Platinum Gaming Casinos

Platinum Gaming Limited is a sports betting and casino network company with four active brands.The Platinum Gaming sites are Unibet, Unibet Bingo, Unibet Casino and Bingo.com.
Platinum Gaming Limited is based at Kindred London Ltd, Kindred House, 17 Hartfield Road, London SW19 3SE.

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All Platinum Gaming Limited Sites 2024

Platinum Gaming Sister Sites

Unibet

Unibet logo

The relationship between Platinum Gaming Limited and Unibet is symbiotic. It’s impossible to know where Platinum Gaming Limited ends and Unibet begins. Perhaps we should have phrased that the other way around because the existence of Unibet actually pre-dates the existence of Platinum Gaming Limited. The casino network company was spawned from the success of Unibet rather than vice versa. We doubt that anyone who’s ever bet on sports in the UK needs much of an introduction to Unibet. This big green sports-betting brand has been around since the late 1990s, starting life as a phone betting company before branching out into the new medium of the internet. It’s sponsored high-profile football events in the past and is still heavily involved in sports sponsorships today. Unibet’s star has arguably faded a little since it became part of the Kindred Group – a much larger casino network company that also owns Platinum Gaming Limited – but only because it’s now surrounded by so many massive brands like 32Red. This is still one of the first sports betting companies that customers in the UK think of when they consider having a punt on an upcoming event. So long as that remains the case, Unibet will continue to prosper.

Unibet Website

Unibet Casino

Unibet Casino logo

Unibet started life as a sports betting brand, but when Platinum Gaming Limited got involved, the company knew that it would have to change and adapt in order to survive. The online sports betting market was blowing up at the time, and the biggest companies in it had begun to expand their portfolios beyond merely offering the best odds on the next round of fixtures. Being a sports betting website was no longer enough – the biggest brands had to become fully-fledged online casinos. Unibet and Platinum Gaming Limited got that memo and launched Unibet Casino. In fact, Unibet Casino is now arguably the main focus of the Unibet website. You can think of Unibet Casino as a minisite within Unibet itself rather than a separate standalone brand, but it’s a minisite that loads before the sportsbook does. The first promotions you’ll see when you land on the Unibet homepage are for the casino section of the site. The repertoire of online slots isn’t massive, but there are a few hundred in the collection, and most of them come from well-established providers. Better than that, there are also more than twenty slots and games that are exclusive to Unibet, including X-Wild, Hyper Joker and Unibet Lucky Tap. If that still isn’t enough for you, you’ll also find that Unibet operates an attractive live casino and live dealer section.

Unibet Casino Homepage

Unibet Bingo

Unibet Bingo logo

It’s difficult to say which casino network company operates the largest and most successful bingo site (or, in this case, minisite) in the UK, but Platinum Gaming Limited has got to be in the running with Unibet Bingo. The Unibet Bingo has been such a success that the brand is now almost as well known for bingo as it is for sports betting. It’s not just Platinum Gaming Limited that’s benefitted from the success of Unibet Bingo – the entire Kindred Group has made changes because of it. There used to be a 32Red Bingo site to go with the 32Red Sports site and the 32Red Casino site, but when the Kindred Group conducted a top-down review of its websites, it decided that the success of Unibet Bingo made 32Red Bingo obsolete. If you try to access the old 32Red Bingo web address now, you’ll find yourself redirected to Unibet Bingo. That’s an enormous vote of confidence in this much-loved and widely-played bingo brand, which offers ten bingo rooms and a further twenty-six bingo-related minigames. There are bingo sites out there with far more rooms and options, but only a handful can even come close to Unibet Bingo in terms of quality. That’s why it’s been such a smash hit for its parent company.

