Jackpotjoy

View Terms & Conditions
Over 18's Only. New depositing players. Min Dep £10. 35x WR applies to match up bonus. 50x WR applies to spins. T&Cs apply. #Ad

View Terms & Conditions
Over 18's Only. New UK based customers only. You must opt in (on registration form) & deposit £20+ via a debit card to qualify. Welcome Bonus: 100% match up to £100 on 1st deposit. 50x wagering applies. No wagering requirements on free spin winnings. Full Terms #Ad

View Terms & Conditions
Over 18's Only. New players only, £10 min fund, £200 max matchup bonus, free spin wins credited as bonus, 65x wagering requirements, max bonus conversion to real funds equal to lifetime deposits (up to £250), full T&Cs apply #Ad

View Terms & Conditions
Over 18's Only. 35X WR. 1st dep only. 100% up to £50. T&Cs apply. #Ad

View Terms & Conditions
Over 18's Only. New players only, £10+ fund, free spins won via Mega Reel, 65x WR, max bonus equal to lifetime deposits (up to £250), T&Cs apply #Ad

View Terms & Conditions
Over 18's Only. Min dep £10. 35x WR on match up bonus. Spins expire after 24 hours. Check site for full T&Cs. #Ad

JackpotJoy Sister Sites 2025

JackpotJoy is one of the UK’s most famous bingo and casino brands, but it isn’t the only iGaming site on the Gamesys Operations Limited network that could be described in such terms. The impressive list of JackpotJoy sister sites includes Bally Casino, Virgin Games and Monopoly Casino, all of which are big brands with a lot to offer. Almost all of the JackpotJoy sister sites look tempting to try to some degree, so how are you supposed to sort the wheat from the chaff and find out which of them is the best bet for your money? That’s easy – just check out our to-the-point guide to the Gamesys casinos below.

Rainbow Riches Casino

Rainbow Riches Casino is one of the most popular casinos in the Gamesys group and followed hot on the heels of the success of Monopoly Casino. It takes the massively successful collection of Irish-themed Rainbow Riches slots developed by Barcrest and showcases them on a dedicated casino page. You might have seen this casino advertised on television, as it launched an “adventure van” range of commercials in 2021. Having said that, we haven’t seen the commercials since the end of 2022, so perhaps the campaign was deemed a failure. The welcome offer at Rainbow Riches Casino is 30 free spins on a Rainbow Riches slot of your choosing in return for a £10 or more first deposit. When we say “of your choosing,” we really mean it, as every member of the Rainbow Riches family is here, from the classic original to the more recent Slingo and Megaways variants. You won’t find all of them at the other JackpotJoy sister sites.

Monopoly Casino

Monopoly has been causing arguments among families and friends for more than a century. It’s survived for this long by keeping up with the times, and now it has its own dedicated online slots casino. You can’t literally play Monopoly here, but you can do the next best thing by playing a variety of casino games that feature the Monopoly logo and theme. The casino has an exclusive license to use the name from Hasbro, so it should be thought of as a high-prestige Jackpotjoy sister site. As is common with Jackpotjoy sister sites, a first deposit of at least £10 at Monopoly Casino will get you thirty free spins to play with in the casino. If you’d rather focus on bingo, you can claim £50 of free bingo tickets rather than the free spins. Players who find themselves drawn to this casino purely by the Monopoly factor can enjoy the full fleet of official Monopoly casino products including Monopoly City Spins, Monopoly Bring The House Down, and even Monopoly Live with a live host.

Virgin Games

We have no idea whether Sir Richard Branson plays casino games, but if he does, we bet he plays them at Virgin Casino. It’s stamped with the logo of the company he launched so many decades ago. You’ve seen the Virgin name on planes, on record shops, and on trains. Now you can see it on an online slots casino, too. The fact there are so many branded casinos in the Jackpotjoy sister sites family underlines how much success its parent company Gamesys Operations Limited enjoys in the marketplace. If we were being brutally honest, we’d say that the somewhat dated Virgin Games casino site could use a little modernisation, but we won’t let that cancel out the appeal of the fact that it pays out all winnings in cash and doesn’t impose any caps on winnings.

Double Bubble Bingo

Double Bubble Bingo sets out a bold mission statement on its homepage. The garish pink-and-green bingo site wants to become “the ultimate online gaming experience” for players. A cynic would say that it would help itself a lot in that aim if it toned down the colour scheme a little, but there as many people attracted to the casino for its bright colours as there are put off by them. There’s a little more meat on the bone of the promotional offers at Double Bubble Bingo than there is at some of the other JackpotJoy sister sites we’ve mentioned. You can get up to £50 of free bingo here when you sign up, and the free spins offer has been boosted to 50 as well. With dedicated bingo rooms offering a variety of themes and a collection of special Double Bubble Bingo-branded slots and games, everything about this casino has a big-time feel.

