Heart Bingo Sister Sites

Heart Bingo Logo

Heart Bingo sister sites include Bet Victor, Parimatch and TalkSPORT Bet.
Heart Bingo (heartbingo.co.uk) is operated by BV Gaming Limited, which is based at Bet Victor Suite 2.01, World Trade Centre, Bayside Road, Gibraltar, GX11 1AA.

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Heart Bingo Sister Sites

Most bingo-orientated casino sites are on a platform surrounded by other bingo sites. Heart Bingo is not. The ownership of the casino has changed hands a couple of times, and it now finds itself sharing a platform with a sports betting company you’ve probably heard of – along with one that you probably haven’t. Here’s a feature set of the most popular Heart Bingo sister sites.

Bet Victor

Bet Victor logo

Bet Victor is instantly recognisable as one of the top sports betting brands in the UK, and arguably the best known of the Heart Bingo sister sites overall. It’s currently advertised by football legends Harry Redknapp and Michael Owen, although many other famous sporting names have been involved in promoting the company in the past. It offers odds on everything from top-flight football to obscure dog races, including everything in between. It’s a strange sister site for Heart Bingo to have, but it means BV Gaming Limited has two big names under the same roof.  Sports betting might be what Bet Victor is known for – and that’s unlikely to change – but the site has been trying to branch out in recent years. It now offers bingo, slots, and live casino games for players to play while waiting for their sports bets to come in. Those additions have taken Bet Victor to new heights. 

Heart Bingo sister sites BetVictor


Parimatch Casino logo

Quite why BV Gaming Limited felt like it needed another sports betting casino site when it already had Bet Victor is unclear. Maybe the company believes it’s impossible to have too much of a good thing? Whatever the reason, Parimatch is the second of the Heart Bingo sister sites. It’s a name that isn’t especially well-known in the United Kingdom, but it’s a big deal on the European mainland. Parimatch was founded in Kyiv, Ukraine, during the mid-1990s and expanded rapidly. It’s now so big a sports betting site that it has boxing legend Mike Tyson as an official brand ambassador, and Italian football giants Juventus F.C. as a partner. In terms of basic design, though, it looks a lot like Bet Victor once you adjust to the yellow and black colour scheme. It even has the same range of additional betting options and casino games as its bigger sibling. It doesn’t touch on bingo – but it would probably be to the detriment of Heart Bingo if it did. 

Heart Bingo sister sites Parimatch


TalkSPORT Bet logo

TalkSPORT Bet is the newest of the Heart Bingo sister sites to join the BV Gaming Limited platform, and the only real question is what took it so long? TalkSPORT is arguably the best-known sports radio channel in the UK, famous for its controversial hosts and hot-take opinions. Listening to TalkSPORT on the way home from a match has become a tradition for thousands of football fans up and down the country, so there was always obvious potential for the brand to join the iGaming world. Having finally decided to do so, it makes all the sense in the world for TalkSPORT to enter into partnership with the brains behind BetVictor – it’s a famous sports radio brand joining a famous sports betting brand, and that’s basically a match made in heaven. That doesn’t mean that TalkSPORT Bet is a perfect betting site, though. It has the same problem as the other Heart Bingo sister sites in that it’s little more than a clone of BetVictor itself, albeit a clone decked out in TalkSPORT’s familiar black and yellow colours.

Heart Bingo sister sites TalkSPORT Bet

Heart Bingo News

: Heart Bingo has launched an exciting £25k Christmas Raffle, offering members a fantastic way to kick off the new year. This promotion, running from 10 am on December 18, 2023, to 11:59 pm on December 31, 2023, invites players to earn raffle tickets by engaging in their favourite pastime – playing slots. For every £10 wagered on selected slot games, participants receive one raffle ticket, with a daily cap of 50 tickets per player. The real-time update of ticket collection is a handy feature, allowing players to track their progress directly on the game window of the qualifying slots. The selected slots for this promotion include a variety of popular titles like ‘Alexander the Great World Conquerer’, ‘Big Bass Keeping it Reel’, ‘Santa Surprise’, and ‘Slingo Bells’, among others. This diverse selection ensures that players have plenty of options to enjoy while accumulating raffle tickets.

Heart Bingo Raffle

In addition to the main raffle, players have the chance to win instant Free Spin prizes based on specific combinations in their raffle ticket numbers. These prizes range from 5 to 50 free spins on games like ‘Plenty of Presents’ and ‘Santa Surprise’, depending on the combination of digits in the ticket number. Winners of these instant prizes are notified via inbox messages and must opt-in on the same day to claim their free spins. The grand finale of this promotion is the final prize draw, scheduled for New Year’s Day, January 1, 2024. The lucky winner of this draw will be awarded a whopping £25,000 in cash. This prize will be randomly selected from all qualifying tickets, and the winner will be contacted through their registered email or phone number.

: WhichBingo, a reputable source for online bingo site reviews, has recently unveiled its list of the most trusted bingo sites. Interestingly, Heart Bingo, a popular platform, did not make it to this prestigious list. However, it did feature on the secondary list of the most popular bingo sites in 2023. This distinction highlights the site’s appeal among players, despite not being ranked among the top in terms of trust. Heart Bingo’s popularity can be largely attributed to its association with Heart Radio, a well-known radio station in the UK. This connection provides a unique marketing edge, drawing in members who are fans of the radio station and enjoy the familiarity and entertainment value it brings to the gaming experience. The platform leverages this association effectively, creating a sense of community and familiarity that resonates with its audience.

The site offers a range of bingo games and other gaming options, appealing to a broad spectrum of players. Its user-friendly interface, coupled with the engaging and lively atmosphere inspired by its radio association, makes it a go-to destination for many online bingo players. While it may not have secured a spot on the list of the most trusted sites, its popularity is a testament to its ability to attract and retain a dedicated player base. Heart Bingo’s success story is indicative of the importance of brand association and community engagement in the online gaming industry. By aligning with a popular radio brand, the platform has managed to carve out a niche for itself, appealing to both bingo lovers and fans of Heart Radio.

: Planet Sport recently published an article delving into the digital allure of bingo in Ireland, a game deeply ingrained in Irish culture that has successfully transitioned to the online realm. This shift has seen online bingo become a mainstay of entertainment for Irish players, blending traditional enjoyment with the convenience of modern technology. Among the various online bingo platforms, the Heart Bingo sister sites stand out for their engaging user experience and warm, welcoming community. They are celebrated for their vibrant interfaces, easy navigation, and a diverse array of bingo rooms catering to different player preferences. The focus on fostering friendly and interactive environments makes them a top choice for Irish players. Heart Bingo’s appeal is further enhanced by its extensive range of games, including exclusive bingo rooms and slots, coupled with regular promotions and bonuses, striking a balance between rewarding play and a fun community atmosphere.

