Bet365 logo

Bet365 sister sites include Bet365 Casino, Bet365 Games, Bet365 Bingo and the Bet365 App.
Bet365 ( is operated by Hillside (UK Sports) ENC based at Office1/2373 Level G, Quantum House, 75 Abate Rigord Street, Ta’Xbiex, XBX 1120, Malta.

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Bet365 Sister Sites

The Bet365 sister sites aren’t sister sites in the truest sense of the phrase. In most cases, a casino’s sister sites will be different online slots, sports betting, or other gambling sites owned and operated by the same casino network company. That isn’t the case with Bet365. Hillside (UK Sports) ENC doesn’t own or operate any gambling brands other than Bet365 itself. However, that doesn’t mean that there aren’t any Bet365 sister sites.

Over the many years that Bet365 has been trading, the brand has expanded considerably. It’s always stayed true to its sports betting roots, but it now offers live casino and traditional casino games, online slots, bingo, poker, and even a standalone app for each of those categories. There are minisites within the main Bet365 website dedicated to each of those specialist areas, and those minisites have become the Bet365 sister sites. Here’s a quick overview of each of them, highlighting their differences as well as what makes them comparable to the main Bet365 brand.

Bet365 Games

Bet365 Games logo

We’ll be talking at length on this page about Bet365 as a sportsbook and sports betting website. We’re right to do that, because that’s what the brand is famous for. There’s more to the Bet365 brand than just being able to back your favourite athletes and sports teams, though. It’s a thoroughly modern casino. That means it has extra strings to its bow. Bet365 games is a dedicated section of the website that promises jackpot games, brand new slots, and community. It’s become such a big part of the site that it’s almost a Bet365 sister site in its own right – and so we treat it like it is. You can read all about it by clicking the logo above. It’s comparable to Bet365 because it still contains links back to all of the sports betting options, but different from Bet365 because it’s designed to be more of a “general purpose” casino.

Bet365 sister sites Bet365 Games

Bet365 Casino

Bet365 Casino logo

Bet365 Casino and Bet365 Games have a lot in common, but they’re not quite identical. That’s why we’ve created a separate entry for each one to ensure that you get all the correct information. Both brands can be considered Bet365 sister sites, and both have their own individual merits. While Bet365 Games focuses on slots, Bet365 Casino is more interested in table games. This is the best of the Bet365 sister sites to come to if you’re comfortable with the Bet365 brand but you’re interested in playing table games. There are more of them here than anywhere else in the range. It’s not all about live dealers, though – there are plenty of old-school “simulator” style casino games that can give you roulette and card games without the bright lights and loud noises of a video feed. Are there huge differences between Bet365 Casino and Bet365 Games? Probably not, but as comparables for the general Bet365 brand they’re on level pegging.

Bet365 sister sites Bet365 Casino

Bet365 Bingo

Bet365 Bingo logo

Bet365 didn’t have to enter the bingo market. It’s arguably the most crowded and competitive of all the markets that online casinos compete in, and only the strongest can even entertain a hope of surviving. It would have been easy for Bet365 to stick to sports and slots and let other people fight it out over bingo. It hasn’t done that, though. One of the other self-contained Bet365 sister sites – and also one of the most important – is Bet365 Bingo. It has a style all of its own, with a totally different approach to presentation compared to the rest of the sites in the brand, and it pays out more than £7m in prizes each month. Figures like that are bound to grab the attention of players, which is why Bet365 Bingo is growing so rapidly. The most obvious difference between Bet365 and Bet365 Bingo is the focus on bingo games at the expense of almost any other type of content, so while this is still a valid Bet365 sister site it’s not an especially comparable one.

Bet365 sister sites Bet365 bingo

Bet365 App

Bet365 App logo
Aside from being perfectly formatted for players using mobile devices, all the Bet365 sister sites are available as apps. If you click the link above you’ll be taken to the dedicated page for the main Bet365 App, which gives you almost all the functionality of the Bet365 sports betting website. Within the app, you’ll find links and information to help you download the rest of the app range if you so desire. For players who enjoy placing their bets with Bet365 and want the freedom to do so on the move, this is the most secure and reliable way to go about it. The Bet365 App is actually the second most popular “sports” app in the Apple App Store, so it’s a popular one. Using the Bet365 app should eel comparable in every way to playing at Bet365 through a browser, so the differences between the two experiences ought to be minimal.

