Heart Bingo Sister Sites

Heart Bingo Sister Sites

Bet Victor

Bet Victor is instantly recognisable as one of the top sports betting brands in the UK, and arguably the best known of the Heart Bingo sister sites overall. It’s currently advertised by football legends Harry Redknapp and Michael Owen, although many other famous sporting names have been involved in promoting the company in the past. It offers odds on everything from top-flight football to obscure dog races, including everything in between. It’s a strange sister site for Heart Bingo to have, but it means BV Gaming Limited has two big names under the same roof.  Sports betting might be what Bet Victor is known for – and that’s unlikely to change – but the site has been trying to branch out in recent years. It now offers bingo, slots, and live casino games for players to play while waiting for their sports bets to come in. Those additions have taken Bet Victor to new heights. 

Parimatch

Quite why BV Gaming Limited felt like it needed another sports betting casino site when it already had Bet Victor is unclear. Maybe the company believes it’s impossible to have too much of a good thing? Whatever the reason, Parimatch is the second of the Heart Bingo sister sites. It’s a name that isn’t especially well-known in the United Kingdom, but it’s a big deal on the European mainland. Parimatch was founded in Kyiv, Ukraine, during the mid-1990s and expanded rapidly. It’s now so big a sports betting site that it has boxing legend Mike Tyson as an official brand ambassador, and Italian football giants Juventus F.C. as a partner. In terms of basic design, though, it looks a lot like Bet Victor once you adjust to the yellow and black colour scheme. It even has the same range of additional betting options and casino games as its bigger sibling. It doesn’t touch on bingo – but it would probably be to the detriment of Heart Bingo if it did. 

TalkSPORT Bet

TalkSPORT Bet was, until the arrival of Betano, the newest of the Heart Bingo sister sites to join the BV Gaming Limited platform, and the only real question is what took it so long? TalkSPORT is arguably the best-known sports radio channel in the UK, famous for its controversial hosts and hot-take opinions. Listening to TalkSPORT on the way home from a match has become a tradition for thousands of football fans up and down the country, so there was always obvious potential for the brand to join the iGaming world. Having finally decided to do so, it makes all the sense in the world for TalkSPORT to enter into partnership with the brains behind BetVictor – it’s a famous sports radio brand joining a famous sports betting brand, and that’s basically a match made in heaven. That doesn’t mean that TalkSPORT Bet is a perfect betting site, though. It has the same problem as the other Heart Bingo sister sites in that it’s little more than a clone of BetVictor itself, albeit a clone decked out in TalkSPORT’s familiar black and yellow colours.

Betano

If the launch of TalkSPORT Bet was a sign that BV Gaming Limited is happy to experiment with adding more sports betting brands to its platform, the launch of Betano was proof that the company is applying the pedal to the metal. Betano joined the ranks of the Heart Bingo sister sites in the summer of 2024. The launch came just before the beginning of the hotly-anticipated Euro 2024 football tournament, and that wasn’t an accident – in the UK, Betano was the event’s principal sponsor. That suggests a lot of money went into marketing this new brand, but we suspect that the BV Group is yet to see a return on that spend. While Betano is a big name across Europe, where it’s been available for much longer, it’s yet to really register with bettors in the crowded marketplace of the UK.

Smooth Spins

Smooth Spins is something completely different from this operator, and a sign that it’s ready to push into new areas. While all of the other Heart Bingo sister sites launched by BV Gaming have been sports betting sites, and Heart Bingo itself was bought from elsewhere, Smooth Spins is the operator’s first attempt at a proper slots-driven casino site. It launched in 2025, and we have to say that it isn’t a bad one. It’s not breaking any new ground or offering anything genuinely original to the market, but it’s reasonably good at everything that it does. The bonuses are solid without being anything worth writing home about, the terms are fair and balanced, and the portfolio is a match for anything else you’ll find on the UK scene. Smooth Spins has a solid platform to build from and expand if it wants to.

