Sun Bingo

The Sun Bingo Sister Sites 2024

When VF2011 Limited was first founded, it had little purpose other than to manage the Sun-branded iGaming sites. VF2011 was (and perhaps still is) an extension of the newspaper group that looks after the controversial newspaper, so brands that carry The Sun’s name and logo will always be its priority. Not all of the Sun Bingo sister sites have the newspaper’s branding these days, though. As a casino network company, VF2011 has gone beyond its original remit and introduced a second brand to the Sun Bingo sister sites – the “Fabulous” brand. Find out more about all of the Sun Bingo sister sites, including Fabulous Vegas, Fabulous Bingo and The Sun Vegas, below.

The Sun Vegas

The Sun Bingo and The Sun Vegas are sister sites, but they’re also casino sites that complement one another. If the Sun Bingo mostly deals in bingo, though, that leaves The Sun Vegas free to deal in pretty much everything else. Backed and branded by one of the largest tabloid newspapers in the UK, The Sun Vegas attempts to digitise the glamour of Las Vegas and serve it up to discerning casino fans. The site attempts to cover every aspect of the Vegas experience, incorporating everything from the expected online slots to a live casino, modern game shows, and a full sportsbook. All of this comes with a range of promotions, including matched deposits for new players. Like Sun Bingo, The Sun Vegas has changed owners several times since it was launched more than a decade ago but is now managed by a company directly attached to the newspaper that gave it its name. That means its destiny is now in its own hands – and it seems to be going from strength to strength.

Fabulous Bingo

Fabulous Bingo is the Sun Bingo sister site that sticks out like a sore thumb because it doesn’t come with any Sun branding. However, you can still identify it as part of the same group because of some of the games that it hosts. One of them is a bingo room themed around Mystic Meg, the Sun’s long-time astrologer and horoscope expert. Without the Sun’s trademark red and white colour scheme to take cues from, Fabulous Bingo is picked out in pink and white instead and probably has more in common with Sun Vegas than Sun Bingo because of the range of games that it offers. You won’t miss the fact that bingo games are front and centre of this casino site’s offerings, but there are also separate areas of its website devoted to online slots and other casino games. The community page is a place to pick up tips from other players on things like bankroll and time limits, as well as a list of the site’s most recent big winners. It’s a sociable online casino site with a big emphasis on chat and fun and works with almost every modern payment method that’s accepted at top casinos in the 2020s.

Fabulous Vegas

The launch of Fabulous Bingo could be looked at as VF2011 Limited testing the water to see if there was any interest in a new group of Sun Bingo sister sites without the newspaper’s branding attached to them. The experiment must have gone well because Fabulous Vegas came along to join it at the end of 2022. You don’t have to stretch your imagination too far to work out what Fabulous Vegas offers. If Fabulous Bingo is the equivalent of Sun Bingo, Fabulous Vegas is the equivalent of The Sun Vegas. Nobody ever accused the Sun Bingo sister sites of being complicated. Simply put, Fabulous Vegas is the casino for anyone who likes the look of The Sun Vegas but refuses to play there because they hate The Sun. The range of games available at the site is nearly identical, and the promotions aren’t a million miles away from parity either. As casinos go, this is a perfectly functional one.

Sun Bingo News

13th November 2024: As another way to promote its All-Star Hotel prize giveaway, the Sun has listed several must-visit places in Blackpool which are off the beaten track in an online article published by The Sun. The content aims to enrich the experience for the lucky winners who will travel to Blackpool, ensuring they get more than just a stay at a hotel but a truly memorable visit filled with unique local gems. Among the hidden treasures recommended is the Marton Mere Nature Reserve, a sanctuary with over 250 acres of wetlands and a haven for over 2,000 species, making it a perfect spot for wildlife lovers. The Sun teased that during autumn, there is a chance of spotting thousands of rare pink-footed geese flocking to the reserve. Another recommendation is Fisher’s Lane, a picturesque street lined with 18th-century thatched cottages that offer a glimpse into Blackpool’s historical architecture. This street provides a quiet break from the typical tourist spots.