Bet365 App Layout

Bet365 News

: The Brazilian iGaming-focused website, Games Bras, has shed light on the popularity of online bookmakers in Brazil using insights from Google data, revealing that Bet365, alongside Betano and Esportes da Sorte, is among the top choices for Brazilian bettors. According to the Google Trends survey for June, these platforms have consistently ranked as the most searched bookmakers in the country for three consecutive months. This surge in popularity can be attributed to several key factors including robust advertising campaigns, significant sponsorships, and diligent Search Engine Optimization (SEO) efforts that enhance their visibility on search engines. Esportes da Sorte, in particular, has distinguished itself through high profile sponsorships and partnerships, having been the sole bookmaker sponsor of Big Brother Brasil for two consecutive years—a program widely regarded as Brazil’s leading entertainment show. The brand has also engaged with over 100 events, including national festivals like Carnival and Festas de São João, and has actively supported both men’s and women’s football.

The industry’s growth is further underscored by a report from market intelligence firm Similarweb, which noted an 83.34% increase in monthly visits to betting platforms, totalling over 400 million visits per month. Online casinos also saw substantial growth, with a 40.7% increase in traffic amounting to more than 100 million monthly visits. Rafael Borges, country manager at Reals, another highly ranked firm by Google Trends, credited their success to adhering closely to Google’s search engine requirements and working tirelessly to improve user engagement on their platform. Overall, the sector witnessed a staggering 6.1 billion visits last year, marking a 77.7% increase from the previous year.

: Inter Game Online recently announced that Bet365 has launched new football predictor games, which will undoubtedly draw even more members to the already highly frequented sportsbook. The new Group Stage Predictor games are free-to-play and aimed at increasing player engagement throughout the summer football tournaments, specifically Euro 2024 in Germany and Copa America in the US. These games, developed in collaboration with Incentive Games, allow players to predict the outcomes of various matches. Bettors can modify their predictions right up until kick-off, which is a welcome innovation to the prediction game format, especially for bettors who become privy to new info ahead of the game. Points are awarded for each correct prediction, with ten points available for the first matchday, and escalating to twenty and thirty points for the subsequent games in each group.

Bet365 Group Stage Predictor

Participants aim to ascend a leaderboard, competing for a significant jackpot of £1 million. This competitive element will be highly efficacious in encouraging players to keep refining their predictions as the tournaments progress. The new games represent Bet365’s commitment to offering engaging and interactive experiences for their users. By providing free-to-play options with substantial rewards, Bet365 is likely to attract a wider audience, particularly those who might be hesitant to place real-money bets but are still interested in testing their football knowledge and prediction skills. The integration of these games within the Bet365 app and website ensures they are easily accessible to all users, adding to the overall appeal and functionality of the platform. Incentive Games’ involvement underscores the collaborative effort to create a standout free-to-play experience.

: As Aston Villa prepares to host Liverpool in a hotly anticipated Premier League clash at Villa Park, betting insights and predictions have become a focal point on, with Bet365 receiving notable mention for their generous odds and unique betting markets for this game. This match is pivotal for both teams as they approach the season’s close with significant aspirations. So far Aston Villa, managed by Unai Emery, has performed skilfully, potentially securing a Champions League spot by game day, contingent on Tottenham’s results. However, unfortunately for fans, their recent form has dipped, highlighted by their elimination from the Europa Conference League and a loss in Greece. Liverpool, under Jurgen Klopp for one of his final games, seeks a victorious send-off for their manager. They come into this match with renewed vigour, having recently defeated Tottenham.