Punt It

The launch of Punt It Casino in June 2025 was a sign that BV Gaming isn’t done expanding, and it’s now into its experimentation stage. In the case of Punt It, though, it’s experimenting with new sports betting brands again, and there are too many of them among the Heart Bingo sister sites already. Punt It is a more straightforward brand than most of those that it shares a network with, and it’s also faster than its stablemates when it comes to processing withdrawals. For most people, though, it’s just going to be too basic and simple, and the lack of bonuses is likely to be a real turn-off for at least half of its potential audience. We think it’s a competent sports betting site and it will treat you fairly, but it’s hard to imagine anyone ever getting excited by the thought of playing at Punt It.

Can Heart Bingo Be Trusted?

★★★★★

Heart Bingo is a 5-star trusted site.

1. Licenses and Fines	Heart Bingo is covered by a clean UK Gambling Commission licence.
2. Accepts UK players?	The UK is the site’s core market.
3. Trustpilot Score	3.6/5.0 (>1200 reviews).
4. Operator Name & Location	BV Gaming Limited is based in the convenient tax haven of Gibraltar.
5. Bonus Terms	Most bonuses at Heart Bingo are wager-free.
6. Customer Support	Live chat, email, and telephone support via callback.
7. Withdrawal Speed & Options	Debit card or BACS only, can take up to three days.
8. Number of Sister Sites	There are currently five Heart Bingo sister sites.
9. Games portfolio	This is a bingo site with lots of exclusive rooms, but it also has hundreds of slots and live dealer games.
10. On GamStop?	Heart Bingo is on GamStop.
Overall SCORE >	★★★★★ – 5/5 Stars

Heart Bingo Review 2025

Heart Bingo will be a familiar name to most UK-based players. That’s because Heart Radio is also a familiar name to most people in the UK, and the two are linked. This is the official bingo site of the popular radio station, and that connection alone helps to drive players towards the site. Is it worth sticking around when they get there, though? Is Heart Bingo better or worse off under the ownership of BV Gaming Limited than it was under its previous owners? Let’s assess the casino step by step.

Heart Bingo Welcome Offers

New players at Heart Bingo automatically receive fifty free bingo tickets for the Heart Bonanza Bingo room purely for signing up. The tickets have to be used within seven days of allocation, but other than that, they come with no strings attached. A secondary promotion offers £30 in bingo tickets plus one hundred free spins on slots for everyone who deposits £10 and then plays through it on either bingo or slots within seven days of registration. Only deposits made with a debit card trigger the promotion. There are no stated wagering requirements.

Ongoing Promotions

There aren’t any “big” ongoing promotions at Heart Bingo. There’s no loyalty reward program, and there aren’t any promotions that work on a month-to-month basis. There are, however, daily and weekly promotions. 

The Newbie Room: A special bingo room for new players only, open for just five days after a player signs up to Heart Bingo. 

Deluxe Box: Spend £10 in any bingo room or on any online slots game to open a “Deluxe Box.” They work a little like loot boxes in video games, in that you don’t know what’s in them until you open and the prize could be worth more or less than £10. 

A Daily Grand: A random £1000 spot prize will be won by one lucky player somewhere within the casino every day. 

Penny Bingo: Buy bingo tickets for just 1pm a time without seeing a reduction in the value of prizes. This is a seasonal offer and might be available or unavailable from month to month. 

Slot of the Week: One randomly chosen slot will have special prizes attached to it, including enhanced bonuses and free spins. 

What are the Pros and Cons of Heart Bingo? 

After more than a decade on the internet, Heart Bingo is firmly established and is a favourite of many players despite the recent spate of bad reviews. Most of those players would probably agree that these are the site’s biggest pros and cons:-

Pros: No wagering requirements on free spins or winnings generated because of them. All winnings can be withdrawn as cash immediately. Features a range of exclusive Heart Bingo-only casino games, including “Olly Murs’ All Star Slots,” and “Olly Murs’ Big Box Bonus.” 

