32Red

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32Red sister sites include Unibet, Maria Casino, Casino Houne, Bingo.com and Otto Kasino
32Red (32red.com) is operated by 32Red Limited of 401 World Trade Centre, Gibraltar, GX11 1AA.

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32Red Sister Sites 2022

This will come as a surprise to those of you who were expecting to see 32Red Sport and 32Red Bingo here, but they’re no longer standalone sister sites of 32Red. Sport betting is now available on the flagship casino’s homepage, and bingo is no longer offered by 32Red at all. In fact, 32Red Casino is the only casino company directly owned and operated by 32Red Limited – but that doesn’t mean that it doesn’t have sister sites.

Through the fact that 32Red is owned by the enormous Kindred Group, its sister sites now include some of the biggest names in the game. Here are the highlights.

Unibet

Unibet logo

Simply put, Unibet is one of the biggest betting and casino websites in the world. The Kindred Group website describes it as the premium “all product” brand in the group’s family of casinos. That’s a thumb in the eye to 32Red, but we wouldn’t necessarily say it was inaccurate. The range of entertainment on offer at Unibet includes bingo, so if you try to access the old 32Red Bingo website you’ll see a pop-up offering you the opportunity to come to Unibet instead. As a brand name in the UK, Unibet is still probably better known for sports betting than anything else thanks to its long association with football. It’s trying to change that in the 2020s, though, and is making effoers to develop a reputation for hosting excellent slots. Because it wants to grow that reputation, this is a great time to visit the site for promotions and incentives.

Bingo.com

Bingo.com logo

The Kindred Group picked up Bingo.com in 2014. They haven’t made great waves with it in the UK during the years since then, but they’ve at least managed to establish it as one of the most popular casino sites in Scandinavia. Now that base is established, it might spread from there. With a URL like bingo.com it should arguably be seeing a lot more in terms of market share than it is, but perhaps the disconnect comes from the fact that this isn’t actually a bingo-focused casino. There’s as much space given the slots as there is to everything else. It’s a good casino, but it seems a waste of a name that could be worth big money to a bingo specialist site.

Maria Casino

Maria Casino logo

Maria Casino is the Kindred Group’s female-oriented online gaming casino. The Malta-based brand is gentle in tone, committing to derive zero revenue from harmful gambling and marketing itself around ethics more than content. The Maria Casino homepage even politely asks you what you’d like to play next when you land on it! There’s still some decent promotional power on display here, though, including the chance to earn up to £150 a time in bonus funds by referring your friends to the casino. The dim purple colour scheme makes the site look a little depressing, but aside from that, it’s a solid offering.

CasinoHuone

CasinoHuone logo

We’re reliably informed that Casino Huone is a fantastic online slots website. We also hear that it’s great for fans of video poker, and the live casino is a thrill. CasinoHuone also offers poker and bingo facilities, and even goes so far as having two Finnish poker pros on hands to give you tips while a well-known television host commentates over live games. In fact, everything we hear about CasinoHuone is fantastic. You’re probably wondering why we’ve never tried it out ourselves, and the answer is that the casino has no English language support. You can access it from the UK without an issue, but unless you’re fluent in Finnish you’re likely to struggle to find your way around.

Otto Kasino

Otto Kasino logo

Otto Kasino is the most recent addition to the Kindred Group family, having been launched in mid-2020. It’s a casino based on speed, offering new customers the chance to register with a bank ID and get playing within seconds of their arrival at the casino. Designed for mobile phones and minimal in design to ensure that pages load quickly, this might be what the casinos of the future look like if the trend continues to move towards speed rather than visual attractiveness. Aside from that, almost everything we said about CasinoHuone could also be said about Otto Kasino. We have no reason to doubt the people who say it’s a great place to play casino games and we appreciate the fact that it’s open to the UK, but without any English language support we can’t verify any of the great reviews.

