Lottoland

Lottoland (lottoland.co.uk) is operated by EU Lotto Limited, Office Suite A, Ocean Village Promenade, Gibraltar, GX11 1AA.

Lottoland Sister Sites

We have a little bit of bad news if you’re looking for Lottoland sister sites; there aren’t any. EU Lotto Limited doesn’t operate any other lottery sites, casinos, or gambling products. It’s a one-brand company. However, very similar services to the ones provided by Lottoland can be found at a variety of other online casinos, slots websites, and lottery sites. They’re not made by the same casino network company, but they feature broadly similar entertainment. Check out our suggestions for alternative Lottoland sister sites below.

LottoGo

Lottogo.com is so similar to Lottoland that it’s a Lottoland sister site in all but name. There isn’t a thing you can do at Lottoland that you can’t do at Lottogo or vice versa. If you’ve had your fill of Lottoland for whatever reason, Lottogo makes perfect sense as your first alternative port of call. Lotteries of many different kinds from many different places are offered at the site, including a “lotto of the week,” which is generally reserved for a lottery or lottery-like jackpot game that you may never have come across before. There’s also a fairly generous selection of online slots at Lottogo, plus the opportunity to get involved in large betting syndicates to boost your chances of winning and sharing a prize pool with other players. Lottogo is an all-in-one casino site that offers everything from multi-million-pound jackpot games to tiny bingo rooms.

Lottomart

Lottomart has the all-important word “Lotto” in its name, but it’s more akin to a general casino website than it is a specialist lottery website. It’s not as good a match as a Lottoland casino site as Lottogo is, but it still offers free lottery bets on a variety of lotteries around the world, including Eurojackpot, the Great British lottery, Irish Lotto, US Powerball and more. Free bets on the lottery are usually presented as promotional perks in return for players spending their money on online slots and other casino games. Lottomart is a very bonus and promotions-orientated site, with its entire homepage given over to a plethora of incentives aimed at persuading players to sign up and give them a try. With over 500 games in its library, it’s got a strong and varied portfolio, and it’s nice that there’s lottery access here, even if it does come across as more of an afterthought than a feature.

Irish Lottery

The Irish Lottery is the Irish equivalent of the UK National Lottery, and there really isn’t much more to say about it than that. It takes a curious approach to accepting customers because it allows players based outside Ireland to play. That must water down the chances of any Irish people actually winning the Irish Lottery, but spreading the net this wide means the company behind the Irish Lottery makes more money than it would do if it focused its interests closer to home. The Irish Lottery has become increasingly popular with players in the UK recently because of the perception that the UK National Lottery has become a lot harder to win than it used to be. If you’re tired of looking for your lucky numbers every weekend and seeing nothing come up, maybe a change of scenery to the Emerald Isle might freshen things up for you.

National Lottery

We can’t make a list of alternative Lottoland sister sites without talking about the UK’s original National Lottery. It launched in 1994, and since then, it’s become part of the country’s national fabric. It wouldn’t be an exaggeration to say that the National Lottery is a British cultural institution. It’s certainly helped out a lot of charitable causes both in Britain and further afield, with more than 600,000 registered charities and community projects known to have been assisted through lottery funds. The format of the National Lottery has changed a little in recent years – not for the better, according to some players – but the Saturday lottery draw is still a major televised event. Aside from football betting, the National Lottery is the most common way that most people in the UK gamble.

Health Lottery

The Health Lottery has always struck us as an odd name for a lottery game because it’s always had negative connotations. It was a term that the press came up with a decade or two ago to describe the phenomenon of people who live in different postcode areas having access to different qualities of healthcare, thus affecting their health and even their prospective lifespan. Nevertheless, The Health Lottery (the game, not the aforementioned unpleasantness) has become a mainstay in of the British gambling scene, thus making it ripe for inclusion in our list of alternative Lottoland sister sites. The Health Lottery claims to have the best lottery odds in Britain – a statement through which it means to differ itself from the National Lottery. The statement is technically true, but the odds are still about as good (or bad) as they are of being hit by a car on your way home from work. Still, someone has to win somewhere, and it’s just as likely to be you at this site as it is anyone else.

