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Unibet sister sites include Bingo.com, Unibet Bingo, Unibet Casino, and 32Red.
Unibet (unibet.co.uk) is operated by Platinum Gaming Limited, Kindred London Ltd, Kindred House, 17 Hartfield Road, London, SW19 3SE.

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Unibet Sister Sites

Unibet Casino

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Unibet Casino is the part of the main Unibet website that players come to if they want live dealers, table games, or slots. While the Unibet brand is known for sports bets above all other things, Unibet Casino is a little more diverse. Much like Unibet Bingo, Unibet Casino is a Unibet sister site that also happens to be part of the Unibet site proper. Platinum Gaming Limited does an excellent job of keeping all of its brands “under one roof.” The games portfolio at Unibet Casino runs two thousand deep. That’s a lot of options to get to grips with, and better still, the casino learns from you. It takes note of what kind of games you enjoy playing and recommends new ones to you based on what you’ve played before. It’s a bit like the online casino equivalent of Netflix! Unibet Casino doesn’t have the experience in the market that the Unibet sports betting brand does, but it offers quality and depth. That makes it worth your consideration.

Unibet Casino Homepage

Unibet Bingo

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Unibet Bingo was born from the same train of thought as Unibet Casino. It’s another Unibet sister site that’s linked directly to the main Unibet site, and it fits in with the “all under one roof” idea that we mentioned when we were talking about Unibet Casino. This is a thoroughly modern bingo minisite with an easy-on-the-eye design and a small but well-formed collection of bingo games. There are bingo rooms at Unibet Bingo with prize pots both high and low, but each room is also linked to a progressive jackpot that could be won by any player at any time. Promotions come and go, but the Unibet Bingo Wheel is a permanent part – and a big part – of the bingo fun at Unibet Bingo. Players can qualify for a spin of the wheel just by playing games, and when they’ve earned enough points to spin it they can win instant cash prizes and free bingo games. If you decide to visit Unibet Bingo, be sure to check out the bingo guides section. It’s not your average info section – it contains advice that genuinely could improve your chances of becoming a regular winner.

Unibet Bingo Homepage


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We’ve already covered the fact that Unibet Bingo exists, and it’s a good bingo site (or minisite). However, it’s still slightly surprising that it exists at all when Bingo.com is one of the Unibet sister sites. A bingo site with a URL as convenient as bingo.com is always likely to be a hit with players, and that’s the case here. It’s not just one of the most popular bingo sites in the UK – it’s one of the most popular in the entire world. It almost goes without saying that this is a casino site that specialises in bingo, so there’s no point in giving Bingo.com a visit if you’re interested in any other type of casino or betting game, but if you tire of the rooms available at Unibet and you’re looking for something more specialised, there are far worse choices out there than this one.

Unibet sister sites Bingo.com


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Not a lot of people know that 32Red is technically a Unibet sister site, but that’s because not a lot of people know the Kindred Group exists. Unibet is the property of Platinum Gaming Limited, and 32Red has a limited company casino network of its own, but both of those smaller companies belong to the enormous Kindred Group. The group doesn’t publicise itself, but it sits in the background of the UK scene and is, in fact, one of the biggest casino companies in the country. In fact, its reach expands beyond the UK. There are Swedish and Finnish casinos attached to the group, some of which aren’t even open to UK players. Back to the topic of 32Red, though – this is one of the hottest gambling brands in the business. It’s a noisy site and brand, frequently indulging in high-profile advertising campaigns with celebrities, but it offers everything Unibet does with the exception of bingo.

Unibet sister sites 32Red

Unibet News

: This week, Wales Online provided comprehensive coverage of the upcoming Coral Welsh Grand National 2023. The prestigious event took place at 2.50 pm on Wednesday, December 27, at Chepstow Racecourse and delighted audiences with its challenging three and three-quarter mile race, featuring 23 fences. The gates were flung open at 10 am, with the first race at noon and the last of eight races at 3.55 pm. For those who were unable to attend in person, the race was broadcast live on ITV4. Additionally, live streaming options were available on the Paddy Power website and app, as well as on Bet365 and Unibet sister sites, where all races were accessible to members online and on mobile. This year’s event was particularly significant as it offered a substantial prize of £150,000, drawing some of the finest long-distance chasers.

Unibet Welsh Grand National

The favourite to win this year’s Grand National is Autonomous Cloud, with odds of 4/1. The seven-year-old, ridden by Paddy Brennan, is known for being a good jumper, though this race was a step up in class. Other notable contenders include Nassalam at 5/1, ridden by Caoilin Quinn, and Super Survivor at 13/2, ridden by Gavin Sheehan. Iron Bridge and Complete Unknown, both at 7/1, are also among the top contenders. Last year’s Welsh Grand National saw a remarkable victory by The Two Amigos, trained by Nicky Martin. The win marked a significant moment for The Two Amigos, breaking a four-year losing streak and emerging triumphant from a field of just seven contenders.

: This week, Poker Industry Pro featured an article highlighting Unibet Poker’s array of festive promotions, designed to captivate players during the holiday season. Unibet Poker, known for its engaging and player-friendly platform, is enhancing the festive spirit with a series of Christmas-themed promotions throughout December. The highlight of the festive offerings is the ’31 Days of Christmas’ Advent Calendar promotion, which commenced on December 1st. This promotion invites players to participate in daily missions, offering a variety of rewards. These rewards include HexaPro tickets, entries to tournaments, sit & go tickets, cash spins, tokens for the Santa’s Challenge mini-game, and bonus points. The structure of this promotion is strategically designed to encourage players to return each day to claim their rewards, thereby increasing engagement and excitement.

Additionally, Unibet sister sites are featuring the mini game ‘Santa Flips’, available throughout December. This game has been a part of Christmas promotions in previous years and continues to be a favourite among players. The mini game adds an extra layer of fun and provides additional opportunities for players to win prizes. The Christmas promotions are a testament to the platform’s commitment to providing an enjoyable and rewarding experience for its players. These promotions not only offer the chance to win various prizes but also enhance the overall poker-playing experience during the festive season. With its user-friendly interface and a wide range of games, the poker platform stands out as a top choice for poker players, especially during this festive time of the year.

: Kindred Group, the parent company of Unibet sister sites, has recently announced its decision to withdraw from the North American market. This strategic move comes after a period of financial challenges for the company, as reported by the Racing Post industry editor Bill Barber. In 2022, Kindred Group experienced a significant downturn, with a 15% reduction in revenue and a substantial 62.5% drop in pre-tax profits. This financial strain has led to discussions about the future of Kindred Group, with the possibility of a sale being a prominent topic of conversation. The decision to exit the North American market marks a significant shift in Kindred Group’s operational focus. The company, which is listed on the Stockholm stock exchange, has been grappling with the complexities and competitive nature of the North American betting landscape. This move to pull out of North America indicates a strategic re-evaluation, as Kindred Group seeks to stabilise and potentially prepare for a sale.

Unibet leaving US market

The implications of this withdrawal are substantial for Kindred Group. It reflects the challenges faced by betting companies in maintaining profitability and competitiveness in diverse global markets. The company’s focus is now likely to shift towards consolidating its position in other markets and possibly restructuring its operations to attract potential buyers. This development is a clear indicator of the volatile nature of the betting industry and the need for companies to continuously adapt to changing market dynamics and regulatory environments. As the company navigates through these changes, the industry will be watching closely to see how this impacts Kindred Group’s future and the broader betting landscape.