Historically, Jurgen Klopp enjoys a strong record against Aston Villa, despite a notable 7 – 2 loss in 2020. The upcoming game promises goals, with Villa scoring consistently in recent matches and Liverpool struggling defensively. Betting tips suggest backing Liverpool to win with both teams scoring. Mohamed Salah, returning to form with goals against Tottenham and Atalanta, is tipped to score first, continuing his successful record against Aston Villa. Additionally, Harvey Elliott’s improving performance is highlighted, with predictions favouring him to exceed three shots on goal, reflecting Liverpool’s aggressive playstyle. This game is so much more than just a routine fixture but a decisive moment that could influence both teams’ trajectories as the season concludes.

: recently published a detailed guide on April 15, 2024, about Bet365’s refer-a-friend program, highlighting how it serves as an excellent primer for those considering a venture into iGaming affiliate marketing. Bet365, known for its comprehensive betting options, has introduced a refer-a-friend initiative that allows existing members to earn significant rewards by inviting new players to join the platform. This scheme not only benefits the referrer with a cash bonus for each successful referral but also offers newcomers a welcome incentive, enhancing the appeal of joining and betting on the platform. The process is straightforward: members need to share a unique referral link provided by the sportsbook with friends and family. Once the invitees sign up and meet specific wagering requirements, the bonuses are credited to the accounts of both the referrer and the referred. This dual-benefit structure is designed to motivate current users to promote Bet365 actively while also growing the platform’s user base.

Bet365 Refer a Friend

To maximise the potential of the refer-a-friend program, suggests that users should thoroughly understand the terms and conditions associated with the rewards. The requirements typically include a minimum amount that the new member must wager before the bonuses are released, ensuring that the program benefits active and genuine players. This program is not only an opportunity to earn extra cash but also an excellent way for aspiring affiliates to gain first-hand experience in online marketing within the gaming industry. By effectively using their networks, individuals can explore the dynamics of affiliate marketing and develop strategies that could be applied in broader marketing roles.

: The New York Post has recently highlighted an enticing promotion for sports bettors in the United States, courtesy of Bet365. This promotion offers a substantial opportunity for new customers to engage in sports betting with a significant potential reward. By using the exclusive promo code NYPNEWS, new users can access a special offer that could significantly enhance their betting experience. This promotion is particularly appealing as it allows new Bet365 customers to pocket a £1,000 first bet for any matchup on Thursday. This offer is not just a straightforward free bet; it’s a chance for bettors to dive into the world of sports betting with a substantial initial wager, potentially leading to significant winnings. The promotion is designed to attract new users to Bet365, offering them a lucrative incentive to start betting on various sports events.

However, like all promotions, this one comes with specific terms and conditions that participants must adhere to. It’s crucial for interested individuals to understand these terms to fully benefit from the offer. The New York Post’s promotion of this Bet365 offer reflects the growing interest in sports betting in the United States and the competitive nature of online betting platforms, each vying to attract new customers with increasingly attractive offers. For those considering taking advantage of this promotion, it’s advisable to review the terms and conditions carefully to ensure they meet all requirements and understand the parameters of the offer. This promotion is an excellent opportunity for sports betting fans to potentially increase their winnings and enjoy an enhanced betting experience with Bet365 sister sites, but it is only available for a limited time, so don’t miss out on the phenomenal incentive.

: The Five Reasons Sports Network recently highlighted the allure of online and mobile betting through Bet365. Founded in 2000 by Denise Coates, Bet365 has risen to prominence in the online betting industry, offering a wide array of sports betting options, alongside casino games, poker, and bingo. The success of the platform can be attributed to its user-friendly interface and global accessibility, with the website available in multiple languages, catering to a diverse international audience. The site sets itself apart from other online bookmakers by offering live streaming for numerous sporting events, allowing users to watch and bet in real time. This feature enhances the betting experience, making it more engaging and dynamic. The platform is renowned for its reliability and customer satisfaction, offering competitive odds, attractive promotions, and a convenient mobile app.