Lottoland News

30th August 2024: The Lottoland sister sites were named in an article published by the Welsh online news site, Deeside.com, which explored the luckiest lotto players in Wales. This article highlights how Lottoland is dramatically reshaping the lottery landscape in the UK by allowing players to bet on international lotteries such as the US MegaMillions and EuroJackpot without needing to purchase an official ticket. This innovation has propelled Lottoland to a prominent position in the UK’s gaming market after the platform secured full licensing from the UK Gambling Commission and established itself among the top platforms for competitive casino bonuses. In a broader context, the article recounts some of the most memorable lottery wins in Wales, illustrating the life-changing impact these jackpots have had on winners.

Among them is the Davies family from Monmouth, who secured a £61 million EuroMillions jackpot in 2016 as a five-person syndicate, with each member taking home around £12 million. The story behind this win is particularly heartwarming, as Sonia Davies was in the US receiving treatment for a cancerous tumour when her partner prompted the family to buy a ticket following successful surgery, ultimately leading to their win. The article also remembers Les Scadding, a lorry driver from Caerleon, who became the UK’s largest lottery winner at the time with a £45.5 million EuroMillions win in 2009. His remarkable story includes clearing his overdraft and later becoming the chairman of Newport County Football Club. Another notable win is that of a syndicate of catering workers at Neath Port Talbot Hospital, who won £25.5 million in 2017, changing their lives overnight as they divided the winnings.

3rd August 2024: The London Economic recently used Lottoland as an exemplary company, declaring that any kind of company can be eco-friendly and sustainable. The online betting company has emerged as a leader in the iGaming industry by integrating sustainability into its business model, demonstrating a commitment to environmental and social responsibility. Lottoland’s sustainability mission is highlighted by its achievement of the Green Ambassador Award in 2022, which recognises businesses that implement effective energy-saving and environmental strategies. This certification improves their visibility as a sustainable brand, brings financial benefits and opens new business avenues. With their actions extending beyond simple certifications, Lottoland has been proactive in contributing to environmental conservation by planting over two million trees globally, including significant reforestation efforts in Malta in collaboration with local NGOs.

But the lottery betting site hasn’t stopped there; its commitment to reducing its carbon footprint is evident in its latest environmental impact report. Over the past four years, the company has successfully reduced their carbon emissions from 140.19 tonnes of CO2e in 2019 to 108.5 tonnes in 2023. This decrease is part of a broader MO to achieve net-zero carbon emissions by 2040. The company has implemented several practical measures to reach this goal, including reducing business travel, promoting virtual meetings, installing water-saving devices, and upgrading to energy-efficient technologies such as LED lighting and smart electricity meters. These efforts are supported by a broader educational and engagement strategy that includes training employees on sustainable practices and engaging customers and stakeholders in their ambitious environmental initiatives.

3rd July 2024: Lottoland’s recent research, shared by Kent Live, uncovers some whimsical truths about horse race betting habits among the UK public, particularly highlighting that many are swayed by the charm of a horse’s name when placing bets. The betting brand, in line with launching its new sportsbook, has introduced a novel horse name generator tool that promises a blend of humour and uniqueness for naming thoroughbreds. This tool is set to add a lighter touch for those dreaming of one day owning a racehorse, though it stops short of helping would-be owners with the more practical aspects of horse ownership. The study conducted by Lottoland, involving 2,000 adults who wager on horse races, found that 55% of bettors rely more on impulse than strategy when backing a horse.

