Admiral Casino

admiral casino logo 2024

Admiral Casino (admiralcasino.co.uk) is operated by Greentube Alderney Limited of 5B St Anne’s House, Victoria Street, Alderney, GY9 3UF.

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Admiral Casino Sister Sites 2024

Admiral Casino is a little lonely. There are no other casinos on the Greentube Alderney Limited platform, so there aren’t any Admiral Casino sister sites. It’s a less lonely place in the real world, where Admiral operates more than 1,500 shops full of slot machines and a further sixty casinos, but online it’s a different story. The one and only “true” Admiral Casino sister site, Bellfruit Casino, ceased operations in 2021. Its former URL now redirects to Admiral Casino. That leaves Greentube Alderney Limited without any other operational casinos and Admiral Casino standing alone under its parent company’s umbrella. Don’t fret if you’ve come looking for Admiral Casino sister sites, though – we’ve prepared a selection of similar casinos that you may wish to consider. Think of them as “alternative” Admiral Casino sister sites.

William Hill

William Hill logo

Throwing the famous name of William Hill into the ring as a stand-in Admiral Casino sister site might sound a little far-fetched, but bear with us here. William Hill is more like Admiral Casino than you might initially think. Both brands have both an online and offline presence. Both of them began life in the physical world long before they entered the digital realm. Admiral Casino might not be as big a name to players in the UK as William Hill is, but anyone who occasionally plays slots in person in their home town or city is likely to have come across an Admiral outlet before just as surely as they’ll have encountered a branch of William Hill. William Hill’s product range goes further and deeper than Admiral Casino’s does – especially when you consider the massive sportsbook at William Hill – but the two brands have a lot in common.

Admiral Casino sister sites William Hill

Gala Bingo

Gala Bingo logo

We’re sticking with the theme of casinos that have a physical presence as well as a digital one, and we’ll continue to do so for the remainder of this list of potential Admiral Casino sister sites. We wouldn’t believe you if you told us that you’d never heard of Gala Bingo. There’s a Gala Bingo just about everywhere there’s a Mecca Bingo – and that covers a lot of ground. It was the storming success of Gala Bingo after its launch in 1990 that allowed the creation of the Gala Bingo casino website. In turn, that later allowed the creation of Gala Spins and Gala Casino. Admiral Casino isn’t yet in a position where it can even dream of success on so grand a level, but Gala Bingo almost offers it a template that it could work from. This is one of the best-known and most trusted casino sites in the United Kingdom, which means it comes with some of the country’s busiest bingo rooms. Yes, we know that Admiral Casino doesn’t offer bingo, but did we mention that Gala Bingo also offers slots? Plus, you can get from Gala Bingo to either Gala Spins or Gala Casino with a single click.

Admiral Casino sister sites Gala Bingo

Betfred

Betfred logo

What can be said about Betfred that hasn’t been said already? This is a casino brand that was started by one man in his hometown many decades ago but now holds a rightful place as one of the biggest names in gambling in the UK. Betfred is still a big name on the British high street – just as Admiral Casino is – but the online aspect of Betfred’s business has become just as important to the brand’s owners in recent years. If you haven’t checked out the Betfred website for a little while and don’t keep up with casino news, you might not be aware that Betfred has expanded way beyond its original sporting portfolio. It now does just about everything any player could possibly want a modern casino website to do, and that includes accepting bets on virtual sports as well as providing bingo, lotto, poker, and online slots to members. Betfred is a good alternative Admiral Casino sister site because it would be a good alternative sister site for just about any casino you could name. It’s an excellent all-rounder.