Bally Casino

It’s hard to imagine JackpotJoy ever being anything other than the top brand on the Gamesys Operations Limited platform, but it’s a possibility that we might have to begin giving serious consideration. When Bally Casino launched in August 2023, the temperature on this network changed. Bally Casino is, as some of you will have worked out already, the signature online casino of Bally’s Corporation. That isn’t just one of the biggest gambling companies in the United States of America; it’s one of the biggest in the entire world. After holding off from launching a branded online casino in the UK for years, it’s highly unlikely that Bally’s did so with no ambition other than for it to become just another member of the JackpotJoy sister sites family. Bally Casino didn’t have all the tools required to dethrone JackpotJoy at the moment of its launch – it went live with too few games, which was a surprising mistake – but we’re confident that it will grow over time. This could be the new king of the JackpotJoy sister sites, but we’re not sure we like its late 2024 decision to rebrand itself as Bally Bet Casino.

Can JackpotJoy Casino Be Trusted?

★★★★★

JackpotJoy Casino is a 3-star trusted casino.

1. Licenses and Fines	Holds a UK Gambling Commission licence but was fined in 2023. See our review below for full details.
2. Accepts UK players?	Yes, this is a UK-centric bingo brand.
3. Trustpilot Score	1.5 out of 5.0 (>1800 reviews). Awful.
4. Operator Name & Location	Gamesys Operations Limited of Gibraltar.
5. Bonus Terms	Generally no wagering requirements.
6. Customer Support	Live chat (24/7) and email. No phone support.
7. Withdrawal Speed & Options	Within 4 hours (Visa Debit), 3.5 days on other methods.
8. Number of Sister Sites	There are five JackpotJoy sister sites at present.
9. Games portfolio	Lots of exclusive bingo rooms plus hundreds of slots, live casino games, Slingo, sports betting, and more.
10. On GamStop?	Yes, JackpotJoy is a GamStop casino.
Overall SCORE >	★★★★★ – 3/5 Stars

JackpotJoy News

3rd January 2025: Casinomeister always provides reliable verdicts when reviewing online casinos, and they didn’t hold back when reviewing Jackpotjoy. Forum comments and detailed analyses paint a picture of a platform that seems fairly strong in core areas like game selection and straightforward deposit methods, with bingo as one of its best features. The reviewers praised the well-organised site structure, stable software, and friendly user interface, yet they also admitted to being less enthused by some of the promotional aspects. While the welcome bonuses are geared more towards bingo players, there are still occasional offers such as free spins or other perks, although these aren’t seen as especially abundant. Opinions on withdrawal times are mostly positive, though a 48-hour processing guideline is noted, and the reviewers pointed out that the site’s no-longer-accredited status means they cannot offer the usual mediation if difficulties arise.

They added that Jackpotjoy seldom generates big complaints, but it’s worth emphasising that if major disputes do happen, Casinomeister can only provide limited support. Potential high rollers are advised to tread carefully, particularly in light of the £25,000 daily win cap. Overall, the reviewers seem content with the range of bingo and slot titles, the variety of payment methods, and the overall protection measures in place, including responsible gambling tools such as deposit limits, cool-off features, and self-exclusion. The subjective view is that the site delivers a laid-back, user-friendly place to enjoy games, with a track record of prompt customer service and the option to telephone or email if live chat isn’t preferred.

30th November 2024: While it is unlikely that anyone regularly checks the Jackpotjoy blog to see what content they’ve churned out now, there are some interesting entries, such as a blog detailing the phenomenon of silly internet searches. This exploration of search trends sheds light on the curiosity driving UK internet users to decode idioms, tackle challenging place names, and grapple with the ever-evolving world of social media slang. From ancient sayings to contemporary lingo, the blog highlights the entertaining mix of linguistic challenges that have kept Google busy over the past year. The blog reveals that one of the most searched-for idioms in 2024 was “break a leg,” with over 110,000 searches uncovering its theatrical roots as a superstitious wish for good luck.

Other puzzling expressions like “bite the bullet” and “hold your horses” also left thousands of Brits scratching their heads. Meanwhile, Google was equally bombarded with searches for the proper pronunciation of UK place names. Gloucester led the charge with 8,400 searches, while Cholmondeley and Bicester followed close behind. Even Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogoch made the list, proving that some names are as tongue-twisting for locals as they are for visitors. Social media slang also played a big role in 2024’s search trends, with terms like “Raygun” topping the charts at 550,000 searches. Other quirky phrases, such as “Goblin Mode” and “Folie à Deux,” kept users busy as they sought to keep up with the fast-paced evolution of online language. The blog suggests that while younger generations embrace new slang, older ones adopt it too, driving new waves of lingo.

