Gamesys Sites
The Gamesys sites are Double Bubble Bingo, JackpotJoy, Bally Casino, Monopoly Casino, Rainbow Riches Casino and Virgin Games.
Gamesys Operations Limited is based at Suite 2, Floor 4, Waterport Place, Gibraltar, GX11 1AA.
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Gamesys Casinos 2025
Gamesys Operations Limited isn’t the biggest casino network company in the UK in terms of the number of iGaming sites that it operates, but it’s one of the biggest in terms of the profile of its iGaming sites. How could it not be when it’s the company behind the likes of JackpotJoy and Virgin Games? What the Gamesys Operations Limited platform lacks in quantity, it more than makes up for in quality. Some of these casinos and iGaming sites are so famous that you don’t need us to tell you anything about them at all, but let’s take a closer look at them anyway.
JackpotJoy
JackpotJoy rules the roost among the Gamesys Operations Limited family of casinos. Most of the brands on this casino network are big, but JackpotJoy is the biggest. Few bingo and casino sites in the UK enjoy so large a profile as this one. When the site was launched in 2002, it was advertised in television commercials by the late “Carry On” and “Eastenders” star Barbara Windsor, thus ensuring that the casino became a famous name almost immediately. She remained the face of the brand for several years before passing the torch to Paddy McGuinness. The comedian and TV presenter still appears in adverts for the site to this day. JackpotJoy started life as a bingo site but has expanded considerably over the years. Players these days are just as likely to visit the site for its online slots as they are for its bingo games, and they also have Slingo, poker, and live casino games at their fingertips, too. It’s not quite the biggest bingo site in the UK, but it’s easily within the top five and perhaps even the top three.
Double Bubble Bingo
At first glance, Double Bubble Bingo might appear to be the odd one out on the Gamesys Operations Limited casino network. All of the other sites – with the exception of Jackpot Joy – have brand partnerships, whether that’s with Heart Radio or Virgin. Jackpot Joy might not have any brand partnerships, but it gets around that problem by spending big money on TV advertising. Double Bubble Bingo isn’t advertised on television and doesn’t have a big name attached to it, so how has it become so popular in such a short space of time? There are a couple of potential answers to that question. The first is that Double Bubble Bingo is the newest casino site in the Gamesys range, and as the network company already has a reputation for producing quality casinos, it was inevitable that players would want to come and check it out. The second is that Double Bubble Bingo isn’t quite as “unconnected” as it appears to be. The online slots experts among you will already have noticed that the name and logo of the bingo site are identical to that of Double Bubble and Double Bubble Megaways, both of which are very popular online slots by Roxor Gaming. The entire website might look like chewing gum, but that barely matters when the range of games on it is so much fun to play.
Bally Casino
Further down this page is a detailed profile of Gamesys Operations Limited. We don’t like to give away spoilers, but when you read that profile, you’ll find that Gamesys Operations Limited is the property of US-based casino giant Bally’s Corporation, which paid around £2bn to buy the company in 2021. Bally Casino carries the Bally’s Corporation name and logo, and so Bally Casino ought to be seen as a threat to JackpotJoy’s status as the flagship casino and iGaming site on the Gamesys platform. However, we wouldn’t say that Bally Casino has seized the mantle just yet. It launched in August 2023 with a surprising lack of fanfare and in a state that struck us as being only semi-complete, with a reduced portfolio of games compared to its sister sites and very little in the way of promotional clout. It’s grown since then, though, and has displaced Megaways Casino on the Gamesys roster. As successful as Megaways Casino was, Gamesys shut it down to make room for its new All-American brand.
Monopoly Casino
Monopoly Casino comes from the same school of thought as Megaways Casino, which is one of the Gamesys casinos that are sadly no longer with us. If you were new to the world of online casinos, you’d probably associate the name “Monopoly” with the popular traditional board games sold by Hasbro. Versions of Monopoly have existed since 1903, long before the idea of the internet was even a twinkle in the eye of a genius. Since the internet and online casinos came along, though, Monopoly has taken to the format like a duck to water. Playing Monopoly is all about speculating to accumulate, which is the same thing we all do when we play online slots or other casino games. There have been well over a dozen official Monopoly gambling games made up until this point, and all of them are available to play at Monopoly Casino. Whether you’re looking for the latest Monopoly slots, official Monopoly bingo rooms or Monopoly Slingo, you’ll find it all within these four digital walls. You’ll also find everything else that Gamesys Operations Limited has to offer, too because, like Megaways Casino, this is another reskin of the Double Bubble Bingo template.