A significant 46% admitted they are likely to bet on horses bearing names that tickle their fancy, and 28% are drawn to names suggesting luck or wealth. However, only 11% of respondents believe they have a good track record in picking winners, relying instead on factors such as the jockey’s odds, the horse’s past performances, and recent form. Despite this light-hearted approach to betting, the research reveals a lack of serious commitment to research before races, with 53% of bettors not looking into backgrounds of horses, jockeys, or trainers prior to events. This lackadaisical approach is underscored by a finding that 69% view their betting as just a bit of fun, without genuine concern for outcomes. Interestingly, 16% of respondents claim they turn into semi-experts during major races, although this self-assessment might not always correlate with more successful betting outcomes.

7th June 2024: Gambling Insider has recently published a profile of Nigel Birrell, the Lottoland CEO, who has had 10 years at the helm and seen the lottery betting platform through some pivotal expansions and changes. Birrell, who took the reins as Lottoland’s Group CEO in May 2014, has leveraged his extensive background in gaming, marketing, and advertising to steer the company towards significant milestones. Under his leadership, the platform achieved a landmark moment in July 2019 by surpassing the 10 million customer mark, a substantial increase from the one million customers celebrated in May 2015. Birrell’s journey with the company began with him serving as the only Non-Executive Director on the Board before he was appointed CEO. His unique vision has been instrumental in the launch of innovative products that have expanded Lottoland’s offerings and customer base. One notable launch was the Win-Win Charity Lotto in May 2020, where 20p of every pound bet is donated to selected UK charities. This initiative expanded in April 2021 to include new charity partners, demonstrating Birrell’s commitment to social responsibility.

Additionally, Birrell played a crucial role in Lottoland securing an Irish licence in May 2016, facilitating the launch of Lottoland Ireland. His leadership also saw the signing of a significant deal with Relax Gaming in February 2022, providing customers access to a broad portfolio of games and enhancing the platform’s appeal. Beyond his work at Lottoland, Birrell has held several prominent positions, including Non-Executive Chairman for Duke Royalty and the Southern Rock Insurance Company. His prior experience includes consulting for Bwin Party Digital Entertainment and serving as the company’s Group Director for nearly eight years. He also has an extensive background in corporate finance, having worked with Donaldson, Lufkin & Jenrette, and Dresdner Kleinwort, and began his career as a solicitor.

10th May 2024: Lottoland has recently been name-checked in an article by the website UK NIP, which covers how some online casinos are at the vanguard of innovation by using advanced tech to deliver more immersive and personalised experiences to their members. As the digital landscape evolves, Lottoland remains a standout platform, employing cutting-edge technologies to elevate user engagement and offer a richer, more interactive gambling environment which brings a level of depth to online gaming that closely mimics real-life casino atmospheres. Lottoland’s efforts to enhance social interactions among its members and foster a community where players can connect and share experiences more dynamically resulted in its platform being used as a prime example of how the landscape of gaming is shifting, and the future of online casinos has already arrived.

As social connections dwindle and diminish in our increasingly digital era, this focus on social connectivity is crucial for casinos when it comes to retaining the interest and loyalty of users. The use of sophisticated CRM tools by the Lottoland sister sites to segment customer communications based on behaviours and preferences ensures that each player feels uniquely valued and engaged, which is pivotal in today’s competitive market. This tailored approach has not only improved customer satisfaction rates but also significantly boosted the casino and lottery-betting platform’s revenue, demonstrating the effective integration of technology with customer service. The platform’s ability to deliver personalised content and offers at optimal times across various markets exemplifies a strategic mastery of digital marketing, which is essential for success in the global online gambling industry.

15th April 2024: Lottoland has recently published an article aimed at demystifying the costs associated with participating in various global lotteries, highlighting the significant discrepancies in ticket prices. The article explores how the potential winnings and geographical location of each lottery contribute to these variations. For instance, the cost of entering big jackpot games like the US Powerball or the Mega Millions is relatively higher, reflecting their substantial prize offerings that often reach into the hundreds of millions. In contrast, European lotteries like the UK’s National Lottery or EuroMillions offer slightly more affordable tickets but still boast considerable jackpots. The article points out that these differences aren’t just random; they’re closely tied to the expected returns, with higher-priced tickets generally linked to larger jackpots, which in turn attract more players. This creates a cycle where the potential rewards justify the higher entry costs.