Admiral Casino sister sites Betfred

Playojo

Playojo logo

If you’re looking for all-rounders – and we presume you are, because if any Admiral Casino sister sites existed, they’d likely be decent all-rounders – you can’t do much better than PlayOJO. This is one of the nation’s most popular casino sites, and yet it isn’t really a casino site. If PlayOJO could speak and you could ask it what it specialises in, it would probably say bingo. The truth is that it handles both bingo and casino games excellently and does a whole lot more on top of that. One of the things that attracts players to PlayOJO in their thousands is the way that the casino dispenses bonuses and perks. No matter whether it’s your first visit to PlayOJO or your thousandth, any bonuses or promotions you use while you’re playing on the site come free of any sticky wagering requirements or anything else that might get in the way of your being able to withdraw them. It’s not just a great iGaming site – it’s a very fair one, too.

Admiral Casino sister sites PlayOJO

Mr Q

Mr Q logo

Mr Q’s rise to prominence has been a stunning thing to watch. It came from nowhere to become one of the UK’s biggest casinos almost overnight. Nothing happens in the world of iGaming by accident, though, and the secret behind Mr Q’s rapid climb is a combination of its excellent quality and the fact that its owners have the resources to spend big money on television commercials. Mr Q was extensively promoted when it arrived in the UK marketplace, which led to a rush of sign-ups at the casino, but most of the players who signed up to Mr Q when it was new have decided to stick around. That’s a sure sign that this brand is doing something right. Aside from its popularity, Mr Q makes a great choice for an alternative list of Admiral Casino sister sites because it has something specific in common with Admiral Casino – both are the “only children” of their owners. Mr Q is owned by Lindar Media Limited, and the operator has no other active brands in the UK.

Admiral Casino sister sites Mr Q

Admiral Casino News

: Admiral Casino has been drawn into a heated debate over the excessively prolific nature of gambling locations on the high street in Bradford. Recent plans to introduce yet another betting shop into Bradford’s Broadway—a row that already houses four betting shops in just six units—have sparked significant public health concerns. The proposal by Jenningsbet to transform the former Bronx Bar into their newest branch has met strong opposition from Bradford Council’s public health team. This unit is surrounded by major gambling names like Ladbrokes, Paddy Power, and William Hill, and is near key community services, including a Citizen’s Advice Bureau and the Council’s Contact Centre, which supports individuals dealing with low-income and housing issues.

Admiral Casino Bradford

The area is a vital hub for families and young people and is already home to nine betting facilities within a three-minute walk, raising fears about the potential increase in gambling-related harm. Public health officials argue that the introduction of yet another gambling venue could worsen the gambling landscape, normalising the activity and heightening exposure to its associated risks, particularly for vulnerable groups and young people frequenting the nearby retail and leisure spots. They have expressed a strong objection based on the need to protect these community members from the potential harms of the oversaturation of gambling facilities. The contention revolves around the balance between economic development, represented by the company’s claim of revitalising a vacant unit and adding to the area’s vitality and the community’s welfare, with a decision on the application pending.

: Admiral Casino has started to make it easier for its members to decide if the new spotlighted games are for them by reviewing the titles. Most recently, the casino shared all of the important information in relation to Cash Strike Hotstepper. This new slot from Blueprint Gaming brings players back to the classic three-reel setup but with some fiery twists. The game’s main feature is the Cash Collect mechanic, where cash and jackpot symbols on reels 1 and 3 combine with the Cash Collect on reel 2 to trigger wins, offering multipliers ranging from 1x to 15x your stake. The four Cashpots—Mini, Minor, Major, and Grand—up the ante further, with the Grand jackpot boasting a massive 1000x potential. The Hotstepper feature keeps the action flowing, as the Cash Collect symbol moves down a reel with each spin, prolonging the chance to rack up those wins.

Another exciting element is the Cash Strike Bonus, where the Cash Collect remains locked on the centre reel, giving players three bonus spins to land more cash symbols, with the possibility of resetting the bonus spins each time a symbol appears. There’s also the chance for a Gold Strike to guarantee a Cash Strike Bonus, adding even more anticipation to the gameplay. With an RTP of 93%, the math model may let the side down, but as far as the bonus features go, it is hard to resist the temptation to try this slot out for size, especially for the way Blueprint Gaming have delicately handled the balance between traditionalism and modernism.