Heart Bingo Irish Bingo Sites

Other platforms gaining popularity in Ireland include Mirror Bingo, which offers a classic bingo experience with a modern twist. Its intuitive platform appeals to both new and seasoned players, blending the familiarity of traditional bingo with the latest online gaming technology. Mirror Bingo is known for its diverse gaming options, frequent promotions, and jackpot opportunities. The Sun Bingo, affiliated with The Sun newspaper brand, is known for its lively community and extensive range of bingo games. Its user-friendly design and cheerful theme contribute to an enjoyable gaming experience, offering innovative bingo variants and generous bonuses. LeoVegas Bingo excels in mobile gaming, providing a top-notch experience for players on the go. Its focus on mobile accessibility makes it a favourite among tech-savvy players.

: The Heart Bingo sister sites are offering their players an opportunity to spin the free Feel Good Wheel every day in return for phenomenal prizes. This promotion is loaded with a variety of casino gifts, including tickets, free spins, and cash prizes. To participate, players need to opt-in each day through the Promotion tab. The prizes on offer include free spins valued at £0.03 per spin on the Gold Train Slot Game, bingo tickets valued between £0.01 and £0.10 for the Heart Bonanza Bingo Room, a Slot Bonus that can be used on any slot game, and £10 cash prizes. Additionally, there are exclusive offers like playing £5 on Bubble Wild Bingo or Slot to get 5x 10p Spins on Bubble Wild Slot Game.

The winnings from free spins and tickets are credited to the player’s cash withdrawable balance. However, participants will want to note that these free spins and bingo tickets expire 7 days after being credited if not used. The slot bonus also follows the same expiration rule. This promotion is subject to certain restrictions. For starters, it is only available to direct recipients of the offer and wagering counts towards the first offer opted into. Once that offer is completed, wagering then counts towards the next opted-in offer. All customer offers are limited to one per person per qualifying period. The promotion runs daily from 12 am to 11.59 pm until 31st December 2023. This initiative by Heart Bingo provides an engaging way for players to potentially win various rewards each day, adding an extra layer of excitement to their gaming experience.

: Now that the show has ended, the Heart Bingo sister sites teamed up with relationship expert Louella Alderson once again to delve into the dynamics of the couples from Married at First Sight 2023. The insights offer a compelling glimpse into which relationships might endure beyond the experiment. Tasha and Paul are seen as a couple with a strong chance of lasting. Despite needing to work on communication, their emotional connection and shared values and goals hint at a promising future. Tasha’s fiery nature, balanced by Paul’s calm demeanour, adds a unique dynamic to their relationship. However, they must address issues like Tasha’s reactivity and Paul’s assertiveness for long-term success. In contrast, Ella and JJ’s relationship, primarily based on physical attraction, seems less likely to endure. The lack of a deeper emotional connection and Ella’s focus on physical intimacy over emotional bonding are significant concerns.

Heart Bingo Married at First Sight

Adrienne and Matt face a challenging future, primarily due to differing life goals, particularly around children, and a lack of effective communication. Their relationship lacks fun and meaningful interaction, with Matt often ignoring Adrienne’s concerns. Erica and Jordan, however, show promise. Despite their differences, they share a strong emotional bond, understanding each other’s past traumas. Their willingness to work through issues suggests a resilient relationship. Finally, Georges and Peggy’s relationship seems to be on shaky ground. Their initial strong connection has given way to increasing clashes, with Georges often compromising more than Peggy. Their differing passions and interests, coupled with a lack of mutual understanding, indicate a likely separation.

: There was a striking turn of events in the world of dance and television when, Ellie Leach, formerly known for her role as Faye Windass on ‘Coronation Street’, emerged as the standout star on BBC’s devoutly-followed competition ‘Strictly Come Dancing’, becoming the contestant the bookmakers have pegged as the favourite. Initially positioned in the middle of the odds, Leach, along with her professional dance partner Vito Coppola, has demonstrated remarkable consistency in their performances over the past seven weeks, culminating in a sensational samba during Halloween Week that scored an impressive 38 out of 40.

This standout performance catapulted the duo from third to first in the betting rankings, as per Heart Bingo’s observation, signifying a significant shift in expectations. The pair’s week one jive had already signalled their potential, and their ever-strengthening partnership has fuelled speculation not only of a possible victory on the show but also of a romantic connection between the two single stars, though bookies haven’t given the odds on the pair extending their partnership beyond the competition. As the competition moves forward, Leach’s odds have been slashed dramatically, making her the top favourite with odds of 7 / 4, ahead of fellow contestants Bobby Brazier and Nigel Harman. This shift marks a substantial rise from her initial 12 / 1 odds, reflecting her growing stature as the one to beat for the coveted Glitterball trophy. Although, as this season has shown, and the Heart Bingo sister sites have digressed, just about anything can happen so there is no such thing as a safe bet!

: The Heart Bingo sister sites have teamed up with a dance professor once more to discuss the latest happenings in the Strictly Come Dancing competition, which is drawing a record number of viewers this year thanks to its all-star cast. Fans across the nation have been eagerly following each twist, turn, and elimination. In a not-so-unique collaboration, the popular bingo platform joined forces with a renowned dance professor to shed light on the recent eliminations from the competition, which saw Zara McDermott leave the competition. The collaboration between Heart Bingo and Dr Jill Rose Jacobs provides a fresh perspective, diving deep into the nuances of the dance world. The dance professor’s expertise unravels the intricacies of performances, offering keen insights into the strengths and weaknesses that may have influenced the judges’ decisions. While the dance floor has seen numerous talents gracing it this season, the eliminations have left fans curious and sometimes shocked. The duo explored the performances of the eliminated contestants, reflecting on their journey and what might have led to their departure.

Heart BIngo Strictly Coverage

One of the highlights of the discussion was the predictions about the next stage of the competition. Drawing upon the professor’s rich experience and her keen eye for detail, speculations were made regarding who might dazzle the audience next and who might face the challenge of the dance-off. The dance professor underscores the blend of art, skill, and strategy that goes into each performance, making every twirl and jump on the dance floor even more mesmerizing to watch.

: On the 23rd of October, Heart Bingo launched one of its biggest prize giveaways to date; it came in the form of the £20k raffle, which will give the full prize pool to the player who holds the winning ticket! To get involved, members of the Heart Bingo sister sites can pick up tickets by wagering £10 or more on any of the qualifying online slot games and earning raffle tickets. Every £10 wagered will result in the issue of one raffle ticket, and participating players can earn up to 50 tickets each day until the promotional window closes on the 5th of November at 22:59. There are plenty of participating games that are well worth a spin, including Age of the Gods: God of Storms, Action Boost: Gladiator, and Little Gem Hold and Spin.

