Viral Interactive Casinos
The Viral Interactive casinos are Jammy Monkey, Luck.com, Mad Slots, mFortune and PocketWin.
Viral Interactive Limited is based at Horeca Building, 3rd Floor, Triq I-Imgarr, Xewkija, XWK 9012, Malta.
VIRAL INTERACTIVE LIMITED WITHDREW FROM THE UK IN OCTOBER 2024.
All Viral Interactive Limited Casinos 2025
Please note that Viral Interactive Limited is no longer active in the UK marketplace, having closed down all of its casinos in October 2024. As such, the information below this notice is no longer maintained, and may be inaccurate.
Mad Slots
When Viral Interactive Limited decided to close down all of its existing casinos and start again – a bold decision for any casino network company to make – Mad Slots was the first new casino that the operator came up with. As such, it can be looked at as a statement of intent – the first of a new generation of Viral Interactive casinos. It has all the basic ingredients that players are increasingly coming to love about casinos on this platform – a clean, simple design and a singular focus. In this case, the focus is slots. Mad Slots doesn’t try to reinvent the wheel when it comes to selecting or laying out its slots selection – the homepage is occupied by big-name slots from top providers, and the promotions that can be paired with them are highlighted on scrolling banners above. In an era where casinos are becoming increasingly complicated, the simplicity of Mad Slots is appreciated.
Luck.com
Mad Slots walked so Luck.com could run. This was the second of the new Viral Interactive casinos following the reboot of the company, and it came out of the gates as hot as its fiery theme suggests it ought to be. Within months, it was one of the most popular online casinos in the UK. From a material point of view, though, Luck.com is little more than an orange version of Mad Slots. It looks similar other than the change of colour from orange to red, and many of the same slots appear in the same positions on its homepage. There are differences, but you have to look hard to spot them. One of them is that Luck.com makes more of a big deal out of its bingo offerings, which is something that the casino doesn’t get as much recognition for as it perhaps should. The welcome promotions are different, too.
mFortune
The appearance of mFortune on the Viral Interactive casinos platform came as a great surprise to everybody when it happened in late 2023 – not least the many members of the former mFortune site, who assumed that their favourite online casino had gone forever. The original mFortune was owned and operated by In Touch Games from 2007 until mid-2023, becoming one of the UK scene’s most popular independent casinos during that time. It closed because In Touch Games surrendered its UKGC licence after repeatedly getting into trouble with the regulator, racking up seven-figure fines in the process. Viral Interactive Limited obviously couldn’t bear to see this once-famous iGaming brand disappear, so it stepped in and bought mFortune. Now, the casino is bigger and better than ever, with slots from multiple providers existing alongside the same old exclusive slots that made it famous in the first place all those years ago.
PocketWin
mFortune wasn’t the only former In Touch Games Limited casino that Viral Interactive Limited thought was worthy of being retrieved from the rubble of its former operator. It also picked up two more, one of which is PocketWin. Like mFortune, this casino is years old and tasted its first flush of success during an era when mobile casinos were a novelty. That era ended a long time ago – mobile casinos are now the rule rather than the exception – but by that time, PocketWin had already built up a large, loyal following capable of sustaining the casino. The people who make up that loyal following are presumably very happy to see PocketWin back online. In taking ownership of the casino, Viral Interactive Limited has changed as little about it as possible, keeping to the basic design of the original casino while significantly expanding the size of its game portfolio.
Jammy Monkey
Jammy Monkey was the first and final casino brand that Viral Interactive acquired from In Touch, and it’s a bit of an odd one. At the time of the closure of In Touch, Jammy Monkey was the latest addition to the family. There are older, more popular former In Touch brands that Viral Interactive could have taken instead, including the likes of Bonus Boss, Dr Slot and Mr Spin. For whatever reason, Jammy Monkey is the one that they’ve gone with. It was never as popular as the other two casinos, so it remains to be seen whether it will reach new heights now it’s been given a second chance at life on another casino network. Giving away hundreds of free spins as part of its welcome promotion might help a little with that aim – and the same no-deposit promotions it offered on its previous network have been retained by Viral Interactive.
About Viral Interactive Limited Casinos
Viral Interactive News
: Usually, when big changes in the iGaming industry are underway, there are ample news reports tracking the changes. However, last month, we noticed that all of the online casinos operated by Viral Interactive Limited put up closure notices, informing readers that from the 24th of October, existing members wouldn’t be able to make deposits, and new players were no longer welcome to create a new account. There are no news articles exploring why Viral Interactive Limited is no longer operational or filling existing players in on the protocols to follow to empty their bankrolls and close their accounts. However, what we can tell you is that the official date of closure for all of the Viral Interactive Limited casinos was published as the 24th of November.