Unibet Bingo Website

Bingo.com

Bingo.com logo

The question of who really owns Bingo.com isn’t an easy one to answer. The simple thing to say is that the Kindred Group owns it, but the Kindred Group isn’t the name on the footer of the website. If you access the website from the UK, you’ll see that the responsibility for operating Bingo.com falls on Platinum Gaming Limited. Access the site from outside the UK, and you’ll see that it belongs to Trannel. It’s the same site in different places, but different licences cover it in different locations. Trannel also belongs to the Kindred Group, so we suppose it doesn’t matter in the end – all the money goes to the same place. Quirks of ownership aside, this is a big and busy bingo site that should arguably be more popular than it is. When you own a URL like bingo.com, you’ve been handed a golden ticket to create the most popular bingo site in the entire world, but Platinum Gaming Limited – or more likely the Kindred Group – has never tried to push the site to that level. That might be because they don’t want to upset the apple cart of Unibet Bingo, or it could be that the site isn’t as busy as the URL suggests it ought to be. Whatever the reasons are, bingo.com is a perfectly adequate mid-range bingo and casino site with a small collection of top-rated online slots and some lively bingo rooms. Still, though, it’s hard to escape the feeling that you’re taking a step down if you come to bingo.com straight from Unibet.

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About Platinum Gaming Limited

Platinum Gaming – The Company That Doesn’t Exist

Platinum Gaming Limited technically doesn’t exist as a real company. We say that because the company is based in the UK, but as far as Companies House is concerned, there’s no such business. We also say it because the company has no website, publishes no accounts, and lists no information. Platinum Gaming Limited isn’t the company that launched Unibet – Unibet came first. Platinum Gaming Limited trades as Unibet and, to all intents and purposes, is merely an extension of Unibet. It’s also a trading style of the Kindred Group, which we’ll get onto in a moment.

The only purpose of Platinum Gaming Limited is to operate Unibet, which is technically a job done by the Kindred Group anyway. It also has Bingo.com under its umbrella, but that’s merely a convenience. Putting Bingo.com under the Platinum umbrella means that the bingo site can make use of Platinum’s UK Gambling Commission licence. It’s only in the UK that Bingo.com is a Platinum Gaming Limited casino site – elsewhere, you’ll see the names of other organisations slapped on the site. We think it’s likely that Platinum was created in order to satisfy gambling authorities in Gibraltar, with whom the company also holds a licence. We have no way of knowing how many people work for Platinum Gaming Limited or indeed if any people at all work directly for Platinum Gaming Limited. It’s just Unibet in disguise. Even the company’s registered address is inside Kindred House – which, as the name implies, is the headquarters of the Kindred Group.

Platinum Gaming’s Regulatory Issues

Despite being nothing more than a postal address in somebody else’s office, Platinum Gaming Limited fell foul of the UK Gambling Commission in June 2019. The Commission performed an investigation into the company after receiving complaints from players and found reasons to take action against the firm. To be specific, the UK Gambling Commission deemed Platinum Gaming Limited guilty of a breach of licence condition 12.1.12 in relation to customer interaction and anti-money laundering controls. It further found the company guilty of a preach of social responsibility code and ordinary code provisions. Platinum Gaming escaped without a formal fine but was ordered to divest £629,420 it received in stolen money from a single customer. It was further ordered to make a payment in lieu of a financial penalty, amounting to £990,200. The money went to the National Strategy to Reduce Gambling Harms.

A statement of facts released at the time of the fine confirmed that a convicted fraudster had been permitted to spend £629,420 of stolen money at Unibet. The size of the deposits – and subsequent losses – was so high that Platinum Gaming Limited was obligated to consider barring the customer and should, at minimum, have demanded evidence of the source of funds. Instead, the company took no action. The Kindred Group later issued a statement of its own confirming that Platinum Gaming had noted the irregular activity and was monitoring it but didn’t step in to take action quickly enough. There has been no further regulatory action taken against the company in the years since.

Platinum Gaming Limited and The Kindred Group

Kindred Group Website

The easiest way to think of the Kindred Group is as a supergroup. Just as big-name musicians from well-known bands sometimes come together to create a supergroup, the Kindred Group, which is based in London, is a large casino network company containing some of the most popular casino and iGaming brands in the world. While this is a UK company, it has an international focus. That much is evident from the fact that several of its brands, like Maria Casino and Otto Kasino, aren’t even available in the UK. The biggest casino and gambling brands in the group from the perspective of customers in the UK are Unibet and 32Red, with Bingo.com taking a distant third place.