Not far from the traditional highlights, the Comedy Carpet awaits visitors with a celebration of British humour, immortalising the jokes, songs, and catchphrases of the nation’s most beloved comedians and writers. For those intrigued by historical rides, Sir Hiram Maxim’s Captive Flying Machines in Blackpool’s Pleasure Beach is noted as the oldest static amusement ride in Britain and still in operation. Coral Island is hardly “off the beaten track”, but it still made the list as it is Blackpool’s largest free admission indoor attraction, featuring a pirate-themed amusement arcade that’s ideal for families looking to enjoy a variety of games and rides.

18th October 2024: The Sun Bingo sister sites have announced the return of the All-Star hotel promotion, much to the delight of fans who recall last year’s event. The 2023 gathering saw forty lucky winners, each with a guest, enjoy a spectacular weekend in Blackpool, filled with star-studded performances and money-can’t-buy activities. This tradition continues as the doors of the All-Star Hotel are set to open once again, promising an even more enthralling experience for those fortunate enough to attend. Building on the success of the previous year, the upcoming event promises a smorgasbord of entertainment and surprises. In 2023, guests were treated to performances by Britain’s Got Talent favourites like magician Sean Heydon and singer Tom Ball, alongside sessions with soap opera stars and a dance masterclass led by Strictly Come Dancing star Vincent Simone.

This year, participants can expect similar high-calibre entertainment and the chance to mingle with celebrities. To secure a spot at this exclusive event, participants must engage with the various promotional activities set by Sun Bingo. These include spinning the Free Wheel or participating in the Deluxe Wheel the day after depositing and spending £10 on the site, which not only offers great prizes but also tickets to the All-Star Ultimate Bingo Game. Winning this game could see participants and their plus ones enjoying the luxurious weekend getaway. The weekly All Star Bingo games and sessions provide additional chances to win tickets to the All-Star Hotel. With each game, players can win cash prizes and the coveted hotel tickets, making each session an exciting opportunity to score a spot at this unique event.

10th September 2024: The Sun Bingo sister sites have recently revealed a smorgasbord of new offers, but perhaps one of the most promising promotions is the Spinner Winner promo which will be dishing out 50,000 free spins. Throughout September, Sun Bingo players have a chance to win big in this exciting offer. Every week, 10,000 free spins will be up for grabs, and all players who qualify will walk away with something. To get involved, players simply need to register, opt in, and deposit and stake £10 on any slot game. This earns them an entry into the draw, with the opportunity to win one of the top prizes of 100 free spins. What makes this promo even more appealing is that no one leaves empty-handed. Even if a player doesn’t land one of the 605 available prizes, they’ll still receive five free spins as a consolation.

The offer is structured to keep players engaged over the five-week period, with some weeks featuring select slots where players can earn double entries for the prize draw. From 333 Fat Frogs Power Combo to Fluffy Favourites, there’s no shortage of ways to maximise entries and secure a win. With unlimited entries allowed, players can try their luck as many times as they like. Even better, there are no wagering requirements on any of the free spins, which means winnings are credited as cash and free to withdraw. The promotion runs from early September to 6th October, with the prize draws happening every Monday. For those who love a flutter on the slots, this is an excellent opportunity to boost their chances of winning while enjoying their favourite games.

14th August 2024: Sun Bingo members can now win ‘summer treats’ by buying bingo tickets for selected bingo rooms. This installation of the bingo platform’s wider summer-themed event started on the 22nd of July and will conclude on the 17th of August. During this period, players can participate in daily chat games from Monday to Saturday, between 10 am and 9 pm, in the Candy and Penny Press rooms. With 15 chat games available each day, players have multiple opportunities to win bingo bonuses and even summer-themed gift prizes. The promotion is straightforward to join. Players must ensure they have made a deposit of at least £5 within the last seven days, be present in the designated bingo chat room, and have at least one bingo ticket in play. Each chat game offers a £2 bingo bonus, and there’s also a chance to win one of five special summer gift prizes randomly awarded each week.

