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Jackpotjoy sister sites include Rainbow Riches Casino, Bally Casino, Virgin Games, Monopoly Casino, Double Bubble Bingo and others.
Jackpotjoy (jackpotjoy.com) is operated by Gamesys Operations Limited, Suite 2, Floor 4, Waterport Place, Gibraltar, GX11 1AA.

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JackpotJoy Sister Sites 2024

The casinos on the Gamesys Operations Limited platform are some of the most well-known in the UK, which means that the JackpotJoy sister sites are capable of giving JackpotJoy itself a run for its money in the popularity stakes. However, being popular isn’t always a sign of quality. Some of the JackpotJoy sister sites are better than others, and we’ll look to separate the wheat from the chaff in our guide to them below. For the full lowdown on Gamesys Operations Limited and all of the casinos that it operates, visit our dedicated page for the operator.

Rainbow Riches Casino

Rainbow Riches Casino logo

Rainbow Riches Casino is one of the newest additions to the Gamesys group and follows hot on the heels of the success of Monopoly Casino. It takes the massively successful collection of Irish-themed Rainbow Riches slots developed by Barcrest and showcases them on a dedicated casino page. You might have seen this casino advertised on television, as it launched an “adventure van” range of commercials in 2021. Having said that, we haven’t seen the commercials since the end of 2022, so perhaps the campaign was deemed a failure. The welcome offer at Rainbow Riches Casino is 30 free spins on a Rainbow Riches slot of your choosing in return for a £10 or more first deposit. When we say “of your choosing” we really mean it, as every member of the Rainbow Riches family is here from the classic original to the more recent Slingo and Megaways variants.

JackpotJoy sister sites Rainbow Riches

Monopoly Casino


Monopoly has been causing arguments among families and friends for more than a century. It’s survived for this long by keeping up with the times, and now it has its own dedicated online slots casino. You can’t literally play Monopoly here, but you can do the next best thing by playing a variety of casino games that feature the Monopoly logo and theme. The casino has an exclusive license to use the name from Hasbro, so it should be thought of as a high prestige Jackpotjoy sister site. As is common with Jackpotjoy sister sites, a first deposit of at least £10 at Monopoly Casino will get you thirty free spins to play with in the casino. If you’d rather focus on bingo, you can claim £50 of free bingo tickets rather than the free spins. Players who find themselves drawn to this casino purely by the Monopoly factor can enjoy the full fleet of official Monopoly casino products including Monopoly City Spins, Monopoly Bring The House Down, and even Monopoly Live with a live host.

JackpotJoy sister sites Monopoly Casino

Virgin Games


We have no idea whether Sir Richard Branson plays casino games, but if he does, we bet he plays them at Virgin Casino. It’s stamped with the logo of the company he launched so many decades ago. You’ve seen the Virgin name on planes, on record shops, and on trains. Now you can see it on an online slots casino, too. The fact there are so many branded casinos in the Jackpotjoy sister sites family underlines how much success its parent company Gamesys Operations Limited enjoys in the marketplace. If we were being brutally honest, we’d say that the somewhat dated Virgin Games casino site could use a little modernisation, but we won’t let that cancel out the appeal of the fact that it pays out all winnings in cash and doesn’t impose any caps on winnings.

JackpotJoy sister sites Virgin Games

Double Bubble Bingo

Double Bubble Bingo

Double Bubble Bingo sets out a bold mission statement on its homepage. The garish pink-and-green bingo site wants to become “the ultimate online gaming experience” for players. A cynic would say that it would help itself a lot in that aim if it toned down the colour scheme a little, but there as many people attracted to the casino for its bright colours as there are put off by them. There’s a little more meat on the bone of the promotional offers at Double Bubble Bingo than there is at some of the other sister sites we’ve mentioned. You can get up to £50 of free bingo here when you sign up, and the free spins offer has been boosted to 50 as well. With dedicated bingo rooms offering a variety of themes and a collection of special Double Bubble Bingo-branded slots and games, everything about this casino has a big-time feel.