32Red Casino

32red Casino logo

Last and by no means least, we’ve taken a piece of the 32Red website and listed it as a 32Red sister site. Why have we done that? Because 32Red Casino looks and feels different from the wider 32Red site. The main 32Red site has become an absolute monster since absorbing 32Red Sport and adding new options for Slingo and the like. There’s a little more focus at 32Red Casino. If you’re not interested in sport, Slingo, or anything else that 32Red now offers aside from the usual slots and games, you might be best served to come straight to the casino. It contains everything you like about 32Red, but it gets straight to the point.

Can 32Red Be Trusted?

trust score

★★★★

32red is a 4 Star trusted casino, here’s why:-

1. Cookies popup YES – A message prompt notifying players about the use of cookies is displayed on the casino.
2. Mass Media Adverts YES – 32Red Casino is one of the most media-friendly brands in the entire UK market.
3. Casino look and feel GREAT – Loading speed isn’t an issue, and the top menu is intelligently designed to make the casino easy to navigate. 
4. Trustpilot Score ABOVE AVERAGE – 3.2 / 5 is the score given to 32Red on TrustPilot based on over 2000 user reviews. 
5. Payment Options GOOD – 32Red Casino has support for three different e-wallets, all major debit cards, bank transfers, and the PaySafe card. 
6. Help Options EXCELLENT – You can contact customer support at 32Red Casino through email, live chat, or telephone. 
7. Operator country TRUSTED – As a Gibraltar based company, 32Red Limited are trusted based on their location. 
8. UKGC Records CLEAN – There are no regulatory actions on the record of 32Red Limited with the UK Gambling Commission. 
9. Key Bonus Terms OK – An average wagering requirement of 50x is necessary for all bonuses on this casino unless stated otherwise. That’s a little higher than the industry average. 
10. Slot Developers GOOD – 32Red works with almost everybody and can bring you slots and games from Microgaming, NetEnt, SG, IGT, and many more. 
Overall SCORE > ★★★★ – 4/5 Stars
32Red is trustworthy. Were it not for the wagering requirements on bonuses, we’d have it ranked as a five-star casino.

What are players saying about 32Red?

Here are our condensed / readers digest summaries of recent player reviews of 32Red.

  • 15-Jan-2022 by Okan:
    You get quick withdrawals here. It’s the best casino I’ve played at and the pay percentage is high. I was told withdrawals might take five days but it didn’t even take one. – source: TrustPilot
  • 12-Jan-2022 by Jack:
    I’ve never had any problems here. No issues with registering, the offers helped me out, and on the whole I’ve been happy. – source: TrustPilot
  • 12-Jan-2022 by Nathan:
    I’ve played nearly everywhere and the payout rate at 32Red is the worst of the lot. I’ve put in so much money and got almost nothing back from it. This doesn’t happen anywhere else, it has to be down to greed. – source: TrustPilot
  • 11-Jan-2022 by Gary:
    Signing up was easy, they accepted my provisional driving license. There’s a good selection of games and when I requested my first £200 withdrawal I had it in my bank the next day. Would recommend. – source: TrustPilot
  • 11-Jan-2022 by Suzy:
    I wish I could give it zero stars. I’ve been waiting for a withdrawal for ten days. I’ve tried contacting them and heard nothing back. Save your money and play somewhere that does instant withdrawals. Once I eventually get my money I’ll be closing my account. – source: TrustPilot
  • 16-Feb-2021 by Omar:
    I really like this casino, they have pretty good bonuses as well as their promotional offers. They have good customer support who are friendly as well. – source: TrustPilot
  • 16-Feb-2021 by Nicole:
    Stay away from this site, they are just robbing their players. I deposited and played some of their spins but in that small window, they took all my money. I will never play for this robbing casino. – source: TrustPilot
  • 16-Feb-2021 by Owen:
    This is a good casino with good management. They have all the good and reliable games. I never get bored while playing on it. I’ve already suggested it to my friends. – source: TrustPilot
  • 15-Feb-2021 by Laila:
    At the start, I thought it was an average casino but after winning for the first time, I kept losing and they took my bonus as well. This is a scam site. – source: TrustPilot
  • 14-Feb-2021 by Dave:
    I am playing on this casino for a while now and I can say that they are just scamming their users. Their slots are rigged and will never get the players anything good. I spent all my bonus on them but nothing was returned to me in the slightest. – source: TrustPilot
  • 12-Nov-2020 by Mike:
    In my opinion, this casino has all types of slots and other games too. They also offer fast withdrawals and quick verification too. The thing I did not like was the live chat is very hard to find. – source: AskGambler
  • 06-Nov-2020 by Joshua:
    I was a regular player for the online casino, they had all the good stuff like quick payouts and reliable support. Recently closed my account because I kept losing and they were scamming on the games. – source: AskGambler
  • 14-Apr-2020 by Kate:
    I have been playing on this for more than five years and recently they are just trash. Their games are rigged, lagging and crashing. Their slots take forever to load. – source: AskGambler
  • 11-Feb-2020 by Moss:
    This casino has a good design and I like its colour red. The site is also user friendly and simple. I did not like the live chat because it kept lagging and they always kicking me out. – source: AskGambler
  • 26-Nov-2019 by Simon:
    This casino is one of the good ones. I am playing on it for like 10 years and never got a serious problem. They give me a great experience, their games are stable and fair. I love this site. – source: AskGamblers