In addition to the daily bonuses, there’s an extra twist on Mondays. Winners of the Summer Treats chat games are assigned a number between 1 and 90. If their number matches the full house number during the Guest List room session later that day, they are rewarded with an additional £10 bingo bonus. Prizes are credited to winners’ accounts within 72 hours. For those who win the gift prizes, they will receive a code via email, which they can use to claim their reward through the Sun Bingo Prize website. The process is straightforward, and winners have 28 days to claim their prize.

17th July 2024: The Sun newspaper will do just about anything to create content, as proven by an online article posted on July 17, which just so happens to be Hot Dog Day. This day is, apparently, dedicated to celebrating the much-loved sausage and bun combination. The history of hot dogs is filled with claims and counterclaims from Germany and Austria, both laying claim to the invention of this popular food. Germans assert that the term “frankfurter” comes from Frankfurt, while Austrians highlight “wiener” originating from “Wien” (Vienna). The hot dog’s journey to America in the 19th century is notable, with German immigrant Charles Feltman opening the first Coney Island hot dog stand in 1871. Another key moment came in 1893, during the Colombian Exposition in Chicago, where hot dogs were sold in large numbers, and became a popular snack at baseball games, thanks to Chris von der Ahe.

Hot dogs even have a place in royal history. In 1939, King George VI and Queen Elizabeth (The Queen Mother) enjoyed hot dogs during a picnic hosted by President Franklin D. Roosevelt, with the King asking for seconds, albeit eating them with a knife and fork. In the spirit of Hot Dog Day, Sun Bingo is running a promotion offering chances to win summer-themed prizes, including BBQs, fire pits, garden furniture, and more. Players can join in the Summer Treats games for their shot at these prizes. Whether you’re a new player or a returning one, there’s an opportunity to snag a lawnmower, a pool, or even some stylish sunglasses through Sun Bingo’s promotions. So, if you’re feeling lucky, join in and make this summer sizzle with some fabulous wins.

18th June 2024: There is absolutely no getting away from the European Championships if you are immersed in the iGaming industry this week, and you won’t receive any respite from Sun Bingo sister sites either, but it is hard to complain considering that Sun Bingo has set aside £500k for their football fiesta promotion. The sister sites are hosting an exciting Fiesta Football Leaderboard promotion, perfectly timed with the European Championship season. This promotion offers a massive prize pool of £500,000, with cash prizes ranging from £5 to £10,000 up for grabs. Each week, £100,000 will be awarded to the top-ranking players, ensuring that everyone has a chance to win while cheering on their favourite football teams. To participate, players must be registered at Sun Bingo, reside in the UK or ROI, and be at least 18 years old with verified identification. The promotion is open to all players who meet these criteria and register for the leaderboard by opting into the promotion via the participating games.

Each leaderboard must be joined individually, as opting into one will not automatically enrol you into others. Once enrolled, players will have their first 5,000 spins on eligible games counted towards their leaderboard score each week. The leaderboards will calculate scores based on the player’s top 25 individual win-to-bet ratios, with points awarded accordingly. For example, if a player stakes £2 and wins £100, they would receive 50 points (100/2). If there is a tie on points, the player with the most remaining events will rank higher, and if still tied, the player who achieved their score first will be placed higher.

23rd May 2024: Members of the Sun Bingo sister sites now have the opportunity to win big with the Jackpot Escalators promotion, running throughout May with a total prize pool of £250,000. This exciting promotion features escalator jackpot games held every Monday, Wednesday, and Sunday in May, with jackpots guaranteed to be won. The sessions take place in the Deal or No Deal 75 Room on Mondays, the Sparkle Suite Room on Wednesdays, and the Barcelona Room on Sundays. To participate, players must be registered users of Fabulous Bingo, reside in the UK or ROI, and be at least 18 years old, with full ID verification required. The mechanics of the escalator games are designed to increase the chances of hitting the jackpot. If the full house prize is won within a specified number of balls, the jackpot is triggered.

