Playbook Gaming Limited

The Playbook Gaming sites are BetZone, BresBet, and Planet Sport Bet.
Playbook Gaming Limited operates from 6-8 Greencoat Place, London, SW1P 1PL.

All Playbook Gaming Sites 2025

Bet Zone

BetZone is the archetypal example of what a Playbook Gaming Limited sports betting site looks and feels like, taking the basic pieces of the template that powers Rhino Bet and putting its own spin on them. You’ll quickly find that all of the Playbook betting sites and casinos share a template, which means that all of them look like BetZone. However, writing BetZone off as “just another site” on the same platform. This is a brand with a long history and a strong sense of personality. It also offers promotions and bonuses, which is something that can’t be said of all the Playbook sites.

The range of sports betting options you’ll find at BetZone ought to look very familiar. The online slots casino and live casino options are more of the same, too.  If you want to talk about history, BetZone is the official online presence of Bet21 Limited, which was formerly known as Stan James. The company operates almost fifty betting shops in the UK and has been taking bets on sporting matters since 1973. Much like Vickers before it – a brand that’s now lost to this platform – BetZone and Bet21 have embraced the online format rather than shying away from it and are reaping the rewards of that policy via this website.

BresBet

If you’re visiting these Playbook Gaming sites in order, the template should already have begun to look very familiar by the time you arrive at BresBet. However, the template probably hasn’t looked quite this pretty before. The blue and purple colour scheme is an attractive one and brings the slightly-crowded layout of the Bresbet homepage to life. As is always the case when you’re dealing with white-label casino sites, though, there are subtle but important differences between the casinos. You’ll find that the list of available sports to bet on at Bresbet is shorter than at the other site we’ve looked at thus far, and political betting is off the menu.

Nevertheless, all the popular sports are covered, and to make up for the absence of the ones that are missing, there’s a “Bresbet boosts” section for special bets. These are enhanced-odds bets that you won’t find at the other Playbook Gaming sites. Horse racing must be the default choice of focus for the Playbook white-label range because it’s presented front and centre at Bresbet just as it is everywhere else. The site is one of the more recent additions to the Playbook Gaming range, and was launched in 2021 by gambler-turned-entrepreneur Nic Brereton. Nic also owns greyhounds and racehorses, and a proportion of the money he makes from this site goes to the Bresbet Foundation, which supports animal welfare charities. This is the least experienced owner of any of the Playbook Gaming brands from a historical point of view – but the signs are that the lack of experience isn’t counting against the site.

Planet Sport Bet

After checking out the relatively reserved betting selection of Rhino Bet, the next Playbook Gaming Ltd casino site on our list gives us the longest list of them all. It’s hard to imagine that there’s a sport in the world that isn’t covered by Planet Sport Bet, but then the site wouldn’t be worthy of the name “Planet Sport Bet” if it didn’t offer players a whole world of sports to bet on. Football betting on this website is so comprehensive that it goes all the way down to the Lithuanian A-League, and you can expect similar depth on whatever other sports you might wish to bet on. It isn’t the most memorable casino site you’ll ever come across, offering a fairly plain take on the standard Playbook Gaming template, but most players know that content trumps good looks when it comes to casino sites.

The offering at Planet Sport Bet is more than substantial, and coupled with the range of live and non-live casino games and slots, there ought to be more than enough here to keep the vast majority of players entertained. Planet Sport Bet is linked to Planet Sport – the same independent sports network that owns TEAMTalk and Football 365. The company has existed since 1997 and has worked with many sports betting firms in the past, so the fact that they’ve decided to move to the Playbook Gaming Ltd platform is a real vote of confidence in the network company and the white-label platform. The comparative lack of reviews for Planet Sport Bet at Trustpilot (all of its sister sites have been reviewed multiple times) indicates that this might be the least popular site of the five on the network, but it does enough business to stay afloat and is regularly promoted by the company behind the brand.

