Heart Bingo Sister Sites
Heart Bingo sister sites include Bet Victor, Betano, Parimatch and TalkSPORT Bet.
Heart Bingo (heartbingo.co.uk) is operated by BV Gaming Limited, which is based at Bet Victor Suite 2.01, World Trade Centre, Bayside Road, Gibraltar, GX11 1AA.
Heart Bingo Sister Sites
Most bingo-orientated casino sites are on a platform surrounded by other bingo sites. Heart Bingo is not. The ownership of the casino has changed hands a couple of times, and it now finds itself sharing a platform with a sports betting company you’ve probably heard of – along with one that you probably haven’t. The new Heart Bingo sister sites are Bet Victor, Parimatch, talkSPORT Bet and Betano, and we’ll be going into detail about them here.
Bet Victor
Bet Victor is instantly recognisable as one of the top sports betting brands in the UK, and arguably the best known of the Heart Bingo sister sites overall. It’s currently advertised by football legends Harry Redknapp and Michael Owen, although many other famous sporting names have been involved in promoting the company in the past. It offers odds on everything from top-flight football to obscure dog races, including everything in between. It’s a strange sister site for Heart Bingo to have, but it means BV Gaming Limited has two big names under the same roof. Sports betting might be what Bet Victor is known for – and that’s unlikely to change – but the site has been trying to branch out in recent years. It now offers bingo, slots, and live casino games for players to play while waiting for their sports bets to come in. Those additions have taken Bet Victor to new heights.
Parimatch
Quite why BV Gaming Limited felt like it needed another sports betting casino site when it already had Bet Victor is unclear. Maybe the company believes it’s impossible to have too much of a good thing? Whatever the reason, Parimatch is the second of the Heart Bingo sister sites. It’s a name that isn’t especially well-known in the United Kingdom, but it’s a big deal on the European mainland. Parimatch was founded in Kyiv, Ukraine, during the mid-1990s and expanded rapidly. It’s now so big a sports betting site that it has boxing legend Mike Tyson as an official brand ambassador, and Italian football giants Juventus F.C. as a partner. In terms of basic design, though, it looks a lot like Bet Victor once you adjust to the yellow and black colour scheme. It even has the same range of additional betting options and casino games as its bigger sibling. It doesn’t touch on bingo – but it would probably be to the detriment of Heart Bingo if it did.
TalkSPORT Bet
TalkSPORT Bet was, until the arrival of Betano, the newest of the Heart Bingo sister sites to join the BV Gaming Limited platform, and the only real question is what took it so long? TalkSPORT is arguably the best-known sports radio channel in the UK, famous for its controversial hosts and hot-take opinions. Listening to TalkSPORT on the way home from a match has become a tradition for thousands of football fans up and down the country, so there was always obvious potential for the brand to join the iGaming world. Having finally decided to do so, it makes all the sense in the world for TalkSPORT to enter into partnership with the brains behind BetVictor – it’s a famous sports radio brand joining a famous sports betting brand, and that’s basically a match made in heaven. That doesn’t mean that TalkSPORT Bet is a perfect betting site, though. It has the same problem as the other Heart Bingo sister sites in that it’s little more than a clone of BetVictor itself, albeit a clone decked out in TalkSPORT’s familiar black and yellow colours.
Betano
If the launch of TalkSPORT Bet was a sign that BV Gaming Limited is happy to experiment with adding more sports betting brands to its platform, the launch of Betano was proof that the company is applying the pedal to the metal. Betano joined the ranks of the Heart Bingo sister sites in the summer of 2024. The launch came just before the beginning of the hotly-anticipated Euro 2024 football tournament, and that wasn’t an accident – in the UK, Betano was the event’s principal sponsor. That suggests a lot of money went into marketing this new brand, but we suspect that the BV Group is yet to see a return on that spend. While Betano is a big name across Europe, where it’s been available for much longer, it’s yet to really register with bettors in the crowded marketplace of the UK.
Heart Bingo News
: The Heart Bingo sister sites are currently running a slot spinning tournament which comes with a £20k prize pool. Running for a limited time, the event is centred around the Max Elements GigaBlox™ slot, giving players a chance to compete for cash rewards by securing the highest multiplier wins. To take part, players need to launch the game and opt in via the pop-up window, ensuring they place a real money wager to activate their leaderboard ranking. Once in, each player is assigned a unique tournament ID, which allows them to track their standing in real time. The leaderboard updates every 60 seconds, but those looking for the latest results may need to refresh their game client to see the most recent rankings. The prize pool distribution includes a top reward of £5,000 for the highest-ranking player, while those placing anywhere in the top 336 positions can still claim a share of the total cash fund.