Rainbow Riches Casino
If you don’t recognise the name “Rainbow Riches,” you’re very late to the online casino party. The Rainbow Riches franchise has been the most popular series of Irish-themed casino games in the business for well over a decade, and the Irish theme is a very crowded market. We’re losing count of how many online slots and other games there are in the Rainbow Riches franchise, but whenever we do need to count, we come to Rainbow Riches Casino and tally them all up in their collection. The Rainbow Riches series is so popular with players that its logo can attract them to brick-and-mortar gaming venues, so it’s no real surprise that it’s just as capable of attracting players to a digital venue. Rainbow Riches Casino hasn’t been treated as a huge priority by Gamesys Operations Limited in the past, but that might be beginning to change. In recent years we’ve seen the brand advertised on television with its “Rainbow Hunter” van, and the site itself has recently had a minor facelift. As with so many of the other casino sites in the Gamesys collection, it’s just the same template and the same games again delivered with a different focus, but why tamper with a winning formula?
Virgin Games
The Virgin logo has been splashed over so many things in the past thirty years that it was inevitable it would one day find its way to online casinos. It’s a boon to Gamesys Operations Limited that when the time eventually came, it was they who were trusted with the world-famous name. Richard Branson’s brand has been used to sell cola, tickets for planes and trains, records and gym memberships in the past, so casino games are just the latest products in an extremely long line. The fact that Virgin Games has been promoted in television commercials underlines the importance of this brand to the casino network company as a whole, even if it doesn’t explain why the commercials are themed around the idea of vampires playing online slots. You won’t necessarily find anything at Virgin Games that you wouldn’t also find if you rooted around in the archives of any of the other online casinos on the network, but the presence of the Virgin name makes the whole experience of playing at this casino feel a little more upmarket. The promotions available at Virgin Games tend to be at the upper end of the Gamesys scale too, so if you’re moving from one Gamesys site to another, it would be worth making this one an early stop on your tour.
About Gamesys Operations Limited
The Latest Gamesys News
: Sports Mole has reviewed one of Gamesys’ top casinos, Virgin Games, offering a detailed look at its strengths and areas that could be refined. The review acknowledges the platform’s appeal, particularly its well-established reputation under the Virgin brand and its user-friendly layout. Players can access a variety of games, including slots, bingo, poker, and live casino options, with a selection that, while solid, could benefit from further expansion. One of the standout elements noted in the review is the welcome promotion, where new players can claim 100 free spins on Double Bubble after depositing and wagering £10. Daily free games and ongoing promotions were also highlighted as positives, adding extra value for regular players. The mobile app received praise for its smooth performance and ease of use, with players rating it highly across both iOS and Android.
However, the review pointed out some limitations, particularly regarding banking options. The absence of e-wallets and bank transfers means players must rely on debit cards or mobile payment services like Apple Pay and Google Pay, which may not suit everyone. The customer support system was noted as effective but lacking a telephone contact option, which some players might prefer for more immediate assistance. The review ultimately positioned Virgin Games as a strong choice for UK players, particularly those who appreciate a well-structured casino experience backed by a reputable brand. The existing selection of games, regular promotions, and reliable mobile app were all seen as positives, but the absence of additional payment methods and a slightly limited game library were seen as areas for potential improvement.
: If you’re not sure which Gamesys platform to join, the ranked list recently presented by Casino Alpha may help you to make your decision wisely. Experts with over eight years of industry experience have compiled a detailed review of leading Gamesys sites for 2025, offering players a clear snapshot of the best options currently available. The list covers well-known casino sites such as Monopoly Casino, Jackpotjoy Casino, Virgin Games Casino, Bally Casino, Double Bubble Bingo Casino and Rainbow Riches Casino, each offering a minimum deposit of £10 alongside attractive bonus packages that include free spins and wager-free spins. These platforms not only provide competitive welcome bonuses but also ensure a secure and reliable gaming experience through trusted payment methods like Visa, Mastercard and PayPal, with withdrawals typically processed within a day. In addition to bonus details and deposit requirements, the ranked guide presents important operational insights including maximum cashout limits, payout times and the number of available games, which range from a robust selection of slots and table games to live dealer experiences.
