Ladbrokes

Ladbrokes sister sites include Ladbrokes Bingo, Ladbrokes Poker, Ladbrokes Casino, Coral, Gala Spins, Party Casino, Bwin and many more.
Ladbrokes (ladbrokes.com) is operated by LC International Limited of Suite 6, Atlantic Suites, Gibraltar, GX11 1AA.

Ladbrokes Sister Sites

The Ladbrokes sister sites shouldn’t need any introduction. You’ll find them on the LC International Limited platform. The “LC” in that name stands for “Ladbrokes Coral,” which confirms the identity of one of the big-name Ladbrokes sister sites for you straight off the bat. LC International Limited is, in turn, owned by Entain Plc, which is one of the largest sports betting and iGaming brands in the entire world. Most of the Ladbrokes sister sites are household names of international renown. Get the full scoop on them by checking out our LC International Limited page, or read our abbreviated guide to them below.

Ladbrokes Bingo

Ladbrokes might have started as a sports betting shop way back at the dawn of the 20th century, but if its founders could see it now, they’d be shocked. The physical Ladbrokes shops still exist, and they still specialise in sports betting just as much as they did all that time ago, but the brand has expanded almost beyond all recognition since then. Ladbrokes has adapted superbly well to the age of the internet. You can now bet on sports online as well as offline – and you can do a whole lot more on top of that. The main Ladbrokes website still handles sporting wagers, but the in-house Ladbrokes sister sites cater to players with different tastes. Ladbrokes Casino is full of slots and live dealer games, and Ladbrokes Bingo is where players get their eyes down and wait for their lucky numbers to be called. It’s a fine bingo site with a few exclusive rooms and a very active community of players. Ladbrokes Bingo gives you everything you’d get at your regular bingo site but delivers it with the backing of the world-famous Ladbrokes brand.

Ladbrokes Casino

Ladbrokes Casino is, in a lot of ways, exactly like Ladbrokes Bingo. It’s a Ladbrokes sister site that exists as part of the main Ladbrokes site and can be accessed without having to leave that site or remember another username or password. It doesn’t encroach on the territory of Ladbrokes or Ladbrokes Bingo, though. Ladbrokes Casino is all about precisely what it sounds like it’s all about – everything that’s hot in the world of casinos. This site is where online slots lovers should come if they enjoy the Ladbrokes brand and they’d like to be under its umbrella while they’re spinning the reels. If you’re a true slots aficionado, though, it might interest you to know that there are more than a few slots and other games here that you won’t find anywhere else. With live dealer tables and game shows among its portfolio, Ladbrokes Casino is a full-service casino that should, in most cases, cater to every wish and whim a player might have.

Ladbrokes Poker

Very few people associate the famous old Ladbrokes brand with poker, but that’s going to change soon if Ladbrokes has its way. The company is serious about breaking into the massively lucrative poker market, and that’s why this poker-focused Ladbrokes sister site exists. However, calling it a sister “site” might be a misnomer. There isn’t much there in the way of an actual website. If you want to play poker with Ladbrokes, you’re going to have to download the official app. The app is highly rated by players and contains exclusive promotions and tables that can’t be accessed anywhere on the Ladbrokes network of casino sites. It also does more than that. If you want to learn to play poker, Ladbrokes has all the information that you need to get started. If you’d like a shot at winning cash or promotional prizes without spending a penny, the daily free game at 8pm offers you a route to doing precisely that. It’s worth keeping an eye on Ladbrokes Poker if you’re a poker player – it’s an up-and-comer.

Coral

Coral isn’t quite as old as Ladbrokes, but it’s older than almost every other sports betting company in the country. It’s strange that Coral has ended up as a Ladbrokes sister site because for a very long time, they were rivals, duking it out for supremacy in cities and towns the length and breadth of the United Kingdom. The first Coral store was opened by Joe Coral himself way back in 1926, and the development of the brand has been one constant success story ever since then. The arrival of the internet posed a problem for a lot of old-world betting brands – but not Coral. Coral saw the arrival of the internet as an opportunity to diversify and expand. That’s why we now have Coral Bingo and Coral Casino to go with the original Coral sports betting brand, along with other Coral offshoots. Coral and Ladbrokes still compete on odds, so you’ll see different prices for the same event if you shop between the two, but these days the rivalry is a friendly one.

Gala Spins

Gala Spins has secured itself a place as one of the biggest online slots casinos on the UK scene, and it’s done that through a combination of relentless promotion and excellent performance. If you were to list your top five online slots of all time, you’d almost certainly find all of them waiting for you at Gala Spins. If you extended that out to a top ten, the same would probably remain true. Each of the Ladbrokes sister sites serves a different purpose, but none of them does a better job with online slots than Gala Spins does. You don’t have to be an online casino genius to work out where Gala Spins came from. It owes its success to the prior success of Gala Bingo, which was once one of the biggest names in real-life bingo halls, before selling up and becoming an online-only brand in 2015. By that time, Gala Spins was already well-established. It isn’t quite a Ladbrokes or a Coral, but it’s up there in terms of popularity.