The UK Gambling Commission website confirms that all of the casino brand operator’s platforms, including Jammy Monkey, Luck.com, Mad Slots and mFortune are currently inactive, and the company surrendered all of its licences on the 11th of November, including its linked gambling software licence, its general betting standard licence, its online casino licence and its online bingo licence. There seems to be no regulatory actions which have been brought against Viral Interactive, so it is safe to assume that the only reason the casino operator has decided to abandon each of its seven domains is due to the increasingly strict regulations which are being imposed by the UK Gambling Commission. It is a cruel twist of fate for any members of the platforms which used to be operated by In Touch Games who now have to find alternative platforms to play their favourite games.
: TalkSPORT recently rounded up all the best Pay By Mobile casinos, and Luck Casino, operated by Viral Interactive Limited, made the cut. The article notes that in an era where convenience and security are paramount, the ability to manage casino payments via a mobile phone is an advantage for many gamblers. This method eliminates the need for credit card details or e-wallet logins, offering a streamlined process that charges deposits directly to the user’s phone bill or prepaid balance. Among the reviewed casinos, Luck Casino distinguishes itself with an accessible minimum deposit and a comprehensive suite of withdrawal options. The casino supports a mobile-first approach, ensuring that both its Android and iOS applications deliver robust performance, mirroring the functionality of its desktop platform. This ensures that players have a consistent and enjoyable gaming experience across all devices.
In addition to offering standard casino games and slots, Luck Casino has made its mark on its audience with a variety of bonuses. New users are greeted with attractive welcome bonuses while returning players enjoy ongoing promotions that make regular gameplay rewarding. These incentives not only bolster the playing experience but also offer real value, given their terms are designed to be straightforward and player-friendly. As mobile gaming continues to evolve, the convenience of using Pay By Mobile services at online casinos like Luck Casino represents a shift towards more secure and user-oriented gambling practices. This method simplifies the deposit process and aligns with the digital habits of consumers who prefer using their mobile devices for both entertainment and payments.
: Many of the online casinos flying under the Viral Interactive Limited banner, including Mad Slots, have revamped their guidance on safer gambling to exhibit how they are focusing on fostering secure and responsible betting environments through the introduction of robust Safer Gambling Tools and clear, user-friendly advice. Recognising the risks of excessive gambling, Mad Slots provides several mechanisms to aid players in maintaining control over their gaming activities. Among these tools, the Deposit Limit allows players to set maximum deposit amounts for daily, weekly, or monthly periods, ensuring they never spend beyond their budget. The tool’s settings are flexible, with increases requiring a 24-hour wait period to help users avoid hasty decisions. Additionally, the Reality Check feature informs players of the duration of their online sessions at set intervals, providing insights into their betting patterns, wins, and losses. This feature is designed to encourage players to make informed decisions about continuing or stopping play.
Another useful feature is the Lifetime Net Deposit Tracker which offers a transparent view of a player’s net spend over time, accounting for all deposits minus withdrawals. Mad Slots also emphasises the importance of accessing gaming histories to monitor spending and gaming behaviour closely. The platform makes it easy for users to review their past transactions and game records, which can be accessed through the ‘My History’ section. In its commitment to safer gambling, Mad Slots also supports the ‘Take Time To Think’ campaign, which succeeds the well-known ‘When the Fun Stops, Stop’ initiative, to promote the use of these safer gambling tools.
: This week, several of the Viral Interactive limited casinos introduced a new category to their game library which showcases some of the top music-themed slot games, including ZZ Top Roadside Riches. This slot, developed by Play’n GO, celebrates the iconic American rock band ZZ Top, known for their blues-rock sound and distinctive beards. The game is set on a 5-reel, 4-row grid with 1,024 ways to win, and features high volatility, with a theoretical return to player of 96.20%, though this can vary depending on the market. The backdrop captures the essence of a classic American road trip, complete with the band’s famous car and a diner under a dusky sky, evoking the band’s Texan roots. The slot is packed with features, including two types of wilds: Legs Wilds, which expand to cover entire reels when part of a win, and Gimme Wilds, which can come with multipliers up to 3x in the base game.
The game also offers two free spins options—Legs Free Spins, where the Legs Wilds move across the reels with each spin, and Gimme Free Spins, which increase the multiplier value of Gimme Wilds up to 5x. Players can trigger these free spins by landing three or more scatter symbols, although the feature cannot be retriggered during the free spins, meaning that your initial free spin allocation is all you will get. Aside from the theme, which is sure to resonate with rock fans, the appeal of the game mostly resides in the max jackpot of 40,000x, which makes this slot one of Play’n GO’s most rewarding games to date.
