Playbook Gaming Limited

The Playbook Gaming sites are Bet Zone, BresBet, Planet Sport Bet, DragonBet and Rhino Bet.
Playbook Gaming Limited operates from 25 Wilton Road, Pimlico, London, SW1V 1LG.

All Playbook Gaming Sites 2025

Bet Zone

BetZone is the archetypal example of what a Playbook Gaming Limited sports betting site looks and feels like, taking the basic pieces of the template that powers Rhino Bet and putting its own spin on them. You’ll quickly find that all of the Playbook betting sites and casinos share a template, which means that all of them look like BetZone. However, writing BetZone off as “just another site” on the same platform. This is a brand with a long history and a strong sense of personality. It also offers promotions and bonuses, which is something that can’t be said of all the Playbook sites.

The range of sports betting options you’ll find at BetZone ought to look very familiar. The online slots casino and live casino options are more of the same, too. BetZone is the official online presence of Bet21 Limited, which was formerly known as Stan James. The company operates almost fifty betting shops in the UK and has been taking bets on sporting matters since 1973. Much like Vickers before it – a brand that’s now lost to this platform- , BetZone and Bet21 have embraced the online format rather than shying away from it and are reaping the rewards of that policy via this website.

BresBet

If you’re visiting these Playbook Gaming sites in order, the template should already have begun to look very familiar by the time you arrive at BresBet. However, the template probably hasn’t looked quite this pretty before. The blue and purple colour scheme is an attractive one and brings the slightly-crowded layout of the Bresbet homepage to life. As is always the case when you’re dealing with white-label casino sites, though, there are subtle but important differences between the casinos. You’ll find that the list of available sports to bet on at Bresbet is shorter than at the other site we’ve looked at thus far, and political betting is off the menu.

Nevertheless, all the popular sports are covered, and to make up for the absence of the ones that are missing, there’s a “Bresbet boosts” section for special bets. These are enhanced-odds bets that you won’t find at the other Playbook Gaming  sites. Horse racing must be the default choice of focus for the Playbook white-label range because it’s presented front and centre at Bresbet just as it is everywhere else. The site is a recent addition to the Playbook Gaming range and was launched in 2021 by gambler-turned-entrepreneur Nic Brereton. Nic also owns greyhounds and racehorses, and a proportion of the money he makes from this site goes to the Bresbet Foundation, which supports animal welfare charities. This is the least experienced of the Playbook Gaming Ltd casino sites by some distance – and also the least experienced owner from a digital point of view – but the early signs are that the lack of experience isn’t counting against the site.

Rhino Bet

It would be easy to write Rhino Bet off as yet another lookalike Playbook Gaming site, but that isn’t the right way of looking at it. Rhino Bet isn’t a copy of the other casino sites in the Playbook range. All of the other casino sites are copies of Rhino Bet. That’s because Rhino Bet is the only casino site in the family that’s wholly owned and operated by Playbook Gaming Ltd. It’s the company’s flagship casino site and also, in effect, a walking billboard. Rhino Bet undoubtedly makes money for Playbook, but it’s also the site that prospective partners look at before they decide whether they’d like to invest in a white-label Playbook Gaming Ltd casino site of their own. That makes it all the more curious that it has a much smaller range than any of the white-label sites. The list of available sports to bet on is noticeably shorter than any of its sister sites, and there are fewer options across the top of the screen, too.

Still, all the basic options are covered, and the casino sections are still present, so the core of the Playbook range is here. Considering this is the only directly-owned Playbook Gaming site in the range, it might surprise you to learn that it launched relatively recently – and smack-bang in the middle of a global pandemic. They say that their streamlined approach allows them to focus on the sports and bets that matter most to their customers and that covering fewer sports allows them to focus on providing superior customer service and spend more time coming up with excellent customer incentives. Customer reviews indicate that you might sometimes be able to find better odds on big sporting fixtures here than you’ll find at some of the bigger sports betting sites on the web.

Planet Sport Bet

After checking out the relatively reserved betting selection of Rhino Bet, the next Playbook Gaming Ltd casino site on our list gives us the longest list of them all. It’s hard to imagine that there’s a sport in the world that isn’t covered by Planet Sport Bet, but then the site wouldn’t be worthy of the name “Planet Sport Bet” if it didn’t offer players a whole world of sports to bet on. Football betting on this website is so comprehensive that it goes all the way down to the Lithuanian A-League, and you can expect similar depth on whatever other sports you might wish to bet on. It isn’t the most memorable casino site you’ll ever come across, offering a fairly plain take on the standard Playbook Gaming template, but most players know that content trumps good looks when it comes to casino sites.