The piece addresses how each country’s unique lottery dynamics, including the legal and cultural aspects of gambling, influence ticket pricing. For example, lotteries hosted in regions with stringent gambling regulations or higher operational costs might charge more for participating. Lottoland’s review serves to guide potential players in understanding these pricing structures, ensuring that they can make informed decisions about where and how to invest their money in lottery games, depending on the size of the prize pool and their own budgetary constraints. By providing this breakdown, Lottoland enhances transparency for its users, offering them a clearer picture of the global lottery landscape and helping them navigate the complexities of choosing the right lottery to participate in based on cost-effectiveness and potential financial return.

5th January 2024: A recent survey conducted by Lottoland sister sites, as reported by Breaking News, reveals a fascinating trend among Irish people regarding their Christmas presents. The study found that over half of the population in Ireland is likely to re-gift or re-sell their unwanted Christmas presents during the festive season. This practice of re-gifting highlights a pragmatic approach to unwanted gifts, with many choosing to pass them on to someone else or convert them into cash. Interestingly, the survey also uncovered gender differences in dealing with unwanted gifts. Irish women are more inclined to re-gift presents to others, while men tend to sell them online or in sales to earn extra money. Millennials, in particular, show a higher tendency to keep gifts out of respect for the giver, a sentiment also shared by residents of Connacht and Ulster.

In terms of regional differences, Dubliners are most likely to return presents to the store where they were purchased. In contrast, people in Munster are more inclined to return them directly to the giver. Additionally, 12% of respondents prefer to return the gifts to the store of purchase, 30% choose to donate them to charity shops, and 29% opt for re-gifting as a cost-saving measure. This trend of re-gifting and re-selling unwanted Christmas presents offers a glimpse into the changing attitudes towards gift-giving and receiving. It suggests a shift towards practicality and financial prudence, especially in the post-Christmas period. The survey’s findings provide food for thought for those considering their spending habits for Christmas 2024, indicating a potential move towards more thoughtful and practical gift-giving to reduce the likelihood of presents being passed on or sold.

Can Lottoland Be Trusted?

★★★★★

Lottoland is a 3-star trusted casino.

1. Licenses and Fines	Lottoland holds a UK Gambling Commission licence, but was fined in 2021. Further details are included in the review below.
2. Accepts UK players?	Yes.
3. Trustpilot Score	2.7 out of 5.0 after over 4500 reviews.
4. Operator Name & Location	EU Lotto Limited of Gibraltar.
5. Bonus Terms	No wagering requirements on casino bonuses.
6. Customer Support	No telephone support, but live chat and email.
7. Withdrawal Speed & Options	Bank transfer or debit card only, 2-5 business days.
8. Number of Sister Sites	There are no Lottoland sister sites.
9. Games portfolio	Primarily a lottery site, but also includes a moderately large casino, bingo and sports betting.
10. On GamStop?	Lottoland is a GamStop site.
Overall SCORE >	★★★★★ – 3/5 Stars

Lottoland Review 2024

Lottoland markets itself as a place where players can participate in the biggest lottery draws in the world. It has access to national and local lotteries in places as far afield as Australia, Poland, and the United States of America. The website was founded in May 2013 and uses its parent company EU Lotto Limited as a bookmaker. Today, the company has offices in more than thirty countries and employs close to three hundred people. None of this guarantees that it’s a fun place to be, though, so let’s examine the finer details.

Lottoland Welcome Offers

Things have been scaled back a little in recent years when it comes to promotions at Lottoland. It’s not so long ago – early 2022, in fact – that Lottoland had a whole five different welcome promotions to offer. These days, it only has two – one for players who want to play casino games, and one for players who want to bet on sports.

