Bet365

Bet365 sister sites include Bet365 Casino, Bet365 Games, Bet365 Bingo and the Bet365 App.
Bet365 (bet365.com) is operated by Hillside (UK Sports) ENC based at Office1/2373 Level G, Quantum House, 75 Abate Rigord Street, Ta’Xbiex, XBX 1120, Malta.

Bet365 Sister Sites

The Bet365 sister sites aren’t sister sites in the truest sense of the phrase. In most cases, a casino’s sister sites will be different online slots, sports betting, or other gambling sites owned and operated by the same casino network company. That isn’t the case with Bet365. Hillside (UK Sports) ENC doesn’t own or operate any gambling brands other than Bet365 itself. However, that doesn’t mean that there aren’t any Bet365 sister sites.

Over the many years that Bet365 has been trading, the brand has expanded considerably. It’s always stayed true to its sports betting roots, but it now offers live casino and traditional casino games, online slots, bingo, poker, and even a standalone app for each of those categories. There are minisites within the main Bet365 website dedicated to each of those specialist areas, and those minisites have become the Bet365 sister sites. Here’s a quick overview of each of them, highlighting their differences as well as what makes them comparable to the main Bet365 brand.

Bet365 Games

We’ll be talking at length on this page about Bet365 as a sportsbook and sports betting website. We’re right to do that, because that’s what the brand is famous for. There’s more to the Bet365 brand than just being able to back your favourite athletes and sports teams, though. It’s a thoroughly modern casino. That means it has extra strings to its bow. Bet365 games is a dedicated section of the website that promises jackpot games, brand new slots, and community. It’s become such a big part of the site that it’s almost a Bet365 sister site in its own right – and so we treat it like it is. You can read all about it by clicking the logo above. It’s comparable to Bet365 because it still contains links back to all of the sports betting options, but different from Bet365 because it’s designed to be more of a “general purpose” casino.

Bet365 Casino

Bet365 Casino and Bet365 Games have a lot in common, but they’re not quite identical. That’s why we’ve created a separate entry for each one to ensure that you get all the correct information. Both brands can be considered Bet365 sister sites, and both have their own individual merits. While Bet365 Games focuses on slots, Bet365 Casino is more interested in table games. This is the best of the Bet365 sister sites to come to if you’re comfortable with the Bet365 brand but you’re interested in playing table games. There are more of them here than anywhere else in the range. It’s not all about live dealers, though – there are plenty of old-school “simulator” style casino games that can give you roulette and card games without the bright lights and loud noises of a video feed. Are there huge differences between Bet365 Casino and Bet365 Games? Probably not, but as comparables for the general Bet365 brand they’re on level pegging.

Bet365 Bingo

Bet365 didn’t have to enter the bingo market. It’s arguably the most crowded and competitive of all the markets that online casinos compete in, and only the strongest can even entertain a hope of surviving. It would have been easy for Bet365 to stick to sports and slots and let other people fight it out over bingo. It hasn’t done that, though. One of the other self-contained Bet365 sister sites – and also one of the most important – is Bet365 Bingo. It has a style all of its own, with a totally different approach to presentation compared to the rest of the sites in the brand, and it pays out more than £7m in prizes each month. Figures like that are bound to grab the attention of players, which is why Bet365 Bingo is growing so rapidly. The most obvious difference between Bet365 and Bet365 Bingo is the focus on bingo games at the expense of almost any other type of content, so while this is still a valid Bet365 sister site it’s not an especially comparable one.

Bet365 App

Aside from being perfectly formatted for players using mobile devices, all the Bet365 sister sites are available as apps. If you click the link above you’ll be taken to the dedicated page for the main Bet365 App, which gives you almost all the functionality of the Bet365 sports betting website. Within the app, you’ll find links and information to help you download the rest of the app range if you so desire. For players who enjoy placing their bets with Bet365 and want the freedom to do so on the move, this is the most secure and reliable way to go about it. The Bet365 App is actually the second most popular “sports” app in the Apple App Store, so it’s a popular one. Using the Bet365 app should eel comparable in every way to playing at Bet365 through a browser, so the differences between the two experiences ought to be minimal.

