Unibet

Unibet sister sites include Bingo.com, Unibet Bingo, Unibet Casino, and 32Red.
Unibet (unibet.co.uk) is operated by Platinum Gaming Limited, Kindred London Ltd, Kindred House, 17 Hartfield Road, London, SW19 3SE.

Unibet Sister Sites

Unibet Casino

Unibet Casino is the part of the main Unibet website that players come to if they want live dealers, table games, or slots. While the Unibet brand is known for sports bets above all other things, Unibet Casino is a little more diverse. Much like Unibet Bingo, Unibet Casino is a Unibet sister site that also happens to be part of the Unibet site proper. Platinum Gaming Limited does an excellent job of keeping all of its brands “under one roof.” The games portfolio at Unibet Casino runs two thousand deep. That’s a lot of options to get to grips with, and better still, the casino learns from you. It takes note of what kind of games you enjoy playing and recommends new ones to you based on what you’ve played before. It’s a bit like the online casino equivalent of Netflix! Unibet Casino doesn’t have the experience in the market that the Unibet sports betting brand does, but it offers quality and depth. That makes it worth your consideration.

Unibet Bingo

Unibet Bingo was born from the same train of thought as Unibet Casino. It’s another Unibet sister site that’s linked directly to the main Unibet site, and it fits in with the “all under one roof” idea that we mentioned when we were talking about Unibet Casino. This is a thoroughly modern bingo minisite with an easy-on-the-eye design and a small but well-formed collection of bingo games. There are bingo rooms at Unibet Bingo with prize pots both high and low, but each room is also linked to a progressive jackpot that could be won by any player at any time. Promotions come and go, but the Unibet Bingo Wheel is a permanent part – and a big part – of the bingo fun at Unibet Bingo. Players can qualify for a spin of the wheel just by playing games, and when they’ve earned enough points to spin it they can win instant cash prizes and free bingo games. If you decide to visit Unibet Bingo, be sure to check out the bingo guides section. It’s not your average info section – it contains advice that genuinely could improve your chances of becoming a regular winner.

Bingo.com

We’ve already covered the fact that Unibet Bingo exists, and it’s a good bingo site (or minisite). However, it’s still slightly surprising that it exists at all when Bingo.com is one of the Unibet sister sites. A bingo site with a URL as convenient as bingo.com is always likely to be a hit with players, and that’s the case here. It’s not just one of the most popular bingo sites in the UK – it’s one of the most popular in the entire world. It almost goes without saying that this is a casino site that specialises in bingo, so there’s no point in giving Bingo.com a visit if you’re interested in any other type of casino or betting game, but if you tire of the rooms available at Unibet and you’re looking for something more specialised, there are far worse choices out there than this one.

32Red

Not a lot of people know that 32Red is technically a Unibet sister site, but that’s because not a lot of people know the Kindred Group exists. Unibet is the property of Platinum Gaming Limited, and 32Red has a limited company casino network of its own, but both of those smaller companies belong to the enormous Kindred Group. The group doesn’t publicise itself, but it sits in the background of the UK scene and is, in fact, one of the biggest casino companies in the country. In fact, its reach expands beyond the UK. There are Swedish and Finnish casinos attached to the group, some of which aren’t even open to UK players. Back to the topic of 32Red, though – this is one of the hottest gambling brands in the business. It’s a noisy site and brand, frequently indulging in high-profile advertising campaigns with celebrities, but it offers everything Unibet does, with the exception of bingo.

Unibet News

22nd April 2025: The Leamington Observer has posted an article discussing how the Unibet sister sites have made a positive impact on sports teams in Leamington. Rather than throwing cash at short-lived campaigns, Unibet’s support has been quietly building deeper connections with grassroots sports communities. Local clubs aren’t just benefiting from financial input but have found opportunities to explore partnerships that support both player development and the wider sporting culture in the region. Instead of flashy sponsorships, the approach has been centred on providing resources that clubs actually need—be it kit, equipment, or assistance with facilities. The article spotlighted how these collaborations are giving local athletes a stronger footing, especially in sports where budgets are usually tight and volunteers have to do the heavy lifting.

What’s more, Leamington-based teams are finding value in Unibet’s efforts to integrate tech and live data tools into their matchday setups, making sports feel a little more connected to the professional sphere without losing sight of the community ethos. This isn’t a case of a brand parachuting in to boost its profile for a season; it’s been more about creating consistent, useful support that helps clubs thrive off the pitch as much as on it. Clubs mentioned in the piece praised the ongoing nature of the support, saying it’s allowed them to plan beyond the next match and think about long-term goals for coaching and youth programmes. It’s not often you see betting brands approached in such a positive light by local outlets, but in this case, the sentiment reflects a growing awareness of how some operators are changing tack.