: All the Viral Interactive Limited casinos are incredibly transparent on their bonus terms and conditions; this week, Pocket Win and several of its sister sites published crystal clear information in regards to how wagering requirements work on their platforms. Understanding the fine print related to bonuses before you claim them is integral to avoiding disappointment when cashing in on a bonus. Wagering requirements are a pivotal part of this, dictating how much a player must bet to convert bonus money into withdrawable cash. These requirements vary depending on the type of bonus—a critical detail often overlooked by players eager to jump into the action. For instance, if you receive a 100% match bonus of up to £100, with a 30x wagering requirement, you would need to wager £3,000 before withdrawing any winnings or bonus funds. This applies strictly to the bonus amount, not the initial deposit.
Additionally, winnings from free spins also carry a wagering requirement, typically around 40x, further emphasising the need to play through a considerable amount before these winnings can be withdrawn. Understanding the distinction between different types of bonuses and their respective wagering conditions is essential. For example, free spins bonuses are treated differently from direct bonus credits, with only the winnings from the free spins being subject to wagering requirements. Moreover, not all games contribute equally to these requirements. Bets on slots usually count 100% towards the requirement, whereas bets on certain games like live casino tables, or specific slots such as ‘Go Gold’ and ‘Eye of the Kraken’, do not contribute at all.
: The Viral Interactive online casino, Pocket Win, is currently hosting its ‘FUNtastic Kick Off’ weekend to help football fans celebrate the commencement of the European Championships. Running from 14th June to 17th June 2024, this promotion offers an exciting array of rewards for new and existing players. New depositors can choose between 300 Free Spins on Big Bass Splash or 300 Bingo Tickets on Beachball Blast with their first £10+ deposit. The following deposits unlock additional rewards: £10+ deposits grant 10 Free Spins and 20 Bingo Tickets, £20+ deposits offer 20 Free Spins and 40 Bingo Tickets, and £40+ deposits provide 40 Free Spins and 80 Bingo Tickets. The promotion runs weekly from Friday to Monday, and only deposits made via VISA, Mastercard, PayPal, and Bank Transfer qualify. Note that deposits using Pay By Phone Bill are excluded.
Players must select their desired bonus on the deposit page; failure to do so will result in no bonus being credited. Bonuses come with a 40x wagering requirement and expire seven days after being credited. Additional terms, such as a minimum balance deduction and one-time claim per player/device, apply. To take part in the FUNtastic Kick Off, participants need to ensure they make eligible deposits and select their bonuses correctly. The first-time deposit offers require a minimum of £10, granting up to 300 Free Spins or 300 Bingo Tickets, with each spin valued at 10p. For subsequent deposits, players can claim up to 70 Free Spins and 140 Bingo Tickets spread across different deposit amounts.
: All of the online casinos operating under Viral Interactive Limited have started curating slot games by theme, with their latest addition being the ‘Book of Slots’ selection, aimed at helping members discover popular games like Book of Secrets by SYNOT Games. This particular slot game transports players to an ancient Egyptian setting, featuring 5 reels and 10 paylines. The graphics are high-quality, immersing players in a visually appealing environment. Central to the game is the special book symbol, which functions as both a wild and scatter. This symbol triggers free spins and expanding symbols when it appears in gameplay. Players can place bets ranging from 0.02 to 100.00 per spin, accommodating both casual gamers and high rollers. The game’s return to player (RTP) rate is slightly above 96%, positioning it competitively within the market. For added convenience, an autoplay feature is available, allowing players to set a number of spins to play automatically.
Additionally, there is a gamble option after winning spins, offering players the chance to increase their winnings through a risk-based game. The symbols in Book of Secrets include traditional Egyptian icons such as ankhs, scarabs, and pharaohs, with the heroine of the game providing the highest payouts. The bonus features, particularly the free spins and expanding symbols, boost the win potential significantly, making this slot a popular choice among players looking for engaging and rewarding gameplay. The introduction of the ‘Book of Slots’ theme is part of Viral Interactive Limited’s strategy to simplify the user experience by making it easier for players to find and enjoy top-rated games.
: For online casino brand operators, staying ahead in the world of mobile casinos is crucial, and Casino Alpha’s latest article sheds light on this year’s top contenders for the best casino apps. A standout in their comprehensive review is Luck.com Casino, managed by Viral Interactive Limited, scoring an impressive 9.1 rating. It’s noteworthy that Luck.com is only surpassed by Virgin Games Casino and Betfred Casino, making it a significant player in the mobile casino sphere. The app’s attractive offer of up to 100 free spins on a minimum deposit of £10 caters brilliantly to new users, firmly establishing it as a top choice for slot spinners who prefer to play on the go.