Bet365 News

16th April 2024: Bookies.com recently published a detailed guide on April 15, 2024, about Bet365’s refer-a-friend program, highlighting how it serves as an excellent primer for those considering a venture into iGaming affiliate marketing. Bet365, known for its comprehensive betting options, has introduced a refer-a-friend initiative that allows existing members to earn significant rewards by inviting new players to join the platform. This scheme not only benefits the referrer with a cash bonus for each successful referral but also offers newcomers a welcome incentive, enhancing the appeal of joining and betting on the platform. The process is straightforward: members need to share a unique referral link provided by the sportsbook with friends and family. Once the invitees sign up and meet specific wagering requirements, the bonuses are credited to the accounts of both the referrer and the referred. This dual-benefit structure is designed to motivate current users to promote Bet365 actively while also growing the platform’s user base.

To maximise the potential of the refer-a-friend program, Bookies.com suggests that users should thoroughly understand the terms and conditions associated with the rewards. The requirements typically include a minimum amount that the new member must wager before the bonuses are released, ensuring that the program benefits active and genuine players. This program is not only an opportunity to earn extra cash but also an excellent way for aspiring affiliates to gain first-hand experience in online marketing within the gaming industry. By effectively using their networks, individuals can explore the dynamics of affiliate marketing and develop strategies that could be applied in broader marketing roles.

5th January 2024: The New York Post has recently highlighted an enticing promotion for sports bettors in the United States, courtesy of Bet365. This promotion offers a substantial opportunity for new customers to engage in sports betting with a significant potential reward. By using the exclusive promo code NYPNEWS, new users can access a special offer that could significantly enhance their betting experience. This promotion is particularly appealing as it allows new Bet365 customers to pocket a £1,000 first bet for any matchup on Thursday. This offer is not just a straightforward free bet; it’s a chance for bettors to dive into the world of sports betting with a substantial initial wager, potentially leading to significant winnings. The promotion is designed to attract new users to Bet365, offering them a lucrative incentive to start betting on various sports events.

However, like all promotions, this one comes with specific terms and conditions that participants must adhere to. It’s crucial for interested individuals to understand these terms to fully benefit from the offer. The New York Post’s promotion of this Bet365 offer reflects the growing interest in sports betting in the United States and the competitive nature of online betting platforms, each vying to attract new customers with increasingly attractive offers. For those considering taking advantage of this promotion, it’s advisable to review the terms and conditions carefully to ensure they meet all requirements and understand the parameters of the offer. This promotion is an excellent opportunity for sports betting fans to potentially increase their winnings and enjoy an enhanced betting experience with Bet365 sister sites, but it is only available for a limited time, so don’t miss out on the phenomenal incentive.

21st December 2023: The Five Reasons Sports Network recently highlighted the allure of online and mobile betting through Bet365. Founded in 2000 by Denise Coates, Bet365 has risen to prominence in the online betting industry, offering a wide array of sports betting options, alongside casino games, poker, and bingo. The success of the platform can be attributed to its user-friendly interface and global accessibility, with the website available in multiple languages, catering to a diverse international audience. The site sets itself apart from other online bookmakers by offering live streaming for numerous sporting events, allowing users to watch and bet in real time. This feature enhances the betting experience, making it more engaging and dynamic. The platform is renowned for its reliability and customer satisfaction, offering competitive odds, attractive promotions, and a convenient mobile app.

The mobile application, available for both iOS and Android devices, is particularly popular among bettors for its ease of use and comprehensive features. It mirrors the desktop version, offering live streaming and in-play betting, and is regularly updated with new features and improvements. The app’s user-friendly interface facilitates quick navigation and bet placement, while push notifications keep users informed about the latest promotions and events. The app also allows users to customise their preferences. Placing a bet on Bet365 sister sites is straightforward. Users log in, select their sport or event, choose their game or match, click on the desired outcome, and enter their bet amount on the bet slip. The platform offers various types of bets and different odds formats, making it accessible to both seasoned bettors and newcomers.

14th December 2023: On the 10th of December, Dylan Clemons of Sports Illustrated brought to light an enticing offer from Bet365, perfectly timed for the NFL game between the Jacksonville Jaguars and the Cleveland Browns. Bet365’s promotional offer does not require a specific promo code. New users simply need to create an account and make a minimum deposit of £10 to qualify. Once registered, they can choose between two attractive bonus options. The first option guarantees a £150 bonus in the form of bonus bets by placing a bet of £5 or more, regardless of the outcome. Alternatively, new users can opt for first-bet insurance, offering up to £1,000. This means if the initial wager is unsuccessful, the user receives a full refund in bonus bets.

