parimatch casino logo 2024

Parimatch sister sites include Heart Bingo, TalkSPORT Bet and Bet Victor.
Parimatch ( is operated by BV Gaming Limited, which is based at Bet Victor Suite 2.01, World Trade Centre, Bayside Road, Gibraltar, GX11 1AA.

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Parimatch Sister Sites

Parimatch is the odd one out at BV Gaming Limited, which is the operating company behind the brand. BV Gaming Limited is best known for BetVictor, but also has a hand in running TalkSPORT Bet and Heart Bingo. Parimatch, on the other hand, is a Ukrainian sports betting brand that’s been around since 1994 and has an independent existence everywhere other than the UK. It only partnered with BV Gaming to gain entry to the UK marketplace, so the marriage is one of convenience and the relationship between Parimatch and the Parimatch sister sites is a comparatively weak one. Nevertheless, here they are for your convenience.


Bet Victor logo

BetVictor is the reason that BV Gaming Limited is called BV Gaming Limited – the brand came first, and the operator was built around it. That easily marks it out as the flagship of the Parimatch sister sites family. Without it, this entire network of betting sites and casinos wouldn’t exist. You might have raised an eyebrow at our mention of casinos there, because all of the Parimatch sister sites are known better as either sports betting sites or bingo sites. Nevertheless, they all have casinos attached to them, and none of them come with bigger casinos from BetVictor. We’ve even got a separate BetVictor Casino page to cover it in greater detail. You can use BetVictor to play slots, bingo or live dealer games, but most people who log in are there to use the sportsbook. It’s enormous, and comes with unique odds and tips from celebrity ambassadors. There are bigger sports betting brands in the UK than BetVictor, but not many of them.

Parimatch sister sites BetVictor

Heart Bingo

Heart Bingo logo

The question of whether Heart Bingo should truly be considered a member of the Parimatch sister sites family is a difficult one to answer. BV Gaming Limited is the name that appears on the footer of the popular bingo site’s homepage, but it’s not the only well-known operator involved in the running of the site. You’ll also find Heart Bingo listed on the UK Gambling Commission licence of Gamesys Operations Limited, which suggests that the two iGaming giants work on the site in tandem. You don’t often see that from rival iGaming firms. In any event, Heart Bingo is the official online casino and bingo presence of Heart Radio, which is one of the UK’s most popular commercial radio stations. It’s a well-known, prominently advertised brand and has worked with celebrity ambassadors like Olly Murs in the past. Bingo is (obviously) the site’s main “draw” in terms of entertainment, but it should be considered a fully-fledged casino site.

Parimatch sister sites Heart Bingo


TalkSPORT Bet logo

TalkSPORT Bet launched in 2023, prompting many an iGaming expert to ponder what took the famous radio brand so long. The connection between sports radio and sports betting is an obvious one, but TalkSPORT has far stronger connections to the gambling world than almost any other sports broadcaster you might be able to think of other than Sky. The website for TalkSPORT has always been full of advertising for gambling companies, and it’s sometimes even been known to review casino games or even whole casino websites. When the people behind TalkSPORT Bet finally decided they’d been dancing around the iGaming world for long enough and it was time to dive in, they looked to BV Gaming Limited as a white-label partner. That was a shrewd move, as it gave them access to some of the best sports betting experts in the business. The only downside is that the partnership resulted in TalkSPORT Bet being made with the same template as BetVictor, so it looks like the other Parimatch sister sites in terms of basic design.

Parimatch sister sites TalkSPORT Bet

Can Parimatch Be Trusted?

trust score


Parimatch is a 3-star trusted casino.

1. UKGC License Parimatch is covered by UK Gambling Commission licence 39576, which is held by BV Gaming Limited.
2. UKGC Fines The UKGC concluded a compliance review of BV Gaming Limited in February 2022 and determined that the operator had failed to observe licence conditions relating to fair and transparent terms, preventing money laundering, customer interaction and marketing. BV Gaming accepted the charges, paid £1.72m in lieu of a fine, and divested £352,000 that it gained through failings.
3. Customer Service Live chat, email, social media, but no telephone.
4. Trustpilot Score After over 240 reviews, Parimatch has an excellent rating of 4.4 out of 5.0.
5. Company Location BV Gaming Limited is based in the British overseas territory of Gibraltar.
6. Visible T&C’s The terms and conditions of all promotions at Parimatch are made clear.
7. Social Media Presence Parimatch is very active on social media and uses its accounts to provide additional customer support.
8. Number of Sister Sites BV Gaming Limited operates three Parimatch sister sites.
9. Games portfolio Parimatch should be judged on its merits as a sports betting site. but also offers casino and live dealer games.
10. Gamstop links While there is a clickable GamStop logo in the Parimatch website’s footer, it’s very small and likely to be missed unless you’re specifically looking for it.
Overall SCORE > ★★★★★ – 3/5 Stars