JackpotJoy sister sites Double Bubble Bingo

Bally Casino

Bally Casino Logo

It’s hard to imagine JackpotJoy ever being anything other than the top brand on the Gamesys Operations Limited platform, but it’s a possibility that we might have to begin giving serious consideration. When Bally Casino launched in August 2023, the temperature on this network changed. Bally Casino is, as some of you will have worked out already, the signature online casino of Bally’s Corporation. That isn’t just one of the biggest gambling companies in the United States of America; it’s one of the biggest in the entire world. After holding off from launching a branded online casino in the UK for years, it’s highly unlikely that Bally’s did so with no ambition other than for it to become just another member of the JackpotJoy sister sites family. Bally Casino didn’t have all the tools required to dethrone JackpotJoy at the moment of its launch – it went live with too few games, which was a surprising mistake – but we’re confident that it will grow over time. This could be the new king of the JackpotJoy sister sites.

JackpotJoy sister sites Bally Casino

JackpotJoy News

: Despite a rather quiet week at the Jackpotjoy sister sites, the teams have been busy integrating a host of fresh gaming offerings. Among the highlights is the much-anticipated Blazing Mammoth XL Swift Hits. This slot game is a direct successor to its namesake, the original Blazing Mammoth, and it aims to build on the foundation laid by its predecessor with several thrilling upgrades. The visual and thematic elements of the mouthful of a sequel slot game take a leap forward, featuring crisper, more vibrant graphics that bring the prehistoric theme to life. The gameplay is set against a frosty tundra landscape, where woolly mammoths roam freely behind the reels.

To dial up the innovation stakes, the game introduces the Swift Hits mechanics, a feature that offers players the chance to win instant prizes – it’s pretty much what it says on the tin. Additionally, there’s an exciting free spins mechanic, which can significantly increase winning potential by including multipliers that escalate the excitement with each spin. For those looking to hit it big, this slot game does not disappoint. The game maintains solid win potential, with the possibility of landing substantial payouts up to 5,000 x the original bet, making it an attractive addition for both new players and seasoned slot enthusiasts. The balanced math model provides an RTP rate that is just above average at 96.1%, and when the number of pay lines increases from 243 to 7,776, the chances of winning big while spinning the 5-reel slot are amplified.

: Spring has sprung at Jackpotjoy where the daffodils and longer days bring more than just warmer weather—they herald the arrival of an exciting free spins giveaway! This April, Jackpotjoy is spreading seasonal cheer by doling out up to 50 free spins weekly to lucky players, making it a fantastic time to ‘join in the fun’. With a total of 2,500 sets of free spins available each week, amounting to 10,000 for the entire month, players have ample opportunities to win. These spins can be enjoyed on the ever-popular Fishin’ Frenzy slot game, giving both new and seasoned players a chance to cast their lines and possibly haul in even more spins as part of the catch.

JackpotJoy Free Spring Spins

To participate, simply sign up for a Jackpotjoy account, log in, and opt-in any time between April 3rd and April 30th. By wagering £50 across any of the site’s extensive range of games—be it bingo, slots, casino games, or poker—you earn one entry into that week’s prize draw, with the possibility of amassing up to ten entries per draw and forty throughout the month. The prize draws are conducted the day following the close of each weekly qualifying period using a randomised computer system to ensure fairness. Winners will be notified via email within 72 hours of each draw. Upon accepting the prize through the notification pop-up, the free spins will be credited to your account instantly, ready for use. Remember, these spins remain valid for seven days, so be sure to use them swiftly!

: This week, Slots Wise published a concise yet detailed review of Jackpotjoy, an online gaming casino known for its diverse range of games including bingo, slots, and casino games. The review highlights Jackpotjoy’s user-friendly interface, which makes it easy for both new and seasoned players to navigate the site without getting lost. The platform is celebrated for its community atmosphere, enhanced by chat options that allow players to interact while indulging in their favourite bingo rooms. Jackpotjoy’s commitment to responsible gaming is also emphasised, with various tools and resources available to help players manage their gaming habits. The review notes the casino’s generous bonuses and promotions, which provide ample opportunities for players to maximise their gaming experience. As another plus point, the variety of games is impressive, featuring both popular titles and unique offerings that keep the gaming experience fresh and exciting.

However, the review does point out a downside: the withdrawal process can be slower compared to other online gaming sites. Despite this, the overall security and fairness of the games are highly rated, offering players peace of mind. In conclusion, the review from Slots Wise suggests that Jackpotjoy sister sites offer fun and engaging online gaming experiences with a strong community feel. This makes Gamesys sites popular choices among online gaming players. The review does not explicitly discuss the iGaming platform’s sister sites, but given the positive aspects highlighted, it suggests that Jackpotjoy and its affiliated sites could be worth the time and money for those looking for a comprehensive and enjoyable online gaming experience.