The evaluation further considers licensing information and regulatory compliance, with all listed sites holding certifications from both the UK Gambling Commission and the Gibraltar Regulatory Authority. Beyond the promotional offers, the review offers practical tips and expert advice on how to use these platforms to one’s advantage, comparing each site’s features to help players determine which might best suit their personal preferences. The comprehensive overview also touches on Gamesys Operations Limited’s reputation as a longstanding software developer and operator, providing a balanced view of its market performance alongside comparisons to alternative casino groups.
: Top Rated Bingo Sites recently made it clear that it is not a massive fan of Gamesys bingo in a profile examining the casino and bingo operator. While Gamesys has built a reputation as one of the longstanding names in online bingo since its founding in 2001, it appears that its platforms and games don’t fully resonate with all reviewers. Known for powering prominent platforms like Heart Bingo, Virgin Games, and Sun Bingo, Gamesys is praised for providing a solid selection of 75, 80, and 90-ball bingo, as well as instant-win games and slots. However, despite the operator’s capability to tailor software to individual platforms, some feel its network model leaves much to be desired. The critique seems to centre on the cookie-cutter feel of Gamesys bingo sites, which, like many network-based platforms, share games, promotions, and player pools. While this approach enables larger jackpots and fuller chat rooms, it also reduces the sense of variety among operators.
Players hoping for distinctive experiences may find the uniformity underwhelming. Furthermore, while Gamesys has expanded into Spanish and Swedish markets and even dabbled in social gaming, with mixed results on platforms like Facebook, these efforts haven’t entirely masked the limitations noted by some reviewers. On the plus side, Gamesys does deliver convenience with no-download play and features like pre-buy tickets and optional muted soundscapes, making its platforms accessible and user-friendly. There’s also professional support via a well-managed help desk. Yet, for all these strengths, the impression given by Top Rated Bingo Sites suggests Gamesys may need to evolve its approach to truly stand out in the increasingly competitive online bingo landscape.
: The website New Jersey Stage has recently applauded Bally’s Corporation’s benevolent endeavours. According to their report, Bally’s Atlantic City collaborated with the Salvation Army to serve a special Thanksgiving meal to local residents facing challenges this holiday season. The event was scheduled for Wednesday, 27th November 2024, from 4:00pm to 6:00pm at the Salvation Army on Texas Avenue in Atlantic City. This initiative reflected Bally’s dedication to supporting the community and offering assistance where it’s needed most. In addition to this, Bally’s Atlantic City organised a Thanksgiving food drive benefiting the Community Food Bank of New Jersey, collecting non-perishable items like canned vegetables, stuffing, and cranberry sauce to help families enjoy a festive meal.
Bally’s Corporation, a global casino-entertainment company, extends its impact beyond gaming through such charitable efforts. With a workforce of 10,600 employees, the company owns and manages 15 casinos across 10 states, a golf course in New York, and a horse racetrack in Colorado. It also operates Bally’s Interactive International, formerly Gamesys Group, a leading interactive gaming operator that includes Bally Bet, a sports betting platform, and Bally Casino, an expanding online casino. The article also noted that Bally’s holds rights to develop land in Las Vegas following the closure of the Tropicana. The company is poised for further growth upon completing a merger with The Queen Casino & Entertainment Inc., which will add four additional casinos across three states, including an expansion into Iowa. This merger will bring in over 900 new employees, approximately 2,400 slot machines, 50 table games, and 150 hotel rooms.
: Recently, Bingotastic took a deep dive into Gamesys, spotlighting its extensive bingo and casino portfolio, and the distinct experience these platforms offer. Gamesys, now under Bally’s Corporation since 2021, has earned a solid reputation for its secure, UK-licensed sites, all regulated by the Gambling Commission. Bingotastic’s profile revealed that each platform provides a similar gaming environment, from popular slots like Tiki Island and Doubly Bubbly to daily free bingo games and linked jackpots. One of the welcome bonuses mentioned is the 30 free spins or £50 bingo tickets that players can claim on sites like Rainbow Riches Casino and Jackpotjoy, simply by depositing £10. What’s interesting is that Gamesys-powered sites vary slightly in their offerings; while many share a consistent approach to user experience, individual platforms switch up promotions regularly to keep the engagement fresh.
