Heart Bingo Sister Sites

Heart Bingo Sister Sites

Most bingo-orientated casino sites are on a platform surrounded by other bingo sites. Heart Bingo is not. The ownership of the casino has changed hands a couple of times, and it now finds itself sharing a platform with a sports betting company you’ve probably heard of – along with one that you probably haven’t. Here’s a feature set of the most popular Heart Bingo sister sites.

Bet Victor

Bet Victor is instantly recognisable as one of the top sports betting brands in the UK, and arguably the best known of the Heart Bingo sister sites overall. It’s currently advertised by football legends Harry Redknapp and Michael Owen, although many other famous sporting names have been involved in promoting the company in the past. It offers odds on everything from top-flight football to obscure dog races, including everything in between. It’s a strange sister site for Heart Bingo to have, but it means BV Gaming Limited has two big names under the same roof.  Sports betting might be what Bet Victor is known for – and that’s unlikely to change – but the site has been trying to branch out in recent years. It now offers bingo, slots, and live casino games for players to play while waiting for their sports bets to come in. Those additions have taken Bet Victor to new heights. 

Parimatch

Quite why BV Gaming Limited felt like it needed another sports betting casino site when it already had Bet Victor is unclear. Maybe the company believes it’s impossible to have too much of a good thing? Whatever the reason, Parimatch is the second of the Heart Bingo sister sites. It’s a name that isn’t especially well-known in the United Kingdom, but it’s a big deal on the European mainland. Parimatch was founded in Kyiv, Ukraine, during the mid-1990s and expanded rapidly. It’s now so big a sports betting site that it has boxing legend Mike Tyson as an official brand ambassador, and Italian football giants Juventus F.C. as a partner. In terms of basic design, though, it looks a lot like Bet Victor once you adjust to the yellow and black colour scheme. It even has the same range of additional betting options and casino games as its bigger sibling. It doesn’t touch on bingo – but it would probably be to the detriment of Heart Bingo if it did. 

TalkSPORT Bet

TalkSPORT Bet is the newest of the Heart Bingo sister sites to join the BV Gaming Limited platform, and the only real question is what took it so long? TalkSPORT is arguably the best-known sports radio channel in the UK, famous for its controversial hosts and hot-take opinions. Listening to TalkSPORT on the way home from a match has become a tradition for thousands of football fans up and down the country, so there was always obvious potential for the brand to join the iGaming world. Having finally decided to do so, it makes all the sense in the world for TalkSPORT to enter into partnership with the brains behind BetVictor – it’s a famous sports radio brand joining a famous sports betting brand, and that’s basically a match made in heaven. That doesn’t mean that TalkSPORT Bet is a perfect betting site, though. It has the same problem as the other Heart Bingo sister sites in that it’s little more than a clone of BetVictor itself, albeit a clone decked out in TalkSPORT’s familiar black and yellow colours.

Heart Bingo News

16th April 2024: Heart Bingo has introduced the Spring Time wheel promotion, inviting players to spin the wheel daily for a chance to win a range of enticing prizes this spring season. This promotion allows every participant who opts in, deposits and wagers a minimum of £20 on any of the selected online slot games to qualify for a daily spin. The rewards available from the Spring Time wheel vary from free spins on popular slot games to bingo bonuses and even cash prizes. The top prize of £100 is awarded once each day; note, you won’t know if the daily prize has already been claimed! Included in the promotional games are some of Heart Bingo’s most popular slots, including Secrets of the Phoenix, WAGs Shopping Spree and Frog of Riches. To ensure that all participants have a fair and enjoyable experience, Heart Bingo has set specific terms and conditions for this promotion. Players must be 18 years or older and located in an eligible jurisdiction to participate. The bonuses and free spins come with their own wagering requirements, which need to be met before any winnings can be withdrawn.

The prize wheel will be available to spin every day (if you meet the wagering criteria) from 12 am and 11:59 pm daily until the 31st of May, when a new promotion will undoubtedly take its place. As usual, this is only one of the promotions available at the Heart Bingo sister sites, which always pride themselves on providing a broad range of promotions.

