Foxy Games

Foxy Games Logo

Foxy Games sister sites include Gala Bingo, Party Casino, Ladbrokes, Coral, Party Poker, Gala Spins and more.
Foxy Games ( is operated by LC International Limited of Suite 6, Atlantic Suites, Gibraltar, GX11 1AA.

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Foxy Games Sister Sites

We have little doubt that you’ve heard of Foxy Games before, but we have just as little doubt that you’ve also heard of several of the Foxy Games sister sites before. As part of LC International Limited – which is itself part of Entain Plc – Foxy Games belongs to one of the biggest and most successful casino networks available to players in the UK. The star names on this platform include the likes of Coral, Ladbrokes and Party Casino, but there are plenty more besides. Check out the best Foxy Games sister sites listed below, or visit our dedicated LC International Limited page for more information.

Gala Spins

Gala Spins logo

After a 2023 redesign, Gala Spins now looks a lot more like Gala Bingo, with a change of colour scheme to more closely resemble its famous sibling. There’s now one-click access to Gala Bingo from Gala Spins, and there’s also one-click access to Gala Casino, which is another of the Foxy Games sister sites. Even with these changes, though, it’s still one of the most popular and easy-to-recognise online casinos in the market today. Gala Spins, as its name very much suggests, focuses on slots more than it does anything else, although players can also play Slingo games or partake in live game shows at the site if they so desire. Being a big-name casino, Gala Spins takes regular deliveries of new games, and often gets exclusives. In fact, there are a few games at Gala Spins that were designed specifically for the casino. You can have an iGaming experience here that can’t be replicated elsewhere.

Foxy Games sister sites Gala Spins

Party Casino

Party Casino logo

In keeping with the party spirit at Cheeky Bingo, Party Casino is another fun-filled Foxy Games sister site that keeps things light and focuses on entertainment as much as anything else. The fun factor doesn’t come at the expense of great casino content, though – there’s plenty to like about Party Casino, and we’re not just talking about the “Kings and Queens Royal Prizes” that are up for grabs. Tournaments are staged at Party Casino every hour, day, and week, so there’s always a competitive element available if you’re tired of playing slots and games on your own. To underline the fact that Party Casino is a “full service” casino brand, it’s recently started offering virtual sports betting to go with its existing platform of slots, live casino, cards, and instant win attractions. 

Foxy Games sister sites Party Casino


Coral logo

If you’ve never heard of Coral before, allow us to welcome you back into the world from beneath that rock you’ve been hiding under for the past several decades. Coral is a big-name UK gambling brand with an extensive presence on the British high street, and has been for the best part of a century. It made its name by allowing people to bet on the outcome of sporting events, and that’s still Coral’s bread and butter in the 2020s. Nowadays, though, sports is just a single facet of the Coral proposition. It offers more or less everything you’ll find at Foxy Games, and does it with style. Having such a familiar and trusted brand as a sister site is a feather in the cap of both Foxy Games and LC International, and there’s no sign of Coral losing any steam even as it starts making tentative plans for its 100th birthday. 

Foxy Games Coral

Foxy Bingo

Foxy Bingo logo

Foxy Bingo is the closest match of all the Foxy Games sister sites. In fact, the two sites have so much in common that it wouldn’t totally surprise us to see them merged into one in the future. That’s what happened to Foxy Casino, the former third member of the Foxy brand, so nothing’s off-limits. Foxy Bingo is arguably a touch more famous than Foxy Casino purely because of its long-standing connection with ITV’s “Jeremy Kyle Show,” which is now off the air. Even without that partnership, Foxy Bingo is still more likely to be featured in television commercials than Foxy Casino is. Bingo is, obviously, the main selling point of Foxy Bingo, but it offers an increasingly large selection of alternative casino entertainment while maintaining its position as one of the busiest casino sites in the country. 

Foxy Games sister sites Foxy Bingo


Ladbrokes logo

Very few British gambling companies can claim to have been serving customers for more than a century, but Ladbrokes can. The company was founded just after the 19th century gave way to the 20th, and is still going strong. While Ladbrokes shops can still be found on the high streets of almost every major British town or city, the online marketplace is now the brand’s priority. You’ll see the Ladbrokes name connected to countless sporting events as a sponsor, maintaining a high degree of visibility for this trusted, respected, veteran of the casino scene. It’s a little long in the tooth, but it keeps up with its younger competition by watching trends in the gambling industry and acting accordingly. Ladbrokes might be older than anyone living in the world today, but it offers every feature you’d find at a casino that was launched last year.  That’s why it’s the king of the Foxy Games sister sites. 