Bet365 5 Reasons Sports Network

The mobile application, available for both iOS and Android devices, is particularly popular among bettors for its ease of use and comprehensive features. It mirrors the desktop version, offering live streaming and in-play betting, and is regularly updated with new features and improvements. The app’s user-friendly interface facilitates quick navigation and bet placement, while push notifications keep users informed about the latest promotions and events. The app also allows users to customise their preferences. Placing a bet on Bet365 sister sites is straightforward. Users log in, select their sport or event, choose their game or match, click on the desired outcome, and enter their bet amount on the bet slip. The platform offers various types of bets and different odds formats, making it accessible to both seasoned bettors and newcomers.

: On the 10th of December, Dylan Clemons of Sports Illustrated brought to light an enticing offer from Bet365, perfectly timed for the NFL game between the Jacksonville Jaguars and the Cleveland Browns. Bet365’s promotional offer does not require a specific promo code. New users simply need to create an account and make a minimum deposit of £10 to qualify. Once registered, they can choose between two attractive bonus options. The first option guarantees a £150 bonus in the form of bonus bets by placing a bet of £5 or more, regardless of the outcome. Alternatively, new users can opt for first-bet insurance, offering up to £1,000. This means if the initial wager is unsuccessful, the user receives a full refund in bonus bets.

Claiming this offer is straightforward. After creating a new account and depositing at least £10, users can select their preferred promo offer. According to Clemons, the betting platform stands out not only for its generous welcome offer but also for its user-friendly features. The platform offers competitive odds across a wide range of sports, diverse betting markets, and innovative features like the ‘Bet Builder’ and ‘Edit Bet’ functions. Additionally, the site provides a secure and reliable platform with efficient customer support. For those who prefer betting on the go, the mobile app offers a seamless experience, allowing users to place and track bets easily, with the added convenience of push notifications for updates. In terms of the Jaguars vs. Browns game, Bet365 Sportsbook offers various betting options, including point spreads, money lines, and totals (over/under). It’s important to note that this offer is available to users who are 21 or older and physically present in specific states.

: Oddschecker has brought attention to a thrilling opportunity for football fans and bettors alike; it comes in the form of Bet365’s £1 Million Jackpot, linked to the upcoming weekend’s Premier League fixtures. This jackpot offers a substantial prize for those who correctly predict the outcomes of six key matches. To participate, players need to have an account with Bet365 and enter their predictions on time for a chance to win the life-altering sum.
Participants need to forecast fixtures such as Arsenal vs. Wolves, Nottingham Forest vs. Everton, Newcastle vs. Manchester United, Chelsea vs. Brighton, West Ham vs. Crystal Palace, and Manchester City vs. Tottenham. These matches are crucial in the context of the Premier League and hold the key to unlocking the jackpot for lucky and insightful bettors.

Bet365 6 Scores Challenge

Bet365 users have already started making their predictions, with a significant number favouring Arsenal to beat Wolves, and a tight game anticipated between Nottingham Forest and Everton. The Newcastle vs Manchester United game has also generated interest, with a notable percentage of users predicting a Newcastle victory. Similarly, the Chelsea vs Brighton match has its own set of predictions, with a Chelsea win being the most anticipated outcome. The jackpot game is straightforward to enter; all that’s required is a Bet365 account. New users can take advantage of Bet365’s welcome bonus, which offers £30 when you bet £10. Even if participants don’t get all six results correct, there’s still a chance to win a share of £5,000 for three correct scores, with the prize increasing for each additional correct prediction.

Can Bet365 Be Trusted?

trust score


Bet365 is a 3-star trusted casino.

1. Licenses and Fines Bet365 is fully licensed with the UK Gambling Commission, but its owner was the subject of regulatory action in April 2024.
2. Accepts UK players? This is a UK-founded, UK-focused betting company.
3. Trustpilot Score The UK version of Bet365 has been reviewed over 500 times, but its score of 1.2 out of 5.0 is horrific.
4. Operator Name & Location The site is operated by Hillside (UK Sports) ENC which, despite its name, is based in Malta.
5. Bonus Terms As a rule, Bet365 doesn’t impose playthrough requirements on sports betting bonuses.
6. Customer Support Provided by live chat or email, but not by telephone.
7. Withdrawal Speed & Options Same-day withdrawals for debit cards and e-wallets. Up to 48 hours for Apple Pay.
8. Number of Sister Sites There are no Bet365 sister sites save for the sub-brands that can be found on its website.
9. Games portfolio N/A – This is a review of Bet365’s sports betting facilities. See our review of Bet365 Casino if you want slots and games.
10. On GamStop? Bet365 is GamStop compliant, but the logo of and link to the organisation are both hard to find on the Bet365 website.
Overall SCORE > ★★★★★ – 3/5 Stars