Notable names in this line-up include Bally Casino, Double Bubble Bingo, and Monopoly Casino, each catering to different player preferences, from those who enjoy slot-heavy action to fans of traditional bingo. Mobile compatibility was also a key focus, with Bingotastic noting how Gamesys brands encourage gaming on the go. Apps for top sites like Jackpotjoy and Double Bubble Bingo are readily available for iOS and Android, offering smooth gameplay across devices. The article also mentions how Gamesys’s journey, originating in 2011 as Intertain, has been marked by acquisitions, brand evolution, and rebranding, ultimately positioning them as a major global operator. The shift to being listed on the London Stock Exchange, coupled with their expansion into the US via Tropicana and Virgin Casino, reflects the company’s sustained ambition in the online gaming world.
: Gamesys was mentioned in an article published by Gambling Insider about the new launch of GamProtect. The event, which took place at Prospero House in London on 11 September 2024, was led by newly appointed BGC CEO Grainne Hurst and Gamesys Operations Managing Director Kane Purdy. GamProtect is a safety initiative introduced by the Betting and Gaming Council, aimed at creating a universal database to share information on players exhibiting signs of gambling-related harm. The system allows operators to collaborate in keeping vulnerable players safe across the entire gaming industry. Hurst explained that she had been involved in the project since its early stages in 2020, and emphasised its importance in the responsible gambling landscape. GamProtect went live in April, with major operators such as Flutter, Entain, and bet365 among its founding members, contributing both financially and operationally.
Purdy, who has been in the gaming industry for nearly two decades, reflected on the evolution of the market, pointing to the rise of online gaming, the impact of Covid-19, and recent regulatory changes as key factors shaping the industry. He stated that GamProtect offers a simple but effective solution, enabling operators to identify and intervene when necessary, ensuring safer gambling experiences for players. While the system has attracted some criticism, Purdy was keen to clarify that it is not intended to restrict gambling but to protect those at risk of harm. With over 5,000 players already added to the scheme, GamProtect is being hailed as a valuable tool in promoting player safety, though participation in the scheme remains voluntary.
: Now that Gamesys has added a sportsbook component to Bally Casino, the Bally Casino UK in-house blog is increasingly concerned with sports content. Most recently, the blog featured an article on the top sports experiences that should be on your bucket list. From the excitement of the FIFA World Cup, which draws a mammoth viewership exceeding a billion, to the historical and cultural phenomenon of the Olympic Games, the selection of experiences on the list is vast and varied. The World Cup, with its grand scale of international teams and dramatic finishes—such as the 2022 final resolved by a nail-biting penalty shootout—epitomises the global passion for football, so it was no surprise that the World Cup made the bucket list – especially with the upcoming expansion in 2026 that promises even more exhilarating matchups.
Switching gears to the grandeur of the Olympics, set to return to Los Angeles in 2028, the event continues to embody the pinnacle of athletic greatness across a staggering array of sports. It’s a chance for millions to witness world records and heart-stopping performances in a city that has previously showcased the very best in sports. The blog does not forget the quintessentially American experience of the Super Bowl, combining fierce athletic competition with spectacular halftime show entertainment, drawing hundreds of millions of viewers worldwide. Nor does it overlook the Ryder Cup, a revered event in the golfing world that pits Europe against the USA in a test of nerve and skill that often results in historic comebacks and unforgettable victories.
: Virgin Bet, which used to belong to Gamesys, has now fully migrated to Kambi; this new development has resulted in a major uptick in Kambi’s share prices. The transition of the UK-facing Virgin Bet brand to Kambi’s sportsbook platform is being perceived as a major accomplishment for Kambi and LiveScore Group. This collaboration was first established in October 2023 with the successful launch of LiveScore Bet in the UK and Ireland earlier in May. Virgin Bet, launched in 2019 by Gamesys in collaboration with SBTech, has been seamlessly integrated into Kambi’s platform, further solidifying Kambi’s presence in the UK’s competitive sports betting market. Erik Lögdberg, managing director at Kambi, expressed pride in this successful migration, highlighting Virgin Bet’s alignment with Kambi’s commitment to high-quality sports betting experiences.