27th March 2025: Unibet has published a juicy fight preview ahead of the face-off between Rajabzadeh and Douwes. With GLORY 99 fast approaching, all eyes are on Rotterdam’s Ahoy Arena as the Last Heavyweight Standing tournament prepares to deliver an evening packed with high-stakes clashes. Among the matchups grabbing attention is the co-main event, where Bahram Rajabzadeh squares off against returning veteran Brian Douwes. Rajabzadeh, better known as the Golden Wolf, steps in for his thirteenth appearance under the GLORY banner and is once again switching up from his usual light-heavyweight territory to take on the heavy hitters. Although he’s ventured into the heavyweight ranks before, his win over Tariq Osaro left a lasting impression, and he’s keen to build on that success.

Opposite him in the ring is Brian Douwes, a seasoned fighter with a résumé that includes wins over some of the sport’s most notable names, including Ben Saddik and Verhoeven. With over 70 bouts under his belt, Douwes brings a cool head and a measured approach, something that may prove essential when dealing with Rajabzadeh’s style. The Azerbaijani fighter is known for launching into his opponents with aggressive combinations and pressure-heavy tactics. While this chaos often works in his favour, it does leave him open – a weakness we saw exploited in his bout with Donegi Abena. If Douwes can remain composed and work his game plan, especially by targeting the legs early on, he may be able to rein in Rajabzadeh’s wild momentum. The contrast between experience and unpredictability sets this bout up as a tactical minefield, and the outcome could swing either way depending on who asserts control first.

2nd March 2025: Poker Industry Pro has picked up on how Unibet is bringing back its Chip Race Series, marking the third edition of the tournament series inspired by the well-known poker podcast hosted by Dara O’Kearney and David Lappin. Set to run from 2 March for nine days, the festival will feature 25 events, each with a £25 buy-in, adding up to a total prize pool of £100,000. The series celebrates the success of The Chip Race, a podcast that began in 2015 with a focus on the Irish poker scene before expanding its reach globally. Sponsored by Unibet Poker, the podcast has developed a strong following, offering in-depth discussions, guest interviews, and poker strategy insights.

Over the years, its hosts have earned recognition for their engaging approach to poker content, making the tournament series a fitting tribute. The tournament structure ensures that players of various skill levels can take part without needing to commit to high buy-ins, keeping the competition accessible while still providing a rewarding prize pool. Unibet has continuously supported community-driven initiatives, and the return of this series further strengthens its commitment to poker players who appreciate both competitive play and the content that surrounds the game. The upcoming series not only provides a chance for players to engage in structured tournament play but also reinforces Unibet’s role in connecting online poker with the broader poker community. With the event now underway, there will likely be growing anticipation from players eager to take part in a festival that brings the podcast’s spirit to the tables.

1st February 2025: MSN has summed up all the latest gossip surrounding the Unibet Hurdle at Cheltenham. The recent Unibet Hurdle at Cheltenham saw Constitution Hill, under jockey Nico de Boinville, secure a comfortable victory despite a slight misstep at the final hurdle. The six-year-old gelding, trained by the infamous Nicky Henderson, maintained his unbeaten record by finishing well ahead of his competitors. This performance at the Unibet Hurdle has further solidified Constitution Hill’s unflinching reputation as a leading contender in the hurdling scene. The high-stakes race unfolded with Constitution Hill taking an early lead, demonstrating his unparalleled agility and speed over the hurdles. As the field approached the final flight, a minor error caused a brief moment of concern amongst bettors, speculators and trainers, but the horse quickly regained composure and extended his lead to cross the finish line unchallenged.

This latest win adds to his already impressive list of achievements, including previous Grade 1 victories, and it has set the stage for his anticipated participation in upcoming major races. In a press release, trainer Nicky Henderson expressed his satisfaction with the performance, noting that despite the late scare, Constitution Hill showcased his class and resilience. The racing community is now abuzz with discussions about his potential entries in future events, with many speculating on his chances against top-tier competition. As the horse racing season progresses, all eyes will be on Constitution Hill to see if he can continue his winning streak and further establish himself as a dominant force in National Hunt racing.

4th January 2025: Big changes are underway for the Unibet Tietema Rockets as the team embraces a bold new identity, leaving behind the TDT-Unibet Cycling Team name. From January 1, Bas Tietema, Devin van der Wiel, and Josse Wester have adopted “The Rockets” as their team’s consistent franchise name, a move aimed at strengthening their identity and fostering a loyal global fanbase. The decision also introduces a switch to English as the team’s official language across all platforms, ensuring their story resonates internationally. This shift reflects a desire for lasting recognition in a sport where frequent changes in names and colours can dilute team identities. The new name, “The Rockets,” originates from a light-hearted nod by former Tour de France stage winner Rob Harmeling, who once nicknamed the team’s bike “The Rocket” due to its colourful design. Over time, this term evolved into a rallying cry for the team’s high-energy spirit, with phrases like “to Rocket” symbolising their determination to operate at full throttle.