Cons: The list of options under the menu button is long and confusing, making the FAQ section and payment information difficult to locate. Withdrawals by debit card can take up to 5 days, which is unacceptably slow by modern standards. 

Featured Slots and Casino Games

Unusually for a bingo site, Heart Bingo doesn’t make a feature out of its bingo games. They’re all tucked away under a “bingo” subheader on the menu, with just three in-play games featured further down the homepage. Penny Bingo, the Daily Grand bingo room, and the free-to-play “Heart Bonanza Bingo” get pride of place. Since moving from Gamesys to BV Gaming Limited, the focus of Heart Bingo has been slots. 

The slots that get the most attention at Heart Bingo are the ones that have been made specifically for the casino. Heart Bonanza is the most obvious example, although if you know your slots you’ll recognise that it’s just Sweet Bonanza by Pragmatic Play with a Heart logo slapped on it. That doesn’t change the fact that Sweet Bonanza is a top slot, though, and this clone version is as much fun as the original. The wild west-themed Marvellous Magnificent 7s is also a popular and exclusive game in the Heart Bingo casino. The old classics still pull in more people than anything else, though, and by “old classics,” we mean Fluffy Favourites, Fishin’ Frenzy, Starburst, and Rainbow Riches. All four of the slots are nestled among the exclusives in Heart Bingo’s “Hot Picks” section, further underlining just how incredible their staying power is. 

Like most big-name modern online slots and casino websites, Heart Bingo now offers Slingo, instant win games, live dealer games, and live games based on popular game shows. It’s no longer a bingo site. It’s a one-stop shop. 

Deposit and Withdrawal Methods

You have to go into the help section to find out about the accepted withdrawal methods at Heart Bingo, which is a bit of a faff. Are they making them hard to find because the information is difficult to find because the information is a little bit disappointing when you do eventually find it? Perhaps so. There are only two ways to get money out of this popular site – through a debit card, or via BACS. If your account or card is approved for fast withdrawals, you might get your money immediately. Everyone else will have to wait for between three and five banking days. That’s not too shabby, but we’d like to see support for a few more payment methods in this day and age.

Customer Support and License

Heart Bingo supports live chat, direct messaging, social media messaging, and telephone call customer assistance. You can’t call them, though – you have to register a request and they’ll call you. This has been a bone of contention with some reviewers on TrustPilot and elsewhere. 

Heart Bingo is a triple-licensed casino website, holding licenses in the UK, Ireland, and Gibraltar. The license granted by the UK Gambling Commission is the most important of them, and is held under account number 39576 via BV Gaming Limited. The same licence covers all of the Heart Bingo sister sites. In February 2022, BV Gaming Limited made a settlement payment of £1.72m in lieu of a fine after the UKGC found it guilty of breaking licence conditions that govern marketing requirements, social responsibility, interaction with customers and the prevention of money laundering. The fine was scrubbed from the licence in 2025 after the operator kept its nose clean for three years. 

Heart Bingo – The Verdict

Heart Bingo doesn’t make you jump through hoops with bonus wagering requirements. That’s a good thing. It has exclusive slots and games, a range of promotions, and a variety of customer support options. All of this screams “great casino,” and yet the customer complaints persist. It’s possible that some of these complaints come from people who just preferred Heart Bingo the way Gamesys ran it, and haven’t taken to the BV Gaming Limited revamp. Times change, though, with new Heart Bingo sister sites and a new look and feel for the site overall. It’s obviously not to everybody’s tastes, but that doesn’t mean you won’t like it. 

What are players saying about Heart Bingo?

Here are our condensed / reader’s digest summaries of recent Heart Bingo reviews from real players.