: The idea of a 24-hour casino in Glasgow has understandably sparked local unrest, given the typical concerns associated with such establishments operating throughout the small hours. Luxury Leisure, the company behind Admiral Casino on Sauchiehall Street, faced a setback when Glasgow City Council refused their request to operate 24 hours a day, citing potential disturbances to residents due to increased noise and footfall during unsocial hours. Despite this, the firm highlighted that their other location on Queen Street has been operating all day without any noise complaints, suggesting that their business model does not adversely affect the neighbourhood. They proposed an alternative operating time from 8am to 4am if 24-hour access continues to be disallowed.

Admiral Casino Glasgow

Luxury Leisure’s appeal against the council’s decision is set against the backdrop of previous incidents where local authorities had to balance commercial interests with community well-being. The firm even included a noise assessment with their application, which indicated that the noise level from their operations would be modest and would not significantly impact the area, given its commercial nature and the absence of residential units nearby. This assessment aimed to reassure the planning review committee, which had deferred the decision pending further information. As the planning review committee reconvenes to decide on the appeal, the issue highlights the broader challenges facing nightlife-centric businesses in residential areas. The outcome could influence future applications and the regulatory environment for similar businesses in Glasgow and beyond, reflecting the delicate balance that must be struck between fostering economic activity and preserving the quality of life for city residents.

: Bailey’s Arcade recently proclaimed that Barrow isn’t big enough for two gambling establishments when Admiral Casino set its sights on a vacant lot in the high street. Bailey’s Amusements and Café, a long-standing operator on Dalton Road in Barrow, has voiced strong objections to the proposed conversion of a former Shoezone store into a 24-hour Admiral-operated adult gaming centre. Bailey’s expressed concerns in a planning consultation document, indicating that the approval of this plan could lead to redundancies within their business, which currently employs five people. They warned that they might be forced to lay off at least two employees if the casino is allowed to proceed. Bailey’s highlighted that the town’s previous experience with multiple arcades on Dalton Road resulted in closures due to a lack of business, leaving only their establishment operational. The arcade has even had to reduce its opening hours, citing diminished foot traffic as the reason.

However, the applicant, Luxury Leisure, argues that the new gaming centre would inject fresh footfall into the town centre. They pointed to evidence from other Admiral-operated sites that suggests such facilities often contribute to the success of nearby businesses by attracting additional visitors. In response to potential concerns about noise, Luxury Leisure assured that sound insulation would be implemented to protect nearby occupiers, and the absence of residential properties in the immediate vicinity further minimises the impact. Additionally, they emphasised that Admiral units do not serve alcohol, which helps mitigate the risk of anti-social behaviour. The proposed casino is also expected to create 12 jobs in the area. As the planning application undergoes public consultation, the debate continues over whether Barrow’s town centre can sustain another gambling venue, with Bailey’s Arcade standing firm in its opposition to the new competition.

: The blogs on the Admiral Casino sister sites are some of the best places to find unique information about online and physical casinos, for example, in one of their most recent posts, Admiral Casino paid tribute to the most opulent global brick-and-mortar casinos. This article made a compelling case for why each of the gambling meccas should be on any casino frequenter’s bucket list. The Hotel de Paris in Monte Carlo, Monaco, topped the list with its marble-clad elegance and historical charm. The basement of the casino houses one of Europe’s most beautiful casino spaces, complete with classic roulette, Baccarat, and Blackjack tables. Guests of the hotel enjoy exclusive perks such as access to private clubs and world-renowned spas.