Much like Platinum Gaming Limited, the Kindred Group started with Unibet. In fact, prior to being known as the Kindred Group, the company traded as Unibet Group plc and was founded along with the gambling company in 1997. As well as having offices in London, the Kindred Group has premises in Sweden, Malta and Gibraltar, along with iGaming licences in all of those territories. However, those territories aren’t the limit of the Kindred Group’s operations or ambition. It’s one of the biggest gambling companies in Australia and also acquired one of the first licences to operate in Denmark when new regulatory laws were introduced in the country in 2011. More recently, the group has set its sights on the emerging sports betting market in the United States of America. The Kindred Group sealed a partnership agreement with the Hard Rock Hotel & Casino Atlantic City in late 2018, enabling Kindred’s sports betting brands to offer their services in New Jersey. It went on to enter the sports betting market in Pennsylvania the following year. The group continues to expand and gained a licence to operate in the Netherlands in 2022.

What are players saying about Platinum Gaming casinos?

Here are our condensed / reader’s digest summaries of recent player reviews of Platinum Gaming casinos and betting sites. These are all genuine reviews from real players, but we’ve edited some of their comments to keep them brief and on topic.

  • 06-Jun-2022 Unibet review by James:
    I signed up with Unibet at the end of May and was lucky enough to win a large sum of money almost immediately. I asked to withdraw more than £10,000 and the money was in my account 48 hours later. A few days later I had a £50,000 win and asked to withdraw again. I had to provide documents this time but they verified me within 48 hours and paid me the same day. They even called me to congratulate me. Thank you, Unibet! – source: TrustPilot
  • 06-Jun-2022 Unibet review by Holly:
    This disgraceful company doesn’t even deserve a one-star review. They’ll take your cash quickly but when it’s their turn to pay they won’t do it. I won £500 from a £30 bet and went to withdraw. They asked for a photo of my bank card as proof of ID. I sent it and then four days later they emailed me to say they’d permanently blocked my account and I had no right to appeal. They scammed me. – source: TrustPilot
  • 25-May-2022 Unibet review by Daniela:
    I’m appalled at the way I’ve been treated by this company. I tried to withdraw £400 to the same account I’d deposited with and was asked for so many pictures of myself holding proof of ID, proof of address and lots else. I sent everything they asked for and they said the pictures weren’t clear enough. I’m not even asking them for winnings, I just want the money I’ve deposited back. – source: TrustPilot
  • 22-May-2022 Unibet review by Matilda:
    I deposited £20 because I wanted the £30 free bet they promise when you sign up. I lost the bets I made with the £20 and was then told I wasn’t eligible for the bonus because the odds on one of the bets weren’t long enough. This wasn’t made clear in their terms and conditions. Very poor service. – source: TrustPilot
  • 21-May-2022 Unibet review by Craig:
    If there was an option to give them no stars I’d do it. They’re shocking. I made 19 bets with them and lost 16 of them, then suddenly all my bets had to go to the underwriters before they could be placed. The underwriters rejected all of them. I tried to withdraw my deposits and now my account is on hold. I’ve got no option but to go to the Gambling Commission and IBAS. – source: TrustPilot
  • 10-Feb-2022 Bingo.com review by Kelly:
    Worst bingo site I’ve ever played on, it’s impossible to win anything here. I must have paid for more than 100 games of Slingo but never won more than £2. – source: TrustPilot
  • 14-Jan-2022 Bingo.com review by Valentinas:
    This isn’t a good site at all. I think I’ve spent about £800 and I’ve never even won a bonus. It’s just a bad site trying to take your money off you. – source: TrustPilot
  • 14-May-2022 Unibet review by Jordan:
    Unibet is a great site. It has loads of great games and the payouts are always fast. – source: TrustPilot
  • 12-May-2022 Unibet review by Wendy:
    The staff are rude and the site is a con. I should have triggered a free spins bonus by depositing £30 and then £20 to make up £50 but all the staff would tell me is that it doesn’t work that way and I’m free to close my account if I’m not happy. – source: TrustPilot
  • 01-May-2022 Unibet review by Chris:
    After winning a few times I was suddenly told that I no longer qualify for their “best odds guaranteed” offer. They wouldn’t tell me why but the offer is supposed to be open to everybody. – source: TrustPilot

Full List of Platinum Gaming Limited Casinos

Active Platinum Gaming Limited Sites

    • Unibet (unibet.com)
    • Unibet Casino (unibet.com/casino)
    • Unibet Bingo (unibet.com/bingo)
    • Bingo.com (bingo.com)