LC International Limited – which is part of Entain Plc – has something for everyone when it comes to iGaming. Find out more about the company and see a complete list of all the Bwin sister sites on our dedicated LC International Limited page, or stay here and see the highlights.

Bwin Casino

Bwin Casino is a Bwin sister site that only exists because Bwin itself because such a big deal in the UK after LC International acquired it. It was never envisioned as anything more than a sports betting site by its original Austrian owners, but it takes more than that to become a household name in the competitive UK gambling scene of the 2020s. When the decision was made to add extra games and other casino features to Bwin, a whole new minisite was created within the existing one. That minisite is Bwin Casino, and it’s stacked high with more than one thousand slots and games including a handy number of exclusives. Bwin Casino does pretty much everything a player with modern tastes could expect from a casino site. It has promotions, it provides access to live dealers, and it stays up to date with new releases. It even maintains a blog to tell you what’s new and interesting at the site. If slots are your thing, Bwin Casino might turn out to be your thing, too.

Sporting Bet

Sporting Bet is a Bwin sister site that has even more in common with Bwin than Bwin Casino does. Bwin Casino does all the things that Bwin itself doesn’t, whereas the point of Sporting Bet is that it does all the same things as Bwin. It even has a similar origin story, having been founded in mainland Europe before finding its way into the UK market thanks to a hookup with LC International Limited. The biggest difference between the two sports betting-focused brands is what happened next. After Bwin established itself in the UK market, it gained Bwin Casino and, over time, a connected bingo site. That’s yet to happen for Sporting Bet. Perhaps that’s because the site hasn’t been quite as successful in conquering the UK market as Bwin has – so those days could still be to come if Sporting Bet ever does a better job of capturing UK market share.

Party Casino

Party Casino has a great name but might suffer because of that name. It’s a light-hearted title, and because it’s light-hearted, some players might not think that Party Casino is as serious about its business as some of the other big-name Bwin sister sites. If you’re one of those players, allow us to set the record straight. Party Casino is happy to have a laugh and a joke with you, but the quality and depth of its gaming portfolio is no laughing matter. The fact that Party Casino isn’t quite on the same level as, say, Gala Spins isn’t through lack of trying. Big money has been spent on adverts for Party Casino in the past, including high-profile sporting sponsorships and prominent TV commercial placements. For whatever reason, the breakthrough moment for the brand simply hasn’t happened. The quality of the Party Casino offering isn’t in doubt, though, and so perhaps this could be considered the secret treasure of the LC International Limited range.

Ladbrokes

If Bwin were on almost any other casino network – perhaps legitimately any other casino network – it would be the biggest sports betting site on it by a country mile. Unfortunately for Bwin and the staff that work exclusively on it, Ladbrokes is a Bwin sister site. Compared to Ladbrokes, almost everybody in the sports betting world is competing for second place. Ladbrokes was the world’s first (known) sports betting company and is easily the oldest still involved in the industry today. Ladbrokes has evolved and changed almost beyond all recognition since those early years taking wagers on dogs and horses. If you want to play poker with Ladbrokes now, you can do it. If you want to use Ladbrokes to bet on the outcome of the next General Election, they’d love to take your money. Ladbrokes is an all-purpose gambling company – and that’s why it’s the biggest site on this network.

Coral

Having established that Bwin isn’t the biggest sports betting website on this casino network, we must now confirm that it isn’t the second biggest either. That honour goes to Coral – and anyone who works for Coral rather than Ladbrokes will probably be annoyed with us for saying that. To those people, all we can say is that the initials “LC” in “LC International Limited” are arranged in that specific order for a good reason. Ladbrokes comes first. That’s no shame, though, and Coral is still a massive Bwin sister site. Coral isn’t quite as old as Ladbrokes, but it isn’t a million miles away. The first Coral store opened its doors in 2026, meaning Coral will celebrate its centenary within the current decade. We’re sure that the famous old blue sports betting brand will find a special way to mark the occasion. In the meantime, it still offers fair and generous odds on all the biggest sporting occasions.

Gamebookers

We’ve finally arrived upon a sports betting Bwin sister site that ranks below Bwin in the pecking order. Gamebookers is small fry compared to every other gambling brand under the LC International Limited umbrella – so much so that it’s hard to see why the network company is holding onto the brand. It would likely be better off in someone else’s hands, where it could receive more attention and have a better chance to flourish. At the moment, the welfare and performance of Gamebookers can’t be a primary concern to its parent company and probably doesn’t rank as a secondary concern either. Gamebookers is a vanilla sports betting site. It doesn’t have the bells and whistles of a Ladbrokes or Coral, nor the casino attachments of Bwin. It focuses on one job in much the same way that Sporting Bet does but is yet to match even Sporting Bet in the success stakes. It’s the odd one out in the Bwin sister sites family, but that doesn’t mean it isn’t worth checking out if you have sports bets to place.