The offering at Planet Sport Bet is more than substantial, and coupled with the range of live and non-live casino games and slots, there ought to be more than enough here to keep the vast majority of players entertained. Planet Sport Bet is linked to Planet Sport – the same independent sports network that owns TEAMTalk and Football 365. The company has existed since 1997 and has worked with many sports betting firms in the past, so the fact that they’ve decided to move to the Playbook Gaming Ltd platform is a real vote of confidence in the network company and the white-label platform. The lack of reviews for Planet Sport Bet at Trustpilot (all of its sister sites have been reviewed multiple times) indicates that this might be the least popular site of the five on the network, but it does enough business to stay afloat and is regularly promoted by the company behind the brand.

DragonBet

DragonBet is the only one of the Playbook Gaming sites to have a past life on a different iGaming network. Until about halfway through 2023, DragonBet belonged to a network company called EGG Limited. It was a delightful name, and if we’re honest, we still miss being able to make egg puns when we write about DragonBet. That’s by the by, though. EGG Limited belonged to the same family who’ve owned the DragonBet brand since the moment of its launch, but 2023 was the year that the family decided that the time had finally come to grow their burgeoning brand’s horizons.

Up until the point that DragonBet made its big and bold move to become one of the Playbook Gaming sites, it had been almost exclusively focused on Welsh sports. Other sports were still covered, but if you loaded the old DragonBet website and went looking for football odds, you’d see Welsh football before you saw English Premier League football, which might have made this the only sports betting website in the world where things appeared that way round. Welsh horse racing is still featured above horse racing elsewhere even today. The site promises more coverage of Welsh sport than any other betting company, and it stands by that promise even now that it’s got a new network and format.

About Playbook Gaming Limited

Playbook Gaming Latest News

5th January 2025: There is a buzz in the air as the beloved Dancing on Ice prepares to welcome its 2025 contenders. All of the betting platforms operating under Playbook Gaming Limited are currently running odds on the outright winner of the 2025 Dancing on Ice contest. Audiences will see a mixture of experienced performers and brave newcomers glide across the ice, keen to dazzle the judges and viewers at home. Among those with promising odds are Chris Taylor, Mollie Pearce, and Sam Aston, who have each been priced at 9/2, indicating that they are viewed as potential frontrunners. Dan Edgar stands close behind at 5/1, with Charlie Brooks on offer at 7/1, while Ferne McCann is currently floating at 8/1. Chelsee Healey, looking to make her mark, sits at 10/1, which may appeal to those who suspect her background in showbiz could be an asset.

Josh Jones, determined to surprise everyone, holds at 18/1, while Michaela Strachan is available at 20/1 and Anton Ferdinand at 22/1, both hoping to gain momentum as the weeks progress. To top off the diverse lineup, Steve Redgrave will also be bringing his sporting expertise to the rink, although some wonder whether the strength he displayed in rowing will translate successfully to sequences on skates. Viewers are already speculating about potential showstoppers, intricate routines, and memorable moments, with many anticipating that the competition will be anyone’s game until the final curtain. Week after week, fans will be glued to their screens to see how the celebrities adapt to new challenges, handle tough feedback from the judging panel, and work under the pressure of live performances.

3rd December 2024: Star review ratings are worth a thousand words, so when Fruity Slots gave Playbook Gaming Limited’s top platform, Rhino Bet a 4.2/5-star rating, the betting operator was undoubtedly stoked to receive such a commendation. According to the review, Rhino Bet impresses with its well-organised layout, featuring separate tabs for sports, in-play betting, virtual games, casino, live casino, and bingo—though access to bingo requires registration. The platform sports a ‘blokey’ aesthetic and caters especially well to sports bettors, offering an exceptional sportsbook with competitive odds and a wide range of betting options. While the slot selection isn’t the largest, with around 600 to 700 games from about 30 providers, there is a good mix of classic and modern titles, including popular games like Bonanza and Megaways slots. The live dealer section includes approximately 80 games, covering favourites like blackjack, roulette, and baccarat, as well as game show-style options, providing choices for those who enjoy the thrill of real-time gaming.