Bwin

You might ask whether a company that already owns Ladbrokes and Coral truly needs any additional sports betting brands. It’s a valid question, and many people might answer it with a firm “no.” LC International Limited doesn’t share that opinion, which is why the Austrian sports betting brand Bwin is a Ladbrokes sister site. It’s a fairly recent addition to the casino network company, but it’s already been through quite a transformation since arriving as an LC International brand. Bwin was always “just” a sports betting website when it was under its previous management, but LC International saw it as something bigger. They’ve taken Bwin and added Bwin Casino and Bwin Bingo to it, expanding the brand’s portfolio and making it into a more modern, well-rounded casino site. It has a long way to go before it’s as popular as Ladbrokes, but that journey has already begun.

Gamebookers

If Ladbrokes is at the top of the LC International Limited ladder in terms of fame and priority, that means something has to be at the bottom of that ladder. The “something” in this case is Gamebookers, and that’s a shame for this sports betting website. If it was on any other casino network, it would probably be outstanding when compared to the rest of the range. It’s just Gamebookers bad luck that it’s a Ladbrokes sister site, and so it’s destined to be compared not only to Ladbrokes but also to Coral and, to a lesser extent, Bwin. Gamebookers does most things that Ladbrokes does in terms of sports betting, but the site’s big problem is that it doesn’t do anything that Ladbrokes doesn’t do. There isn’t, for example, a Gamebookers Casino or Gamebookers Poker. It’s like Ladbrokes with all the extra features removed, and there’s no compelling reason to use Gamebookers when you could just as easily use Ladbrokes. Still, it’s here if you want it.

Sporting Bet

You might be about to get a sense of deja vu because a lot of what we just said about Gamebookers we might be about to repeat about Sporting Bet. Perhaps that’s not fair to this Ladbrokes sister site, though. Sporting Bet might be in the same boat as Gamebookers in that it’s a sports betting only site with no frills and no additional sections, but in terms of the history of the brand, it actually has far more in common with Bwin than Gamebookers. Sporting Bet, like Bwin, was launched in Europe long before it became available in the UK. Sporting Bet, like Bwin, was acquired by LC International because of its success abroad. The big difference is that LC International saw fit to significantly expand Bwin and has yet to take the same approach with Sporting Bet. The site has been left largely unchanged ever since LC International became involved with it. Just because it hasn’t changed yet, though, doesn’t mean that it won’t do so eventually.

Foxy Bingo

We’ve spent most of our time on this list of selected Ladbrokes sister sites talking about other sports betting brands that operate under the LC International Limited umbrella, but we wanted to give you a break from the norm and show you how much diversity there is on this casino network company. Not only does it operate many of the country’s biggest sports betting brands, but it also operates some of the UK’s biggest bingo sites. Bingo sites don’t come much bigger than Foxy Bingo, and it’s all theirs. Foxy Bingo came to prominence through its memorable television commercials and the charismatic anthropomorphic fox character that appears in them. It’s remained prominent because it offers bingo players a huge variety of bingo rooms with entertaining rooms and neat features. Ladbrokes Bingo might have been an existential threat to Foxy Bingo under normal circumstances, but such is Foxy’s unique nature that they’re able to exist side by side.

Ladbrokes News

1st September 2024: Liverpool Football Club, fresh from their victory on the pitch after their match with Manchester United, has secured a partnership agreement with Ladbrokes, marking a new chapter as the sportsbook was named the official betting partner in the UK and Ireland. This collaboration is set to unfold over multiple years and is expected to provide new opportunities for engagement for Ladbrokes members and Liverpool FC followers. Starting from the new football season, the iconic Ladbrokes branding will be prominently displayed on the LED pitch-side screens at Anfield, and also at St Helen’s Stadium, which proudly hosts the LFC Women’s first team. The partnership extends beyond mere branding, with a focus on community and fan engagement. Leveraging Entain’s Pitching In initiative, which is dedicated to grassroots sports investments, the collaboration aims to boost local football programmes that advocate for and support physical and mental health, particularly in underprivileged areas.

This initiative aligns with Liverpool’s and Ladbrokes’ shared commitment to community welfare and the uplifting power of football. Ladbrokes, renowned for its extensive history and recognition on the high street, is thrilled to join the LFC partner family. The partnership is anticipated to bring a plethora of exclusive content and promotional activities specifically tailored to reward their loyal customers. According to Sameer Deen, Chief Commercial Officer at Entain, this partnership resonates deeply with their core values and offers a unique opportunity to engage with football fans who are already familiar with the Ladbrokes brand. On the Liverpool side, Ben Latty, Chief Commercial Officer, expressed delight at welcoming such a revered firm into their fold, emphasising the mutual benefits, particularly in terms of community initiatives aimed at improving wellbeing through football.