Bet365 Review 2024

Bet365 was founded in Stoke-on-Trent inside a temporary building in the year 2000. Just one year later, the brand was taken online by its founder Denise Coates and has never looked back since. Today it’s among the biggest sports betting sites in the United Kingdom and has branched off into casino games, poker, bingo, and just about every other aspect of betting and gambling you can imagine. Have those recent expansions come at the expense of the core sports betting business, or is Bet365 still as good as it ever was? We’ll find out by reviewing it as a product.

Bet365 sister sites homepage

The Bet365 homepage is a busy one. The first thing you’ll see when the page loads are live odds and lots of them. Upcoming horse races can be found directly beneath the homepage’s single promotional banner. The next big football games are in a column next to them, with offers on those games lined up next to them. If you don’t like the look of anything you see there, you’ll find a full list of sports to your left and a scrollable top bar offering access to the other Bet365 gambling brands. So much space is given over to betting options that there’s no space for branding or theming save for the single green stripe at the top with the Bet365 logo on it. The Bet365 website is not quirky, eccentric, amusing, or light-hearted. The message it sends is that this is a very serious sports betting site for very serious sports bettors. The cold approach might but some players off, but it could just as easily appeal to those who see this as more than a hobby.

Bet365 Welcome Bonus

There are multiple promotions open to players at Bet365, but only one of them is aimed specifically at new players. Helpfully enough, it’s marked “Open Account Offer,” so you won’t miss it. The basic idea of this welcome promotion is that players can bet £10 to get £30 worth of free bets in return. To obtain the bonus, new players must sign up and make a deposit of between £5 and £10. They’ll receive three times the amount of their deposit in free bets immediately upon the settlement of their qualifying bet. These free bets can be used on any sport but must be placed within thirty days of being allocated to a player’s account.

Ongoing Promotions

Beyond the welcome offer, the promotions you’re likely to see at Bet365 will depend on what’s happening in the sporting world at the time of your visit to the site. At the time of our visit, for example, the site was promoting an “early payout offer” for the rugby Six Nations Championship. As soon as the Six Nations Championship is over, that offer will disappear. That makes it hard for us to give you an idea of what you might expect to find in the promotions section of Bet365, but there are some promotions that hang around for longer than others.

The “2 Goals Ahead Early Payout” offer is exactly what it sounds like. Place a football bet, and if the team you’ve backed takes a lead of two goals or more, you can claim your bet as a winner before the final whistle blows. A very similar offer is available on American NBA games, where a team has to go 20 points up on the opposition in order for the early payout to become available. In the same spirit, bets can be marked as winners if a tennis player retires hurt or refunded if a football player you’ve bet on to do something goes off the field of play injured. These features aren’t revolutionary, but they allow players a few “outs” from potentially losing bets that they would otherwise be trapped with.

The most attractive promotional feature at Bet365 is the Bet365 Price Promise. This online bookie will never be beaten on a price for any horse at any UK or Irish race. If you can prove you’ve been offered better odds elsewhere, Bet365 will beat them. That’s a solid guarantee.

What are the Pros and Cons of Bet365?

Let’s start off on a positive note by looking at the benefits of playing at Bet365. We’re going to take the price-matching promise we just mentioned and cite that as the biggest “pro” of betting here. Not everybody who bets on sports bets on horse racing, but we know that millions of people do. That promise means something to them. So long as Bet365 remains as good as its word on that offer, there will never be a need to bet on horse racing anywhere else. The “in play” promotions are also potentially helpful, as you can escape from a bad bet if a certain set of circumstances occur. Also, Bet365 is linked to Bet365 Casino, Bet365 Bingo and more. This is a whole world of casinos and gambling options contained within a single website.