Rhino Bet was also celebrated for offering a welcome bonus of 75 free spins on Bonanza when players deposit £25 using the code CASINO75, giving newcomers an incentive to explore the slot offerings. However, the review highlights some areas for improvement. The banking methods are limited, relying mainly on traditional options like Visa, Mastercard, Maestro, and bank transfers, with no support for e-wallets or modern payment solutions. As another caveat, withdrawal times are slow, taking between two to five days, which might deter some players who are seeking quicker access to their winnings. Customer support is another aspect that could be improved as currently, only email support is available, though the quality of assistance is praised for being friendly and helpful despite the lack of live chat or phone options.

7th November 2024: While Dragon Bet almost exclusively focuses on Welsh sports, the Playbook Limited Gaming platform recently published a piece looking at the American election through a Welsh lens. This article highlighted the deep historical connections between Wales and America, noting the Welsh ancestry among Americans, including a strong presence in the founding and political development of the United States. As the 2024 U.S. presidential race concluded, the spotlight was on the contest between Donald Trump and Kamala Harris, drawing attention from across the Atlantic due to its potential implications for international relations and trade policies affecting Wales. The piece explored how each candidate’s policies might influence Wales, particularly in areas like trade, foreign policy, and environmental strategies. Trump’s “America First” approach raised questions about the stability of trade and international agreements, whereas Harris’s focus on progressive values like climate action and social justice aligned more closely with Welsh governmental initiatives.

The election was presented not only as a pivotal moment for U.S. voters but also as a nail-biting event for Welsh observers, given the historical ties and potential policy impacts. Furthermore, the betting markets were abuzz with speculation, providing a gauge of public sentiment and the perceived odds of the candidates’ success. These markets reflected the global fascination with the election, underscoring its significance as a barometer of future economic and diplomatic orientations that could have far-reaching consequences beyond American borders. The analysis provided by Playbook Limited Gaming offered a comprehensive view of the election from a Welsh perspective, highlighting its broader geopolitical stakes. Now that the results are in and Trump is set to occupy the White House yet again, anxious anticipation for the outcome has quickly cascaded into depression.

9th October 2024: The deceptively named website, Playbook Gaming Ltd, which is in no way linked to Playbook Gaming Limited, has recently reviewed Gentleman Jim and shared some mixed emotions. This peculiar choice to use a name similar to a well-known operator could understandably cause confusion, especially when it comes to reviewing its platforms. According to Playbook Gaming Ltd, Gentleman Jim has earned some nods of approval for its customer service, game variety, and device compatibility. Players have reported satisfactory experiences, particularly when it comes to customer support that resolved issues efficiently, while others praised the platform’s extensive game selection and overall game quality, including both visual appeal and gameplay dynamics. Additionally, its ability to operate seamlessly across various devices adds a touch of convenience that many players value.

However, not all feedback is glowing. The review highlighted some user frustrations with technical glitches and a withdrawal process that wasn’t always as straightforward as players had hoped, despite the clarity of the terms and conditions. There’s also been some grumbling about game outcomes feeling a bit too predictable at times, raising questions about the platform’s randomness. These issues are not unusual in the online gaming world, where platforms are constantly working to better their services, so it’s plausible these concerns have since been addressed. The reviewers emphasised the importance of reading the terms and conditions carefully before diving into any online gambling. While a few users voiced their complaints, it’s worth noting that negative feedback often comes from a small portion of the user base, which doesn’t necessarily reflect the experience of the majority.

2nd September 2024: Sportscasting has recently shed fresh light on the welcome package which is currently available to all new members at Planet Sports Bet, one of Playbook Gaming Limited’s top betting platforms. This recent examination by Sportscasting illuminates the simplicity and accessibility of the offers provided by Planet Sports Bet, established in 2021 and rapidly becoming a favourite among bettors. The site offers a ‘Bet £10 Get £10 Free Bet’ for newcomers who deposit and wager £10 using the special promo code. This bonus is indicative of the site’s user-friendly approach, valid for seven days and applicable at odds of 1/1 or greater. Not just content with a straightforward welcome, Planet Sports Bet extends its generosity through various ongoing promotions which are likely to engage regular bettors.

These include an Acca Bonus that could boost wins by up to 50%, and Best Odds Guaranteed on all UK and Irish horse races starting from 10 am daily. However, while the site ranks well with a 4.5/5 expert rating, it does have areas for potential enhancement. Notably, customer support options are limited as there’s no live chat service, and payment methods are restricted to debit cards and bank transfers. Sportscasting found that Planet Sports Bet doesn’t just cater to sports bettors; it also offers an impressive mobile app which holds thousands of hit online slot games and casino games. The app is also a great tool for placing wagers and checking updates while you are on the move; it mirrors the functionality of the desktop site, albeit with initial loading times that may require patience.