5th August 2024: The betting community is mourning the loss of John Thomson, a revered former odds compiler for Ladbrokes, who passed away recently at the age of 83. With a storied career spanning over four decades at Ladbrokes, until his retirement in 2005, Thomson was a pivotal figure in shaping the landscape of odds compiling. His expertise and approach left a lasting impact on many within the industry, making him a legendary figure in racing circles. Described by Mike Dillon, former director of public relations at Ladbrokes and a close colleague since 1979, Thomson was lauded for his deep understanding of racing and his profound influence on peers and protégés alike. Dillon recalls Thomson’s unique ability to back his convictions with bets, a testament to his skills and confidence in his judgment, which were highly regarded within Ladbrokes sister sites and beyond.

He was celebrated not only for his professional achievements but also for his qualities as a person, providing a role model for both personal and professional conduct in the competitive field of odds compiling. Thomson’s opinions were often integral to Ladbrokes’ strategies, particularly noted during broadcasts when John McCririck would mention that “the Magic Sign had taken a view.” This was frequently based on Thomson’s own insights, which the company trusted implicitly, often shaping their betting stances on major races. Affectionately remembered as the top odds compiler of his time and an icon in the industry, his legacy includes a generation of odds compilers whom he mentored, who continue to hold him in high regard. His approach to life and work has left an indelible mark on many who came under his tutelage.

7th July 2024: Ladbrokes is preparing to vacate its location on Winchcombe Street in Cheltenham, following the recent sale of the retail site for £1.7 million. The departure marks a significant change for loyal customers who have frequented the betting shop for years. The sale of the property, which includes a parade of 11 shops, has been met with a positive response from local council planners, who support the potential redevelopment of the site into a hotel. The property was sold with four of the retail units unlet and the entire second floor vacant, highlighting the potential for major transformation. Ladbrokes is set to relocate just 200 metres away to 10-12 Pittville Street, where it has received approval from Cheltenham Borough Council to change the use of the retail unit from Class E to a betting office. This move follows Travelbag’s departure from the Pittville Street site in February.

The new Ladbrokes branch will open under the company’s Digi Hub concept, with any necessary building modifications to be addressed in a separate application. The associated business licence will transfer to the new property, ensuring continuity of service. Despite this relocation, there are concerns about the proliferation of betting shops in Cheltenham’s town centre. The council’s decision to approve Ladbrokes’ move was influenced by a recent appeal overturning the refusal of an adult gaming centre at 218 High Street. This decision highlights the challenges local authorities face in managing the concentration of betting and gaming establishments. The landlord of Winchcombe House has suggested that if Ladbrokes vacates, another betting company may take its place, potentially leading to an increase in gambling venues.

9th June 2024: Sports Mole has recently revealed that the Ladbrokes sister sites have upped the ante with their welcome packages, especially for anyone joining the platform for its casino games. New customers can take advantage of two attractive offers tailored to their preferences. For sports bettors, Ladbrokes is offering £20 in free bets when you deposit and bet £5 on any sport at odds of 1/2 or greater. This promotion is available to new UK customers, and the free bets are credited instantly upon qualifying, split into four £5 bets. These bets must be used within seven days and cannot be used on virtuals, totes, or pools. On the casino side, Ladbrokes presents a generous £50 bonus when you deposit and stake £10 on qualifying casino games. This offer requires acceptance within 14 days, and the bonus will appear in your Casino Bonus Balance Wallet.

However, there are important terms to note, including a 40x wagering requirement on the £50 bonus, meaning you must wager a total of £2,000 before any withdrawal can be made.The wagering requirements must be met within 30 days, and deposits made via certain payment methods such as PayPal, Skrill, and Neteller are ineligible for the bonus. To activate these offers, new users need to create an account, deposit the required amount, and place the qualifying bets. For the sports offer, the deposit must be £5, and for the casino offer, it must be £10. Once these steps are completed, the bonuses are applied to the user’s account. Ladbrokes provides a variety of payment methods, including VISA, MasterCard, Google Pay, and Apple Pay, though users should be cautious to choose eligible methods to qualify for the welcome bonuses.

13th May 2024: As Oddschecker pointed out ahead of the Eurovision action on Saturday, Ladbrokes weren’t very optimistic about Olly Alexander snagging the Eurovision win with the UK, as suggested by some of the odds provided on the major contest. The UK faced a significant challenge in the Eurovision 2024 final, with a 16% chance of finishing last, according to odds of 5/1 offered by Ladbrokes, Coral, and Betway. This sentiment reflects a continued struggle for the UK in the competition, especially following Mae Muller’s second-to-last finish last year with only 24 points. Despite oddschecker’s data hinting at a mid-table finish, the prospect of Olly Alexander finishing last wasn’t far-fetched. The grim possibility of the UK scoring zero points was priced at 20/1 by Ladbrokes, implying a 4.8% chance, while Betway was slightly more pessimistic with odds of 16/1.