Claiming this offer is straightforward. After creating a new account and depositing at least £10, users can select their preferred promo offer. According to Clemons, the betting platform stands out not only for its generous welcome offer but also for its user-friendly features. The platform offers competitive odds across a wide range of sports, diverse betting markets, and innovative features like the ‘Bet Builder’ and ‘Edit Bet’ functions. Additionally, the site provides a secure and reliable platform with efficient customer support. For those who prefer betting on the go, the mobile app offers a seamless experience, allowing users to place and track bets easily, with the added convenience of push notifications for updates. In terms of the Jaguars vs. Browns game, Bet365 Sportsbook offers various betting options, including point spreads, money lines, and totals (over/under). It’s important to note that this offer is available to users who are 21 or older and physically present in specific states.

6th December 2023: Oddschecker has brought attention to a thrilling opportunity for football fans and bettors alike; it comes in the form of Bet365’s £1 Million Jackpot, linked to the upcoming weekend’s Premier League fixtures. This jackpot offers a substantial prize for those who correctly predict the outcomes of six key matches. To participate, players need to have an account with Bet365 and enter their predictions on time for a chance to win the life-altering sum.
The fixtures that participants need to forecast include Arsenal vs Wolves, Nottingham Forest vs Everton, Newcastle vs Manchester United, Chelsea vs Brighton, West Ham vs Crystal Palace, and Manchester City vs Tottenham. These matches are not only crucial in the context of the Premier League but also hold the key to unlocking the jackpot for lucky and insightful bettors.

Bet365 users have already started making their predictions, with a significant number favouring Arsenal to beat Wolves, and a tight game anticipated between Nottingham Forest and Everton. The Newcastle vs Manchester United game has also generated interest, with a notable percentage of users predicting a Newcastle victory. Similarly, the Chelsea vs Brighton match has its own set of predictions, with a Chelsea win being the most anticipated outcome. The jackpot game is straightforward to enter; all that’s required is a Bet365 account. New users can take advantage of Bet365’s welcome bonus, which offers £30 when you bet £10. Even if participants don’t get all six results correct, there’s still a chance to win a share of £5,000 for three correct scores, with the prize increasing for each additional correct prediction.

24th November 2023: On November 14th, The Guardian reported a significant development in the intersection of sports and responsible gambling after Bet365 acknowledged that they had to withdraw footballer Steven Caulker from a pundit role in a video series they sponsored. This decision was influenced by Caulker’s candid revelations about his struggles with gambling addiction.
Steven Caulker, a former centre-back for Queens Park Rangers and Tottenham, and recently with Wigan Athletic after a stint in Turkey, has been open about his battles with gambling, alcohol, and depression. His journey was first brought to light in a 2017 interview with The Guardian. Despite his commendable efforts in raising awareness about problem gambling, Bet365 felt it inappropriate for him to feature in a series sponsored by a betting company. This move reflects Bet365’s sensitivity to the complexities surrounding gambling addiction, especially in the context of sports.

Caulker’s football career has been notable, including scoring in his England debut in a friendly against Sweden in 2012. More recently, he switched allegiance to Sierra Leone, where he now serves as captain. Bet365’s decision to drop Caulker from the video series, while initially miscommunicated to him by their media partner, underscores the company’s commitment to promoting responsible gambling. It also highlights the ongoing challenges and responsibilities that betting companies face in balancing their business interests with ethical considerations, especially when dealing with individuals who have had negative experiences with gambling. This incident serves as a reminder of the importance of responsible gambling practices in the sports industry and the need for continuous dialogue and action on this critical issue.

13th November 2023: Bet365 wants to attract more punters in Philadelphia, The Philadelphia Inquirer has disclosed an enticing offer from a prominent online bookmaker. By using the bonus code ‘PINEWS’, new players in the city can access a welcome bonus on Bet365, enhancing their betting experience as the NFL season unfolds. This initiative is noteworthy for providing not one, but two distinct bonuses. The first is a ‘safety net’ bet, which mitigates the risk of a player’s initial wager. If the first bet does not result in a win, players are reassured by the knowledge that they can have another chance without additional financial burden. The second option is particularly compelling – a £150 bonus in bet credits. This is available after a player places a minimum bet of £5, regardless of the bet’s outcome. This is a departure from the typical bonus structure offered by other online bookmakers, which often requires the initial bet to be a winning one before any bonus is awarded.