5th January 2024: Heart Bingo has launched an exciting £25k Christmas Raffle, offering members a fantastic way to kick off the new year. This promotion, running from 10 am on December 18, 2023, to 11:59 pm on December 31, 2023, invites players to earn raffle tickets by engaging in their favourite pastime – playing slots. For every £10 wagered on selected slot games, participants receive one raffle ticket, with a daily cap of 50 tickets per player. The real-time update of ticket collection is a handy feature, allowing players to track their progress directly on the game window of the qualifying slots. The selected slots for this promotion include a variety of popular titles like ‘Alexander the Great World Conquerer’, ‘Big Bass Keeping it Reel’, ‘Santa Surprise’, and ‘Slingo Bells’, among others. This diverse selection ensures that players have plenty of options to enjoy while accumulating raffle tickets.

In addition to the main raffle, players have the chance to win instant Free Spin prizes based on specific combinations in their raffle ticket numbers. These prizes range from 5 to 50 free spins on games like ‘Plenty of Presents’ and ‘Santa Surprise’, depending on the combination of digits in the ticket number. Winners of these instant prizes are notified via inbox messages and must opt-in on the same day to claim their free spins. The grand finale of this promotion is the final prize draw, scheduled for New Year’s Day, January 1, 2024. The lucky winner of this draw will be awarded a whopping £25,000 in cash. This prize will be randomly selected from all qualifying tickets, and the winner will be contacted through their registered email or phone number.

21st December 2023: WhichBingo, a reputable source for online bingo site reviews, has recently unveiled its list of the most trusted bingo sites. Interestingly, Heart Bingo, a popular platform, did not make it to this prestigious list. However, it did feature on the secondary list of the most popular bingo sites in 2023. This distinction highlights the site’s appeal among players, despite not being ranked among the top in terms of trust. Heart Bingo’s popularity can be largely attributed to its association with Heart Radio, a well-known radio station in the UK. This connection provides a unique marketing edge, drawing in members who are fans of the radio station and enjoy the familiarity and entertainment value it brings to the gaming experience. The platform leverages this association effectively, creating a sense of community and familiarity that resonates with its audience.

The site offers a range of bingo games and other gaming options, appealing to a broad spectrum of players. Its user-friendly interface, coupled with the engaging and lively atmosphere inspired by its radio association, makes it a go-to destination for many online bingo players. While it may not have secured a spot on the list of the most trusted sites, its popularity is a testament to its ability to attract and retain a dedicated player base. Heart Bingo’s success story is indicative of the importance of brand association and community engagement in the online gaming industry. By aligning with a popular radio brand, the platform has managed to carve out a niche for itself, appealing to both bingo lovers and fans of Heart Radio.

14th December 2023: Planet Sport recently published an article delving into the digital allure of bingo in Ireland, a game deeply ingrained in Irish culture that has successfully transitioned to the online realm. This shift has seen online bingo become a mainstay of entertainment for Irish players, blending traditional enjoyment with the convenience of modern technology. Among the various online bingo platforms, the Heart Bingo sister sites stand out for their engaging user experience and warm, welcoming community. They are celebrated for their vibrant interfaces, easy navigation, and a diverse array of bingo rooms catering to different player preferences. The focus on fostering friendly and interactive environments makes them a top choice for Irish players. Heart Bingo’s appeal is further enhanced by its extensive range of games, including exclusive bingo rooms and slots, coupled with regular promotions and bonuses, striking a balance between rewarding play and a fun community atmosphere.

Other platforms gaining popularity in Ireland include Mirror Bingo, which offers a classic bingo experience with a modern twist. Its intuitive platform appeals to both new and seasoned players, blending the familiarity of traditional bingo with the latest online gaming technology. Mirror Bingo is known for its diverse gaming options, frequent promotions, and jackpot opportunities. The Sun Bingo, affiliated with The Sun newspaper brand, is known for its lively community and extensive range of bingo games. Its user-friendly design and cheerful theme contribute to an enjoyable gaming experience, offering innovative bingo variants and generous bonuses. LeoVegas Bingo excels in mobile gaming, providing a top-notch experience for players on the go. Its focus on mobile accessibility makes it a favourite among tech-savvy players.