The number of balls required to win the jackpot increases progressively until it is won. Once the jackpot is won, 50% of the prize goes to the full house winner(s), while the remaining 50% is shared among other players who hold valid tickets for the game. This promotion is a fantastic opportunity for players to win prizes that are even more substantial than usual while heightening sessions of midweek fun before wrapping up the bonus bonanza at the weekend, which provides additional winning opportunities. Any prize money is paid out immediately after the games conclude, and in the event of multiple winners, the prize is divided equally. This promotion is open until 29 May 2024, and players are encouraged to participate responsibly, adhering to the terms and conditions outlined by Sun Bingo.

24th April 2024: As Britain’s Got Talent makes its anticipated return, The Sun Bingo has introduced a themed welcome offer and a unique BGT bingo room, which captures the essence of the nation’s favourite talent show. Launched on the 19th of April, the Britain’s Got Talent Bingo Room enriches the Saturday night entertainment experience, operating daily from 11 am to 11 pm. In this 90-ball bingo room, participants have the opportunity to win a share of over £35,500 each week, with special £100 games taking place every Saturday evening to coincide with the live BGT shows. The tickets for these games are priced between 10p and 20p, making it accessible for everyone to join in the fun. The room also features a Beat the Buzzer game, where players who have purchased a minimum of six tickets can win one of three prizes, depending on how the game plays out. This innovative feature integrates the excitement of live performances with interactive gaming, where not getting ‘buzzed’ means bigger winnings.

For new members, The Sun Bingo offers a 100% deposit match bonus of up to £50 and 100 free bingo tickets as part of the welcome package. This offer is available to UK and ROI residents who are over 18 and sign up for a Sun Bingo account for the first time. The promotion runs until the 31st of May 2024, providing plenty of time for new users to get involved. Notably, the bingo tickets issued as part of the welcome offer carry no wagering requirements, allowing winners to keep what they win without additional stakes.

5th January 2024: Sun Bingo has decked its virtual halls with a festive array of Christmas-themed slot games, offering players at Sun Bingo sister sites a chance to win big this holiday season. Among the highlighted games, Big Bass Christmas Bash stands out with its winter makeover, transforming the beloved fisherman character into a festive elf. This game offers players 10 paylines and the opportunity to win up to 5000x their total bet, with up to 20 free spins available through Scatter symbols. Another popular choice is Leprechaun’s Luck: Cash Collect – Christmas Edition, which swaps the green fields of Ireland for a snowy landscape. This game features four jackpots – Mini, Minor, Major, and Grand – with wins triggered by landing Diamond and Cash Collect symbols on the same spin. Better Wilds – Christmas Edition also captures the holiday spirit with a candy cane aesthetic and snowfall, offering 25 paylines and a Wild Respins bonus triggered by Diamond symbols.

For those seeking an immersive experience, Santa’s Big Bash! Megaways invites players into Santa’s grotto, complete with a Christmas tree and a roaring fire. This game boasts up to 117,649 ways to win and a potential payout of up to 25,000x the stake. Catch of the Christmas Day – Respin’em In takes players under the sea for a festive fishing adventure, with bets ranging from 20p to £10 and up to 20 free spins available. The article also highlights Santa’s Winter Wilds, set in Lapland, and Sun Bingo Christmas Megaways, featuring a snowy landscape and a tumble feature for multiple wins.

Can Sun Bingo Be Trusted?

★★★★★

Sun Bingo is a 4-star trusted casino.