Gala Spins Ladbrokes


Bwin logo
Bwin might have an even stronger focus on sports betting than either Ladbrokes or Coral, and that’s really saying something. Land on the homepage of this black-and-yellow casino brand, and you might struggle to find the rest of the casino at first. That’s how much space is given to offering you odds on sports from all over the world, and when we say “all over the world,” we really mean it. If you’ve always wanted to bet on the outcome of alpine skiing contests in Austria, Bwin can fulfil that wish. This is another name that’s well-connected in terms of sponsorships and advertising, which makes it another Foxy Games sister site with a lot of pulling power. It’s not for us to say that Bwin is a better sports betting casino than Coral or Ladbrokes, but we can say that you won’t find anything at either of those sites that you won’t find at Bwin. 

Foxy Games sister sites Bwin

 More Foxy Games Sister Sites

LC International Limited is an enormous casino network company, and it operates a few more brands in addition to the ones we’ve listed above. They’re not quite as big a deal as those highlighted Foxy Games sister sites, but if you want to give them a look, you’ll find more information about them below.

Gala Casino logo

Gala Casino
Sportingbet logo

Party Poker logo

Party Poker
Gamebookers logo


Foxy Games News

: Foxy Games sister sites are bringing a touch of excitement to the start of each month with their Foxy Giveaway, offering digital gift bags filled with guaranteed prizes. This promotion, which is available exclusively to UK players, kicked off on the 1st of January 2024 and ran for the entire day, ending at 23:59 UK time. Participants in this promotion have the chance to win up to 5 free spins to play on some of the best slots available, including Big Bass Bonanza and Leprechaun’s Luck: Cash Collect. Additionally, players are automatically entered into a Free Spins Share Pot, which is a pool of 100,000 free spins. The share pot is divided among all qualifying players, with each participant receiving an equal share. The free spins from the share pot can be used on the Pig Banker Three Little Piggies game.

Foxy Giveaway

To claim their prize, eligible players must select and click on a gift bag. The prizes are valid for 24 hours from the time of credit, and the free spins carry no wagering requirements. It’s important to note that players can only qualify for one prize during the promotional period. The promotion is open to players over 18 years old who have a verified account on the website and are located in the UK. Even though January’s installation is now over, the Foxy Giveaway is a monthly event, giving players a regular opportunity to win free spins and other prizes. It’s a great way for players to start each month with a chance to win something extra.

: The Foxy Games sister sites have recently launched an in-house blog, and this week, they’ve spotlighted six of the most popular slot games ever. These games have stood the test of time, maintaining their appeal among players even after the novelty has faded. Starting the list at number six is Sweet Bonanza by Pragmatic Play. This Candyland-themed slot isn’t just for those with a sweet tooth; its betting range and Ante Bet feature make it suitable for all types of players. It offers numerous bonus rounds and a top potential win of 21,175 times the stake. At number five is Gonzo’s Quest Megaways by Red Tiger. This game exemplifies the growing popularity of Megaways slots, offering up to 117,649 ways to win, along with free spins, wilds, bonus rounds, and the Avalanche Multiplier feature in the base game. Fourth on the list is Big Bass Bonanza. This fishing-themed slot offers straightforward action in the base game and the chance for significant wins in the bonus round.

Third place goes to Gonzo’s Quest by NetEnt. Inspired by the 16th-century Spanish conquistador Gonzalo Pizarro, this game features stunning graphics, multiple special features, and massive potential wins. The runner-up is Bonanza by Big Time Gaming, the game that started the Megaways craze. Topping the list is Starburst by NetEnt, a nearly decade-old slot that continues to be immensely popular. The simple design belies a fast-paced, exciting game that rewards players frequently, thanks to its low volatility and Pays Both Ways mechanism. These games, available at Foxy Bingo, demonstrate enduring appeal through exciting gameplay, great bonuses, and potential wins, attracting both new and repeat players.

