Bet365 logo

Bet365 sister sites include Bet365 Casino, Bet365 Games, Bet365 Bingo and the Bet365 App.
Bet365 ( is operated by Hillside (UK Sports) ENC based at Office1/2373 Level G, Quantum House, 75 Abate Rigord Street, Ta’Xbiex, XBX 1120, Malta.

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Bet365 Sister Sites

The Bet365 sister sites aren’t sister sites in the truest sense of the phrase. In most cases, a casino’s sister sites will be different online slots, sports betting, or other gambling sites owned and operated by the same casino network company. That isn’t the case with Bet365. Hillside (UK Sports) ENC doesn’t own or operate any gambling brands other than Bet365 itself. However, that doesn’t mean that there aren’t any Bet365 sister sites.

Over the many years that Bet365 has been trading, the brand has expanded considerably. It’s always stayed true to its sports betting roots, but it now offers live casino and traditional casino games, online slots, bingo, poker, and even a standalone app for each of those categories. There are minisites within the main Bet365 website dedicated to each of those specialist areas, and those minisites have become the Bet365 sister sites. Here’s a quick overview of each of them, highlighting their differences as well as what makes them comparable to the main Bet365 brand.

Bet365 Games

Bet365 Games logo

We’ll be talking at length on this page about Bet365 as a sportsbook and sports betting website. We’re right to do that, because that’s what the brand is famous for. There’s more to the Bet365 brand than just being able to back your favourite athletes and sports teams, though. It’s a thoroughly modern casino. That means it has extra strings to its bow. Bet365 games is a dedicated section of the website that promises jackpot games, brand new slots, and community. It’s become such a big part of the site that it’s almost a Bet365 sister site in its own right – and so we treat it like it is. You can read all about it by clicking the logo above. It’s comparable to Bet365 because it still contains links back to all of the sports betting options, but different from Bet365 because it’s designed to be more of a “general purpose” casino.

Bet365 sister sites Bet365 Games

Bet365 Casino

Bet365 Casino logo

Bet365 Casino and Bet365 Games have a lot in common, but they’re not quite identical. That’s why we’ve created a separate entry for each one to ensure that you get all the correct information. Both brands can be considered Bet365 sister sites, and both have their own individual merits. While Bet365 Games focuses on slots, Bet365 Casino is more interested in table games. This is the best of the Bet365 sister sites to come to if you’re comfortable with the Bet365 brand but you’re interested in playing table games. There are more of them here than anywhere else in the range. It’s not all about live dealers, though – there are plenty of old-school “simulator” style casino games that can give you roulette and card games without the bright lights and loud noises of a video feed. Are there huge differences between Bet365 Casino and Bet365 Games? Probably not, but as comparables for the general Bet365 brand they’re on level pegging.

Bet365 sister sites Bet365 Casino

Bet365 Bingo

Bet365 Bingo logo

Bet365 didn’t have to enter the bingo market. It’s arguably the most crowded and competitive of all the markets that online casinos compete in, and only the strongest can even entertain a hope of surviving. It would have been easy for Bet365 to stick to sports and slots and let other people fight it out over bingo. It hasn’t done that, though. One of the other self-contained Bet365 sister sites – and also one of the most important – is Bet365 Bingo. It has a style all of its own, with a totally different approach to presentation compared to the rest of the sites in the brand, and it pays out more than £7m in prizes each month. Figures like that are bound to grab the attention of players, which is why Bet365 Bingo is growing so rapidly. The most obvious difference between Bet365 and Bet365 Bingo is the focus on bingo games at the expense of almost any other type of content, so while this is still a valid Bet365 sister site it’s not an especially comparable one.

Bet365 sister sites Bet365 bingo

Bet365 App

Bet365 App logo
Aside from being perfectly formatted for players using mobile devices, all the Bet365 sister sites are available as apps. If you click the link above you’ll be taken to the dedicated page for the main Bet365 App, which gives you almost all the functionality of the Bet365 sports betting website. Within the app, you’ll find links and information to help you download the rest of the app range if you so desire. For players who enjoy placing their bets with Bet365 and want the freedom to do so on the move, this is the most secure and reliable way to go about it. The Bet365 App is actually the second most popular “sports” app in the Apple App Store, so it’s a popular one. Using the Bet365 app should eel comparable in every way to playing at Bet365 through a browser, so the differences between the two experiences ought to be minimal.

Bet365 App Layout

Bet365 News

: The New York Post has recently highlighted an enticing promotion for sports bettors in the United States, courtesy of Bet365. This promotion offers a substantial opportunity for new customers to engage in sports betting with a significant potential reward. By using the exclusive promo code NYPNEWS, new users can access a special offer that could significantly enhance their betting experience. This promotion is particularly appealing as it allows new Bet365 customers to pocket a £1,000 first bet for any matchup on Thursday. This offer is not just a straightforward free bet; it’s a chance for bettors to dive into the world of sports betting with a substantial initial wager, potentially leading to significant winnings. The promotion is designed to attract new users to Bet365, offering them a lucrative incentive to start betting on various sports events.

However, like all promotions, this one comes with specific terms and conditions that participants must adhere to. It’s crucial for interested individuals to understand these terms to fully benefit from the offer. The New York Post’s promotion of this Bet365 offer reflects the growing interest in sports betting in the United States and the competitive nature of online betting platforms, each vying to attract new customers with increasingly attractive offers. For those considering taking advantage of this promotion, it’s advisable to review the terms and conditions carefully to ensure they meet all requirements and understand the parameters of the offer. This promotion is an excellent opportunity for sports betting fans to potentially increase their winnings and enjoy an enhanced betting experience with Bet365 sister sites, but it is only available for a limited time, so don’t miss out on the phenomenal incentive.

: The Five Reasons Sports Network recently highlighted the allure of online and mobile betting through Bet365. Founded in 2000 by Denise Coates, Bet365 has risen to prominence in the online betting industry, offering a wide array of sports betting options, alongside casino games, poker, and bingo. The success of the platform can be attributed to its user-friendly interface and global accessibility, with the website available in multiple languages, catering to a diverse international audience. The site sets itself apart from other online bookmakers by offering live streaming for numerous sporting events, allowing users to watch and bet in real time. This feature enhances the betting experience, making it more engaging and dynamic. The platform is renowned for its reliability and customer satisfaction, offering competitive odds, attractive promotions, and a convenient mobile app.

Bet365 5 Reasons Sports Network

The mobile application, available for both iOS and Android devices, is particularly popular among bettors for its ease of use and comprehensive features. It mirrors the desktop version, offering live streaming and in-play betting, and is regularly updated with new features and improvements. The app’s user-friendly interface facilitates quick navigation and bet placement, while push notifications keep users informed about the latest promotions and events. The app also allows users to customise their preferences. Placing a bet on Bet365 sister sites is straightforward. Users log in, select their sport or event, choose their game or match, click on the desired outcome, and enter their bet amount on the bet slip. The platform offers various types of bets and different odds formats, making it accessible to both seasoned bettors and newcomers.