Admiral Casino Most Beautiful Casinos

In Macao, The Venetian is a must-see destination. Known as the Las Vegas of Asia, this casino is the second largest in the world and features an impressive suite of games and entertainment options. The Venetian’s architecture combines luxury with historical influences, and visitors can even take gondola rides within the resort; the scenery offers an exotic blend of opulence and nostalgia, ensuring an unforgettable experience. Of course, the list wouldn’t be complete without mention of a Las Vegas casino, and Caesar’s Palace and its iconic legacy made it the perfect candidate. The expansive casino complex gives visitors a world of choice between endless rows of slot machines and betting booths. South Africa’s Sun City Casino Resort provides a different flavour of luxury. Located two hours from Johannesburg, this resort combines high-end gaming with unique attractions like safaris, making it a perfect spot for adventure seekers and high rollers alike.

: The reviews on the Admiral Casino Trustpilot page are a mix of reviews for the online casino and the brick and mortar casinos, but by reading them, you can start to get an idea of how the casino brand treats its customers. In the past week, many users have commended Admiral Casino for its user-friendly platform, reliable payouts, and enjoyable gaming experience. Positive reviews highlight the good graphics, lack of intrusive advertisements, and the rewarding free spins that contribute directly to cash amounts in players’ bankrolls. For example, Sharon and Muhammad both gave five-star reviews, praising the slots and the friendly service at the Ilford venue. However, some online customers have reported issues with the withdrawal process. Lana, who rated her experience with two stars, mentioned the difficulty in withdrawing funds despite providing all necessary documentation. Another reviewer, Colette, expressed frustration over the lack of significant wins following an initial success, leading to a mixed experience overall.

After this week, overall, Admiral Casino maintains a fairly solid TrustScore of 3.6 out of 5 from 1,892 reviews, with 55% of reviewers giving it five stars. The feedback underscores the importance of reliable customer service and smooth withdrawal processes in maintaining player satisfaction. Admiral Casino’s rapid responses to these reviews show a commitment to addressing issues and improving the customer experience. This blend of positive and negative feedback provides a comprehensive view of what players can expect when engaging with Admiral Casino, both online and at its physical locations. The range of feedback will certainly give anyone a realistic view of the company.

: This week, the Admiral Casino sister sites launched the hottest new Slingo game, Slingo Gold Cash Free Spins, recapturing the magic of the Gold Cash Free Spins slot. This hybrid game marries the beloved elements of the original slot with the innovative features of Slingo, offering a fresh experience for players. The game is set on a 5×5 grid where players aim to complete Slingos by marking off numbers. Players spin the slot reel below the grid to land numbers that match those on the grid, aiming to complete lines either horizontally, vertically, or diagonally, thus forming Slingos. Each completed Slingo advances players up the prize ladder, unlocking higher potential rewards. Additionally, the game includes various special symbols such as Jokers and Super Jokers, which allow players to mark off any number in a column or the entire grid respectively. The Devil symbol, however, blocks progress to make the gameplay slightly more challenging.

Admiral Casino Slingo Gold

The Free Spins feature is a highlight, triggered by landing three or more scatter symbols, providing additional spins to increase winning opportunities. The game’s high-quality graphics and smooth gameplay contribute to an immersive gaming experience. The release of Slingo Gold Cash Free Spins and the publication of all of the game’s details highlights Admiral Casino’s commitment to offering innovative and exciting gaming options, providing their members with varied and rewarding experiences. This game is expected to be a hit among players looking for new and thrilling ways to win big, combining the best features of two popular game genres.

: This week, the Admiral Casino sister sites launched the hottest new Slingo game, Slingo Gold Cash Free Spins, recapturing the magic of the Gold Cash Free Spins slot. This hybrid game marries the beloved elements of the original slot with the innovative features of Slingo, offering a fresh experience for players. The game is set on a 5×5 grid where players aim to complete Slingos by marking off numbers. Players spin the slot reel below the grid to land numbers that match those on the grid, aiming to complete lines either horizontally, vertically, or diagonally, thus forming Slingos. Each completed Slingo advances players up the prize ladder, unlocking higher potential rewards. Additionally, the game includes various special symbols such as Jokers and Super Jokers, which allow players to mark off any number in a column or the entire grid respectively. The Devil symbol, however, blocks progress to make the gameplay slightly more challenging.