6th December 2023: The Heart Bingo sister sites are offering their players an opportunity to spin the free Feel Good Wheel every day in return for phenomenal prizes. This promotion is loaded with a variety of casino gifts, including tickets, free spins, and cash prizes. To participate, players need to opt-in each day through the Promotion tab. The prizes on offer include free spins valued at £0.03 per spin on the Gold Train Slot Game, bingo tickets valued between £0.01 and £0.10 for the Heart Bonanza Bingo Room, a Slot Bonus that can be used on any slot game, and £10 cash prizes. Additionally, there are exclusive offers like playing £5 on Bubble Wild Bingo or Slot to get 5x 10p Spins on Bubble Wild Slot Game.

The winnings from free spins and tickets are credited to the player’s cash withdrawable balance. However, participants will want to note that these free spins and bingo tickets expire 7 days after being credited if not used. The slot bonus also follows the same expiration rule. This promotion is subject to certain restrictions. For starters, it is only available to direct recipients of the offer and wagering counts towards the first offer opted into. Once that offer is completed, wagering then counts towards the next opted-in offer. All customer offers are limited to one per person per qualifying period. The promotion runs daily from 12 am to 11.59 pm until 31st December 2023. This initiative by Heart Bingo provides an engaging way for players to potentially win various rewards each day, adding an extra layer of excitement to their gaming experience.

24th November 2023: Now that the show has ended, the Heart Bingo sister sites teamed up with relationship expert Louella Alderson once again to delve into the dynamics of the couples from Married at First Sight 2023. The insights offer a compelling glimpse into which relationships might endure beyond the experiment. Tasha and Paul are seen as a couple with a strong chance of lasting. Despite needing to work on communication, their emotional connection and shared values and goals hint at a promising future. Tasha’s fiery nature, balanced by Paul’s calm demeanour, adds a unique dynamic to their relationship. However, they must address issues like Tasha’s reactivity and Paul’s assertiveness for long-term success. In contrast, Ella and JJ’s relationship, primarily based on physical attraction, seems less likely to endure. The lack of a deeper emotional connection and Ella’s focus on physical intimacy over emotional bonding are significant concerns.

Adrienne and Matt face a challenging future, primarily due to differing life goals, particularly around children, and a lack of effective communication. Their relationship lacks fun and meaningful interaction, with Matt often ignoring Adrienne’s concerns. Erica and Jordan, however, show promise. Despite their differences, they share a strong emotional bond, understanding each other’s past traumas. Their willingness to work through issues suggests a resilient relationship. Finally, Georges and Peggy’s relationship seems to be on shaky ground. Their initial strong connection has given way to increasing clashes, with Georges often compromising more than Peggy. Their differing passions and interests, coupled with a lack of mutual understanding, indicate a likely separation.

13th November 2023: There was a striking turn of events in the world of dance and television when, Ellie Leach, formerly known for her role as Faye Windass on ‘Coronation Street’, emerged as the standout star on BBC’s devoutly-followed competition ‘Strictly Come Dancing’, becoming the contestant the bookmakers have pegged as the favourite. Initially positioned in the middle of the odds, Leach, along with her professional dance partner Vito Coppola, has demonstrated remarkable consistency in their performances over the past seven weeks, culminating in a sensational samba during Halloween Week that scored an impressive 38 out of 40.