: Fault Magazine has recently provided a valuable guide for online bingo enthusiasts, highlighting the best bingo games available on the internet, with a special focus on Joy Bingo by Jackpotjoy sister sites. This game stands out for its exciting jackpots and unique features that enhance the classic 90-ball bingo experience. In Joy Bingo, players have the chance to win the ‘Super Jackpot’ if they achieve a full house within the first 42 balls called. Additionally, the game offers a ‘Community Super Jackpot’, where the winner receives 50% of the pot, and the remaining 50% is shared among all other players in the game, creating a communal and thrilling gaming atmosphere.

JackpotJoy Superlinks75

Apart from Joy Bingo, Fault Magazine also mentions other notable online bingo rooms. Superlinks Bingo, for instance, is known for its huge daily jackpots and guaranteed prizes, offering a neon-themed 90-ball game where the game automatically marks off numbers for the player. Sapphire Bingo is another recommended choice, featuring multiple jackpots and a progressive jackpot that must be won by 10 pm each day. Lounge Bingo offers a variation with 75 balls in play, where players win by completing a predetermined shape, and Tiki Bingo is an ideal option for beginners with tickets starting from just 1p. These online bingo games, especially Joy Bingo, provide players with a range of options, from low-stake games to high jackpot opportunities, catering to both new players and seasoned bingo lovers. The variety in game styles, ticket prices, and jackpot types ensures that there is something for everyone in the online bingo world.

: Best Casino Sites, known for spotlighting top-tier iGaming platforms, recently turned its focus to Jackpotjoy, a vibrant online casino that has carved a niche for itself in the UK gambling scene. Established in 2001 and licensed by the UK Gambling Commission, the platform offers a rich tapestry of slots and table games, with a mobile app featuring over 300 games and 14 live dealer tables. The casino’s 2023 welcome bonus includes £50 in bingo or 30 free spins, showcasing its commitment to diverse gaming experiences. The review signals that the site’s strengths lie in its thrilling live games, a responsive app, and a variety of side bets, providing a classic touch to the online casino experience. However, it’s not without its drawbacks, including a slow live chat service, limited payment methods, and a brief FAQ section.

The game selection at Jackpotjoy is impressive, with a focus on slots and bingo. The slots section, powered by software giants like NetEnt, IGT, and Microgaming, offers a mix of popular classics and unique titles. The casino also features a substantial collection of table games, including blackjack and roulette, with high RTPs and realistic casino atmospheres. Additionally, Jackpotjoy offers a range of scratch cards and video poker games, enriching the gaming experience. The mobile app is compatible across platforms, ensuring that bonuses and free spins are always within reach. The casino also offers a ‘Refer a Friend’ bonus and a Joy Points system, rewarding loyal players. In the review conclusion, Jackpotjoy was portrayed as a casino which stands out in the UK online casino market with its diverse game collection, user-friendly platform, and attractive bonuses.

: Gambling Insider has recently published an executive profile of Peter Ekmark, a seasoned professional with a 30-year career spanning multiple sectors, including telecom, online media, and entertainment. Ekmark’s journey in the iGaming industry is particularly noteworthy, having held various C-suite positions and currently serving as the CEO of PlayStar. Ekmark’s significant contributions to the iGaming industry began with his role at Maria Bingo in 2007, where he focused on product management and business development. He then moved to Kindred Group in London, where from 2008 to 2015, he was instrumental in developing multi-brand and business integration strategies, significantly aiding the company’s expansion and market positioning. Kindred Group, known for owning several brands including Unibet, benefited greatly from Ekmark’s strategic insights during his tenure.

Jackpotjoy Peter Ekmark

His career trajectory also includes key positions at Jackpotjoy Group in Malta, where he served as Chief Information Officer and later as Chief Commercial Officer, contributing to the company’s technological strategy and commercial operations. Ekmark’s role in William Hill as Director of Business Development further highlights his versatility and ability to adapt to different facets of the iGaming industry. Before his current role at PlayStar, Ekmark was the CEO of Internet Vikings, where he played a pivotal role in the company’s expansion into the US market. His leadership at Harvest Technologies as Group CEO, focusing on IT solutions, security, and payments, showcases his diverse expertise beyond the gaming sector. Ekmark’s current position as CEO of PlayStar, a role he assumed in September 2023 after joining the company as a Board Member in 2022, marks the latest chapter in his illustrious career.