32Red Review 2022

An award-winning web casino created by the 32Red Limited group, 32Red Casino is among the longest-running online casino entities on the internet and has been providing big-time thrills to players ever since the time of its launch twenty years ago.

Here in the 2020s, 32Red Casino is owned by the Kindred Group, which owns 11 major casinos and sports betting brands in Scandinavia and the UK including Unibet, Maria Casino and, of course, 32 Red. Kindred, which is listed on the Swedish Nasdaq Stockholm Exchange under KIND SDB, was founded in 1997 by Anders Ström. Considering the properties it now owns, it has to be considered a gaming giant. The deal that brought 32Red into the Kindred Group family was worth more than £200m.

Time has passed since 32Red was founded, but it remains one of the UK’s biggest casinos and one of the most visible in the press and on television. This review will give you some insight into why that is.

New Player Welcome Offers

The first thing to look out for at an online casino is their welcome bonus offer that is provided to new players. In the case of 32Red casino, new players get two different bonuses.
The first bonus is the no deposit slot bonus of £10, where new players that sign up get £10 in their account that can be used to play slots immediately even if the player never goes on to make a direct deposit themselves. The second bonus is the 150% matched deposit bonus, where players can get up to £150 in bonus funds by depositing up to £100.

Monthly Promotions

The monthly promotions you’ll find waiting for you when you visit 32Red will vary depending on the seasons, and we mean that quite literally. If it’s Christmas, you’ll see Christmas-related promotions. Visit the casino early in the new year and you’ll see a promotion called something like “January sales.” The terms of these promotions will vary, and they’re never around for long anyway. There are exclusive player lounges (“The Ruby Lounge” for one) that are only open to VIP players, and so from that we infer that there’s a VIP scheme. The issue is that we have no idea what the VIP scheme looks like or how to access it. The promotional text around the VIP sections suggests that players will be invited to play when the people in charge of the casino deep them to be eligible, but that’s all a bit vague. Without that knowledge, we’d have to say that the promotions at 32Red are a little weak.

Pros and Cons

As stellar as 32Red Casino already is in the eyes of many, it has pros and cons just like any other online casino does. Here are a few of them.
Pros:
•Has earned the title of “Casino of the Decade” by Casinomeister, which is high praise.
•Colossal list of slots, games, and other entertainment.
Cons:
•Wagering requirements for bonus funds are higher than they ought to be.
•Operates a VIP scheme but doesn’t tell anybody how to get an invite to it.