4th November 2024: All throughout October, the Jackpotjoy sister sites ensured that there was nothing better to do on a Friday night than log in and take advantage of the promotions. At Jackpotjoy, the series of promotional events on Friday evenings truly made a splash. The Big Night In, reintroduced and now grander than ever, invited players to participate in games and challenges, promising low stakes with high rewards. As usual, these events fostered a strong sense of community among participants, bolstered by interactive live sessions hosted from the Junction Chat Room between 8pm and 9.30pm. These sessions were not only filled with exhilarating games and quizzes but also offered participants the chance to win cash prizes in real time.

Adding to the excitement, Jackpotjoy provided additional special offers during this time, like the opportunity to buy five bingo tickets and receive two additional at no cost, maximising players’ chances without stretching their budgets. There was also a notable increase in potential winnings with the doubling of the Super Jackpot in Superlinks75 bingo to a generous £5,000, and easier game conditions to win. On top of these bingo promotions, Jackpotjoy heightened the thrill with doubled hourly jackpots for their Daily Jackpot games on the night of October 11, ensuring that the stakes were higher and the payouts more frequent from 3pm to midnight. Moreover, the autumn season was rife with opportunities as Jackpotjoy hosted over £1,300 in prizes through their Slot Masters tournaments, accessible without any entry fee, ensuring all players could join the fun.

4th October 2024: Earlier this week, King Casino Bonus hashed out the pros and cons of Jackpotjoy Casino. The review, geared specifically towards UK players, explores various aspects of the gaming platform, offering a meticulous critique from the reviewer’s perspective. Starting with the basics, the minimum deposit at Jackpotjoy is set at an accessible £10, making it a viable option for most gamblers. The casino’s interface scores high marks for its user-friendly design, complete with vibrant themes and an organised layout that ensures player navigation across the platform. The game library was described as robust, although, there are only 750 online slot games to choose from, which falls way short of what is available on other online casinos, such as PlayOJO, which provides instant access to thousands of games.

One of the biggest pitfalls, in the eyes of KCB, is the loyalty program—or the lack thereof. When it comes to rewards for loyalty, the perks are few and far between, aside from the regular promotions, which are available to all registered members who have made at least one deposit of £10 or more. Furthermore, customer support, while available 24/7 through live chat, lacks telephone support, which could deter players who prefer more direct communication methods. From a technical standpoint, KCB said that the Jackpotjoy sister sites facilitate a solid transactional experience with fast payouts typically processed within 24 hours, though the variety of payment methods is somewhat limited. Despite these limitations, the platform supports popular payment options like Visa and MasterCard, ensuring reliability and convenience for deposits and withdrawals.

30th August 2024: If you have ever wondered what are the odds of winning bingo games online, the Jackpotjoy blog has all the answers. The blog explains that understanding bingo odds can add enjoyment to the game, whether you’re a seasoned player or a newcomer. The odds of winning in bingo depend on various factors, including the type of bingo game, the number of players participating, and how many tickets each player holds. Different types of bingo games offer varying odds. For instance, in a 90-ball bingo game, such as Sapphire Bingo, there are three opportunities to win, with odds fluctuating based on the total number of tickets in play. If there are 100 tickets in play and you have 5, your chances of winning are about 5%. On the other hand, in a 75-ball bingo game, like Lounge Bingo, there’s typically just one prize up for grabs. So, with 50 players each holding an average of 4 tickets, if you have 8 tickets, your odds of winning stand at 4%.

Similarly, in an 80-ball game, if 20 players each buy 5 tickets, resulting in 100 tickets overall, having 10 tickets boosts your odds to 10%. To calculate your odds, you can use a simple formula: divide the number of tickets you have by the total number of tickets in play, then multiply by 100. For example, if you hold 10 tickets in a game with 300 tickets in total, your odds are 3.33%. The blog also offers some tips to improve your chances. Playing during off-peak hours when fewer players are online can increase your odds, as can buying more tickets.

3rd August 2024: On the 2nd of August, Republic World challenged its readers to solve the optical illusion which was originally created by the Jackpotjoy sister sites. This particular brain teaser has proven to be a formidable test of visual acuity, leaving 90% of participants unable to identify the concealed number within the colourful and intricate designs. The challenge features two distinct patterns, one resembling a spiral and the other a confetti motif, both embedding the same elusive number. The designs, crafted by the British online betting platform Jackpotjoy, aim to stretch the boundaries of conventional perception and engage the viewer’s visual intelligence in a playful yet challenging way. Participants are encouraged to decipher the hidden element, a task that only 10% of people have successfully completed, according to the creators of the illusions.