Payouts range from £25 for lower-tier placements to £1,000 for the runner-up. One of the key aspects of this tournament is that winnings are paid directly in cash, with no wagering requirements attached. Should multiple players land identical scores, placement is determined by who reached the total first. The promotion is open to eligible players in jurisdictions where online gambling is permitted, with terms ensuring fairness throughout the competition. As the event is run by Yggdrasil, participants from any of their associated casino brands can enter, giving players from multiple platforms a chance to battle for a top spot.
: Best New Bingo Sites has reported on a major new development for the Heart Bingo sister sites. Heart Bingo has switched its bingo software from Pragmatic Play to Playtech Bingo as of 27th January 2025, marking another step in the site’s evolution. Although the change in software is not the first in recent years, the move is expected to be the last of its kind due to Playtech’s renowned network and robust liquidity. The transition leaves the remainder of the site untouched, with familiar chat hosts and other games still available, and existing login details remain fully valid. The new offering introduces a varied selection of bingo rooms, each with its own twist. Players can now enjoy rooms such as Feel-Good Bingo, Clover Rollover Bingo themed around Irish luck, and a pair of Deal Or No Deal Bingo rooms catering to both 75 and 90 ball variants. Additional rooms include Disco 80, Fluffy Favourites Bingo which adds an extra element for some full house wins, and Penny Hits for those who prefer a lower-stake option.
Furthermore, options like The Jukebox and Vibe With 75 provide distinct playing experiences, while Turbo Tunes offers a faster-paced 90 ball environment. For players seeking regular jackpot excitement, there are dedicated rooms hosting daily, weekly, and monthly games with prize pools ranging from modest sums to a grand total of £100,000. However, the update also means the removal of rooms that offered slot spins as prizes, with cash now being the primary reward, and a change in the ticket purchasing process, as advance buys are no longer available except for the upcoming game.
: If you’re feeling the pinch after the festive season, the Countdown to £50k promotion at the Heart Bingo sister sites might just offer the perfect pick-me-up. Running until 11:59pm on 3 January 2025, this promotion gives players the chance to win free spins on popular slots and a shot at the £50,000 grand prize. Every £10 wagered on the Make Me a Millionaire slot game earns one raffle ticket, with up to 50 tickets available per day. Players can track their ticket count in real time and find their numbers in the Raffle section on the site. Instant rewards are up for grabs, too, with free spins triggered by specific patterns in raffle ticket numbers. Matches of three identical digits award five spins on Bubble Wild, while combinations of up to six identical digits could unlock 50 spins on Make Me a Millionaire.
All spins come valued at 10p and must be claimed the same day through the Offers Page. Winnings from these spins go straight into the player’s cash balance and are available to use immediately, though spins expire after three days if unused. The grand raffle will take place on 4 January 2025, with the £50,000 winner being notified by 6 January. The prize, delivered as cash, will be credited to the winner’s account but must be claimed within seven days. Entry is straightforward—only those who see the promotion on their Promos page are eligible, and bets placed using bonus funds or duplicate accounts do not qualify. For anyone keen to make the most of their post-Christmas gaming, this promotion offers a mix of instant gratification and the chance to start the new year with a major cash boost.
: Players can anticipate a festive lineup of Christmas-themed promotions from the Heart Bingo sister sites, featuring the “YGG-Mas Tree” promo available throughout the first week of December. To join in, players simply need to launch any of the qualifying slot games and select “join now” when prompted between 9am on 2nd December and 10:59pm on 8th December. Every bet placed on these games during the promotional period offers a chance to win a random mystery cash prize, with no minimum bet required. Each wager can trigger only one prize, but there’s the opportunity to win multiple times during the campaign. The total prize pool stands at £30,000, with cash prizes ranging from £20 up to a top prize of £5,000. Prizes are awarded randomly and credited directly to players’ accounts as cash, making any winnings immediately accessible.
