At XON Media (“XON Media”, “we”, “us”), we process personal data about visitors on our websites (“you”). All personal data will be treated safely and securely, following the guidelines in data protection legislation.
XON Media is engaged in online marketing based primarily in the United Kingdom.
This Policy will give you an overview of how we process information on our website (“personal data”). This Policy has information on statutory rights, but it does not affect any contract terms or any rights relating to data protection laws.
1. Responsibility for Personal Data
XON Media is responsible for looking after your personal data (your Data Controller). Data Controller is who processes the personal data provided on the website (if any)
Data provided on this website may be held in databases that can be access by other companies in association with XON Media. All companies will comply with standards set out in this policy.
2. The Data we Process
We may process the following personal data about you: Name, D.O.B, Email, IP, Location, Gender, Personal preferences.
3. Use of Personal Data
XON Media will collect information directly from you visit one of our websites
We use your personal data to:
- Send promotional emails relating to online casinos and bingo sites
- Measure and monitor website metrics
- Inform advert targeting and segmentation.
- Improve and target advertisements that you receive from us.
- Allow commenting on the website meet or exercise any of our legal obligations or rights.
We will only process your personal data for the purposes set out in this Section 3 and where we are satisfied that: you have provided your consent to us using the data in that way, or
our use of your personal data is necessary to support ‘legitimate interests’ that we have as a business (for example, to improve products and services), in a way that is proportionate and respects your privacy.
4. Sharing of personal data
We work 3rd party companies, to power the business and services. These 3rd party companies may occasionally need to have access to your personal data:
- Our bulk email provider, currently we do not do this.
- Our analytics service providers (such as Google), who process personal data for their own purposes as Data Controllers.
- Service providers or data processors that handle your personal data on our instructions, for example cloud services.
- If we are under a duty to disclose to comply with a legal obligation or protect our interests or security.
- In the event we sell, buy or re-organise any business or assets, or if our assets are acquired by a third party, including prospective sellers or buyers
5. Direct Marketing
Personal data may be used to send direct marketing communications relating to the products and services listed on our website – e.g online casino and bingo site offers.
We will use your personal data to send you direct marketing communications regarding products and services that we and our partners offer regarding for example online. This could be via email, sms or display advertising.
In some cases our processing of your personal data for marketing purposes will be based on our legitimate interests (see Section 3 above). When required by law it will be based on your consent.
You always have the right to control all communication preferences and opt out. You can do that on every communication we send or by contacting us directly.
We take steps to limit direct marketing to a reasonable and proportionate level, and to send you communications that we believe may be of interest or relevance to you, based on the information we have about you.
6. How long do we keep your personal data?
We will retain your personal data for as long as reasonably necessary for the purposes listed in Section 3 of this Policy. We may also keep data to satisfy legal, tax, or financial requirements.
We maintain a data retention policy for personal data in our care. Where your personal data is no longer required we will ensure it is either securely deleted or made anonymous.
7. Your rights
You have a number of rights in relation to your personal data. More information about each of these rights can be found by referring to the table set out further below.
To exercise your rights you may contact us as by sending an email to info “at” xonmedia.com.
Please note the following if you wish to exercise your rights:
You can ask us to confirm if we are confirm whether we are processing your personal data and give you a copy if required. You also have the right to ask us to confirm what we use that data for and how we keep it and protect it.
You can ask us to rectify inaccurate personal data, we reserve the right to verify any data before updating it in our systems.
You can ask us to erase your personal data, but only where it is no longer needed for the purposes for which it was collected; or you have withdrawn your consent (where processing was based on consent); or following a successful right to object (see ‘Objection’ below); or it has been processed unlawfully; or to comply with a legal obligation.
We are not required to comply with your request to erase your personal data if the processing of your personal data is necessary: for compliance with a legal obligation; or for the establishment, exercise or defence of legal claims;
There are certain other circumstances in which we are not required to comply with your erasure request, although these two are the most likely circumstances in which we would deny that request.
You can ask us to restrict (i.e. keep but not use) your personal data, but only where its accuracy is contested (see Rectification), to allow us to verify its accuracy; or the processing is unlawful, but you do not want it erased; or it is no longer needed for the purposes for which it was collected, but we still need it to establish, exercise or defend legal claims; or you have exercised the right to object, and verification of overriding grounds is pending.
We can continue to use your personal data following a request for restriction, where: we have your consent; or to establish, exercise or defend legal claims; or to protect the rights of another natural or legal person.
You can ask us to provide your personal data to you in a structured, commonly used, machine-readable format, or you can ask to have it ‘ported’ directly to another Data Controller, but in each case only where: the processing is based on your consent or on the performance of a contract with you; and the processing is carried out by automated means.
You can object to any processing of your personal data which has our ‘legitimate interests’ as its legal basis, if you believe your fundamental rights and freedoms outweigh our legitimate interests.
We have an opportunity to demonstrate that we have compelling legitimate interests which override your rights and freedoms.
You have a right to lodge a complaint with the responsible local supervisory authority about our processing of your personal data. We ask that you please attempt to resolve any issues with us first, although you have a right to contact your supervisory authority at any time.
Last update: May 2019