Party Poker

As Monty Python used to say, “And now for something completely different.” Party Poker has nothing to do with sports betting unless you happen to count poker as a sport, which some people do. It’s the most single-minded of the Bwin sister sites. All of the other sister sites either dabble in forms of casino entertainment aside from their speciality or have scope to do so in the future. Party Poker might be nominally connected to Party Casino, but it has no interest in anything that Party Casino does. It’s here for poker and poker only. Party Poker might not yet be the biggest poker website in the UK, but it would love to hold that rank, and it’s trying extremely hard to get there. It sponsors and hosts tournaments. It operates a streaming channel showing wall-to-wall in-person poker games. There’s a Party Poker academy for new players and a socialising area for players to meet each other and form teams. It has everything an online (or offline) poker player could want – and that will ultimately be the key to its success.

Gala Bingo

Gala Bingo used to be one of the biggest names on the British high street when it came to bingo halls. Now it doesn’t have a presence on the British high street at all. Gala Bingo lost the bingo wars to Mecca Bingo, and almost all of the former Gala Bingo halls are now Buzz Bingo halls instead. That doesn’t mean the Gala Bingo brand is dead, though. It just means it’s turned its focus somewhere else. To be more specific, this Bwin sister site now exists only on the internet. Gala Bingo became a digital-only brand in 2015 and heralded its new status with a series of high-profile television marketing campaigns, including sponsorship of “The Chase” on ITV. It’s arguably as big a deal online as it ever was offline and has successfully spawned both Gala Spins and Gala Casino.

Ladbrokes Casino

If you want to know how similarly LC International Limited treats its best-known casino and gambling brands, consider this fact. One of the Bwin sister sites is Bwin Casino – a fully-functional casino minisite embedded within the Bwin website itself. That’s an idea that the network company took from its experiments with Ladbrokes. Gone are the days when you couldn’t look to Ladbrokes for anything other than the latest sporting odds. Those days ended a very long time ago – and the existence of Ladbrokes Casino is the proof. Ladbrokes Casino is a vast collection of online slots, game shows, live dealers, table games and more delivered with the backing of the familiar Ladbrokes brand name. Customers don’t even have to leave the main Ladbrokes website to interact with the games. The creation of Ladbrokes Casino was a power move from LC International – and the quality of the site is such that it could compete with almost any other casino site in the game.

Bwin News

7th March 2025: Bwin is now the official betting sponsor of Paris FC, and the bookmaker has plenty of ways to reward Paris FC fans up its sleeves. This new partnership sees Bwin’s branding become a fixture during all Ligue 2 matches featuring the club, reinforcing its presence in French football. The deal extends beyond visibility, as Bwin has committed to providing exclusive rewards and experiences for both bettors and supporters throughout the season. The aim is to strengthen the relationship between the club and its fanbase, with competitions, giveaways, and other incentives in the pipeline. Paris FC president Pierre Ferracci views this collaboration as another step in raising the club’s profile, seeing Bwin’s involvement as a sign of growing confidence from major brands. Meanwhile, Bwin has expressed its enthusiasm for contributing to Paris FC’s ambitions both domestically and internationally, joining the ranks of well-known sponsors such as Adidas, Renault, and Red Bull. The agreement was facilitated by SPORTFIVE, a global sports marketing agency that has been involved in securing partnerships across football.

While this latest move focuses on the French football scene, it follows Bwin’s previous high-profile partnership with UEFA, a deal that spanned three years before the betting brand opted not to extend it in 2024. That arrangement provided widespread exposure across European competitions, with branding prominently displayed in stadiums and on broadcast feeds. Now, with its focus on Paris FC, Bwin is looking to make an impact at the club level, bringing a mix of promotions and fan engagement initiatives to a growing audience.

8th February 2025: The Bwin sister sites added to the anticipation of the Aston Villa vs Tottenham match by giving away free bets for every goal scored. Football fans placing a qualifying bet of at least £10 at odds of evens or higher could collect a £1 free bet for each goal scored within 90 minutes of play. This offer covered single bets on the match but excluded wagers using odds boosts, system bets, or free bets. The promotion was open to new and existing players based in the UK or Ireland who opted in before the match kicked off. Once a qualifying bet was placed, players could expect free bets to be credited within 10-15 minutes after each goal, though in some cases, this could take up to 48 hours. The free bets were then available for use on any sports market for 24 hours.

While the free bets provided an added incentive for fans watching the action unfold, there were a few restrictions. Players needed to log in again to activate their rewards, and any winnings from these free bets would be credited as net winnings, excluding the original stake. Additionally, multiple accounts were not permitted, and bets made using certain promotional tokens were not eligible. As with any promotion, the operator reserved the right to investigate any suspected fraudulent activity and to suspend accounts if necessary. Restrictions linked to responsible gambling measures could also impact eligibility. Despite these terms, the offer proved to be a way for punters to get more out of a high-profile fixture, adding more interest to every goal scored on the day.