This year’s entrant, Olly Alexander, of Years & Years and It’s a Sin fame, hoped to break the UK’s 27-year losing streak. Initially, his song “Dizzy” had some promise with odds as short as 11/2 in February, but post-launch, the odds drifted to a general 25/1, indicating a lack of confidence in his chances. As the final approached, his odds of winning plummeted to 250/1 on BoyleSports. The stark contrast in these numbers underscored the challenging nature of Alexander’s mission of winning over Eurovision or at the very least avoiding the embarrassment of a zero-point finish. The UK has historically struggled to make a significant impact in Eurovision, with memorable wins few and far between. The pressure was undoubtedly high on Alexander, who not only had to overcome strong competition from other countries but also battle the UK’s lacklustre track record in recent years.

16th April 2024: Following a bustling weekend filled with the Grand National and various Premier League matches, a Ladbrokes betting shop in Greenock faced an unexpected disturbance. Patrick Reid, a 34-year-old known offender, under the heavy influence of substances which left him 11 times over the legal driving limit, threatened staff at the betting shop. His aggressive behaviour not only disrupted the premises but also left the employees with a fair amount of trauma following the encounter. Reid, who has a history of criminal activities, entered the shop intoxicated and began his tirade, causing considerable distress among the workers. This incident was promptly reported to the authorities, leading to his arrest. Following the incident, it was revealed that Reid had committed the offence on bail and had a significant record of similar offences.

The police highlighted the severity of the incident, stressing the impact of such behaviour on the victims. The staff at Ladbrokes were left deeply affected, with the event adding unnecessary stress and fear to their work environment. This case sheds light on the broader issues of substance abuse and its consequences, not only on the individuals involved but also on the community, particularly those working in service industries who face the public. Reid’s actions and their repercussions highlight the ongoing challenges that law enforcement and communities face in dealing with substance-related offences and their broader social impact. This event at the Ladbrokes betting shop serves as a stark reminder of the need for effective measures to prevent such incidents and support the victims.

5th January 2024: Craig Mahood of The Sun recently provided an insightful preview and betting tips for the Premier League clash between Chelsea and Crystal Palace. In his analysis, Mahood highlights the historical dominance of Chelsea in this fixture, noting their impressive record of winning the last 12 matches against Crystal Palace across all competitions. Chelsea’s recent form at home is also emphasised, with the team unbeaten in their last five games at Stamford Bridge, including a dramatic 4-4 draw with Manchester City and a penalties win over Newcastle. For Crystal Palace, their away form presents a mixed picture. They have only one win in their last five away games, which was against struggling Burnley. However, their last away game saw a commendable come-from-behind draw at Manchester City, showcasing their potential to cause upsets.

In terms of betting, Mahood points out the odds offered by Ladbrokes for this match. Chelsea is favoured with odds of 4/7, a draw is at 29/10, and a Crystal Palace win is placed at 5/1. He also provides specific betting tips, suggesting that both teams to score and over 2.5 goals at 7/5 is a good bet, considering Crystal Palace’s potential to trouble Chelsea’s defence. Another tip is for the second half to have over 2.5 goals at 29/10, based on recent trends in both teams’ games. Ladbrokes is offering various free bet promotions for this match, including a bet of £5 on Chelsea vs Crystal Palace to get £20 in free bets. These offers provide an added incentive for bettors to engage with this Premier League clash.

21st December 2023: Jette Nygaard-Andersen has resigned as the chief executive of Entain, the parent company of well-known betting brands Coral and Ladbrokes. This move comes shortly after Entain agreed to a substantial settlement exceeding £600 million, following an investigation into alleged bribery in its Turkish operations. Nygaard-Andersen, a prominent figure as one of the few female leaders of a FTSE 100 company, decided to leave her position effective immediately. Her tenure, lasting three years, was marked by challenges, including criticism from activist investors over the company’s declining share price, which fell by over a third. Nygaard-Andersen’s leadership began in January 2021, just after Entain had turned down an £8.1 billion takeover bid from MGM, its partner in the United States. Since then, MGM has shifted focus, launching BetMGM in the UK.

The departure of Nygaard-Andersen follows the resolution of the HMRC investigation into Entain’s legacy business, sold in 2017 by a previous management team. She expressed that the conclusion of this investigation represented a turning point, both for her and for Entain, leaving the group in a more stable and sustainable position. Entain’s agreement with HM Revenue and Customs includes a financial penalty of £585 million and additional payments, totalling £615 million, to be paid over four years. In the interim, Stella David, a non-executive director at Entain, will take over the chief executive role. Barry Gibson, Entain’s chair, praised Nygaard-Andersen’s leadership, especially during the challenging period of the HMRC investigation, acknowledging her role in steering the company through these difficulties. Under her guidance, Entain shifted its focus towards regulated markets, overhauled governance, transformed operations, and enhanced its customer offerings. The search for a permanent replacement is underway, marking a new chapter for Entain.