• 09-Jul-2025 by Paige:
  If I could give less than one star, I would. It’s nearly impossible to build up any winnings on this site. You’ll get a single bonus, which turns out to be empty, then every spin afterwards just drains your balance. Feels like they’ve designed it that way. I can’t see how anyone is winning big here. – source: Trustpilot
• 09-Jul-2025 by Keith:
  I joined around a year ago and I’ve only had two very small bingo wins in that time. The slots are dreadful, giving out tiny returns like 2p on a 40p spin. I’ve noticed the outcome depends on what time you play, which is odd. It’s no longer enjoyable, so I won’t be sticking around much longer. – source: Trustpilot
• 08-Jul-2025 by David:
  The slots are an absolute joke. I’m gathering a bit of play footage to show people just how poor this site really is. Feels like a scam and I’d strongly urge others to steer clear of it before they lose their money too. – source: Trustpilot
• 08-Jul-2025 by Kirstie:
  I had a great chat with an agent called Jim who was friendly, helpful, and quick to sort out my query. Really appreciated the assistance. Cheers Jim! – source: Trustpilot
• 07-Jul-2025 by Lukan:
  Had a bit of trouble with deposits and withdrawals, but Catherine on live chat sorted everything out brilliantly. She was understanding, patient, and easy to talk to. Excellent support, couldn’t fault her at all. – source: Trustpilot
• 05-Jul-2025 by AW:
  I know you can’t win every time, but this site really pushes the limit. You have to spend hundreds, sometimes thousands, just for the tiniest return or a single bonus. I’ve kept giving them chances, but I think it’s time to call it quits. Getting two spins from a promo after all that spend is insulting. – source: Trustpilot
• 05-Jul-2025 by Jeanette:
  I received a very quick response and felt genuinely valued. The team addressed my issue professionally and got it sorted without delay. It was a good experience and I appreciated the personal touch. – source: Trustpilot
• 04-Jul-2025 by Dan:
  I deposited £10 to get a welcome bonus, only to be told afterwards I wasn’t eligible because I had an old BetVictor account. They don’t mention that in advance, and of course they wait until you’ve spent your deposit before saying a word. Feels dishonest to me. – source: Trustpilot
• 03-Jul-2025 by Matt:
  I’ve run into a few problems trying to claim promotions lately, which was frustrating, but the customer service has been excellent. Vicki on the support team was brilliant. She fixed the issue quickly and found a solution that left me happy. Massive thanks to her for being so helpful. – source: Trustpilot
• 02-Jul-2025 by Charlie:
  I saw a promo on Facebook offering 100 free spins with a £10 deposit on Big Bass Vegas. I opted in, deposited, played the game, but never received the spins. When I contacted support, they claimed I hadn’t opted in. That’s odd considering the site took me straight to the deposit page after I clicked the promo. The agent was unhelpful and dismissive. I’ve shut my account and won’t be back. Better to stick with platforms that actually honour their offers. – source: Trustpilot

Full List of Heart Bingo Sister Sites

Consider this our TL;DR list. If you don’t want to read all of the content above and you want the basic facts in a hurry, look no further. Here’s a complete list of Heart Bingo sister sites.

• BetVictor (betvictor.com)
• talkSPORT Bet (talksportbet.co.uk)
• Smooth Spins (smoothspins.co.uk)
• Betano (betano.co.uk)
• Parimatch (parimatch.co.uk)
• Punt It (puntit.co.uk) 

Heart Bingo – A Marketing Machine

Heart Bingo has achieved brand uniformity with Heart Radio. The logo is the same, the colour scheme is the same – even the advertising jingles are the same. Going further than that, the content of adverts for the radio station and the bingo site (if we can even still call it a bingo site) tends to be similar. Heart Radio adverts focus on showing us people who are laughing, joking, and having fun. Heart Bingo adverts do exactly the same. 

Heart Bingo is a brand that’s been all over British television, on the radio, and in magazines. Whether we’re talking about new owners BV Gaming Limited or Gamesys, their predecessors, little expense has been spared when it comes to getting the brand’s name out there.

If you’ve got a long memory, you might remember a Heart Bingo television commercial campaign involving computer-generated red balls that transformed into cars, planes, or other objects connected to prizes that could be won at the bingo site. Sadly, the prizes have been scaled down a little since then!