The sports betting welcome offer is as simple as simple could be. Register an account, stake £10 on any sporting event with odds of 1/1 or greater, and get a free £10 bet in return. The casino bonus is a little more complicated. You can claim one hundred free spins with a first deposit of £20 or more, one hundred and fifty free spins with a deposit of £30 or more, or two hundred free spins with a deposit of £50 or more. The spins are wager-free, so any profits generated by them are yours.

Ongoing Promotions

When we said that promotions at Lottoland have been scaled back in recent times, that statement also applied to the site’s ongoing promotions. That being said, there’s still something for everyone here, no matter what you intend to use Lottoland for. If you’re strictly here for lotteries, you can get three for two on all entries to the US PowerBall draw. If it’s bingo you’re into, you can gain entry to the Super Sunday bingo session (worth £200) by spending £20 or more on bingo during the week. All correct score bets on football matches are refunded if the game ends 0-0, and there’s a £5 free bet to be had every weekend if you’ve spent £25 or more on accumulator bets during the week.

What are the Pros and Cons of Lottoland?

Pros: The pros of playing at Lottoland are quite self-explanatory. Having access to so many lotteries all over the world is a big part of the site’s appeal. There aren’t many other ways you could place bets on, for example, the Polish lottery, so being a Lottoland customer opens up markets that you would never normally have access to. It’s especially great to be a new customer at Lottoland because the site goes out of its way to throw promotions and incentives at you.

Cons: The flipside of what we’ve just said is that once you’ve signed up to Lottoland and used the promotions, you won’t get much else from the site in terms of perks. There aren’t any loyalty schemes here, nor any promotions centred around the casino or online slots games. The fact that the UK Gambling Commission found it necessary to fine and warn Lottoland in relation to the way it interacts with customers is a black mark against it, too.

Featured Slots and Casino Games

Anyone who’s spent any time playing online slots will recognise the most popular slots at Lottoland and might not need any introduction to them at all. We know we have a few newcomers to the slots scene among our readers, though, so here’s a quick at-a-glance guide to the ones that attract the most players. 

Book of Dead: If you’ve played an online slots game where the main bonus feature involves a base game symbol being selected at random and then expanding for the duration of free spins, then you’ve played an online slots game inspired by Book of Dead. The mechanic was invented by Play ‘n Go when they came up with this Egyptian-themed slot, and it’s been copied hundreds of times over since then. There’s now a massive “Book of” series of slots, including some made by providers who’ve had the cheek to steal the name from Play ‘n Go!

Wolf Gold: Pragmatic Play’s finest hour to date came when they released the animals-and-canyons themed Wolf Gold slot in 2018 and picked up “Game of the Year” awards from various industry panels because of it. Their second finest hour came when they came up with the “Drops and Wins” jackpot mechanic. In the version of Wolf Gold that’s on offer at Lottoland, both of those things are combined. It’s Wolf Gold, complete with its iconic hold-and-spin bonus feature attached to Drops and Wins. Many players will tell you that this is the best way to play the popular slot. 

Starburst: NetEnt’s Starburst is the most popular online slots game in the world. It might always remain the most popular online slots game in the world. It’s always featured heavily on every slots and casino website that has it in its portfolio, and it’s common practice to use the game’s popularity in promotions. Set in outer space, Starburst is a brightly-coloured slot that offers hypnotic audio and visuals and comes with a highly effective wild symbol that expands and grants a respin each time it lands. Starburst has been imitated more times than we can count, but nobody’s ever been able to better the original. 

The core of Lottoland’s appeal is its access to global lotteries, but the slots section shouldn’t be overlooked and nor should its bingo, instant win scratchcards, sports betting and live dealer sections. This is a casino that offers everything a player could hope for when it comes to games. 