The Free Spins feature is a highlight, triggered by landing three or more scatter symbols, providing additional spins to increase winning opportunities. The game’s high-quality graphics and smooth gameplay contribute to an immersive gaming experience. The release of Slingo Gold Cash Free Spins and the publication of all of the game’s details highlights Admiral Casino’s commitment to offering innovative and exciting gaming options, providing their members with varied and rewarding experiences. This game is expected to be a hit among players looking for new and thrilling ways to win big, combining the best features of two popular game genres.

: The Admiral Casino sister sites are adept at spotlighting the most engaging games for their members, and this week, they have focused on the online video slot Luck of the Dead from Greentube, released on December 25, 2023. Despite its seemingly ominous title, this game offers an intriguing blend of themes and mechanics that could spell good fortune for players. Set against a backdrop of the Mexican Day of the Dead celebrations, this game merges the vibrant festival’s visuals with the thrill of scratch card gaming, encapsulated in a 3 x 3 layout with five bet ways. Luck of the Dead promises high variance gameplay, where players can win up to 1000 times their stake, creating significant win potential through a straightforward yet exhilarating experience.

The game increases the suspense with multipliers that can increase the rewards during play. Furthermore, the game’s graphics and theme are meticulously crafted to evoke the rich, colourful atmosphere of the Day of the Dead celebrations, complete with candles, skulls, and flowers, making it a visually appealing choice for players seeking a thematic adventure in their gaming experience. Admiral Casino’s promotion of this dynamic game underscores their commitment to providing their community with games that are not only fun but also visually and mechanically rich. This game, with its unique blend of cultural celebration and gaming thrill, is poised to capture the interest of players looking for something beyond the traditional slot experience, but if this isn’t your cup of tea, there are plenty of other more classic games in the library.

Can Admiral Casino Be Trusted?

trust score

★★★★

Admiral Casino is a 4-star trusted casino.

1. Licenses and Fines Admiral Casino holds a UK Gambling Commission licence, but its operator paid a settlement to the UKGC in December 2021. Further details are in the review below.
2. Accepts UK players? UK players are welcome.
3. Trustpilot Score After over 1800 reviews, Admiral Casino has a respectable Trustpilot score of 3.6 out of 5.0.
4. Operator Name & Location Greentube Alderney Limited of Alderney.
5. Bonus Terms The wagering requirements on the casino’s welcome promotion are just x1.
6. Customer Support Phone, live chat and email, but no 24/7 service.
7. Withdrawal Speed & Options Debit cards, e-wallets, bank transfers, Google & Apple Pay. No instant withdrawals, but some methods clear in one business day.
8. Number of Sister Sites There aren’t any Admiral Casino sister sites at present.
9. Games portfolio Just under 500 slots, but there are also live casino games, Slingo games, instant win games and more.
10. On GamStop? Admiral Casino is on GamStop.
Overall SCORE > ★★★★★ – 4/5 Stars

Admiral Casino Review 2024

Admiral Casino is a name to be reckoned with in the real world. It operates in multiple countries and has more than 1500 outlets. Most of those outlets stock nothing other than slot machines, but there are also over 60 full-sized casinos. On top of that, Admiral Casino operates multiple “electronic” casinos in Serbia. It’s a name with global appeal, but none of this necessarily means that its success has translated over to its official online slots website. That website is operated by Greentube Alderney Limited, and this review will tell you how we see it.

Admiral Casino sister sites homepage

Admiral Casino Welcome Offers

Admiral Casino isn’t big on promotions, but it manages to put a little something on the table for newcomers. To be more specific, all new players at Admiral Casino can claim one hundred free spins, part of which is a no-deposit free spins. Players receive fifty spins on the exclusive Admiral: Feel the Flutter slots game simply for registering an account, followed by a further fifty free spins on Sizzling Hot Deluxe when they make their first deposit of £10 or more. Anything won from the spins comes with a playthrough requirement of just x1, so should you strike it lucky with some of those spins, you’d have to fancy your chances of getting some real money out of the bonus and being able to bank it.