: On the 10th of December, Dylan Clemons of Sports Illustrated brought to light an enticing offer from Bet365, perfectly timed for the NFL game between the Jacksonville Jaguars and the Cleveland Browns. Bet365’s promotional offer does not require a specific promo code. New users simply need to create an account and make a minimum deposit of £10 to qualify. Once registered, they can choose between two attractive bonus options. The first option guarantees a £150 bonus in the form of bonus bets by placing a bet of £5 or more, regardless of the outcome. Alternatively, new users can opt for first-bet insurance, offering up to £1,000. This means if the initial wager is unsuccessful, the user receives a full refund in bonus bets.

Claiming this offer is straightforward. After creating a new account and depositing at least £10, users can select their preferred promo offer. According to Clemons, the betting platform stands out not only for its generous welcome offer but also for its user-friendly features. The platform offers competitive odds across a wide range of sports, diverse betting markets, and innovative features like the ‘Bet Builder’ and ‘Edit Bet’ functions. Additionally, the site provides a secure and reliable platform with efficient customer support. For those who prefer betting on the go, the mobile app offers a seamless experience, allowing users to place and track bets easily, with the added convenience of push notifications for updates. In terms of the Jaguars vs. Browns game, Bet365 Sportsbook offers various betting options, including point spreads, money lines, and totals (over/under). It’s important to note that this offer is available to users who are 21 or older and physically present in specific states.

: Oddschecker has brought attention to a thrilling opportunity for football fans and bettors alike; it comes in the form of Bet365’s £1 Million Jackpot, linked to the upcoming weekend’s Premier League fixtures. This jackpot offers a substantial prize for those who correctly predict the outcomes of six key matches. To participate, players need to have an account with Bet365 and enter their predictions on time for a chance to win the life-altering sum.
The fixtures that participants need to forecast include Arsenal vs Wolves, Nottingham Forest vs Everton, Newcastle vs Manchester United, Chelsea vs Brighton, West Ham vs Crystal Palace, and Manchester City vs Tottenham. These matches are not only crucial in the context of the Premier League but also hold the key to unlocking the jackpot for lucky and insightful bettors.

Bet365 6 Scores Challenge

Bet365 users have already started making their predictions, with a significant number favouring Arsenal to beat Wolves, and a tight game anticipated between Nottingham Forest and Everton. The Newcastle vs Manchester United game has also generated interest, with a notable percentage of users predicting a Newcastle victory. Similarly, the Chelsea vs Brighton match has its own set of predictions, with a Chelsea win being the most anticipated outcome. The jackpot game is straightforward to enter; all that’s required is a Bet365 account. New users can take advantage of Bet365’s welcome bonus, which offers £30 when you bet £10. Even if participants don’t get all six results correct, there’s still a chance to win a share of £5,000 for three correct scores, with the prize increasing for each additional correct prediction.

: On November 14th, The Guardian reported a significant development in the intersection of sports and responsible gambling after Bet365 acknowledged that they had to withdraw footballer Steven Caulker from a pundit role in a video series they sponsored. This decision was influenced by Caulker’s candid revelations about his struggles with gambling addiction.
Steven Caulker, a former centre-back for Queens Park Rangers and Tottenham, and recently with Wigan Athletic after a stint in Turkey, has been open about his battles with gambling, alcohol, and depression. His journey was first brought to light in a 2017 interview with The Guardian. Despite his commendable efforts in raising awareness about problem gambling, Bet365 felt it inappropriate for him to feature in a series sponsored by a betting company. This move reflects Bet365’s sensitivity to the complexities surrounding gambling addiction, especially in the context of sports.

Caulker’s football career has been notable, including scoring in his England debut in a friendly against Sweden in 2012. More recently, he switched allegiance to Sierra Leone, where he now serves as captain. Bet365’s decision to drop Caulker from the video series, while initially miscommunicated to him by their media partner, underscores the company’s commitment to promoting responsible gambling. It also highlights the ongoing challenges and responsibilities that betting companies face in balancing their business interests with ethical considerations, especially when dealing with individuals who have had negative experiences with gambling. This incident serves as a reminder of the importance of responsible gambling practices in the sports industry and the need for continuous dialogue and action on this critical issue.

: Bet365 wants to attract more punters in Philadelphia, The Philadelphia Inquirer has disclosed an enticing offer from a prominent online bookmaker. By using the bonus code ‘PINEWS’, new players in the city can access a welcome bonus on Bet365, enhancing their betting experience as the NFL season unfolds. This initiative is noteworthy for providing not one, but two distinct bonuses. The first is a ‘safety net’ bet, which mitigates the risk of a player’s initial wager. If the first bet does not result in a win, players are reassured by the knowledge that they can have another chance without additional financial burden. The second option is particularly compelling – a £150 bonus in bet credits. This is available after a player places a minimum bet of £5, regardless of the bet’s outcome. This is a departure from the typical bonus structure offered by other online bookmakers, which often requires the initial bet to be a winning one before any bonus is awarded.

Bet365 NFL Bonus

This two-pronged approach allows players to choose the bonus that best suits their betting style and risk tolerance. For those who prefer a safety net, the first bet assurance offers a sense of security. Meanwhile, the £150 bonus is an attractive offer for those looking to maximise their playing funds from the outset. This flexibility is a clear indicator of Bet365’s commitment to providing a tailored and thoughtful betting experience, ensuring that their welcome offers are as advantageous and user-friendly as possible. As the NFL season heats up, this promotional strategy is likely to draw in a significant number of new players, looking to leverage these bonuses to enhance their betting strategies and enjoy the thrill of the game with an added advantage.

: If there’s one aspect of online sports betting that the Bet365 sister sites excel at, it is always being right on the money with their free bet deals. As the sports betting landscape continually evolves, promotions play a pivotal role in keeping bettors engaged. The latest from bet365, as highlighted by Squawka, is a testament to this dynamic approach. They’ve rolled out a promotion that stands out, offering free bets every week, setting itself apart from typical promotional offerings. Delving into the mechanics, the promotion’s premise is relatively straightforward: participate in specific markets and get a chance to earn free bets every week. The available free bet pool isn’t shabby either; with ample amounts up for grabs, it’s a tempting proposition for bettors looking for that extra edge. Participation is easy. Bettors need to opt into the promotion, place qualifying bets in relevant markets, and wait for the results. Unlike many standard promotions, which might offer a one-time bonus or cashback, this one has a recurring benefit – it gives consistent bettors a chance every week.