The spiral pattern is reported to be slightly more accessible than the confetti pattern, which offers is more complex and requires a keener eye for detail. These optical illusions not only serve as a means of entertainment but also function as a measure of one’s ability to process visual information under tricky conditions. Jackpotjoy hints that a focused and patient approach is essential for success in these puzzles. For those who manage to find the hidden number, they earn the distinction of joining the exclusive 10% of individuals who have conquered this challenge. As the intrigue surrounding these visual puzzles grows, more individuals are drawn to test their perception skills, sharing their results and challenging friends and family to see who can crack the code.

3rd July 2024: In their latest blog post, Jackpotjoy details the inner workings of financial transactions on their platform, providing essential guidance that improves user understanding and reinforces confidence in handling funds on Jackpotjoy sister sites. From deposit procedures to withdrawing winnings, the casino aims to demystify the process, ensuring that players have all the necessary information to manage their finances effectively. Depositing funds is designed to be straightforward: a quick visit to the “Deposit” section via the main menu allows players to add funds starting from a minimum of £10. Users can choose from several payment methods including Debit Cards, PayPal, and Apple Pay, with maximum deposit limits set at £10,000 for debit cards and slightly lower for other services.

The blog advises that setting up payment methods is flexible, accommodating a variety of options such as Visa Debit, Visa Electron, Mastercard, and Apple Pay specifically for Apple device users. Importantly, each payment method must be uniquely linked to an individual account, ensuring security and personal control over transactions. Changes to payment setups are permissible, though restrictions apply if the account balance exceeds £50 or if there are pending withdrawals. Withdrawing winnings is equally streamlined. Players can initiate a withdrawal once their account balance hits £10, with no wagering prerequisites delaying the process. The platform supports several withdrawal methods, with transactions typically processed within 4 to 24 hours. Limits vary by method, with a maximum of £25,000 per transaction for most debit cards. The blog also mentions that security is paramount at Jackpotjoy, underscored by robust measures like 128-bit SSL Digital Encryption and partnerships with leading fraud prevention services.

7th June 2024: Just ahead of the Euro 2024 action, Jackpotjoy pulled a blinder and rolled out a brand-new integrated sportsbook. This marks the brand’s first foray into the sports betting arena since its launch in 2002. The newly introduced sportsbook can be accessed through the “Sports” tab on the desktop site or via the iOS and Android apps. As the sportsbook is powered by Kambi, it will provide a comprehensive menu of in-play and pre-match betting options. It will also feature bet builders and pre-packaged accumulators, perfect for upcoming sporting events like Euro 2024, Copa America, and the Paris Olympics. This integration is designed not only to appeal to existing Jackpotjoy users but also to attract a new audience keen on sports betting.

Robeson Reeves, the CEO of the Jackpotjoy sister sites, highlighted the UK market’s strong performance, noting its robustness and significant contribution to the company’s revenue. In 2023, Bally Casino, the brand’s brand-new online casino, saw record-high revenue, underpinning the company’s confidence in the UK market. The new sportsbook aims to capitalise on this success by offering an enriched betting experience tailored to UK sports fans. The busy sports calendar will provide ample opportunities for Jackpotjoy to cross-sell to its existing customers, potentially boosting revenue and drawing in customers from other platforms which cater to sports bettors and slot spinners. This expansion into sports betting aligns with the casino brand operator’s broader strategy, as discussed during their Q1 earnings call earlier this year. Although, time will tell if the sportsbook is tempting enough to pull sports bettors away from their current favourite sports betting platforms.

9th May 2024: Despite a rather quiet week at the Jackpotjoy sister sites, the teams have been busy integrating a host of fresh gaming offerings. Among the highlights is the much-anticipated Blazing Mammoth XL Swift Hits. This slot game is a direct successor to its namesake, the original Blazing Mammoth, and it aims to build on the foundation laid by its predecessor with several thrilling upgrades. The visual and thematic elements of the mouthful of a sequel slot game take a leap forward, featuring crisper, more vibrant graphics that bring the prehistoric theme to life. The gameplay is set against a frosty tundra landscape, where woolly mammoths roam freely behind the reels.