The selection of qualifying games includes popular titles like Valley of the Dead OnlyWins™ BoltLock™, 3 Gladiators vs Caesar, Holmes & the Stolen Stones, and Christmas Plaza DoubleMax™. An updated count of remaining prizes is available every 60 seconds, keeping players informed in real-time. Notably, at least one of the top three prizes will be awarded during the final phase of the promotion, adding extra excitement as the week progresses. This means substantial cash rewards are up for grabs even towards the end of the event. This promotion is open to residents in jurisdictions where gambling is legal and is a network-wide event operated by Yggdrasil, allowing participants from various platforms to join the festive fun.
: Best New Bingo Sites must have run out of new bingo platforms to cover, as this week, the reviewers turned their attention to Heart Bingo. The review mentions that the revamped platform isn’t merely a relaunch but a major upgrade from its predecessor. However, as the revamp happened over three years ago, it seems fairly pointless to point out this observation! Moving onto the more valuable content in the review, the reviewers mention that when it comes to platforming Pragmatic Play bingo games, few do it better than the Heart Bingo sister sites as the site boasts several exclusive bingo rooms, setting it apart from the network. The Newbie Room, for instance, offers a richer mix of bingo games and more substantial prizes.
Regular players can enjoy Heart Bonanza Bingo and Session Bingo, featuring economical ticket prices and diverse game options. Additionally, the Reels Room awards free spins on popular slots every evening. The community aspect of Heart Bingo was also celebrated as it is fostered by dedicated chat hosts and frequent chat games, which cultivate a sociable atmosphere missing in many competing platforms. Exclusive games like Heart Bonanza Slot and Heart Slingo add a unique flavour to the mix, complemented by an extensive selection of slots and progressive jackpots from top developers like Microgaming and Playtech. The review also lauds how Heart Bingo’s Casino section offers a variety of live game shows and traditional casino games and the layout is optimised for both mobile and desktop use, with easy navigation back to a broad selection of gaming options.
: The Heart Bingo sister sites are currently hosting a £20k raffle; the promotion allows players to earn one raffle ticket for every £10 wagered on a selection of qualifying slots. Notably, participants can accumulate up to 50 raffle tickets daily until the promotion concludes on the 20th of October. The qualifying slots for this promotion are varied and vibrant, including titles such as Dynamite Fortunes, Big Bass Vegas Double Down Deluxe, Mustang Gold Megaways, and many others, offering a broad spectrum of themes and gaming experiences. For those lucky enough to gather raffle tickets featuring sequences of identical digits, instant prizes are on offer. Specifically, sequences of three, four, five, or six matching digits can win players up to 50 free spins on the Big Bass Vegas Double Down Deluxe slot, with each spin valued at 10p.
To claim any instant free spin prizes, winners will be notified via an inbox message and must opt in on the same day from the Offers Page. It’s important to note that any winnings from these spins will be directly credited to the player’s cash balance and that these spins must be used within three days, or they will expire. The climax of this promotion is the £20,000 cash prize raffle, set to be drawn on the 21st of October. The lucky winner will be selected randomly from all qualifying tickets and will be contacted through their registered email address or telephone number. This promotion, managed by BV Gaming Limited and applicable across various casinos within the network, adheres to strict terms to ensure fair play and transparency. Participants must use real cash to qualify, and the promotion includes safeguards such as the ability to withdraw cash balances at any time without affecting the raffle outcome.
: Heart Bingo wasn’t a hit with everyone this week, at least, if the Trustpilot reviews are anything to go by. With an average TrustScore of 3.4 from 988 reviews, Heart Bingo’s reception paints a mixed picture. Almost half of the users (49%) have lavished praise, citing positive interactions with customer service representatives like Chris and Mackie, and complimenting the promptness of withdrawals and the functionality of the games. Some long-time players remain loyal, celebrating their winnings and the variety of games available. Conversely, a significant portion of users (37%) are less than impressed, delivering a one-star rating. Complaints range from dissatisfaction with the site’s gaming experience to frustrations over not securing wins. One user vocally advised against making deposits, reflecting a stark contrast to the glowing endorsements.
Heart Bingo has actively responded to both praise and criticism. The company’s replies indicate a readiness to assist and address any issues raised, suggesting a commitment to maintaining dialogue with their users and improving where necessary. This engagement hints at the company’s intention to foster a positive relationship with its players, even amid less favourable reviews. The differing opinions on the platform reveal a community split between satisfaction and disappointment. New users like Kirsty report a seamless introduction to the site, while others, like Pauline and Kristiyan, express outright dissatisfaction and resolve never to use the site again. Despite the polarised views, Heart Bingo’s proactive customer service responses underline their focus on user satisfaction and an ongoing effort to refine their service. Whether these efforts will sway user sentiment positively remains to be seen, but for now, the platform continues to be a subject of constant debate among its community.