: This week, Undergrowth Games published an insightful article highlighting why JackpotJoy Casino is a standout choice for betting fans. The way that the casino distinguishes itself with a diverse array of gaming options and caters to a wide range of preferences is up there with the top reasons. The accessibility of the games is yet another reason why this platform trumps the rest; there aren’t many online gaming platforms which allow players to get involved for as little as 1p! For those seeking the excitement of a live casino experience from the comfort of their home, there is also a live casino section. Here, players can interact with live dealers in games such as Side Bet City, Super Sic Bo, Live Blackjack, and Live Roulette, bringing an authentic casino atmosphere to their screens.

Another key feature of the JackpotJoy sister sites is their commitment to rewarding players. The platform offers daily free games, allowing players to win cash or free spins without any investment. Regular promotions and events keep the community engaged and ensure there’s always something new and exciting on the horizon. The casino’s excellence is further evidenced by its recognition in the industry, having won the BingoPort Player’s Choice Award for ‘Best Proprietary Bingo Site’ in 2023. This accolade speaks volumes about the quality and reliability of the casino. The platform is not only about games and rewards; it also emphasizes a user-friendly interface and secure transactions, making navigation and financial dealings seamless and safe. Moreover, JackpotJoy is dedicated to responsible gaming, offering various tools and protocols to ensure player welfare.

: Urban Matter has recently issued a guide on the best strategies to use to take advantage of free daily offerings at some online casinos, which provide an extra layer of excitement without additional cost. The guide begins by exploring the fundamentals of daily free spins, explaining that these are chances offered by casinos to play slots without wagering real money. The benefits are two-fold: players can enjoy the thrill of the game risk-free and stand a chance to win real prizes. One operator that is highlighted for its exceptional daily free spins is Jackpotjoy. This site is known for its user-friendly approach and its selection of daily free games such as Daily Paper and Doubly Bubbly, which have become a hit among players. These games not only offer up to 50 free spins but also the opportunity to win cash prizes as substantial as £750.

JackpotJoy Daily Paper Game

This approach aligns with Urban Matter’s ethos on the use of free spins: they present an excellent way for players to try out new games, understand the mechanics, and get a feel for the slots’ volatility and payout rates, without the pressure of betting their own funds. Urban Matter’s guide stresses the importance of understanding the terms and conditions that come with such offers, ensuring players are fully informed of any playthrough requirements or withdrawal restrictions. The article from Urban Matter is more than just a how-to on using free spins; it is a comprehensive look at how to enrich one’s gaming experience. By using sites like Jackpotjoy sister sites, players can embrace the full spectrum of what online slots have to offer.

: Part of the charm of bingo is how easy the games are to play, and the lack of skill required to scoop a big win. However, as pointed out by the website Study Breaks, which is dedicated to helping its readership brush up on a wide manner of topics, there are a few ways you can ensure you are maximising the fun factor and getting the most enjoyment from your digital dabbing. Obviously, what makes bingo really fun is winning, but as you won’t win every time you pick up a bingo ticket, there are other ways and means of ensuring your bingo sessions are fun, regardless of what you have in your bankroll by the end of them. The first suggestion was to host an online bingo night with your friends if heading down to your local bingo club isn’t an option.

Of course, if you choose a popular bingo platform, you will always have someone to play with and chat with but if you want to share that social experience with your nearest and dearest, you can always use sites, such as the Jackpotjoy sister sites, which allow its members to create private game rooms, which you can invite your family and friends to. If the notion reminds you too much of the lockdown way of socialising, you can always follow one of the other tips, such as the one which advises to always play with a strategy and plan breaks in your bingo games rather than keeping your eyes constantly fixed on the prize.

: An old piece of research conducted by the Jackpotjoy sister sites has surfaced again in an online news article posted by the Sun on the 13th of October which covered the discontinuation of a Cadbury’s chocolate product. The piece was necessitated by the online outrage which followed the realisation that a chocolate bar had vanished from the shelves. First-world problems, we know, but the people taking to the social media platform, previously known as Twitter, were inconsolable when their searches for Cadbury’s Dairy Milk Bars which contained 30% less sugar were in vain. Surely, it is only a matter of time before the highly sought-after chocolate bars end up on eBay at a massively inflated price! Cadbury’s has confirmed the decision, and their parent company, Mondelez provided a press statement on the disappearance of the confectionary.