To dial up the innovation stakes, the game introduces the Swift Hits mechanics, a feature that offers players the chance to win instant prizes – it’s pretty much what it says on the tin. Additionally, there’s an exciting free spins mechanic, which can significantly increase winning potential by including multipliers that escalate the excitement with each spin. For those looking to hit it big, this slot game does not disappoint. The game maintains solid win potential, with the possibility of landing substantial payouts up to 5,000 x the original bet, making it an attractive addition for both new players and seasoned slot enthusiasts. The balanced math model provides an RTP rate that is just above average at 96.1%, and when the number of pay lines increases from 243 to 7,776, the chances of winning big while spinning the 5-reel slot are amplified.

15th April 2024: Spring has sprung at Jackpotjoy where the daffodils and longer days bring more than just warmer weather—they herald the arrival of an exciting free spins giveaway! This April, Jackpotjoy is spreading seasonal cheer by doling out up to 50 free spins weekly to lucky players, making it a fantastic time to ‘join in the fun’. With a total of 2,500 sets of free spins available each week, amounting to 10,000 for the entire month, players have ample opportunities to win. These spins can be enjoyed on the ever-popular Fishin’ Frenzy slot game, giving both new and seasoned players a chance to cast their lines and possibly haul in even more spins as part of the catch.

To participate, simply sign up for a Jackpotjoy account, log in, and opt-in any time between April 3rd and April 30th. By wagering £50 across any of the site’s extensive range of games—be it bingo, slots, casino games, or poker—you earn one entry into that week’s prize draw, with the possibility of amassing up to ten entries per draw and forty throughout the month. The prize draws are conducted the day following the close of each weekly qualifying period using a randomised computer system to ensure fairness. Winners will be notified via email within 72 hours of each draw. Upon accepting the prize through the notification pop-up, the free spins will be credited to your account instantly, ready for use. Remember, these spins remain valid for seven days, so be sure to use them swiftly!

Jackpotjoy Review 2025

Jackpotjoy was first made famous through some national TV adverts in the UK, which seemed to be everywhere when they came out and starred the much-loved, much-missed Barbara Windsor. Paddy McGuinness picked up the baton and spent the next few years using his charm and wit to continue to sell the brand to the British public. Today, JackpotJoy needs no such celebrity support. It’s strong enough to stand on its own two feet. Jackpotjoy is clever in that it doesn’t exclude any potential audience. It’s not “just” a slots site; it’s not “just” a casino; it’s somewhere to get joy from jackpots in any form of gaming. So, does Jackpotjoy still have what it takes to be an industry leader with all the competition snapping at its heels today? Dig in, and we’ll find out.

Jackpotjoy Welcome Offers

Starting with the main welcome offer, players are invited to spend £10 and get a £50 free bingo bonus or 30 free spins. If we look at the small print we can see that these 30 free spins are only available on a single slot and are priced at 1p coin size and max lines, so it’s not quite as generous an offer as it first sounds. Still, it’s better than nothing, and it’s a good way to start as a new Jackpotjoy player. The real joy of the promotion is that there are no wagering requirements applicable, so players are free to withdraw and bank what they win.

Other Promotions

We struggled to find the other promotions at JackpotJoy. In fact, the only way we got to them in the end was by entering /promotions manually at the end of the casino’s web address. In doing so, we found that there are bingo promotions to be had here, and also extra promotions for JackpotJoy Casino. However, some of the promotions are invitation-only. An exclusive set of bingo players are invited to come and play for £150 every weekend, but we don’t know how to get an invite. There’s a link to something called “The Bingo Planner” on the page, and that might be the backdoor to a few more perks.

For casino players, those who get an all-important invite can get ten free spins by playing the slots that the casino invites you to, and may also find that there are special bonuses attached to the JackpotJoy game of the week. Thanks to Slot Masters, players can also win up to £50 by playing the free version of Fishin’ Frenzy. The bonuses aren’t anything worth writing home about, but we’re baffled about why they’re so carefully hidden. They’re also frequently subject to change, so double check the page so verify that what we’ve told you here is still accurate.

What are the Pros and Cons of JackpotJoy Casino?

Pros: You rarely see iGaming sites offer bonuses without making them sticky with playthrough requirements, so JackpotJoy deserves a tip of our hat for its sign-up offer. We’ll give it a second tip of the same hat because, in most cases, it can hook players up with the withdrawals they’ve asked for within the same day. This is a big, famous brand on a stable and reliable iGaming platform.

Cons: Once the welcome bonus is gone, there’s very little else to look forward to in terms of perks. That’s very odd. There’s also a surprising lack of choice in terms of withdrawal options, although the casino is better at processing withdrawals quickly than it used to be. Customer feedback at Trustpilot about JackpotJoy is almost universally bad, so something’s obviously wrong somewhere.