: Unibet has rolled out an attractive offer for new customers, as highlighted by The Sun. This promotion is particularly appealing for those venturing into sports betting for the first time, offering a safety net for their initial wager. New customers placing a bet on any football fixture will receive their money back as a bonus up to £40 if their first bet does not result in a win. Additionally, they will also receive a £10 bonus for use in Unibet’s extensive casino game library. To claim this offer, new users need to register an account with Unibet, deposit a minimum of £10, and place a football bet with a minimum stake of £1 at odds of 2/5 (1.40) or greater. It’s important to note that each leg of a multiple bet must also exceed odds of 2/5 (1.40) to qualify. However, bets placed on horse racing, greyhound racing, trotting, and virtual sports are not eligible for this offer.

If the first bet is unsuccessful, Unibet will refund the stake up to a maximum of £40 as bonus money, which comes with wagering requirements. Alongside this, the £10 casino bonus also has its own set of wagering requirements. These bonuses provide an excellent opportunity for new bettors to explore Unibet’s offerings with reduced financial risk. This promotion is a testament to Unibet’s commitment to providing value and a positive experience to its users. It’s a smart way for new users to get acquainted with Unibet’s sports betting and casino platforms, with the added assurance of a safety net on their initial wager.

: As the NFL season reaches its peak, the Unibet sportsbook is capturing the attention of American football fans with a remarkable promotion. Highlighted by PennLive on November 18th, this offer is a game-changer for new users at Unibet. By using the promo code SBPENN-LIVE, NFL enthusiasts are given a rare opportunity: a £500 second chance bet. This promotion is not just another run-of-the-mill offer; it’s a testament to Unibet’s commitment to providing exceptional value to its users. It is just a shame that such promos and benevolent efforts don’t stretch over to this side of the pond! To bank this offer, register on Unibet’s platform, using the specific link provided by PennLive and by entering the unique code. The process is seamless, requiring standard account verification and setup. Once the account is ready and the first deposit is made, users can place their initial bet on any NFL game, provided the odds are -250 or higher.

Unibet Penn Live Offer

If this first bet doesn’t win, Unibet steps in with a safety net, crediting the user’s account with a bonus bet matching the stake of the lost bet, up to a generous £500. This bonus bet, which must be used within 30 days, offers a second chance to win, with the added advantage of only needing to be wagered once to turn it into withdrawable cash. By aligning the arrival of the promotion with week 11 of the NFL action, which will see the Jets playoff against the Bills, and the Vikings hammer down on the Broncos; the excitement around these fixtures is palpable, even on this side of the Atlantic!

: In a compelling turn for new players, Unibet sister sites have launched an offer that’s grabbing attention. The promotion promises to mitigate the sting of initial losses by offering up to £40 in bonus bets. Moreover, if your first wager doesn’t hit the mark, there’s an extra perk of £10 in casino credits to sweeten the deal. This offer is a standout opportunity for newcomers to get acquainted with the platform without the usual risk associated with a first foray into online betting. The conditions stipulate that if your first bet falls through, the bonus – equivalent to the stake, up to £40 – will be returned. This provides a substantial safety net for new players. Moreover, the additional £10 casino credit opens the door to experiencing the wide array of games available on the site, providing new members with a well-rounded introduction to the casino’s offerings.

To be eligible, sign up and make a minimum deposit of £10. It’s essential to note that the refunded stake and the casino bonus carry a wagering requirement. The sports bonus must be wagered three times at odds of 2/5 (1.40) or greater, whereas the casino bonus requires a 35x wagering requirement, which is in line with industry standards. Such a promotion is not only a thoughtful welcome gesture but also a testament to the confidence that the site has in its gaming experience. By essentially offering a risk-free initial bet, they allow new players to immerse themselves in the thrill of betting, knowing that a safety net is in place.

: The Independent has thrown its hat into the ring to give its take on one of the industry’s notable sportsbooks and their compelling offers. If you’ve been on the hunt for an enticing betting experience, look no further. The renowned publication has extensively covered the betting promotions currently making waves, and the standout is none other than the offerings by the well-established betting platform, Unibet. With a blend of four tantalising sportsbook bonuses, this platform ensures both newcomers and seasoned bettors have something to cheer about. First up, for those diving in, there’s the ever-attractive £40 Money Back Bonus. This means that if your first wager doesn’t turn out as expected, you’ll be cushioned up to a £40 loss, keeping things risk-averse. And as an added cherry on top, the platform will gift you a £10 Casino Bonus.

Unibet The Independent

Additionally, the sportsbook showcases its ‘In-Play Free Bet Club’. Those who relish the adrenaline of live betting will be rewarded with a £10 In-Play Free Bet every week, provided they place at least five in-play bets. This initiative encourages active engagement, ensuring that the thrill never stops. The Unibet sister sites’ ‘Refer a Friend’ program are winners for those who love sharing a good thing. By referring friends, punters can earn up to £300 in bonus money. It’s not just about individual enjoyment; it’s a collective celebration of betting fun! Lastly, their multi-sport ACCA insurance ensures that if one selection falls short in a 5+ ACCA, up to £10 will be returned as a free bet.

: The Unibet sister sites have had a busy week of boosting bets this week; remarkably, the website Betting Tips 4 You managed to keep up with all the boosted bets to put them in front of their readership. As noted by the betting expert, Herrin Kendrick on the 14th of October, one of the most enticing offers from the network of betting sites was one which applied to one of the most highly anticipated sporting events of the year, the long-awaited fight between KSI and Tommy Fury. In the run-up to the fight between two of the most popular boxers, Unibet was inviting bettors to wager on KSI winning by knockout, technical knockout, or disqualification at 6 / 1 odds.

Even though just about everyone was expecting the YouTube celebrity KSI, who has amassed the nickname ‘the Nightmare’ to add another victory to his controversial ‘not a real boxer’ legacy, the underdog, Tommy Fury, was dubbed the winner. However, major drama followed the majority decision, which was later corrected to a unanimous decision. Immediately after the fight, a 57 – 57 draw was called, but it was only after one eagle-eyed fan noticed that the scores had been added up incorrectly. When the scores were rectified and finalised, the scorecards stood at 57 – 56, in favour of the ex-Love Island star. Naturally, ‘the Nightmare’ was furious at the decision, he firmly believed that he fought well enough to win the match, but the scorecards don’t lie – unless they have been added up wrong!

: On the 2nd of October, the poker editor at Poker Industry Pro reported on the lack of online poker platforms entering the Dutch iGaming market. Online gambling was legalised in the jurisdiction two years ago, but gambling operators, especially the ones who specialise in online poker games and tournaments, are hardly flocking to the jurisdiction. However, according to Anuj Arora, that may all be set to change in the next year. By their account, two new online casinos which feature online poker rooms will enter the Dutch iGaming scene in 2024, joining GGPoker, which rocked up two years ago when the gates first opened, and the two platforms which were keen to follow in the footsteps of GGPoker, Bet365 and Holland Casino, which both work on the iPoker network.

Unibet Netherlands

Unibet became the fourth online casino which caters to poker players in the Netherlands, but whether the dynamic platform has what it takes to continue winning the favour of poker players over the casino brand operators who will give them fresh and tough competition in the small scene is yet to be revealed. Three of the main poker giants, including 888 Poker, Poker Stars and Party Poker are still on the Dutch side-lines, and it is looking unlikely that any of the powerhouse poker triad will start stepping on Unibet’s toes any time soon. One has made no plans to launch, while another is struggling to get over the licencing stumbling block and the other (the article didn’t disclose which one is which) revealed that they have withdrawn their licencing application.