Ongoing Promotions

We hope you liked the sound of the Admiral Casino welcome promotion because it’s the only promotion you’re getting from this casino. Until 2023, Admiral Casino had a loyalty reward scheme called the Monthly Cash Drop, which saw players accrue points for all their play throughout the month and then have bonus cash awarded to them at the beginning of the following month based on the number of points that they’d accrued. This promotion has now been withdrawn, leaving the sign-up offer as the casino’s only promotion. This might have something to do with the UKGC making it known that it’s philosophically opposed to VIP reward schemes, but it’s hard to argue that Admiral Casino’s loyalty scheme was a VIP programme of the kind that the regulator has in mind.

What are the Pros and Cons of Admiral Casino?

Pros: Playing at Admiral Casino means that you have the backing of a big-name brand. It’s not a fly-by-night operator that might up and vanish tomorrow. That means you should be able to feel confident about how you’ll be treated and the safety of your money. On top of that, there’s a live casino and dealer section of the digital Admiral Casino. You don’t even get that at some real-world Admiral shops.

Cons: Looking at the other side of playing at Admiral Casino, we’re disappointed with the comparatively limited number of online slots. Admiral specialises in slots in real life, but 450 or so is way below par for an online slots casino in the current era. The lack of clarity about withdrawal times is also disappointing, but there’s enough information for us to be able to confirm that Admiral takes three business days just to process a withdrawal request before the money starts moving. Between the lack of games and the slow withdrawals, it’s all just a little underwhelming.

Featured Slots and Casino Games

Admiral Casino isn’t fortunate enough to have a massive range of providers open to it. It works with just a handful, and so its overall range is quite limited. Perhaps that’s why Greentube Alderney Limited has taken to creating slots of its own. Those slots tend to dominate the “most popular” section of the Admiral Casino website. 

Book of Ra: This isn’t the most original of choices of name for an online slots game, but the Egyptian theme isn’t the most original of themes, either. Book of Ra is a basic “Book of” slot with an expanding symbols mechanic within free spins and a “double or quits” gamble feature that could either double or totally cost you your most recent winnings. It’s been around since 2004 and looks every bit of its age and comes with a behind-the-times RTP of 92.13%. Between that and the high volatility, Book of Ra represents a bad deal. 

Lucky Lady’s Charm Deluxe: This is another Greentube online slots game, albeit a far more recent one with a release year of 2019. That explains why the RTP is higher at 95.13%, even though 95.13% is still low by modern standards. The main appeal of this simple-looking bright pink online slots game is that any wins you might score with the wild symbol double in value, and the doubling effect increases to a tripling effect during free spins. The same “double or nothing” gamble that appears in so many Greentube slots also appears here, and volatility is once again high. 

Columbus Deluxe: Christopher Columbus is a famous figure for the fact that he didn’t discover America but got all of the credit for it anyway. He’s less well-known for being the star of this Greentube online slots game, which is another blast from the past. It was released in 2008. It’s another one with basic visuals and little in the way of memorable features, but it does offer free spins and the usual double-or-nothing Greentube gamble. RTP is 95.02%, and variance is slightly below average. 

Admiral Casino Venue

You’ll find slots far more modern than these in the “arcade” section of the Admiral Casino website, and elsewhere there’s blackjack, roulette, table games, and a well-turned-out live casino. 

Deposit and Withdrawal Methods

If it’s true that knowledge is power, then Admiral Casino is a little weak when it comes to the quantity of information it provides about its withdrawal turnarounds. The casino allows you to make deposits using Mastercard or Visa debit cards, Paysafe voucher cards, Trustly’s instant bank transfer service, or a Skrill, Neteller, or PayPal e-wallet. The range of deposit options isn’t an issue. The lack of clarity about withdrawals is.