This two-pronged approach allows players to choose the bonus that best suits their betting style and risk tolerance. For those who prefer a safety net, the first bet assurance offers a sense of security. Meanwhile, the £150 bonus is an attractive offer for those looking to maximise their playing funds from the outset. This flexibility is a clear indicator of Bet365’s commitment to providing a tailored and thoughtful betting experience, ensuring that their welcome offers are as advantageous and user-friendly as possible. As the NFL season heats up, this promotional strategy is likely to draw in a significant number of new players, looking to leverage these bonuses to enhance their betting strategies and enjoy the thrill of the game with an added advantage.

2nd November 2023: If there’s one aspect of online sports betting that the Bet365 sister sites excel at, it is always being right on the money with their free bet deals. As the sports betting landscape continually evolves, promotions play a pivotal role in keeping bettors engaged. The latest from bet365, as highlighted by Squawka, is a testament to this dynamic approach. They’ve rolled out a promotion that stands out, offering free bets every week, setting itself apart from typical promotional offerings. Delving into the mechanics, the promotion’s premise is relatively straightforward: participate in specific markets and get a chance to earn free bets every week. The available free bet pool isn’t shabby either; with ample amounts up for grabs, it’s a tempting proposition for bettors looking for that extra edge. Participation is easy. Bettors need to opt into the promotion, place qualifying bets in relevant markets, and wait for the results. Unlike many standard promotions, which might offer a one-time bonus or cashback, this one has a recurring benefit – it gives consistent bettors a chance every week.

However, as with all promotions, terms and conditions are crucial. While bet365 has ensured the promotion is attractive, it’s vital for participants to familiarise themselves with the intricacies to ensure they get the most out of it and avoid potential pitfalls. In conclusion, this innovative promotion ensures that regular bettors have something more to look forward to every week. It’s an enticing blend of consistent engagement and the chance of reward, making the betting experience even more thrilling.

26th October 2023: When Bookies.com, Sports Illustrated, and News Week all fall over themselves to promote a sportsbook bonus, you know that it is one worth paying attention to. Sadly, the £1k First Bet Safety Net bonus offered by Bet365 is only for sports bettors in selected states in the US who are looking to put their money where their mouth is on the subject of the match between SNF Dolphins and Eagles. But if you are lucky enough to live in the States and happen to be fanatical about the NFL, you might feel like Thanksgiving *and* Christmas came early this year! While some NFL fans speculate over whether Justin Fields has it in him to break even more records or if anyone will be strong enough to go up against the indomitable Jalen Hurts, new members of Bet365 will undoubtedly be pontificating on how to put the bonus to best use.

To qualify for the promotion, create a new account, ensure it is fully verified, make a deposit of £10 or more, browse the NFL betting markets and place a £10 wager on odds of -500 or higher. Whether your qualifying bet wins or loses, you will be rewarded with bonus bets, worth up to £1000. One of the best things about this promo, other than the insane value of the bonus bet package and the turnover requirement being 1x, is that you can choose to place hundreds of small bets with your bonus or throw it all down on one massive wager!

12th October 2023: Free to Play games couldn’t be more in trend in 2023; the Bet365 sister sites might be slightly late to the party, but at least they have finally arrived and outshone pretty much every other offer on the table. The £1 million six scores challenge is pretty much everything it says on the tin; simply head over to Bet365, sign up if you haven’t done so already, and try your luck as you predict the outcomes of the six selected matches each week. If you are the only sportsbook member to correctly guess the outcome of all six matches, you will become a millionaire. Just hope that you are the only one with sharp enough football knowledge; in the event of multiple winners, the weekly £1 million prize fund will be split evenly between winners. You will even share the prize pool with players who manage to get over three predictions right. You may also want to note that prizes are only paid if fixtures play as scheduled.

A few of the matches for the latest weekend of Premier League action included Man United vs Brentford, Crystal Palace vs Nottingham Forest, and Brighton vs Liverpool. Interestingly, if you added each of these six matches to a 6-leg bet builder via Bet365 and threw down a £10 wager, you would receive just over £6k with the odds being 622.76 / 1, so the FTP game which is available to all members is quite literally paying over the odds to participating players.

Can Bet365 be trusted?

★★★★★

Bet365 is a 3-star trusted site.