: The Unibet sister sites are making light work of dominating the freshly regulated American sports betting landscape with their obscenely generous welcome bundles and comprehensive coverage of everything from American football to basketball to baseball. After establishing a strong online presence, the bookmaker is moving into the retail domain but their new brick-and-mortar venture is far from the typical high street bookies experience that many sports bettors in the UK still enjoy, despite the flashy incentives dished out by online and mobile bookmakers. On September 22nd, PR Web shared a press release from Swinomish Casino & Lodge, which announced the grand opening of the Unibet Sportsbook at Swinomish Lounge.

This project has been underway since May 2023 after the casino started to introduce self-serve kiosks for sports betting to their establishment. The eight betting kiosks will remain in place, but after the grand opening in partnership with Unibet, guests of the casino and lodge will have the opportunity to place sports bets via a new cashier counter. Bets above £5 will be accepted at the cashier counter, and bettors are invited to use them to collect their winnings. To create a warm and inviting atmosphere, the casino has also been kitted out with a 30-foot video wall, which will be used for streaming all the major games in the American sports calendar, and there will be ample seating to provide a space where punters can sit back, relax, and hope that the odds on their betting slips work in their favour.

: On the 9th of September, the sports-centric news platform, New York Upstate, circulated a promo code, redeemable on Unibet for 10 bonus spins. The promo code will expire at the end of September, until then, residents of Pennsylvania can get their free spin on. If new members want to stick around on the sportsbook, there is ample incentive to do so, as first deposits will be matched by 100%, and the max amount of redeemable bonus cash is £1,000. If this welcome package doesn’t tempt you into going through the registration process and verifying your account, it may be worth biding your time and waiting until a major sporting event as the Unibet sister sites tend to roll out enticing new promotions around them.

Unibet Pennsylvania Promo

Ten free spins may not seem like much next to the prospect of doubling your cash up to £1k, but if you have only spun slots via slot machine terminals or you are completely new to reel mechanics, the totally free bonus spins are a great introduction to some of the best video slot games to ever reach online casinos. Knowing that no slot game theme will appease all players, the sportsbook casino ensured there are plenty of choices between the eligible games the free games can be redeemed on. If you have always been enthralled by the mystique of Ancient Egypt, delve into the IGT classic, Cleopatra. If you have always wanted to live out a conquistador fantasy, load up the reels to Gonzo’s Quest, or discover the win potential in Wheel of Fortune!

: This week, Poker Industry Pro noticed that the Unibet site has launched a new customised dashboard for poker-playing members of the site in a bid to personalise the landing page, enhance user experiences and tailor player engagement. Of course, these new adjustments to the casino landing page will also mean an uptick in revenues if it can tempt players into sitting at more poker tables, but that isn’t to say the new site overhaul didn’t make the Unibet sister sites infinitely more appealing to people who are looking for a solid sportsbook to stick with that also enables them to dabble in poker games when the mood strikes them. After the new user interface adjustments it is easy to distinguish the tournament poker games from the Sit and Go games and cash games; it is also easier to find the kind of poker game you are looking for. For example, if you want to play a game of Hexapro or Banzai poker, just hit the tab that appears at the top of the poker game and jump into a game that suits your budget and level of experience.

Also on the Unibet Poker page, you can change the table background to an aesthetic that suits you. There may not be too many options to choose from, but it is likely that you will find a game that is easy on the eye. Additionally, you can easily view your current standing in the loyalty program, and how many more XP points you need to progress to the next level.

: If you ever wondered how much cash Unibet has in the bank, the value of their new sponsorship deal may give you a view into how much cash is floating around the international bookmaker’s operation. On the 16th of August, Racing TV raced to the finish line to be the first sports news site to announce that the online bookmaker has signed a multi-million-pound Champion Hurdle Deal. Given that the deal will run up to 2028, the gambling firm got its money’s worth; however, as Kindred-owned betting companies have been the proud sponsors since 2011, it is unlikely 2028 will see the end of the fruitful sponsorship deals. Interestingly, only three companies have had the honour of sponsoring the race on the opening day of the prestigious event, which just goes to show how crucial it was for the Kindred Group to secure this sponsorship deal. Not that the Unibet sister sites have ever struggled to find events, tournaments, and teams to sponsor; since the inception of the company in 2013, Unibet has sponsored over 2,000 races.

Unibet Champion Hurdle

As part of the sponsorship deal, the sportsbook will create a fresh Road to Cheltenham series. It will consist of four refreshed hurdle races, including not one but two Grade One contests, which will only invite two of the very best milers in the UK. Racing TV advised their readers to mark their calendars for the 27th of January 2024, when the Unibet Hurdle on Festival Trials Day will take place at Cheltenham.

: On the 31st of July, SBC News, along with several other online news websites, announced that Unibet has been made the title sponsor of the prestigious Morning Dash preview show hosted by the Racing Post. While that probably doesn’t mean much to anyone who isn’t plugged into international horse racing, it is a major sponsorship deal, which was only made possible by partnering with the Spotlight Sports Group, otherwise known as the SSG. The preview show will run throughout the Qatar Goodwood Festival, and the programme will be filmed and aired every day from the 1st of August to the 5th of August. Anyone tuning in will get first wind of exclusive Unibet sportsbook offers, which won’t be found on the sportsbook’s promotion page.

A series of horse racing ambassadors onboard with the Unibet sister sites will be involved with the morning preview, including the highly revered Classic trainer Richard Hannon Junior, and the successful jockey, Martin Dwyer, who has won multiple Group 1 races. Earlier this week, the head of racing at Unibet, Ed Nicholson, spoke with the press and let several news outlets know just how much he champions and respects the morning preview shows hosted by the Racing Post. He sees the morning shows as one of the best ways to get the hottest tips, the most informed opinions and the most detailed analyses for every major horse racing event and tournament throughout the year. He also promised daily special deals to every horse racing bettor tuning into the show.

: On the 19th of July, the Deccan Herald online news website published a comprehensive review of Unibet’s casino and sports betting options and features. The review starts by pointing out that no iGaming brand stands out better from the competition as well as Unibet; it is a well-established powerhouse in the iGaming industry, plus it is highly revered for its diverse gaming options, user-friendly interface, and unrivalled reliability. By the reviewer’s account, the platform that has been around since 1997 is unrivalled in almost every aspect; the fact that it attracts over 20 million customers from across the globe is a great testament to that subjective opinion. Getting some of the most important facts out of the way first, the reviewers allowed their readers to rest assured that the platform is licenced and kept in check by both the UK Gambling Commission and the Malta Gaming Authority.

Unibet Deccan Herald Review

On the casino side, the game library was described as one that provides a rich smorgasbord of varied titles, including live dealer games, video poker, and every kind of slot game that you can possibly imagine from top-tier developers, such as Play N Go, Microgaming and NetEnt. Moving onto the sportsbook side of Unibet, Deccan Herald covered the broad sports selection, which covers niche sports including e-sports and snooker, and the diverse betting markets, including the in-play betting options. Last but not least, the reviewers highlighted the benefits of the competitive odds, which mean greater returns on winning bets. All in all, it is safe to say that Deccan Herald was won over by the sportsbook casino.

: This week, talkSPORT reviewed Unibet and confirmed for their readers that the sportsbook is far from a scam site. After doing a little digging, the talkSPORT betting experts revealed that the sportsbook has been at the top of its game since 1999, and it hasn’t failed to move with the times since its inception. Proving that an old sportsbook can learn new tricks, the betting firm has put the pedal to the innovative metal to offer their sports bettors the ability to live stream the races and matches they are betting on, cash out early during games to accentuate wins, and take advantage of the live betting capacities. After the £40 sports bonus from the generous sign-up offer has served its purpose, regular members can take advantage of the prolific odds boots, and the free prizes which can be granted to members using the bet builder feature.