Featured Slots and Casino Games

As you’d expect from such a high-profile casino brand, 32Red features a massive collection of casino games on its website. They’re neatly divided into subcategories like Classic Slots, Table Games, Video Slots, Poker, and more. The following are a couple of the best slot titles that are featured on 32Red Casino right now:

Rainbow Riches – A legendary Irish-themed slot from Barcrest that’s generally a feature on every slot website that hosts it. This is an old game now, but it’s still the standard against which all other Irish-themed slots are measured. Whether it’s the cuteness of the colourful theme or the potential of its bonuses, it’s a slot that every slots lover should play at least once.

32red 9 masks

•9 Masks of Fire – The name that appears on the loading screen of 9 Masks of Fire might be that of Microgaming, but in reality, this influential slot was developed by Gameburger Studios and licensed to Microgaming thanks to the relationship between the two studios. You could call this myth and legend-themed slot a trend-setter. If you’ve played a slot recently that features high scatter jackpots as an incentive, this is the reason why. This is where the trend started, and in the eyes of many, it’s still the best of its kind.

Deposit and Withdrawal Methods

The accepted depositing methods on 32Red include pretty much all card-based payments as well as e-wallets. For completion’s sake, players can use Wire Transfer, Skrill 1-Tap, PayPal, Mastercard, PaySafeCard, Visa, EntroPay, and Neteller.

General advice for withdrawals is that they may take up to five days, but in practice, they’re generally far faster than that and might even turn up within 24 hours.

Customer Support and License

Nobody can beat 32Red for customer service standards. You might be able to match them, but you won’t be able to beat them! That’s because they offer the full range of telephone, email, and live chat support. To find the assistance you need, go to the “help” section of the website and then search for “contact” to get to your desired method.

32Red Casino also holds the distinction of being a two-license casino, holdings valid licenses with both the UK Gambling Commission and the relevant authorities in Gibraltar. It really doesn’t get much better than that.

Final Verdict

32Red is almost perfect. If the wagering requirements were a little lower and there was more information on how players could become VIPs, we’d be tempted to give them the full five stars. Even without that fifth star, though, this is still an excellent casino that’s stood the test of time and, in all likelihood, will continue to do so.

32red mobile screenshot 2021

32Red Ltd – The Sporting Casino Brand

Sponsoring Scotland’s Champions

Sponsoring the shirt of a top-level football team is expensive. Sponsoring a team that wins championships is even more expensive. For 32Red, it’s worth the price. The casino’s name is splashed across the shirts of Glasgow Rangers FC, who’ve been crowned the Scottish champions an incredible 54 times, most recently in 2021 under the management of Liverpool legend Steven Gerrard. The connection between the club and the casino brand is long-lasting and expected to extend beyond the end of the current football season.

Rangers isn’t the only well-known football team to be sponsored by 32Red. Derby County and Middlesbrough – both of which are teams that play in the English Championship – wear the 32Red logo on their shirts as well. When football legend Wayne Rooney returned from the Major League Soccer in the USA to join Derby County shortly after Derby and 32Red signed a new sponsorship agreement, he wore the number 32 on his back. Both sides denied the suggestion that Rooney’s number was connected to the sponsorship deal, but the press made the connection anyway.

Other well-known football clubs to have been sponsored by 32Red in the past include Aston Villa, Swansea City, and Preston North End.

The Voice At The Table

If you were to log in to 32Red’s online casino and head for the table games, you’d hear a familiar voice when your cards were dealt to you or when the roulette wheel stops spinning, and it’s time to call the number. You’ll probably wonder where you’ve heard the voice before. Wonder no longer, because we can tell you. It’s Patsy Kensit!