About Playbook Gaming Limited

Playbook Gaming Latest News

22nd April 2025: Playbook Fusion, a company intrinsically tied to Playbook Gaming Ltd, has successfully acquired a UKGC licence. That approval gives the Manchester-based developer a firm footing in one of the most tightly regulated gambling markets, unlocking the potential to roll out its debut title, Playbook Football, across licensed UK platforms. The move signals a confident shift from development to full-scale delivery, with the game set to be made available initially through Games Global’s platform. Unlike standard sportsbook experiences, Playbook Football brings in a squad-building mechanic, allowing players to form teams, compete in matches, and climb through divisions while placing real-money bets—something that taps into both the fantasy sports mindset and traditional gaming dynamics.

The company’s leadership hasn’t been coy about what this means for its wider plans. Meeting the UKGC’s regulatory expectations is no small feat, especially for a relatively new player, and founder Steve Rogers made it clear that getting through the licensing process reflects the cohesion and determination of the team behind the brand. The UK licence is likely to serve as a springboard into other markets that value strict compliance and player protection—traits increasingly essential for long-term success in iGaming. What makes this launch particularly timely is the UK’s growing appetite for more interactive betting formats that sit somewhere between virtual sports, fantasy leagues, and fixed odds gameplay. By blending these elements, Playbook Fusion is carving out a space that feels geared towards players looking for something more engaging than static markets but without the steep learning curve of traditional fantasy competitions.

27th March 2025: After some operators got in hot water for sharing their customers’ data with social media platforms, Playbook Gaming has updated the privacy policies on several of its sportsbooks, including BresBet. The updated policies are intended to give customers a clearer picture of how their information is used, stored and protected. BresBet has set out the specifics of what data is collected – ranging from sign-up details and customer service interactions to web activity and betting behaviour – and how it may be processed both internally and by third-party partners for regulatory and operational reasons. The operator has clarified that marketing, fraud prevention, identity verification and transaction handling may all require data to be shared with trusted processors, including credit reference agencies like TransUnion. As part of the changes, players are reminded that they can access or update personal data at any time, and choose whether or not to receive marketing communications via their account settings.

A section dedicated to account security reiterates the importance of setting up a password for telephone betting accounts, as any wager made through an unsecured account remains the responsibility of the customer. For those who opt in, BresBet offers tools to manage personal information directly through account settings or via support. The new statement also expands on cookie use, spelling out how data is gathered through browsing activity to personalise the user experience and monitor site performance. There’s also an updated section on how social media activity is moderated, with firm guidelines around content standards and behaviour, reinforcing that no gambling activity takes place via those channels.

2nd March 2025: Best New Bingo Sites is in the habit of keeping the online gambling community informed about any changes to the bingo landscape; this week, they collated a list of the top independent bingo platforms, and mentioned several Playbook Gaming Limited sites, including Rhino Bet. The compilation includes a mix of well-known and lesser-seen platforms that either run on unique software or operate independently from major networks, offering players an alternative to mainstream bingo sites. Rhino Bet, which has traditionally focused on sports betting and casino games, has recently introduced bingo rooms powered by Pragmatic Play, aligning itself with other independent platforms that have expanded their reach in the market. Other names on the list include Bingo Plus, which has impressed industry veterans with its proprietary software, and Vegas Moose, a site that integrates slots and bingo into a single experience.

Sites like Happy Tiger and NRG.bet have also been highlighted for their independent approach, each offering a distinctive mix of games and promotions. While some players prefer the familiarity of larger bingo networks, these independent platforms provide a different angle, often with exclusive promotions, varied game selections, and unique interfaces. The growth of Pragmatic Play’s bingo software has made it easier for independent brands to maintain competitive player liquidity, allowing sites like Rhino Bet to attract new members while keeping up with larger platforms. Best New Bingo Sites continues to track shifts in the industry, ensuring players are aware of the latest options available, whether they’re looking for something entirely different or simply a fresh take on their favourite bingo games.

1st February 2025: Bojoko has updated its list of the most impressive sportsbooks and casinos under Playbook Gaming. Before discussing favourites, Bojoko mentioned that Playbook Gaming Limited is a casino technology and software provider that offers a complete online casino platform for operators in the UK. Their platform features casino games, live casino, and sportsbook options, along with player account management, payment and KYC solutions, promotions, bonuses, and CRM tools. Each featured casino operates on the Playbook Gaming Ltd platform and has been vetted by Bojoko’s casino experts. The list includes Rhino.bet, offering 75 bonus spins with a minimum deposit of £25; Planet Sport Bet, providing 50 bonus spins upon a £5 deposit; and DragonBet, granting 20 bonus spins for a £10 deposit.