: Entain, the global sports betting and gaming group known for operating Foxy Games sister sites, has recently announced a significant initiative to support over 200 aspiring sports champions and provide essential funding to 100 grassroots football clubs. This announcement, made on 11th December 2023, was part of Entain’s Social Impact Report, which underscores the company’s commitment to investing £100 million in community projects over five years. The report highlights Entain’s partnership with SportsAid, through which they have supported more than 200 potential Olympic, Paralympic, Commonwealth, and World Champions. Additionally, the company’s Pitching In programme has granted funding to 100 non-league football clubs, demonstrating a substantial investment in grassroots sports. Entain’s sustainability strategy, informed by an extensive double materiality assessment, focuses on four key pillars: leading on player protection, providing a secure and trusted platform, creating an environment for everyone to excel, and positively impacting communities. Virginia McDowell, Non-Executive Director and Chair of Entain’s Sustainability and Compliance Committee expressed pride in the long-term collaborations Entain has built with charities and academic institutions globally, aiming to transform local communities positively.

Entain SportsAid Partnership

The Social Impact Report also sheds light on Entain’s efforts in promoting safer betting and gaming. Furthermore, over 24,920 student-athletes and staff across 112 US colleges received training on the risks of gambling-related harm in 2022. Entain’s commitment to diversity in technology is evident in its support for Girls Who Code, providing free coding and tech education to 10,680 girls and non-binary individuals across 410 clubs since 2021. The company also offered 13 scholarships in 2022 to female students in Germany and Australia for tech and computer sciences studies.

: The Telegraph has provided its readers with a comprehensive guide to the best no-wagering casino bonuses available in December 2023, highlighting Foxy Games sister sites among the top choices. This guide is particularly beneficial for a wide range of online bettors seeking advantageous deals without the usual wagering requirements. Foxy Games, known for its user-friendly platform and a diverse range of gaming options, offers an attractive no-wagering bonus. When players spend £10, they receive 50 free spins on the popular Starburst slot. This offer stands out for its straightforwardness and the absence of wagering requirements, allowing players to enjoy their winnings without additional stakes. The guide also mentions other notable casinos and betting platforms. For instance, Sky Vegas offers 50 free spins with no deposit and no wagering requirements, plus an additional 200 spins upon a £10 wager. Betfair Casino provides new customers with 50 free spins upon registration and an extra 150 spins after a £10 wager on Jackpot King games.

Similarly, Sky Casino and Heart Bingo offer enticing no-wagering bonuses, with Sky Casino giving 100 free spins for a £10 stake and Heart Bingo offering £30 on bingo plus 100 free spins for the same deposit. William Hill and bet365 also feature in the list, with William Hill offering 100 free spins on Grannies vs Zombies for a £10 stake, and bet365 providing 50 free spins for a similar deposit. These no-wagering bonuses, as highlighted by The Telegraph, offer players a more straightforward and potentially rewarding online casino experience, with Foxy Games and its sister sites leading the way in this increasingly popular bonus category.

: Foxy Games sister sites are inviting players to delve into the thrilling world of their new game show, Jumanji: The Bonus Level Live, with a sensational promotion offering a staggering £120,000 prize pool. This adventurous promotion, running daily from 14:00 to 02:00 between November 23rd and December 12th, 2023, promises to immerse players in an exhilarating jungle experience, although hopefully not as exhilarating as the action in the film. Participants in this promotion have the chance to win a share of £6,000 in Mystery Bonus cash every day. To qualify, players need to place a minimum bet of £1 on Jumanji: The Bonus Level Live during the promotional hours. The game features twelve Mystery Bonus rounds each day, each with a £500 prize pool. If a player’s betting position matches the randomly selected Mystery Bonus position, they win a cash share.

Foxy Games Jumanji The Bonus Level

The terms and conditions of this promotion are clear and straightforward. Players must be over 18, located in the UK, and have a verified account on the website to participate. The promotion is part of a Playtech Network promotion offered across various operators, meaning winners could be from any participating operator. The Mystery Bonus round conditions are equally intriguing; the bonus rounds are activated randomly twelve times each day during the promotional period. Players are notified by a pop-up message when a Mystery Bonus round is activated – so keep your eyes peeled if you choose to participate. The winning betting position for each round is determined by a Random Number Generator (RNG) program, and players who have placed a straight-up bet on this winning position receive an equal share of the cash prize pool for that round.