1. Licenses and Fines	Sun Bingo holds a UK Gambling Commission licence. The licence is clean.
2. Accepts UK players?	It’s a UK-facing brand, owned by a UK-based newspaper.
3. Trustpilot Score	Below average. 2.9 out of 5.0 after over 700 reviews.
4. Operator Name & Location	VF2011 Limited of Alderney, which is an arm of The Sun newspaper.
5. Bonus Terms	x30 on casino bonuses.
6. Customer Support	Email, telephone and live chat support is all available.
7. Withdrawal Speed & Options	Debit card, BACS, Skrill, PayPal, but the site can’t promise to be faster than fourteen business days.
8. Number of Sister Sites	There are currently three Sun Bingo sister sites.
9. Games portfolio	Plenty of exclusive bingo rooms, lots of slots, live dealer games and a few exclusives.
10. On GamStop?	Sun Bingo is on GamStop.
Overall SCORE >	★★★★★ – 4/5 Stars

The Sun Bingo Review 2024

There probably isn’t an adult alive in the United Kingdom who’s never heard of the Sun. It’s difficult to say whether it’s the most popular newspaper in the country anymore, but it’s certainly the noisiest in terms of both advertising and controversy. The high profile of the newspaper brand has allowed it to successfully launch Sun Bingo and a couple of Sun Bingo sister sites, all of which have gone on to become popular with players. You don’t have to read or even like the Sun newspaper to play at Sun Bingo, but you might get more of a kick out of some of its exclusive bingo rooms if you do. Sun Bingo has been online since 2006 and has seen a couple of changes in ownership during that time, but it’s now in the hands of VF2011 Limited – a company that has direct ties to the newspaper group. Is it better or worse for that decision? Now is a good time to review Sun Bingo and see how it’s holding up.

Sun Bingo Welcome Offers

The Sun Bingo does more than just bingo. It also does online slots plus a whole host of other casino games. In fact, there’s so much casino content here it makes us wonder why there’s any need for Sun Vegas to exist at all. That’s not our problem, though – it’s VF2011 Limited’s. The expansive range of entertainment available at the site is reflected in its welcome offer, which is a £50 bingo bonus plus fifty free spins to spend on online slots. To receive the bonus, new players must deposit and spend £10 in one of the site’s bingo rooms. The free spins offer must be accepted manually within 48 hours of completing the eligibility requirements, but the bingo bonus will be available immediately once the £10 has been spent. Any winnings created by free spins come with an x30 wagering requirement which must be completed within those 48 hours. The wagering requirement on the bingo bonus is lower at x4 and must be spent within seven days. Players who prefer to use e-wallets should note that deposits made via Skrill, PayPal, or Neteller do not qualify for this promotion.

Ongoing Promotions

The first thing we should say about the ongoing promotions at Sun Bingo is that there are a lot of them. The second thing we should say is that some of them are a lot more likely to be of use to you than others. Rather than an overarching reward system to incentivise long-term players, Sun Bingo works with a constant supply of smaller promotions that are constantly chopped and changed to keep players interested. That means some of these promotions might already be gone by the time you get a chance to visit the site, but the majority of them will hopefully still be there.

The most popular ongoing promotion at Sun Bingo is the “Spin Go” wheel, which every player is allowed to spin once per day free of charge. There’s no guarantee that they’ll win anything by doing so, but it’s possible to win instant cash, free bingo tickets or free spins this way. Any bonuses or free spins won from the wheel come with zero wagering requirements, which is a nice perk. In addition to this, spending £10 at Sun Bingo each week ensures that players are opted into prize draws for cash prizes and physical goods. The value of the goods and the cash prizes changes from one promotion to the next.

Playing specific games at Sun Bingo can sometimes qualify a player for rewards, for example, right now spending £10 on Clover Rollover bags five free spins on Red Wizard, and the Showboat, Cabaret, and Candy bingo rooms have enhanced prize pots thanks to the site’s “Super Link” theme. Spending as little as £1 in the bingo lobby gets every player one free daily scratch card, with a maximum prize of £10 on each card.

Other prize draw and game or room-based promotions seem to be time-limited, so it’s not worth covering them in detail now. However, it’s likely that when they’re gone, they’ll be replaced by something similar, so it’s always worth reading the contents of the promotions page when you log in to see if anything’s changed since your last visit.

What are the Pros and Cons of Sun Bingo?

Pros: Sun Bingo has a top-class set of exclusive bingo rooms and an extensive set of casino options, including everything from online slots to virtual sports. Customer service is available over the phone or on live chat, and there are promotions available for every occasion. The terms of the promotions appear to be fair, and the site has a lively community. 