These platforms cater to a variety of player preferences, from slots and table games to live dealer experiences. Playbook Gaming’s commitment to quality is evident in their carefully curated game libraries, featuring titles from renowned developers like NetEnt, Elk Studios, and Big Time Gaming. Bojoko observed that while their payment options are somewhat limited, focusing primarily on Visa, Mastercard, and Revolut, they prioritise tried-and-true methods to ensure secure transactions. For those interested in sports betting, Playbook Gaming offers a comprehensive platform covering over 30 sports, including both popular and niche markets. Their user-friendly design and layout also make betting straightforward and enjoyable, especially for new bettors. Bojoko speculated that while there are undoubtedly better sportsbooks out there, the Playbook Gaming Limited platforms are a great entry point.

5th January 2025: There is a buzz in the air as the beloved Dancing on Ice prepares to welcome its 2025 contenders. All of the betting platforms operating under Playbook Gaming Limited are currently running odds on the outright winner of the 2025 Dancing on Ice contest. Audiences will see a mixture of experienced performers and brave newcomers glide across the ice, keen to dazzle the judges and viewers at home. Among those with promising odds are Chris Taylor, Mollie Pearce, and Sam Aston, who have each been priced at 9/2, indicating that they are viewed as potential frontrunners. Dan Edgar stands close behind at 5/1, with Charlie Brooks on offer at 7/1, while Ferne McCann is currently floating at 8/1. Chelsee Healey, looking to make her mark, sits at 10/1, which may appeal to those who suspect her background in showbiz could be an asset.

Josh Jones, determined to surprise everyone, holds at 18/1, while Michaela Strachan is available at 20/1 and Anton Ferdinand at 22/1, both hoping to gain momentum as the weeks progress. To top off the diverse lineup, Steve Redgrave will also be bringing his sporting expertise to the rink, although some wonder whether the strength he displayed in rowing will translate successfully to sequences on skates. Viewers are already speculating about potential showstoppers, intricate routines, and memorable moments, with many anticipating that the competition will be anyone’s game until the final curtain. Week after week, fans will be glued to their screens to see how the celebrities adapt to new challenges, handle tough feedback from the judging panel, and work under the pressure of live performances.

3rd December 2024: Star review ratings are worth a thousand words, so when Fruity Slots gave Playbook Gaming Limited’s top platform, Rhino Bet a 4.2/5-star rating, the betting operator was undoubtedly stoked to receive such a commendation. According to the review, Rhino Bet impresses with its well-organised layout, featuring separate tabs for sports, in-play betting, virtual games, casino, live casino, and bingo—though access to bingo requires registration. The platform sports a ‘blokey’ aesthetic and caters especially well to sports bettors, offering an exceptional sportsbook with competitive odds and a wide range of betting options. While the slot selection isn’t the largest, with around 600 to 700 games from about 30 providers, there is a good mix of classic and modern titles, including popular games like Bonanza and Megaways slots. The live dealer section includes approximately 80 games, covering favourites like blackjack, roulette, and baccarat, as well as game show-style options, providing choices for those who enjoy the thrill of real-time gaming.

Rhino Bet was also celebrated for offering a welcome bonus of 75 free spins on Bonanza when players deposit £25 using the code CASINO75, giving newcomers an incentive to explore the slot offerings. However, the review highlights some areas for improvement. The banking methods are limited, relying mainly on traditional options like Visa, Mastercard, Maestro, and bank transfers, with no support for e-wallets or modern payment solutions. As another caveat, withdrawal times are slow, taking between two to five days, which might deter some players who are seeking quicker access to their winnings. Customer support is another aspect that could be improved as currently, only email support is available, though the quality of assistance is praised for being friendly and helpful despite the lack of live chat or phone options.