This ethos perfectly aligns with the team’s goals of innovation, rapid growth, and ambitious achievements in the world of professional cycling. The rebranding extends beyond the name, with fresh team colours and a new digital presence marking their transformation. Emphasising stability and connection with fans, the team has committed to maintaining this franchise identity regardless of future sponsorship changes. By adopting English as their operational language, the Rockets aim to broaden their appeal, allowing their journey and aspirations to reach a wider audience. As the team looks ahead, their ambitions are sky-high. Having started as a Continental Cycling Team founded from a YouTube channel, they’ve already achieved notable milestones, including participating in the Amstel Gold Race. Now, they set their sights on the ultimate goal—the Tour de France.

3rd December 2024: The official Rangers website summarised what went down at the Unibet-sponsored Rangers Golf Day and encouraged readers to make plans to attend next year’s installation. Hosted at the esteemed Turnberry resort, the event defied weather predictions, allowing golf fans to enjoy the Championship Ailsa Course under favourable skies. On arrival, participants were graciously greeted with a selection of gifts from the club and notable sponsors such as Molton Brown, Titleist, Zenith Coins, Cadbury’s, and Castore, setting an inviting tone for the day. At the halfway mark, located at the legendary Turnberry lighthouse, Douglas Laing & Co., the official spirits partner, provided a warming whisky cocktail, offering a convivial break and a chance to mingle. Throughout the course, attendees had the opportunity to discover new products and gain insights from experts at Octogrip and Titleist, adding to their experience with valuable tips and demonstrations.

The club expressed sincere appreciation to all who joined the event, extending special congratulations to the top two teams for their commendable performances. The day not only celebrated golf but also strengthened connections between the club, its supporters, and corporate partners in a relaxed and enjoyable environment. Recognising the event’s success and the positive feedback received, the club is already inviting fans to express early interest in next year’s Rangers Golf Day by contacting [email protected]. Given the high demand and the unique experiences offered, securing a spot early is recommended to ensure participation in what is anticipated to be another exceptional occasion filled with sport, networking, and camaraderie.

4th November 2024: This week, Poker Industry Pro announced that one of the Unibet sister sites, Unibet Poker, has recently scaled down its operations within Europe, retaining its presence in only eleven markets. This landmark adjustment follows the acquisition by FDJ and has led to a significant shift for the platform’s customer base in the affected regions. Players from the exited markets are being transitioned to BoaBet, a platform that continues to be part of the Unibet poker network for the time being. Currently, BoaBet is currently accessible solely through web browsers, as it lacks dedicated desktop or mobile applications, which notably won’t be ideal for poker players who prefer to dip into poker sessions on the go!

Poker Industry Pro remarked how the consolidation sees Unibet focusing on markets that either already have or are moving towards local licensing models, including Belgium, Denmark, Estonia, France, Finland, Ireland, Malta, the Netherlands, Romania, Sweden, and the UK. France remains a special case, operating on a distinct network separate from the other regions. The decision marks a significant pivot in Unibet Poker’s strategy, reflecting broader trends within the online gambling industry, where companies often re-align their operational focus towards more regulated and stable markets to ensure compliance and sustainable growth. This move also raises questions about the future integration of BoaBet within the Unibet network, underscoring ongoing adjustments within the sector. Undoubtedly, those with stakes in the iGaming industry and online poker players alike will be keeping a keen eye on the Unibet brand to see what moves are made in the future given the surprising nature of this exit!

8th October 2024: As soon as October came around, Goal.com mulled over the welcome offers extended by several online bookmakers, including the Unibet sister sites. Unibet’s sign-up offer was deemed noteworthy, and it is easy to see why; the bookmaker dishes out a £40 bonus to all newcomers who make a modest first deposit of just £10 or more. Goal.com allowed their readers to rest assured that claiming the offer is simple, requiring no promo code, and the process can be completed in a few minutes. Once registered, players can choose between sports or horse racing for their welcome bonus, placing an initial £10 bet on any market with odds of 1/1 or higher. The offer rewards users with £20 in free sports bets and £20 in casino bonus funds.

However, the casino bonus comes with a high wagering requirement of 50x, which means users must wager the bonus amount 50 times before being able to withdraw any winnings. After discussing the welcome offer, Goal.com mentions that Unibet’s performance in the 2023 UK Bookmaker Awards reflects its strength, achieving a second-place overall finish, particularly excelling in categories like football odds and customer service. The brand has earned a reputation for offering competitive football markets, further cementing its position with a range of free bet and profit boost offers for both new and existing customers. One standout offer allows users to claim a 25% profit boost on select Champions League, Europa League, and Conference League bet builders. With such unparalleled features, Unibet continues to solidify its standing as a top choice for bettors in the UK.