This standout performance catapulted the duo from third to first in the betting rankings, as per Heart Bingo’s observation, signifying a significant shift in expectations. The pair’s week one jive had already signalled their potential, and their ever-strengthening partnership has fuelled speculation not only of a possible victory on the show but also of a romantic connection between the two single stars, though bookies haven’t given the odds on the pair extending their partnership beyond the competition. As the competition moves forward, Leach’s odds have been slashed dramatically, making her the top favourite with odds of 7 / 4, ahead of fellow contestants Bobby Brazier and Nigel Harman. This shift marks a substantial rise from her initial 12 / 1 odds, reflecting her growing stature as the one to beat for the coveted Glitterball trophy. Although, as this season has shown, and the Heart Bingo sister sites have digressed, just about anything can happen so there is no such thing as a safe bet!

2nd November 2023: The Heart Bingo sister sites have teamed up with a dance professor once more to discuss the latest happenings in the Strictly Come Dancing competition, which is drawing a record number of viewers this year thanks to its all-star cast. Fans across the nation have been eagerly following each twist, turn, and elimination. In a not-so-unique collaboration, the popular bingo platform joined forces with a renowned dance professor to shed light on the recent eliminations from the competition, which saw Zara McDermott leave the competition. The collaboration between Heart Bingo and Dr Jill Rose Jacobs provides a fresh perspective, diving deep into the nuances of the dance world. The dance professor’s expertise unravels the intricacies of performances, offering keen insights into the strengths and weaknesses that may have influenced the judges’ decisions. While the dance floor has seen numerous talents gracing it this season, the eliminations have left fans curious and sometimes shocked. The duo explored the performances of the eliminated contestants, reflecting on their journey and what might have led to their departure.

One of the highlights of the discussion was the predictions about the next stage of the competition. Drawing upon the professor’s rich experience and her keen eye for detail, speculations were made regarding who might dazzle the audience next and who might face the challenge of the dance-off. The dance professor underscores the blend of art, skill, and strategy that goes into each performance, making every twirl and jump on the dance floor even more mesmerizing to watch.

26th October 2023: On the 23rd of October, Heart Bingo launched one of its biggest prize giveaways to date; it came in the form of the £20k raffle, which will give the full prize pool to the player who holds the winning ticket! To get involved, members of the Heart Bingo sister sites can pick up tickets by wagering £10 or more on any of the qualifying online slot games and earning raffle tickets. Every £10 wagered will result in the issue of one raffle ticket, and participating players can earn up to 50 tickets each day until the promotional window closes on the 5th of November at 22:59. There are plenty of participating games that are well worth a spin, including Age of the Gods: God of Storms, Action Boost: Gladiator, and Little Gem Hold and Spin.

To review the raffle tickets you have accrued to date, you will have to log into your account via the website; they won’t appear on the mobile app. Even though there is only one massive cash prize up for grabs, for the participants who miss out, there are some free spins offers to cushion the blow of missing out on a life-changing sum of cash. You will win an instant free spin cash prize if your raffle tickets contain multiple instances of the same digit. If your ticket contains three instances of the same digit, you will receive five free spins on Little Gems; if all six of the digits match, you will receive 50 free spins on Cash Vault.

12th October 2023: Halloween has arrived at the Heart Bingo sister sites a little early this year with the rollout of the new Howl at the Moon promotion, which will run from October 9th to October 15th. To participate, log into your account, opt into the promotion and stake £20 or more to be in with a chance of winning a cash prize of up to £100! As you can probably guess from the title of the promo, all participating games come with a wolf theme, including the staple wolf slot, Wolf Gold, and yet another gem from Pragmatic Play, Curse of the Werewolf Megaways! Every day you meet the staking requirements you will be invited to spin the prize wheel the very same day, just be sure to spin it before 11:59 p.m., otherwise, your staking may be in vain! It may also be worth spinning the prize wheel as soon as possible as there are only 2x £100 cash prizes up for grabs each day, and rather sneakily, you won’t know when they have been claimed by another player!

In addition to the cash prizes, there are also bonuses you can enjoy across the Heart Bingo sister sites, such as free spins on the selected games, which are all once again wolf-themed, but thankfully, due to the competitiveness between iGaming developers when it comes to creating hit Halloween games, there are plenty to choose from. If you do win a prize, it will need to be claimed within seven days, and if you’re lucky enough to win a cash prize, as usual, there are zero wagering requirements to fulfil.