7th November 2024: While Dragon Bet almost exclusively focuses on Welsh sports, the Playbook Limited Gaming platform recently published a piece looking at the American election through a Welsh lens. This article highlighted the deep historical connections between Wales and America, noting the Welsh ancestry among Americans, including a strong presence in the founding and political development of the United States. As the 2024 U.S. presidential race concluded, the spotlight was on the contest between Donald Trump and Kamala Harris, drawing attention from across the Atlantic due to its potential implications for international relations and trade policies affecting Wales. The piece explored how each candidate’s policies might influence Wales, particularly in areas like trade, foreign policy, and environmental strategies. Trump’s “America First” approach raised questions about the stability of trade and international agreements, whereas Harris’s focus on progressive values like climate action and social justice aligned more closely with Welsh governmental initiatives.

The election was presented not only as a pivotal moment for U.S. voters but also as a nail-biting event for Welsh observers, given the historical ties and potential policy impacts. Furthermore, the betting markets were abuzz with speculation, providing a gauge of public sentiment and the perceived odds of the candidates’ success. These markets reflected the global fascination with the election, underscoring its significance as a barometer of future economic and diplomatic orientations that could have far-reaching consequences beyond American borders. The analysis provided by Playbook Limited Gaming offered a comprehensive view of the election from a Welsh perspective, highlighting its broader geopolitical stakes. Now that the results are in and Trump is set to occupy the White House yet again, anxious anticipation for the outcome has quickly cascaded into depression.

9th October 2024: The deceptively named website, Playbook Gaming Ltd, which is in no way linked to Playbook Gaming Limited, has recently reviewed Gentleman Jim and shared some mixed emotions. This peculiar choice to use a name similar to a well-known operator could understandably cause confusion, especially when it comes to reviewing its platforms. According to Playbook Gaming Ltd, Gentleman Jim has earned some nods of approval for its customer service, game variety, and device compatibility. Players have reported satisfactory experiences, particularly when it comes to customer support that resolved issues efficiently, while others praised the platform’s extensive game selection and overall game quality, including both visual appeal and gameplay dynamics. Additionally, its ability to operate seamlessly across various devices adds a touch of convenience that many players value.

However, not all feedback is glowing. The review highlighted some user frustrations with technical glitches and a withdrawal process that wasn’t always as straightforward as players had hoped, despite the clarity of the terms and conditions. There’s also been some grumbling about game outcomes feeling a bit too predictable at times, raising questions about the platform’s randomness. These issues are not unusual in the online gaming world, where platforms are constantly working to better their services, so it’s plausible these concerns have since been addressed. The reviewers emphasised the importance of reading the terms and conditions carefully before diving into any online gambling. While a few users voiced their complaints, it’s worth noting that negative feedback often comes from a small portion of the user base, which doesn’t necessarily reflect the experience of the majority.

2nd September 2024: Sportscasting has recently shed fresh light on the welcome package which is currently available to all new members at Planet Sports Bet, one of Playbook Gaming Limited’s top betting platforms. This recent examination by Sportscasting illuminates the simplicity and accessibility of the offers provided by Planet Sports Bet, established in 2021 and rapidly becoming a favourite among bettors. The site offers a ‘Bet £10 Get £10 Free Bet’ for newcomers who deposit and wager £10 using the special promo code. This bonus is indicative of the site’s user-friendly approach, valid for seven days and applicable at odds of 1/1 or greater. Not just content with a straightforward welcome, Planet Sports Bet extends its generosity through various ongoing promotions which are likely to engage regular bettors.

These include an Acca Bonus that could boost wins by up to 50%, and Best Odds Guaranteed on all UK and Irish horse races starting from 10 am daily. However, while the site ranks well with a 4.5/5 expert rating, it does have areas for potential enhancement. Notably, customer support options are limited as there’s no live chat service, and payment methods are restricted to debit cards and bank transfers. Sportscasting found that Planet Sports Bet doesn’t just cater to sports bettors; it also offers an impressive mobile app which holds thousands of hit online slot games and casino games. The app is also a great tool for placing wagers and checking updates while you are on the move; it mirrors the functionality of the desktop site, albeit with initial loading times that may require patience.