8th January 2025: Before drafting a review, the website Soccer 24 took Bwin for a full test drive to uncover what the platform offers its users. Their analysis revealed a smooth sign-up process, with UK and Canadian players able to register in just two minutes using a valid email and phone number. Newcomers can kick off their betting experience with a £20 Back-Up Bet as a Free Bet, cushioning the blow of any initial losses. This welcome offer sets the tone for a platform designed with accessibility and convenience in mind. Bwin’s interface scored high marks for its clean design and ease of navigation, ensuring users can explore a wide selection of sports and betting markets without hassle. Football fans, in particular, will appreciate the platform’s extensive coverage of leagues and tournaments, offering tailored content and personalised betting options.

Another standout feature is the ‘Predict 5’ game, which allows players to guess match results for the chance to win cash and casino spins, all without needing to deposit. The reviewers also promised that the mobile app for iOS and Android ensures a seamless transition from desktop to mobile, giving users the flexibility to place bets on the go. Soccer 24 also noted Bwin’s broad range of payment options, including Google Pay, making deposits and withdrawals simple and efficient. Their deep dive into Bwin’s betting options and tools positioned it as one of the top betting platforms for 2025. Combining user-friendly features, innovative games, and a strong focus on customer convenience, the site has managed to carve out a place as a leading choice for both new and experienced bettors.

11th December 2024: The Bwin sister sites have recently entered into a content partnership with Amusnet, much to the delight of their Greek players. According to Amusnet’s Country Manager for Greece, this collaboration marks an essential step in their expansion strategy within the region. By integrating their diverse portfolio with a widely trusted platform like Bwin, Amusnet aims to redefine the online gaming landscape in Greece, offering an innovative experience tailored to the local market. Bwin’s Director of Corporate Affairs emphasised the company’s dedication to continuous improvement and their enthusiasm for working with Amusnet. This partnership further enriches Bwin’s portfolio of games, providing access to a broad selection of Amusnet’s most sought-after games. Players can now enjoy titles such as Extra Crown, Vampire Bites, 7 & Crystals, and 20 Golden Coins, among many others. These games deliver a mix of imaginative themes and rewarding features, catering to various preferences within Greece’s thriving gaming community.

Extra Crown offers a regal spin on traditional slots, combining classic fruit symbols with luxurious design elements and rewarding scatter features. Meanwhile, Vampire Bites immerses players in a gothic-inspired fantasy, blending visually striking elements with gameplay that unearths hidden treasures. The diversity and appeal of Amusnet’s games ensure there is something for every type of player on Bwin’s platform. The website Gamesbras noted that Amusnet continues to strengthen its presence globally, operating in over 35 markets and collaborating with over 2,000 operator sites. Its team of more than 800 professionals remains focused on creating safe, accessible, and enjoyable gaming experiences. With plans to introduce further innovations, including a premium land-based vertical launched earlier this year, the company remains committed to setting new benchmarks in gaming excellence.

13th November 2024: Gaming Intelligence reported on the 11th of November that bwin has been announced as the new official betting partner of the NFL in Austria and Germany. This collaboration, which began during the recent clash between the New York Giants and the Carolina Panthers at Munich’s Allianz Arena, will extend until 2026. Furthermore, bwin will also serve as the official betting partner for Super Bowl LIX in these countries. Hans-Jörg Nisseler, the regional brand director for DACH at Entain, conveyed excitement about the alliance, stating that bwin’s history of major sponsorships made this partnership a natural development. He emphasised bwin’s objective to assist in the NFL’s efforts to enlarge its fan base in the German-speaking markets, while also establishing bwin as the premier choice for exceptional sports and betting experiences.

Adding his perspective, Alexander Steinforth, NFL Germany’s general manager, expressed palpable enthusiasm for the game in Munich on the 10th of November. This event was expected to be a major highlight for the year, generating intense excitement and anticipation among local NFL fans. Steinforth iterated that he appreciated the partnership with the burgeoning bookmaker, which aims to craft unparalleled experiences for sports bettors. This collaboration highlights bwin’s commitment to supporting sports through responsible betting practices while elevating the overall experience for fans, turning each game not just into a sporting event but a noteworthy occasion for all involved. Through these joint efforts, bwin sister sites and the NFL aim to solidify their positions as leaders in their respective industries. Undoubtedly, more high-profile partnerships are in the pipeline for the bookmaker; investors in the sports betting industry should be keeping a watchful eye on every move made.

15th October 2024: Ontario Bets recently shared a review of Bwin with its readers, detailing the platform’s key features and what makes it a standout choice for online casino gaming. According to the review, Bwin Casino, operating under the guidance of industry giant Entain, brings over two decades of gaming experience to Ontario players. With more than 700 slots, live dealer games from Playtech and Evolution Gaming, and a variety of table games like roulette, baccarat, and blackjack, Bwin offers a broad selection to cater to different player preferences. The review relays how the casino is known for its sleek, well-designed website and mobile apps, which allow users to enjoy the same functionality on iPhones and Android devices. However, the review noted that navigation on the app and website could be more intuitive, particularly when it comes to differentiating between the casino and sportsbook elements.