5th August 2024: NRG, operating on Playbook Gaming Limited software, has recently caught the attention of the Bojoko sportsbook reviewers. Launched in April 2024, NRG offers a unique experience for English bettors, particularly those interested in horse and greyhound racing. The platform’s appeal is bolstered by its user-friendly design and a dedicated app for iOS users. While most sportsbooks have a minimum deposit amount of £5 – £10, NRG has ensured that its platform is accessible to all with a minimum deposit of just £1; casual bettors are instantly made to feel welcome here, but as Bojoko observed, to qualify for the £10 free bet which is available via the welcome package, you will need to make a £20 initial deposit and use the bonus code b20g10.

This offer, while straightforward and easy to claim, might seem less generous compared to industry standards, where higher bonus values are more common. The terms are simple, with no wagering requirements and bonus winnings paid in cash, but the free bets must be used within seven days. Bojoko reported that NRG covers a broad range of sports, from football to darts, ensuring there are betting markets for everyone. As previously mentioned, the bookmaker shines in its coverage of horse and greyhound racing, providing extensive options from afternoon to late night. However, some niche sports like padel and badminton are notably absent. The review also mentions that e-wallets, including PayPal are absent from the list of banking partners, which may leave bettors looking elsewhere. Furthermore, customer support is another weak point, as there is no live chat or phone support, leaving email and social media as the only contact methods.

8th July 2024: SBC News has announced an innovative step from Playbook Fusion, a new venture linked to Playbook Gaming Ltd, aimed at merging video games with sports betting. Spearheaded by Steve Rogers, former Chief Commercial Officer of Inspired Entertainment, Playbook Fusion is set to deliver groundbreaking sports-themed gambling content that combines the excitement of sports betting with the immersive experience of video gaming. Rogers brings over 20 years of industry expertise to this project, aiming to create a new content genre that redefines player engagement. Joining him as Executive Creative Advisor is Santiago Jaramillo, who has a robust background in video game development from his tenure at Electronic Arts. Jaramillo’s role will be pivotal in bringing this vision to life, leveraging his experience to blend gaming innovation with sports betting. This collaboration aims to transform passive betting interactions into dynamic gaming experiences, setting a new standard for the industry.

The first game from Playbook Fusion will be football-themed, launching in early 2025, with subsequent releases focusing on other popular sports like cricket and basketball. This initiative not only highlights Playbook Fusion’s commitment to innovation but also positions it as a pioneer in creating a new vertical in the online gaming sector. This development is expected to attract a broad demographic of players, ranging from traditional sports bettors to video game players, by offering unique and engaging content. This new venture underscores the potential for cross-industry collaboration to redefine entertainment standards, making Playbook Fusion a significant player to watch in the coming years.

11th June 2024: All the sportsbooks under Playbook Gaming Ltd run in-house blogs, although, compared to some of the bigger sportsbooks, they are not updated nearly as often. In fact, the latest blog published by Betzone was a betting preview for the Epsom Derby. The 2024 Epsom Derby showcased an exciting array of talent, with James Fanshawe’s Ambiente Friendly emerging victorious at favourable odds. Ambiente Friendly, a Gleneagles colt, impressed in the Lingfield Derby Trial, making light of a strong pace and demonstrating an exceptional ability to handle Epsom’s undulating track. Despite initial concerns about ground conditions, Ambiente Friendly’s win on good-to-soft ground solidified his reputation, with the progeny of Gleneagles showing a notable win rate on softer surfaces. Betzone had also highlighted the potential of Aidan O’Brien’s runners, particularly City Of Troy and Los Angeles.

City Of Troy, despite being a hyped favourite, disappointed with a moderate finish in the 2,000 Guineas and a challenging draw in stall one. Los Angeles, although unbeaten, faced scrutiny over the quality of his trial win at Leopardstown. Ultimately, the 6/1 odds for Ambiente Friendly proved to be an excellent value bet, especially considering the impressive form he displayed in trials. For those looking at each-way bets, Betzone had recommended God’s Window at 40/1. Trained by John and Thady Gosden, God’s Window had shown promise with a strong finish in the Group 1 Kameko Futurity on heavy ground. The Gosdens’ remarkable track record at Epsom added credibility to this choice, making God’s Window a noteworthy contender for punters seeking high-value bets.