5th August 2024: NRG, operating on Playbook Gaming Limited software, has recently caught the attention of the Bojoko sportsbook reviewers. Launched in April 2024, NRG offers a unique experience for English bettors, particularly those interested in horse and greyhound racing. The platform’s appeal is bolstered by its user-friendly design and a dedicated app for iOS users. While most sportsbooks have a minimum deposit amount of £5 – £10, NRG has ensured that its platform is accessible to all with a minimum deposit of just £1; casual bettors are instantly made to feel welcome here, but as Bojoko observed, to qualify for the £10 free bet which is available via the welcome package, you will need to make a £20 initial deposit and use the bonus code b20g10.

This offer, while straightforward and easy to claim, might seem less generous compared to industry standards, where higher bonus values are more common. The terms are simple, with no wagering requirements and bonus winnings paid in cash, but the free bets must be used within seven days. Bojoko reported that NRG covers a broad range of sports, from football to darts, ensuring there are betting markets for everyone. As previously mentioned, the bookmaker shines in its coverage of horse and greyhound racing, providing extensive options from afternoon to late night. However, some niche sports like padel and badminton are notably absent. The review also mentions that e-wallets, including PayPal are absent from the list of banking partners, which may leave bettors looking elsewhere. Furthermore, customer support is another weak point, as there is no live chat or phone support, leaving email and social media as the only contact methods.

8th July 2024: SBC News has announced an innovative step from Playbook Fusion, a new venture linked to Playbook Gaming Ltd, aimed at merging video games with sports betting. Spearheaded by Steve Rogers, former Chief Commercial Officer of Inspired Entertainment, Playbook Fusion is set to deliver groundbreaking sports-themed gambling content that combines the excitement of sports betting with the immersive experience of video gaming. Rogers brings over 20 years of industry expertise to this project, aiming to create a new content genre that redefines player engagement. Joining him as Executive Creative Advisor is Santiago Jaramillo, who has a robust background in video game development from his tenure at Electronic Arts. Jaramillo’s role will be pivotal in bringing this vision to life, leveraging his experience to blend gaming innovation with sports betting. This collaboration aims to transform passive betting interactions into dynamic gaming experiences, setting a new standard for the industry.

The first game from Playbook Fusion will be football-themed, launching in early 2025, with subsequent releases focusing on other popular sports like cricket and basketball. This initiative not only highlights Playbook Fusion’s commitment to innovation but also positions it as a pioneer in creating a new vertical in the online gaming sector. This development is expected to attract a broad demographic of players, ranging from traditional sports bettors to video game players, by offering unique and engaging content. This new venture underscores the potential for cross-industry collaboration to redefine entertainment standards, making Playbook Fusion a significant player to watch in the coming years.

11th June 2024: All the sportsbooks under Playbook Gaming Ltd run in-house blogs, although, compared to some of the bigger sportsbooks, they are not updated nearly as often. In fact, the latest blog published by Betzone was a betting preview for the Epsom Derby. The 2024 Epsom Derby showcased an exciting array of talent, with James Fanshawe’s Ambiente Friendly emerging victorious at favourable odds. Ambiente Friendly, a Gleneagles colt, impressed in the Lingfield Derby Trial, making light of a strong pace and demonstrating an exceptional ability to handle Epsom’s undulating track. Despite initial concerns about ground conditions, Ambiente Friendly’s win on good-to-soft ground solidified his reputation, with the progeny of Gleneagles showing a notable win rate on softer surfaces. Betzone had also highlighted the potential of Aidan O’Brien’s runners, particularly City Of Troy and Los Angeles.

City Of Troy, despite being a hyped favourite, disappointed with a moderate finish in the 2,000 Guineas and a challenging draw in stall one. Los Angeles, although unbeaten, faced scrutiny over the quality of his trial win at Leopardstown. Ultimately, the 6/1 odds for Ambiente Friendly proved to be an excellent value bet, especially considering the impressive form he displayed in trials. For those looking at each-way bets, Betzone had recommended God’s Window at 40/1. Trained by John and Thady Gosden, God’s Window had shown promise with a strong finish in the Group 1 Kameko Futurity on heavy ground. The Gosdens’ remarkable track record at Epsom added credibility to this choice, making God’s Window a noteworthy contender for punters seeking high-value bets.