However, as with all promotions, terms and conditions are crucial. While bet365 has ensured the promotion is attractive, it’s vital for participants to familiarise themselves with the intricacies to ensure they get the most out of it and avoid potential pitfalls. In conclusion, this innovative promotion ensures that regular bettors have something more to look forward to every week. It’s an enticing blend of consistent engagement and the chance of reward, making the betting experience even more thrilling.

: When, Sports Illustrated, and News Week all fall over themselves to promote a sportsbook bonus, you know that it is one worth paying attention to. Sadly, the £1k First Bet Safety Net bonus offered by Bet365 is only for sports bettors in selected states in the US who are looking to put their money where their mouth is on the subject of the match between SNF Dolphins and Eagles. But if you are lucky enough to live in the States and happen to be fanatical about the NFL, you might feel like Thanksgiving *and* Christmas came early this year! While some NFL fans speculate over whether Justin Fields has it in him to break even more records or if anyone will be strong enough to go up against the indomitable Jalen Hurts, new members of Bet365 will undoubtedly be pontificating on how to put the bonus to best use.

Bet365 First Bet Safety Net

To qualify for the promotion, create a new account, ensure it is fully verified, make a deposit of £10 or more, browse the NFL betting markets and place a £10 wager on odds of -500 or higher. Whether your qualifying bet wins or loses, you will be rewarded with bonus bets, worth up to £1000. One of the best things about this promo, other than the insane value of the bonus bet package and the turnover requirement being 1x, is that you can choose to place hundreds of small bets with your bonus or throw it all down on one massive wager!

: Free to Play games couldn’t be more in trend in 2023; the Bet365 sister sites might be slightly late to the party, but at least they have finally arrived and outshone pretty much every other offer on the table. The £1 million six scores challenge is pretty much everything it says on the tin; simply head over to Bet365, sign up if you haven’t done so already, and try your luck as you predict the outcomes of the six selected matches each week. If you are the only sportsbook member to correctly guess the outcome of all six matches, you will become a millionaire. Just hope that you are the only one with sharp enough football knowledge; in the event of multiple winners, the weekly £1 million prize fund will be split evenly between winners. You will even share the prize pool with players who manage to get over three predictions right. You may also want to note that prizes are only paid if fixtures play as scheduled.

A few of the matches for the latest weekend of Premier League action included Man United vs Brentford, Crystal Palace vs Nottingham Forest, and Brighton vs Liverpool. Interestingly, if you added each of these six matches to a 6-leg bet builder via Bet365 and threw down a £10 wager, you would receive just over £6k with the odds being 622.76 / 1, so the FTP game which is available to all members is quite literally paying over the odds to participating players.

: If you are sick of the same old sportsbook promotions that are churned out with little to no imagination, you may want to start sticking with Bet365, especially after the globally dominant bookmaker promised eligible members £2 in free bets every time a goal is scored during the Arsenal v Tottenham game. To qualify for the promo, all you needed to do was create a new account then deposit and stake £10 or more on pre-match single bets or accumulator bets. Usually, there is little consolation if the opposition team scores, but via this unique promo, there is a silver lining if the ball gets past the goalie on your favourite team. However, it is worth remembering that the offer is capped at a maximum of five goals, but that still leaves up to £10 in free bets on the table for participating players – just cross your fingers that the final whistle doesn’t blow on a 0 – 0 score!

Bet365 London Derby Offer

If you are eligible for any free bets, they will be issued as bet credits and allocated to your account within 24 hours of the final results after the first North London derby of the season, which will take place at the Emirates Stadium on Sunday, the 24th of September. With both sides holding a top-four position on the Premier League table heading into the match, there is everything to gain and everything to lose. Although, the odds are mostly in Arsenal’s favour as they are one of three teams to have picked up 13 / 15 points so far.

: While football fans have been wondering if Scotland has what it takes to win their first home game against England since 1985 during the 150th Anniversary Heritage Match, which is set to take place at Hampden on September 13th, sportsbooks in the UK have been hard at work drumming up excitement for the fixture, concocting free bet offers, and creating tempting ACCAs. Earlier this week, Ben Gray from 101 Great Goals discovered that Bet365 is the ultimate online bookmaker to bet with for this hotly anticipated game. For newbies, as usual, there is the opportunity to claim up to £30 in free bets after creating and verifying a new account. If you have been with Bet365 for a while, you are invited to get involved with what the betting firm has dubbed the Bet Builder of the Day.

Before the 7:45 p.m. kick-off, members are invited to bet on Scotland to win or draw, over 2.5 goals being scored, Harry Kane hitting the back of the net at any time, and the legendary Scott McTominay to have over 0.5 shots at 12 / 1 odds. Even if you only throw £10 onto the four-legged bet builder, if all the legs work in your favour, you will be £130 richer! If you would prefer to bet with a different bookmaker, as alternatives, Ben Gray recommended SpreadEx, Betfair, and Paddy Power; the latter is currently offering up to £20 in cash back on losing bets if you are a brand-new customer and your inaugural bet misses its mark.

: In the US, to celebrate the NFL fixtures, Bet365 is giving away up to £200 in free bets to all eligible new members. Meanwhile, on this side of the pond, the welcome offers are a little more meagre, but that didn’t stop the Telegraph from singing it from the rooftops. Together with the casino aficionados at Betting Expert, on September 1st, the Telegraph gladly announced that the sportsbook casino was giving away 80 free games on a selected video slot to every new player who sees the registration and account verification process through to the end and deposits £10 via an approved banking method. When answering the question they posed to themselves, “is this the best casino offer?” the writers started to allude to the well-earned reputation of the platform, which has been noted across the globe, before clarifying that the bet365 sister sites are some of the biggest international gambling firms.

Bet365 NFL

Apparently, it wasn’t surprising to see the casino matching the sportsbook in terms of promotions, and apparently, 80 spins on a slot game is a highly competitive welcome offer. But from where we are sitting, the deposit-to-bonus ratio is incredibly poor – especially considering there are multiple online casinos that throw in a deposit match bonus too. However, considering that there are no wagering requirements attached to the bonus spins, and what you win is 100% yours to keep, it certainly works in the casino’s favour that they don’t give with one hand and take with the other. Furthermore, there is a range of slot games you can choose to spend your free spins on!

: On the 20th of August, Sportsbook Wire was kind enough to inform its readers that residents in Ohio, who haven’t already signed up with Bet365, can collect up to £200 in free bets when they create a new account and place a £1 wager. Even though there are limits on which bets qualify, there are plenty of betting markets to choose from, including the MLS Ohio Derby, NFL, and MLB. You will be able to claim the free bets whether your qualifying bet is a winner or a loser; however, there are a few terms and conditions attached to the free bets. Firstly, your qualifying bet has to be on odds of -500 or more; secondly, you must reside in Ohio, NJ, IA, or CO, and you must use the bonus code provided by Sportsbook Wire. Naturally, as the legal betting age in the US is 21, you will also need to be 21 or over to create an account with the sportsbook.