: Foxy Games and its affiliated sites have sparked excitement this November with the announcement of a thrilling prize draw, boasting a substantial prize pool of £250,000, with the top prize in each draw being a handsome £5,000. This enticing promotion is open to players engaging in a collection of specially selected IGT slots, where a modest wager of £10 on popular games such as Cleopatra, Crabbin’ Crazy, Da Vinci Diamonds, Gold Digger Megaways, and others earns participants a single entry into the draw. However, the stakes are doubled when players opt for the vibrant reels of Cash Eruption Vegas, where the same stake secures two entries, doubling the chances of a windfall. There are three draws scheduled across the month, each promising to transform the fortunes of numerous participants. The initial draw on the 6th of November considers wagers placed between the 2nd and 5th, followed by a second draw on the 9th for bets laid from the 6th to the 8th, culminating in a final draw on the 13th, which includes all wagers from the 9th to the 12th.

Eligible players over 18 and residing in the UK, can accrue up to a maximum of 500 tickets. Importantly, each participant can clinch only one prize per draw, irrespective of the number of tickets they have amassed. The promotion is part of a network-wide initiative across various operators, ensuring that the cash prizes are equitably distributed amongst winners. As anticipation mounts, Foxy Games continues to adhere to stringent legal and regulatory frameworks, ensuring that this promotion remains a transparent and fair contest for all involved.

: In a delightful twist of words, Foxy Games has taken the concept of ‘live streaming’ quite literally! The recent mention of Foxy Games by Which Bingo details an amusing PR stunt where the brand presented a literal stream of water as their ‘live stream’. Oh, the wordplay! Which Bingo’s article delves into this playful approach taken by Foxy. As an ode to jest and a bit of a nod to their cheeky branding antics, they broadcasted a continuous flow of water, turning the internet jargon ‘live stream’ into a tangible visual pun. It’s an inventive way to merge humour with digital lexicon, and only Foxy could think of such a whimsical spin. This isn’t the first time Foxy has showcased its quirky sense of humour. Their marketing strategies often tend to veer off the beaten path, offering a refreshing break from the norm. The literal ‘live stream’ is just another feather in their cap of comedic genius.

Foxy Games Live Stream of a Live Stream

While some might see it as a mere silly PR stunt, it showcases the brand’s dedication to creating memorable moments for its audience. In a world dominated by digital interactions, Foxy Games’ move highlights the importance of humour and creativity in forging meaningful connections. Foxy’s recent stunt is a testament to his effort to break the mould and offer something distinctive. In an industry that can sometimes take itself too seriously, it’s refreshing to see a brand embrace the lighter side of things, creating waves (or should we say streams?) in the process!

Can Foxy Games Be Trusted?

trust score


Foxy Games is a 3-star trusted casino.

1. Licenses and Fines Foxy Games is covered by the UKGC licence held by its operator, but the operator was the subject of regulatory action in 2022. See full details in the review below.
2. Accepts UK players? The UK is the site’s target audience.
3. Trustpilot Score Just over 200 reviews, but a horrible average score of 1.5 out of 5.0.
4. Operator Name & Location The sites on this platform belong to LC International Limited of Gibraltar.
5. Bonus Terms Wagering requirements on bonuses at Foxy Games are generally x40 – slightly higher than UK averages.
6. Customer Support Facebook, Instagram, live chat or email. No telephone support.
7. Withdrawal Speed & Options Withdrawals can be made using major e-wallets, major debit cards, or by bank transfer. E-wallet users should get same-day withdrawals.
8. Number of Sister Sites There are eleven Foxy Games sister sites.
9. Games portfolio More than 1500 slots, Slingo games, game shows, scratch cards and more.
10. On GamStop? Foxy Games is on GamStop.
Overall SCORE > ★★★★★ – 3/5 Stars

Foxy Games Review 2024

Foxy Games is a casino site with a famous name, a popular mascot, and a high degree of familiarity among the British public. Those aren’t the only things you need in order to operate a successful online casino, but it’s a good start. As an LC International Ltd casino brand, Foxy Games is part of a stable that includes some of the biggest and most trusted names in the business, including Coral and Ladbrokes. Is Foxy Games of the same standard? Is it ready to step out of the enormous shadow cast by its sister site Foxy Bingo? The only way to find out is to review the casino, so let’s do that.