Top Games at JackpotJoy

As we said at the start of this review, JackpotJoy might be known as a bingo site (that’s always how it’s been advertised on television), but it’s outgrown its roots. Look at the list of options across the top of its homepage, and you’ll find that the modern version of JackpotJoy also offers slots, live casino games with real dealers, scratchcards, Slingo games and even poker.

If you want to dive into that side of the casino, you’ll find that the slots that are the most popular at JackpotJoy tend to be the same slots that do well at its sister sites – the likes of Double Bubble, 9 Pots of Gold and King Kong Cash: Go Bananas. The live casino makes a surprisingly big deal out of hosting Super Sic Bo and speciality games like Side Bet City but still offers all the roulette and blackjack action that you’d hope to find in such a category. In 2024, JackpotJoy even started offering sports betting, although whether anyone actually wanted that from JackpotJoy is another matter.

Bingo will always be what JackpotJoy does best, and players in search of something new might be interested to know that quite a few of the bingo games and rooms at the site are exclusive to this platform. Lounge Bingo, for example, isn’t available anywhere else. The 75-ball format is popular with players, with a queue forming for each session. Speaking of sessions, Session Bingo is also one of JackpotJoy’s most popular rooms. If you’d prefer to play more familiar games like Superlinks Bingo or one of the many branded rooms, those options are also available. We’ll also note here that JackpotJoy has a wide range of free-to-play games, so it’s a good choice for those who love the thrill and excitement of iGaming but don’t want to risk any money. Very few sites cater to that kind of player, so it’s great to see that not everything at JackpotJoy is about making money for the brand.

Withdrawal Options & Support

Players at JackpotJoy are limited to Mastercard or Visa Debit cards, or they can ask for a bank transfer. Support for PayPal was added in 2024, but was very quickly withdrawn again without any explanation. Visa Debit withdrawals are usually processed within four hours, with funds in your bank by the end of that window. Mastercard users might have to wait a full working day. You’d normally expect bank transfers to take longer than that, but the same one-day turnaround is also quoted for withdrawals of this type. The fast withdrawals are great, but it would be even better if JackpotJoy could get with the times and start accepting e-wallets.

Customer Services & Licensing

Players who need assistance can raise a support ticket through the site’s contact form or use live chat. Live chat is theoretically available 24 hours per day, but players might have to wait to be connected to an agent at busy times.

Like all Gamesys Operations Limited iGaming sites, JackpotJoy is covered by UK Gambling Commission licence no. 38905. It’s not a clean licence, though. The UKGC fined Gamesys Operations a massive £6.07m in November 2023 after determining that the operator had broken licence conditions regarding social responsibility, measures that govern operators based in foreign locations, and AML guidance. The fine was accompanied by an official warning, and the imposition of additional terms to the company’s operating licence. It remains in force, and also covers the JackpotJoy sister sites.

Is it Worth Playing at JackpotJoy?

Given how high-profile JackpotJoy is, you’d naturally assume it to be a world-class casino and bingo site. Having reviewed it in full, we’re surprised by how many issues exist at the site. It’s fallen badly behind the times in terms of its payment processing, and the lack of ongoing bonuses at the site means that it can’t compete with the truly great casino sites on the UK scene. While we found that the casino works just fine, the overwhelming amount of negative customer feedback on review sites suggests that there’s an underlying problem preventing players from having a good time here. It’s clear that there’s work to do for Gamesys if JackpotJoy is to maintain its stellar reputation with the British public. Let’s hope it can turn things around.

JackpotJoy Reviews

Here are our condensed/reader’s digest summaries of recent player reviews of Jackpotjoy.