Once you receive your free bets, you will need to play through them at least once within 30 days to be able to withdraw any funds. Compared to the wagering requirements attached to free bet offers provided by online bookmakers, the ones set by the Bet365 sister sites are more than fair – just make sure you brush up on some betting tips and acquaint yourself with the advice offered by expert analysts to ensure you don’t blow all your bonus funds! The expiration date for this offer hasn’t been listed. However, you might want to cash in on the free bets while you still can!

: The Bet365 stadium belonging to Stoke City witnessed an early setback on the opening day of the Championship league when Stoke City went up against their rivals Rotherham City; the Rotherham boss, Matt Taylor, gave his verdict of the diabolical events; his statement was later published by the Yorkshire Post on the 6th of August. Taylor spoke of his frustrations following the match which got off to a more than shaky start; even a half-time tweak to the line-up wasn’t enough to rectify the pitiful performance by his team which has undoubtedly left many season ticket holders wondering why they splashed on the cash. Cafu being sent off the pitch and leaving the team down to its last 10 men was one of the main reasons why Stoke annihilated Rotherham with a 4 – 1 score.

Bet365 Stadium

However, Matt Taylor wasn’t totally dismissive of his team’s efforts, he acknowledged that they did well to keep the goal score to 1 – 0 for a large period of the first half; he was also grateful for his team’s resilience and perseverance which saw them showing enough character to keep their heads in the game. On an optimistic note, Taylor believes plenty of retrospection can be taken away from the disappointing match, as it has proven where the weak areas in dire need of improvement are. Ideally, the best time to make such adjustments would have been before they started their Championship campaign, not after the first match! There’s only so far his team’s “character and personality”, which were so highly lauded by Taylor, can get them!

: Gambling Insider, Gambling News and InterGame have all published details on the new partnership deal between the betting giant, bet365 and Rightlander this week. For those not in the know, Rightlander is a technology company that specialises in helping online gambling firms to upkeep their responsible gambling duties, while operating in line with responsible gambling standards set by gambling regulators. The gambling operator and Rightlander have a fair amount of history between them; this new extension of their contract proves that, in spite of recent claims that bet365 has failed their customers on the responsible gambling front, they are committed to ensuring all their profits stem from sustainable gambling habits.

An unnamed spokesperson from bet365 commented on the partnership extension, expressing their delight in the continuation of their relationship as Rightlander has become an integral part of their responsible gambling compliance and subsequent affiliate programmes. The spokesperson was also keen to virtue signal that the partnership extension reinforces the company’s dedication to creating a fair and secure iGaming environment for all their customers. Nicole Mitton, the head of customer success at Rightlander was equally as happy to keep the gambling firm on board, which is hardly surprising, given that bet365 is one of the biggest international gambling firms. Nicole Mitton took the extension as a testament to the effectiveness of Rightlander’s compliance solutions. As noted by Gambling Insider on the 25th of July, the gambling firm is on a good run of contract signings; the new deal with Inspired Gaming is barely in the rearview mirror from earlier this year.

: It has been a big week for bet365 and its customers for all the right reasons. Firstly, on the 5th of July, EGR Global ensured that it was common knowledge in the sports betting industry that an Oddschecker Insight Analysis confirmed that, for another year, bet365 has been voted as the best bookmaker for Royal Ascot. The sportsbook is unlikely to mess with the magic formula that allowed them to receive that accolade this year – so when Royal Ascot 2024 comes around, you will know which sportsbook you should be wagering with – despite the attractive offers from lesser platforms!

Bet365 6 Horses Challenge

The sportsbook also made the headlines after a £100k jackpot was banked by one member of the platform who tested their luck on the 6 Horses Challenge. For those not in the know, the free-to-play challenge is a prediction game which has become a long-standing promotional fixture on the site and app. On Saturday, the 1st of July, the challenge asked participants to name six winning horses at Newcastle and Curragh. After backing five winning horses, the prediction game winner, who wishes to remain anonymous for obvious reasons, allowed her fate and fortune to rest in the hands of the race favourite, Via Sistina. Even though the Pick 6 prediction games have been running for a while at the bet365 sister sites, as confirmed by The Mirror on the 3rd of July, this is the first time in the history of the promotion that one winner has taken home the full jackpot.

: On the Stoke On Trent Live website, it has been confirmed that the bet365 Stadium Pitch will expand this summer. After the pitch has finished greening over and being reseeded, it will be marked out with larger dimensions; this follows struggles in the previous season with the smaller dimensions. It would seem that Michael O’Neil made a questionable move 12 months ago when he asked for the size of the pitch to be reduced from 68 metres to 66. Although, the experimental parameters were still two metres wider than the minimum size permitted in 2008 when Stoke FC reduced the size of the playing area; shortly after the team won their promotion to play in the Premier League.

During the 2012 / 2013 season, the pitch was redrawn again, before further changes were implemented in 2017. In the most recent season, Stoke found it difficult to bring their A-game to the pitch and only won six matches on their home turf, which forced Alex Neil to make the executive decision of expanding the stadium once again to give Stoke FC a fighting chance in the leagues ahead. Instead of blaming the team’s performance on the pitch, he put it all down to the marginally smaller dimensions of the field. In a press release, Neil also spoke of the team’s ambitions to become an expansive one and saw redrawing the pitch as the perfect opportunity to bring about those changes. He also noted that performances were strongest at the stadiums with the biggest fields, including Coventry, Swansea and Sunderland.

: If you are an Ultimate Fighting Champion fanatic, you may just find yourself becoming equally as fanatical about bet365, which has recently just launched a number of promotions to help fans celebrate UFC 289. On the 10th of June, Odds Checker let its readers know how they can make the most of the sportsbook’s generous offers. If you are not already a member of the world’s biggest international sportsbook, when you sign up with the promo code UFC 289, you can bet £1 and receive £200 in free bet credit! The free bet credits can be used to back any fighter that is brave enough to step into the ring in the upcoming fixtures. With the sizeable nature of the free bet offer, it effectively means that when you place a £1 bet, you will be playing at 200 / 1 odds, and it doesn’t matter if they win or not; the free bets are 100% guaranteed!

Bet365 UFC

Many UFC fans are already rushing to put their cash on Amanda Nunes and Charles Oliveira, but you are free to follow your nose and wager on the champions you think are made of stern enough stuff to lift the belt at the end of the tournament, or simply make mincemeat out of their opponents in the knockout rounds. Time is quickly running out to claim the phenomenal offer, so if you haven’t already saddled up with the sportsbook and you are in a participating state, there has never been a better time to become a bet365.