Can Heart Bingo be trusted?

★★★★★

Heart Bingo is a 3 Star trusted casino.

1. UKGC License	Heart Bingo is covered by UK Gambling Commission licence 39576, held by BV Gaming Limited.
2. UKGC Fines	BV Gaming Limited made a payment of £1.72m in lieu of a formal financial penalty in February 2022 after the UKGC identified failings with the company’s money laundering and customer protection policies.
3. Customer Service	Customers can contact Heart Bingo for customer support via email, live chat or social media and can request a callback, but can’t call customer services directly.
4. Trustpilot Score	After over 700 reviews, Heart Bingo is rated at 2.8 out of 5 on Trustpilot. That’s slightly below average for a casino.
5. Company Location	BV Gaming Limited is based in Gibraltar.
6. Visible T&C’s	Key terms are listed alongside all promotions at Heart Bingo.
7. Social Media Presence	Heart Bingo has thousands of followers on both Facebook and Twitter, and provides customer support on both platforms.
8. Number of Sister Sites	There are only three Heart Bingo sister sites on the BV Gaming Limited network.
9. Games portfolio	In addition to all of its bingo rooms, Heart Bingo has several hundred slots, live game shows, live dealer games and more.
10. Gamstop links	The GamStop logo and link appear in the footer of Heart Bingo.
Overall SCORE >	★★★★★ – 3/5 Stars

Heart Bingo Review 2024

Heart Bingo will be a familiar name to most UK-based players. That’s because Heart Radio is also a familiar name to most people in the UK, and the two are linked. This is the official bingo site of the popular radio station, and that connection alone helps to drive players towards the site. Is it worth sticking around when they get there, though? Is Heart Bingo better or worse off under the ownership of BV Gaming Limited than it was under its previous owners? Let’s assess the casino step by step.

Heart Bingo Welcome Offers

New players at Heart Bingo automatically receive fifty free bingo tickets for the Heart Bonanza Bingo room purely for signing up. The tickets have to be used within seven days of allocation, but other than that, they come with no strings attached. A secondary promotion offers £30 in bingo tickets plus one hundred free spins on slots for everyone who deposits £10 and then plays through it on either bingo or slots within seven days of registration. Only deposits made with a debit card trigger the promotion. There are no stated wagering requirements.

Ongoing Promotions

There aren’t any “big” ongoing promotions at Heart Bingo. There’s no loyalty reward program, and there aren’t any promotions that work on a month-to-month basis. There are, however, daily and weekly promotions. 

The Newbie Room: A special bingo room for new players only, open for just five days after a player signs up to Heart Bingo. 

Deluxe Box: Spend £10 in any bingo room or on any online slots game to open a “Deluxe Box.” They work a little like loot boxes in video games, in that you don’t know what’s in them until you open and the prize could be worth more or less than £10. 

A Daily Grand: A random £1000 spot prize will be won by one lucky player somewhere within the casino every day. 

Penny Bingo: Buy bingo tickets for just 1pm a time without seeing a reduction in the value of prizes. This is a seasonal offer and might be available or unavailable from month to month. 

Slot of the Week: One randomly chosen slot will have special prizes attached to it, including enhanced bonuses and free spins. 

Pros and Cons of Heart Bingo

After more than a decade on the internet, Heart Bingo is firmly established and is a favourite of many players despite the recent spate of bad reviews. Most of those players would probably agree that these are the site’s biggest pros and cons:-

Pros:

•No wagering requirements on free spins or winnings generated because of them. All winnings can be withdrawn as cash immediately. 

•Features a range of exclusive Heart Bingo-only casino games, including “Olly Murs’ All Star Slots,” and “Olly Murs’ Big Box Bonus.” 

Cons:

•The list of options under the menu button is long and confusing, making the FAQ section and payment information difficult to locate. 

•Withdrawals by debit card can take up to 5 days, which is unacceptably slow by modern standards. 