Bwin’s live dealer feature was described as particularly impressive, providing a near-authentic casino experience for those seeking the thrill of playing with real dealers. The platform also sets itself apart by offering games in multiple languages, including French, Spanish, and Italian, catering to Ontario’s diverse population. It was also mentioned that players can expect smooth transactions with various deposit and withdrawal methods available, although payout speeds can vary between 24 hours to five days depending on the method used. Overall, the review praised Bwin for its comprehensive gaming options and seamless user experience, making it a competitive option in Ontario’s growing online casino market, though it also suggested some areas for improvement, particularly around user navigation.

8th September 2024: The Daily Mail recently helped their readers brush up on the betting odds for the presidential election, revealing a shifting landscape in the race for the White House. Donald Trump has edged ahead of Kamala Harris in the latest betting odds, marking a massive shift as he now leads with a 49.7% chance of winning, surpassing Harris by 0.9 percentage points. This change comes after a period where Harris had been gaining ground, eventually tying with Trump on September 31. Her rise followed Joe Biden’s withdrawal from the race on July 21, which also marked her announcement to run, boosting her odds significantly by mid-September before they levelled off. This turnaround in the betting world reflects a broader narrative of fluctuating fortunes, particularly highlighted by a CNN interview last week where Harris failed to sway her critics, impacting her momentum negatively.

Betting agencies, including Bwin sister sites, now show Trump leading in four out of six major markets, despite polling data that slightly favours Harris with a 1.8% lead. The polling contrasts are stark in key swing states; Trump leads in Arizona, Georgia, and North Carolina, but is tied with Harris in Nevada, according to Real Clear Polling. The broader implications of these shifts are critical as both candidates prepare for the final stretch towards Election Day. Surveys in battleground states like Pennsylvania and Wisconsin show Trump with slight leads, crucial states that could determine the election’s outcome. These states, which flipped in previous elections, might once again play a pivotal role in deciding whether Trump maintains his edge or if Harris can regain her earlier momentum.

12th August 2024: Planet Football recently ranked the Real Madrid shirt sponsors from worst to best, proving how much attention is paid to sponsors, especially when it is a major club. This reflection captures the intriguing evolution of shirt sponsors for one of football’s most iconic teams, ranging from obscure brands to global powerhouses. Bwin, in particular, featured prominently in this ranking, remembered for its association with the club from 2007 to 2013 during a period marked more by its aesthetic impact than its sporting triumphs. The analysis begins with Otaysa, the least favoured sponsor, characterised by its unremarkable logo and the unfortunate memories of La Liga losses to Barcelona. Not far above, the 1985 sponsor Parmalat is noted for its simple logo paired with an eye-catching Adidas kit, highlighting a nostalgic era in football sponsorship.

As we move up the list, Siemens, which adorned the kit from 2002 to 2006, was a symbol of the Galacticos era, yet it’s described as somewhat lacklustre compared to the grandeur of the players wearing it. Rising higher in the ranks, BenQ Siemens briefly took over in 2006, earning a slightly better reception due to Real Madrid clinching La Liga under its tenure. Interestingly, an Asturian cheese maker, Reny Picot, managed to charm its way above these tech giants with a delightful logo featuring a cartoon cow, showcasing how sometimes quainter sponsors leave a more memorable mark. Lastly, the Bwin era is remembered with a mix of nostalgia and critique. While it coincided with Barcelona’s dominance, the Bwin-branded shirts carried a distinct appeal, aligning with Florentino Perez’s ambitious Galacticos projects. Despite the sports betting firm not ushering in a flood of trophies, its branding on the Madrid shirt left an indelible mark, linked closely with the club’s modern commercial story.

15th July 2024: The website Bookies.com has reviewed Bwin for their Canadian readers, highlighting Bwin as one of the most promising new online gambling platforms for players in Ontario, the review emphasised its comprehensive slot game portfolio, including over 900 slots from top developers like NetEnt, Microgaming, and IGT. The Bwin casino app is highly rated for its user-friendly design and availability on both iOS and Android. However, some users noted issues with freezing and slow updates. Additionally, the review pointed out that while the casino offers a wide range of games, the banking options could be improved and the app experience does not fully replicate the desktop site.

While online slot games make up the bulk of the games, for players who prefer to engage with other games, there is no shortage of other options. There is a solid selection of video poker, blackjack, baccarat, and roulette games which are available on both the app and the desktop version of the site. Another major element of Bwin’s appeal is the gambling brand’s reputable standing in the industry, which is backed by over two decades of experience and a strong track record of excellent customer service. The platform’s integration within Entain’s network, which includes brands like BetMGM and partypoker, further strengthens its appeal by providing a reliable and secure gambling environment. Overall, as noted by Bookies.com, the casino presents a robust and promising option for online gambling in Ontario, combining a vast selection of games, a user-friendly app, and a trusted reputation in the industry.