• 22-Jan-2025 by Liz:
  After reading some negative reviews, I decided to withdraw most of my winnings. I started with a minimum deposit and worked up to a few hundred pounds over a few days. I withdrew £250 and, despite being concerned due to others’ experiences, I was thrilled when the money hit my account within an hour. Thank you, JackpotJoy! – source: Trustpilot
• 20-Jan-2025 by Clara:
  This is the best site out there! I’ve had both wins and losses, but I find it much fairer than other sites where the same names always seem to win. Payouts are quick—usually within an hour. It’s definitely fair and well-regulated. I trust this site and wouldn’t play anywhere else now. – source: Trustpilot
• 19-Jan-2025 by Marcella:
  Please don’t use this site—it’s a scam! I won £700 but couldn’t withdraw it due to issues with the bonus. This site needs shutting down. Avoid it! – source: Trustpilot
• 18-Jan-2025 by Luke:
  What a joke of a company. They happily took £650 from me with no verification needed, but as soon as I won £2,000, they closed my account and demanded every document under the sun. Despite providing everything, they’re still refusing to pay out. Avoid at all costs. – source: Trustpilot
• 18-Jan-2025 by Hayleigh:
  I joined for the £10 deposit offer, which promised £50 in bingo play. While I didn’t expect to withdraw much, I didn’t even get to play the full amount. The site’s policy is misleading—if you don’t spend the £50 in one game, you lose the rest. Customer support explained this was in the terms, but I’d advise anyone seeking a decent bonus to avoid this site. – source: Trustpilot
• 17-Jan-2025 by Naveed:
  I wish I could give zero stars. I provided all the documents they requested after depositing £67 and withdrawing £280. Instead of paying out, they voided my withdrawal and only refunded my deposit. This site is a scam—don’t trust them! – source: Trustpilot
• 17-Jan-2025 by Gordon:
  This site is a waste of money. The games crash constantly, resetting your progress and forcing you to spend more to try and break even. I’ve never won anything, and customer support is unhelpful. Avoid this site—it’s not worth it. – source: Trustpilot
• 13-Jan-2025 by Alison:
  I used to love this site, but something has changed. Wins are rare, and all I get now are dead spins. It feels like they’ve been taken over by a new company. Such a shame—this used to be a great site. – source: Trustpilot
• 13-Jan-2025 by Painter:
  Absolute joke of a site. I won £40 and tried to withdraw it as a first-time player. My account was frozen, and they asked for endless documents. After sending everything multiple times, they kept requesting more. I eventually gave up. Stay away! – source: Trustpilot
• 10-Jan-2025 by Steven:
  This site has terrible payout rates. If you do win, they’ll freeze your account and deny your winnings. Use another platform—this one isn’t worth your time or money. – source: Trustpilot

Jackpotjoy’s Commercial Presence

Introducing Paddy McGuinness

JackpotJoy’s latest and current celebrity ambassador is Take Me Out’s host Paddy McGuinness, who became the face of JackpotJoy in September 2017. Paddy McGuinness features on the homepage of the site, as well as in most of the video advertisements the company produces. He also does the voiceovers for the adverts on their YouTube channel and features in a lot of them. On the main site, Paddy can be found wearing a blue tracksuit to match the casino’s theme and is seen pointing at the site’s latest promotion. Sticking to the theme, Paddy is always dressed in either a blue suit and tie, or a blue tracksuit, to smoothly blend in with the all-round blue colour theme that runs throughout the site, as well as all of the video advertisements, particularly on the YouTube channel.

His debut at the online casino came with a fresh start on the YouTube channel, with a video titled ‘Our Newest Royal’, where you can see previous brand ambassador Barbara Windsor pass over the crown to Paddy. He ends his first promotional video by calling players to join JackpotJoy and “grab fun by the balls,” which is totally in keeping with his brand of humour. He connects well with a wide audience – which is why Paddy got the call when JackpotJoy needed a new ambassador.

JackpotJoy on YouTube

The YouTube channel for JackpotJoy is filled with videos promoting the site, many of which are condensed versions of the commercials that air on television. The company’s marketing directors certainly know how to present brand uniformity, with the blue and white colour scheme splashed all over the channel right down to the thumbnails.

The channel appears to be taking a break at the moment. We’re writing this review in 2022, and nothing has been uploaded to the channel since March 2021. The most recent video stars a travelling band of singers, one of whom needs to take a break. It’s a fairly convoluted way of saying that everyone ought to take a break from gambling every once in a while, hence the video being called “Take a Break, Keep It Fun”. This is Jackpoyjoy promoting responsible gambling to its wide audience, which is a shrewd move given the substantial amount that Gamesys had to cough up for regulatory breaches in recent memory.

The most popular video of their YouTube channel is their first video, the one that introduces Paddy as their newest sponsor. The second most viewed video is titled “Meet Maxine” and shows Paddy struggling to communicate with his voice assistant device – Maxine. Once they eventually get past the accent barrier, he asks Maxine to show him some JackpotJoy winners, and she flashes onto his television many clips of happy and overjoyed winners after playing in the casino. The winners are all seen to be using their mobile phones, which shows us how this casino is compatible with phones and works well on mobile devices. Paddy once again reminds us to “grab fun by the balls” and join JackpotJoy, to see if we could be ecstatic winners just like the people on his television screen. There is a running theme of Maxine the voice assistant being unable to understand Paddy’s northern accent, and many of these video advertisements include short funny skits where Maxine is misunderstanding Paddy and doing something completely irrelevant. These funny short clips are relatable and light-hearted but still find a way to advertise the casino to the audience. If you’ve ever seen an Amazon Alexa joke, you’ve seen these videos.

