Prize Land Bingo

prize land bingo logo 2024

Prize Land Bingo sister sites include Bingo Barmy, Bingo Hollywood, 888 Bingo, Wink Bingo, Sing Bingo, Quality Bingo and more.
Prize Land Bingo ( is operated by Broadway Gaming Ireland DF Limited of Hospitality House, 16-20 Cumberland Street South, Dublin, D02Y097, Ireland.

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Prize Land Bingo Sister Sites 2024

Love Hearts Bingo

Love Hearts Bingo logo

Is playing bingo a romantic activity? We’d be inclined to say “no,” but some people clearly think it is. If they didn’t, Lovehearts Bingo wouldn’t exist, and it wouldn’t have been a success for as long as it has among a crowded field of Prize Land Bingo sister sites. While it was once a messy iGaming site covered in love hearts that looked like they’d been scrawled by the hands of a child, Lovehearts Bingo has benefitted enormously from a 2024 makeover and now looks a lot more professional. Other factors that go in favour of the site include the small no-deposit welcome promotion that it offers to new players, and its ongoing promise that all winnings are paid in cash without any wagering requirements, ever. It’s a little odd that the welcome bonus involves free spins on slots rather than free bingo tickets, but we guess we can’t have everything.

Prize Land Bingo sister sites Lovehearts Bingo

Lippy Bingo

Lippy Bingo logo

The times they are a-changing in the world of iGaming, but there’s still a perception that women are more interested in playing bingo games than men. That’s why so many of the Prize Land Bingo sister sites are female-focused. You could make an argument that Lovehearts Bingo was aimed at female players, but there’s no debate to be had about Lippy Bingo. For a long time, we thought that the woman who appears on the Lippy Bingo homepage was Cheryl Cole of “Girls Aloud” fame. We’re now assured that it isn’t – it’s just someone who looks an awful lot like her. Confusingly, the way the games are laid out on the homepage of Lippy Bingo makes it clear that the site is more interested in slots than it is in bingo games. Even stranger is the fact that this is true of a lot of the Prize Land Bingo sister sites.

Prize Land Bingo sister sites Lippy Bingo

Glitter Bingo

Glitter Bingo logo

The Venn diagram of people who enjoy bingo and people who love disco must have a significant overlap, because if it didn’t, there wouldn’t be so many bingo sites out there that use the disco theme. There hasn’t been a disco revival that we’re awarew of, so the sites must target players of a certain age. If you’re of that age, perhaps Glitter Bingo will be of more interest to you than the other Prize Land Bingo sister sites in this list. Having said that, if you’re a bingo fan, it might not actually be of much interest to you at all. Like so many other Broadway Gaming bingo sites, Glitter Bingo isn’t all that interested in providing its players with bingo games – it would rather give them slots instead. Why this basic design flaw exists at so many of the sites on this platform is something we’ve never been able to get our heads around.

Prize Land Bingo sister sites Glitter Bingo

Duck Duck Bingo

Duck Duck Bingo logo

Finally, a member of the Prize Land Bingo sister sites family that actually focuses on bingo! There aren’t many of them to go round, but of those that do, Duck Duck Bingo is one of the old favourites. We say “old” because Duck Duck Bingo pre-dates the existence of the Broadway Gaming Limited network. It was one of the many former Dragonfish Bingo sites that the company acquired from the 888 Group in 2022, and it hasn’t really seen a lick of paint since – that’s why the Duck Duck Bingo website still looks “retro” – and we’re being polite by using that word. Nevertheless, new players at Duck Duck Bingo can claim as many as 150 free bingo tickets with no wagering requirements attached when they join the site and make their first deposit. You can’t really say fairer than that, even if the ducks promised by the site’s name never appear anywhere on its pages.

Prize Land Bingo sister sites Duck Duck Bingo

Wink Bingo

Wink Bingo

According to reviews, Wink Bingo is the best of the Prize Land Bingo sister sites. We’re inclined to agree, and that’s not a statement we make lightly. This is, after all, a network that includes 888 Bingo, which was once one of the biggest bingo sites in the UK. 888 Bingo has declined in quality since it left its former network, though, whereas Wink Bingo has continued to thrive. It helps a lot that it’s easy on the eye, with a theme and style inspired by the works of artists like Roy Lichtenstein. While a lot of the Broadway Bingo sites rely on a template to underpin their functionality, everything about Wink Bingo is unique and original. You might be able to find some of the bingo games and rooms here at other sites on the same network, but you won’t find them wrapped in such an attractive package.

Prize Land Bingo sister sites Wink Bingo

Can Prize Land Bingo Be Trusted?

trust score


Prize Land Bingo is a 4-star trusted casino.