To review the raffle tickets you have accrued to date, you will have to log into your account via the website; they won’t appear on the mobile app. Even though there is only one massive cash prize up for grabs, for the participants who miss out, there are some free spins offers to cushion the blow of missing out on a life-changing sum of cash. You will win an instant free spin cash prize if your raffle tickets contain multiple instances of the same digit. If your ticket contains three instances of the same digit, you will receive five free spins on Little Gems; if all six of the digits match, you will receive 50 free spins on Cash Vault.

: Halloween has arrived at the Heart Bingo sister sites a little early this year with the rollout of the new Howl at the Moon promotion, which will run from October 9th to October 15th. To participate, log into your account, opt into the promotion and stake £20 or more to be in with a chance of winning a cash prize of up to £100! As you can probably guess from the title of the promo, all participating games come with a wolf theme, including the staple wolf slot, Wolf Gold, and yet another gem from Pragmatic Play, Curse of the Werewolf Megaways! Every day you meet the staking requirements you will be invited to spin the prize wheel the very same day, just be sure to spin it before 11:59 p.m., otherwise, your staking may be in vain! It may also be worth spinning the prize wheel as soon as possible as there are only 2x £100 cash prizes up for grabs each day, and rather sneakily, you won’t know when they have been claimed by another player!

Heart Bingo Howl at the Moon

In addition to the cash prizes, there are also bonuses you can enjoy across the Heart Bingo sister sites, such as free spins on the selected games, which are all once again wolf-themed, but thankfully, due to the competitiveness between iGaming developers when it comes to creating hit Halloween games, there are plenty to choose from. If you do win a prize, it will need to be claimed within seven days, and if you’re lucky enough to win a cash prize, as usual, there are zero wagering requirements to fulfil.

: This weekend, members of Heart Bingo were invited to gear up for yet another September Power Weekend, and the theme of this weekend was everything sweet. The sweetest games in the Heart Bingo sister sites game libraries were involved in the promotion, including Sweet Powernudge, Sweet Bonanza, and Sugar Rush. To participate in the promotion, members were asked to launch any of the three qualifying games, hit the ‘join now’ tab within the promotional window, and stake a minimum of 50p. The players who found themselves in the top 2,000 positions on the leaderboard were eligible for prizes. As per the usual iGaming tournament rules, the bigger the multipliers you encounter in the game, the more points you will collect. For example, for a 5x win, 10 points are up for grabs, and for a sensational win worth 60x your bet or more, 500 points are on the (league) table.

The lucky player in position number one will be eligible to claim £10k in cash; even for players landing in position 201 – 2000, there was a £10 cash prize up for grabs! If there are any ties for leaderboard positions, the casino will decide a winner on which player gained their points first. The leaderboard is fully viewable with real-time updates to all participating players. Winners from this power weekend can expect to be paid shortly after the promotion ends at 11 p.m. on September 24th. If you missed out on this weekend’s promotion, check back next weekend to browse the new promotions which will undoubtedly take the place of this promo.

: With online slot games such as Valley of the Gods, Holmes and the Stolen Stones and Golden Fish Tank 2 Gigablox, the game portfolio from Yggdrasil is already pretty legendary. This week, the iGaming powerhouse became even more legendary by unleashing its Yggdrasil Legends 100k Prize Drop promotion, which has recently landed across the Heart Bingo sister sites. To partake in the massive prize drop campaign, head over to Heart Bingo between September 1st and 10 p.m. on the 24th of September, launch any of the qualifying games listed on the promo page and hit the “join now” tab, which should appear as a pop-up. Instead of making you compete against other players and tasking you with the mission of collecting as many league points as possible, Yggdrasil is running this promotional campaign a little differently.

Heart Bingo Yggdrasil Legends

Players with a limited spinning budget will be delighted to hear that all it takes is one lucky spin to trigger a cash prize! If you are one of the lucky winners, you will be notified via a pop-up and the cash will make its way to your account balance immediately! There are zero wagering requirements or any other form of restrictions applied to the cash prizes which can range from £10k – £25. While only one player can claim the £10k prize, thankfully, there are plenty of smaller prizes to go around. For example, 100 participants will win a £100 prize, 200 participants can grab £50 in cash, and 400 players can leave themselves £25 richer off the back of one spin!

: A brand-new Slingo game has launched across the Heart Bingo sister sites; to mark its arrival, Heart Bingo has decided to bring back one of its most popular promotions. From the 31st of August to the 3rd of September, every day you spend £20 or more playing Cosmic Clusters, you can open the Slingo Cosmic Clusters Box and reveal an array of prizes. The top prizes are £50 in cash, but these are limited to four customers a day; participants are warned that these prizes may have already been claimed by the time they open the box, but there are always the smaller consolation prizes up for grabs! Just remember to opt-in to the promotion, which can be done by heading over to the ‘My Promotions’ tab after you log in.

This Slingo game plays a little differently from the ones that you may have grown accustomed to, on every spin in the cycle, seven aliens in various colours will appear on the bottom reel grid; the aliens can be replaced with bingo numbers that will cascade from the main reel grid; Slingo lines are achieved by finding full lines of aliens. If you complete the maximum number of Slingo lines (12) and create a cluster of aliens, the two reel sets will merge to create a giant 5 x 4 reel grid. Only when the 5 x 5 and 5 x 4 reel grids are merged will you be able to claim the top prize of 1,250x your stake.

: This week, Heart Bingo invited their players to check out one of the latest arrivals in their ever-expanding game library; 16 Coins: Hold the Jackpot. Unlike regular slot games, the emphasis isn’t creating winning combinations in the main mode of play; instead, your sole aim while spinning this 4 x 4 set of reels which were expertly crafted by Wazdan is to trigger the jackpot feature. Even though the Heart Bingo sister sites seem to rate the game highly, the math model leaves plenty to be desired. While the 96.18% RTP is reasonable, the 1,000x max jackpot win when put against the high volatility doesn’t make 16 Coins the most lucrative game you will ever spin. If you can deal with the lack of cash wins in the base game, low max win, and the fact that 16 Coins is little more than a reskin of 15 coins, then jump right in and embrace the unique style of gameplay.

Heart Bingo 16 Coins Hold the Jackpot

To trigger the jackpot feature and collect the jackpot values that you will see depicted on the right-hand side of the reel set, you will need to catch four coin symbols in the centre of the reel set. You will start the bonus game with three re-spins; during the game, you will spot cash symbols that are worth 1x – 5x your stake, collector symbols, mystery symbols, and jackpot mystery symbols that can transform into mini, minor and major jackpot symbols. If you are playing outside of the UK and you can’t wait to trigger the re-spin feature, you can buy your way into the bonus game.