Admiral Casino will not commit to a standard turnaround time for withdrawals. Their website says only that it takes 72 hours for withdrawal requests to be processed. That means there isn’t a single withdrawal method available that will get your money to you in less than three days. Add the usual 3-5 days that come with debit card withdrawals to that, and you could be looking at a wait of well over a week. There’s absolutely no good reason why e-wallet withdrawals should be so slow.

Customer Support and License

Admiral Casino can’t be faulted on the quality or comprehensiveness of customer service that it offers. Players who’d like to speak to someone over the phone can do so by calling 0800 069 8921 between 7am and 9pm, but there’s also live chat between 10am and 6.30pm if you’d rather not do that. Failing both options, you could always email [email protected].

The casino is covered by the UK Gambling Commission licence that Greentube Alderney Limited holds under reference number 39050. The same licence would cover all Admiral Casino sister sites if any existed. This isn’t a clean license, though. In December 2021, Greentune agreed to pay a settlement of £685,000 to the regulator after accepting that it had broken licence conditions that were designed to protect against the risk of money laundering and problem gambling. Failure to report key events to the regulator was also listed on the operator’s rap sheet at the time.

Admiral Casino – The Verdict

Admiral Casino is OK. It’s so-so. It’s all right. We’ve given it a high score for being trustworthy, as per the table above, but if we were to rate the casino as a whole, it would be a textbook three out of five stars. There’s nothing spectacularly wrong with it, but there’s also nothing special about it either. Perhaps we could say that the presence of a live dealer casino makes it above average, but so many online casinos offer live dealer games now that it’s no longer out of the ordinary – and “ordinary” is the perfect word to sum up our feelings about Admiral Casino.

Admiral Casino mobile screenshot

What are players saying about Admiral Casino?

Here are our condensed / readers digest summaries of recent player reviews of Admiral Casino.

  • 12-May-2024 by Marc:
    The games at Admiral Casino are alright, but I feel they could be more generous with their bonuses. However, their customer support is quite good. – source: Trustpilot
  • 11-May-2024 by Robert:
    I’m really frustrated with the misleading promotions from Admiral Casino. They advertise things like deposit £10 and get £10, but then you find out you need to wager £100 or £200 to unlock the bonus. It’s misleading and the small print that explains the catch is barely visible. – source: Trustpilot
  • 11-May-2024 by Steve:
    They always seem to find some excuse not to pay out. – source: Trustpilot
  • 12-May-2024 by Sixhead:
    My first impressions of Admiral Casino aren’t great. They retracted my bonus money too soon and now my withdrawal is stuck with their payments team. They say payouts will take days, even for small amounts, which is just unacceptable compared to other casinos that process payments much faster. – source: Trustpilot
  • 10-May-2024 by Progbuilding:
    Fast and good service, I would definitely recommend them. – source: Trustpilot
  • 10-May-2024 by David:
    I love the experience at Admiral Casino and appreciate the excellent support. – source: Trustpilot
  • 10-May-2024 by Martin:
    The casino is easy to use and offers a good selection of slots. – source: Trustpilot
  • 09-May-2024 by Mihail:
    I’m really happy with the quick response time from customer service at Admiral Casino. – source: Trustpilot
  • 08-May-2024 by Lewis:
    Do not use this company. I won £560 after spending £40, tried to withdraw it, and they blocked my account. It’s clear they’re happy to take your money but not to hand out winnings. – source: Trustpilot
  • 06-May-2024 by Michelle:
    I had an issue with a withdrawal, and Cely on the online chat was brilliant. She resolved the issue quickly, and I was very satisfied with the service. – source: Trustpilot

About Admiral Casino

A Casino With A Wikipedia Presence

Not many online casinos can boast about having a dedicated entry on Wikipedia. It’s an honour normally reserved for only the biggest and brightest casino sites. The Sky Bet group of casinos is mentioned on Wikipedia, as are the 888 Group casinos and a few others, but most network companies will never make it to that level. Somehow – and even the company itself probably isn’t sure exactly how – they’ve bucked that trend. Admiral Casino is listed on Wikipedia. The entry might only be short, but it’s there.