2nd September 2024: It is out with the old and in with the new as the International Poker Open has replaced Unibet as the official sponsor with PokerStars and Paddy Power. In a major shift in sponsorship, the Flutter Entertainment powerhouses have taken the helm at one of Europe’s most enduring poker tournaments. PokerStars and Paddy Power will bring their considerable industry influence to the event for the first time, stepping in for Unibet Poker which gracefully managed the role from 2017 until last year. The collaboration between PokerStars and Paddy Power is not a novel development. These brands have previously joined forces over the past two years to sponsor the Irish Poker Open, showcasing their effective partnership and commitment to the poker community. The move to sponsor the IPO adds a new chapter to their growing portfolio of major poker event sponsorships, following in the footsteps of other notable names like Boyle Poker, Full Tilt, Grosvenor Poker, GGPoker, and Unibet.

This year, the event returns to its familiar venue in Dublin, Ireland—the Bonnington Hotel, historically known as the Regency Hotel. Scheduled to run from October 22 for a week, the festival is set to feature over two dozen poker tournaments. The buy-ins for these tournaments vary, starting as low as £10 and going up to £1100. The format of the games will also vary, including the exciting Mystery Bounty, Crazy Pineapple Flip-Out, Knockouts, Freezeouts, and PLO, ensuring that there’s something for every poker player. With PokerStars and Paddy Power at the forefront, the International Poker Open is poised for an invigorated continuation of its legacy.

5th August 2024: On the 31st of July, Gaming Intelligence broke the exciting news that Unibet has finally been named as the lead partner for Snooker’s British Open. The prestigious event, hosted by the World Snooker Tour (WST), is set to unfold at the Centaur Arena in Cheltenham from the 23rd to the 29th of September, featuring top-tier players like Ronnie O’Sullivan, Judd Trump, Mark Allen, Kyren Wilson, and the defending champion Mark Williams. Currently, qualifiers for the tournament are taking place in Leicester, with successful contenders progressing to the main stages in Cheltenham. These final matches promise significant exposure, with coverage planned on ITV within the UK and additional broadcasts reaching a global audience. Unique to this tournament is its FA Cup-style random draw for all rounds, creating a dynamic where high-profile players could compete against each other at any point, adding an element of unpredictability and excitement to the competition.

In a press release, Sam Mead, General Manager at Unibet, portrayed the tournament as an ideal venue for Unibet to demonstrate its commitment to the sport. With its rich heritage and strong player lineup, the British Open serves as a prominent platform for Unibet sister sites, ensuring the event garners substantial attention both in the UK and internationally. Peter Wright, WST’s Chief Commercial Officer, shared his optimism about partnering with the betting brand, noting their shared passion for sports and innovation in delivering safe and enjoyable sporting experiences. With a stellar lineup and the unique format of the tournament, the British Open is anticipated to be a standout event on the snooker calendar, promising an exciting week of action in Cheltenham.

8th July 2024: Island Echo recently published an article informing readers that Unibet has tonnes of 100% exclusive games, which cannot be found elsewhere, which marks the platform as a prime destination for online casino game fans. Among the standout titles, Mega Fortune Dreams promises a luxurious experience with substantial jackpot potential. Arabian Nights takes players on a mystical adventure with its exotic theme and rewarding features. Hall of Gods is another exclusive game that offers an engaging narrative based on Norse mythology, combined with exciting gameplay. Unibet also features unique slots like Mega Joker, which merges classic slot elements with modern features, and Joker Pro, known for its energetic gameplay and potential for big wins. These games are meticulously crafted to ensure a unique gaming experience, making Unibet an appealing choice for those seeking exclusive and thrilling casino games.

The variety and quality of these titles demonstrate Unibet’s commitment to providing distinctive gaming options that aren’t available on other platforms. This update from Island Echo underscores Unibet’s position as a leading online casino, continually expanding its game library with exclusive titles that cater to a wide range of players. Whether you’re drawn to the potential riches of Mega Fortune Dreams, the mysticism of Arabian Nights, or the epic adventures in Hall of Gods, Unibet’s exclusive games offer something for every type of player. Of course, the game library also holds a wealth of familiar online slot games from top developers too, but if you’re on the hunt for games which are far from familiar, Unibet stands as one of the top iGaming platforms.

11th June 2024: This week, the website, Gamble USA, named 5 of the best slots to play after you become a member of Unibet. As Unibet continues to be a favourite among slot spinners in the US, its appeal lies in the diverse game offerings and the reputation of its developers. Top slots highlighted by Gamble USA include Gorilla Kingdom, Drive: Multiplier Mayhem, Vikings Go Wild, Jack Hammer 2, and Cash Noire. Gorilla Kingdom, developed by NetEnt, features a jungle theme with an RTP of 96.03% and a maximum win of 5,000 times your stake. Drive: Multiplier Mayhem, also by NetEnt, offers a thrilling street racing theme with a higher RTP of 97.7% and a maximum win of 5,109 times your stake. Vikings Go Wild, created by Yggdrasil Gaming, brings a Viking adventure with a 96.30% RTP and a chance to win up to $380,000. Jack Hammer 2, another NetEnt creation, stands out with its comic book theme, low volatility, and an RTP of 97.07%.