Withdrawal Processing & Support

This is something else that Lottoland has streamlined in the past couple of years. The logos that run across the bottom of the Lottoland homepage suggest that you can use MuchBetter and Trustly, but this isn’t the case if you’re in the UK. Domestically, the only withdrawal options are bank transfer or debit card, with a wait of between two and five business days to receive your funds. That’s nowhere near competitive with the big sites out there. We’re not sure why you’d end e-wallet support having introduced it, but we’re sure the big brains behind Lottoland had their reasons.

Customer Support and Licensing

Telephone support is no longer available at Lottoland, so add that to the growing list of areas where the site has pulled back from its former service standards. If you want to get in touch with this site, use the live chat service or a contact form. The licence that covers Lottoland is UK Gambling Commission licence 38991, and is held by EU Lotto Limited. In September 2021, the UKGC fined EU Lotto Limited £760,000, attached extra conditions to its licence and handed it a formal warning after finding that the company had broken licence conditions around preventing money laundering and interacting with customers. The licence remains in force. There are no Lottoland sister sites at present, but any that appear in the future will be covered by the same licence.

Lottoland – The Verdict

Lottoland’s players seem to be mostly happy with the casino site, and that’s the best thing we can say about any online casino. The amount of lotteries that it offers access to is genuinely impressive, and the number of other gambling options at the site makes it a fantastic all-rounder if the games are all you care about. If you also care about getting your hands on your withdrawals quickly, though, you might not be quite so pleased. It’s frustrating not to have a timetable for processing. We also think Lottoland could do a better job of rewarding player loyalty because, at the moment, most of its promotions are for new customers only. We still think it’s a good site overall, but there are obvious areas for improvement, and disappointing cutbacks in recent years.

What are players saying about Lottoland?

Here are our condensed / readers digest summaries of recent player reviews of Lottoland.

• 24-Jul-2024 by Dilan:
  Big thanks to Lottoland and the team for their excellent processing of winning payouts and the amazing customer service. I was initially sceptical due to the negative feedback, but my experience has been positive. I won quite a bit, and during the withdrawal process, I had to go through verification. Anna-Louise from live chat was fantastic and resolved my issue in minutes. I withdrew my money, and it was in my account in less than 24 hours. If you follow the correct procedures, there shouldn’t be any issues. They follow rules due to money laundering regulations. One of the best sites I’ve dealt with. – source: Trustpilot
• 24-Jul-2024 by Kelly:
  I withdrew money on Friday and still haven’t received my funds. I sent a message but got no reply. Do not play on this site. – source: Trustpilot
• 24-Jul-2024 by Mems:
  Stay away from this site. I’ve lost a lot of money here. It’s ridiculous how their machine works. I tried so many times with no winnings, and tonight was the last straw. I spent £5 for 12 spins over 2 hours with no winnings. I’ll finish the money left in my account, but if I still don’t win, I’ll never return. There are much better sites out there. – source: Trustpilot
• 24-Jul-2024 by Nicola:
  I won £2,196 on Sunday and made my withdrawal via bank transfer. On Monday, I got an email requesting documents for verification, which I provided. I still haven’t heard anything regarding my withdrawal and have sent multiple emails. What a joke! – source: Trustpilot
• 24-Jul-2024 by Craig:
  The customer service from this company is terrible. It works fine until you have a problem. They promise responses but never follow through. Their default action is to close your account if there’s a dispute, meaning they keep your money. It’s been four months, and they still have my money. It’s impossible to get a response or resolution. – source: Trustpilot
• 24-Jul-2024 by Rory:
  Awful site. I’ve had several issues with accepting promotions that still haven’t been resolved. Tried to contact their support, but it’s non-existent. I wouldn’t recommend this to anyone. – source: Trustpilot
• 24-Jul-2024 by Ian:
  Once again, this terrible company changes the rules. They ask for documents within specific dates, then ask for the same documents again with a shorter time frame. They are uncontactable by phone or live chat, and it takes days to get an email response. I urge people to steer clear of this site. It might seem great at first, but it will change. I’ve complied with all their requests but still haven’t received my money. If you’re that desperate, Lottoland, keep it. I’ll wait for the automated reply from Chris. Steer clear! – source: Trustpilot
• 24-Jul-2024 by Roshan:
  Very good site, easy to navigate, and has all the games I like. – source: Trustpilot
• 23-Jul-2024 by Dale:
  Very easy to use. Clear layout. Solid gaming site. – source: Trustpilot
• 23-Jul-2024 by Matt:
  Loads of games. It’s a great website with lots of fun games to try, but remember to bet responsibly. – source: Trustpilot