Parimatch Review 2024

The story of Parimatch began in 1994 in its native Ukraine, but the Parimatch brand didn’t reach the UK until 2020. Even now, despite the backing of BV Gaming Limited and the high profile of the Parimatch sister sites, it’s a brand that’s more famous elsewhere in Europe than it is in the UK. There are two different Parimatch websites – the international one with the .com address and the domestic version with the address. For the sake of clarity, we’ll state that we’re only reviewing the website. Players from the UK will find that they can’t even access the international version of the site – it’s geoblocked. Somewhat unhelpfully, it doesn’t automatically redirect UK-based players to the domestic version, so take care when you’re entering the URL or clicking on Google results.

Parimatch sister sites homepage

Parimatch Welcome Promotions

Most of the promotions listed on the Parimatch website are welcome promotions, which is an odd way of going about setting out your bonuses. Normally, iGaming sites have one or two big offers to welcome new players through the door and then focus the rest of their promotional efforts on trying to retain those players, but that isn’t the way Parimatch rolls. Before you get excited about the prospect of multiple welcome promotions, though, we have some bad news. There might be plenty of potential sign-up promotions to choose from, but new players can only choose one.

The most prominently listed of the Parimatch welcome promotions is the casino welcome offer, which is odd when you consider that this is a sports betting site. It’s advertised as £45 in bonuses for Big Bass Splash and comes with sixty free spins on the same game. To get it, players need to opt in and then wager £10 or more across the qualifying slots over the course of three days. Each day they do, they’ll receive a £15 bonus plus twenty free spins. This bonus comes with an x30 wagering requirement.

The football betting welcome promotion is a little easier to understand. Players can get £30 in free bets by signing up and wagering £10 on any football match with odds of 2.00 or greater. The £30 is delivered as six £5 free bets to spend on football. A very similar welcome promotion is available for betting on combat sports, but the bonus amount is £20 in free bets rather than £30. That goes back up to £30 if you take the esports welcome promotion.

We’re still not done with welcome promotions at Parimatch – there are three more. The first is an offer of £30 in free bets if the first bet you place on horse racing loses. The precise amount handed back to you is the full amount of your lost bet, with £30 as an upper limit. There’s a general sports betting welcome promotion which offers £10 in free bets for anyone who stakes £5 as a first bet rather than £10, and a secondary casino welcome promotion offering £50 in bonuses to anyone who wagers £15 or more on selected games within seven days of joining the site. That bonus has an x40 wagering requirement rather than an x30 one, though. If you think all of this sounds a bit confusing, you’re right.

Other Promotions

Parimatch, as we alluded to above, burns through most of its bonuses and promotions at the sign-up stage. In terms of ongoing promotions, the biggest is the Parimatch Hat-Trick Hunt. Every week, players can log in and predict the correct final score for the fixtures listed by the website. Prizes for successful predictions include free bets or free spins to use in the casino. There’s also a “Flip a Prize” free game to play for the chance to win free spins or other perks every day you log in, and a “run for your money” promotion, which refunds all horse racing bets placed on horses that end up not running.

Pros and Cons of Parimatch


This is a long-tenured, highly trusted betting brand that gets excellent customer feedback. The list of sports to bet on is long, and there are plenty of other things to do at Parimatch while you’re waiting for your bet to come in (or not). In some circumstances, withdrawals might be issued and funded on the same day they’re requested.


The lack of telephone support takes this site a level or two below the better Parimatch sister sites when it comes to customer support. The overall number of deposit and withdrawal options is surprisingly limited. If you’re someone who enjoys regular promotions and perks, the lack of bonuses beyond the sign-up offers might leave you feeling that your loyalty isn’t rewarded after a while.