On paper, there aren’t many things about Bet365 that we’d give the “thumbs down” to. In the digital world, though, the company has a dire reputation with reviewers at Trustpilot. There are a few known drawbacks of playing at Bet365, and they’ve been voiced by customers in product reviews on several occasions. Withdrawal issues and customer service problems are the most commonly complained-about issues, which might be tied to the lack of telephone support at Bet365. If the company had people to speak to over the phone, the customer services process might go a lot more smoothly – and reviewers might not be quite so harsh.

Bet365 Banner

Featured Slots and Casino Games

While we would normally assess the qualities of any online casino or gambling site on the contents of its gaming library, it wouldn’t be fair to do so with Bet365. This is a sports betting site, and it doesn’t pretend to be anything other than a sports betting site. All of the other casino games that the company offers can be found split across Bet365 Games and Bet365 Casino, and we’ve given each of those mini-sites its own review. If you want to know what’s on there, check those reviews out.

Rather than having any featured games or slots, Bet365 has lots and lots of sports to bet on. The company prides itself in the range and depth of its sportsbook and believes itself to be unbeatable in the UK for its sheer range of options. It’s hard not to agree with them when you look at the long list of sports on the Bet365 homepage. Every mainstream sport you might care to mention is on there, but so is the niche horse racing variant of “trotting,” cross-country skiing, pelota, water polo, bandy, and floorball. We didn’t even know floorball existed until we saw Bet365 offering odds on it.

Away from sports, Bet365 also offers odds on special events. If you want to bet on the winner of this year’s series of “Strictly Come Dancing,” Bet365 will make that possible for you. If you fancy yourself as a film critic and think you know who’s going to come away from the Oscars with the important trophies, Bet365 will let you put your money where your mouth is. Every popular betting avenue is open here.

Deposit and Withdrawal Methods

Bet365 doesn’t tick every box when it comes to withdrawal options, but it at least allows at least one possibility for every type of deposit or withdrawal method. That starts with debit cards, for which Maestro, Mastercard, and Visa are all supported. Paysafe’s popular prepayment cards are supported, too. Failing that, you can use PayPal, Apple Pay, or bank transfers.

Players should be able to get same-day withdrawals to their Mastercard or Visa debit card, to a PayPal e-wallet, or to a Paysafecard. In fact, the only method that results in a longer wait is Apple Pay, for which players might have to wait between one and two banking days. That’s still quick, though, so nobody should be left without their cash or winnings for long.

Customer Support and License

Bet365 guarantees players that its live chat service is available 24/7. In practice, however, we’re told that there are sometimes long waits for a chat operative to become available. In that instance, your only option is to send an email and hope that someone reads it and responds to it within a reasonable timescale.

Despite being based in Malta, Bet365’s parent company Hillside (UK Sports) ENC holds a full licence with the UK Gambling Commission under account number 55148. This licence covers Bet365. The same licence covers all of the Bet365 sister sites on account of them all being under the same roof. The operator paid a settlement to the UKGC in April 2024 after breaching the conditions of its licence, specifically those requiring licensees to interact with customers in a way that minimises the risk of them coming to harm through gambling. Instead of facing formal disciplinary action, Hillside elected to pay £582,1520 to settle the matter.

Bet365 – The Verdict

Bet365 is one of the UK’s top sports betting websites. It wouldn’t be fair or accurate to describe it any other way. Its sports portfolio is staggeringly huge, and through its on-site sister casinos, it offers variety and space. The only weakness we can identify at Bet365. Customer feedback indicates that the site could use more support staff and that the staff could be more helpful. Adding telephone support could be the smartest move here. Problems will hopefully be few and far between, though, as Bet365 is a trustworthy big name.

bet365 mobile screenshot 2021

What are players saying about Bet 365?