1. UKGC License	Bet365 belongs to Hillside (UK Sports) ENC, which holds licence 55148 with the UK Gambling Commission.
2. UKGC Fines	In April 2024, the operator paid a settlement of £582,120 to the UKGC after failings were identified with its Early Warning Risk system and its anti-money laundering measures.
3. Customer Service	Bet365 customers have access to 24-hour live chat support and further email support. The website does not provide a telephone number.
4. Trustpilot Score	After over 500 reviews, Bet365 holds a dreadful rating of 1.2 out of 5 with Trustpilot.
5. Company Location	Despite its name, Hillside (UK Sports) ENC is based in Malta. This is a trusted location.
6. Visible T&C’s	The terms and conditions attached to the Bet365 betting range are clearly stated.
7. Social Media Presence	Links to the official Bet365 Facebook and Twitter/X accounts are provided in the footer of the homepage.
8. Number of Sister Sites	The four Bet365 sister sites we’ve identified on this page are technically part of Bet365 itself. Bet365’s parent company does not operate any other gambling sites or brands.
9. Games portfolio	Bet365 is a dedicated sports betting site, but through Bet365 Games and Bet365 Casino it offers access to an excellent selection of other slots and games.
10. Gamstop links	The GamStop logo features at the bottom of the Bet365 homepage, but is smaller and harder to spot than we’d like.
Overall SCORE >	★★★★★ – 4/5 Stars

Bet365 Review 2024

Bet365 was founded in Stoke-on-Trent inside a temporary building in the year 2000. Just one year later, the brand was taken online by its founder Denise Coates and has never looked back since. Today it’s among the biggest sports betting sites in the United Kingdom and has branched off into casino games, poker, bingo, and just about every other aspect of betting and gambling you can imagine. Have those recent expansions come at the expense of the core sports betting business, or is Bet365 still as good as it ever was? We’ll find out by reviewing it as a product.

The Bet365 homepage is a busy one. The first thing you’ll see when the page loads are live odds and lots of them. Upcoming horse races can be found directly beneath the homepage’s single promotional banner. The next big football games are in a column next to them, with offers on those games lined up next to them. If you don’t like the look of anything you see there, you’ll find a full list of sports to your left and a scrollable top bar offering access to the other Bet365 gambling brands. So much space is given over to betting options that there’s no space for branding or theming save for the single green stripe at the top with the Bet365 logo on it. The Bet365 website is not quirky, eccentric, amusing, or light-hearted. The message it sends is that this is a very serious sports betting site for very serious sports bettors. The cold approach might but some players off, but it could just as easily appeal to those who see this as more than a hobby.

Bet365 Welcome Bonus

There are multiple promotions open to players at Bet365, but only one of them is aimed specifically at new players. Helpfully enough, it’s marked “Open Account Offer,” so you won’t miss it. The basic idea of this welcome promotion is that players can bet £10 to get £30 worth of free bets in return. To obtain the bonus, new players must sign up and make a deposit of between £5 and £10. They’ll receive three times the amount of their deposit in free bets immediately upon the settlement of their qualifying bet. These free bets can be used on any sport but must be placed within thirty days of being allocated to a player’s account.

Ongoing Promotions

Beyond the welcome offer, the promotions you’re likely to see at Bet365 will depend on what’s happening in the sporting world at the time of your visit to the site. At the time of our visit, for example, the site was promoting an “early payout offer” for the rugby Six Nations Championship. As soon as the Six Nations Championship is over, that offer will disappear. That makes it hard for us to give you an idea of what you might expect to find in the promotions section of Bet365, but there are some promotions that hang around for longer than others.

The “2 Goals Ahead Early Payout” offer is exactly what it sounds like. Place a football bet, and if the team you’ve backed takes a lead of two goals or more, you can claim your bet as a winner before the final whistle blows. A very similar offer is available on American NBA games, where a team has to go 20 points up on the opposition in order for the early payout to become available. In the same spirit, bets can be marked as winners if a tennis player retires hurt or refunded if a football player you’ve bet on to do something goes off the field of play injured. These features aren’t revolutionary, but they allow players a few “outs” from potentially losing bets that they would otherwise be trapped with.

The most attractive promotional feature at Bet365 is the Bet365 Price Promise. This online bookie will never be beaten on a price for any horse at any UK or Irish race. If you can prove you’ve been offered better odds elsewhere, Bet365 will beat them. That’s a solid guarantee.

Pros and Cons – What Are The Benefits Of Playing At Bet365?