17th June 2024: Just before the first European Championship match, Bwin published a blog which detailed all of the winner odds and painted England as the sole favourites. As the anticipated tournament in Germany approached, England’s odds were set at 7/2. This comes despite a dip in form, including a loss to Brazil and a draw with Belgium, which momentarily saw their odds increase. Nevertheless, their squad depth and recent performances keep them as the primary contenders for the trophy. France, close behind with odds of 4/1, displayed a strong qualifying performance, dropping only two points in their group. With Kylian Mbappe leading a dynamic squad, they are expected to be formidable opponents. Germany, the host nation, holds odds of 11/2. Despite a rocky start under Julian Nagelsmann, a recent victory over France hints at potential resurgence, but consistency remains a concern for the home team.

Portugal, with odds at 13/2, breezed through their qualifiers without dropping a single point. Cristiano Ronaldo, along with Premier League stars like Bruno Fernandes and Bernardo Silva, adds significant firepower to their squad. However, questions remain over Roberto Martinez’s ability to guide them to victory. Spain, sitting at 7/1, has blended experienced players like Alvaro Morata with young talents such as Nico Williams. The injury to Gavi is a setback, but their overall form is promising. Defending champions Italy are pegged at 16/1, reflecting their uneven form post-Euro 2020. Similarly, the Netherlands and Belgium share these odds, each showcasing strong qualifying campaigns under Ronald Koeman and new management, respectively.

21st May 2024: Goal.com recently provided an in-depth review of Bwin’s welcome offer and its features. Goal.com found that Bwin is enticing new users with a welcome bonus that refunds their first bet stake up to £20 as a free bet if it loses. To qualify, users must place a 3+ leg accumulator with odds of 2/1 (3.00) or higher. This promotion allows bettors to take risks with their initial wager, knowing they can recoup their stake if unsuccessful. The offer stands out compared to other bookmakers by providing a unique safety net for new users. Additionally, Bwin offers existing customers promotions such as ACCA boosts and the ‘Predict 5’ game, where participants can win cash or free bets by predicting football match outcomes. The ACCA boost increases winnings based on the number of selections in an accumulator, ranging from a 5% bonus for trebles to a 70% bonus for 14-folds or more.

This week’s football action on the sportsbook includes coverage of several high-stakes matches. The Europa League final between Atalanta and Bayer Leverkusen, the FA Cup final between Manchester City and Manchester United, the DFB Pokal final in Germany, the Coupe de France final between Lyon and PSG, and the Championship Playoff final between Leeds United and Southampton are all lined up, providing ample opportunities for betting. To conclude the review, Goal.com stated that Bwin’s welcome offer is well-structured, providing a valuable entry point for new users and demonstrating their commitment to customer satisfaction through innovative promotions and a user-friendly platform.

23rd April 2024: Bwin sister sites have recently launched the exhilarating Beat the Legend promotion. The unmissable event invites football fans to engage in a prediction game for a chance to stand shoulder-to-shoulder with their football heroes. The promotion, which began on the 9th of February and runs until the end of May, allows participants to predict outcomes of UEFA Europa League and UEFA Europa Conference League matches to earn points and win substantial prizes. To participate, individuals must make predictions about match results from a selection of games during each of the eight rounds of the competition, with each round offering a different point system and cash prize potential. For instance, a correct match result awards points, with additional points for exact scores. Players can vie to surpass Robert Pirès’s predictions on the leaderboard and potentially secure a portion of the £50,000 available each match day. Moreover, the overall leader after all rounds could win a share of an impressive £100,000 prize pool.

A unique aspect of this promotion is the grand prize for the top four scorers. They will receive tickets to the UEFA Europa League Final in Dublin on the 22nd of May, followed by a chance to play on the pitch during the bwin Fans Final. This package includes return flights or train travel, accommodation, and match tickets, promising a memorable experience for the winners and their chosen guests. To ensure eligibility, participants must be over 18, residing in the UK, and must be registered real money players who can see the promotion post-login on one of the bwin platforms.

Can Bwin Be Trusted?

★★★★★

Bwin is a 3-star trusted casino.

1. Licenses and Fines	While Bwin holds a UKGC licence, its operator was hit by disciplinary action in August 2022. Read our full review for more information.
2. Accepts UK players?	Bwin is an international brand, but it’s open to players in the UK.
3. Trustpilot Score	A miserable 1.3 out of 5.0 after more than 1700 reviews.
4. Operator Name & Location	Gibraltar plays host to LC International Limited and its fleet of iGaming brands.
5. Bonus Terms	When Bwin offers free bets, it doesn’t usually attach any wagering requirements.
6. Customer Support	Email, live chat, or Facebook Messenger.
7. Withdrawal Speed & Options	All UK debit cards and most big-brand e-wallets, plus Apple Pay and bank transfers. E-wallet withdrawals within 24 hours are possible.
8. Number of Sister Sites	The LC International Limited network includes eleven Bwin sister sites.
9. Games portfolio	The site should be assessed purely on the basis of its massive sportsbook. Slots and games are available at Bwin Casino.
10. On GamStop?	Bwin is a GamStop site.
Overall SCORE >	★★★★★ – 3/5 Stars