15th May 2024: This week, Planet Sport Bet, a prominent platform under Playbook Gaming Ltd, is introducing an enticing incentive for those keen on exploring its array of Slingo games. The site is offering a 10% cashback on losses incurred while playing any Slingo game from Monday to Sunday. This initiative is especially appealing for players who might feel tentative about delving into these games, providing a financial cushion that mitigates the sting of losses. On the other hand, it is also a great excuse for Slingo fanatics to delve back into their all-time favourites. To be eligible for the cashback offer, participants simply need to play any of the Slingo games available on the platform and wager a minimum of £10. The cashback is calculated on losses, ensuring that players can recoup a portion of their funds should luck not be on their side – the maximum cashback amount per promotional period is £20 per customer. The terms of this promotion are straightforward, with the cashback being credited automatically, allowing players to reinvest their returned funds or withdraw them, according to their preference.

As proven by this promotion, while primarily recognised for its sports betting facilities, Planet Sport Bet also thrives as an online casino, offering a diverse range of gaming options that cater to a variety of interests and skill levels. This new promotion underscores the site’s commitment to providing value and next-level gaming experiences to its members. The cashback offer demonstrates the platform’s understanding of apprehension towards unique hybrid games and its intention to offer rewarding gaming adventures, ensuring members always have something to look forward to, regardless of the game outcomes.

17th April 2024: Playbook Gaming Ltd’s sportsbooks may not frequently make the news, but they do make news on their own platforms, such as the latest blog from Dragon Bet detailing Wrexham’s potential for clinching another promotion. This comes after a spectacular season that could see them celebrating consecutive promotions for the first time in their club history. The possibility hinges on their next match against Forest Green Rovers at home. Should they win and rivals MK Dons and Barrow falter in their respective games, Wrexham’s leap to a higher league will be secured. Despite the high stakes, manager Phil Parkinson emphasises maintaining focus on their own performance without distraction from external outcomes. The odds are certainly in their favour, with DragonBet sister sites listing Wrexham as firm favourites against the struggling Rovers.

Currently sitting second in the league table and buoyed by four wins in their last five matches, the team is in strong form. This includes stellar contributions from Paul Mullin, the club’s leading striker, whose recent accolades include the League Two player of the month. Mullin, alongside right wing-back Ryan Barnett and key player Elliott Lee, are pivotal to Wrexham’s push for promotion. Their imminent success could not only mark a historic moment for the club but also validate the ambitious vision set by Hollywood owners Ryan Reynolds and Rob McElhenney, who aim to propel the club back to prominence. With just one more victory needed and potential celebration on the horizon, Wrexham stands on the brink of ascending to League One for the first time since 2004, a fitting climax to this chapter of their storied legacy.

The Playbook Proposition

The full range of services available through Playbook includes full player account management, payment solutions, full “Know Your Customer” assistance, bespoke promotion and bonus offers, and an enormous sportsbook hosting thousands of events each week, including in-play markets. All Playbook’s business partners also receive a CRM system with a visual dashboard to manage their casino and live casino content. This is a long-winded way of saying that if somebody wanted to have their name stamped on a sportsbook or casino website but leave the running of that website entirely to somebody else, Playbook can make that happen. This might have been the attraction that brought Vickers, BetZone and Planet Sports aboard with the brand.

The technology that Playbook Gaming Ltd uses in its day-to-day operations is described as “best in class” and is used to solve what the company refers to as “fascinating challenges” across its many platforms every day. A full list of the specific development and infrastructure technologies used by Playbook is available to peruse on their website, but we won’t list it in full here.

Careers at Playbook

If you have an interest in the casino industry and you like the sound of Playbook, you might be interested to know that the company is in a constant state of hiring. We’ve mentioned that the head offices of this casino network company can be found in London, but Playbook also has a second office in Krakow, Poland, and is interested in finding new people to work at both sites. There are currently vacancies in the product, engineering, and operations teams. You can even get to know some of the people who already work for Playbook by clicking on the profiles that can be found in the “careers” section of the website, all of which link directly to the LinkedIn profiles of the individuals in question. Very few casino network companies make their staff accessible in this manner, so it’s a sign of how proud the company is of its people and also how sure it is that angry customers won’t go looking for them that it has the confidence to list those profiles here.

Full list of Playbook Gaming sites 2025