: You may not be able to bet on the Olympics action at the Heart Bingo sister sites, but you can at least be a part of the action after the launch of the Olympus Picks promotion. This special offer allows players to partake in a unique game experience every day, with the potential to win a variety of prizes. To participate, players must opt into the promotion through the ‘Promos’ tab and then spend a minimum of £10 on selected slot games. This activates the Olympus Picks game, which is available daily from midnight to 11:59 PM. The promotion is set to run from the 26th of July until the 11th of August. During this period, players can try their luck on a variety of themed games such as ‘Age of the Gods: King of Olympus’, ‘Gates of Olympus’, and ‘Rise of Olympus’ among others.
Successful matches in the Olympus Picks game could earn players free spins, bonuses, and cash prizes, with rewards ranging from £1 to £20 in bonus funds. Free spins are notably redeemable on the ‘Chronicles of Olympus II – Zeus’ slot, valued at 10p per spin, and can range from 15 to 100 spins. Key terms include that the offer is exclusive to direct recipients, and only the initial activated offer per session counts towards wagering requirements. Additionally, any rewards won expire after seven days if not utilised, and winnings from used prizes are the player’s to keep. The promotional terms also stipulate a cap on winnings from bonuses or concessions at £10,000 per day.
: Heart Bingo recently conducted a UK-wide poll that crowned Sir Elton John’s 2023 performance at Glastonbury as the greatest headline act on the Pyramid Stage, ever. This survey involved 2,000 participants and is a typical example of how Heart Bingo sister sites frequently engage with the public to generate content and boost brand visibility. The poll, which coincided with the anticipation building up to this year’s Glastonbury Festival, saw Sir Elton John securing 11.8% of the vote, slightly edging out David Bowie’s memorable 2000 performance, which received 10.7% of the vote. Elton John’s set was witnessed live by 120,000 attendees at Worthy Farm and was viewed by an additional 7.3 million people on television, illustrating the massive appeal and reach of his performance. Not far behind in the poll were other notable performances like Adele’s powerful 2016 show, which garnered 9.3% of the votes, and other celebrated acts such as Coldplay, The Rolling Stones, and Beyoncé who also featured prominently in the results.
The demographic breakdown of the poll results was telling, with a clear divide in musical preference among different age groups and genders. Younger voters under 34 showed a strong preference for contemporary artists like Beyoncé, Adele, and Stormzy, while those aged 35 and above favoured iconic musicians such as Elton John and David Bowie. This split highlights the diverse appeal of Glastonbury’s acts across generations. Sarah Caskie, head of Heart Bingo, noted the significance of these findings, especially as the festival gears up to host modern icons like Dua Lipa, Coldplay, and SZA. The results from the poll not only reflect the lasting impact of Elton John’s 2023 set but also set a high bar for future performances.
: On the 7th of June, the Heart Bingo sister sites launched the first round of their Winner Takes It All promotion, which promises to spoil players with generous prizes. The promotion is divided into several rounds, running until the 15th of September 2024, offering players numerous opportunities to win. Participants can collect entry tickets by playing select games, with one ticket earned for every £10 spent. Each day, players can gather up to 50 tickets, and the number of tickets accumulated is updated in real-time on the Heart Bingo website. The lucky winner of each round will receive a £5,000 cash prize or the option to forfeit this amount for a chance to compete in the Winner Takes All Bingo room on the 23rd of September, where the grand prize is a £50,000 jackpot. If you are willing to take the risk, you can be rewarded five-fold.
The games selected for the qualification rounds vary, with players needing to engage with titles like the Make Me a Millionaire Slot Game and the Heart Bonanza Bingo Room at different stages of the promotion. Additionally, instant Free Spin prizes are available throughout the competition. Players can win free spins on selected slots by collecting tickets with matching digits. These spins are credited instantly, with values ranging from 10p to 50 free spins, depending on the match. To participate, players must log in to their Heart Bingo account and opt-in from the Offers Page to claim their prizes. The promotion is only available to customers who can view it on their PROMOS page, and the free spins expire after three days if not used.