Cons: This might sound like nitpicking, but customer service at Sun Bingo isn’t available 24/7. It cuts off at 1am and starts again at 8am. That’s only a seven-hour window, but there are night owls out there, and it leaves them without support temporarily. Also, we found the information presented at the site regarding withdrawals to be unclear. The only guidance we could find about withdrawal speeds is that they could take up to fourteen days, which would be incredibly slow compared to even the most average sites across the industry. 

Featured Slots and Casino Games

While most players come to Sun Bingo because of its bingo rooms, the quality and range of the slots available are another reason to give the casino your consideration. As much effort has been put into making exclusive slots as has been put into making exclusive bingo rooms, and that’s apparent in the range of Sun-branded slots that line the top of the “featured slots” section of the site. 

The Sun Winning Headlines: This slot was designed for the site back when it was owned by Gamesys but is still available. It’s a standard 5*3 slot, but the newspaper theme is both original and entertaining. Players need only land three newspaper symbols on a payline to get a prize-picker bonus feature. By picking headlines, players select a multiplier and a number of free spins that can be trebled by finding special symbols once the feature is up and running. The slot looks a little dated now, but its winning potential is still there. 

Mystic Meg: Seasoned fortune teller and astrologer Mystic Meg has her own bingo room at Sun Bingo but also has this online slots game. It’s another Gamesys creation and dates back to 2015. Land at least three matching star sign symbols to kick off a “fortune teller” free spins round in which all wins are multiplied by the number of matching symbols that triggered the round. Again, this is a simple-looking slot, but graphics aren’t everything in an online slots game. 

The Sun Branded Megaways: It used to be an accomplishment for a brand to get its own Megaways slot, but Iron Dog Studio has now done so many of them for so many different brands that it’s no longer quite the unique selling point that it once was. Nevertheless, this slot has everything you’d want to see in a Megaways framework, including avalanche wins, high volatility, 117,649 ways to win and a maximum jackpot of x40,000 against your stake. RTP is a fairly reasonable 96.2%. 

Branded slots and casino games are a big deal across the whole Sun Bingo sister sites range, including slots based on movies and branded roulette games like Who Wants To Be A Millionaire Roulette. Table games, virtual sports, and games with live dealers appear elsewhere on the site. 

Deposit and Withdrawal Methods

We’ve touched on the deposit and withdrawal situation above, but here’s the full picture. Players at Sun Bingo won’t have any difficulties getting money into their accounts. They can use any major UK debit card right the way down to Maestro cards but are also welcome to use Paysafe voucher cards or any one of three e-wallets – PayPal, Skrill, and MoneyBookers. The issue will come when trying to get money back out of the site again. All Sun Bingo can tell us is that withdrawals can take up to fourteen days in some circumstances. We’d like to think that’s an outer limit and that some withdrawals are faster. In the case of e-wallets, we’d like to think that they might even be instant. The truth is that we don’t know, though – and that’s an irritation.

Customer Support and License

Sun Bingo comes very close to getting everything right when it comes to customer service. The contact options offered by the casino aren’t difficult to find, and they include telephone and email support. The only slight drawback is the hours of availability, which begin at 8am and end at 1am. There’s no reason why a company with the resources of the one behind this casino site can’t offer round-the-clock support, so live chat at least ought to be 24-7. Instead, there’s no live chat at all. The correct telephone number for the casino is 020 3962 1818, and the email address is [email protected].

All of the games at Sun Bingo are presented in accordance with the licence that VF2011 Limited holds with the UK Gambling Commission (45110) and also the Alderney Gambling Control Commission (136C1). These same licenses also cover the Sun Bingo sister sites.

Sun Bingo – The Verdict

We’d expect a casino attached to a big brand, which is what Sun Bingo is, to provide a quality gaming experience, and for the main part, it does. We can’t fault the range of games and nor can we fault the range of promotions. We’d like customer services to wrap around the clock for the benefit of night owls and a little more clarity about how long withdrawals are likely to take. If we got that, we could talk about Sun Bingo as one of the best bingo and casino sites in the UK today.