1. Licenses and Fines Prize Land Bingo is covered by a UK Gambling Commission licence. The licence is clean.
2. Accepts UK players? This site was designed specifically for players in the UK.
3. Trustpilot Score 3.1 out of 5.0, but the brand has fewer than twenty-five reviews in total.
4. Operator Name & Location Broadway Gaming Ireland DF Limited is based exactly where it sounds like it ought to be based. Its head office is in Dublin.
5. Bonus Terms x4 wagering on bingo bonuses, x35 on slots bonuses.
6. Customer Support Chat or email, but chat is only available if you’re already logged into your account.
7. Withdrawal Speed & Options Debit cards, PayPal, Apple Pay, bank transfer – but with a minimum wait of four business days.
8. Number of Sister Sites More than 150 Prize Land Bingo sister sites exist on the Broadway Gaming network.
9. Games portfolio A decent number of bingo rooms, some of which are exclusive to this network, plus about five hundred slots.
10. On GamStop? Prize Land Bingo is on GamStop.
Overall SCORE > ★★★★★ – 4/5 Stars

Prize Land Bingo Review 2024

You wouldn’t necessarily know it from the name, but Prize Land Bingo is an iGaming site with a storied history. It was once known as Iceland Bingo (or Bingo Iceland) and was the official bingo and casino site of the Iceland supermarket chain. A few years ago, Iceland realised that supermarkets probably don’t have any business running iGaming sites and ended the deal. That ought to have been the end of the site, but it rebranded itself as Prize Land Bingo and kept going. That’s why you can see hints of Iceland’s branding in the Prize Land Bingo logo. It hasn’t been advertised on television for a while, but it’s still one of the top sites on its network. Let’s see if we can work out why.

Prize Land Bingo sister sites homepage

Prize Land Bingo Welcome Offers

The welcome promotion is right in the middle of the Prize Land Bingo homepage, so it’s the first thing you’ll see when you load the website. It’s a simple offer to understand, with £50 in bonus cash plus a free spin of the site’s Prize Wheel in return for a deposit of £10. Players need to use the code “PRIZE” when making their qualifying deposit to unlock the bonus.

Players are free to use their bonus cash on bingo games or slots, but wagering requirements differ based on their choice. It’s x4 on bingo games but x35 on slots. There’s an absolute cap of £100 on conversion, so that’s the maximum you’ll be able to extract from the bonus no matter how much you win.

Ongoing Promotions

At first glance, it looks like there are a lot of ongoing promotions to get excited about at Prize Land Bingo. A second glance will tell you that all the site has actually done is dress up some of its bingo rooms as promotions and advertise them on its Promotions page, which is more than a little bit cheeky. As of the time of writing, the only “real” promotions offered by Prize Land Bingo (other than the welcome bonus) are the “Happy Hour” bingo bonuses that become available once per week, a small bonus of twenty free spins per week so long as you make a qualifying deposit within the week, and some prize draws. This is all subject to change, though, and the page is worth checking regularly.

What are the Pros and Cons of Prize Land Bingo?

Pros: This is a long-tenured and trusted bingo brand with a lot of high-quality bingo rooms. Its welcome promotion is worth happening, and there are some nice perks for winners in plenty of the bigger rooms. The bonus prize wheel might deliver a different prize every day you log into the Prize Land Bingo site.

Cons: Service standards here aren’t great. There’s no way of getting live customer assistance unless you’re already logged into your account and withdrawals move at a snail’s pace. The way that the site advertises promotions feels a little bit misleading – most of the contents of the Promotions page shouldn’t be there – they’re bingo rooms, not bonuses.

Top Games at Prize Land Bingo

Confusingly, Prize Land Bingo opts to showcase the best of its collection of online slots before it gets around to showcasing any of its bingo rooms. We’ll take the bingo rooms first, though, because they’re what the site is supposed to be about. Bounce’t is the most popular bingo room at the site, and it’s a 75-ball variant that you’ll be familiar with if you’ve played at any of the Prize Land Bingo sister sites before. The Big £10,000 is the next most popular room and is a traditional 90-ball bingo room that does precisely what it sounds like it ought to. The other top bingo rooms here are the Mystery Jackpots room, the “WOW” room, and the Kingo Bingo room.

If you’ve come to Prize Land Bingo to play slots, you’ll find that its portfolio contains about five hundred games taken from market-leading providers, with Eyecon getting more of the spotlight than any other provider. Shaman’s Dream 2 was the top slots game at Prize Land Bingo at the time this review was written, but Clover Rollover 2 wasn’t far behind it, and Mistress of Egypt was also in a prominent position. History-themed slots seem to go down well here; Rise of Maya and the Viking-themed Slingo Berserk were also advertised on the site’s homepage.