Here are our condensed / readers digest summaries of recent player reviews of Bet 365. These come from players who have actually used the Bet365 betting product and wanted to share their thoughts on their experience and how Bet365 functions.

  • 04-Jun-2024 by Mo:
    I’ve spent thousands with Bet365 over the years, but finally got by first big acca win last month. I asked to withdraw it on May 20th. I’m still waiting. All of their responses to me have been vague and unhelpful. It’s totally unacceptable, and their offer to refund the money back to my Bet365 account so I can carry on gambling is unethical. – source: Trustpilot
  • 14-May-2024 by Kevin:
    My Bet365 account has been restricted for absolutely no reason. It’s a really bad site; don’t use it. I’ll never play here again. – source: Trustpilot
  • 10-May-2024 by Gavin:
    Bet365 is fundamentally dishonest. They pushed me to self exclude for no valid reason. They wanted to hand me back the stakes of my pending bets before they came in. Customer service is atrocious. The Coates family should be ashamed of the way they make money. This is not a real bookmaker. – source: Trustpilot
  • 03-May-2024 by Ian:
    A joke of a company. I won £223 on a 50p acca recently, never got the money, and then got an email two months later saying they were closing my account due to the “nature of my business.” I’ve emailed several times, but received no further explanation. – source: Trustpilot
  • 24-Apr-2024 by D Richardson:
    My account was closed two days after opening it “due to the nature of my business.” I had active bets on my account, but was never able to log in and collect them. What a waste of time. – source: Trustpilot
  • 20-Apr-2024 by Julia:
    The worst betting site I’ve ever used. Promotions only work until you stop putting your own money in. Credits were taken away from me because I didn’t log in for twelve days. They only want people who log in and spend money every day. It’s not fun to place bets here anymore. – source: Trustpilot
  • 17-Apr-2024 by Ali:
    I got conned by the offer of £30 in free bets for a £10 deposit. There are so many hoops to jump through that you’ll never actually get the bonus. – source: Trustpilot
  • 14-Apr-2024 by Evis:
    The worst betting company I’ve ever spent money with. Customer service us useless; each agent is more incompetent than the last. I asked for a withdrawal on the 18th of March. It got rejected by my bank for some reason, and was returned to Bet365. They’re still saying they don’t have it even though I’ve sent them a bank statement as proof. – source: Trustpilot
  • 13-Apr-2024 by Lee:
    I picked four winners on the six horse challenge. Bet365’s rules say I should get a share of the £25,000 pool. They paid me £6, which would mean that more than four thousand people would have had to get four correct picks or more. There’s no way that happened; they’re con artists. – source: Trustpilot
  • 05-Apr-2024 by Colum:
    Bet365 say that they pay out within two hours. It’s a lie. Not only do I not have my withdrawal, I can’t place any further bets until it’s paid out. I can’t get through to a real person on the chat app to discuss it. This is a billion pound company that can’t pay out bets. – source: Trustpilot

Bet365 Sponsorships

We’ve talked a lot about the size of Bet365 and how much it specialises in sports betting, but we haven’t talked about it as a commercial powerhouse. Bet365 is more than just a sports betting site, even though that’s something that it does so well. It’s also a sports news site. Whatever the latest headlines are in the sporting world, you’ll be able to find them through the links on the Bet365 homepage. Most of this news is filtered in a way that’s connected to betting; for example, any football news is viewed through the prism of statistical data. There’s an extensive horse form guide here, too. There’s even exclusive video access to English football matches that aren’t being shown on domestic television, so placing a small bet on a football match with Bet365 could be the easiest way to see your team in action if you can’t get to the stadium to see your game!

For all of its general sporting links, though – which include live commentary services that would rival anything the BBC has to offer – Bet365 is better-known for its high-visibility sponsorships.

Bet365 and Stoke City

We mentioned at the start of this review that Bet365 was founded in Stoke-on-Trent. Despite technically relocating to Malta, the company still has offices there. Peter Coates, one of the co-owners of Bet365, is also the chairman of his local professional football team Stoke City. That explains why Stoke’s football kits have been sponsored by Bet365 since May 2012. Stoke was a Premier League club back then, and although their fortunes have declined in recent seasons, the Bet365 name still appears on the front of their shirts.