The managing director also emphasised the synergistic potential of combining Kambi’s technical powers and sportsbook expertise with LiveScore’s robust in-house product teams to spur continued growth in their respective markets. Sam Sadi, CEO of LiveScore Group, reaffirmed the importance of offering an exceptional range of products and services to Virgin Bet customers, identifying the integration of a top-tier sportsbook as a crucial component of this initiative. The partnership aims to expand Virgin Bet’s influence in the UK market significantly, building on the foundation laid by their previous collaboration on LiveScore Bet. This development has positively impacted Kambi’s financial standing, as reflected in the recent increase in their share prices. Following the migration announcement and impressive second-quarter results, Kambi Group plc saw its shares rise by 1.12 per cent, trading at SEK126.90 per share in Stockholm on Wednesday morning, marking an overall gain of more than 20 per cent over the past week.
: Gamesys is currently looking to expand its team by recruiting a Senior Finance Manager. This role is integral to the iGaming brand operator, the digital division of the company, which has rapidly become a powerhouse in the online entertainment sector. The Senior Finance Manager will be instrumental in driving the financial strategies that support the brand’s extensive range of services in sports betting, iGaming, and other digital entertainment platforms. The position offers an attractive set of benefits, including up to a 10% annual bonus, a 35% hourly uplift for unsociable hours, and extensive opportunities for career advancement. Additionally, employees benefit from private healthcare, enhanced maternity, paternity, and adoption leave, a Cycle to Work scheme, exclusive Virgin offers through Virgin Tribe, life assurance at three times the salary, and contributory pension plans.
The company prides itself not only on its innovative approach to digital entertainment but also on its commitment to diversity and inclusion. The company supports four active employee networks—Pride, Parents Network, Global League of Women (GLOW), and BAME—each playing a crucial role in policy making and providing a platform for mentoring, education, and community engagement. This role is an opportunity to be at the forefront of the digital entertainment industry, contributing to a company that values individuality and innovation. For those looking to make a significant impact in a leading company, this position promises not only professional growth but also a chance to be part of a diverse and dynamic team. With a robust array of products and a firm foothold in both the digital and physical entertainment arenas, Gamesys is an exciting place for any finance professional looking to advance their career.
: Gamesys Group Partners has recently shed more light on its commission structures for European affiliate partners, which is comparatively one of the most generous affiliate partnership schemes in the iGaming industry. The group offers a tiered commission plan that allows affiliates to earn up to 45% based on the number of first-time depositors (FTDs) they refer each month. Specifically, affiliates referring 0-5 FTDs earn 25%, 6-10 FTDs earn 30%, 11-20 FTDs earn 35%, 21-39 FTDs earn 40%, and those referring 40 or more FTDs can earn the maximum 45% commission. The commission is calculated on a revenue share basis, with no negative carry-over from month to month, although negative balances from one product can still affect the total monthly revenue. Net revenue is defined as the gross revenue minus costs such as licence fees, taxes, payment costs, bonuses, loyalty offers, jackpot contributions, and chargebacks or refunds. Additionally, Gamesys offers a sub-affiliate program where affiliates can earn 10% of the net commission of any sub-affiliates they refer.
Payment processing is straightforward and efficient, with commissions processed automatically once payment details are entered. Payments are made by the 20th of the following month, and affiliates have the option to receive their earnings via bank transfer, Neteller, Ecopayz, or Skrill. Gamesys Group Partners ensures that their affiliates are well-supported, providing comprehensive FAQs and access to affiliate managers for any further queries or assistance needed. This generous commission structure, combined with the flexibility of payment options and strong support system, makes Gamesys Group Partners an attractive choice for affiliates looking to maximise their earnings in the competitive iGaming market.
: Bally Casino made a significant entry into the UK market in 2023, bringing with it the glamour and excitement long associated with its Las Vegas counterpart. WhichBingo has recently provided a comprehensive review of this new offering by Gamesys, marking it with a notable 4.2 out of 5 stars. This rating reflects a robust evaluation of various aspects, including game selection, user experience, and promotional offers. Bally Casino boasts an extensive game library that impresses both new and seasoned players. The casino offers more than 500 slot games and a wide array of table games including blackjack, roulette, poker, and baccarat. Additionally, the site features a vibrant selection of Slingo and live dealer games, catering to a diverse range of gaming preferences. Fans of bingo would find over ten rooms with Gamesys powering the experience, although the variety is somewhat limited compared to other platforms.