The stub of a Wikipedia entry gives us a limited amount of insight into the history of the company. We’re told that Admiral Casino is a British brand and is best known for its array of high-street gambling venues. It also says “gambling websites,” plural, which is an error. As we said much earlier on, Admiral Casino did once have sister sites but doesn’t any longer. Admiral is identified as being a subsidiary of Luxury Leisure which is, in turn, owned by Novomatic.

The number of Admiral Casino outlets worldwide is listed on the page as 1500. Only around sixty of these venues are “real” casinos – the rest are merely shop fronts with slot machines in them like old coin arcades. The number of these Admiral Casinos jumped up sharply in 2015 when Luxury Leisure bought out its old rival Brian Newton Leisure Limited and rebranded every Sun Valley, Newton’s Amusements and Shopper’s Pride slots site as an Admiral Casino.

Looking further afield, Admiral is claimed by Wikipedia to have 29 “electronic casinos” in the unlikely location of Serbia. What’s actually meant by “electronic casinos” is uncertain, as an electronic casino is surely an online casino, and Admiral has only one of those. Based on the source material that Wikipedia has used, this is likely a translation error. Admiral Casino has 29 physical premises in Serbia, which seems to be a likely explanation. The brand as a whole has been around since 1994, so it’s had a lot of time to expand across the world and conquer new territories.

Admiral Casino – Feel The Flutter

Admiral Casino Advert

Perhaps surprisingly for a brand that isn’t one of the biggest in the UK – or, at least, not one of the biggest online casinos – Admiral embarked on a television commercial campaign in 2021 with a new advert entitled “Feel the Flutter.” The title is a play on words – the “Admiral” in “Admiral Casino” comes from Red Admiral butterflies, and butterflies serve as the brand’s mascots.

The commercial is only 20 seconds long and isn’t especially imaginative. Animated butterflies flutter from the shoulders of one person to another as they sit around in an otherwise deserted city centre, playing Admiral’s online slots on their mobile phones. From there, the commercial segues into the site’s welcome promotion and concludes by reminding viewers where the website is and using the “feel the flutter” catchphrase one more time just to drive the message home.

A previous television commercial from 2019 was also focused on Admiral’s promotions and free spins offers but didn’t feature any “real” actors or anything approaching a theme. Instead, it used simple visuals from some of the most popular games on the website accompanied by a voiceover. The commercial was only ever aired late at night and wasn’t around for long, but it has nevertheless racked up an impressive six million views on YouTube. The “Feel The Flutter” ad, by contrast, has achieved only a little over 100 views as of the time of writing.

The Admiral Casino Blog

Like many online casinos, Admiral Casino maintains an active blog on its casino site. There are a couple of reasons that you’ll often see a casino site do this. The first is that it’s an easy way to generate new content and keep Google happy with your website’s performance. The second is that it’s an opportunity to give potential customers a taste of the casino’s personality. There’s only so much personality that that be communicated with a few promotional offers and the descriptions of slots – blogs are free-form and allow their writers to be more expressive.

Upon opening the Admiral Casino blog, we were pleased to find that it’s not just another identikit casino blog page telling us what the latest games are and how we might go about the task of winning money at their website. Instead, some of the recent blog posts at Admiral Casino are genuinely interesting. If you’ve ever wanted to know which territories and countries around the world do or don’t allow gambling, you’ll find out on this page. Another blog article takes a look at the most beautiful “real” casinos in the world, and there’s even a full history of the humble slot machine itself. Sure, the “how to win money” and “how to play online slots” articles are still there, but they’re at least surrounded by things you may actually want to read. Having said that, we found ourselves feeling the same way about the Admiral Casino blog as we did about the Admiral Casino games and slots collection – we wish there was more content to get our teeth into.