Lastly, Cash Noire from NetEnt, with its film noir theme, provides a unique gaming experience with a 96.06% RTP and a potential win of 1,033 times your stake. Unibet’s popularity among US players is bolstered by its extensive library of over 700 slot games, attractive welcome bonuses, and seamless user experience on both desktop and mobile platforms. The casino’s easy registration process, coupled with a $10 free bonus and a 100% deposit match up to $500, makes it an appealing choice for new players. With games from leading developers and a focus on user satisfaction, Unibet sister sites remain top destinations for online slot fans in Pennsylvania and New Jersey.

15th May 2024: As the excitement for Euro 2024 mounts, Unibet is emerging as a top choice for those looking to place bets on the highly anticipated football tournament. Recognised by Goal.com for its competitive offerings, Unibet has introduced a standout promotion to appeal to both seasoned punters and newcomers. As the Premier League season draws to a close, the European Championships promise to keep the football spirit alive, with Unibet sister sites at the forefront of offering enticing betting options. Unibet’s latest offering includes a risk-free opportunity where new users can get up to £40 back as a free bet if their first wager doesn’t win. This makes diving into Euro 2024 betting more appealing, especially for those wary of the initial risk.

The draw of such moneyback offers from a robust sportsbook is significant, as Unibet provides not only a safety net but also competitive odds that can maximise returns on successful bets. Their platform is designed to cater to the diverse expectations of its users, with a user-friendly interface and extensive market coverage that includes all the key matches and potential outcomes of the tournament. As the tournament approaches, speculation about which team will lift the trophy is rife, with fans and bettors alike analysing each squad’s chances. Unibet is determined to heighten the anticipation of the tournament by offering detailed analyses and odds, helping bettors make informed decisions. This, coupled with their current promotional offers, positions Unibet as a preferred bookmaker for engaging with the thrilling encounters that Euro 2024 is set to offer.

17th April 2024: On the 17th of April, the website Betting Odds unveiled its review of Unibet as it operates in the US states where sports betting is legally permitted. The review revealed that the sportsbook distinguishes itself with a user-friendly platform, complemented by a unique welcome offer that includes a money-back option as a sports welcome bonus. New users are invited to enjoy low minimum deposit requirements and straightforward terms. The review highlighted Unibet’s robust product offerings including a wide array of global sports events, from major leagues to local tournaments, ensuring it covers almost every possible interest. Unique features that enhance the betting experience include live streaming, a comprehensive mobile app available for both Android and iOS users, and a variety of bet-building tools. These features underscore the betting platform’s commitment to providing a dynamic betting environment.

However, the review wasn’t without its criticisms. The mobile app, while comprehensive, was noted to be quite large, potentially affecting download and operation speed on some devices. Additionally, the absence of cryptocurrency as a payment option might deter some users, though Unibet compensates with a range of other payment methods including PayPal and Skrill, ensuring secure and versatile ways to manage funds. Overall, Betting Odds lauds Unibet for its commitment to customer satisfaction, highlighted by 24/7 customer support and a variety of helpful features like bet assists and boosts. The platform’s extensive licensing, including credentials from major gambling authorities, reassures users of its reliability and security. Despite some areas for improvement, Unibet is celebrated for its comprehensive offerings and user-friendly approach.

Can Unibet Be Trusted?

★★★★★

Unibet is a 3-star trusted casino.

1. Licenses and Fines	Unibet is covered by a UK Gambling Commission licence, but its operator was fined in 2023.
2. Accepts UK players?	This is a UK-based, UK-facing betting and casino company.
3. Trustpilot Score	Reviewed over 2100 times, Unibet has a dire Trustpilot score of 1.3 out of 5.0.
4. Operator Name & Location	Platinum Gaming Limited, a Kindred Group company, is based in London, England.
5. Bonus Terms	Sports betting bonuses at Unibet don’t usually have wagering requirements attached.
6. Customer Support	Chat, email and live chat are all available, but you have to jump through a few hoops to see the options.
7. Withdrawal Speed & Options	Hard to find, but same-day for e-wallets and 1-3 days for debit cards.
8. Number of Sister Sites	The only other member of the “strict” Unibet sister sites family is Bingo.com, but it has other sister sites via the Kindred Group.
9. Games portfolio	N/A – See Unibet Casino if you want games. This review is of Unibet as a sports betting brand.
10. On GamStop?	Unibet is on GamStop.
Overall SCORE >	★★★★★ – 3/5 Stars

Unibet Casino Review 2025

Being first to the part doesn’t automatically make a sports betting site or online casino a major player, but it gives the site a considerable advantage over those that arrive later. Unibet’s website was launched all the way back in 1999 when it was far from a certainty that most people would even have the internet in their homes. That gave them a head start over the likes of Sky Bet, and although Sky Bet is arguably a bigger gambling site here in the 2020s, Unibet still has a sizable player base. Most people are familiar with the logo and the site’s signature green branding. A lot has gone on with the world of sports betting since the 1990s, though, so should Unibet still be among the places you consider when you’re thinking about placing a wager today? Here’s an examination of the facts.