14th December 2023: As the latest season of ITV’s ‘I’m A Celebrity Get Me Out Of Here’ progresses, the betting world, particularly Ladbrokes, is abuzz with predictions and odds on who will emerge as the winner. Danielle Harold, known for her role in ‘EastEnders’, is currently tipped as the likely next campmate to be voted off, with Ladbrokes placing her odds at 4/7. Following closely is Marvin Humes from JLS, with odds of 11/4. Despite facing the risk of elimination against Nick Pickard, Josie Gibson’s odds stand at 6/1. Surprisingly, public support seems to be rallying behind Nigel Farage, with his odds to win the show climbing to 6/1. Sam Thompson, however, remains the frontrunner with odds of 1/2, closely followed by former boxer Tony Bellew at 4/1. Nicola McGeady from Ladbrokes commented on the shifting dynamics, noting the growing support for Farage and the attractive odds for punters given Sam Thompson’s short price.

The show’s fans have been keenly observing patterns from previous series, noting that typically only one female contestant makes it to the final. This observation has led to speculation that Danielle Harold might be the next to leave, especially considering the historical voting trends. Viewers have taken to social media platforms to express their opinions, with some predicting the final line-up and others expressing disappointment over certain contestants’ behaviour. As the final approaches on December 10, the competition intensifies, with Ladbrokes sister sites odds offering an intriguing glimpse into the potential outcomes. This season of ‘I’m A Celebrity Get Me Out Of Here’ continues to captivate audiences, not just for the entertainment but also for the betting opportunities it presents.

6th December 2023: Sky News, along with several other prominent news outlets, has reported a significant development involving Entain, the parent company of Ladbrokes sister sites. Entain has agreed to pay a substantial sum of £585 million following a bribery investigation conducted by HM Revenue & Customs (HMRC) into its former Turkish business. This investigation scrutinised the activities of suppliers and former employees of the Entain group, focusing on the alleged failure of the company to implement adequate bribery prevention measures.
The resolution of this investigation involves Entain making a £20 million donation to charity and covering HMRC’s costs with an additional £10 million payment. This agreement, which received preliminary judicial approval, is set to be finalised on 5 December, with the payment to be made in four instalments.

Entain has expressed its commitment to operating only in regulated markets and is recognised as a responsible operator with high levels of corporate governance. This commitment is underscored by the company’s extensive cooperation with HMRC and the Crown Prosecution Service (CPS) throughout the investigation. It’s important to note that Entain sold its Turkish business in 2017, prior to acquiring Coral and Ladbrokes. The company had been in negotiations regarding the fine and had already set aside the sum in August. This development, while significant, does not necessarily tarnish Entain’s reputation. The company’s proactive approach to resolving the issue, its commitment to corporate governance, and its focus on operating in regulated markets are indicative of its dedication to responsible business practices. The resolution of this investigation marks a crucial step for Entain in maintaining its position as a leading player in the industry, demonstrating its adherence to legal and ethical standards.

24th November 2023: On the 15th of November, the gambling sector highlighted Stacey Carnell of Ladbrokes as this year’s ‘Betting Shop Manager of the Year’ award, an achievement that reflects her substantial 14-year tenure in the industry. Her career began at Coral, where she joined as a cashier, and through commitment and exemplary service, she rose to become a manager at a Ladbrokes branch following the landmark Coral merger in 2016. The accolade was bestowed upon Carnell at the distinguished Lord’s Cricket Ground, with former cricketer Ryan Sidebottom presenting the award. An independent panel praised Carnell for her exceptional customer service, leadership, and positive attitude, which have distinguished her as a standout manager for the north and northeast region based in Barnsley.

In response to her win, Carnell expressed gratitude for the supportive environment at Ladbrokes that values and takes care of its staff. Joanne Moran, the Retail Operations Director for Ladbrokes, lauded Carnell for her dedication and the significant role she plays in fostering community through her shop, as well as the care she extends to her customers. Moran underscored that Carnell’s accomplishments will be celebrated and spotlighted even more moving forward. This recognition is another feather in Ladbrokes’ cap for the year, which also saw the company forge a partnership with Powerleague, offering complimentary access to football pitches and initiating a nationwide football tournament. Furthermore, Ladbrokes expanded its engagement with fans through ‘Ladbrokes Live’, in association with The O2, AEG Presents, and NME, providing a digital platform that rewards fans with free live entertainment across the UK.

13th November 2023: The financial landscape for Entain, owner of the well-known betting firm Ladbrokes, is less pleasant to look at than it was a month ago, as detailed by This is Money. In a stark revelation, the company has faced a substantial £45 million drop in revenue, a situation that has undoubtedly caused ripples through the market and among its investors. This downturn has been attributed in part to what has been termed ‘punter-friendly football results’, indicating that the outcomes of certain matches have been more beneficial to bettors than the bookmaker, leading to this notable financial dent. This is a testament to the unpredictable nature of the betting industry, where the tides of fortune can change with the results of a single game. Discussions with investors have shed light on the stark realities of the situation, revealing a 6% decline in online gaming revenue—a key metric that signifies the health and profitability of the company’s digital ventures. This slip has not gone unnoticed by the market, with Entain’s share prices experiencing a corresponding drop, further emphasising the impact of the current circumstances on the company’s financial health.