: Heart Bingo has streamlined the process for accessing detailed information on the latest and most popular slot games, as demonstrated by their comprehensive guide on ‘Gallo Gold Bruno’s Megaways’. This innovative slot, developed by Neon Valley Studios, features a vibrant casino-themed setting with the charismatic rooster Bruno at the helm. Set within a colourful barn-turned-casino, the game’s visuals are lively and engaging, complete with LED lights and classic one-armed bandits enhancing the atmosphere. The slot operates on a six-reel Megaways framework with variable rows that can range from two to seven, offering up to 117,649 ways to win. The high volatility of the game paired with an RTP of 95.98% promises thrilling gameplay with substantial win potential, peaking at a maximum of 18,164 times the bet. Players can engage in this dynamic slot with bets ranging from £0.10 to £20.
Key features of ‘Gallo Gold Bruno’s Megaways’ include Rolling Reels, where winning symbols disappear to allow new ones to cascade down, potentially leading to consecutive wins within the same spin. The Wild Symbol, represented by a gold coin featuring a rooster, increases the rate of winning combinations by substituting for other symbols except the Scatter. The Scatter itself triggers the Free Spins round, where players can start with at least 12 spins and benefit from an unlimited win multiplier that increases with each win. The slot also includes a Jackpot Pick Game, triggered by landing Wilds, where players can win one of four jackpots by matching symbols from a selection of face-down cards. These jackpot prizes range from 15 to 5,000 times the bet.
: Heart Bingo has introduced the Spring Time wheel promotion, inviting players to spin the wheel daily for a chance to win a range of enticing prizes this spring season. This promotion allows every participant who opts in, deposits and wagers a minimum of £20 on any of the selected online slot games to qualify for a daily spin. The rewards available from the Spring Time wheel vary from free spins on popular slot games to bingo bonuses and even cash prizes. The top prize of £100 is awarded once each day; note, you won’t know if the daily prize has already been claimed! Included in the promotional games are some of Heart Bingo’s most popular slots, including Secrets of the Phoenix, WAGs Shopping Spree and Frog of Riches. To ensure that all participants have a fair and enjoyable experience, Heart Bingo has set specific terms and conditions for this promotion. Players must be 18 years or older and located in an eligible jurisdiction to participate. The bonuses and free spins come with their own wagering requirements, which need to be met before any winnings can be withdrawn.
The prize wheel will be available to spin every day (if you meet the wagering criteria) from 12 am and 11:59 pm daily until the 31st of May, when a new promotion will undoubtedly take its place. As usual, this is only one of the promotions available at the Heart Bingo sister sites, which always pride themselves on providing a broad range of promotions.
Can Heart Bingo Be Trusted?
★★★★★
Heart Bingo is a 4-star trusted casino.
| 1. Licenses and Fines | Heart Bingo is covered by a UK Gambling Commission licence, but the UKGC took action against its operator in 2022. See our review for more information. |
| 2. Accepts UK players? | The UK is the site’s core market. |
| 3. Trustpilot Score | After over a thousand reviews, Heart Bingo has a decent score of 3.3 out of 5.0. |
| 4. Operator Name & Location | BV Gaming Limited is based in the convenient tax haven of Gibraltar. |
| 5. Bonus Terms | Most bonuses at Heart Bingo are wager-free. |
| 6. Customer Support | Live chat, email, and telephone support via callback. |
| 7. Withdrawal Speed & Options | Debit card or BACS only, can take up to three days. |
| 8. Number of Sister Sites | There are currently four Heart Bingo sister sites. |
| 9. Games portfolio | This is a bingo site with lots of exclusive rooms, but it also has hundreds of slots and live dealer games. |
| 10. On GamStop? | Heart Bingo is on GamStop. |
| Overall SCORE > | ★★★★★ – 4/5 Stars |
Heart Bingo Review 2025
Heart Bingo will be a familiar name to most UK-based players. That’s because Heart Radio is also a familiar name to most people in the UK, and the two are linked. This is the official bingo site of the popular radio station, and that connection alone helps to drive players towards the site. Is it worth sticking around when they get there, though? Is Heart Bingo better or worse off under the ownership of BV Gaming Limited than it was under its previous owners? Let’s assess the casino step by step.