Featured Slots and Casino Games

Unusually for a bingo site, Heart Bingo doesn’t make a feature out of its bingo games. They’re all tucked away under a “bingo” subheader on the menu, with just three in-play games featured further down the homepage. Penny Bingo, the Daily Grand bingo room, and the free-to-play “Heart Bonanza Bingo” get pride of place. Since moving from Gamesys to BV Gaming Limited, the focus of Heart Bingo has been slots. 

The slots that get the most attention at Heart Bingo are the ones that have been made specifically for the casino. Heart Bonanza is the most obvious example, although if you know your slots you’ll recognise that it’s just Sweet Bonanza by Pragmatic Play with a Heart logo slapped on it. That doesn’t change the fact that Sweet Bonanza is a top slot, though, and this clone version is as much fun as the original. The wild west-themed Marvellous Magnificent 7s is also a popular and exclusive game in the Heart Bingo casino. The old classics still pull in more people than anything else, though, and by “old classics,” we mean Fluffy Favourites, Fishin’ Frenzy, Starburst, and Rainbow Riches. All four of the slots are nestled among the exclusives in Heart Bingo’s “Hot Picks” section, further underlining just how incredible their staying power is. 

Like most big-name modern online slots and casino websites, Heart Bingo now offers Slingo, instant win games, live dealer games, and live games based on popular game shows. It’s no longer a bingo site. It’s a one-stop shop. 

Deposit and Withdrawal Methods

Whoever runs the Heart Bingo website could do with re-writing the entire information section that discusses payments, because it’s as clear as mud. In one place we’re told that the only way to make a deposit is through a bank transfer or debit card, but the bottom of the FAQ section mentions Skrill, Neteller, and PayPal might be accepted depending on player location. 

Card withdrawals may take 3-5 days. Even e-wallet withdrawals could take 1-3 days, with no explanation offered as to why this would be the case. PayPal transactions – if you’re able to make them – should happen within 24 hours. These payment terms are fairly uniform across the Heart Bingo sister sites.

Customer Support and License

Heart Bingo supports live chat, direct messaging, social media messaging, and telephone call customer assistance. You can’t call them, though – you have to register a request and they’ll call you. This has been a bone of contention with some reviewers on TrustPilot and elsewhere. 

Heart Bingo is a triple-licensed casino website, holding licenses in the UK, Ireland, and Gibraltar. The license granted by the UK Gambling Commission is the most important of them, and is held under account number 39576 via BV Gaming Limited. The same licence covers all of the Heart Bingo sister sites.

Heart Bingo – The Verdict

Heart Bingo doesn’t make you jump through hoops with bonus wagering requirements. That’s a good thing. It has exclusive slots and games, a range of promotions, and a variety of customer support options. All of this screams “great casino,” and yet the customer complaints persist. It’s possible that some of these complaints come from people who just preferred Heart Bingo the way Gamesys ran it, and haven’t taken to the BV Gaming Limited revamp. Times change, though, with new Heart Bingo sister sites and a new look and feel for the site overall. It’s obviously not to everybody’s tastes, but that doesn’t mean you won’t like it. 

What are players saying about Heart Bingo?

Here are our condensed/reader’s digest summaries of recent player reviews of Heart Bingo. The reviews are genuine, but we’ve edited some of the comments to keep them brief and on-topic.