Money-back specials also prominently feature on the promotions page, alongside details of how popular members can rake in up to £150 via the refer-a-friend bonus scheme. Should anything go wrong while you’re wagering with the Unibet sister sites, support is available via live chat 24 hours a day, seven days a week. talkSPORT also confirmed that the sign-up process is effortless and that the native app, which is available to download via the Google Play and Apple stores, is effortless to use; to find the betting markets you are looking for, just use the search bar that is always hovering at the top of the page.

: If making the most of the action at the Royal Ascot means finding the best sportsbook for bonuses and competitive odds, an article recently published by the Telegraph has you covered. As disclosed by the betting experts, it isn’t only new members who can expect to be lavished with promotions during the prestigious 5-day racing event. Currently, Unibet is offering new customers a free £20 racing bet and £10 casino bonus after a qualifying £20 wager has been settled on odds of 2 / 5 or higher. Combi-bets are accepted as the qualifying bet, as long as the minimum odds are met on each leg. If you have already taken advantage of the sportsbook’s welcoming generosity, not all is lost, especially in the presence of the Daily Uniboost feature, which will remain active for each of the five days of the racing event. The writers at the Telegraph revered the single bet boosts as some of the best in the online bookmaking industry; it doesn’t matter if you are wagering on an outsider or a bookie’s favourite, you can expect boosted odds by the smorgasbord.

As seven races will take place on each race day during Royal Ascot, and you can only cash in on three bet boosts daily, be careful about which bets you want to be boosted. If the horse you backed finishes second or third in a race, the money-back specials can compensate you with a refund of up to £10. Bigger cashback deals are available to bettors who back a horse that almost makes it to the finish line first.

: This week, Odds Checker announced that for players in some states in the US, up to £10 in bonus cash can be claimed each and every week. While that will be a drop in the wagering ocean for high-stakes sports bettors, sportsbook members with more meagre budgets will undoubtedly use the generous incentive to start their membership with one of the world’s biggest and most highly revered online bookmakers. To qualify for the bonus cash, you must register a new account using the 100% exclusive link, which is only available via Odds Checker, and then wager on any of the online slot games or live dealer casino titles.

Unibet USA

With hundreds of titles to choose from, Unibet sister sites customers can take their pick of the iGaming games provided by some of the hottest content providers in the industry. As it stands, the bonus cash can be claimed every Monday, Tuesday or Wednesday. Of course, this weekly bonus offer doesn’t override the colossal welcome offer, which is still available to players in Pennsylvania and New Jersey. There is a selection of welcome offers new members can choose from; the most generous is undoubtedly the one that allows new registered members to receive a 50% deposit bonus match worth up to £1,000. While it is slightly disappointing that it isn’t a 100% bonus match, Unibet is still far more accommodating for high-stakes bettors – at least they are on the other side of the pond; the bonuses are enough to leave UK players green with envy!

: Casino City Times, Inside Asian Gaming, and Gaming Intelligence are all talking about how the gambling firm behind Unibet has been fined for breaking advertising regulations in Australia. The sports betting company, Betchoice, which operates as one of the Unibet sister sites, has been ordered to pay AUS £60,000 plus investigation costs after they offered gambling inducements – which were deemed illegal by investigators – to residents of New South Wales. The penalty was imposed on the 22nd of May after the press release was distributed through iGaming network sites on the 24th. Betchoice was guilty of circulating promotions that tempted them into participating in gambling activities and opening an account with boosted and special odds used as the dangling carrot.

While promoting sportsbooks with a specific focus on boosted odds and free bet offers are okay in the UK, under the New South Wales Betting and Racing Act, it is an offence to publish any form of an advert or marketing material which induces people to bet or participate in special offers. The executive director of Regulatory Operations and Enforcement in NSW, Jane Lin, publicly condemned the gambling firm behind Betchoice for not acting in accordance with the clearly defined regulations which prohibit bookmakers from offering inducements to players so they feel inclined to open a new betting account. The regulations are in place to minimise the risks of gambling harms, so naturally, the regulatory body came down on Betchoice hard. This isn’t the first time they have received a fine either. In 2021, they were found guilty of similar offences and received a £48k fine.

: As advertised by the Telegraph, Unibet was one of the most attractive sportsbooks to place a wager on the Champions League match between Inter Milan and AC Milan, which came down to the phenomenal odds on offer in addition to the various promotions available to new members and existing customers alike. Unibet allowed its members to wager on Inter Milan to win at 27 / 25 odds, Inter Milan scoring more than 1.5 goals at 57 / 50 odds, and Edin Dzeko to score at any time during the match at 11 / 5 odds. At the time the article was published, Unibet was also giving away £20 in free bet builder bets in addition to a £10 casino bonus; the best part about this promotion is that you only need to deposit and wager £10 on minimum odds to qualify for the promo.

Unibet Milan Derby

The tipster behind the article, Alex Jack, also weighed in on who he believed to have the greatest advantage ahead of the Tuesday night match, which kicked off at 8 pm, and the honour went to Inter Milan; Alex Jack believed they are going into the match with what it takes to leave their rivals even more bitter after their defeat. Although, it was hardly a hot take given that Inter Milan is currently on a seven-game winning streak; they practically have the eighth in the bag. Furthermore, they have the second-highest goal scorer, Dzeko, on side, who is hot on the heels of his goal-scoring rival, Lautaro Martinez.

: This week, The Sun was kind enough to let its readers know about the new member offer at Unibet, which allows all new sports bettors to rake back up to £40 on their first football bet if it loses, and a £10 casino bonus to cushion the blow even more. To claim the first bet refund, new members must head over to the sportsbook via the link provided in The Sun article and register a new account – no promotion code required. Once the new account is verified and ready to go, place a deposit of £10 or more, then place a wager of £1+ on odds of 2 / 5 or higher. Multi bets can qualify, but all legs on Multi bets must meet the minimum odds requirements. Bear in mind that some betting markets do not qualify for this money back offer, including virtual sports, all forms of horse racing and trotting and greyhound racing.

If your first bet is a winner, unfortunately, you won’t receive any bonus bets or casino bonuses, but at least you will have celebrated a win, and there are no wagering requirements to fulfil on your winnings, unlike with the bonus funds which will be allocated if your first bet incurs a loss. For the casino bonuses, 50x wagering requirements apply; for the sportsbook money back cash, it will be subject to 3x wagering requirements. New players should also note that bonuses will expire within seven days of opting in for them, so don’t hang around cashing them in.

: On April 19, Gambling Insider announced that the future of sports betting is here after the world-renowned sportsbook, Unibet, launched into the metaverse. Following the launch, members of the sportsbook can access a range of Unibet products and services within the metaverse via a virtual platform that will enable users to interact in a digital environment. In the Unibet Arena, people can access a myriad of casino games and sports challenges. Unlike real-life arenas, which are usually built for one particular purpose, in the arena, players can play football games, pick up a racket and play some tennis, flex their basketball skills, or try their hand at an interactive poker game. The arena also welcomes amateur boxers into the meta ring – at least you won’t be black and blue if you lose the boxing match!