: The Great British summer has made it all but impossible to get a tan this year, rather than slathering yourself with fake tan or hitting your local sunbed shop, try out the new Sunkissed Wheel promotion at the Heart Bingo sister sites instead. From the 24th of July to midnight on the 6th of August, all members of the dynamic iGaming platform can opt-in, wager £20 on any online slot game, and receive an invitation to spin the prize wheel. The prize wheel must be spun on the same day the £20 staking requirements are met; after you get the wheel into motion, you can walk away with up to £100 in cash, an online slot bonus worth up to £20, or 20 free spins on one of the participating online slot games. If you do receive free games, you can choose to use them on titles such as Age of the Gods: God of Storms, Cash Collect: Leprechaun’s Luck or Blue Wizard.

If your budget is a little bigger, you may want to consider qualifying for the Sunkissed Super Wheel instead. The promotion works in a very similar way to the Sunkissed Wheel, the only differences are that you will need to spend £100 to qualify for the promotion, and the prizes are at least twice as generous. For example, instead of the top cash prize being £100, the cash prizes can rack up to £250, and instead of 20 free spins, you can snag 50 on a title of your choosing.

: This week, the Heart Bingo sister sites unleashed a new selection of promotions for their players to pick and choose from, including the endearingly titled promo, Lobster Bob’s Crazy Crab Shack Box; it just rolls right off the tongue – doesn’t it? To participate in the promotion, stake £20 on the selected online slot game between the 21st of July and the 23rd of July. Once the staking requirements have been fulfilled, you will be invited to open the prize box; when you look inside the box, you can find anything from free spins on any of the Lobster Bob video slot games to cash prizes. Whatever you win, claim and use it within seven days before the prizes expire. Every day, there are four top prizes of £50 up for grabs.

Heart Bingo Lobster Bobs Crazy Crab Shack Box

If the Lobster Bob video slot isn’t quite your cup of tea, you can always celebrate the Women’s World Cup by taking part in the Footie Flip n Win promo by playing any of the qualifying football-themed games including Big Football Bonus, Football Knockout and Football Streak Champions. After staking £10 on a qualifying game you will be invited to play the Flip n Win game; if you match symbols, you can claim one of the rewards that are up for grabs. The top prize from this promo is £100; however, this can only be claimed by one participating player each day. Other prizes include 10p spins on Football Rules and bonuses that can be redeemed on the Heart Bingo website.

: From the 30th of June to the 9th of July, spinning the 9 Bubbles Pop online slot game became infinitely more rewarding for members of the Heart Bingo sister sites. As part of a juicy new promotion, the slot site invited their members to opt in and stake £20 on the game. Once the staking requirements had been met, participating players can collect their Bubble Box, which can contain free spins, a casino bonus, or the top prize of £50 in cash. The free spins in the Bubble Box can only be redeemed on the Bubble Wild slot game, and they are valued at 10p per spin. There are no wagering requirements attached to the free spins, once they hit your account balance, the winnings are yours to keep.

All rewards expire after seven days, so use them or claim them before then, especially if you win the £50 cash prize, which can only be won by four players on every day the promotion is active. Even without the promo as an incentive, the bubbly slot game is effortlessly rewarding to play; all you need to do to hit the fixed jackpot is collect nine bubbles on the reels on the same spin. As you can probably gather from that kind of jackpot format, the game is very similar to 9 Pots of Gold and 9 Masks of Fire from Microgaming and Gameburger, one of the main differences lies in the aesthetic; this is a much more retro format, which slot traditionalists will undoubtedly approve of.

: When it comes to raffles that come with colossal prize pools, few casinos do it better than the Heart Bingo sister sites. Case in point, the Scoop £20k raffle, which will allow players to earn one entry to the raffle with every £20 wagered on qualifying online slot games. Typically, a £20k prize pot would cover all prizes – not this time! £20k is reserved for the winning player; to increase your chances of winning, you can qualify for up to 50 entries to the promotion. Consolation prizes consist of smaller cash prizes and free spins packages, if you win the free spins, these will expire within three days – so be sure to keep your eye on your inbox to avoid forfeiting your free spins. The raffle will close at midnight on June 27th; until then, spin away knowing that a life-changing win could be paid into your account the very next day.

Heart Bingo Scoop £20K Raffle

If you aren’t overly fond of slots and want to rake in prizes by buying bingo tickets, the Shell Surprises promotion will be just the (bingo) ticket. Until the 25th of June, every £10 spent on bingo tickets to qualifying bingo rooms will allow you to partake in the easy-to-play prize-pick promotion the same day. The prizes up for grabs include cash gifts, bingo bonuses and free tickets to Heart Bingo’s hottest bingo room, Heart Bonanza. If you are lucky enough to win the bingo tickets, the bingo tickets will be priced at 1p – 10p per ticket.

: Aside from a fairly illiterate and littered with false information review from Outlook India, the Heart Bingo sister sites haven’t been hot in the press this week. Notably, they have run out of tacky reality TV shows to dissect with the help of a so-called relationship expert too. At least the promotions page never fails to deliver something new to talk about. For bingo lovers, there is the Pick a Posy promotion, which allows registered members to opt-in and wager £10 on any bingo room before playing a flower-themed prize pick game. During the promo period, which is running from the 5th of June to the 11th of June, participating players who meet the wagering requirements can enjoy the promotion daily.

The available prizes include free tickets to the always lively Heart Bonanza Bingo room, cash, or a bingo bonus. If you do win a bingo bonus, you will be free to choose which Heart Bingo room you use them in. The Heart Bonanza tickets will be worth 1p – 10p. Regardless of which prize you win, you will need to redeem and use it within seven days of it being issued. Once you have played with your bonus or free tickets, the winnings are yours to do with as you please – there are absolutely no wagering requirements to desecrate your winnings! The best possible outcome via this promotion is winning the top prize of £50 in cash, although only one player per day will be eligible for this top prize.

: The Heart Bingo sister sites got ready for summer by launching a sizzling new promotion, which celebrates National BBQ Week. The Smokin’ BBQ Wheel will be available to spin every day between 12 am and 11:59 pm from the 29th of May to the fourth of June. To get the prize wheel into motion, opt into the promotion, and wager a minimum of £10 on any bingo games. Note that all wagering must be done with cash, not funds from any other bonus promotion. Once you have met the wagering requirements, spin the wheel the same day before midnight. There are four kinds of goodies you can win from the prize wheel, including Love 2 Shop vouchers, cash, bonus cash and free spins, which can be redeemed on slots such as Hot Chilli, Chilli Pepe Hot Stacks, and Chilli Heat Megaways – can you tell there is a little bit of a theme here? If you get lucky and snag some free spins, they will be worth 9p per spin.

Heart Bingo BBQ Wheel

The top prize is £100 in vouchers, which can be redeemed at a variety of online and brick-and-mortar stores; you can either splurge them or use them to fund your weekly shop! Players who win the top prize will be contacted via the email address used to register their Heart Bingo account. If the vouchers haven’t been claimed within seven days of the prize draw, the vouchers will be forfeited – so keep an eye on your inbox if you participate!