Moreover, the review posted by Casino Alpha this week highlights the evolution of mobile gaming, emphasising the need for casinos to adapt to the rapid shifts in consumer preferences and technology. It’s not just about offering flexibility in gaming options but also about providing a seamless, secure, and engaging user experience that resonates with players across different devices. The focus is no longer just on the desktop experience but equally on mobile performance, where ease of navigation, game variety, and exclusive mobile offers play pivotal roles in attracting and retaining players. This shift towards mobile optimisation reflects the broader trends in the gambling industry, where players expect quick access and full functionality at their fingertips. The detailed analysis by Casino Alpha provides a valuable guide for both seasoned players and newcomers on which apps offer the best gaming experience, generous bonuses, and robust security in 2024.
Viral Interactive – A Company Reborn
At the beginning of 2023, we thought that Viral Interactive might be on its way out of the UK iGaming scene. Platin Casino, which was once the operator’s top casino, looked shabby and dated, and the other casinos that used to occupy space on its network had all been closed down. There had been twelve casinos on the platform during Viral Interactive’s peak years, but one by one, they’d all been closed down or shopped to other operators save for Platin. When it was announced that Platin Casino was also closing down, we thought that was the end of Viral Interactive. We couldn’t have been more wrong. The operator has staged a remarkable comeback.
Everything changed for Viral Interactive in March 2020 when the company announced that it was withdrawing from the white-label space, thus ending the provision of casino services to third parties and other entities. That was the move behind the closure or transfer of the majority of its former casinos. At the time, Viral Interactive cited “increased operational costs” and “worsening market conditions” as the reasons behind the decision, which are the kinds of things an operator talks about when it’s in trouble. After three years of treading water with Platin Casino, the launch of Mad Slots was the inspired move that turned Viral Interactive around. The subsequent launch of Luck.com, followed by the arrival of three formerly cherished casino brands from elsewhere, has proved to be masterstrokes. All of a sudden, Viral Interactive Limited looks like an operator ready to reach for new heights.
The Company In Its Own Words
Viral Interactive operates a company website – albeit one that doesn’t contain an enormous amount of information. You won’t even find out from the website when the company was founded. For those who want to know, it happened in Malta in 2014. The most recent figures available suggest that the company has just two employees and made just £25,000 in revenue in the last financial year. We find that very hard to believe, but the Dun & Bradstreet website claims to have verified the figures. If that’s true, Viral Interactive is a much smaller business than it makes itself appear to be, and it’s no longer a surprise that it shrunk so much prior to 2023.
The company’s former casino websites are clearly still on the minds of the people who run the business. There’s even a section of the Viral Interactive website – clearly visible on the homepage – for “closed iGaming sites.” It contains confirmation of which sites were withdrawn from which territories and when, along with advice for anyone who might still have had money in their accounts with those casinos at the time of their closure. Aside from that, all the website tells visitors is that Viral Interactive Ltd is an “EU and UK Licenced” (interesting that it doesn’t refer to Malta) casino and betting operator. The only links on the homepage are the aforementioned section for closed iGaming sites, a link for information about the company’s active licenses, and “contact us.” You’ve already found out more about Viral Interactive Limited from reading this page than you would from visiting their website. Given the lack of information on it, it’s hard to know why the page exists at all.
Viral Casino Affiliates
Like most big casino network companies, this company runs an affiliate marketing scheme called Viral Casino Affiliates. Almost anybody is invited to sign up and become a member. If you have a means of funnelling traffic to Viral’s casino sites and persuading players to sign up for them, the company would love to hear from you. There are hundreds of casino affiliate schemes out there for those who have the talent to take advantage of them, though, so Viral Interactive spends a little time explaining why you should choose theirs.
According to the one-page affiliate website, Viral Casino Affiliates pays some of the best rates of commission on the market, offering simple terms and without hidden fees. They also believe they have market-leading conversion rates and a world-class customer retention team, meaning potential affiliates don’t have to worry (or, at least, worry less) about commission clawback if customers they’ve referred to a site suddenly close their accounts further down the line. On top of that, Viral Casino claims to have fast payouts, an unrivalled game library, and the kind of competence that only comes with experience. We’re sure that every casino affiliate scheme worth its salt makes the same claims, but Viral Interactive manages to put its case across with authority.
Full list of Viral Interactive Limited Casinos
The following is a complete list of Viral Interactive Limited casino sites, past and present, along with their web addresses.
Active Viral Interactive Casinos
This is the operator’s current line-up of active sites, all of which it directly owns and operators.
- Jammy Monkey – jammymonkey.com
- Luck.com – luck.com
- Mad Slots – madslots.com
- mFortune – mfortune.co.uk
- Pocket Win – pocketwin.co.uk
Inactive Viral Interactive Casinos
These casinos were on Viral Interactive relatively recently but are no longer available in the UK marketplace.
- Lucky Casino – luckycasino.com
- Platin Casino – platincasino.co.uk
- Spin Lovers – www.spinlovers.com