Another one of the popular videos on this channel is titled “There’s A Winner Every Minute!” which begins with Paddy leaving his house (which has a blue front door, of course), hopping on a horse and carriage, and setting off to find some JackpotJoy winners. As he travels through the town, he finds multiple people out on the street winning big on the mobile version of the site, really emphasising the fact that you can play and win at any time, in any place. It shows the audience that anyone can be in with a chance of winning, and with one winner every minute the chances are rather high. Paddy ends this video by mentioning you can go online and play “free bingo”, perhaps with the idea that those who come for the free bingo might stay for paid bingo.

Jackpotjoy on Social Media

Paddy McGuinness very rarely mentions Jackpotjoy on his Twitter account. We’re sure the casino wishes he would, because he has almost two million followers and it would be fantastic publicity. With Paddy’s contract apparently not covering social media pushes, Jackpotjoy has opened social media accounts of its own to get its commercial message across.

By the standard of casino companies, Jackpotjoy enjoys a large social media following. Their Facebook page alone has more than 120,000 likes, which is a sign of just how many players in the UK are aware of the brand.  Facebook page boasting over 120k likes. They’re less popular on Instagram and Twitter, where they have just over twelve thousand followers between their accounts. They’re still trying to build their Instagram following by posting regularly, but the Twitter account appears to have been abandoned. There hasn’t been a Tweet posted since 2020 save for a single pinned message which advises customers to follow them on Facebook instead.

Jackpotjoy Pledges

Jackpotjoy has taken the unusual step of issuing “pledges,” which it promises to stand by and make a cornerstone of its casino offering. Here are those pledges with a brief overview of what they mean for you as a player.

All Wins Payout Cash – Your winnings won’t end up in a separate bonus funds account. This should be a given, but not every casino does this and it’s a frequent complaint made about those who partition winnings in this way. If you win something, you can withdraw it. It’s as simple as that.

No Caps on Winnings – Kudos to the marketing people at Jackpotjoy. They’ve taken a legal requirement and tried to turn it into a selling point. UK Gambling Commission rules mean that casinos have to pay out the full amount of winnings when requested, so while it’s good that Jackpotjoy has committed to this, it’s not like they had a choice.

No Withdrawal Fees – The best UK casinos don’t charge players for withdrawals. There’s no compelling business case for doing so, and so it’s always an irritation when somebody does. It’s good to know that Jackpotjoy doesn’t skim off the top when players try to take their money out.

Changes to Celebrity Gambling Sponsorships

In November of 2020, a new proposal was made in light of Safer Gambling Week, that would change the way celebrities are used to advertise online casinos. Under new rules, celebrities who are more popular with a younger audience will be banned from advertisements that promote gambling and/or betting, but celebrities who are not particularly known for targeting younger audiences will be allowed to continue to participate in casino advertising. There was speculation that Paddy McGuinness would be affected by this new proposal, but it’s been more than a year and he’s still prominently featured in all Jackpotjoy advertising.

Jackpotjoy Sponsorships

We’ve spent a lot of time discussing Jackpotjoy’s main thrust of TV advertisements, but we could go on for a lot longer. When Jackpotjoy isn’t creating bespoke commercials, it’s sponsoring television shows in the hope of connecting with the show’s audience. Those of you who remember “The Million Pound Drop” on Channel 4 might recall that Jackpotjoy was its main sponsor. “Loose Women,” a daytime television female-orientated chat show with a large following, was sponsored by Jackpotjoy for an entire nine years before the deal came to an end.  Several of the higher-profile “Loose Women” have appeared in commercials for Jackpotjoy in the past including Christine Lampard and Ruth Langsford.

In fact, let’s take a moment to look at a couple of Jackpotjoy adverts from years gone by.

Jackpotjoy TV Adverts

2019 – Maxine Misunderstands

Meet Maxine the Jackpotjoy home assistant. She’s based on Amazon Alexa, and she’s not great at understanding northern accents. When Paddy McGuinness says that everybody enjoys “a good bingo win,” Maxine orders a live flamingo that chases its him around. It’s a typical humorous and light-hearted Jackpotjoy advert of the kind that the casino brand has become known for. The primary message of this particular advert is to tell people that there’s a winner every minute at the casino.

2018 – Seven Dozen

This was an attempt by Jackpotjoy to create an “interactive advert”, where viewers had to guess the bingo call used in the commercial. It’s not a complicated commercial and it probably wasn’t expensive to film, but it was original. The risk of making original commercials is that the idea won’t catch on, which appears to be what happened year. It didn’t remain on television for long and was quickly replaced with a more conventional, direct approach to reaching customers.