Foxy Games sister sites homepage

Foxy Games Welcome Bonuses

If you’re new to Foxy Games, you can spend £10 to “join the pack,” which is how the casino refers to the process of giving away its welcome promotion. That £10 deposit gets players a £20 bonus credit plus thirty free spins to use on one of the casino’s most popular slots. It was Lock o’ the Irish at the time we wrote this review, but that might easily have changed by the time you land on the Foxy Games homepage. The £20 bonus credit can only be spent on slots, but isn’t tied to a single game in the same way the free spins are. There’s no wagering requirement on any lucky winnings that might come from the free spins, but all proceeds from the bonus pot (and the bonus itself) must be wagered x40 before turning into real, withdrawable cash. To add insult to injury, the bonus credit used to be £40 before it was halved in 2024.

Ongoing Offers

Between 2022 and 2023, LC International Limited redesigned Foxy Games and a lot of the Foxy Games sister sites, and in the process, it watered down the promotions available at most of them. That change is in line with recommendations from the UK Gambling Commission, which would rather that UK-registered casinos don’t offer VIP reward schemes to players. As such, there aren’t as many additional perks at Foxy Games as there used to be. If you want to pick up something for nothing, though, you can play “paper, scissors, stone” against Foxy once per day. If you win, you’ll be awarded an allocation of free spins with no wagering requirements attached to them. Other than this, the only other promotions you’re likely to encounter at the casino are its periodic tournaments.

Top Games at Foxy Games

You’ll find the top games at Foxy Games handily positioned directly beneath the promotional banners on the homepage – and you’ll see a very familiar face in the number one position. 

The top game at Foxy Games at the moment is Eyecon’s Fluffy Favourites. This super-cute, cuddly toy-themed classic is closer to twenty years old than ten, but it’s still a firm favourite with players thanks to its fairground-themed bonus features and double-value pink elephant wild symbols. The RTP of 95% is a pinch low by modern standards, but that doesn’t stop millions of players from enjoying the slot. 

Other games enjoying top billing include the Fluffy Favourites sequel Fluffy Too, which sees the cuddly toys go from the big top to the beach. The fishing-themed Big Bass Bonanza, with its innovative “catch a money fish” bonus, is also one of the top games, and so is its sequel Bigger Bass Bonanza. The almost-identical Fishin Frenzy: The Big Catch is listed alongside it, so the fishing theme looks like it’s a hit with Foxy Games customers. 

If you’re looking for games you won’t find anywhere else, Foxy Games has a range of exclusives listed underneath its most popular titles. Away from slots, the site also offers Slingo, scratchcards, table games, and live “game show” themed entertainment. 

Deposit and Withdrawal Methods

The range of payment options at Foxy Games is reasonable. Major cards are supported, and so is PayPal, PaySafe, Skrill, and Apple Pay. Fast Bank Transfers might also be permitted. Withdrawals can be made to PaySafe, Visa or Mastercard, to PayPal, to a Skrill e-wallet, or by bank transfer. Skrill, PaySafe, and PayPal withdrawals should be with you in under 24 hours. Cards might take up to 5 business days, and bank transfers could take up to 4.

How do I get in touch with Foxy Games? 

The FAQ section of Foxy Games is extensive, which is just as well because the contact section is hard to find. You have to hit the “contact us” button at the bottom of the homepage and then navigate your way past the FAQ by clicking “Other,” then “I haven’t found what I’m looking for” before the site offers contact options. Even then there’s no phone support, with email, live chat, and Facebook Messenger the only options. 

Licensing Status

As an LC International Limited iGaming site, Foxy Games is listed on UK Gambling Commission licence #54743. It’s the same licence that covers all of the Foxy Games sister sites, but the operator’s copybook is badly blotted by the eye-watering £14m it agreed to pay to the regulator in August 2022. The settlement was a record at the time, and was paid in lieu of a formal fine by LC International Limited after the company accepted the findings of a UKGC investigation. The regulator found serious flaws with the company’s handling of anti-money laundering requirements, as well as in its interactions with customers who could be at risk of harm from gambling.