• 14-Jun-2023 by Richard:
  I agree with the review that said playing at Heart Bingo is like flushing your money down the toilet. There are simply no payouts to be had here; it’s pointless signing up. Avoid. – source: TrustPilot
• 13-Jun-2023 by Paul:
  I might as well have flushed my money down the toilet. I’ve blown through £60 at 20p per spin. In that time, all I got was one bonus which paid £1.40. I’m never playing here again.– source: TrustPilot
• 12-Jun-2023 by Veronica:
  I’m happy with the customer support at Heart Bingo. I had a problem, but the support team cleared it up immediately.– source: TrustPilot
• 11-Jun-2023 by Kelly:
  I spent £300 playing at Heart Bingo. All the site does is take; I didn’t get so much as 30p back. Don’t play here, it’s a total scam. Every spin is dead. This was my first time playing here, and it will also be my last. – source: TrustPilot
• 06-Jun-2023 by Natasha:
  I support Heart Bingo all the way. Customer support is always helpful, and payouts are fast when you win. It’s one of the best slots sites I’ve ever played at. – source: Trustpilot
• 16-May-2023 by Jasmin:
  I joined Heart Bingo, deposited £100, and didn’t win a thing. Also, I kept getting kicked off the games every time I tried to play. – source: TrustPilot
• 16-May-2023 by Lip:
  I had an account query and spoke to Chantelle on the chat service. She was great – she resolved everything in a matter of minutes. – source: TrustPilot
• 06-May-2023 by Jade:
  I love Heart Bingo. I’ve had quite a few good wins here. It’s a site I’d definitely recommend. – source: TrustPilot
• 02-May-2023 by Jason:
  I had a question about the withdrawal process. I spoke to Samir on chat about it, and he was very polite and helpful. – source: TrustPilot
• 02-May-2023 by Mark:
  Heart Bingo seems to take and take but never pay out. I haven’t seen a return after spending £1200. I think it’s time I moved on. – source: TrustPilot
• 31-Jul-2022 by LMarie:
  I asked for a withdrawal on July 1st and still don’t have it. They keep telling me there’s an issue with Natwest but Natwest know nothing about it. They’re accepting money while knowing that they have payment problems; it’s unacceptable. – source: TrustPilot
• 29-Jul-2022 by Andrew:
  I’ve never had payment problems with them before, including large withdrawals, but recently I’ve been kept waiting longer than a week. They’re blaming Natwest. Julia on customer service has been very good and helpful, but I still don’t have my money. . – source: TrustPilot
• 28-Jul-2022 by Claire:
  As of today, I’ve been chasing a withdrawal for 23 days. I ask for callbacks, but they never call me. They’re clearly scamming us, and I’ll never spend my money here again – source: TrustPilot
• 27-Jul-2022 by Jue:
  Customer service staff have been helpful and supportive, but Natwest doesn’t know anything about the issue that’s supposed to exist. Why should we have to chase after our own money? This is Heart Bingo’s problem to solve. – source: TrustPilot
• 20-Jul-2022 by Sophie:
  Heart Bingo is awful. I’ve never won a single thing playing here. Don’twaste your time or money when there are so many better places you could be playing. – source: TrustPilot
• 25-Jan-2022 by Jacqui:
  I’ve closed my account for good. The games have changed and the payouts have dropped. Compare the same games with Butler’s Bingo and you’ll win there a lot more often. Something’s happened since it moved to BV Gaming and it’s not good. – source: TrustPilot
• 24-Jan-2022 by P Spring:
  I signed up last weekend and have only played a few games, but I struggled with claiming the deposit bonus. Fortunately, Bryson and Julia on the customer support team were really helpful and sorted it out for me.– source: TrustPilot
• 20-Jan-2022 by Gail:
  The customer service is disgraceful. They tell you they’ve sent you emails when they haven’t. They have no problem sending promotional emails to me but when I want a response to a complaint I get nothing. Their license should be revoked. – source: TrustPilot

Heart Bingo – A Marketing Machine

Heart Bingo has achieved brand uniformity with Heart Radio. The logo is the same, the colour scheme is the same – even the advertising jingles are the same. Going further than that, the content of adverts for the radio station and the bingo site (if we can even still call it a bingo site) tends to be similar. Heart Radio adverts focus on showing us people who are laughing, joking, and having fun. Heart Bingo adverts do exactly the same. 

Heart Bingo is a brand that’s been all over British television, on the radio, and in magazines. Whether we’re talking about new owners BV Gaming Limited or Gamesys, their predecessors, little expense has been spared when it comes to getting the brand’s name out there.