To make the arena even more exciting, on top of the 14 different sports and casino games, there are also secret areas of the arena to discover in addition to bonus games, which only the special few will unlock. The Kindred marketing and sponsorship manager has recently shared a press release, stating that the company is always striving to innovate, and this step into the metaverse is just the beginning of its digital innovation. Even though there were many universes for the gambling firm to bring their digital sporting wares to, the bookmaker opted for Sandbox due to the unique immersive experiences they can offer to their digital visitors. All the same social responsibility tools will be available in the metaverse version of Unibet.

: Unibet has one of the best-stocked promotions pages in the business. Other sportsbook casinos should undoubtedly take note of the prolific bonuses that constantly keep things fresh for sports bettors and casino content lovers alike. One of the most enticing promotions is the Extra Chilli Epic Spins tournament, which comes with a sizeable £10k prize pool. The live dealer game has become one of the hottest new live games on the circuit – literally and figuratively! The live game was designed to take you to the hustle and bustle of a traditional Mexican market, where you can test your haggling skills. If you play your cards right in the tournament, you could win up to £2,500 – that is without mentioning the cash that is up for grabs in the game itself.

Unibet Extra Chilli Epic Spins Tournament

To add to the excitement of the main game, you can collect multipliers and extra spins with every wager on the live format slot game, and things will get really interesting if one of the crates burst and you get a punt at delivering a blow to the pinata. If you are presented with a pinata, you could end up spinning the mega prize wheel, where you can access even bigger multipliers. To participate in the tournament, you will need to opt-in and play the participating sessions that will run between April 13 and April 19. The top 250 participants will all receive cash from the prize pool. The winners will be decided based on the highest equalised win over ten rounds.

: Sportsbook sign-up offers are always subject to change, even if they aren’t; that doesn’t stop sports news websites pretending that a new offer has been drafted for each new month. Case in point, on March 28, Goal.com shared the April Unibet sign-up offer, which allows all new members to claim a £40 bonus – no promo code required! In the small print, you will find that the £40 is only paid if the first qualifying bet of that amount loses. To make the deal even more attractive, the bookmaker will even give you £10 to spend on some of the casino games available on the platform. The refund is subject to 3x wagering requirements, whereas the WR for the casino bonus is far higher at 50x, which is way above the industry WR average. Once you receive your first bet refund, which comes in the form of free bet tokens, you will have seven days to use them before they expire.

Goal.com also covered what is available for new players at the Unibet sister sites and the ongoing promotions that loyal players can utilise, starting with the Europa League and Champions League profit boosts. The profit boosts are only available to sports bettors using the industry-leading bet builder feature. Depending on how many selections you place onto your ACCA, you can receive a winnings boost of up to 25%. Furthermore, the combined odds must be at least 2 / 1, the max bet is £10, and the max extra payout is £1k.

: Usually, Unibet news items mostly gravitate around the substantial promotions available to American players; this week, it was all about how the Unibet sister site owner has narrowly escaped punishment from the UK Gambling Commission, which could have followed the request to pay a £7.1 million fine due to breaching guidelines on anti-money laundering checks and social responsibility regulations. The Evening Standard was just one of the news sources to cover the story of how Unibet and 32Red failed to minimise the risk of gambling harms for evidently at-risk customers. In 2021, the Swedish-owned company, Kindred, vowed to stop taking money from problematic gambling by the end of 2023. However, after a routine investigation, the UKGC found that Kindred was only carrying out superficial checks, which did little to reduce the harms of gambling addiction.

Unibet UKGC Fine

The Evening Standard also elaborated on how the fines were incurred as the new gambling reform from the government is being drafted after long delays. Evidently, the current Government have far bigger fish to try. Following the very expensive slap on the wrist, the Kindred CEO stated that he appreciated the leniency exhibited towards the gambling company when the UKGC allowed the gambling firm to keep its licence. Yet, it isn’t news to everyone’s ears, the chairman of the campaign group, Clean Up Gambling, stated that the reprimands weren’t harsh enough, and the fines should be bigger to prevent companies, such as Kindred, from viewing the fines as the cost of being in the gambling business.

: This week, Unibet became an infinitely more attractive platform for online poker players. On March 14, the website Poker Industry Pro revealed that a new offer was giving poker fans the chance to Rakeback up to 65% of their poker wagers via a new loyalty program incentive. But that is far from the only royalty shakeup at the online casino. To keep poker sharks engaged and entertained, the new loyalty program is also set to set personalised challenges. Although poker players may want to save their stakes for when the changes officially roll out on April 1st – and no, this is far from an April Fool’s joke! It is worth noting that the 65% Rakeback offer is only available to the highest volume players; nevertheless, it is a drastic increase on the existing 50%.

Members of Unibet will also note tweaks to the existing bonus tier models and the bonus point multipliers, which are already more than capable of giving loyal players more bang for their bonus bucks. A spokesperson for the online poker platform stated that while winning players can benefit from the new changes, the biggest changes will be noted by the break-even and losing players. Undoubtedly, this bold new move will make the Unibet sister sites under the Kindred banner even more appealing to novice poker players; losing a hand won’t feel as soul-crushing when you know that even when you are losing, you are technically winning. The spokesperson also revealed that this new loyalty rejig was a bid to provide tougher competition against other major players in the poker industry.

: On March 6, Inter Game Online revealed that Unibet no longer holds exclusive rights to the Runner Runner Roulette 5,000x game by Stakelogic Live, which means that the innovative take on live roulette is now available on all online casinos which hold a content partnership deal with Stakelogic Live. As you can probably gather from the title, the maximum multiplier available is 5,000x; what the title doesn’t allude to is that the game is played on a state of the art TCX Huxley Saturn Automatic Roulette Wheel, and comes with a variety of unique twists. Separating this game from your average roulette game, a screen that appears behind the wheel will randomly display numbers between one and five – these numbers change with every spin. If the number on the screen matches the winning number, players will either enter the bonus game or have their stakes boosted by a multiplier that is worth between 50x and 5,000x.

Unibet Runner Runner Roulette

Even though the bonus round doesn’t churn out the top multipliers, that isn’t to say that you won’t have plenty of fun within it. During it, bonus symbols will appear on the back screen; behind each of them lies a hidden multiplier value, which will be revealed after the bonus round is over. It will take some getting used to for roulette traditionalists, but it has already been a hit on Unibet, as revealed by the head of live games at Stakelogic Live, Richard Walker, who recently spoke of how popular it has been on the Unibet platform.

: In the run-up to the big game that is set to take place between Stoke and Brighton, the website Betting Odds shared a few helpful tips and outlined some of the best odds offered by online bookmakers, including Unibet, Paddy Power, William Hill and Boyle Sports. Betting Odds rated the Stoke City v Brighton & Hove Album outcomes with a probability score. The probability of Brighton winning was given 66% probability, a draw was rated as the next most likely outcome with a 22.2% probability. And it’s not looking good for Stoke City in this FA Cup 5th-round clash, given that Betting Odds only rated their chance of winning at 12.5%. Unibet also has tempting odds at 19 / 1 on Kaoru Mitoma scoring at any time during the match and Brighton concluding the game with a -1 handicap.

Gloucester Live posted an article on February 23rd which spelt potential disaster for the turnout of the Cheltenham 2023 festival, as, once again, National Rail is planning to head to the picket lines in the midst of it. Pre-empting the travel chaos, National Express is planning to save the day and put on extra coach services during the strike. The strike is set to happen on March 16th, which coincides with the legendary St Patrick’s Day Races. In the article, there were multiple mentions of the betting odds and offers from the Unibet sister sites, which have more than catered to horse racing punters keen to put their horse racing knowledge to the test.