Heart Bingo Welcome Offers
New players at Heart Bingo automatically receive fifty free bingo tickets for the Heart Bonanza Bingo room purely for signing up. The tickets have to be used within seven days of allocation, but other than that, they come with no strings attached. A secondary promotion offers £30 in bingo tickets plus one hundred free spins on slots for everyone who deposits £10 and then plays through it on either bingo or slots within seven days of registration. Only deposits made with a debit card trigger the promotion. There are no stated wagering requirements.
Ongoing Promotions
There aren’t any “big” ongoing promotions at Heart Bingo. There’s no loyalty reward program, and there aren’t any promotions that work on a month-to-month basis. There are, however, daily and weekly promotions.
The Newbie Room: A special bingo room for new players only, open for just five days after a player signs up to Heart Bingo.
Deluxe Box: Spend £10 in any bingo room or on any online slots game to open a “Deluxe Box.” They work a little like loot boxes in video games, in that you don’t know what’s in them until you open and the prize could be worth more or less than £10.
A Daily Grand: A random £1000 spot prize will be won by one lucky player somewhere within the casino every day.
Penny Bingo: Buy bingo tickets for just 1pm a time without seeing a reduction in the value of prizes. This is a seasonal offer and might be available or unavailable from month to month.
Slot of the Week: One randomly chosen slot will have special prizes attached to it, including enhanced bonuses and free spins.
What are the Pros and Cons of Heart Bingo?
After more than a decade on the internet, Heart Bingo is firmly established and is a favourite of many players despite the recent spate of bad reviews. Most of those players would probably agree that these are the site’s biggest pros and cons:-
Pros: No wagering requirements on free spins or winnings generated because of them. All winnings can be withdrawn as cash immediately. Features a range of exclusive Heart Bingo-only casino games, including “Olly Murs’ All Star Slots,” and “Olly Murs’ Big Box Bonus.”
Cons: The list of options under the menu button is long and confusing, making the FAQ section and payment information difficult to locate. Withdrawals by debit card can take up to 5 days, which is unacceptably slow by modern standards.
Featured Slots and Casino Games
Unusually for a bingo site, Heart Bingo doesn’t make a feature out of its bingo games. They’re all tucked away under a “bingo” subheader on the menu, with just three in-play games featured further down the homepage. Penny Bingo, the Daily Grand bingo room, and the free-to-play “Heart Bonanza Bingo” get pride of place. Since moving from Gamesys to BV Gaming Limited, the focus of Heart Bingo has been slots.
The slots that get the most attention at Heart Bingo are the ones that have been made specifically for the casino. Heart Bonanza is the most obvious example, although if you know your slots you’ll recognise that it’s just Sweet Bonanza by Pragmatic Play with a Heart logo slapped on it. That doesn’t change the fact that Sweet Bonanza is a top slot, though, and this clone version is as much fun as the original. The wild west-themed Marvellous Magnificent 7s is also a popular and exclusive game in the Heart Bingo casino. The old classics still pull in more people than anything else, though, and by “old classics,” we mean Fluffy Favourites, Fishin’ Frenzy, Starburst, and Rainbow Riches. All four of the slots are nestled among the exclusives in Heart Bingo’s “Hot Picks” section, further underlining just how incredible their staying power is.
Like most big-name modern online slots and casino websites, Heart Bingo now offers Slingo, instant win games, live dealer games, and live games based on popular game shows. It’s no longer a bingo site. It’s a one-stop shop.
Deposit and Withdrawal Methods
You have to go into the help section to find out about the accepted withdrawal methods at Heart Bingo, which is a bit of a faff. Are they making them hard to find because the information is difficult to find because the information is a little bit disappointing when you do eventually find it? Perhaps so. There are only two ways to get money out of this popular site – through a debit card, or via BACS. If your account or card is approved for fast withdrawals, you might get your money immediately. Everyone else will have to wait for between three and five banking days. That’s not too shabby, but we’d like to see support for a few more payment methods in this day and age.
Customer Support and License
Heart Bingo supports live chat, direct messaging, social media messaging, and telephone call customer assistance. You can’t call them, though – you have to register a request and they’ll call you. This has been a bone of contention with some reviewers on TrustPilot and elsewhere.