The press statement revealed that the product was launched in 2019 following a massive marketing campaign. Even though it was a success shortly after the product launch, interest in the reduced sugar chocolate bar dropped and sales plummeted low enough that it became unviable to keep stacking supermarket shelves with it. The level-headedness wasn’t shared by people on social media. One user even went as far as to claim that they were devastated at the decision, and it just feels as though they are cutting costs at the expense of diverse choices. They then stated that their evening routine had been ruined. Someone might want to explain the concept of supply and demand to them.

Can JackpotJoy Be Trusted?

trust score


JackpotJoy is a 3-star trusted casino.

1. Licenses and Fines JackpotJoy has a UK Gambling Commission licence, but its operator was fined in November 2023. See our full review for more information.
2. Accepts UK players? This is a very British iGaming site, and is open to UK players.
3. Trustpilot Score After over 1600 reviews, the site’s average score is a miserable 1.5 out of 5.0.
4. Operator Name & Location Gamesys Operations Limited of Gibraltar.
5. Bonus Terms JackpotJoy never imposes playthrough requirements on bonuses.
6. Customer Support Email or live chat. JackpotJoy used to offer telephone support, but has withdrawn the option.
7. Withdrawal Speed & Options Debit cards or bank transfers only – no support for more modern methods. In better news, withdrawals are almost always same-day.
8. Number of Sister Sites Gamesys Operations has five JackpotJoy sister sites on its roster.
9. Games portfolio The site is bingo driven, but also offers lots of slots, poker, live dealer games and more.
10. On GamStop? While JackpotJoy is on GamStop, you’ll need a magnifying glass to find the link to the organisation on the homepage of the site.
Overall SCORE > ★★★★★ – 3/5 Stars

Jackpotjoy Review 2024

Jackpotjoy was first made famous through some national TV adverts in the UK, which seemed to be everywhere when they came out and starred the much-loved, much-missed Barbara Windsor. Paddy McGuinness picked up the baton and spent the next few years using his charm and wit to continue to sell the brand to the British public. Today, JackpotJoy needs no such celebrity support. It’s strong enough to stand on its own two feet. Jackpotjoy is clever in that it doesn’t exclude any potential audience. It’s not “just” a slots site, it’s not “just” a casino, it’s somewhere to get joy from jackpots in any form of gaming. So, does Jackpotjoy still have what it takes to be an industry leader with all the competition snapping at its heels today? Dig in, and we’ll find out.

JackpotJoy sister sites homepage

Jackpotjoy Welcome Offers

Starting with the main welcome offer, players are invited to spend £10 and get a £50 free bingo bonus or 30 free spins. If we look at the small print we can see that these 30 free spins are only available on a single slot and are priced at 1p coin size and max lines, so it’s not quite as generous an offer as it first sounds. Still, it’s better than nothing, and it’s a good way to start as a new Jackpotjoy player. The real joy of the promotion is that there are no wagering requirements applicable, so players are free to withdraw and bank what they win.

Other Promotions

A wise person once said that there’s a high for every low, and the low when it comes to promotions at JackpotJoy is that there aren’t any available other than the welcome promotion. That seems almost unbelievable when you consider the size and the fame of the JackpotJoy brand, but it’s true. We’ve looked high and low on the website, and we found nothing. You could spin this by saying that having no bonuses means that customers always know where they stand with the money that they win and lose, but given that JackpotJoy doesn’t apply wagering requirements anyway, that doesn’t really mean anything. Without ongoing or additional promotions, the site seems unnecessarily stingy.

What are the Pros and Cons of JackpotJoy?

Pros: You rarely see iGaming sites offer bonuses without making them sticky with playthrough requirements, so JackpotJoy deserves a tip of our hat for its sign-up offer. We’ll give it a second tip of the same hat for the fact that in most cases, it can hook players up with the withdrawals they’ve asked for within the same day. This is a big, famous brand on a stable and reliable iGaming platform.

Cons: Once the welcome bonus is gone, there’s nothing else to look forward to in terms of perks. That’s very odd. There’s also a surprising lack of choice in terms of withdrawal options – we’d expect to see at least one of the major e-wallet providers represented in this day and age. Customer feedback at Trustpilot about JackpotJoy is almost universally bad, so something’s obviously wrong somewhere.

Top Games at JackpotJoy

As we said at the start of this review, JackpotJoy might be known as a bingo site (that’s always how it’s been advertised on television), but it’s outgrown its roots. Look at the list of options across the top of its homepage, and you’ll find that the modern version of JackpotJoy also offers slots, live casino games with real dealers, scratchcards, Slingo games and even poker. If you want to dive into that side of the casino, you’ll find that the slots that are the most popular at JackpotJoy tend to be the same slots that do well at its sister sites – the likes of Double Bubble, 9 Pots of Gold and King Kong Cash: Go Bananas. The live casino makes a surprisingly big deal out of hosting Super Sic Bo and speciality games like Side Bet City but still offers all the roulette and blackjack action that you’d hope to find in such a category.