The double whammy of the decline in online gaming and the downturn in football results has painted a challenging picture for Entain. Investors and market watchers alike are now keenly observing how the company will navigate through these turbulent waters. Ladbrokes sister sites’ parent company, therefore, finds itself at a juncture where strategic decision-making and perhaps a stroke of luck in future events could be crucial to steadying the ship. The outcome of these efforts will be closely scrutinised in the coming months, as stakeholders await to see if Entain can rebound from this unsettling period.

2nd November 2023: Exciting news for all you sports betting enthusiasts out there! A fantastic offer from Ladbrokes is set to elevate your football betting game to a whole new level. If you’re looking to get in on the action and make the most of your bets on UK football matches, you won’t want to miss this. Ladbrokes is rolling out the red carpet for new customers, and it’s a deal that’s got everyone talking. This offer isn’t your run-of-the-mill bonus; it’s a game-changer that can turn your football predictions into big wins. So, what’s the deal, you ask? Here’s the lowdown: Ladbrokes is offering 4 x £5 free betting tokens to new customers who deposit and wager a minimum of £5. It’s a deal that can put you on the path to winning big while enjoying the thrill of the beautiful game.

The betting tokens give you the freedom to explore a wide range of UK football matches. Whether you’re a fan of the Premier League, the Championship, or any other division, these tokens open up a world of possibilities. You can wager on your favourite teams, follow the action closely, and experience the excitement of football betting in its truest form. But that’s not all. The beauty of these tokens lies in their versatility. You can use them to place single bets or go for accumulators, allowing you to tailor your strategy to your preferences. Whether you’re a seasoned punter or just dipping your toes into the world of sports betting, Ladbrokes’ free betting tokens offer a risk-free way to make your predictions count.

Can Ladbrokes Be Trusted?

★★★★★

Ladbrokes is a 3-star trusted casino.

1. Licenses and Fines	The company that owns Ladbrokes holds a UK Gambling Commission licence, but had to pay a settlement to the UKGC in late 2022. More information is in the below review.
2. Accepts UK players?	This is arguably the UK’s biggest sports betting brand.
3. Trustpilot Score	The UK version of the Ladbrokes site has attracted +380 reviews, but an average rating of just 1.3 out of 5.0.
4. Operator Name & Location	LC International Limited is based in Gibraltar.
5. Bonus Terms	Sports betting bonuses at Ladbrokes tend not to have playthrough requirements.
6. Customer Support	Email, live chat or social media. No phone support, which is a bad miss for a brand of this size.
7. Withdrawal Speed & Options	Debit card or bank transfer only, albeit with same-day withdrawals on Visa cards.
8. Number of Sister Sites	LC International Limited operates eleven Ladbrokes sister sites.
9. Games portfolio	Check out Ladbrokes Casino if you want to find games – this is a pure sports betting site.
10. On GamStop?	Ladbrokes recognises and supports GamStop.
Overall SCORE >	★★★★★ – 3/5 Stars

Ladbrokes Review 2024

The Ladbrokes website has been online since the year 2000, but you’d have to go back a lot further in time to find the origins of the company. By the time Ladbrokes went online, the company was knocking on 100 years old. It was 1902 when the first Ladbrokes store opened, although the company had technically existed since 1886 as a commission agency for horses from Warwickshire’s Ladbroke Hall. The massive Ladbrokes company that exists today has very little in common with the operation that began in 1902. It’s an enormous, sprawling gambling company with a finger in every pie and a presence all over the UK.

The Ladbrokes of today is a complex beast. It has a bingo minisite, a poker minisite, a casino minisite, and far more to go with all of that. We have separate review pages for all of those minisites, so on this page, we’re focusing on the sports betting aspects of the Ladbrokes website. Let’s see how this 120+-year-old company stands up today.

Ladbrokes Welcome Offers

There’s a reasonable number of promotions at Ladbrokes, but only one of them is specifically aimed at players who are new to the site. In keeping with the general sporting theme at Ladbrokes, it invites new customers to “make their debut” by betting £5 and receiving £20 in free bets as a “thank you.” The fine print of the deal makes it clear that a new customer has to open an account and then deposit and spend £5 on sports bets within seven days to become eligible for the promotion. The free bets are paid out as a further four £5 bets. They can’t be withdrawn as cash but also aren’t subject to any wagering restrictions.

Ongoing Promotions

To our immense surprise, there isn’t a major ongoing promotion at Ladbrokes. On top of that, there isn’t a loyalty program. We thought it would be a given that a betting site as big and experienced as Ladbrokes would offer rewards to players who do all of their sports betting there, but it doesn’t. Instead, there’s a seemingly endless series of smaller promotions that could be withdrawn or replaced at any time. The biggest one is the “Instant Spin” wheel, in which every customer is free to take one spin each day and claim a prize. Generally speaking, the prize will either be free spins to use in Ladbrokes Casino or a small number of free bets.

On the football side of things, Ladbrokes will automatically pay you £100 on top of your winnings if you can predict three correct scorelines from selected fixtures. The “odds booster” can be used to boost the odds of any of your game selections in your favour, and “create your own bet” allows you to place a wager of your choice (subject to approval from Ladbrokes) rather than accepting anything that the website offers you. Further race-based, event-based, and seasonal promotions are available on horse and greyhound racing.