: On the 20th of May, Which Bingo updated its review of Heart Bingo, with specific mention of the awards the bingo site picked up in the 2023 installation of the Which Bingo Award ceremony. Earlier this year, the platform won awards for being the best bingo site to enjoy on mobile, having the best customer service department and being the best bingo site that is powered by Pragmatic Play. At the latest count, there are now four bingo variants and just over 2,500 online slot games, and a series of casino games, all of which can be enjoyed seamlessly by downloading the native app. The Which Bingo reviewers were especially bowled over by the range of promotions, which change with the seasons and switch up for every hallmark holiday. For example, most recently, the Heart Bingo sister sites created promotional events for the King’s Coronation, Valentine’s Day, and Easter.

Some of the favourite promotions among the reviewers include the prize wheels and the daily free games, which are what they say on the tin. There is no need to make a deposit to enjoy them – just make a deposit, and you are good to go! Even though you can’t contact the customer service team by picking up the telephone, members of the slot and bingo site aren’t short on options when it comes to resolving a query; the live chat service or the callback options are the fastest ways to get a reply; members can also contact the team via Facebook, Twitter, and email.

: This week, Outlook India named Heart Bingo as one of the best Jackpotjoy sister sites. There is just one problem with that though, Heart Bingo isn’t part of the Gamesys network; it is operated by BV Gaming Limited. At least they were slightly on the sister sites ball for the rest of the list as they named Double Bubble Bingo, Megaways Casino and Monopoly Casino. This isn’t the first time Outlook India has tried to meddle in sister site recommendations; it isn’t the first time they have got things badly wrong either. Nevertheless, plenty of positive things were said about Heart Bingo in terms of the fun feel of the site, the generous nature of the welcome offer and the variety of exclusive bingo rooms, which play around the clock and can’t be enjoyed anywhere else.

Heart Bingo Book of King Arthur

To celebrate the King’s Coronation, the Heart Bingo sister sites were one of the only ones to launch a new promotion. From the 6th of May to the 14th, all registered members were invited to stake £20 on any of the regal-themed online slot games and spin the Coronation Prize Wheel. The prize wheel had to be spun on the day of completing the wagering requirements after opting in for the promotion, and nothing was getting in the way of members spinning the prize wheel every day while the promotion was ongoing. The participating slot games included Royal Family, King Maker Megaways and Book of King Arthur, among others. As usual, there was cash, free spins and bingo tickets up for grabs.

: If you have been following this year’s series of Married at First Sight Australia, you may be interested in a recent article posted by the Tab on who are the most compatible couples in the 2023 experiment. Once again, Heart Bingo teamed up with a relationship expert to get her view on which couples will renew their vows at the end of the series, and who will make a break for it. For many viewers, all eyes are on Bronte and the walking red flag, Harrison, who has been gaslighting her to oblivion while throwing grenades into other people’s relationship dynamics. Unsurprisingly, the relationship coach and founder of the dating app, So Synced, advised Bronte that if she wants a healthy relationship, she should steer well clear of Harrison, but it is clear to everyone she refuses to look at him through anything but rose-tinted glasses.

Alyssa and Duncan are also one of the couples with a relationship on the rocks due to her insecurities and self-sabotaging tendencies that constantly leave Duncan walking in a minefield of eggshells. Tahnee and Ollie were dubbed the golden couple of the experiment; even though they are the youngest couple in the experiment, they are also one of the most mature, and their relationship has been strong from the start. The power couple, Melinda and Layton, were ranked as the third strongest couple, despite their tendencies to butt heads and come at the relationship with the same attitude that they take to the boardroom as CEOs.

: With a new series of Love is Blind airing on Netflix, Heart Bingo has teamed up with their favourite relationship expert to speculate on which of the couples will split before the finale airs. Unsurprisingly, it has been another explosive season; it is almost like they exacerbate the drama to ensure that Netflix doesn’t axe the season, isn’t it? Nevertheless, the relationship guru and dating app developer weighed in on season four to dissect the (scripted) drama broiling away in the show, which only allows singletons to get to know their fiancés after they have said “I do”, apparently so they could determine whether or not love is actually blind. This seems a little redundant, given that the adage alludes to how love blinds you to the idiosyncrasies of a romantic partner. Fans are waiting with bated breath to see what unfolds between Chelsea and Kwame. To leave the last episode on a cliffhanger, viewers saw Chelsea say I Do, but the credits started to roll before Kwame made his vow.

Heartt Bingo Netflix Love is Blind

Louella Anderson, the founder of So Synced, dubbed Tiffany and Brett the strongest couple in the experiment as their relationship seemed to be the most genuine, and they created a palpable connection from the start. As for Kwame & Chelsea, there is doubt that their relationship will endure in the long run due to his uncertain and cautious nature. The final couple put under the lens was Paul and Micah, who are apparently a good match in some ways but their inability to get into deep conversations and their general awkwardness spell almost certain disaster.

: If you are wondering why things look a little different on the Heart Bingo promotions page, that is because they’ve recently honoured the season and had a spring clean. Plenty of the top promotions remain, and they have a host of new slot games in the Slot Stars promotion. The rules haven’t changed; you can grab three free spins for every £10 you wager on the eligible games, this week, the eligible slot games include the brand-new fishing-themed slot from Pragmatic Play, Big Bass: Hold & Spinner, Treasure Trove, and fitting with the theme of Easter, Sugar Craze Bonanza by Games Global. Games Global may not be the most revered iGaming developers on the scene, but if they keep creating titles in the same sugary vein as this, they have everything it takes to be up there with the likes of Red Tiger Gaming, NetEnt and Play N Go.

You will have up to 1,024 ways to win up to 10,000x your 20p – £25 stake in this high volatility game, which leaves the Multi Chase feature the centre of the bonus action. To the right hand side of the 5 x 4 reel set, you will find a multiplier pinwheel, which can come into play and boost your line wins on any given spin. If the Sugar Storm feature triggers, you will be spinning with stacked wilds; if you’re really lucky, all five of the reels will turn totally wild, resulting in some of the biggest wins available in the sticky-sweet game.

: To help its members make this spring one to remember, the Heart Bingo sister sites are hosting a £200k Spring Giveaway, in addition to the other spring-related promotions. The promotion will run from March 29 – April 4. To participate, all you need to do is launch one of the eligible online slot games and spin until you have spent £10 on one of the selected slots. There are 11 participating online slot games, including the OG of Egyptian-themed slots, Cleopatra, the fantastical and enchanting game, Pixies of the Forest, the juicy game, Cash Melon, and Da Vinci Diamonds. Each £10 spent on slots will result in 1 entry to the cash giveaway, and you can qualify for up to 500 entries. However, you can only receive one prize from the draw. Players in first, second, third and fourth place will receive £10k, £5k, £2.5k and £1k.