According to WhichBingo, a significant highlight of Bally Casino is its user-friendly mobile app available on both iOS and Android, which facilitates easy access to games on the go. This feature is complemented by the promise of quick withdrawal times—often within 24 hours—and no fees, making it exceptionally convenient for players. The casino supports a limited range of payment options, primarily focusing on debit cards and ApplePay, which could be a drawback for users preferring more variety. WhichBingo’s review underscores the casino’s commitment to no wagering requirements on bonuses, allowing players to claim their winnings without additional playthrough stipulations, a rare and appealing feature in the online gaming world.
: This week marked a major milestone for Gamesys as the company announced its recent acquisition of the former headquarters of the Arcadia Group in London. This strategic move sees Gamesys occupying a notable space previously central to the British retail sector, underlining its expansion and increasing influence within the iGaming industry. The Colegrave House, located in the bustling heart of London near Oxford Street, now serves as the new hub for Gamesys. This iconic building, once the cornerstone of Sir Philip Green’s retail empire, which included well-known brands such as Topshop and Miss Selfridge, represents a pivotal shift in property usage from fashion retail to digital entertainment and technology.
A spokesperson from Gamesys shared their enthusiasm about the new premises, emphasising that the acquisition of such a prominent and spacious site aligns with the company’s growth ambitions and its commitment to further establish its presence in the tech industry. The new space not only offers a prime location but also symbolises the transformative journey of Gamesys from a major player in online gaming to a leading technology company. The move to Colegrave House provides Gamesys with 75,000 square feet of office space, accommodating its growing workforce and operational needs. This development is seen as a proactive step towards adapting to the evolving demands of the digital entertainment landscape, positioning Gamesys at the forefront of the industry’s expansion in London. This relocation is poised to enhance operational efficiencies and foster a creative environment for the team, driving innovation and growth in the coming years.
The History of Gamesys
Gamesys Operations Limited was not born yesterday. While it might not be the oldest casino company in the world, it’s a veteran of the industry and celebrated its twentieth anniversary in 2021. The world of online casinos looked very different when Gamesys took its first tentative steps into it in 2001, but the company has both survived and thrived since then despite being faced with wave after wave of new rival casino network companies that have emerged during that time. Its success has been down to shrewd manoeuvring within the marketplace, clever branding of its casino websites, and knowing when to make changes to suit the changing world around it. Those changes have been wholesale. In the past, the company we now know as Gamesys has been called Intertain and the JPJ Group, as well as spending a brief period named after its most successful online casino site, JackpotJoy. The Gamesys name arrived in 2019. We’ve become accustomed to calling the company “Gamesys,” but based on past form, we probably shouldn’t get used to it. They could easily change names again more than once before the end of the 2020s.
As you can see from the above image, Gamesys Operations Limited maintains a public website. We’d call it a “customer-facing website,” but the content on it doesn’t seem to be intended for the general public. Instead, it’s a business-focused website providing facts, figures, and investment news about the company. Business-speak is prevalent all over the site, starting with the text on the banner graphic in which Gamesys acknowledges its status as a “Bally’s Corporation Company” and describes itself as a “leading international online gaming operator.” The follow-on text notes that they’re strategically well-positioned for future growth, which sounds a little like an invitation to investors or perhaps even an open door for another corporate takeover. Many of the usual things we’d expect to see on a casino network company’s website aren’t present here. There is not, for example, a company mission statement or a statement about the Gamesys Group’s values. There isn’t a cosy “get to know us” section outlining the company’s history or profiling its senior staff. It’s just wall-to-wall facts, and so while the red-and-white colour scheme might seem warm and inviting, the website itself leaves us a little cold.
Gamesys on Wikipedia
While it isn’t necessarily true to say that having a Wikipedia page is a sign that a casino network company is successful, it’s certainly true that a successful casino network company is more likely to have a Wikipedia entry than an unsuccessful casino network company. With that in mind, the Gamesys Group has a short entry on Wikipedia – and that entry provides a lot more information about the company’s backstory than its official website does.
From the Gamesys Wikipedia, we know that the company’s founders back in 2001 were Robin Tombs, Noel Hayden, and Andrew Dixon. We also know that the Virgin Games brand was acquired at a high cost by Gamesys in 2013, but it briefly parted with Jackpot Joy by selling the casino to the Intertain Group in February 2015 for £425.8m. Gamesys and Jackpot Joy would be reunited in 2019 when Intertain, which would go on to change its name to the JPJ Group, carried out a reverse takeover of Gamesys. Between the takeovers and the reverse takeovers, the history of Gamesys can become quite difficult to follow, but things get a lot easier after March 2021. That’s when Bally’s Corporation, a US-based casino company, acquired Gamesys and all of its subsidiaries for about £2bn.