: As Manchester gears up for the clash against Manchester United and Manchester City on Saturday, bet365 has extended a phenomenal free bet offer for new customers, which didn’t go unnoticed by talkSPORT. The open account offer allows new players to deposit £10, wager the deposited funds via a qualifying bet and receive £30 in free bet tokens. Certain bet types and deposit methods are excluded from this promotion – pick over the T&Cs with a fine-tooth comb. Once the qualifying bet has been settled, the bet tokens, which cannot be cashed out, will be available to wager with, and there is no better fixture to bet on for football fans than the FA Cup Final derby, which will take place at Wembley Stadium. After being crowned as Premier League Champions and winning the league for the fifth time in six seasons, all eyes and expectations are on Manchester City to beat their rivals on the field after the all-star team has left Arsenal, Chelsea and Sheffield United in the dust.

The recent successes of Man City haven’t dampened the spirits of Manchester United, who have their hearts set on lifting the FA Cup when the final whistle blows. If Manchester United do walk the field with City, it will be their 12th win, which leaves them one win shy of Arsenal’s record. Although, the team hasn’t won the FA Cup since 2016 – even then they needed extra time to defeat Crystal Palace. Naturally, most odds on the bet365 sister sites are leaning in the favour of Man City.

: While not everyone is happy for the bet365 owner Denise Coates’ in regards to her financial status, as they believe it is a sign of how engorged by riches the gambling industry is, iGaming Business celebrated her success as she maintained a top 20 spot in the 2023 Times Rich List. Her position at number 16 means that she and her family are one of the richest families in the UK, with a total worth of £8.08 billion between them; it is no wonder people can easily look at one of the UK’s top-earning women with envy instead of adulation. Even though the family has accumulated over £158 million in wealth since the 2022 Rich List published by the Times, she stood firm at number 16 between Alex Gerko, the XTX Markets Chief Exec and the CEO of ASOS, Anders Holch, whose wealth totalled £8.50 billion.

Bet365 Denise Coates Rich List

Of course, the path to riches didn’t start as an underdog story for the owner of the bet365 sister sites; the flagship online bookmaker was established in 2001 after Denise Coates borrowed £15 million, using her family’s betting shop brand as leverage for the loan. Just in case you were wondering who topped this year’s Rich List, it was none other than the main man behind Hinduja Group, which owns a collection of companies, including Gulf Oil International. He surpassed the wealthy competition with his fortune, which came in at over £35 billion. Sports bettors may also be interested in Jim Ratcliffe’s position on the list after he looks set to take over Manchester United; with his £29.69 billion, he came second.

: It has been a bad week in the bet365 camp, as revealed by the Telegraph, which reported on how the online betting firm has been taken to court for allowing one of its customers to place 162 bets on Christmas Eve. The case has been taken to the high courts after it was also revealed that the customer claimed to have lost approximately £300k in the last three years. Rather than holding their hands up and admitting that they have failed on the social responsibility front, bet365 has rejected the claim that placing 162 in the space of a day is a sign of a gambling problem. Strangely, it wasn’t the UK Gambling Commission or any other regulatory body which took the global online bookmaker to court, it was the bettor, Vayuputra Anirudh Thotapalli, himself who decided to try and take bet365 to the cleaners. By his account, he has lost more than £800,000 on the platform in the past seven years and the sportsbook didn’t attempt to verify where the funds were coming from, aside from the self-assessment checks, which gave him complete control over how he filled in the forms.

It is a slightly surreal litigious situation given that the gambler has absolutely no accountability of his own, and while a good point was made about the platform being lax in terms of social responsibility, at least some of the onus should have been on Thotapalli to get in touch with the sportsbook if he believed he had an issue instead of waiting for them to step in after seeing which extremes he could take his gambling to.

: Plenty of websites rushed to break the story of how a man has been jailed for abusing a bonus policy at bet365. Blood Horse, The Colchester Gazette, Racing Post and iGaming Business all covered the scandal, which has seen the fraudster jailed for five years. The Epping local was convicted of fraud by false representation against the betting firm. The jury also found him guilty of cooking up a conspiracy to commit fraud against Santander. Even at the end of a four-week trial, he continued to deny the charges; however, there was solid proof that he was part of a syndicate trying to get around the betting limitations placed on single accounts by creating multiple accounts. He also benefited from multiple bonuses, which he wouldn’t have been entitled to otherwise.

Jon Howard was found to be at the centre of the fraudulent enterprise which has been in operation since 2008. The operation included creating over 1,000 accounts, which allowed him to fraudulently collect almost £250k in cash. Obviously, he wouldn’t have got very far if he was inputting his own personal details. He somehow convinced other people to willingly give their details to enable his less-than-mastermind operation. The deputy sergeant in charge of the investigation commented on his crimes, stating that it is against the law to bet online in someone else’s name, and it is not something that is taken lightly in the eyes of the law. He dubbed the whole enterprise dishonest and a bid to deceive the gambling company.

: bet365 has been one of the better sportsbooks for football fans looking to wager with in 2023. Their bet builder odds have made many of their members richer during the Premier League fixtures. On the 16th of April, 101 Great Goals shared one of the latest bet builders, constructed around the match between Manchester United and Nottingham Forest. After pointing out that Man United won all eight most recent matches against Nottingham Forest by scoring 34 goals against them, the details of the tempting multi-bet offer were outlined. The ninth standoff wasn’t expected to go the same way as the last eight matches – at least in the eyes of the bet365 tipsters. Many football pundits were speculating on how United may not find it as easy this time around, due to the current issues the team has with fatigue and injury.

Bet365 Nottingham Forest vs Manchester United

Despite Manchester United’s previous victories, the bet builder, which was offered at 11 / 2 odds, is for Nottingham Forest to win or draw, both teams to receive at least one card, over 2.5 scored by both teams, and both teams to score. If you thought the bet builder was worth throwing down a tenner on, with the generous odds, you could have won £65. Of course, we all know what happened – Manchester United made it nine wins against Forest in a row, and the Tricky Trees remain mired in relegation trouble. As attractive as the Bet365 package looked, it was a loser. Still, that’s why it’s called gambling – there’s no such thing as an easy win. Just ask Nottingham Forest!

: Ahead of the big match between Chelsea and Liverpool, 101 Great Goals shared what bet365 cobbled together with their bet builder feature. Knowing that the past five matches between the two teams have all resulted in draws, the bet builder feature allows sports bettors to wager on both teams to score, 7.5+ corners, both teams to be presented with a red or yellow card, and Mohammed Salah to score at any point during the match. Each leg of this multi-bet is far from out of the realm of possibility. Nevertheless, the online bookmaker has still offered the odds at a very generous rate of 5 / 1. If you place £10 on the four selections and they all come in, you will bank £60. If you haven’t made a bet with the sportsbook yet, you can deposit and wager £10 to receive £30 in free bet tokens.