Bingo will always be what JackpotJoy does best, and players in search of something new might be interested to know that quite a few of the bingo games and rooms at the site are exclusive to this platform. Lounge Bingo, for example, isn’t available anywhere else. The 75-ball format is popular with players, with a queue forming for each session. Speaking of sessions, Session Bingo is also one of JackpotJoy’s most popular rooms. If you’d prefer to play more familiar games like Superlinks Bingo or one of the many branded rooms, those options are also available. We’ll also note here that JackpotJoy has a wide range of free-to-play games, so it’s a good choice for those who love the thrill and excitement of iGaming but don’t want to risk any money. Very few sites cater to that kind of player, so it’s great to see that not everything at JackpotJoy is about making money for the brand.

Withdrawal Options & Support

We touched on this when we were discussing the site’s pros and cons. Amazingly for such a famous brand, JackpotJoy doesn’t allow players to conduct transactions using Trustly, PayPal or any modern, electronic method. Instead, you’re limited to your Mastercard or Visa Debit card, or you can ask for a bank transfer. There’s good news to go with this bad news, though. Visa Debit withdrawals are usually processed within four hours, with funds in your bank by the end of that window. Mastercard users might have to wait a full working day. You’d normally expect bank transfers to take longer than that, but the same one-day turnaround is also quoted for withdrawals of this type. The fast withdrawals are great, but it would be even better if JackpotJoy could get with the times and start accepting e-wallets.

Customer Services & Licensing

Players who need assistance can raise a support ticket through the site’s contact form or use live chat. Live chat is theoretically available 24 hours per day, but players might have to wait to be connected to an agent at busy times.

Like all Gamesys Operations Limited iGaming sites, JackpotJoy is covered by UK Gambling Commission licence no. 38905. It’s not a clean licence, though. The UKGC fined Gamesys Operations a massive £6.07m in November 2023 after determining that the operator had broken licence conditions regarding social responsibility, measures that govern operators based in foreign locations, and AML guidance. The fine was accompanied by an official warning, and the imposition of additional terms to the company’s operating licence. It remains in force, and also covers the JackpotJoy sister sites.

JackpotJoy – The Verdict

Given how high-profile JackpotJoy is, you’d naturally assume it to be a world-class casino and bingo site. Having reviewed it in full, we’re surprised by how many issues exist at the site. It’s fallen badly behind the times in terms of its payment processing, and the lack of ongoing bonuses at the site means that it can’t compete with the truly great casino sites on the UK scene. While we found that the casino works just fine, the overwhelming amount of negative customer feedback on review sites suggests that there’s an underlying problem preventing players from having a good time here. It’s clear that there’s work to do for Gamesys if JackpotJoy is to maintain its stellar reputation with the British public. Let’s hope it can turn things around.

JackpotJoy mobile screenshot

Jackpotjoy’s Commercial Presence

Introducing Paddy McGuinness

JackpotJoy’s latest and current celebrity ambassador is Take Me Out’s host Paddy McGuinness, who became the face of JackpotJoy in September 2017. Paddy McGuinness features on the homepage of the site, as well as in most of the video advertisements the company produces. He also does the voiceovers for the adverts on their YouTube channel and features in a lot of them. On the main site, Paddy can be found wearing a blue tracksuit to match the casino’s theme and is seen pointing at the site’s latest promotion. Sticking to the theme, Paddy is always dressed in either a blue suit and tie, or a blue tracksuit, to smoothly blend in with the all-round blue colour theme that runs throughout the site, as well as all of the video advertisements, particularly on the YouTube channel.

His debut at the online casino came with a fresh start on the YouTube channel, with a video titled ‘Our Newest Royal’, where you can see previous brand ambassador Barbara Windsor pass over the crown to Paddy. He ends his first promotional video by calling players to join JackpotJoy and “grab fun by the balls,” which is totally in keeping with his brand of humour. He connects well with a wide audience – which is why Paddy got the call when JackpotJoy needed a new ambassador.