When the bouncing CGI balls went away, Heart Bingo took a “togetherness” approach to advertising, focusing on bingo winners popping champagne corks and celebrating with their loved ones. It’s not the most original approach to take when advertising a bingo or casino site – far from it, in fact – but the reason it’s become a cliche is because it works. This was back in a time when Heart Bingo didn’t rely on celebrity partnerships to attract people to the product. If you’ve been paying attention, you’ll know that they’ve gone in a drastically different direction since then. Instead of focusing on “real life” people experiencing life-changing wins, the appeal of Heart Bingo is now inextricably linked to the appeal of pop singer Olly Murs. 

Heart Bingo’s Audience

Heart Radio was once thought of as a radio station for women. Similarly, bingo was once thought of as a hobby for women. Both perceptions have changed. Heart Radio is open to everybody, and so is Heart Bingo. As part of broadening its appeal, though, Heart Bingo has dropped its focus on bingo. It’s as dedicated to slots as it is to bingo these days, and it wouldn’t totally stun us to see the brand’s name changed to “Heart Casino” in the future. It would be a far more accurate description of the product. 

While bingo doesn’t enjoy the best of reputations among younger gamers – by which we mean that people under 30 tend to think that bingo is for old people – Heart Bingo is doing its bit to change that. The demographic of people who listen to Heart Radio is younger than that of your average radio station, and it doesn’t take a massive leap to imagine that the demographic of people who play at Heart Bingo is younger than at your average casino, too. That would explain why Olly Murs was sought out to become the face of the brand rather than, for example, Cliff Richard or Donny Osmond. 

Heart Bingo – A Brand Born Again

The Heart Bingo site we see today is very different from the Heart Bingo site we saw ten years ago. That’s to be expected, but the differences with the modern Heart Bingo are more striking than they would be had the ownership of the brand not changed hands. It was Gamesys that brought this branded website into the casino world, but, as we’ve mentioned several times, BV Gaming Limited is the current custodian. When Heart Bingo changed hands, the site got a new look, a new direction, and a new focus. It also got a full media relaunch, and it was quite the event on British television. 

Seeking a new face for the brand, Heart Bingo turned to Olly Murs of “X-Factor” fame. He didn’t win the televised singing competition, but his career has gone better than the careers of many of those who have. Murs has had number one singles and albums, and while he’s not quite as big a deal today as a singer as he was a decade ago, he still has a devoted fanbase. The recent success of this casino site certainly seems to suggest that Olly Murs is capable of persuading people to play bingo. 

Murs has appeared on television adverts, YouTube commercials, and promotional images for Heart Bingo for several years. He’s also become the focus of a small range of branded slots and casino games that feature his name, music, and likeness. Never let it be said that the people behind Heart Bingo aren’t getting the best out of this celebrity endorsement deal. Murs does more for Heart Bingo than most celebrity partners do for their respective casino sites. 

Simultaneously ticking the always-popular categories of “cheeky chappie” and “cute,” Murs is the ideal brand partner for Heart Bingo, and will probably remain so until he either loses his commercial appeal or his looks start to fade! 

Extra Celebrity Help

Heart Bingo also gets a little celebrity assistance from a couple of other well-known celebrity names. Those names are Jamie Theakston and Amanda Holden, who team up to present the Heart Radio breakfast show on weekdays. Both of them – and Holden in particular – are thought of as big-name celebrities in the UK. 

Neither Theakston nor Holden are “properly” affiliated with Heart Bingo, but it’s part and parcel of their jobs as Heart Radio presenters to get involved with promoting the bingo site every now and then. They’re yet to appear in a televised advert for the brand – and might never do so – but they’ve been happy to pose for photos to go on press releases. There are certainly worse people to be able to call upon when you’re looking to give your casino brand a little boost, and we’re sure the people at Heart Bingo are happy to have them.