Unibet Welcome Offers

There are two welcome offers up for grabs at Unibet, but in this review, we’re focusing squarely on the sports betting aspect of Unibet. We have a separate dedicated page for Unibet Casino, so if that’s what you’re interested in, you’re invited to go and check it out. If sports betting is what you’ve come for, the offer is £40 cashback plus a further £10 to spend inside the casino after you’ve made your first bet. To qualify for the bonus, you first need to register an account, deposit at least £10, and spend that £10 on sports bets. Please note that you’ll only actually get the cashback offer if your bet loses, which feels a little mean-spirited. If your bet wins, you get neither the cashback offer nor the casino bonus. The sports betting bonus is wager-free, which is great, but the casino bonus cannot be used before the sportsbook bonus has been wagered. The casino bonus comes with a very high wagering requirement of x50, so as an incentive to give Unibet Casino a try, it isn’t a very good one.

Ongoing Promotions

There isn’t a VIP program at Unibet. We’ll get that out of the way before we go any further. The absence of any such scheme weakens the overall promotional offering, but there are still a few offers for players to check out if they plan on hanging around after they’ve taken full advantage of the welcome offer. Bear in mind that the permanence of offers and promotions is never guaranteed, though, so some or even all of these offers may have gone by the time you arrive at the Unibet site. Always double-check the page.

The most basic ongoing offer at Unibet is £150 for referring three friends to the site. The bonus is paid out on a “per friend” basis, so it’s £30 for referring the first friend, £50 for the second, and then a further £70 for the third. However, the friend has to wager a minimum of £500 in sports bets within sixty days of joining Unibet in order for the promotion to be valid. That’s likely to be a high bar for some people.

The ongoing promotion that’s likely to be the most useful to you if you’re interested in betting on horses is the “best odds guaranteed” pledge. Unibet will never knowingly be beaten on odds. Several bookies make this pledge, though, so the best possible outcome you’ll get from using it is that you’ll be offered the same odds that you’ve seen somewhere else. Short-term bet boosts and promotions centred around individual sporting events are also available.

What are the Pros and Cons of Unibet?

Pros: If you choose to use Unibet, you’re betting with a company that’s existed since 1997 and has been online since 1999. That’s an awful lot of knowledge and experience, and so it offers a degree of security. It’s a big, trusted name with excellent customer support. There are also a couple of routes to receiving withdrawals within 24 hours of making a request.

Cons: The cons of Unibet include the lack of a VIP reward system and the stinginess of the few promotions that it does offer. If you choose to use the casino bonus that comes with the welcome offer, you’ll be faced with a wagering requirement of x50, which is way above average. Even the refer a friend bonus isn’t as generous as it appears to be because any friend you refer needs to spend a lot of money before you get anything from the deal. On top of that, banking and customer service contact information is much too hard to find on a website that isn’t especially user-friendly.

Featured Slots and Casino Games

We’re not dealing with the Unibet range of online slots here because we consider them to be part of Unibet Casino. Check out our Unibet Casino review page for all the relevant information about that. We’re also not dealing with the bingo area of the site here because we classify that as Unibet Bingo. Again, a separate and dedicated review page is available. Unibet.co.uk is primarily a sports betting site, and that’s what we’re dealing with on this page.

All of the big-name sports betting brands in the UK have massive sportsbooks, but the way in which some of the sportsbooks are presented can feel overwhelming. Hitting customers with everything you have at once results in a huge wall of names, odds, and buttons and might leave a player feeling like they don’t know where to start. Any risk of that is averted at Unibet thanks to its streamlined approach. You’ll see today’s horse racing action first, followed by tennis. Tennis is a Unibet speciality. Conveniently-placed clickable options will take you to the cricket, football, darts, and esports sections of the Unibet sportsbook. That’s far from all Unibet has to offer, though. Open up the sidebar, and you’ll see that you can bet on everything from bandy to squash with Unibet. It has everything you could expect from a modern sportsbook specialist site, and any bets with boosted odds are highlighted to catch your attention.

We’ve mentioned the other aspects of Unibet already, but just for the sake of completion, we’ll point out that the site also has a busy, popular poker area.

Deposit and Withdrawal Methods

We’re left a little bit in the dark about acceptable payment methods and turnarounds at Unibet. There isn’t a banking page, and the FAQ section is so badly designed that it’s impossible to find all the information you need in a single place. We’re left to go off the logos that feature in the site’s footer, which include Visa, Mastercard, Maestro, and bank transfers as basic options. If you prefer to use e-wallets, it looks like your options are PayPal or Trustly.