If you’ve got a long memory, you might remember a Heart Bingo television commercial campaign involving computer-generated red balls that transformed into cars, planes, or other objects connected to prizes that could be won at the bingo site. Sadly, the prizes have been scaled down a little since then!

When the bouncing CGI balls went away, Heart Bingo took a “togetherness” approach to advertising, focusing on bingo winners popping champagne corks and celebrating with their loved ones. It’s not the most original approach to take when advertising a bingo or casino site – far from it, in fact – but the reason it’s become a cliche is because it works. This was back in a time when Heart Bingo didn’t rely on celebrity partnerships to attract people to the product. If you’ve been paying attention, you’ll know that they’ve gone in a drastically different direction since then. Instead of focusing on “real life” people experiencing life-changing wins, the appeal of Heart Bingo is now inextricably linked to the appeal of pop singer Olly Murs. 

Heart Bingo’s Audience

Heart Radio was once thought of as a radio station for women. Similarly, bingo was once thought of as a hobby for women. Both perceptions have changed. Heart Radio is open to everybody, and so is Heart Bingo. As part of broadening its appeal, though, Heart Bingo has dropped its focus on bingo. It’s as dedicated to slots as it is to bingo these days, and it wouldn’t totally stun us to see the brand’s name changed to “Heart Casino” in the future. It would be a far more accurate description of the product. 

While bingo doesn’t enjoy the best of reputations among younger gamers – by which we mean that people under 30 tend to think that bingo is for old people – Heart Bingo is doing its bit to change that. The demographic of people who listen to Heart Radio is younger than that of your average radio station, and it doesn’t take a massive leap to imagine that the demographic of people who play at Heart Bingo is younger than at your average casino, too. That would explain why Olly Murs was sought out to become the face of the brand rather than, for example, Cliff Richard or Donny Osmond. 

Heart Bingo – A Brand Born Again

The Heart Bingo site we see today is very different from the Heart Bingo site we saw ten years ago. That’s to be expected, but the differences with the modern Heart Bingo are more striking than they would be had the ownership of the brand not changed hands. It was Gamesys that brought this branded website into the casino world, but, as we’ve mentioned several times, BV Gaming Limited is the current custodian. When Heart Bingo changed hands, the site got a new look, a new direction, and a new focus. It also got a full media relaunch, and it was quite the event on British television. 

Seeking a new face for the brand, Heart Bingo turned to Olly Murs of “X-Factor” fame. He didn’t win the televised singing competition, but his career has gone better than the careers of many of those who have. Murs has had number one singles and albums, and while he’s not quite as big a deal today as a singer as he was a decade ago, he still has a devoted fanbase. The recent success of this casino site certainly seems to suggest that Olly Murs is capable of persuading people to play bingo. 

Murs has appeared on television adverts, YouTube commercials, and promotional images for Heart Bingo for several years. He’s also become the focus of a small range of branded slots and casino games that feature his name, music, and likeness. Never let it be said that the people behind Heart Bingo aren’t getting the best out of this celebrity endorsement deal. Murs does more for Heart Bingo than most celebrity partners do for their respective casino sites. 

Simultaneously ticking the always-popular categories of “cheeky chappie” and “cute,” Murs is the ideal brand partner for Heart Bingo, and will probably remain so until he either loses his commercial appeal or his looks start to fade! 

Extra Celebrity Help

Heart Bingo also gets a little celebrity assistance from a couple of other well-known celebrity names. Those names are Jamie Theakston and Amanda Holden, who team up to present the Heart Radio breakfast show on weekdays. Both of them – and Holden in particular – are thought of as big-name celebrities in the UK. 

Neither Theakston nor Holden are “properly” affiliated with Heart Bingo, but it’s part and parcel of their jobs as Heart Radio presenters to get involved with promoting the bingo site every now and then. They’re yet to appear in a televised advert for the brand – and might never do so – but they’ve been happy to pose for photos to go on press releases. There are certainly worse people to be able to call upon when you’re looking to give your casino brand a little boost, and we’re sure the people at Heart Bingo are happy to have them.