Viral Interactive Casinos

viral interactive logo 2024

The Viral Interactive casinos are Jammy Monkey, Luck.com, Mad Slots, mFortune and PocketWin.
Viral Interactive Limited is based at Horeca Building, 3rd Floor, Triq I-Imgarr, Xewkija, XWK 9012, Malta.

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Dealbet logo
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Prive Casino logo
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Kinghills logo
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Instaspin logo
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Seven Casino logo
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Slots52 logo
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21 Lucky Bet logo
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Las Vegas Casino logo
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Duelz logo
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Free Spirit Bingo logo
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All Viral Interactive Limited Casinos 2024

Mad Slots

Mad Slots logo

When Viral Interactive Limited decided to close down all of its existing casinos and start again – a bold decision for any casino network company to make – Mad Slots was the first new casino that the operator came up with. As such, it can be looked at as a statement of intent – the first of a new generation of Viral Interactive casinos. It has all the basic ingredients that players are increasingly coming to love about casinos on this platform – a clean, simple design and a singular focus. In this case, the focus is slots. Mad Slots doesn’t try to reinvent the wheel when it comes to selecting or laying out its slots selection – the homepage is occupied by big-name slots from top providers, and the promotions that can be paired with them are highlighted on scrolling banners above. In an era where casinos are becoming increasingly complicated, the simplicity of Mad Slots is appreciated.

Viral Interactive casinos Mad Slots

Luck.com

Luck.com logo

Mad Slots walked so Luck.com could run. This was the second of the new Viral Interactive casinos following the reboot of the company, and it came out of the gates as hot as its fiery theme suggests it ought to be. Within months, it was one of the most popular online casinos in the UK. From a material point of view, though, Luck.com is little more than an orange version of Mad Slots. It looks similar other than the change of colour from orange to red, and many of the same slots appear in the same positions on its homepage. There are differences, but you have to look hard to spot them. One of them is that Luck.com makes more of a big deal out of its bingo offerings, which is something that the casino doesn’t get as much recognition for as it perhaps should. The welcome promotions are different, too.

Viral Interactive casinos Luck.com

mFortune

mFortune logo

The appearance of mFortune on the Viral Interactive casinos platform came as a great surprise to everybody when it happened in late 2023 – not least the many members of the former mFortune site, who assumed that their favourite online casino had gone forever. The original mFortune was owned and operated by In Touch Games from 2007 until mid-2023, becoming one of the UK scene’s most popular independent casinos during that time. It closed because In Touch Games surrendered its UKGC licence after repeatedly getting into trouble with the regulator, racking up seven-figure fines in the process. Viral Interactive Limited obviously couldn’t bear to see this once-famous iGaming brand disappear, so it stepped in and bought mFortune. Now, the casino is bigger and better than ever, with slots from multiple providers existing alongside the same old exclusive slots that made it famous in the first place all those years ago.

Viral Interactive casinos mFortune

PocketWin

PocketWin logo

mFortune wasn’t the only former In Touch Games Limited casino that Viral Interactive Limited thought was worthy of being retrieved from the rubble of its former operator. It also picked up two more, one of which is PocketWin. Like mFortune, this casino is years old and tasted its first flush of success during an era when mobile casinos were a novelty. That era ended a long time ago – mobile casinos are now the rule rather than the exception – but by that time, PocketWin had already built up a large, loyal following capable of sustaining the casino. The people who make up that loyal following are presumably very happy to see PocketWin back online. In taking ownership of the casino, Viral Interactive Limited has changed as little about it as possible, keeping to the basic design of the original casino while significantly expanding the size of its game portfolio.

Viral Interactive casinos PocketWin

Jammy Monkey

Jammy Monkey logo

Jammy Monkey was the first and final casino brand that Viral Interactive acquired from In Touch, and it’s a bit of an odd one. At the time of the closure of In Touch, Jammy Monkey was the latest addition to the family. There are older, more popular former In Touch brands that Viral Interactive could have taken instead, including the likes of Bonus Boss, Dr Slot and Mr Spin. For whatever reason, Jammy Monkey is the one that they’ve gone with. It was never as popular as the other two casinos, so it remains to be seen whether it will reach new heights now it’s been given a second chance at life on another casino network. Giving away hundreds of free spins as part of its welcome promotion might help a little with that aim – and the same no-deposit promotions it offered on its previous network have been retained by Viral Interactive.