Lottoland Sponsorship Information

Since 2014, the official brand ambassador for Lottoland has been the quiz show host Chris Tarrant, who is better known for his solemnly unshakeable demeanour on the ITV quiz show Who Wants to Be a Millionaire. The ties with Lottoland and Who Wants to Be a Millionaire don’t end there either. In 2018, they sponsored the quiz show before it returned to UK screens for its 20th anniversary. To mark the anniversary, seven hour-long episodes were aired, but this time, Chris Tarrant wasn’t the friendly host – it was Jeremy Clarkson, who brought the same brand of humour to Saturday night screens. After securing the sponsorship deal, the CEO of Lottoland, Nigel Birrell, stated in a press release how proud they were to become the new official sponsor as the show reflects the ethos behind the millionaire-making lottery and casino site.

Lottoland also has a Who Wants to Be a Millionaire scratch card, along with scratch cards that donate a proportion of all sales to charities, including Blue Cross for Pets and cancer charities.

Another notable sponsorship deal for Lottoland includes becoming the name sponsor of the Australian Rugby ground, Brookvale Oval, which is home to the Manly Warringah Sea Eagles and The National Rugby League.

Lottoland Adverts

Lottoland definitely made the most out of their ambassador deal with Chris Tarrant. He helped the brand to officially launch in 2016 through dynamic multi-national TV ad campaigns, however, his involvement with them has dwindled in recent years. Along with launching a wide range of international TV ad campaigns, Lottoland always comes up with their own video content. On their YouTube channel, you will find all of their popular TV ads, plus video introductions to some of their winners, and investment tips – should you get lucky and join the Lottoland Millionaire club!

One of the biggest TV ads aired in 2016, featured Chris Tarrant announcing the arrival of Lottoland to UK players, who could now, for the first time, safely, securely and easily play all of the biggest lotteries from across the globe. The ad was memorably staged as the opening to a grand event, such as the Olympics or the world cup – clearly, no expense was spared.

Another highly memorable ad shows how Lottoland is the online lottery of evolution. By taking Darwen’s theory of evolution, they created a highly imaginative advert that shows a chimp slowly evolving into Chris Tarrant in a dapper suit talking about the one place where you can find a world-beating selection of lotteries.

Historically, for the biggest jackpot rollovers, Lottoland created TV ads to build the hype. One of the most recent examples was how when the lottery company promoted the $654 million jackpot that was available in the US Power Jackpot which was available to all lottery fans of legal age.

Lottoland on Social Media

Lottoland has a Twitter account for every country it operates in, including but not limited to, the UK, Asia, South Africa and Japan. For the UK players, their page is sadly no longer worth following as they stopped posting in 2020. Some of their last posts promoted their Christmas 2020 promo deal which allowed registered players to enjoy a daily advent prize giveaway. They also promoted Black Friday and Cyber Monday deals and they have done their fair share of the heavy lifting when it comes to advocating responsible gambling.

Lottoland may have gone silent on Twitter, but they are still extremely vocal on Facebook. Their last post promoted their Scratch for Pets scratch card, which players can scratch to win up to £50,000. 20p of every £1 purchase goes directly to the registered Blue Cross animal charity. They also use the platform to advertise some of their promotional deals, for example, for the American Power Ball lottery that came with a £212 million prize pool, they ran a 2 for 1 ticket deal. It is also a good sign that they always respond to comments from players who are looking for answers to burning questions.