Withdrawal Processing and Support

We don’t necessarily expect every top bingo or casino site to be able to provide us with instant withdrawals, but we’re far enough into the 2020s to expect same-day withdrawals as a service standard. Prize Land Bingo can’t get anywhere close to that. Its withdrawal options are limited to debit cards, PayPal, Apple Pay, and wire transfers, and none of those methods move quickly. There’s a mandatory 48-hour hold on all withdrawal requests, after which it takes at least another two business days to get a withdrawal to you, even if you’re using PayPal. That’s four business days in total, which might increase to seven if you’re using Apple Pay or a debit card, and a whole ten on wire transfers. It’s all too slow.

Customer Support and Licensing

This is another place where Prize Land Bingo needlessly falls down. There’s a live chat service at the site, but you can only use it if you’re already logged in. Given that login issues are one of the most likely reasons that people might need to talk to customer support, that’s not great. If you’re locked out, all you can do is email [email protected] and wait however long it takes for someone to get back to you. The site doesn’t have a telephone number.

Prize Land Bingo is covered by UK Gambling Commission licence no. 58267, which is held by Broadway Gaming Ireland DF Limited in its capacity as the site’s operator. This licence covers all of the Prize Land Bingo sister sites and was clean at the time this review was written.

Prize Land Bingo – The Verdict

This is a mid-range bingo site. It’s not terrible, but there’s nothing outstanding or even particularly memorable about it. However, with a couple of small changes, it could be an awful lot better. If Broadway Gaming were to add live customer support and a faster, smoother withdrawal process to the site, it would jump ahead of most of its competition. Until that happens, though, it’s going to lag behind the best of the bingo sites available to players in the UK. Its Bingo Iceland glory days feel like a very long time ago.

Prize Land Bingo mobile screenshot

What are players saying about Prize Land Bingo?

Here are our condensed / reader’s digest summaries of recent player reviews of Prize Land Bingo.

  • 25-May-2024 by Lorraine:
    I had a login problem, so I went to the online chat and spoke to Alex F. who escalated my problem for me. I’m not very technical, but Alex helped me a lot. A star in my eyes. I will await the outcome now. – source: Trustpilot
  • 14-May-2024 by Tracey:
    I sent all the ID information they requested, but my account is still blocked. Before it was blocked, I made a withdrawal of £29 and still haven’t received it. They are quick to take your deposit but not so quick to pay out. – source: Trustpilot
  • 04-Mar-2024 by June:
    Aline P. was the chat member I spoke to, and she was a great help from start to finish. – source: Trustpilot
  • 07-Mar-2024 by Leon:
    They blocked my account after I tried to withdraw my winnings and asked for ID, which I sent. I haven’t heard back from them for 3 days despite emailing daily. Update: 6 days later, still no response. I will be taking this to the ombudsman now as this is the worst customer service ever. Prize Land Bingo is a scam. – source: Trustpilot
  • 04-Dec-2023 by Kizzy:
    Stay away. They were happy to take my money, but when I won £50, they shut my account and refused to give me my winnings. I will take further action if needed. This site is a scam. If I could give 0 stars, I would. – source: Trustpilot
  • 26-Nov-2023 by Sue:
    I deposited for a 50% redeposit bonus but didn’t receive it. Got in touch with live chat, and they couldn’t help and told me to email. Three days later, still no response. Every time I deposit for a bonus, I have problems like this. I won’t be depositing anymore, can’t keep going through this. – source: Trustpilot
  • 07-Aug-2023 by Charlie:
    Back from a ban, I made two deposits. The first deposit won absolutely nothing. The second deposit won a free spin bonus with a £1 stake for 15 spins, which only won me £4.20. Absolutely scandalous. – source: Trustpilot
  • 17-Aug-2022 by Kstar:
    Absolute joke. Wagered hundreds all week with 0 free spins on the slots. Pure corrupt con! Deserves 0 stars for being a fraud site. – source: Trustpilot
  • 01-Apr-2022 by Gavin:
    I joined Prize Land Bingo in January 2022 as my friend recommended them. Since then, I have found the whole experience pretty impressive, especially how easy it is to play my favourite games. The customer service is more than adequate, and they appear to have people available whenever I need them, which reassures me that they care. If you’re looking for a trusted bingo provider, then Prize Land Bingo is well worth a try! – source: Trustpilot
  • 16-Feb-2022 by Sean:
    Since the takeover from Iceland Bingo, the bonuses and payouts have been shockingly bad. The site is now the slowest of the old 888 sites. Sadly, my playing on this site and all other 888 sites is over. If you want to make the 888 franchise richer with little return, then this is the site for you. Not for me, thanks. – source: Trustpilot