Digging through the FAQ section by typing specific queries into the search box, we were eventually able to determine that card withdrawals take 1-3 days to process, but PayPal and Trustly withdrawals are expected to be complete within 24 hours. It’s unlikely that a new player would put as much effort into finding this information as we did. They’re more likely to give up and find another site that doesn’t bury such vital information.

Customer Support and License

The good news about Unibet’s customer support is that it’s available any way you like it, whether that be telephone, email, or live chat on the website. The bad news is that whoever designed Unibet’s website has made it incredibly difficult to find. First, you need to click the “help” option. Then, you need to type the words “contact us” into the search box. Even with that done, you’ll have to scroll past a suggestion that you’ll find what you’re looking for in the FAQ section and click yet another “contact us” button. Only then will you see a phone number, a live chat button, and an email button. Making it so difficult to get in touch almost defeats the point of having such extensive customer support, and we have no idea why Unibet would do this.

Gambling operations at Unibet are governed by two licences – one with the UK Gambling Commission (45322) and one with the Gambling Commissioner of Gibraltar (RGL 091 & RGL 092). These licences also cover the Unibet sister sites, but the UKGC one isn’t clean. In February 2023, Platinum Gaming Limited paid a fine of £2.9m and was warned about its future conduct after breaking licence conditions around customer identification, customer interaction, and preventing money laundering.

Unibet – The Verdict

Unibet has a sportsbook that stands up to any other sportsbook in the business. It also has a better set of customer support options than you’ll find at most other gambling websites and casinos and includes more than one option for 24-hour withdrawals. It’s let down slightly by poor web design and unfriendly terms on promotional offers, but it’s still a perfectly acceptable sports betting website with attachments to bingo, casino, and poker minisites for those seeking extra entertainment.

What are players saying about Unibet casinos?

Here are our condensed / readers digest summaries of recent Unibet reviews from real players.

• 02-Mar-2025 by Nikolett:
  Worst site I’ve ever used. Bonuses barely ever pay out, and even when you manage to trigger one, it’s worthless. I played here for over two years and never had any luck—seems strange, doesn’t it? No more for me, thanks. – source: Trustpilot
• 26-Feb-2025 by Alexander:
  This company closes accounts without any explanation and then hides behind their terms and conditions. If a bet wins, they return the stake but keep the winnings. If a bet loses, they keep the stake too. Other bookmakers at least have some level of fairness, but not this one. Where else in business would this be acceptable? A class action lawsuit might be the only way to highlight how unfair they really are. – source: Trustpilot
• 22-Feb-2025 by Robert:
  Unibet only seems to offer horse racing—there’s no proper menu for other sports. Terrible site. – source: Trustpilot
• 19-Feb-2025 by Sean:
  This site took my deposit and then asked for verification before allowing a withdrawal. I provided everything they requested, but instead of processing my winnings, they closed my account with no explanation. I’m now £800 out of pocket. Never had this issue anywhere else—avoid at all costs! – source: Trustpilot
• 16-Feb-2025 by Tom:
  This is the worst betting site out there. Feels like they have their own players manipulating the games. I had pocket 88 against A8, and somehow my opponent hit AA. Absolute joke. – source: Trustpilot
• 16-Feb-2025 by David:
  Very good site—instant payouts and big wins. – source: Trustpilot
• 12-Feb-2025 by C T:
  This site is a scam. I tried placing a £13 bet, but they said it needed approval. Then, they automatically placed a £8.50 bet instead. When I tried to void it, I was told that partially accepted bets couldn’t be cancelled or refunded. To make things worse, I attempted to withdraw my remaining £4.30, and they said I needed to deposit more before I could withdraw! – source: Trustpilot
• 10-Feb-2025 by Donna:
  Unibet is deliberately delaying my withdrawal of £28,800. I won the money on 01-Feb-2025 playing Monopoly Live, but for the last ten days, they’ve done everything possible to stall the payout with endless verification requests. Deposits go through instantly, but when it’s time to withdraw, they suddenly need multiple document checks, reviewing them one by one instead of all at once. Every time I ask for a timeline, I get vague responses, and customer support just copy-pastes generic replies. Other casinos have processed similar wins within 48 hours, so why is Unibet making me wait weeks? I’ve now escalated my case to eCOGRA, IBAS, and the UK Gambling Commission, and I will take legal action if necessary. If anyone else is experiencing unfair delays, I urge you to file complaints and expose them! – source: Trustpilot
• 07-Feb-2025 by Quenten:
  Unibet shut down my account without any explanation, despite me passing all security and fund checks. It’s invasive, untrustworthy, and completely unreliable. Stick to reputable bookmakers like Bet365, William Hill, Ladbrokes, or Coral—this site is a joke. – source: Trustpilot
• 01-Feb-2025 by Craig:
  I used to play here years ago but stopped, and now I remember why. I recently reactivated my account for horse racing bets. After just a couple of small wins, I was banned from all promotions with no explanation. I wasn’t even up by more than a few hundred pounds. Thought this was a major company, but clearly not. – source: Trustpilot

Unibet In The Media

Unibet Sponsorships

The last couple of years have been busy and lucrative for Unibet. In July 2021, the company announced its entry into a fourth season of partnership with the Derby County football team as their in-stadium partner. Unibet’s name will remain on the Club’s training kit for the 21/22 season. In all likelihood, the deal will extend way beyond that, as Unibet and all the casinos in the Kindred Group demonstrate a long-term commitment to their sports sponsors.