Let’s start off on a positive note by looking at the benefits of playing at Bet365. We’re going to take the price-matching promise we just mentioned and cite that as the biggest “pro” of betting here. Not everybody who bets on sports bets on horse racing, but we know that millions of people do. That promise means something to them. So long as Bet365 remains as good as its word on that offer, there will never be a need to bet on horse racing anywhere else. The “in play” promotions are also potentially helpful, as you can escape from a bad bet if a certain set of circumstances occur. Also, Bet365 is linked to Bet365 Casino, Bet365 Bingo and more. This is a whole world of casinos and gambling options contained within a single website.

On paper, there aren’t many things about Bet365 that we’d give the “thumbs down” to. In the digital world, though, the company has a dire reputation with reviewers at Trustpilot. There are a few known drawbacks of playing at Bet365, and they’ve been voiced by customers in product reviews on several occasions. Withdrawal issues and customer service problems are the most commonly complained-about issues, which might be tied to the lack of telephone support at Bet365. If the company had people to speak to over the phone, the customer services process might go a lot more smoothly – and reviewers might not be quite so harsh.

Featured Slots and Casino Games

While we would normally assess the qualities of any online casino or gambling site on the contents of its gaming library, it wouldn’t be fair to do so with Bet365. This is a sports betting site, and it doesn’t pretend to be anything other than a sports betting site. All of the other casino games that the company offers can be found split across Bet365 Games and Bet365 Casino, and we’ve given each of those mini-sites its own review. If you want to know what’s on there, check those reviews out.

Rather than having any featured games or slots, Bet365 has lots and lots of sports to bet on. The company prides itself in the range and depth of its sportsbook and believes itself to be unbeatable in the UK for its sheer range of options. It’s hard not to agree with them when you look at the long list of sports on the Bet365 homepage. Every mainstream sport you might care to mention is on there, but so is the niche horse racing variant of “trotting,” cross-country skiing, pelota, water polo, bandy, and floorball. We didn’t even know floorball existed until we saw Bet365 offering odds on it.

Away from sports, Bet365 also offers odds on special events. If you want to bet on the winner of this year’s series of “Strictly Come Dancing,” Bet365 will make that possible for you. If you fancy yourself as a film critic and think you know who’s going to come away from the Oscars with the important trophies, Bet365 will let you put your money where your mouth is. Every popular betting avenue is open here.

Deposit and Withdrawal Methods

Bet365 doesn’t tick every box when it comes to withdrawal options, but it at least allows at least one possibility for every type of deposit or withdrawal method. That starts with debit cards, for which Maestro, Mastercard, and Visa are all supported. Paysafe’s popular prepayment cards are supported, too. Failing that, you can use PayPal, Apple Pay, or bank transfers.

Withdrawing funds to your debit card might take between one and five banking days, as might asking for a withdrawal via bank transfer. PayPal wallets and Paysafe cards, on the other hand, will receive funds within 24 hours of a request being made. There are no fees attached to any withdrawal methods.

Customer Support and License

Bet365 guarantees players that its live chat service is available 24/7. In practice, however, we’re told that there are sometimes long waits for a chat operative to become available. In that instance, your only option is to send an email and hope that someone reads it and responds to it within a reasonable timescale.

Despite being based in Malta, Bet365’s parent company Hillside (UK Sports) ENC holds a full licence with the UK Gambling Commission under account number 55148. This licence covers Bet365. The same licence covers all of the Bet365 sister sites on account of them all being under the same roof. The operator paid a settlement to the UKGC in April 2024 after breaching conditions of its licence, further details of which are listed in the Trust Score table above.

Bet365 – The Verdict

Bet365 is one of the UK’s top sports betting websites. It wouldn’t be fair or accurate to describe it any other way. Its sports portfolio is staggeringly huge, and through its on-site sister casinos, it offers variety and space. The only weakness we can identify at Bet365. Customer feedback indicates that the site could use more support staff and that the staff could be more helpful. Adding telephone support could be the smartest move here. Problems will hopefully be few and far between, though, as Bet365 is a trustworthy big name.

What are players saying about Bet 365?

Here are our condensed / readers digest summaries of recent player reviews of Bet 365. These come from players who have actually used the Bet365 betting product and wanted to share their thoughts on their experience and how Bet365 functions.