Top Games at Parimatch

We’ve said a couple of times during this review that Parimatch has a casino attached to it. Some of the promotions available at Parimatch are reserved for use in the casino, and the games you’ll find in the casino include the likes of Big Bass Splash, the Age of the Gods series from Playtech, and Gold Cash Free Spins. In short, it’s well-stocked and includes most of the big names. The slots and casino games aren’t the point of Parimatch, though – sports betting is.

The UK version of the Parimatch brand specialises in British and Irish horse racing, with the latest odds, runners and riders always listed prominently in the middle of the site’s homepage. It’s also big on football, with the Premier League, Championship and League One all listed as separate entries on the Parimatch menu at the expense of mentioning any other sports. You have to dive into the side menu before you find any mention of cricket, rugby, Formula 1 or any other sports, but when you do, you’ll find that Parimatch’s coverage is so deep that it also offers odds on road cycling, Aussie Rules football, hurling and squash. There are also categories for esports, virtual sports, entertainment and politics. “Comprehensive” is the word we’re looking for.

Withdrawal Processing & Support

If you recall what we said when we were discussing the pros and cons of Parimatch, we were disappointed with the lack of choice when it comes to deposit and withdrawal options at this site. Players are limited to debit cards, PayPal or bank transfers, with no coverage for other e-wallets or electronic banking services. When you request a withdrawal from Parimatch, it should take no longer than 24 hours for the request to be approved and might take much less time than that. From there, the standard turnaround is five working days for debit cards and bank transfers. However, for PayPal users or those with cards approved for fast funding, the wait could be as little as thirty minutes.

Customer Services & Licensing

The quality of customer support at Parimatch isn’t quite on par with what you’ll find at most of the Parimatch sister sites because it doesn’t offer telephone-based support. However, there’s an always-available live chat option, a contact form, and the option of speaking to the company via its various social media channels. The UK Gambling Commission licence that covers Parimatch is held by BV Gaming Limited under account no. 39576. The operator found itself on the wrong side of the UK Gambling Commission’s regulatory wrath in February 2022. We’ve included details of that incident in the table provided above.

Parimatch – The Verdict

Parimatch isn’t quite a match for BetVictor, but it was never likely to be – BV Gaming Limited is BetVictor’s platform, and none of the other sites on it will be allowed to become bigger or better than BetVictor itself. That being said, it’s easily a match for TalkSPORT Bet, and that’s not a bad position to be in. The sportsbook offers massive scope and scale, and there’s a big casino to take into consideration, too. Unless you need the security of having a phone number to call or you’re determined to use a less conventional payment method, you should have few complaints or reservations about Parimatch.

Parimatch mobile screenshot

What are players saying about Parimatch?

Here are our condensed / reader’s digest summaries of recent player reviews of Parimatch.

  • 25-Sep-2023 by Consumer:
    I messed up my bet, but Parimatch still honoured my free bet after I asked. Their customer service is top-notch. – source: Trustpilot
  • 24-Sep-2023 by DB:
    I’ve found a gem with Parimatch. Big wins, quick payouts, and excellent customer service. They even gave me a welcome bonus when I made the wrong game choice to qualify for it. – source: Trustpilot
  • 19-Sep-2023 by Arthur:
    They’re honest and polite. I’m pleased with their service. – source: Trustpilot
  • 17-Sep-2023 by Gil:
    I had a technical issue but their customer service was quick and efficient in resolving it. They really took the time to understand and fix the problem. – source: Trustpilot
  • 12-Sep-2023 by Darren:
    I’m a fan of this site. It’s easy to use, has a good sports section and casino, and their customer service is brilliant. – source: Trustpilot
  • 12-Sep-2023 by Leanne:
    Absolutely terrible experience. They let me rejoin even after self-exclusion from a sister site. Customer service was rude and unhelpful. – source: Trustpilot
  • 01-Sep-2023 by Martin:
    Don’t use their live chat. I lost all promotions the same day I used it. – source: Trustpilot
  • 02-Sep-2023 by Dmytro:
    Everything is quick and of high quality. I’m really satisfied with their service. – source: Trustpilot
  • 02-Sep-2023 by Daniel:
    The staff, especially a bloke named Mackie, were really helpful and quick in assisting me. – source: Trustpilot
  • 25-Aug-2023 by Ian:
    I had a problem while playing at Pariomatch. Took them a bit to figure out the issue, but once they did, they were quick to sort it out. – source: Trustpilot