Bwin Review 2025

Bwin has been on the internet since 1997 but hasn’t always been available in the UK. It started out as an Austrian betting website (the name is short for “bet to win”) and had a uniquely Austrian focus, but slowly spread out across mainland Europe. It was ElectraWorks that first spotted the potential of Bwin and brought it to the UK, but ElectraWorks no longer exists. With Bwin up for grabs, LC International Limited stepped in and snapped it up, adding it to a sports betting roster that already included both Ladbrokes and Coral. Is Bwin disappearing from view, eclipsed by its more illustrious neighbours? Or is it thriving and learning from the best in the business? It’s review time.

Bwin’s website works just as well on a laptop as it does on a mobile phone, but you don’t have to use your mobile browser if you’re playing at Bwin on a smaller screen. The official Bwin app is available through both Apple’s App Store and the Google Play Store for Android phones. It’s highly rated by those who use it.

Bwin Welcome Offer

Bwin’s welcome offer is pretty weak when you compare it to what’s up for grabs at the other sports betting websites under the LC International Limited umbrella. Rather than getting free bets – which tends to be par for the course with this network company – new players get a “backup bet.” How it works is that new players sign up, make a deposit of £10 or more, and then make a sports bet containing three or more selections up to a maximum value of £20. If they win, they receive their winnings as normal. If they lose, £20 is returned to them as a free bet. The bet cannot be split, so all £20 must be placed on a single fixture or event. The bet expires in seven days if it isn’t used. In practice, this means that a new player who wins with their first bet gets no welcome offer whatsoever. That’s hardly rolling out the red carpet.

Ongoing Promotions

We’re going to separate out the Bwin promotions here because some of the ongoing offers at this website pertain only to Bwin Casino or the poker part of the site. We have dedicated pages for those aspects of Bwin, whereas here, we’re concentrating only on Bwin as a sports betting website. Unfortunately, what we find when we dismiss those other promotions is that we’re not left with much in the way of substance. There’s no Bwin loyalty scheme. Existing players and newcomers at Bwin are treated in exactly the same way. We’re all for egalitarianism, but loyalty to a site should generally be rewarded, and it’s a shame Bwin doesn’t agree with that idea.

The most effective ongoing promotion at Bwin is “best odds guaranteed.” The offer relates only to horse racing, but it’s a guarantee that you won’t find better odds on any horse or any race anywhere in the UK or Ireland. Winnings on races covered by this guarantee are capped at £20,000, but if you can prove to Bwin that you’ve seen more favourable odds elsewhere, they’ll either match or beat those odds for you, no questions asked.

The only other offers of note at Bwin are prize draws and raffles, which sometimes include tickets to major events like the UEFA Europa League final. Taken as a whole, the promotions at Bwin lack sparkle.

What are the Pros and Cons of Bwin? 

Pros: We could be persuaded that the “backup bet” promotion at Bwin is a “pro” for the site because it at least means you get a second chance if your first bet as a Bwin customer comes back as a loser. The size and scope of the sportsbook is a positive, too, as every kind of sporting contest in the world is represented, and live odds on all major fixtures are available. Withdrawal turnaround times tend to be quick, too.

Cons: The overall lack of quality promotions at Bwin leaves it looking and feeling second-rate when compared to the bulk of the Bwin sister sites. Not only that, but the lack of a telephone number to call for customer support is a frustration. Many people on Trustpilot are crying out for better customer care from the company, and the addition of a phone number would perhaps mend some of the fences between Bwin and the people who spend money on its website.

Featured Slots and Casino Games

If you want to know about online slots at Bwin, go and check out our dedicated Bwin Casino page. It contains information on the entire gaming portfolio at Bwin Casino, including a few Bwin exclusive slots that you won’t find elsewhere. This Bwin review page is about the main business of Bwin, which is sports betting. There’s no room for online slots here, nor any other types of casino betting.

The featured games at Bwin are whatever fixtures are in play right now, anywhere in the world. That might be Czech football, for example, or Slovakian ice hockey, or badminton in Denmark. We’re not making that up – we were offered in-play odds on all of those things when we visited Bwin to write this review. Every sport under the sun is covered at Bwin – and quite a few other things that you might not necessarily think of as sports are open for betting, too.

Chess is a permanent option on Bwin, so if you know a thing or two about this noble old board game, now’s the chance to put your money where your mouth is. Floorball is another Bwin oddity, as is Futsal and the catch-all category of “Gaelic sports.” Virtual versions of all major sports (including basketball) are provided if you can’t find anything you wish to place a bet on right now, and there are sub-categories for politics and entertainment. Bwin lets you turn almost the entire world into a game if you wish it to be so.