32red patsy kensit

Covering what Patsy hasn’t done in the world of show business would probably be easier than listing what she hasn’t. She started out as a rock musician in the 1980s with the band “Eighth Wonder” before switching gears and becoming a model and actor. “Absolute Beginners” made her a star in 1986, and “Lethal Weapon 2” pushed that star into the stratosphere in 1989. During the 1990s, she became a hot topic in British tabloids thanks to her marriage to Oasis frontman Liam Gallagher. More recently, she’s been seen in iconic TV shows like “Emmerdale” and “Holby City.” Her voice is familiar to millions, which makes her a major coup for 32Red.

Classy Ambassadors

As well as having high profile sponsorships and celebrity connections, 32Red has sporting ambassadors connected to its large, popular sports betting platform. In the world of horse racing, 32Red is represented by Gold Cup-winning jockey Paddy Brennan and highly-regarded trainer Fergal O’Brien. Brennan has ridden more than a thousand winners during his long career, many of which were trained by O’Brien.

In boxing, the company’s highest-profile ambassadors are Josh Warrington and Carl Frampton. Warrington is a former IBF World Featherweight Champion and is the only world champion boxer in history to come from Leeds. Frampton retired in April 2021 after an illustrious career that saw him become world champion at bantamweight, featherweight, and super-featherweight. Frampton was also named “Fighter of the Year” by The Ring Magazine, ESPN, and the Boxing Writer’s Association in 2016. It’s notable that Warrington and Frampton technically work together through 32Red because Warrington is one of only three men ever to defeat Frampton in the ring.

There’s also a connection between 32Red and Queensbury Promotions, which is run by boxing legend Frank Warren.

TV Success With Keith Lemon

32Red has had an almost-constant presence on British television during commercial breaks for more than ten years. The company took things to the next level in March 2021 when TV personality Keith Lemon appeared in his first televised commercial campaign for the brand. Lemon has been known to British television audiences for years thanks to television shows like “Celebrity Juice” and “Through the Keyhole.” He can be divisive, but he commands attention and has done so with these adverts.

The man behind the character of Keith Lemon is comedian Leigh Francis, who was famous in another guise long before Keith Lemon came along. Francis’ previous character was the celebrity-obsessed Avid Merrion, who starred in the series “Bo Selecta” for Channel 4 between 2002 and 2009. “Celebrity Juice” is still on the air, so 32Red has done well to attract the services of a TV star who’s still relevant rather than one attempting to cash in on their fame from several years prior.

32red keith lemon

The presence of Lemon provides a comedic element to 2022’s 32Red adverts, during which the casino is represented as a television game show hosted by Lemon. The latest casino offers are read out either by Lemon or a voiceover artist as he navigates his way around a dangerous-looking backstage area, avoiding hazards like falling scenery and, for some reason, snakes. Three full television adverts starring Lemon have been made by 32Red so far, plus two shorter-form adverts that have mostly appeared only on YouTube.

All of 32Red’s previous television commercials, including those that were made before the partnership with Keith Lemon began, are available on the casino’s official YouTube channel. The channel also features exclusive interviews with some of its celebrity ambassadors and figures from its sponsored football teams. Despite the quality and exclusivity of the content, nothing that’s been uploaded to the channel within the past two years has achieved more than forty thousand views. Even things that ought to attract more views – like a short series with Wayne Rooney – are stuck below ten thousand. That might be at least partially down to the fact that the channel has fewer than one thousand subscribers despite the popularity of the brand.

New Partners

Away from the flashy world of celebrity sponsorships and television commercials, the latest news in the world of 32Red is that the company signed a new partnership with the 1×2 Network in September 2021. The terms of the deal give 32Red’s casino players access to all the most popular games created by 1×2 Gaming and Iron Dog Studio, including Neon Jungle, Pirate Kingdom Megaways, and Rainbow Wilds. 1×2 Gaming has agreed to create an exclusive 32Red branded Megaways slot as part of the new agreement.

32Red is very big but still getting bigger. The next few years look very rosy indeed for the red brand.