On the other side of the pond, bet365 is being even more generous, if the new offer published by Odds Checker is anything to go by. For US sports bettors tempted to throw a wager onto an MLB game this week, they can deposit a minimum of £10 and bet £1 to receive up to £200 in bonus credits. New players won’t need to go around the houses to receive their bonus cash either, it takes just two minutes to claim the cash after betting on any betting market, but with the return of Major League Baseball, you may as well check out the betting markets. You just need to make sure that your qualifying bet meets the minimum requirements.

: 101 Great Goals shared the bet365 bet builder for the match between Scotland and Spain on March 28, which is currently being offered at 6 / 1 odds. While it is a big match for both teams, there is plenty more riding on it for Scotland, considering that they haven’t started a qualification campaign with back-to-back wins in the last 15 years. Pundits are speculating whether they can change their luck this year as they go up against the team that has won the accolade of three-time European Champions! The experts writing for the website named bet365 as one of the best sportsbooks for great value bet builders, which is hard to disagree with considering what they are offering for the Scotland v Spain clash.

Bet365 Scotland vs Spain

There are four legs on the bet builder, which asks football fans to bet on Spain to win, both teams scoring during the match, Scotland to receive more than 1.5+ red or yellow cards, and Alvaro Morata to score at any time during the match. If you place a £10 wager on the bet builder, the return will be £70. For football fans not already hooked up with the online bookmaker, there has never been a better time to take advantage of the sign-up offer, which allows new bettors to wager £10 and receive £50 in free bet tokens. Usually, the free bet tokens only come in at £30, but if you register via the 101 Great Goals link, you can maximise your free bet.

: The generosity disparity between the bonus incentives in the USA and the UK is almost enough to make sports bettors apply for an American visa and jump ship – almost. This week, Odds Checker has relentlessly promoted the offer that allows US bettors to wager £1 to get £365 in return – we are talking multiple times a day relentlessly! In contrast, talkSPORT has been pushing the incredibly measly in comparison betting offer that allows new members to bet £10 and receive £30 in free bets. Even though this promotion is advertised as being exclusively for the France v Netherlands game, there are multiple betting markets you can use the welcome package promo with. However, the opening round of the Euro 2024 qualifies, which will be happening at Stade de France on Friday, was the perfect opportunity to push the generous (by UK sportsbook standards) promotion.

To unlock the promotion, a qualifying deposit of £5 – £10 must be made via an approved banking option (most e-wallets are not eligible for this promotion); once a qualifying bet has been settled, the free bet tokens will appear in new players’ accounts. To make use of the free bet tokens, when you are ready to make your next wager, select ‘use bet credits’ on your next betting slip. Similar offers are also available to sports bettors that are more interested in betting on horse racing action. For a limited time only, bettors can get their first horse racing bet refunded if the wrong horse is backed.

: If you were wondering who the wealthiest woman in tech in the UK is, iGaming Brazil has the answer. It is none other than Denise Coates, the founder of bet365. The puff piece on her was released on International Women’s Day, presumably to celebrate her success, but Denise Coates isn’t always looked to as a role model for women; in fact, some Labour politicians and journalists for the Guardian have lambasted her for taking too much of the profit margin for the online sportsbook. She grew up in a home that was already deeply connected to the iGaming industry. In 2001, she did a cheeky borrow for £15 million, using her parent’s betting shop as collateral. From the humble beginnings of buying a domain name on eBay, of all places, she quickly made a name for herself in the industry by founding one of the only online sportsbooks that develop all their products in-house.

Unlike many other UK billionaires, she is one of the only people of her financial status to receive most of her cash via her salary; this has enabled her to become one of the most high-paid execs in the UK. In a single year, she can earn as much as £421 million. As for bet365, it is now recognised as one of the leading global bookmakers, the online sportsbook is completely personalised for over 150 countries globally, and over 80 million users are currently registered with the platform, which broadcasts over 600,000 events each year – many of which offer hundreds of pre-match and live betting odds.

: For a while, it has been the promotional offers for bet365 US players that have been predominant in the headlines, but this week, talkSPORT broke through the dominance of the US promotional material to advertise that the UK version of the sportsbook is giving away £50 in free bet credits for all UK players that register a brand-new account. On the 27th of Feb, just before Arsenal saw what Everton was made of, the sports news platform let its readers know about the new player welcome offer, which handily coincides with the Premier League action which is drawing further to a close after a memorable season. The talkSPORT article also let readers know exactly where the sportsbook stood on their predictions for the match.

Bet365 Arsenal vs Everton

Bet365 proudly exclaimed they were backing Arsenal to win; if sports bettors feel inclined to agree and they also want to take the chance on Martinelli to score and eight or more corners happening during the match, the nation’s favourite sportsbook is offering those combined odds at 13 / 2. The first qualifying bet can be used on that betting market – if it is successful, sports bettors will win £85, in addition to the £50 in free bets! Further tips and predictions can be read in the talkSPORT article, along with further details on the promotional offer. For new UK sports bettors who don’t want to deposit and risk £10, new bettors can choose to deposit and wager a minimum of £5 instead. With a £5 minimum deposit, the bonus cash amount will be £25.

Can Bet365 be trusted?

trust score


Bet365 is a 4 Star trusted casino.

1. UKGC License Bet365 belongs to Hillside (UK Sports) ENC, which holds licence 55148 with the UK Gambling Commission.
2. UKGC Fines Hillside (UK Sports) ENC has never been fined or sanctioned by the regulator.
3. Customer Service Bet365 customers have access to 24-hour live chat support and further email support. The website does not provide a telephone number.
4. Trustpilot Score After over 3600 reviews, Bet365 holds a dreadful rating of 1.3 out of 5 with Trustpilot.
5. Company Location Despite its name, Hillside (UK Sports) ENC is based in Malta. This is a trusted location.
6. Visible T&C’s The terms and conditions attached to the Bet365 betting range are clearly stated.
7. Social Media Presence Links to the official Bet365 Facebook and Twitter/X accounts are provided in the footer of the homepage.
8. Number of Sister Sites The four Bet365 sister sites we’ve identified on this page are technically part of Bet365 itself. Bet365’s parent company does not operate any other gambling sites or brands.
9. Games portfolio Bet365 is a dedicated sports betting site, but through Bet365 Games and Bet365 Casino it offers access to an excellent selection of other slots and games.
10. Gamstop links The Gamstop logo features at the bottom of the Bet365 homepage, but is smaller and harder to spot than we’d like.
Overall SCORE > ★★★★★ – 4/5 Stars

Bet365 Review 2024

Bet365 was founded in Stoke-on-Trent inside a temporary building in the year 2000. Just one year later, the brand was taken online by its founder Denise Coates and has never looked back since. Today it’s among the biggest sports betting sites in the United Kingdom and has branched off into casino games, poker, bingo, and just about every other aspect of betting and gambling you can imagine. Have those recent expansions come at the expense of the core sports betting business, or is Bet365 still as good as it ever was? We’ll find out by reviewing it as a product.