Heart Bingo is a triple-licensed casino website, holding licenses in the UK, Ireland, and Gibraltar. The license granted by the UK Gambling Commission is the most important of them, and is held under account number 39576 via BV Gaming Limited. The same licence covers all of the Heart Bingo sister sites. In February 2022, BV Gaming Limited made a settlement payment of £1.72m in lieu of a fine after the UKGC found it guilty of breaking licence conditions that govern marketing requirements, social responsibility, interaction with customers and the prevention of money laundering.
Heart Bingo – The Verdict
Heart Bingo doesn’t make you jump through hoops with bonus wagering requirements. That’s a good thing. It has exclusive slots and games, a range of promotions, and a variety of customer support options. All of this screams “great casino,” and yet the customer complaints persist. It’s possible that some of these complaints come from people who just preferred Heart Bingo the way Gamesys ran it, and haven’t taken to the BV Gaming Limited revamp. Times change, though, with new Heart Bingo sister sites and a new look and feel for the site overall. It’s obviously not to everybody’s tastes, but that doesn’t mean you won’t like it.
What are players saying about Heart Bingo?
Here are our condensed/reader’s digest summaries of recent player reviews of Heart Bingo. The reviews are genuine, but we’ve edited some of the comments to keep them brief and on-topic.
- 09-Feb-2025 by John:
Tried to sign up and eventually managed to, but they refused to accept my driving licence as ID, and my proof of address was stuck in “pending” for ages. Completely ridiculous, especially since I scanned my ID using a proper scanner, not just a mobile phone picture. It was accepted on plenty of other sites, including government ones, but apparently, that’s not good enough for Heart Bingo. So, they took all my personal information and then denied me access to deposit or play. I contacted customer service, but still no response. Not good enough. – source: Trustpilot - 07-Feb-2025 by Maria:
Recently started playing here again, and I’m really glad I did—been lucky so far (hopefully that continues!). No complaints at all. The only downside is that jackpot wins on 20p bets don’t pay much, but that’s to be expected. Overall, it’s a great site, loads of fun, and easy to use. – source: Trustpilot - 02-Feb-2025 by Kelly:
I’ve spent a lot of money on this site and have both won and lost—unfortunately, more losses than wins. However, the bingo has been updated, which is an improvement, and I’ve had a few wins on the free bingo games. Withdrawals are fast, and customer service has been helpful. – source: Trustpilot - 02-Feb-2025 by Jenny:
Avoid this site at all costs. It used to be brilliant, but now all they do is take, take, take. If you’re thinking of signing up just for the welcome bonus, don’t bother—it’s not as amazing as they make it sound. They offer 100 free spins on a £10 deposit, but the spins are for “Hearts Make Me a Millionaire,” which is laughable because, after 100 spins at 20p each, I won a grand total of 17p. That’s shocking. Don’t be fooled by the so-called free spins—17p is not a win! – source: Trustpilot - 29-Jan-2025 by David:
Aidan did a great job—much appreciated! – source: Trustpilot - 28-Jan-2025 by Manny:
I’d love to know how you can spin on Big Bass Bonanza 500 times without triggering a single bonus round. I get that it’s supposed to be random, but come on! I spent £500 on one slot and got nothing. Never seen anything like it. The site needs to be investigated by the gambling commission—if I’d checked the reviews before signing up, I’d have realised this kind of thing happens to loads of players. Gambling is supposed to be fun, but 500 spins with nothing over an 80p win is a joke. Stay away! – source: Trustpilot - 28-Jan-2025 by Erik:
The games feel rigged. No matter what I played, I couldn’t win more than £100 before losing it again. If I deposited more and switched games, the same thing happened—won £100, then lost it. It’s definitely not fair. Feels like they’re controlling the wins. Don’t waste your money. – source: Trustpilot - 27-Jan-2025 by Catherine:
Gloria was polite and really efficient—great service. – source: Trustpilot - 26-Jan-2025 by Grace:
This site used to be fantastic, but it’s really gone downhill. It’s always the same winners over and over again, so don’t waste your money. – source: Trustpilot - 23-Jan-2025 by Darth:
Nice, friendly, and fun site. – source: Trustpilot
Heart Bingo – A Marketing Machine
Heart Bingo has achieved brand uniformity with Heart Radio. The logo is the same, the colour scheme is the same – even the advertising jingles are the same. Going further than that, the content of adverts for the radio station and the bingo site (if we can even still call it a bingo site) tends to be similar. Heart Radio adverts focus on showing us people who are laughing, joking, and having fun. Heart Bingo adverts do exactly the same.