JackpotJoy on YouTube

The YouTube channel for JackpotJoy is filled with videos promoting the site, many of which are condensed versions of the commercials that air on television. The company’s marketing directors certainly know how to present brand uniformity, with the blue and white colour scheme splashed all over the channel right down to the thumbnails.

The channel appears to be taking a break at the moment. We’re writing this review in 2022, and nothing has been uploaded to the channel since March 2021. The most recent video stars a travelling band of singers, one of whom needs to take a break. It’s a fairly convoluted way of saying that everyone ought to take a break from gambling every once in a while, hence the video being called “Take a Break, Keep It Fun”. This is Jackpoyjoy promoting responsible gambling to its wide audience, which is a shrewd move given the substantial amount that Gamesys had to cough up for regulatory breaches in recent memory.

JackpotJoy Loose Women

The most popular video of their YouTube channel is their first video, the one that introduces Paddy as their newest sponsor. The second most viewed video is titled “Meet Maxine” and shows Paddy struggling to communicate with his voice assistant device – Maxine. Once they eventually get past the accent barrier, he asks Maxine to show him some JackpotJoy winners, and she flashes onto his television many clips of happy and overjoyed winners after playing in the casino. The winners are all seen to be using their mobile phones, which shows us how this casino is compatible with phones and works well on mobile devices. Paddy once again reminds us to “grab fun by the balls” and join JackpotJoy, to see if we could be ecstatic winners just like the people on his television screen. There is a running theme of Maxine the voice assistant being unable to understand Paddy’s northern accent, and many of these video advertisements include short funny skits where Maxine is misunderstanding Paddy and doing something completely irrelevant. These funny short clips are relatable and light-hearted but still find a way to advertise the casino to the audience. If you’ve ever seen an Amazon Alexa joke, you’ve seen these videos.

Another one of the popular videos on this channel is titled “There’s A Winner Every Minute!” which begins with Paddy leaving his house (which has a blue front door, of course), hopping on a horse and carriage, and setting off to find some JackpotJoy winners. As he travels through the town, he finds multiple people out on the street winning big on the mobile version of the site, really emphasising the fact that you can play and win at any time, in any place. It shows the audience that anyone can be in with a chance of winning, and with one winner every minute the chances are rather high. Paddy ends this video by mentioning you can go online and play “free bingo”, perhaps with the idea that those who come for the free bingo might stay for paid bingo.

Jackpotjoy on Social Media

Paddy McGuinness very rarely mentions Jackpotjoy on his Twitter account. We’re sure the casino wishes he would, because he has almost two million followers and it would be fantastic publicity. With Paddy’s contract apparently not covering social media pushes, Jackpotjoy has opened social media accounts of its own to get its commercial message across.

By the standard of casino companies, Jackpotjoy enjoys a large social media following. Their Facebook page alone has more than 120,000 likes, which is a sign of just how many players in the UK are aware of the brand.  Facebook page boasting over 120k likes. They’re less popular on Instagram and Twitter, where they have just over twelve thousand followers between their accounts. They’re still trying to build their Instagram following by posting regularly, but the Twitter account appears to have been abandoned. There hasn’t been a Tweet posted since 2020 save for a single pinned message which advises customers to follow them on Facebook instead.

Jackpotjoy Pledges

Jackpotjoy has taken the unusual step of issuing “pledges,” which it promises to stand by and make a cornerstone of its casino offering. Here are those pledges with a brief overview of what they mean for you as a player.

All Wins Payout Cash – Your winnings won’t end up in a separate bonus funds account. This should be a given, but not every casino does this and it’s a frequent complaint made about those who partition winnings in this way. If you win something, you can withdraw it. It’s as simple as that.

No Caps on Winnings – Kudos to the marketing people at Jackpotjoy. They’ve taken a legal requirement and tried to turn it into a selling point. UK Gambling Commission rules mean that casinos have to pay out the full amount of winnings when requested, so while it’s good that Jackpotjoy has committed to this, it’s not like they had a choice.

No Withdrawal Fees – The best UK casinos don’t charge players for withdrawals. There’s no compelling business case for doing so, and so it’s always an irritation when somebody does. It’s good to know that Jackpotjoy doesn’t skim off the top when players try to take their money out.

Changes to Celebrity Gambling Sponsorships

In November of 2020, a new proposal was made in light of Safer Gambling Week, that would change the way celebrities are used to advertise online casinos. Under new rules, celebrities who are more popular with a younger audience will be banned from advertisements that promote gambling and/or betting, but celebrities who are not particularly known for targeting younger audiences will be allowed to continue to participate in casino advertising. There was speculation that Paddy McGuinness would be affected by this new proposal, but it’s been more than a year and he’s still prominently featured in all Jackpotjoy advertising.