Foxy Games – The Verdict

It’s hard to look past the bad reviews for Foxy Games. Every casino gets them occasionally, and no casino will ever have a perfect Trustpilot score, but a score as bad as the one Foxy Games has is a concern. Having such hard-to-find customer service doesn’t help with that, and taking five days to process card withdrawals isn’t great either. Foxy Games is easy to use, and well-supplied with both rare and popular games. Some of the promotions look fantastic. We’d suggest it’s safe to play at Foxy Games, but keep the bad reviews in mind. 

Foxy Games mobile screenshot

What are players saying about Foxy Games?

Here are our condensed/reader’s digest summaries of recent player reviews of Foxy Games. All the reviews are real, but comments have been edited to keep them brief.

  • 16-May-2024 by Danny:
    There should be tournaments on Foxy Games, but for the past two days, there hasn’t been anything. Today, I had about 12-13 spins and got nothing. Whoever reads this, please don’t sign up to this site. – source: Trustpilot
  • 10-May-2024 by Hayley:
    Had my biggest and best wins on this casino, so I can’t complain. – source: Trustpilot
  • 09-May-2024 by Anton:
    There’s something seriously dodgy with Foxy Games. Every game pays out much less than any other casino I’ve played on. It’s so obviously fixed Stay away. – source: Trustpilot
  • 28-Apr-2024 by Lucy:
    No complaints from me! I used Foxy Games for the first time and won big. They paid out quickly and my account was verified without any issues. It’s all about luck, and I got lucky. – source: Trustpilot
  • 20-Apr-2024 by Steven:
    Absolute scam with the pig banking game. It makes you think you’ll get a bonus, but you end up depositing more and never get it. A trap to keep you wasting money. Avoid this site like the plague! – source: Trustpilot
  • 19-Apr-2024 by Matt:
    Not impressed with the payouts. I played Football Cash Collector and out of £25, I only had one win. Never depositing on Foxy Games again. They’re all thieves. – source: Trustpilot
  • 10-Apr-2024 by Margaret:
    Who allows this? They should be in jail for theft. This is internet fraud at its best. Shut it down and punish everyone involved. – source: Trustpilot
  • 31-Mar-2024 by Eddie:
    Played Bison Rising Megaways Jackpot King for 37 minutes and didn’t get a bonus. It’s as rigged as the new daily free games they have. Disgraceful! – source: Trustpilot
  • 25-Mar-2024 by BP:
    They rob your money and time. The daily spins are scripted. If you start doing well on the alley roller, they freeze your screen. Their promotions are awful. Don’t download this unless you want to hate your life. – source: Trustpilot
  • 25-Mar-2024 by James:
    Don’t waste your money on this site. I deposited around £350 and the best win I got was £11 in 35 minutes. If I could give minus 5 stars, I would. This site is a disgrace. I don’t understand how they have a license. I’ve closed my account. – source: Trustpilot

Foxy Games – A Deeper Dive

Foxy Games was spawned from the ashes of Foxy Casino, which opened in 2015. The two brands briefly existed side by side, but Foxy Casino was eventually killed off in favour of elevating Foxy Games to become a true sister site to Foxy Bingo. Foxy Bingo remains the more famous of the two brands, but it’s had a head start on Foxy Games and the younger site might eventually catch up. 

The key difference between Foxy Bingo and Foxy Games used to be the variety of games on offer, with Foxy Bingo (unsurprisingly) focusing on bingo, and Foxy Games offering every other type of casino attraction apart from that. That’s no longer the case, and Foxy Bingo now offers more or less everything than Foxy Games does. That might be good news in terms of them becoming equals, or it could be bad news if LC International Limited decides Foxy Games is no longer required. Time will tell on that front.

Perhaps there’s a bad omen here. There used to be an active blog page at under the name “Foxy Space,” which brought casino and gaming news to players. Despite posting new content almost every day as recently as 2020, that section is now gone. Foxy Casino now feels more “streamlined” in terms of there being nothing there other than the games, but it also feels less unique. The blog gave the site a voice, and now it doesn’t have one.  