: Strangely, none of the most recent Unibet news updates have anything to do with the UK spectator sports industry, and this week certainly wasn’t the exception to that rule! On February 7th, PR Newswire published the details of the new partnership deal between Unibet and Sweden’s National Hockey League. The multi-year agreement will make the now global sportsbook an official NHL partner. A major part of the partnership will revolve around Unibet’s access to tailored content and a plethora of marketing rights, which will be developed to enhance customers’ experience when betting on NHL games and odds on the sportsbooks. In a press release, a spokesperson for Unibet sister sites, Kindred Group PLC, commented on how there is already comprehensive ice hockey coverage on the platform; however, this new deal with NHL will strengthen both of their positions in the respective industries. In addition to having the best odds and offers for ice hockey fans to wager on, the Swedish sportsbook is also striving to be the safest and most secure platform for ice hockey wagering.

Unibet NHL

Most news outlets, whether they specialise in sports or not, are talking about the Cheltenham Horse Racing Festival this week. Gloucestershire Live was just one of the sites adding to the anticipation around the event which is now just weeks away. On February 13, Gloucestershire Live digitally printed an article on the horse that is likely to steal the show. State Man (yes, that is the horse’s name!) is likely going to be a frontrunner in the Unibet Champion Hurdle race, according to Gloucestershire Live, at least.

: Unibet has kept itself central to the horse racing world this week, with Racing TV, and Sky Sports extensively covering its race cards. In slightly more interesting and casino-related news, a number of new promotions have landed to give casino players more value for their deposited cash. The Lucky Spin tournament which commenced on January 30th will end at midnight on February 5th. Until then, members of the sportsbook casino can opt-in, play some of the top online slot games from Push Gaming and compete with other players for a slice of the £10k prize. The top 250 participants with the highest equalized wins will all receive a share of the prize pool. For players who hit positions 1 and 2, the prize money will be £1,500 and £1,000, respectively. Some of the most popular participating games include Jammin Jars 2, Baboon to the Moon and Fire Hopper. The bet currency must be 20p or more to qualify for the tournament.

To celebrate the arrival of the hit game, Blood Suckers Megaways, Unibet has hosted another slot spinning tournament, and this time, the prize pot is even higher at £20k, which leaves the top prizes as £3,000, £2,000 and £1,000 for the top three players. The casino warns the Megaways slot is not for the faint-hearted, but who isn’t going to be faint after all the blood-thirsty action which puts an artful spin on some of pop culture’s most renowned Vampires from across the ages? The promotion will run from February 3rd – 9th.

: Gaming Intelligence has informed the sports world of a brand-new development between the Unibet sportsbook and the kickboxing organisation in the Netherlands, Glory. The new and exclusive deal will see the online bookmaker collaborate with Glory while sharing the sportsbook’s local CSR Programme, in a bid to inspire people in the Netherlands to be more active by taking up the sport themselves. After the deal was done, the vice president of Glory, Jon Martone, shared a few thoughts in a press release, in which he expressed how much of an honour it is to be working with an entity as large and prestigious as Unibet. Martone recognised Unibet as one of the most revered names in the sports world and anticipates the new deal taking the Kickboxing organisation to heights they wouldn’t have reached independently.

Unibet Glory Kickboxing

Unibet has been pulling out all of the stops recently to attract and appease sports bettors in Philadelphia. This week, the website Crossing Board announced that the sportsbook is not only giving sports fans the chance to win up to £500 via a risk-free bet, but it is also giving members of Philly the opportunity to win some money can’t buy sports merch from their favourite teams. To be in with a chance of winning, all new customers had to do was register with the sportsbook and make a minimum deposit of £10. Three lucky winners would be selected at random, which means that it’s not a merch for all promotion – at least there are no caps on the first bet refunds up to £500!

: This week, Teesside Live posted an article on why the Middlesbrough Football Team had a different sponsor on their shirts when they met their rivals Millwall on the pitch for another action-packed English Football Championship game. Since the start of Middlesbrough’s partnership with Unibet, the betting firm has been the front shirt sponsor. However, for this match, the MFC foundation logo was emblazoned across the player’s shirts. The MFC Foundation is a sportswear brand, which takes a keen interest in community projects and investment. The football team wanted to draw attention to and raise awareness for the foundation, which has recently proven invaluable to many in the community who had utilised the services and projects. The Kindred Group agreed to donate the sponsorship space on players’ shirts as a part of the newly altered sponsorship model, which undoubtedly came as a response to the backlash against gambling sponsors.

Unibet is continuing to bowl American sports bettors over with its phenomenal deals, as proven by an article by Philly Sports Network on five top offers from bookies for the game between the Giants and Vikings. Unibet may have been the last sportsbook mentioned on the list, but that does little to detract from the generosity of the new member deals. Depending on where sports bettors are in the US, up to £500 in bet refunds can be unlocked. Instead of offering free bets, the sportsbook is refunding all losing first bets up to a value of £500, however, sports bettors will want to bear in mind that the £500 is only for Pennsylvania sports bettors.

: On January 6th, Unibet used their in-house blog to lay out FA Cup betting tips and give their members a heads-up on where the upsets might lie in the forthcoming fixtures. After Cambridge FC unexpectedly defeated Newcastle, the betting experts at the sportsbook are warning their bettors that more David vs Goliath action could ensue in the coming weeks. But with that being said, the bookmaker isn’t advising its bettors to rush out to the bookies or fill up their online betting slips with wagers backing the underdogs in the tournament. The blog post did, however, compel bettors to put all sentiments aside and back the 22 / 25 odds on 3.5 goals being scored on Monday the 9th of January. The 5 / 1 odds on Colby scoring at any point during the match at Tottenham Hotspur Stadium are also becoming increasingly popular.

Unibet 25th Birthday

This week, Unibet celebrated its 25-year birthday, not with cake, candles or boosted promotions for its customers, but by looking back at the history of the Premier League, which the sportsbook has championed and supported ever since it was established in 1997. Each to their own! Nevertheless, the blog post, which comes with a slide show of Premier League pop trivia, is now available to view, starting with the reminder that in 1999, Manchester United won the league and was en route to their famous treble win. Unibet also used the blog to remind readers and members that you can custom-build your own Premier League bets using the Bet Builder feature on the online sportsbook.

: Philly Sports Network listed five of the best offers available on online sportsbooks for New Year’s Day as anticipation was gathering around the American Football game between the Eagles and the Saints. For all new customers, the sportsbook was giving away risk-free bets worth up to £500, depending on which state the player was playing in. Only sports bettors in Pennsylvania were eligible for the £500 risk-free bet. For residents of Arizona and New Jersey, the risk-free bet could stretch up to £250, while for sports bettors in India, Iowa, and Virginia, there was only £100 up for grabs. Clearly, Unibet wants to make a serious impression on the Pennsylvania spectator sports world, where it has only recently made its online and mobile debut. However, it is worth noting that the bookmaker will only refund losing bets to that sum. If your initial bet with the sportsbook is a winner, the perks are slightly less attractive.

The Unibet welcome offer may not be as alluring as the ones available via FanDuel or DraftKings – which explains why it came in as the last online gambling site on the list. However, the introductory offer isn’t the only reason to head to the sportsbook. There is also a myriad of other benefits, including live boosts on MLB and NBA games, which can boost winnings between 10% and 20%. Furthermore, the internationally renowned bookmaker is also known for offering the best odds on a number of the vast variety of betting markets they cover.

Can Unibet Be Trusted?

trust score


Unibet is a 3 Star trusted casino.