• 02-Apr-2024 by Joseph:
  I’ve been with Bet365 for about a year, regularly placing bets. Suddenly, I received an email stating I was no longer eligible for selected offers and promotions like free bets. Despite my attempts to understand why, the explanations remained vague. Frustrated with what seemed like unnecessary penny-pinching from a company led by one of Britain’s wealthiest individuals, I decided to close my account. The situation felt ironic, considering the vast wealth at play here. Bet365’s approach left me disillusioned. – source: Trustpilot
• 30-Mar-2024 by Jane:
  I signed up with Bet365, got verified and even received a welcome email promising £30 in bets after making a bet. However, after losing my initial £20 bet, my account was abruptly banned with a vague explanation about the “nature of my business”. Despite multiple inquiries, I received no clear reason for this decision. It’s baffling and frustrating to be excluded without explanation, making me regret attempting to join Bet365 in the first place. – source: Trustpilot
• 27-Mar-2024 by Leroy:
  After joining Bet365 in February 2023 and experiencing a mix of wins and losses, I had a major win during the Cheltenham Festival. However, exactly one year after my big win, Bet365 suspended my account without a clear reason. It’s apparent that winning big is a surefire way to get kicked off their platform. Bet365’s action is a stark reminder that winners are not welcome. – source: Trustpilot
• 22-Mar-2024 by Kenny:
  I had placed a bet with Bet365 on teams to be promoted, which was recently cashed out due to what Bet365 calls a ‘technical error’. They refused to acknowledge the mistake and insisted that the cash out stands, despite the bet starting to come good only in recent weeks. I’m deeply frustrated by their refusal to rectify a clear error, pushing me back to consider other betting platforms over Bet365’s stance. – source: Trustpilot
• 20-Mar-2024 by Stuart:
  Immediately after joining Bet365, my account was terminated with a baffling reason suggesting I was conducting ‘business’. As an individual and not a business, I found this utterly confusing and unjustified. This experience has completely turned me off Bet365, and I now wish I had consulted Trustpilot reviews before attempting to engage with them. It’s disheartening to be dismissed so arbitrarily. – source: Trustpilot
• 12-Mar-2024 by Jo:
  I faced blatant discrimination from Bet365 due to my disability. Despite their claims of being inclusive, my account was suspended for absurd reasons related to my disability. Moreover, their website frequently crashes during major racing events, adding insult to injury. After raising this issue, I was met with abuse and mockery from their customer service. Bet365’s actions reflect a gross violation of the Equality Act and a deep-seated prejudice against disabled individuals. – source: Trustpilot
• 11-Mar-2024 by Lee:
  I participated in Bet365’s 6-game score challenge, correctly predicting outcomes, only to find the reward system unresponsive. Despite my repeated attempts to understand how many people had achieved similar scores, Bet365 remained evasive, only sharing selective statistics that seemed designed to avoid payouts. This experience has left me feeling cheated and deeply distrustful of Bet365’s promotional games, prompting me to question the integrity of their operations. – source: Trustpilot
• 09-Mar-2024 by Neil:
  Bet365 proved to be a major disappointment, especially after they refused to honour my bet due to a ‘technical error’. Their reliance on small print to avoid payouts is frustrating and indicative of their approach to customer relations. My advice is to seek out more reputable gambling platforms where fairness and transparency are prioritised over exploitative terms and conditions. – source: Trustpilot
• 02-Mar-2024 by Kevin:
  After investing nearly £600 in Bet365’s games without any returns, it’s clear that their operations are highly suspect. The lack of fair play and apparent rigging of casino games suggests a blatant disregard for the customer experience. It’s advisable to avoid Bet365 and opt for more reputable gaming sites where the odds of winning aren’t stacked against you from the start. – source: Trustpilot
• 29-Feb-2024 by Bioly:
  Bet365, alongside Sky Bet, epitomizss the pinnacle of rigged online gambling platforms. Their practices of manipulating games and obstructing cashouts to ensure player losses are egregious. My advice is clear: save your money by avoiding Bet365 and its ilk, where the likelihood of seeing a fair return on your investment is virtually non-existent. – source: Trustpilot

Bet365 Sponsorships

We’ve talked a lot about the size of Bet365 and how much it specialises in sports betting, but we haven’t talked about it as a commercial powerhouse. Bet365 is more than just a sports betting site, even though that’s something that it does so well. It’s also a sports news site. Whatever the latest headlines are in the sporting world, you’ll be able to find them through the links on the Bet365 homepage. Most of this news is filtered in a way that’s connected to betting; for example, any football news is viewed through the prism of statistical data. There’s an extensive horse form guide here, too. There’s even exclusive video access to English football matches that aren’t being shown on domestic television, so placing a small bet on a football match with Bet365 could be the easiest way to see your team in action if you can’t get to the stadium to see your game!