Jackpotjoy Sponsorships

We’ve spent a lot of time discussing Jackpotjoy’s main thrust of TV advertisements, but we could go on for a lot longer. When Jackpotjoy isn’t creating bespoke commercials, it’s sponsoring television shows in the hope of connecting with the show’s audience. Those of you who remember “The Million Pound Drop” on Channel 4 might recall that Jackpotjoy was its main sponsor. “Loose Women,” a daytime television female-orientated chat show with a large following, was sponsored by Jackpotjoy for an entire nine years before the deal came to an end.  Several of the higher-profile “Loose Women” have appeared in commercials for Jackpotjoy in the past including Christine Lampard and Ruth Langsford.

In fact, let’s take a moment to look at a couple of Jackpotjoy adverts from years gone by.

Jackpotjoy TV Adverts

2019 – Maxine Misunderstands


Meet Maxine the Jackpotjoy home assistant. She’s based on Amazon Alexa, and she’s not great at understanding northern accents. When Paddy McGuinness says that everybody enjoys “a good bingo win,” Maxine orders a live flamingo that chases its him around. It’s a typical humorous and light-hearted Jackpotjoy advert of the kind that the casino brand has become known for. The primary message of this particular advert is to tell people that there’s a winner every minute at the casino.

2018 – Seven Dozen


This was an attempt by Jackpotjoy to create an “interactive advert”, where viewers had to guess the bingo call used in the commercial. It’s not a complicated commercial and it probably wasn’t expensive to film, but it was original. The risk of making original commercials is that the idea won’t catch on, which appears to be what happened year. It didn’t remain on television for long and was quickly replaced with a more conventional, direct approach to reaching customers.

What are players saying about Jackpotjoy?

Here are our condensed/reader’s digest summaries of recent player reviews of Jackpotjoy.

  • 14-May-2024 by Dario:
    JackpotJoy was my favourite casino until yesterday. I used to enjoy good games and get wins, but in the last two days, I lost over £800 with dead spins, missing free spins, and absurdly low jackpots. I don’t know what happened to this casino, but I definitely don’t recommend playing here. It’s just a waste of money. – source: Trustpilot
  • 11-May-2024 by Rob:
    I took a break and won £70 from a £5 deposit, but after another break, I had no luck with 50p spins and lost £40. This keeps happening. I tried three different games, and it’s disappointing how the site seems to choose when to give out features. The site is really going downhill. – source: Trustpilot
  • 07-May-2024 by Ellis:
    If I could give 0 stars, I would! Awful company. You deposit and win, but the email link to verify doesn’t work. Customer support says they’ll sort it, but when you try to withdraw your winnings, you find your account closed. They then ask for ‘selfies’ with all sorts of things. Absolutely ridiculous! – source: Trustpilot
  • 06-May-2024 by Paula:
    Terrible company. They give you credit and you win, but you never win with your real money. Absolute ripoff. Stay away. – source: Trustpilot
  • 01-May-2024 by Garry:
    Avoid JackpotJoy and all Gamesys sites. They were OK until they were bought out by very greedy American owners. They’ve ruined everything. Be warned, read the other reviews too. – source: Trustpilot
  • 30-Apr-2024 by Beth:
    Terrible customer service and the promotions are unwinnable. – source: Trustpilot
  • 29-Apr-2024 by Jillian:
    This site is absolutely disgusting. No wonder TV advertising has stopped. They take and take, and the winners are all made up. It needs shutting down. Total ripoff. Avoid. – source: Trustpilot
  • 27-Apr-2024 by Louisa:
    I foolishly tried again and lost £1,000 on slots. There’s something not right here. When you complain, they block you from chat. The bingo winners are the same every day. You don’t stand a chance. This needs looking into without a doubt. – source: Trustpilot
  • 22-Apr-2024 by S A:
    This site is one of the poorest online. Payouts are rare and low, and the randomness is questionable. There needs to be independent oversight into how they claim people win big prizes. It seems impossible. You have more chance winning the lottery than winning £100 on JackpotJoy. – source: Trustpilot
  • 08-Apr-2024 by Kayleigh:
    JackpotJoy used to be really good, but now it’s appalling. I’m a Rewards Plus player and haven’t received a single reward in over six weeks. My emails get ignored. – source: Trustpilot