What are the Pros and Cons of Ladbrokes?

Pros: At the risk of sounding glib, the biggest “pro” of Ladbrokes is the fact that it’s Ladbrokes. It’s the world’s oldest sports betting company, and with that age comes experience, wisdom, and security. You can bet with Ladbrokes safe in the knowledge that your money won’t go missing, and the people handling your bet know what they’re going. In addition to that, the Ladbrokes website is a portal to all of the other Ladbrokes brands and minisites like Ladbrokes Poker and Ladbrokes Bingo. With Ladbrokes, you can place wagers on almost anything.

Cons: Now for the cons, and we start with the lack of meaningful promotions. We wouldn’t necessarily expect a smaller website to offer loyalty perks, but this is Ladbrokes. It likes to be seen as the biggest sports betting site in the UK. If it wants that title, it should offer greater rewards to the people who pay its bills. Customer support is clearly an issue, too, based on customer feedback. There are enough Ladbrokes shops in the UK for the company to be able to offer telephone support to customers. This seems like a logical move for the company to make in order to deal with its bad review problem.

Featured Slots and Casino Games

Online slots aren’t what Ladbrokes is about. That’s what Ladbrokes Casino and Ladbrokes Games are for. Both of those aspects of Ladbrokes have been reviewed by us in their own right, and you’re welcome to go and check them out. Ladbrokes itself is all about sports betting, and we can only assess it based on the sports betting opportunities that it provides us with.

Fortunately, Ladbrokes hasn’t been found wanting when it comes to the depth of its sports betting portfolio. It’s surely one of the largest and most comprehensive on the planet. We don’t wish to waste your time or ours by listing everything that’s here, so go ahead and assume that every major sport you can think of is covered. We can guarantee that it is. Instead, we’ll list a few sports that probably won’t have crossed your mind, like bobsleigh, figure skating, GAA, luge, Nordic combined, speed skating, water polo, and wrestling. There’s a separate category for TV and specials, where you’ll find odds for everything from the winner of the latest series of “Dancing on Ice” to the identity of the next “Doctor Who.”

In the unlikely event that you can’t find the sport or event that you want to place a bet on, you can request that Ladbrokes creates a bespoke bet for you. They won’t guarantee to accept every bet that’s asked of them, but they’ll always give any such request their full consideration.

Deposits and Withdrawal Methods

The fastest way to get money in or out of Ladbrokes is to go and visit a Ladbrokes shop in the real world. The staff there will allow you to credit your Ladbrokes online account with cash, and they’ll allow you to withdraw funds from it instantly, too. We appreciate that isn’t an option for everybody, though, and so does Ladbrokes. That’s why there are a few more payment options on the table.

All Mastercard, Maestro, and Visa debit cards are approved, and withdrawals on them will be processed in between one and three days. Visa cards with “Visa Fast Funds” approval won’t have to wait that long – money should arrive on them within four hours of the request. PayPal withdrawals appear to have been discontinued, which leaves us puzzled, as they were the most efficient way of getting money out of the site at one point. Your only other option is a bank transfer, which can be as quick as two banking days but sometimes takes as many as four.

Customer Support and License

Ladbrokes has enough staff to provide telephone-based support, so we have no idea why they don’t do it. Instead, they take a text-only approach. You can contact them through secure private chat on the Ladbrokes website, via private message to the company’s social media accounts, or through e-mail. Live web chat is the fastest route, but feedback suggests it isn’t very good.

The licence that covers Ladbrokes from a regulatory point of view is held by LC International Limited with the UK Gambling Commission. Its parent company Entain Plc paid a record settlement of £14m to the UKGC in late 2022 after accepting multiple charges that it had breached the terms of its licence, including conditions of the licence that stipulate how to handle customer interactions, how to behave in a socially responsible manner, and how to prevent money laundering. Even so, this same licence still covers all of the Ladbrokes sister sites.

Ladbrokes – The Verdict

Ladbrokes is an incredible brand. To survive more than a century in an industry as competitive as gambling isn’t easy, and yet Ladbrokes is still kicking after more than 120 years. It’s in rude health thanks to its expansions into poker, bingo, and general casino games, and its sportsbook is as comprehensive as ever. For sports bettors, you won’t find many better options. It could still use a few more promotions for loyal players, though – and a customer services upgrade to go with them.

What are players saying about Ladbrokes?

Here are our condensed/reader’s digest summaries of recent player reviews of Ladbrokes. The reviews are genuine, but we’ve edited some of the comments to keep them to the point.