The Kindred Group also runs the Team Talk programme via Derby County’s Community Trust. This trust was founded with the aim of getting men to open up about mental health issues, providing support and breaking stigma. It became a very popular service when it moved online during the pandemic. Here is what the Head of Business Development, Ashley Peden had to say about the renewed sponsorship deal:

“Since our partnership began in 2018, we have engendered a working relationship which continues to go from strength to strength and are looking forward to seeing the Unibet brand being featured on our training wear for the upcoming season, as well as continuing to see their presence at Pride Park Stadium on a matchday.”

After the National Hockey League officially made the move to allow sports gambling sponsors to broadcast their adverts during games, one of the first casinos to make an impression on NHL fans was Unibet, alongside Bet365. In July 2021, Unibet expanded its sponsorship of the Qatar Goodwood Festival – which is one of the most prestigious horseracing events in the UK. Via the extended sponsorship, it was agreed that Unibet would sponsor three more races, on top of the nine races that the site has already sponsored. Unibet has always claimed to be “one of racing’s biggest fans”, it is safe to say that they are putting their money where their mouth is through this new sponsorship expansion that leaves both parties equally as delighted. Two months before the deal was signed, Unibet also helped the horseracing charity partner, Go Racing Green during their mental health campaign.

Happy Hour Boosts Return to Unibet

In November 2021, the return of happy hour boosts at Unibet Casino was excitedly announced by Best Bet USA. This was news to celebrate for sports betters who prefer to back underdogs at great odds. The happy hour revival meant that from Wednesday to Friday, players could browse the promotional time-limited offers between 12pm – 6pm and take advantage of the boosted marketplace. All players need to do to access the great odds is log in during the happy hours and place bets with the boosted prices instead of the standard prices. Unibet does not restrict the happy hours promotions to a limited number of sports, the promotions run across all of the sportsbook throughout the year. So, even if your favourite sport or team doesn’t show up one week, it is likely that you will find them as part of the promotion eventually. If players place a cash deposit before placing their bets, there are no wagering limits on the winnings. All cash is instantly credited and can be withdrawn immediately. Players don’t need special bonus codes or to use opt-in forms.

Unibet Improves Its Live Poker Casino Experience

Simply having a live casino experience isn’t enough to get online casinos ahead anymore. Players have become incredibly discerning now that there are so many casinos to choose from. However, with the most recent innovations at Unibet, players are unlikely to find fault. No longer are emojis and animated characters reserved for social media and messages, now they feature on Unibet live poker games – bringing a whole new meaning to bringing your poker face to the table. Other updates that happened on Unibet’s poker software this year include the incorporation of spam prevention software to ensure that the live chat space is exclusively reserved for players.

Another software update is set to come from the global brand behind Unibet poker games, The Kindred Group, it is set to improve the poker layout on desktops. As noted by the prestigious website, Poker Industry Pro, Unibet is renowned for its open communication with its players and the frequency of its software updates. It hardly comes as a surprise that Unibet’s poker division reported that it generated the same income in 2021 as it did in 2020 – which certainly wasn’t the case for all online casinos.

Unibet Adverts

The latest video advert launched by Unibet premiered in 2020. It came with the catchy title slogan Unibet: Luck is No Coincidence. Usually, online casino ads are fun, energetic and charming affairs, but Unibet decided to go in a far more cinematic direction with their 2020 ad. The advert starts by panning in on two chess players locked in intellectual battle in a decadently atmospheric hall, the tension starts to build with the sound of the timer ticking and the baritone drawl of “it is all about the preparation”. After the chess players start to make their frenetic moves, athletes and professional sports players burst onto the screen in a Rocky montage kind of way, before the emphasis was put on the importance of putting thought into every single move we make. The extremely clever advert finds an ingenious way of saying that success in sports betting doesn’t come down to luck; it comes down to strategy.

Unibet on Social Media

Unibet has become less of an online casino and more of an institution in the sports betting world. On Twitter, UniBet has over 131,000 followers, and over on Facebook, there are almost one million followers. Unibet doesn’t just use its socials to promote itself and its offers discernibly; it also works hard to engage its community and award them with valuable content. The site constantly posts well-thought-out opinion pieces on sports news and games, offers betting tips and gets sports fans excited before major games and tournaments.