Butting Heads With the ASA

In 2020, the Advertising Standards Agency received a complaint about a Foxy Games advert that appeared on a Google search. The advert was entitled “Earn Money Online – Foxy Games – Play Online.” It was a dreadful way to phrase an advert for a casino site, and it surprised nobody when the ASA upheld the complaint. The advert showed up whenever anyone searched for the term “make money online,” and thus could be interpreted as implying that playing at Foxy Games could become an income stream. That’s what all players hope for when they play at a casino, but it almost goes without saying that it should never be relied upon. The ASA cited it as a breach of their “CAP Code,” and warned Foxy Games that neither this advert nor any like it should be permitted to appear again. 

Step Into The Foxy Games World

Foxy Games Foxy Mascot

One big advantage that Foxy Games has over dozens of its rivals is that it has a familiar, easy-to-recognise mascot character thanks to the success of its bigger sibling Foxy Bingo. For several years, “Foxy” appeared on television every time “The Jeremy Kyle Show” went to a commercial break on ITV. Viewers got used to seeing the well-dressed fox and hearing the distinctly northern accent of the character. Most people would be able to tell you what “Foxy” advertises if they were shown a picture of him. When the time came to launch Foxy Games, “Foxy” was put into action to get the message out. 

The first Foxy Games television advert aired in late 2019, and saw “Foxy” rooting through old, leatherbound books on a shelf inside his luxury home. One of the books turns out to be a trigger to open a secret door, and when the door rolls back, “Foxy” finds the entrance to what appears to be a television studio. It isn’t a TV studio, though – it’s the new Foxy Games website in physical form. From there, he goes straight into a Slingo-based welcome offer and asks, “Have you played our new Foxy Games yet?” before crossing his arms and letting the question hang in the air. The advert is called “Step Into The World of Foxy Games,” although that phrase doesn’t appear anywhere in the commercial. It’s still available on the official Foxy Games YouTube channel, as are some other video promotions for the casino site.

Further Foxy Games Advertisements

On the YouTube channel we mentioned above, there are a handful of video advertisements for Foxy Games posted between late 2019 and late 2020. They stopped abruply after that, which is about the time the casino became an LC International Property and underwent a revamp. As you might expect, all of the adverts include the mascot “Foxy,” and the most popular video entitled “Have You Played the New Foxy Games Yet?” has over 750k views. These adverts are simple but still show the players what Foxy Games is about and introduces it as a new casino site. The adverts are short but sweet and encourage people to visit the site themselves and find out what Foxy Games is all about, but it does not do much in terms of actual advertising. No specific games or attractions are highlighted in any of the commercials save for “Foxy’s Full House Wilds,” and that title is no longer treated as a big deal at the casino. 

Heather Graham Under The Mask?

Foxy Games Heather Graham

We all know that the person under the “Foxy” mask for Foxy Games and Foxy Bingo is a man, and a man from the north of England at that. The brand had some fun with that idea in 2017 when they decided to “reveal” that American movie star Heather Graham was the “real Foxy,” and she’d been putting on a fake British accent this whole time. The campaign happened while the Foxy brand still belonged to GVC, and wouldn’t have been cheap to put together. Heather stayed with the casino for two or three commercials before the partnership ended, and “Foxy” went back to being the same character we remember from the past. 

Oddly, none of these commercials are available on the Foxy Games YouTube channel, which looks a lot like it’s been abandoned. As the Foxy property has changed hands more than once, it’s possible that the company that created the adverts on YouTube isn’t connected to the company that used Heather Graham in commercials, even though the brand name is the same. 

Foxy Games on Social Media

There is a verified Facebook page for Foxy Games, which has almost 3k page likes. There’s also an unverified Instagram with a low number of followers (@realfoxygamesofficial), which posts identical content to the Facebook account. 

The Facebook page posts a wide range of content, from games promotion to safe gambling awareness, and different types of interactive posts for their Facebook fans to comment on. This range of content is very useful for reaching a large audience and appealing to a lot of players while staying relevant by posting new games and making sure their players gamble safely. There is no Twitter account for this casino, and the Instagram account does not have a large following, so this could be a chance for Foxy Games to broaden their horizons and widen their audience by branching out onto other social media platforms. However, the Facebook page does do a good job of posting relevant content and keeping their players engaged online.