• 21-May-2024 by Arturas:
  Total scam. This site is the worst for money laundering. Avoid Gala Casino, Gala Bingo, and Gala Spins as they’re all linked to Ladbrokes. – source: Trustpilot
• 28-Apr-2024 by Elvis:
  They are just scammers who take people’s money. – source: Trustpilot
• 15-Apr-2024 by Rick:
  Tried betting on the Grand National online as I was away from my local shop. Registered on the Ladbrokes site, placed my bets, and won, but couldn’t withdraw my winnings. Customer service was a nightmare and asked for all sorts of ID proof. They took my money easily but won’t return it. Unbelievable. – source: Trustpilot
• 13-Apr-2024 by Andrew:
  The website is a mess. It crashes constantly, and logging in is a nightmare. They need to hire competent staff to fix these issues. – source: Trustpilot
• 31-Mar-2024 by John:
  The website is useless. It crashes and prevents you from placing bets or cashing in. Don’t bother betting online with them. – source: Trustpilot
• 30-Mar-2024 by Jon:
  I’d give zero stars if I could. This site is designed to take your money by any means. Customer service lies constantly. They’re just thieves. Worst bookies in the UK by far. – source: Trustpilot
• 14-Feb-2024 by Venetia:
  Ladbrokes is fine when you’re depositing, but they don’t want to give your money back. I’ve been waiting two months for a £25 refund. Their customer service is useless. Don’t use them. – source: Trustpilot
• 10-Feb-2024 by Barry:
  The casino slots are a scam. The advertised RTP is a lie. After hours of play and money spent, I got zero bonuses. This needs investigating. – source: Trustpilot
• 10-Feb-2024 by Luke:
  Terrible online service. I played slots and lost £20 in 30 minutes with minimal wins. The system urges you to keep playing, making you think you’ll win big, but it’s just a money grab. Avoid. – source: Trustpilot
• 27-Jan-2024 by Dylan:
  Won some money, but then they stopped me from betting on the sports I was winning on. Constant technical issues and disappearing funds. Stay away. – source: Trustpilot

Ladbrokes Sponsorships

Ladbrokes is a sportsbook that has a long history filled with excellence. Its history has moulded the site into one of the most experienced sports betting platforms on the internet. It was founded in 1886 and became one of the most widely recognized bookmakers in the UK. By the 1970s, Ladbrokes was the single most dominant sports betting company in the country. It didn’t bat an eyelid when the age of the internet arrived and took its first steps into this new digital frontier in the year 2000. Since arriving online it’s extended its portfolio to include every form of gambling you can imagine. In this modern age, the thing that often makes or breaks a company is its advertising strategy, Ladbrokes knows this, and maybe that’s why it has been very active in making sure that the website reaches a wider audience through its commercial campaigns.

One of the main things the casino does to promote itself is utilise its blog section, which hosts all the latest news about sports-related events that might be happening soon. Alongside this, the website uses its blog to promote various promos that are either happening or due to happen on the Ladbrokes website. Perhaps more importantly, though, Ladbrokes also had all sorts of sponsorship deals with different TV channels, like its 5-year sponsorship deal with BBC Sport. Now the website has another sponsor and owner, the Entain Group. They are among the world’s largest sports betting and gaming groups, and they have even sponsored the Ladbrokes Challenge Cup.

There are links to different social media platforms on the Ladbrokes website as well, they are from Facebook, Twitter and YouTube. The site seems to be very active on these modern media platforms which suggest that the website knows that they are a part of the future of gaming.

Ladbrokes TV Adverts

Unlike many other YouTube channels of sportsbooks that are filled with demonstration videos, the Ladbrokes channel only has a few videos which are commercials advertisements that the casino used to run on TV. The following are some of those adverts:

2018 – Free Bets Advert

Starring Kelly Brook and Lee Brace, this Ladbrokes commercial crashes into a backyard party to present players with its amazing welcome bonus offer for players that are looking to get into the fun of sports betting. Players who newly register at the website will get an excellent £50 free bet once they register a Ladbrokes account. This offer can be availed using a certain promo code, but the website might introduce a newer bonus offer soon which will come with even better rewards for sports betting lovers with even better terms and odds.

2020 – The Racers

To the bettors of the UK and Ireland, whatever you like to play, Ladbrokes has a bet for you. Its website is filled with all the major or local sports events that players might be interested in. Whether it’s football or horse racing like in the advert, Ladbrokes will have a bet just for you. Starring regional, mostly-unknown actors, this commercial re-enacts the sort of places you will find bettors, which is everywhere because Ladbrokes is where the whole nation comes to play and enjoy their favourite games.

2020 – Neighbour to Neighbour

The famous Colm Meaney hosts this advert from the website which is for the annual Horse Racing event held between Ireland and the UK, the event is full of thrill and emotion from both sides, and its spirit carries over to this TV commercial as well. The famous festival is the Cheltenham Festival which is held every year in March. Its prize is only second to the Grand National Championship and it is a four-day event held in the Racecourse in Cheltenham.

2020 – The Football Bettors

This particular commercial embodies the emotional relationship fans have with football and especially football bettors who wait anxiously for the result that will make or break it for them. Be it a company CEO or a shift worker, everyone is involved equally in the emotional roller coaster a football match can become. And if you want to place a bet on any kind of sports event, be it football or any other sport, Ladbrokes has you covered because it has a bet for everyone.