Bet365 sister sites homepage

The Bet365 homepage is a busy one. The first thing you’ll see when the page loads are live odds and lots of them. Upcoming horse races can be found directly beneath the homepage’s single promotional banner. The next big football games are in a column next to them, with offers on those games lined up next to them. If you don’t like the look of anything you see there, you’ll find a full list of sports to your left and a scrollable top bar offering access to the other Bet365 gambling brands. So much space is given over to betting options that there’s no space for branding or theming save for the single green stripe at the top with the Bet365 logo on it. The Bet365 website is not quirky, eccentric, amusing, or light-hearted. The message it sends is that this is a very serious sports betting site for very serious sports bettors. The cold approach might but some players off, but it could just as easily appeal to those who see this as more than a hobby.

Bet365 Welcome Bonus

There are multiple promotions open to players at Bet365, but only one of them is aimed specifically at new players. Helpfully enough, it’s marked “Open Account Offer,” so you won’t miss it. The basic idea of this welcome promotion is that players can bet £10 to get £30 worth of free bets in return. To obtain the bonus, new players must sign up and make a deposit of between £5 and £10. They’ll receive three times the amount of their deposit in free bets immediately upon the settlement of their qualifying bet. These free bets can be used on any sport but must be placed within thirty days of being allocated to a player’s account.

Ongoing Promotions

Beyond the welcome offer, the promotions you’re likely to see at Bet365 will depend on what’s happening in the sporting world at the time of your visit to the site. At the time of our visit, for example, the site was promoting an “early payout offer” for the rugby Six Nations Championship. As soon as the Six Nations Championship is over, that offer will disappear. That makes it hard for us to give you an idea of what you might expect to find in the promotions section of Bet365, but there are some promotions that hang around for longer than others.

The “2 Goals Ahead Early Payout” offer is exactly what it sounds like. Place a football bet, and if the team you’ve backed takes a lead of two goals or more, you can claim your bet as a winner before the final whistle blows. A very similar offer is available on American NBA games, where a team has to go 20 points up on the opposition in order for the early payout to become available. In the same spirit, bets can be marked as winners if a tennis player retires hurt or refunded if a football player you’ve bet on to do something goes off the field of play injured. These features aren’t revolutionary, but they allow players a few “outs” from potentially losing bets that they would otherwise be trapped with.

The most attractive promotional feature at Bet365 is the Bet365 Price Promise. This online bookie will never be beaten on a price for any horse at any UK or Irish race. If you can prove you’ve been offered better odds elsewhere, Bet365 will beat them. That’s a solid guarantee.

Pros and Cons – What Are The Benefits Of Playing At Bet365?

Let’s start off on a positive note by looking at the benefits of playing at Bet365. We’re going to take the price-matching promise we just mentioned and cite that as the biggest “pro” of betting here. Not everybody who bets on sports bets on horse racing, but we know that millions of people do. That promise means something to them. So long as Bet365 remains as good as its word on that offer, there will never be a need to bet on horse racing anywhere else. The “in play” promotions are also potentially helpful, as you can escape from a bad bet if a certain set of circumstances occur. Also, Bet365 is linked to Bet365 Casino, Bet365 Bingo and more. This is a whole world of casinos and gambling options contained within a single website.

On paper, there aren’t many things about Bet365 that we’d give the “thumbs down” to. In the digital world, though, the company has a dire reputation with reviewers at Trustpilot. There are a few known drawbacks of playing at Bet365, and they’ve been voiced by customers in product reviews on several occasions. Withdrawal issues and customer service problems are the most commonly complained-about issues, which might be tied to the lack of telephone support at Bet365. If the company had people to speak to over the phone, the customer services process might go a lot more smoothly – and reviewers might not be quite so harsh.

Bet365 Banner

Featured Slots and Casino Games

While we would normally assess the qualities of any online casino or gambling site on the contents of its gaming library, it wouldn’t be fair to do so with Bet365. This is a sports betting site, and it doesn’t pretend to be anything other than a sports betting site. All of the other casino games that the company offers can be found split across Bet365 Games and Bet365 Casino, and we’ve given each of those mini-sites its own review. If you want to know what’s on there, check those reviews out.

Rather than having any featured games or slots, Bet365 has lots and lots of sports to bet on. The company prides itself in the range and depth of its sportsbook and believes itself to be unbeatable in the UK for its sheer range of options. It’s hard not to agree with them when you look at the long list of sports on the Bet365 homepage. Every mainstream sport you might care to mention is on there, but so is the niche horse racing variant of “trotting,” cross-country skiing, pelota, water polo, bandy, and floorball. We didn’t even know floorball existed until we saw Bet365 offering odds on it.

Away from sports, Bet365 also offers odds on special events. If you want to bet on the winner of this year’s series of “Strictly Come Dancing,” Bet365 will make that possible for you. If you fancy yourself as a film critic and think you know who’s going to come away from the Oscars with the important trophies, Bet365 will let you put your money where your mouth is. Every popular betting avenue is open here.

Deposit and Withdrawal Methods

Bet365 doesn’t tick every box when it comes to withdrawal options, but it at least allows at least one possibility for every type of deposit or withdrawal method. That starts with debit cards, for which Maestro, Mastercard, and Visa are all supported. Paysafe’s popular prepayment cards are supported, too. Failing that, you can use PayPal, Apple Pay, or bank transfers.

Withdrawing funds to your debit card might take between one and five banking days, as might asking for a withdrawal via bank transfer. PayPal wallets and Paysafe cards, on the other hand, will receive funds within 24 hours of a request being made. There are no fees attached to any withdrawal methods.

Customer Support and License

Bet365 guarantees players that its live chat service is available 24/7. In practice, however, we’re told that there are sometimes long waits for a chat operative to become available. In that instance, your only option is to send an email and hope that someone reads it and responds to it within a reasonable timescale.

Despite being based in Malta, Bet365’s parent company Hillside (UK Sports) ENC holds a full licence with the UK Gambling Commission under account number 55148. This licence covers Bet365.

Bet365 – The Verdict

Bet365 is one of the UK’s top sports betting websites. It wouldn’t be fair or accurate to describe it any other way. Its sports portfolio is staggeringly huge, and through its on-site sister casinos, it offers variety and space. The only weakness we can identify at Bet365. Customer feedback indicates that the site could use more support staff and that the staff could be more helpful. Adding telephone support could be the smartest move here. Problems will hopefully be few and far between, though, as Bet365 is a trustworthy big name.

bet365 mobile screenshot 2021

What are players saying about Bet 365?

Here are our condensed / readers digest summaries of recent player reviews of Bet 365. These come from players who have actually used the Bet365 betting product and wanted to share their thoughts on their experience and how Bet365 functions.