1. UKGC License Unibet is covered by UK Gambling Commission licence 45322, held by Platinum Gaming Limited
2. UKGC Fines In February 2023, Platinum Gaming Limited was fined £2.94m, issued with a warning and had further conditions attached to its licence after breaking anti-money laundering, social responsibility and customer interaction conditions.
3. Customer Service Unibet offers live chat and email support, but no telephone assistance.
4. Trustpilot Score Unibet has been reviewed more than 1800 times, and has a poor average rating of 1.5 out of 5.0.
5. Company Location Platinum Gaming Limited is based in London.
6. Visible T&C’s Wagering requirements and other conditions are clearly stated on Unibet’s promotions.
7. Social Media Presence Unibet is very active on both Facebook and Twitter.
8. Number of Sister Sites Platinum Gaming Limited only operates two iGaming sites, but there are plenty of Unibet sister sites via The Kindred Group.
9. Games portfolio This is a massive website featuring casino games, a sportsbook, live dealers, bingo and poker.
10. Gamstop links The presence of the GamStop logo in the footer of the Unibet website confirms its status as a participant.
Overall SCORE > ★★★★★ – 3/5 Stars

Unibet Casino Review 2024

Being first to the part doesn’t automatically make a sports betting site or online casino a major player, but it gives the site a considerable advantage over those that arrive later. Unibet’s website was launched all the way back in 1999 when it was far from a certainty that most people would even have the internet in their homes. That gave them a head start over the likes of Sky Bet, and although Sky Bet is arguably a bigger gambling site here in the 2020s, Unibet still has a sizable player base. Most people are familiar with the logo and the site’s signature green branding. A lot has gone on with the world of sports betting since the 1990s, though, so should Unibet still be among the places you consider when you’re thinking about placing a wager today? Here’s an examination of the facts.

unibet laptop screenshot 2021

New Player Welcome Offers

There are two welcome offers up for grabs at Unibet, but in this review, we’re focusing squarely on the sports betting aspect of Unibet. We have a separate dedicated page for Unibet Casino, so if that’s what you’re interested in, you’re invited to go and check it out. If sports betting is what you’ve come for, the offer is £40 cashback plus a further £10 to spend inside the casino after you’ve made your first bet. To qualify for the bonus, you first need to register an account, deposit at least £10, and spend that £10 on sports bets. Please note that you’ll only actually get the cashback offer if your bet loses, which feels a little mean-spirited. If your bet wins, you get neither the cashback offer nor the casino bonus. Your £40 must be wagered on sports bets x3 before it can be withdrawn, and the casino bonus cannot be used before the sportsbook bonus has been wagered. The casino bonus comes with a very high wagering requirement of x50, so as enticements to give Unibet Casino a try go, it isn’t a very good one.

Monthly Promotions

There isn’t a VIP program at Unibet. We’ll get that out of the way before we go any further. The absence of any such scheme weakens the overall promotional offering, but there are still a few offers for players to check out if they plan on hanging around after they’ve taken full advantage of the welcome offer. Bear in mind that the permanence of offers and promotions is never guaranteed, though, so some or even all of these offers may have gone by the time you arrive at the Unibet site. Always double-check the page.

The most basic ongoing offer at Unibet is £150 for referring three friends to the site. The bonus is paid out on a “per friend” basis, so it’s £30 for referring the first friend, £50 for the second, and then a further £70 for the third. However, the friend has to wager a minimum of £500 in sports bets within sixty days of joining Unibet in order for the promotion to be valid. That’s likely to be a high bar for some people.

The ongoing promotion that’s likely to be the most useful to you if you’re interested in betting on horses is the “best odds guaranteed” pledge. Unibet will never knowingly be beaten on odds. Several bookies make this pledge, though, so the best possible outcome you’ll get from using it is that you’ll be offered the same odds that you’ve seen somewhere else. Short-term bet boosts and promotions centred around individual sporting events are also available.

Unibet Pros and Cons

If you choose to use Unibet, you’re betting with a company that’s existed since 1997 and has been online since 1999. That’s an awful lot of knowledge and experience, and so it offers a degree of security. It’s a big, trusted name with excellent customer support. There are also a couple of routes to receiving withdrawals within 24 hours of making a request.

The cons of Unibet include the lack of a VIP reward system and the stinginess of the few promotions that it does offer. You only get a welcome offer if your first bet loses, which isn’t very welcoming. If you choose to use the casino bonus that comes with the welcome offer, you’ll be faced with a wagering requirement of x50, which is way above average. Even the refer a friend bonus isn’t as generous as it appears to be because any friend you refer needs to spend a lot of money before you get anything from the deal. On top of that, banking and customer service contact information is much too hard to find on a website that isn’t especially user-friendly.

Unibet Banner

Featured Slots and Casino Games

We’re not dealing with the Unibet range of online slots here because we consider them to be part of Unibet Casino. Check out our Unibet Casino review page for all the relevant information about that. We’re also not dealing with the bingo area of the site here because we classify that as Unibet Bingo. Again, a separate and dedicated review page is available. Unibet.co.uk is primarily a sports betting site, and that’s what we’re dealing with on this page.

All of the big-name sports betting brands in the UK have massive sportsbooks, but the way in which some of the sportsbooks are presented can feel overwhelming. Hitting customers with everything you have at once results in a huge wall of names, odds, and buttons and might leave a player feeling like they don’t know where to start. Any risk of that is averted at Unibet thanks to its streamlined approach. You’ll see today’s horse racing action first, followed by tennis. Tennis is a Unibet speciality. Conveniently-placed clickable options will take you to the cricket, football, darts, and esports sections of the Unibet sportsbook. That’s far from all Unibet has to offer, though. Open up the sidebar, and you’ll see that you can bet on everything from bandy to squash with Unibet. It has everything you could expect from a modern sportsbook specialist site, and any bets with boosted odds are highlighted to catch your attention.

We’ve mentioned the other aspects of Unibet already, but just for the sake of completion, we’ll point out that the site also has a busy, popular poker area.

Deposit and Withdrawal Methods

We’re left a little bit in the dark about acceptable payment methods and turnarounds at Unibet. There isn’t a banking page, and the FAQ section is so badly designed that it’s impossible to find all the information you need in a single place. We’re left to go off the logos that feature in the site’s footer, which include Visa, Mastercard, Maestro, and bank transfers as basic options. If you prefer to use e-wallets, it looks like your options are PayPal or Trustly.

Digging through the FAQ section by typing specific queries into the search box, we were eventually able to determine that card withdrawals take 1-3 days to process, but PayPal and Trustly withdrawals are expected to be complete within 24 hours. It’s unlikely that a new player would put as much effort into finding this information as we did. They’re more likely to give up and find another site that doesn’t bury such vital information.

Customer Support and License

The good news about Unibet’s customer support is that it’s available any way you like it, whether that be telephone, email, or live chat on the website. The bad news is that whoever designed Unibet’s website has made it incredibly difficult to find. First, you need to click the “help” option. Then, you need to type the words “contact us” into the search box. Even with that done, you’ll have to scroll past a suggestion that you’ll find what you’re looking for in the FAQ section and click yet another “contact us” button. Only then will you see a phone number, a live chat button, and an email button. Making it so difficult to get in touch almost defeats the point of having such extensive customer support, and we have no idea why Unibet would do this.

Gambling operations at Unibet are governed by two licences – one with the UK Gambling Commission (45322) and one with the Gambling Commissioner of Gibraltar (RGL 091 & RGL 092).