Heart Bingo Spring Giveaaway

Not everything is lost if you miss out on one of the big prizes, players in 5th – 104th place will receive £100, whereas players in 105th – 334th, 335th – 4,334th place, and 4,335th – 12,334th place will receive £50, £20, and £10, respectively. The prize draw will happen on April 6, and all winners will be selected at random. If you are lucky enough to win one of the cash prizes, you will receive your winnings within 72 hours of being notified, as it is paid in cold, hard cash, you won’t need to fulfil any wagering requirements before the cash prize can be withdrawn from Heart Bingo.

: Some say that nothing in life comes for free, but they evidently haven’t heard about the Free Springtime Wheel, which has recently launched at Heart Bingo to help its members put the winter blues in the rear-view mirror. The wheel will be available to spin every day from 12 PM from March 20 to Easter Sunday on April 9. Once you have opted into the promotion, you will have instant access to the wheel, which will give away a guaranteed prize every day. The Easter Wheel can award up to £5 in cash every day or accredit players’ accounts with free spins or bingo tickets. If you win free bingo tickets, these will come with a monetary value of £0.01 – £0.10 and can only be used in the popular bingo room, Heart Bonanza. If you are lucky enough to win the free spins, these can be used on the Gold Train online slot game and be worth £0.03 each. For the free games and tickets, there is a seven-day expiry from the date of issue.

If you are one of the 50 players who receive cash every day, the winnings will appear in your withdrawable balance, meaning that there are no wagering requirements to fulfil – the cash is yours to do as you please! Heart Bingo is also running a separate Easter prize wheel. However, this time, you will need to stake a minimum of £20 on any of the online slot games in the collection to qualify, and the cash prizes are worth up to £50.

: Heart Bingo has been busying itself in the world of reality TV again. This week, it wasn’t Love Island that caught the attention of the bingo and casino platform, it was the drama on Dancing on Ice; ironically one of the hottest shows on ITV. The drama in question revolved around The Only Way is Essex star, Joey Essex, who was dealt a cruel blow during Sunday’s semi-final, which saw Siva Kaneswaran and Mollie Gallagher eliminated. Even though Joey Essex is still in the winning, online bookmakers have him down as the third favourite to win after Sunday’s performance. The two frontrunners in the final, which will take place on the 12th of March, are the Olympic Gymnast, Nile Wilson, and the drag queen, The Vivienne, who made history as the first UK drag queen to win the UK installation of Ru Paul’s Drag Race.

Heart Bingo Dancing on Ice

Currently, the odds on BetVictor stand at 7 / 1 for Joey, 5 / 1 for The Vivienne, and 1 / 4 for Nile Wilson. When speaking with Heart Bingo, an ice skating coach, Daniel King mentioned how Nile was also the judge’s favourite after the scores came in last Sunday. However, in Daniel King’s view, there isn’t all too much of a difference between their performances. He thinks it will all come down to the public vote during the final, which has its work cut out for it if it will top the emotional levels of the semi-final, which saw Joey Essex break down in tears before proclaiming that his performance was for his mum.

: Rather unsurprisingly, while all the drama is unfolding at the Love Island villa, Heart Bingo sat down with the relationship expert Louella Anderson again this week to discuss the most recent happenings on the largely staged show (sorry not sorry). The findings of the So Synced dating app creator were then shared by the newspaper, The Daily Star, on February 22nd. One of the biggest feats of drama from the villa this week was the lack of emotional intelligence exhibited by one of the contestants, Tanya. Yet, Anderson was hardly the only one waving a red flag at the contestant’s behaviour following an emotional spat with two of her fellow contestants, Martin and Shaq.

Some may say that Anderson’s take on how Tanya handled the love triangle drama was a little blind-sighted, given that situations are amplified to keep viewers hooked on the sham narratives set up by the TV producers. Nevertheless, the ‘relationship expert’ gorged on Tanya’a betrayal, which resulted in a secret rendezvous with Shaq after proclaiming her love and devotion for Martin. Naturally, Martin dubbed her selfish and insincere, which Anderson agreed with, noting that Tanya should have been mindful of her words and actions. Seemingly oblivious to the fact that most contestants are on the show to boost their Instagram followers, Anderson advised Tanya to use her time in the villa to learn and grow – not that she will be able to see the advice, given that contestants aren’t able to communicate with the external world to amplify the pressure of the experiment!

Can Heart Bingo be trusted?

trust score


Heart Bingo is a 3 Star trusted casino.

1. UKGC License Heart Bingo is covered by UK Gambling Commission licence 39576, held by BV Gaming Limited.
2. UKGC Fines BV Gaming Limited made a payment of £1.72m in lieu of a formal financial penalty in February 2022 after the UKGC identified failings with the company’s money laundering and customer protection policies.
3. Customer Service Customers can contact Heart Bingo for customer support via email, live chat or social media and can request a callback, but can’t call customer services directly.
4. Trustpilot Score After over 700 reviews, Heart Bingo is rated at 2.8 out of 5 on Trustpilot. That’s slightly below average for a casino.
5. Company Location BV Gaming Limited is based in Gibraltar.
6. Visible T&C’s Key terms are listed alongside all promotions at Heart Bingo.
7. Social Media Presence Heart Bingo has thousands of followers on both Facebook and Twitter, and provides customer support on both platforms.
8. Number of Sister Sites There are only three Heart Bingo sister sites on the BV Gaming Limited network.
9. Games portfolio In addition to all of its bingo rooms, Heart Bingo has several hundred slots, live game shows, live dealer games and more.
10. Gamstop links The GamStop logo and link appear in the footer of Heart Bingo.
Overall SCORE > ★★★★★ – 3/5 Stars

Heart Bingo Review 2024

Heart Bingo will be a familiar name to most UK-based players. That’s because Heart Radio is also a familiar name to most people in the UK, and the two are linked. This is the official bingo site of the popular radio station, and that connection alone helps to drive players towards the site. Is it worth sticking around when they get there, though? Is Heart Bingo better or worse off under the ownership of BV Gaming Limited than it was under its previous owners? Let’s assess the casino step by step.

Heart Bingo sister sites homepage

Heart Bingo Welcome Offers

New players at Heart Bingo automatically receive fifty free bingo tickets for the Heart Bonanza Bingo room purely for signing up. The tickets have to be used within seven days of allocation, but other than that, they come with no strings attached. A secondary promotion offers £30 in bingo tickets plus one hundred free spins on slots for everyone who deposits £10 and then plays through it on either bingo or slots within seven days of registration. Only deposits made with a debit card trigger the promotion. There are no stated wagering requirements.