  • 01-Sep-2023 by David:
    I’ve been with Bet365 for years and they’re top-notch. They offer great odds, never reduce my stakes, and settle winnings instantly. Highly recommend! – source: TrustPilot
  • 31-Aug-2023 by Can Arda:
    The site is a mess. Glitches everywhere and they even cashed out my bet without asking me. I’m switching to Betway. – source: TrustPilot
  • 31-Aug-2023 by Norman:
    The “10 free spins” offer wasn’t really free. Used up my cash balance. I’ve closed my account. – source: TrustPilot
  • 30-Aug-2023 by Stephen:
    The slot games feel rigged. I’m considering quitting slots and sticking to live betting. – source: TrustPilot
  • 30-Aug-2023 by Eddie:
    Over 150 spins on Eye of Horus Megaways and not a single bonus or decent win. Dreadful experience. – source: TrustPilot
  • 29-Aug-2023 by Daniel:
    Never had a decent win in over two years. Big bets lose big. You’re better off burning your money. – source: TrustPilot
  • 28-Aug-2023 by Martin:
    They mess around with your cashouts. I won’t be using them again. – source: TrustPilot
  • 27-Aug-2023 by Jay:
    The slots are definitely rigged. Spent £600 in a 2-hour session and not a single bonus or big win. – source: TrustPilot
  • 27-Aug-2023 by Michelle:
    Withdrawing my winnings has been a nightmare. No response from customer service. I’d rather spend my money elsewhere. – source: TrustPilot
  • 25-Aug-2023 by Joseph:
    They refused to pay out my bet due to a technicality. Seems like they’re in cahoots with OPTA. – source: TrustPilot

Bet365 Sponsorships

We’ve talked a lot about the size of Bet365 and how much it specialises in sports betting, but we haven’t talked about it as a commercial powerhouse. Bet365 is more than just a sports betting site, even though that’s something that it does so well. It’s also a sports news site. Whatever the latest headlines are in the sporting world, you’ll be able to find them through the links on the Bet365 homepage. Most of this news is filtered in a way that’s connected to betting; for example, any football news is viewed through the prism of statistical data. There’s an extensive horse form guide here, too. There’s even exclusive video access to English football matches that aren’t being shown on domestic television, so placing a small bet on a football match with Bet365 could be the easiest way to see your team in action if you can’t get to the stadium to see your game!

For all of its general sporting links, though – which include live commentary services that would rival anything the BBC has to offer – Bet365 is better-known for its high-visibility sponsorships.

Bet365 and Stoke City

We mentioned at the start of this review that Bet365 was founded in Stoke-on-Trent. Despite technically relocating to Malta, the company still has offices there. Peter Coates, one of the co-owners of Bet365, is also the chairman of his local professional football team Stoke City. That explains why Stoke’s football kits have been sponsored by Bet365 since May 2012. Stoke was a Premier League club back then, and although their fortunes have declined in recent seasons, the Bet365 name still appears on the front of their shirts.

The relationship between Bet365 and Stoke City was expanded in 2016 – a year that saw Stoke City’s home ground renamed from “The Britannia Stadium” to “The Bet365 Stadium.” Later that year, Bet365 added new football connections by sponsoring the shirts of Slavia Sofia and Ludogrets Razgrad in the Bulgarian top-flight.

Bet365 Stoke City

Bet365 and UFC

We appreciate that not all of our readers will be familiar with the concept of UFC, so let’s provide an overview. We all know what boxing is, and we also all know what kickboxing is. We suspect that most people would also know what professional wrestling is. The “scripted” style of professional wrestling, as broadcast worldwide by WWE and AEW, sometimes involves competitors fighting inside a cage. If you can picture that, including the over-the-top characters but without the pre-determined results, you’re basically picturing UFC. Starts made famous by competing in UFC include Conor McGregor, Ronda Rousey, and Brock Lesnar.

UFC isn’t quite as popular as boxing yet, and it might never become as popular as boxing either, but it still has a devoted fanbase of thousands of people – and those people need somewhere to place their bets. In the UK, that “somewhere” is likely to be Bet365 after Bet365 became UFC’s “Official Betting Partner” in the UK and Ireland in February 2022. Other companies will still offer odds on UFC contests, but Bet365 gets preferential treatment from the organisation itself.

Bet365 TV Adverts

A betting company as big as Bet365 is inevitably going to advertise on television regularly. Here are some of the most memorable Bet365 commercials that you might remember from years gone by.

2017 – Bet365 Everywhere

Bet365 Firsta d

Bet365 is a household name in the UK, but it teamed up with another British household name in 2017 to create the “Bet365 Everywhere” advert. That household name was Ray Winstone, best known for his series of “hard man” roles in movies like “The Departed” and “Scum.” Winstone’s distinctive voice is a perfect match for the Bet365 brand, so having him on hand to shout out the latest odds and make people aware of the latest promotions was a big boon to the site’s business. The purpose of the “Bet365 Everywhere” advert was to tell people about the existence of the dedicated Bet365 app, which allows people to bet from wherever they want to bet. When someone like Ray Winstone tells you something, you’re unlikely to forget the information.

2014 – Bet365 Crash 10

Bet365 Second Ad

Sports betting websites tend to hook on to either football or horse racing when they’re putting commercials together. They’re less likely to focus on cricket because cricket is a comparatively minority interest sport. That alone makes Bet365’s 2014 “Crash 10” advert memorable, as it puts cricket in the spotlight. The advert is animated and shows the various letters and numbers that make up the name “Bet365” playing cricket against each other until “B” smashes a six and blasts the ball clean out of the stadium. The cricket ball wrecks the front windshield of a car, but everyone has a good laugh about it, and then we’re reminded that Bet365 has all the latest cricket odds. It’s a strange advert from top to bottom, but strange adverts tend to be more likely to stick in your memory.

2019 – The Edge AFL

Bet365 Third ad

This is less of an advertisement and more of a talk show which discusses recent sports events and predicts future events with various sports stars of the particular sport. In this episode of The Edge, the guest is Josh Gibson, a very famous Australian horseman who has won quite a lot of fame over the years for his excellent skills in horse racing. This is quite fitting because Horse Racing is one of the most popular sports betting categories at Bet365. This show discusses different races that are going to be held and talks about how sports betting fans can get an edge on who to bet against at the upcoming races.

2019 – The Edge NRL

Bet365 Fourth

In this episode of The Edge, the guest is Michael Crocker, a former Australian pro rugby player who played in the 2000s and the 2010s. This episode focuses on a discussion about some upcoming rugby events between different teams, the host and guest analyse and try to predict which team might farewell so the audience can get an idea of who to bet against in the upcoming event. This isn’t much of a commercial, rather this is a full-fledged show, but its short run time presents quite an interesting concept and is very informative.