Heart Bingo is a brand that’s been all over British television, on the radio, and in magazines. Whether we’re talking about new owners BV Gaming Limited or Gamesys, their predecessors, little expense has been spared when it comes to getting the brand’s name out there.
If you’ve got a long memory, you might remember a Heart Bingo television commercial campaign involving computer-generated red balls that transformed into cars, planes, or other objects connected to prizes that could be won at the bingo site. Sadly, the prizes have been scaled down a little since then!
When the bouncing CGI balls went away, Heart Bingo took a “togetherness” approach to advertising, focusing on bingo winners popping champagne corks and celebrating with their loved ones. It’s not the most original approach to take when advertising a bingo or casino site – far from it, in fact – but the reason it’s become a cliche is because it works. This was back in a time when Heart Bingo didn’t rely on celebrity partnerships to attract people to the product. If you’ve been paying attention, you’ll know that they’ve gone in a drastically different direction since then. Instead of focusing on “real life” people experiencing life-changing wins, the appeal of Heart Bingo is now inextricably linked to the appeal of pop singer Olly Murs.
Heart Bingo’s Audience
Heart Radio was once thought of as a radio station for women. Similarly, bingo was once thought of as a hobby for women. Both perceptions have changed. Heart Radio is open to everybody, and so is Heart Bingo. As part of broadening its appeal, though, Heart Bingo has dropped its focus on bingo. It’s as dedicated to slots as it is to bingo these days, and it wouldn’t totally stun us to see the brand’s name changed to “Heart Casino” in the future. It would be a far more accurate description of the product.
While bingo doesn’t enjoy the best of reputations among younger gamers – by which we mean that people under 30 tend to think that bingo is for old people – Heart Bingo is doing its bit to change that. The demographic of people who listen to Heart Radio is younger than that of your average radio station, and it doesn’t take a massive leap to imagine that the demographic of people who play at Heart Bingo is younger than at your average casino, too. That would explain why Olly Murs was sought out to become the face of the brand rather than, for example, Cliff Richard or Donny Osmond.
Heart Bingo – A Brand Born Again
The Heart Bingo site we see today is very different from the Heart Bingo site we saw ten years ago. That’s to be expected, but the differences with the modern Heart Bingo are more striking than they would be had the ownership of the brand not changed hands. It was Gamesys that brought this branded website into the casino world, but, as we’ve mentioned several times, BV Gaming Limited is the current custodian. When Heart Bingo changed hands, the site got a new look, a new direction, and a new focus. It also got a full media relaunch, and it was quite the event on British television.
Seeking a new face for the brand, Heart Bingo turned to Olly Murs of “X-Factor” fame. He didn’t win the televised singing competition, but his career has gone better than the careers of many of those who have. Murs has had number one singles and albums, and while he’s not quite as big a deal today as a singer as he was a decade ago, he still has a devoted fanbase. The recent success of this casino site certainly seems to suggest that Olly Murs is capable of persuading people to play bingo.
Murs has appeared on television adverts, YouTube commercials, and promotional images for Heart Bingo for several years. He’s also become the focus of a small range of branded slots and casino games that feature his name, music, and likeness. Never let it be said that the people behind Heart Bingo aren’t getting the best out of this celebrity endorsement deal. Murs does more for Heart Bingo than most celebrity partners do for their respective casino sites.
Simultaneously ticking the always-popular categories of “cheeky chappie” and “cute,” Murs is the ideal brand partner for Heart Bingo, and will probably remain so until he either loses his commercial appeal or his looks start to fade!
Extra Celebrity Help
Heart Bingo also gets a little celebrity assistance from a couple of other well-known celebrity names. Those names are Jamie Theakston and Amanda Holden, who team up to present the Heart Radio breakfast show on weekdays. Both of them – and Holden in particular – are thought of as big-name celebrities in the UK.
Neither Theakston nor Holden are “properly” affiliated with Heart Bingo, but it’s part and parcel of their jobs as Heart Radio presenters to get involved with promoting the bingo site every now and then. They’re yet to appear in a televised advert for the brand – and might never do so – but they’ve been happy to pose for photos to go on press releases. There are certainly worse people to be able to call upon when you’re looking to give your casino brand a little boost, and we’re sure the people at Heart Bingo are happy to have them.