What are players saying about Sun Bingo?

Here are our condensed / reader’s digest summaries of recent player reviews of Sun Bingo.

• 06-Aug-2024 by Gemma:
  This site is absolutely disgusting—honestly the worst one I’ve ever played on. – source: Trustpilot
• 03-Aug-2024 by Kelly:
  I’ve closed my account because I’m fed up with the corrupt and unfair gameplay on Sun Bingo and their sister sites. They think it’s acceptable to take hundreds of pounds without giving any bonuses or decent stake wins. It’s disgusting, and they’re absolute scammers. – source: Trustpilot
• 09-Jul-2024 by Mike:
  I’ve had a bad experience with this site. They ask for too much personal information, like bank statements and proof of savings. It’s not a good place to play. – source: Trustpilot
• 01-Jul-2024 by Mr P:
  I’ve played hundreds of games on this site, and they advertise bonus features that are impossible to get. You need three bonus symbols, but you’ll only ever get two. I made two deposits and only won 40 pence. This has to be one of the worst sites I’ve ever played on. The RTP must be lower than what’s recommended. Just stay away—it’s a rip-off. – source: Trustpilot
• 26-Jun-2024 by Lozza:
  I’ve been limiting myself to £300 a week for deposits, but it’s getting worse and worse. I can’t remember the last time I won at bingo, not even a share of a line. Most of the time, I play slots like Mystic Meg and others, but it feels like they’re just taking my money. I’m sick of getting messages saying I’m at my loss limit every week. Sun Bingo has gone downhill over the past year—it’s awful. I’m going back to Sky or Double Bubble. I can’t even win a line on bingo here. Awful. – source: Trustpilot
• 21-Jun-2024 by Kev:
  Don’t play slots here! I thought I’d give Sun Bingo a go, but the slots are worse than the bookies’. I used £50 on four different slots, and it was dead spin after dead spin. When you finally get a bonus, it pays pennies. It’s a total con. It’s shocking that this comes from a national paper. Stay clear if you want to win anything because you won’t here. They’ll probably reply with something about RNG and testing, but they’re just con artists. – source: Trustpilot
• 19-Jun-2024 by InPost:
  What a shambles of a site. I spent £20 on slots at £1 a go, got five bonuses, and only won £23. What a joke. I’ll never play on this site again. On another site, I played £1 spins and won £300. Sun Bingo is a joke and a scam. Even when you win on bingo, it’s rubbish. I’m not wasting any more money on this site. – source: Trustpilot
• 07-Jun-2024 by Dannielle:
  Sun Bingo is an amazing site. I’ve had a great experience. – source: Trustpilot
• 23-May-2024 by Jan:
  I’m totally disgusted with Sun Bingo. The hosts are not professional at all—it’s all smut if one of the male hosts is on. If you complain, you get attacked by the regulars who follow him around. The management needs to retrain these hosts. It’s also inappropriate for a host to complain about being poor and not being able to afford toilet rolls. This site is the worst I’ve ever played on in terms of the chat room experience. – source: Trustpilot
• 23-May-2024 by Sylvia:
  I’ve been playing on this site for 16 years, and it’s the best site ever. – source: Trustpilot

About Sun Bingo and The Sun Newspaper

Sun Bingo was first created in 2006 and is part of the News UK Group, that also runs the widely known The Sun newspaper. When Sun Bingo was first launched, it was originally operated by Tombola, one of the biggest online bingo sites in the UK. This was only the case for four years, as Sun Bingo was then taken over by rival operator Gamesys. Then, in 2015, the site was acquired by Playtech and was made part of Virtue Fusion, which is the bingo division for Playtech. According to News UK, Sun Bingo is one of the five biggest and best bingo sites in the UK, with over 1 million registered players. The site seems to focus more closely on bingo rather than general casino games, but still has casino games available to play for those who are not looking for just bingo itself.