Unibet – The Verdict

Unibet has a sportsbook that stands up to any other sportsbook in the business. It also has a better set of customer support options than you’ll find at most other gambling websites and casinos and includes more than one option for 24-hour withdrawals. It’s let down slightly by poor web design and unfriendly terms on promotional offers, but it’s still a perfectly acceptable sports betting website with attachments to bingo, casino, and poker minisites for those seeking extra entertainment.

unibet mobile screenshot 2021

What are players saying about Unibet casinos?

Here are our condensed / readers digest summaries of recent player reviews of Unibet.

  • 30-Apr-2023 by Jose:
    Unibet is a scam site. Don’t register here. – source: TrustPilot
  • 28-Apr-2023 by Stuart:
    Please don’t register here. We all know you win some and lose some when you’re gambling, but I’ve played here for six months and never been able to make a single withdrawal. It’s a joke; you might as well put your money in the bin. – source: TrustPilot
  • 27-Apr-2023 by Freddie:
    I wish I’d read the reviews before I joined. I agree with everything everyone else has said about the slots being rigged; I didn’t get a single bonus playing through £60 at 20p per spin. I’ve closed my account; there are far better casinos out there. – source: TrustPilot
  • 26-Apr-2023 by Sarah:
    My account has been locked with £200 still in it. They refuse to give it to me back. I’m going to request a chargeback for every transaction I’ve ever made with them if this is how they’re going to treat me. – source: TrustPilot
  • 26-Apr-2023 by Vinny:
    Never play at Unibet. They offer free bets, but don’t pay out if you win with them. I’ve asked them three times if I’d done everything right with the bonus and they’ve said yes, but they’re still refusing. Now they’re saying I’ve committed bonus fraud. They’ll always find a way not to pay. – source: TrustPilot
  • 07-Mar-2022 by A.F:
    This is an untrustworthy gambling website. They took deposits from me happily but suspended my account when I tried to withdraw. I’ve been waiting eight days now. Bad casino, bad customer service. – source: TrustPilot
  • 05-Mar-2022 by Jordan:
    I’ve made fifteen deposits in a week and not seen a single feature. No wins, no play, nothing. I’ve closed my account. – source: TrustPilot
  • 04-Mar-2022 by R.R:
    Unibet are beyond useless. It takes them hours to verify ID documents and even when that’s sorted, bonuses don’t appear in my account when they’re supposed to I can’t even make their website work because it’s so full of ads my browser blocks it. – source: TrustPilot
  • 02-Mar-2022 by Leanne:
    Unibet are liars and thieves. I signed up because I wanted the £30 racing bonus. I got that, but when I bet with it and won they suspended my account because I “broke bonus rules.” How? All I did was place the bet! Avoid them like they’re your ex. – source: TrustPilot
  • 01-Mar-2022 by Ben:
    You can place bets with Unibet no problem, but when it comes to withdrawals you should prepare yourself for the most difficult verification process known to humanity. I eventually had to do through eCOGRA to get my money back after Unibet told me it was impossible. It’s a disgusting company run by crooks. – source: TrustPilot

Unibet In The Media

Unibet Sponsorships

The last couple of years has been busy and lucrative for Unibet. In July 2021, the company announced its entry into a fourth season of partnership with the Derby County football team as their in-stadium partner. Unibet’s name will remain on the Club’s training kit for the 21/22 season. In all likelihood, the deal will extend way beyond that, as Unibet and all the casinos in the Kindred Group demonstrate long-term commitment to their sports sponsors.

The Kindred Group also runs the Team Talk programme via Derby County’s Community Trust. This trust was founded with the aim of getting men to open up about mental health issues, providing support and breaking stigma. It became a very popular service when it moved online during the pandemic. Here is what the Head of Business Development, Ashley Peden had to say about the renewed sponsorship deal:

“Since our partnership began in 2018, we have engendered a working relationship which continues to go from strength to strength and are looking forward to seeing the Unibet brand being featured on our training wear for the upcoming season, as well as continuing to see their presence at Pride Park Stadium on a matchday.”

Unibet Derby County

After the National Hockey League officially made the move to allow sports gambling sponsors to broadcast their adverts during games, one of the first casinos to make an impression on NHL fans was Unibet, alongside Bet365. In July 2021, Unibet expanded its sponsorship of the Qatar Goodwood Festival – which is one of the most prestigious horseracing events in the UK. Via the extended sponsorship, it was agreed that Unibet would sponsor three more races, on top of the nine races that the site has already sponsored. Unibet has always claimed to be “one of racing’s biggest fans”, it is safe to say that they are putting their money where their mouth is through this new sponsorship expansion that leaves both parties equally as delighted. Two months before the deal was signed, Unibet also helped the horseracing charity partner, Go Racing Green during their mental health campaign.

Happy Hour Boosts Return to Unibet

In November 2021, the return of happy hour boosts at Unibet Casino was excitedly announced by Best Bet USA. This was news to celebrate for sports betters who prefer to back underdogs at great odds. The happy hour revival meant that from Wednesday to Friday, players could browse the promotional time-limited offers between 12pm – 6pm and take advantage of the boosted marketplace. All players need to do to access the great odds is log in during the happy hours and place bets with the boosted prices instead of the standard prices. Unibet does not restrict the happy hours promotions to a limited number of sports, the promotions run across all of the sportsbook throughout the year. So, even if your favourite sport or team doesn’t show up one week, it is likely that you will find them as part of the promotion eventually. If players placed a cash deposit before placing their bets, there are no wagering limits on the winnings. All cash is instantly credited and can be withdrawn immediately. Players don’t need special bonus codes or to use opt-in forms.

Unibet Improves Its Live Poker Casino Experience

Simply having a live casino experience isn’t enough to get online casinos ahead anymore. Players have become incredibly discerning now that there are so many casinos to choose from. However, with the most recent innovations at Unibet, players are unlikely to find fault. No longer are emojis and animated characters reserved for social media and messages, now they feature on Unibet live poker games – bringing a whole new meaning to bringing your poker face to the table. Other updates that happened on Unibet’s poker software this year include the incorporation of spam prevention software to ensure that the live chat space is exclusively reserved for players.

Another software update is set to come from the global brand behind Unibet poker games, The Kindred Group, it is set to improve the poker layout on desktops. As noted by the prestigious website, Poker Industry Pro, Unibet is renowned for its open communication with its players and the frequency of its software updates. It hardly comes as a surprise that Unibet’s poker division reported that it generated the same income in 2021 as it did in 2020 – which certainly wasn’t the case for all online casinos.

Unibet Adverts

Unibet Advert

The latest video advert launched by Unibet premiered in 2020. It came with the catchy title slogan Unibet: Luck is No Coincidence. Usually, online casino ads are fun, energetic and charming affairs, but Unibet decided to go in a far more cinematic direction with their 2020 ad. The advert starts by panning in on two chess players locked in intellectual battle in a decadently atmospheric hall, the tension starts to build with the sound of the timer ticking and the baritone drawl of “it is all about the preparation”. After the chess players start to make their frenetic moves, athletes and professional sports players burst onto the screen in a Rocky montage kind of way, before the emphasis was put on the importance of putting thought into every single move we make. The extremely clever advert finds an ingenious way of saying that success in sports betting doesn’t come down to luck, it comes down to strategy.

Unibet on Social Media

Unibet has become less of an online casino and more of an institution in the sports betting world. On Twitter, UniBet has over 131,000 followers, and over on Facebook, there are almost one million followers. Unibet doesn’t just use its socials to promote itself and its offers, discernibly, they also work hard to engage their community and award them with valuable content. The site constantly posts well thought out opinion pieces on sports news and games, offers betting tips and gets sports fans excited before major games and tournaments.