Ongoing Promotions

There aren’t any “big” ongoing promotions at Heart Bingo. There’s no loyalty reward program, and there aren’t any promotions that work on a month-to-month basis. There are, however, daily and weekly promotions. 

The Newbie Room: A special bingo room for new players only, open for just five days after a player signs up to Heart Bingo. 

Deluxe Box: Spend £10 in any bingo room or on any online slots game to open a “Deluxe Box.” They work a little like loot boxes in video games, in that you don’t know what’s in them until you open and the prize could be worth more or less than £10. 

A Daily Grand: A random £1000 spot prize will be won by one lucky player somewhere within the casino every day. 

Penny Bingo: Buy bingo tickets for just 1pm a time without seeing a reduction in the value of prizes. This is a seasonal offer and might be available or unavailable from month to month. 

Slot of the Week: One randomly chosen slot will have special prizes attached to it, including enhanced bonuses and free spins. 

Pros and Cons of Heart Bingo

After more than a decade on the internet, Heart Bingo is firmly established and is a favourite of many players despite the recent spate of bad reviews. Most of those players would probably agree that these are the site’s biggest pros and cons:-


•No wagering requirements on free spins or winnings generated because of them. All winnings can be withdrawn as cash immediately. 

•Features a range of exclusive Heart Bingo-only casino games, including “Olly Murs’ All Star Slots,” and “Olly Murs’ Big Box Bonus.” 


•The list of options under the menu button is long and confusing, making the FAQ section and payment information difficult to locate. 

•Withdrawals by debit card can take up to 5 days, which is unacceptably slow by modern standards. 

Featured Slots and Casino Games

Heart Bingo All Star Slots

Unusually for a bingo site, Heart Bingo doesn’t make a feature out of its bingo games. They’re all tucked away under a “bingo” subheader on the menu, with just three in-play games featured further down the homepage. Penny Bingo, the Daily Grand bingo room, and the free-to-play “Heart Bonanza Bingo” get pride of place. Since moving from Gamesys to BV Gaming Limited, the focus of Heart Bingo has been slots. 

The slots that get the most attention at Heart Bingo are the ones that have been made specifically for the casino. Heart Bonanza is the most obvious example, although if you know your slots you’ll recognise that it’s just Sweet Bonanza by Pragmatic Play with a Heart logo slapped on it. That doesn’t change the fact that Sweet Bonanza is a top slot, though, and this clone version is as much fun as the original. The wild west-themed Marvellous Magnificent 7s is also a popular and exclusive game in the Heart Bingo casino. The old classics still pull in more people than anything else, though, and by “old classics,” we mean Fluffy Favourites, Fishin’ Frenzy, Starburst, and Rainbow Riches. All four of the slots are nestled among the exclusives in Heart Bingo’s “Hot Picks” section, further underlining just how incredible their staying power is. 

Like most big-name modern online slots and casino websites, Heart Bingo now offers Slingo, instant win games, live dealer games, and live games based on popular game shows. It’s no longer a bingo site. It’s a one-stop shop. 

Deposit and Withdrawal Methods

Whoever runs the Heart Bingo website could do with re-writing the entire information section that discusses payments, because it’s as clear as mud. In one place we’re told that the only way to make a deposit is through a bank transfer or debit card, but the bottom of the FAQ section mentions Skrill, Neteller, and PayPal might be accepted depending on player location. 

Card withdrawals may take 3-5 days. Even e-wallet withdrawals could take 1-3 days, with no explanation offered as to why this would be the case. PayPal transactions – if you’re able to make them – should happen within 24 hours. These payment terms are fairly uniform across the Heart Bingo sister sites.

Customer Support and License

Heart Bingo supports live chat, direct messaging, social media messaging, and telephone call customer assistance. You can’t call them, though – you have to register a request and they’ll call you. This has been a bone of contention with some reviewers on TrustPilot and elsewhere. 

Heart Bingo is a triple-licensed casino website, holding licenses in the UK, Ireland, and Gibraltar. The license granted by the UK Gambling Commission is the most important of them, and is held under account number 39576 via BV Gaming Limited. The same licence covers all of the Heart Bingo sister sites.

Heart Bingo – The Verdict

Heart Bingo doesn’t make you jump through hoops with bonus wagering requirements. That’s a good thing. It has exclusive slots and games, a range of promotions, and a variety of customer support options. All of this screams “great casino,” and yet the customer complaints persist. It’s possible that some of these complaints come from people who just preferred Heart Bingo the way Gamesys ran it, and haven’t taken to the BV Gaming Limited revamp. Times change, though, with new Heart Bingo sister sites and a new look and feel for the site overall. It’s obviously not to everybody’s tastes, but that doesn’t mean you won’t like it. 

Heart Bingo Mobile

What are players saying about Heart Bingo?

Here are our condensed/reader’s digest summaries of recent player reviews of Heart Bingo. The reviews are genuine, but we’ve edited some of the comments to keep them brief and on-topic.