The Sun newspaper consistently advertises Sun Bingo on their online news site, which is one of the biggest news outlets in the UK and has been operating online for many years. The Sun Online has millions of visitors and readers, so this is likely the main mode of advertising for Sun Bingo. You can also find many promotions and offers advertised through The Sun online’s webpage and this will work to draw in new and existing players to the bingo site.

Sun Bingo Sponsorships and Awards

At the Which Bingo Awards in 2021, Sun Bingo managed to bag a handful of awards, including the top prize ‘Best Bingo Site.’ Alongside this massive achievement, Sun Bingo also won the awards for ‘Best Playtech Bingo site’ and ‘Best Bingo Chat Team’. In previous years, the site has also won many other awards. In 2014 they received awards for ‘Best Online Bingo Chat Team’ and ‘Best Online Bingo TV Advert’. In 2018 they received the award for ‘Best Marketing Campaign’ for their ‘Are You Gonna Bingo?’ campaign. The awards are decided mainly through player votes and are generally regarded highly within the bingo industry.

From 2018 to 2019, Sun Bingo was the official sponsor of ‘The Jeremy Kyle Show’, right up until it was cancelled and taken off the air. Since then, it doesn’t appear that Sun Bingo sponsors any other television shows or anything else at all for that matter. Another TV show sponsor might be useful in boosting their popularity alongside the outstanding awards they have received. Also, for a few years, they have had comedian Jayde Adams as their ambassador who stars in all of the adverts for the site, and she is essentially the face of Sun Bingo.

Sun Bingo Television Advertisements

In many of Sun Bingo’s adverts and also on their main site homepage, you can find British comedian Jayde Adams. She features in many of the newer adverts, including one of the most popular ones on Sun Bingo’s YouTube channel “Are You Gonna Bingo”. This was the advertising campaign that won Sun Bingo an award back in 2018. In this specific advert, which has over 100k views on the YouTube channel, you can see Jayde appearing in weird and random different locations and situations asking if you are “gonna bingo?” over and over again. The advert features quite a catchy background tune that accompanies Jayde’s ‘rap style’ of speaking and turns it into an advert that will stick around in your brain for days. This is a sneaky marketing technique to get people to remember certain brands and products because of a catchy slogan that is simple and easy to remember. There are also a series of additional skits included in this campaign that feature Jayde and the other stars of the advert, which are light-hearted and humorous but still fit the original theme.

The most popular video on the Sun Bingo channel is a video titled “Win a Car Every Day”, which advertises their competition and gives players a chance to win a car or a share of a cash prize over the two-week competition period. The video has over 270k views and was uploaded in 2017. The slogan in this advert – which appears in many other video adverts for Sun Bingo – is “Sun Bingo is Fun Bingo”, which promotes the bingo site in a very positive light and, of course, as fun! They also have a variety of other styles of video on the channel including longer vlogs starring Jayde Adams as well as ‘meet the winner’ videos where we get to see real winners who have got lucky on the bingo site and hear them speak about their personal experience with the site. This is a helpful way to show players that they too can win and real people are actually managing to win money on the site, making other players believe that it could be them winning next.

Sun Bingo on Social Media

Sun Bingo is currently present on Facebook and Twitter, but there is no verified account on Instagram. On Facebook the page boasts over 18k page likes and the Twitter account has over 5k followers, both with a verified tick to show that it is legit and prove its authenticity. The Facebook page posts general content about the games and events that are available over on the site, as well as safer gambling awareness posts. They share themed posts and related promotional posts to all the entertainment that is happening over on the bingo site. But Twitter unfortunately has been inactive since 2019, where the last few posts were sharing posts including their ambassador, Jayde Adams. It is likely that the majority of Sun Bingo’s audience will use Facebook over Twitter and Instagram, so this is possibly the reason they are most active on Facebook and have not bothered to establish a presence on the other platforms. Also, alongside their advertising on The Sun online, they likely receive a large enough number of players from that alone that they do not have a need for a large social media presence.