Deposit and Withdrawal Methods

The number of banking and withdrawal options at Bwin is impressive. There’s more range here than there is at most of the Bwin sister sites, which is possibly a legacy of Bwin’s time as a European-focused sports betting brand. We’ll start off with the basics, which are Maestro, Visa, and Mastercard debit cards. All of them are accepted, and all of them have a turnaround time of approximately 3-5 business days once a withdrawal has been requested. They’re slower even than an old-fashioned bank transfer, which is quoted as having a 2-4 business day turnaround.

By far the fastest way to get money out of Bwin is through an e-wallet, and you’re not short of options on that front. In no particular order, Bwin accepts iDebit, MoneySafe, Neteller, MuchBetter, PayPal, WebMoney, Skrill, and PaySafe. A withdrawal turnaround time of up to 24 hours is quoted for all of them. Please note that Bwin admits that it might sometimes take them up to two days to process a withdrawal request. If it does, that time gets added to the turnarounds quoted above.

Customer Support and License

Customer support is not the strongest aspect of the Bwin proposition. It’s difficult even to find customer support options, as the site will only offer them to you after you’ve looked up the relevant topic in the site’s FAQ and then clicked “yes” to the question, “Do you still need more help.” Only then will you be offered routes to live web chat, email support, or links to the Bwin Facebook and Twitter/X accounts to chat to somebody there. If you prefer to speak to people over the phone, you’re out of luck with Bwin – it isn’t an option. The bulk of bad reviews at Trustpilot for Bwin make reference to negative experiences with customer support. The addition of one phone number and a few people to answer calls might make a world of difference to the tone of those reviews.

Bwin’s licence to operate in the UK is held by LC International Limited with the UK Gambling Commission, account number 54743. The settlement of £14m that the operator paid to the UKGC in August 2022 was so enormous that it made the news in the UK, and happened because LC International Limited (Entain Plc) was found to have broken several key conditions of its licence, including failing to observe AML requirements and interacting with customers in a way that minimises risk.  The operator was allowed to keep its licence, and so the same licence still covers all of the Bwin sister sites.

Bwin – The Verdict

There are reasons why Bwin comes in a distant third to Ladbrokes and Coral among the sports-focused LC International Limited brands – it simply isn’t on the same level as the two bigger players. That’s especially evident when it comes to promotions and incentives, of which there are very few that could be considered worthwhile at Bwin. It’s still a strong sports betting website, but to use sporting terms, it’s chasing the European places in the Premier League table rather than competing for the championship.

What are players saying about Bwin?

Here are our condensed/reader’s digest summaries of recent player reviews of Bwin. They’re all genuine reviews, but we’ve edited the comments to keep them to the point.

• 02-Feb-2025 by Denice:
  I left a review about this scam six months ago, and here’s my experience. My account was suspended when I had £7,120 in it. They told me they’d process a bank transfer on 26-Aug-2024, but every time they sent it, the money was returned to them. Even after providing my bank statement and an official bank letter, they kept using the wrong transfer format on purpose. They were clearly trying to steal my money, but I wasn’t going to let that happen. I reported them to the Malta Gaming Authority, and after months of complaints, I finally got my £7,120 refunded to my credit card instead of my bank. If they owe you money, report them to the Malta Gaming Authority—don’t let them get away with it. – source: Trustpilot
• 24-Jan-2025 by Ervin:
  One of the biggest scams I’ve ever come across. I opened an account, got an email saying I was fully verified, and started playing. I won £6,300 and withdrew my winnings, but then I received an email saying they needed additional security checks. I provided every document they asked for, waited a week, and then got an email saying my account had been closed and my funds had been seized. When I called customer service to ask why they took my money, the operator had no explanation. I’ve now had to hire a solicitor to deal with this. Stay away from these scammers. – source: Trustpilot
• 16-Jan-2025 by Imlx:
  Avoid this casino. I understand gambling is a risk, but this site is completely unfair. I’ve deposited £850 since November, and I’ve never once won more than what I put in during a single session. Bonuses are practically non-existent. I contacted live chat twice, and they just repeated that everything is “random.” I’ve played at Coral and Ladbrokes and actually come out ahead sometimes, but here, you can’t even win back a tenth of what you deposit. Save your money. – source: Trustpilot
• 13-Jan-2025 by Sue:
  I’ve been invited to play their free bet promotion for every goal scored on at least two occasions. Placed my bet, goals were scored, but I never received my free bets. Useless company that doesn’t keep its promises. Bwin can keep its offers—I won’t be back. – source: Trustpilot
• 12-Jan-2025 by Iulian:
  Absolutely terrible customer service when trying to withdraw my money. Avoid this site. – source: Trustpilot
• 07-Jan-2025 by Eyobel:
  I don’t like writing bad reviews, but I have to share this. On 01-Jan-2025, I deposited £24 via Interac. The money left my bank but never arrived in my casino account. Customer service told me to wait 24 hours, but nothing changed. After 24 hours, they asked for proof of the transaction, which I provided with my bank statement. They said they’d look into it, but after days of waiting, I had to follow up again. They kept asking for the same proof I’d already sent multiple times. After a week, they told me there was no evidence of my deposit, despite me sending them everything. Bwin, just refund my £24 or give me a betting credit, and I’ll remove this review. Otherwise, I hope people see what a scam this is. – source: Trustpilot
• 28-Dec-2024 by Martin:
  They happily took my money, then asked for ID, which I provided—but after that, nothing. I can’t even get through to live chat. Absolute scam. – source: Trustpilot
• 20-Dec-2024 by Lukas:
  Total scam. I registered, submitted my documents six times, but they still wouldn’t approve my account. I had to call them, and suddenly, it was approved. I deposited £42 and won £1,000, and then—guess what? They cancelled my account. I re-registered today, played again, and won £1,200 from £50. Once again, they cancelled my account. Stay away from this site. – source: Trustpilot
• 20-Dec-2024 by Roy:
  Stay well away from these scammers. I bet over £100 and won just 20p. One of the worst betting sites out there. – source: Trustpilot
• 17-Dec-2024 by Chris:
  Total joke. I can’t even log into my account, and customer support won’t help. – source: Trustpilot