  • 14-Jun-2023 by Richard:
    I agree with the review that said playing at Heart Bingo is like flushing your money down the toilet. There are simply no payouts to be had here; it’s pointless signing up. Avoid. – source: TrustPilot
  • 13-Jun-2023 by Paul:
    I might as well have flushed my money down the toilet. I’ve blown through £60 at 20p per spin. In that time, all I got was one bonus which paid £1.40. I’m never playing here again.– source: TrustPilot
  • 12-Jun-2023 by Veronica:
    I’m happy with the customer support at Heart Bingo. I had a problem, but the support team cleared it up immediately.– source: TrustPilot
  • 11-Jun-2023 by Kelly:
    I spent £300 playing at Heart Bingo. All the site does is take; I didn’t get so much as 30p back. Don’t play here, it’s a total scam. Every spin is dead. This was my first time playing here, and it will also be my last. – source: TrustPilot
  • 06-Jun-2023 by Natasha:
    I support Heart Bingo all the way. Customer support is always helpful, and payouts are fast when you win. It’s one of the best slots sites I’ve ever played at. – source: Trustpilot
  • 16-May-2023 by Jasmin:
    I joined Heart Bingo, deposited £100, and didn’t win a thing. Also, I kept getting kicked off the games every time I tried to play. – source: TrustPilot
  • 16-May-2023 by Lip:
    I had an account query and spoke to Chantelle on the chat service. She was great – she resolved everything in a matter of minutes. – source: TrustPilot
  • 06-May-2023 by Jade:
    I love Heart Bingo. I’ve had quite a few good wins here. It’s a site I’d definitely recommend. – source: TrustPilot
  • 02-May-2023 by Jason:
    I had a question about the withdrawal process. I spoke to Samir on chat about it, and he was very polite and helpful. – source: TrustPilot
  • 02-May-2023 by Mark:
    Heart Bingo seems to take and take but never pay out. I haven’t seen a return after spending £1200. I think it’s time I moved on. – source: TrustPilot
  • 31-Jul-2022 by LMarie:
    I asked for a withdrawal on July 1st and still don’t have it. They keep telling me there’s an issue with Natwest but Natwest know nothing about it. They’re accepting money while knowing that they have payment problems; it’s unacceptable. – source: TrustPilot
  • 29-Jul-2022 by Andrew:
    I’ve never had payment problems with them before, including large withdrawals, but recently I’ve been kept waiting longer than a week. They’re blaming Natwest. Julia on customer service has been very good and helpful, but I still don’t have my money. . – source: TrustPilot
  • 28-Jul-2022 by Claire:
    As of today, I’ve been chasing a withdrawal for 23 days. I ask for callbacks, but they never call me. They’re clearly scamming us, and I’ll never spend my money here again – source: TrustPilot
  • 27-Jul-2022 by Jue:
    Customer service staff have been helpful and supportive, but Natwest doesn’t know anything about the issue that’s supposed to exist. Why should we have to chase after our own money? This is Heart Bingo’s problem to solve. – source: TrustPilot
  • 20-Jul-2022 by Sophie:
    Heart Bingo is awful. I’ve never won a single thing playing here. Don’twaste your time or money when there are so many better places you could be playing. – source: TrustPilot
  • 25-Jan-2022 by Jacqui:
    I’ve closed my account for good. The games have changed and the payouts have dropped. Compare the same games with Butler’s Bingo and you’ll win there a lot more often. Something’s happened since it moved to BV Gaming and it’s not good. – source: TrustPilot
  • 24-Jan-2022 by P Spring:
    I signed up last weekend and have only played a few games, but I struggled with claiming the deposit bonus. Fortunately, Bryson and Julia on the customer support team were really helpful and sorted it out for me.– source: TrustPilot
  • 20-Jan-2022 by Gail:
    The customer service is disgraceful. They tell you they’ve sent you emails when they haven’t. They have no problem sending promotional emails to me but when I want a response to a complaint I get nothing. Their license should be revoked. – source: TrustPilot

Heart Bingo – A Marketing Machine

Heart Bingo has achieved brand uniformity with Heart Radio. The logo is the same, the colour scheme is the same – even the advertising jingles are the same. Going further than that, the content of adverts for the radio station and the bingo site (if we can even still call it a bingo site) tends to be similar. Heart Radio adverts focus on showing us people who are laughing, joking, and having fun. Heart Bingo adverts do exactly the same. 

Heart Bingo is a brand that’s been all over British television, on the radio, and in magazines. Whether we’re talking about new owners BV Gaming Limited or Gamesys, their predecessors, little expense has been spared when it comes to getting the brand’s name out there.

If you’ve got a long memory, you might remember a Heart Bingo television commercial campaign involving computer-generated red balls that transformed into cars, planes, or other objects connected to prizes that could be won at the bingo site. Sadly, the prizes have been scaled down a little since then!

When the bouncing CGI balls went away, Heart Bingo took a “togetherness” approach to advertising, focusing on bingo winners popping champagne corks and celebrating with their loved ones. It’s not the most original approach to take when advertising a bingo or casino site – far from it, in fact – but the reason it’s become a cliche is because it works. This was back in a time when Heart Bingo didn’t rely on celebrity partnerships to attract people to the product. If you’ve been paying attention, you’ll know that they’ve gone in a drastically different direction since then. Instead of focusing on “real life” people experiencing life-changing wins, the appeal of Heart Bingo is now inextricably linked to the appeal of pop singer Olly Murs. 

Heart Bingo Olly Murs

Heart Bingo’s Audience

Heart Radio was once thought of as a radio station for women. Similarly, bingo was once thought of as a hobby for women. Both perceptions have changed. Heart Radio is open to everybody, and so is Heart Bingo. As part of broadening its appeal, though, Heart Bingo has dropped its focus on bingo. It’s as dedicated to slots as it is to bingo these days, and it wouldn’t totally stun us to see the brand’s name changed to “Heart Casino” in the future. It would be a far more accurate description of the product. 

While bingo doesn’t enjoy the best of reputations among younger gamers – by which we mean that people under 30 tend to think that bingo is for old people – Heart Bingo is doing its bit to change that. The demographic of people who listen to Heart Radio is younger than that of your average radio station, and it doesn’t take a massive leap to imagine that the demographic of people who play at Heart Bingo is younger than at your average casino, too. That would explain why Olly Murs was sought out to become the face of the brand rather than, for example, Cliff Richard or Donny Osmond. 

Heart Bingo – A Brand Born Again

The Heart Bingo site we see today is very different from the Heart Bingo site we saw ten years ago. That’s to be expected, but the differences with the modern Heart Bingo are more striking than they would be had the ownership of the brand not changed hands. It was Gamesys that brought this branded website into the casino world, but, as we’ve mentioned several times, BV Gaming Limited is the current custodian. When Heart Bingo changed hands, the site got a new look, a new direction, and a new focus. It also got a full media relaunch, and it was quite the event on British television. 

Seeking a new face for the brand, Heart Bingo turned to Olly Murs of “X-Factor” fame. He didn’t win the televised singing competition, but his career has gone better than the careers of many of those who have. Murs has had number one singles and albums, and while he’s not quite as big a deal today as a singer as he was a decade ago, he still has a devoted fanbase. The recent success of this casino site certainly seems to suggest that Olly Murs is capable of persuading people to play bingo. 

Murs has appeared on television adverts, YouTube commercials, and promotional images for Heart Bingo for several years. He’s also become the focus of a small range of branded slots and casino games that feature his name, music, and likeness. Never let it be said that the people behind Heart Bingo aren’t getting the best out of this celebrity endorsement deal. Murs does more for Heart Bingo than most celebrity partners do for their respective casino sites. 

Simultaneously ticking the always-popular categories of “cheeky chappie” and “cute,” Murs is the ideal brand partner for Heart Bingo, and will probably remain so until he either loses his commercial appeal or his looks start to fade! 

Extra Celebrity Help

Heart Bingo Theakston Holden

Heart Bingo also gets a little celebrity assistance from a couple of other well-known celebrity names. Those names are Jamie Theakston and Amanda Holden, who team up to present the Heart Radio breakfast show on weekdays. Both of them – and Holden in particular – are thought of as big-name celebrities in the UK. 

Neither Theakston nor Holden are “properly” affiliated with Heart Bingo, but it’s part and parcel of their jobs as Heart Radio presenters to get involved with promoting the bingo site every now and then. They’re yet to appear in a televised advert for the brand – and might never do so – but they’ve been happy to pose for photos to go on press releases. There are certainly worse people to be able to call upon when you’re looking to give your casino brand a little boost, and we’re sure the people at Heart Bingo are happy to have them.