Viral Interactive casinos Jammy Monkey

About Viral Interactive Limited Casinos

Viral Interactive – A Company Reborn

At the beginning of 2023, we thought that Viral Interactive might be on its way out of the UK iGaming scene. Platin Casino, which was once the operator’s top casino, looked shabby and dated, and the other casinos that used to occupy space on its network had all been closed down. There had been twelve casinos on the platform during Viral Interactive’s peak years, but one by one, they’d all been closed down or shopped to other operators save for Platin. When it was announced that Platin Casino was also closing down, we thought that was the end of Viral Interactive. We couldn’t have been more wrong. The operator has staged a remarkable comeback.

Everything changed for Viral Interactive in March 2020 when the company announced that it was withdrawing from the white-label space, thus ending the provision of casino services to third parties and other entities. That was the move behind the closure or transfer of the majority of its former casinos. At the time, Viral Interactive cited “increased operational costs” and “worsening market conditions” as the reasons behind the decision, which are the kinds of things an operator talks about when it’s in trouble. After three years of treading water with Platin Casino, the launch of Mad Slots was the inspired move that turned Viral Interactive around. The subsequent launch of Luck.com, followed by the arrival of three formerly cherished casino brands from elsewhere, have proved to be masterstrokes. All of a sudden, Viral Interactive Limited looks like an operator ready to reach for new heights.

The Company In Its Own Words

Viral Interactive operates a company website – albeit one that doesn’t contain an enormous amount of information. You won’t even find out from the website when the company was founded. For those who want to know, it happened in Malta in 2014. The most recent figures available suggest that the company has just two employees and made just £25,000 in revenue in the last financial year. We find that very hard to believe, but the Dun & Bradstreet website claims to have verified the figures. If that’s true, Viral Interactive is a much smaller business than it makes itself appear to be, and it’s no longer a surprise that it shrunk so much prior to 2023.

The company’s former casino websites are clearly still on the minds of the people who run the business. There’s even a section of the Viral Interactive website – clearly visible on the homepage – for “closed iGaming sites.” It contains confirmation of which sites were withdrawn from which territories and when, along with advice for anyone who might still have had money in their accounts with those casinos at the time of their closure. Aside from that, all the website tells visitors is that Viral Interactive Ltd is an “EU and UK Licenced” (interesting that it doesn’t refer to Malta) casino and betting operator. The only links on the homepage are the aforementioned section for closed iGaming sites, a link for information about the company’s active licenses, and “contact us.” You’ve already found out more about Viral Interactive Limited from reading this page than you would from visiting their website. Given the lack of information on it, it’s hard to know why the page exists at all.

Viral Interactive Website

Viral Casino Affiliates

Like most big casino network companies, this company runs an affiliate marketing scheme called Viral Casino Affiliates. Almost anybody is invited to sign up and become a member. If you have a means of funnelling traffic to Viral’s casino sites and persuading players to sign up for them, the company would love to hear from you. There are hundreds of casino affiliate schemes out there for those who have the talent to take advantage of them, though, so Viral Interactive spends a little time explaining why you should choose theirs.

According to the one-page affiliate website, Viral Casino Affiliates pays some of the best rates of commission on the market, offering simple terms and without hidden fees. They also believe they have market-leading conversion rates and a world-class customer retention team, meaning potential affiliates don’t have to worry (or, at least, worry less) about commission clawback if customers they’ve referred to a site suddenly close their accounts further down the line. On top of that, Viral Casino claims to have fast payouts, an unrivalled game library, and the kind of competence that only comes with experience. We’re sure that every casino affiliate scheme worth its salt makes the same claims, but Viral Interactive manages to put its case across with authority.

Viral Casino Affiliate

Full list of Viral Interactive Limited Casinos

The following is a complete list of Viral Interactive Limited casino sites past and present, along with their web addresses.

Active Viral Interactive Casinos

This is the operator’s current line-up of active sites, all of which it directly owns and operators. 

  • Jammy Monkey – jammymonkey.com
  • Luck – luck.com
  • Mad Slots – madslots.com
  • mFortune – mfortune.co.uk
  • Pocket Win – pocketwin.co.uk

Inactive Viral Interactive Casinos

These casinos were on the Viral Interactive in the relatively recent past, but are no longer available within the UK marketplace.