For all of its general sporting links, though – which include live commentary services that would rival anything the BBC has to offer – Bet365 is better-known for its high-visibility sponsorships.

Bet365 and Stoke City

We mentioned at the start of this review that Bet365 was founded in Stoke-on-Trent. Despite technically relocating to Malta, the company still has offices there. Peter Coates, one of the co-owners of Bet365, is also the chairman of his local professional football team Stoke City. That explains why Stoke’s football kits have been sponsored by Bet365 since May 2012. Stoke was a Premier League club back then, and although their fortunes have declined in recent seasons, the Bet365 name still appears on the front of their shirts.

The relationship between Bet365 and Stoke City was expanded in 2016 – a year that saw Stoke City’s home ground renamed from “The Britannia Stadium” to “The Bet365 Stadium.” Later that year, Bet365 added new football connections by sponsoring the shirts of Slavia Sofia and Ludogrets Razgrad in the Bulgarian top-flight.

Bet365 and UFC

We appreciate that not all of our readers will be familiar with the concept of UFC, so let’s provide an overview. We all know what boxing is, and we also all know what kickboxing is. We suspect that most people would also know what professional wrestling is. The “scripted” style of professional wrestling, as broadcast worldwide by WWE and AEW, sometimes involves competitors fighting inside a cage. If you can picture that, including the over-the-top characters but without the pre-determined results, you’re basically picturing UFC. Starts made famous by competing in UFC include Conor McGregor, Ronda Rousey, and Brock Lesnar.

UFC isn’t quite as popular as boxing yet, and it might never become as popular as boxing either, but it still has a devoted fanbase of thousands of people – and those people need somewhere to place their bets. In the UK, that “somewhere” is likely to be Bet365 after Bet365 became UFC’s “Official Betting Partner” in the UK and Ireland in February 2022. Other companies will still offer odds on UFC contests, but Bet365 gets preferential treatment from the organisation itself.

Bet365 TV Adverts

A betting company as big as Bet365 is inevitably going to advertise on television regularly. Here are some of the most memorable Bet365 commercials that you might remember from years gone by.

2017 – Bet365 Everywhere

Bet365 is a household name in the UK, but it teamed up with another British household name in 2017 to create the “Bet365 Everywhere” advert. That household name was Ray Winstone, best known for his series of “hard man” roles in movies like “The Departed” and “Scum.” Winstone’s distinctive voice is a perfect match for the Bet365 brand, so having him on hand to shout out the latest odds and make people aware of the latest promotions was a big boon to the site’s business. The purpose of the “Bet365 Everywhere” advert was to tell people about the existence of the dedicated Bet365 app, which allows people to bet from wherever they want to bet. When someone like Ray Winstone tells you something, you’re unlikely to forget the information.

2014 – Bet365 Crash 10

Sports betting websites tend to hook on to either football or horse racing when they’re putting commercials together. They’re less likely to focus on cricket because cricket is a comparatively minority interest sport. That alone makes Bet365’s 2014 “Crash 10” advert memorable, as it puts cricket in the spotlight. The advert is animated and shows the various letters and numbers that make up the name “Bet365” playing cricket against each other until “B” smashes a six and blasts the ball clean out of the stadium. The cricket ball wrecks the front windshield of a car, but everyone has a good laugh about it, and then we’re reminded that Bet365 has all the latest cricket odds. It’s a strange advert from top to bottom, but strange adverts tend to be more likely to stick in your memory.

2019 – The Edge AFL

This is less of an advertisement and more of a talk show which discusses recent sports events and predicts future events with various sports stars of the particular sport. In this episode of The Edge, the guest is Josh Gibson, a very famous Australian horseman who has won quite a lot of fame over the years for his excellent skills in horse racing. This is quite fitting because Horse Racing is one of the most popular sports betting categories at Bet365. This show discusses different races that are going to be held and talks about how sports betting fans can get an edge on who to bet against at the upcoming races.

2019 – The Edge NRL

In this episode of The Edge, the guest is Michael Crocker, a former Australian pro rugby player who played in the 2000s and the 2010s. This episode focuses on a discussion about some upcoming rugby events between different teams. The host and guest analyse and try to predict which team might farewell so the audience can get an idea of who to bet against in the upcoming event. This isn’t much of a commercial; rather, this is a full-fledged show, but its short run time presents quite an interesting concept and is very informative.