What is Bally’s Corporation?
As we now know from the above paragraph, Gamesys Operations Limited is no longer a standalone, independent company. Its destiny is controlled from overseas by Bally’s Corporation. The name “Bally’s” might sound familiar to anybody who played physical slot machines and gaming cabinets in the 1980s and 1990s, but the brand and the company behind it has changed and grown beyond all recognition since then. It’s now a Leviathan company with a global presence, offering both iGaming and sports betting in both physical and digital venues. Bally’s Corporation owns fourteen physical casinos split across ten states in the USA and even has its own horse racing track in Colorado.
The number of people who work for Bally’s Corporation, including everyone employed by Gamesys Operations Limited, is close to ten thousand. While the majority of those ten thousand people work on the digital side of things, some of them are tasked with maintaining the company’s 15,000 physical slot machines, five hundred or so table games, and over five thousand hotel rooms attached to its casinos. As if any further proof of the size and power of Bally’s Corporation were needed, the company trades on the Stock Exchange in New York. While they have offices all over the world, Bally’s head office is in Providence, Rhode Island, USA.
Even though Bally’s owns Gamesys, there’s still an element of Gamesys in charge of Bally’s. That’s because Lee Fenton, who was previously the Chief Executive Officer of Gamesys between 2015 and 2021, is now the Chief Executive Officer of Bally’s Corporation. Bally’s Corporation is not to be confused with Bally Technology, which is another old British gaming company that’s now in American hands under the umbrella of Scientific Games.
Gamesys Group Licenses and Fines
Gamesys Operations Limited has, for the main part, managed to keep its nose clean in terms of staying out of trouble with the UK Gambling Commission, which regulates the hobby in the United Kingdom. However, there has been one notable exception to that. In June 2019, the UKGC investigated Gamesys and found that the company was guilty of breaches of the Money Laundering Regulations Act of 2007 and a failure to comply with Social Responsibility Code 3.4.1, which is a condition of the company’s licence. To be more specific, the UKGC found that on three occasions, Gamesys failed to notice that customers spending large sums of money at its online casinos had been the subject of police investigations in the past and that the money being spent at the casino sites was stolen. It was the view of the UKGC that further identification checks should have been performed on these customers and that all three customers should have been interacted with by Gamesys staff when they showed signs of problem gambling by placing an ever-increasing series of wagers. This was a costly experience for Gamesys, as the company was eventually ordered to make a payment of £690,000 to gambling charities in lieu of a formal financial penalty and was also made to repay £460,472 to the victims of the aforementioned thefts. The failures cost Gamesys £1.2m in total, but worse was to come.
In November 2023, the UK Gambling Commission completed another review of the licence held by Gamesys Operations Limited, and found multiple breaches. Specifically, the operator had failed to adhere to Commission guidance for remote and non-remote casinos, failed to comply with the Social Responsibility Code of Practice, broken a licence condition that’s specific to operators in foreign jurisdictions, and broken anti-money laundering guidelines again. This time, the penalties were worse. Gamesys was fined £6.07m, handed a formal warning in accordance with section 117(a) of the Gambling Act 2005, and had to accept the imposition of further conditions on its licence. It’s to be hoped that the company has learned its lesson this time.
Gamesys Operations Limited’s licence with the UK Gambling Commission is number 38905. The company’s casinos are also licensed by the Gibraltar Gambling Commissioner under account number RGL 46.
Full List of Gamesys Sites
Active Gamesys Operations Limited Casinos
Below we list all the Gamesys Operations Limited casinos that are actively owned and operated by Gamesys, along with their web addresses.
- Double Bubble Bingo (doublebubblebingo.com)
- Jackpot Joy (jackpotjoy.com)
- Bally Casino (ballycasino.co.uk)
White-Label Gamesys Operations Limited Casinos
These are Gamesys casinos that are owned and operated by Gamesys in partnership with a third party. The names of the third parties involved aren’t always given.
- Monopoly Casino (monopolycasino.com)
- Rainbow Riches Casino (rainbowriches.com)
- Virgin Games (virgingames.com)