About Bwin and LC International Ltd

Bwin was first founded in 1997 and was originally named “betandwin” – a name that lasted right up until 2006 and was likely shortened for accessibility. It is an Austrian betting brand that is currently owned by LC International. On Bwin’s main site, the main focus is sports betting, but there are also casino, live casino, and poker sections available at the top of the home page. This shows that it is a multi-faceted brand and site. The first online gambling site within the Bwin group was released just one year after it was founded, to focus on the growing sports betting market. Overall, the company has over 20 million players around the world, so Bwin is definitely one of the biggest sports betting brands out there, alongside its competitors bet365 and William Hill.

LC International Ltd is one of the biggest sports-betting and gaming groups in the world, both online and in retail. It was founded in 2004 and owns a huge list of popular sports betting and casino brands. Alongside Bwin, some of these names include Coral, Foxy Bingo, and Ladbrokes.

Bwin Marketing and Advertising Campaigns

Bwin is no stranger to video advertising and marketing campaigns. Many of these video adverts can be found on its YouTube channel, which has over 83k subscribers and a grand total of 47.4 million views across the entire channel. Their most popular video on the channel has over six million views on its own, and it is titled “Real Madrid’s Bale, Benzema, Modric & Jese show amazing rugby skills!” The video was uploaded in 2013 and shows Gareth Bale joining up with his teammates for the Bwin Skills Series. The video showcases the famous footballers showing off their talent by performing trick shots with a rugby ball. The video is funny and light hearted and will appeal to many football fans. It does not necessarily promote the site, but with the Bwin logo appearing so frequently in the background, it may convince people to head over to the site and check it out for themselves.

Many of the videos on this channel are not in English, mainly because of the fact that Bwin is a global brand and appeals to many different audiences in a huge range of countries. One of the most popular videos on this channel that is an actual advertisement for the casino site is titled “Plongez dans le monde fascinant des machines à sous!” which is a French advert and roughly translates to “Immerse yourself in the fascinating world of slot machines!” The advert is all in reverse and shows a man being blasted off the toilet and through a wall into a casino where an elderly lady has just won big on Starburst. The man on the toilet can also be seen playing Starburst, and again is a humorous ad that will make you remember it, or even want to play.

Bwin Sponsorships

Like their adverts and YouTube videos, Bwin has not stayed away from the world of sponsorships, with a whole roster of sponsorships and partnerships they have taken part in in the last decade. One of their first sponsorships was in 2007, where they sponsored the world-famous football team Real Madrid, and this sponsorship lasted until 2010. In 2010, Bwin announced a title sponsorship for the three seasons of the Portuguese League Cup. Italy’s second tier, Serie B, was also sponsored by them from July 2010 until 2012. Also, Bwin has partnered with the International Basketball Association and has been the sponsors for the European and World Basketball Championships since 2006. Bwin is also one of the main sponsors of the MotoGP series.

In recent years, Bwin have certainly not slowed down with the sponsorships. In 2017, Bwin signed a three-year deal with the Italian football club Inter Milan to become their first official betting partner. In 2019, Bwin then became Valencia CF’s main sponsor. In 2020, Bwin announced a deal with the Belgian Pro League, to become the official sports betting partner of Belgium’s top football division, this deal covers the Belgian First Division B and Belgian Super Cup. In April 2021, Bwin signed a deal with Liga Portugal and as part of this deal, the Primeira Liga will be called Liga Portugal Bwin, as of July 2021 and onwards. In August 2021, Bwin signed deals with a handful of German Bundesliga football clubs, including Borussia Dortmund and Union Berlin. Bwin will serve as the main sports betting provider for each team. These deals are set to run from 2021 until the end of the 2023-24 season. In September 2021, Bwin signed a deal with UEFA to become an Official Partner of the UEFA Europa League as well as the UEFA Europa Conference League for the 2021-24 seasons.