The relationship between Bet365 and Stoke City was expanded in 2016 – a year that saw Stoke City’s home ground renamed from “The Britannia Stadium” to “The Bet365 Stadium.” Later that year, Bet365 added new football connections by sponsoring the shirts of Slavia Sofia and Ludogrets Razgrad in the Bulgarian top-flight.

Bet365 Stoke City

Bet365 and UFC

We appreciate that not all of our readers will be familiar with the concept of UFC, so let’s provide an overview. We all know what boxing is, and we also all know what kickboxing is. We suspect that most people would also know what professional wrestling is. The “scripted” style of professional wrestling, as broadcast worldwide by WWE and AEW, sometimes involves competitors fighting inside a cage. If you can picture that, including the over-the-top characters but without the pre-determined results, you’re basically picturing UFC. Starts made famous by competing in UFC include Conor McGregor, Ronda Rousey, and Brock Lesnar.

UFC isn’t quite as popular as boxing yet, and it might never become as popular as boxing either, but it still has a devoted fanbase of thousands of people – and those people need somewhere to place their bets. In the UK, that “somewhere” is likely to be Bet365 after Bet365 became UFC’s “Official Betting Partner” in the UK and Ireland in February 2022. Other companies will still offer odds on UFC contests, but Bet365 gets preferential treatment from the organisation itself.

Bet365 TV Adverts

A betting company as big as Bet365 is inevitably going to advertise on television regularly. Here are some of the most memorable Bet365 commercials that you might remember from years gone by.

2017 – Bet365 Everywhere

Bet365 Firsta d

Bet365 is a household name in the UK, but it teamed up with another British household name in 2017 to create the “Bet365 Everywhere” advert. That household name was Ray Winstone, best known for his series of “hard man” roles in movies like “The Departed” and “Scum.” Winstone’s distinctive voice is a perfect match for the Bet365 brand, so having him on hand to shout out the latest odds and make people aware of the latest promotions was a big boon to the site’s business. The purpose of the “Bet365 Everywhere” advert was to tell people about the existence of the dedicated Bet365 app, which allows people to bet from wherever they want to bet. When someone like Ray Winstone tells you something, you’re unlikely to forget the information.

2014 – Bet365 Crash 10

Bet365 Second Ad

Sports betting websites tend to hook on to either football or horse racing when they’re putting commercials together. They’re less likely to focus on cricket because cricket is a comparatively minority interest sport. That alone makes Bet365’s 2014 “Crash 10” advert memorable, as it puts cricket in the spotlight. The advert is animated and shows the various letters and numbers that make up the name “Bet365” playing cricket against each other until “B” smashes a six and blasts the ball clean out of the stadium. The cricket ball wrecks the front windshield of a car, but everyone has a good laugh about it, and then we’re reminded that Bet365 has all the latest cricket odds. It’s a strange advert from top to bottom, but strange adverts tend to be more likely to stick in your memory.

2019 – The Edge AFL

Bet365 Third ad

This is less of an advertisement and more of a talk show which discusses recent sports events and predicts future events with various sports stars of the particular sport. In this episode of The Edge, the guest is Josh Gibson, a very famous Australian horseman who has won quite a lot of fame over the years for his excellent skills in horse racing. This is quite fitting because Horse Racing is one of the most popular sports betting categories at Bet365. This show discusses different races that are going to be held and talks about how sports betting fans can get an edge on who to bet against at the upcoming races.

2019 – The Edge NRL

Bet365 Fourth

In this episode of The Edge, the guest is Michael Crocker, a former Australian pro rugby player who played in the 2000s and the 2010s. This episode focuses on a discussion about some upcoming rugby events between different teams. The host and guest analyse and try to predict which team might farewell so the audience can get an idea of who to bet against in the upcoming event. This isn’t much of a commercial; rather, this is a full-fledged show, but its short run time presents quite an interesting concept and is very informative.