15th May 2024: This week, Planet Sport Bet, a prominent platform under Playbook Gaming Ltd, is introducing an enticing incentive for those keen on exploring its array of Slingo games. The site is offering a 10% cashback on losses incurred while playing any Slingo game from Monday to Sunday. This initiative is especially appealing for players who might feel tentative about delving into these games, providing a financial cushion that mitigates the sting of losses. On the other hand, it is also a great excuse for Slingo fanatics to delve back into their all-time favourites. To be eligible for the cashback offer, participants simply need to play any of the Slingo games available on the platform and wager a minimum of £10. The cashback is calculated on losses, ensuring that players can recoup a portion of their funds should luck not be on their side – the maximum cashback amount per promotional period is £20 per customer. The terms of this promotion are straightforward, with the cashback being credited automatically, allowing players to reinvest their returned funds or withdraw them, according to their preference.

As proven by this promotion, while primarily recognised for its sports betting facilities, Planet Sport Bet also thrives as an online casino, offering a diverse range of gaming options that cater to a variety of interests and skill levels. This new promotion underscores the site’s commitment to providing value and next-level gaming experiences to its members. The cashback offer demonstrates the platform’s understanding of apprehension towards unique hybrid games and its intention to offer rewarding gaming adventures, ensuring members always have something to look forward to, regardless of the game outcomes.

The Playbook Proposition

The full range of services available through Playbook includes full player account management, payment solutions, full “Know Your Customer” assistance, bespoke promotion and bonus offers, and an enormous sportsbook hosting thousands of events each week, including in-play markets. All Playbook’s business partners also receive a CRM system with a visual dashboard to manage their casino and live casino content. This is a long-winded way of saying that if somebody wanted to have their name stamped on a sportsbook or casino website but leave the running of that website entirely to somebody else, Playbook can make that happen. This might have been the attraction that brought Vickers, BetZone and Planet Sports aboard with the brand.

The technology that Playbook Gaming Ltd uses in its day-to-day operations is described as “best in class” and is used to solve what the company refers to as “fascinating challenges” across its many platforms every day. A full list of the specific development and infrastructure technologies used by Playbook is available to peruse on their website, but we won’t list it in full here.

Careers at Playbook

If you have an interest in the casino industry and you like the sound of Playbook, you might be interested to know that the company is in a constant state of hiring. We’ve mentioned that the head offices of this casino network company can be found in London, but Playbook also has a second office in Krakow, Poland, and is interested in finding new people to work at both sites. There are currently vacancies in the product, engineering, and operations teams. You can even get to know some of the people who already work for Playbook by clicking on the profiles that can be found in the “careers” section of the website, all of which link directly to the LinkedIn profiles of the individuals in question. Very few casino network companies make their staff accessible in this manner, so it’s a sign of how proud the company is of its people and also how sure it is that angry customers won’t go looking for them that it has the confidence to list those profiles here.

Is Playbook Gaming Shrinking?

Yes. That’s the short answer. The long answer is that we think something altogether more complicated and clever is happening. 2024 was a year of immense change on the Playbook Gaming network. It saw the closure of Yeeehaaa Bet (a brand that had never really taken off) and the loss of Vickers Bet to AG Communications Limited. That move didn’t work out for Vickers, though, and it left its new home mere months later to become a standalone, independent brand. DragonBet also left Playbook Gaming for pastures new, and that’s where things start to get interesting.

If you visit the ‘new’ DragonBet website, you’ll find that it uses the same template as the rest of the Playbook Gaming brands. It’s not the only betting site out there making use of the software architecture, either. Gentleman Jim and NRG Bet – two of the hottest new UK sports betting brands to launch in 2024 – use the same software and template. While there may be fewer brands under the Playbook umbrella than ever before, we think there are more brands than ever using its software and platform. Is this the new model for success at Playbook? Will we see more “independent” brands appear using Playbook-designed formats? Time will tell, but we think we’re onto something.

Full list of Playbook Gaming sites 2025