32Red
32Red sister sites include Unibet, Maria Casino, Casino Houne, Bingo.com and Otto Kasino.
32Red (32red.com) is operated by 32Red Limited of 401 World Trade Centre, Gibraltar, GX11 1AA.
+ 10% Cashback
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Deposit Bonus
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Daily Cashback
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+ 325 Free Spins
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+ 50 Free Spins
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Welcome Bonus
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32Red Sister Sites
This will come as a surprise to those of you who were expecting to see 32Red Sport and 32Red Bingo here, but they’re no longer standalone sister sites of 32Red. Sport betting is now available on the flagship casino’s homepage, and bingo is no longer offered by 32Red at all. In fact, 32Red Casino is the only casino company directly owned and operated by 32Red Limited – but that doesn’t mean that it doesn’t have sister sites. Through the fact that 32Red is owned by the enormous Kindred Group, its sister sites now include some of the biggest names in the game. Here are the highlights.
Unibet
Simply put, Unibet is one of the biggest betting and casino websites in the world. The Kindred Group website describes it as the premium “all product” brand in the group’s family of casinos. That’s a thumb in the eye to 32Red, but we wouldn’t necessarily say it was inaccurate. The range of entertainment on offer at Unibet includes bingo, so if you try to access the old 32Red Bingo website you’ll see a pop-up offering you the opportunity to come to Unibet instead. As a brand name in the UK, Unibet is still probably better known for sports betting than anything else thanks to its long association with football. It’s trying to change that in the 2020s, though, and is making effoers to develop a reputation for hosting excellent slots. Because it wants to grow that reputation, this is a great time to visit the site for promotions and incentives.
Bingo.com
The Kindred Group picked up Bingo.com in 2014. They haven’t made great waves with it in the UK during the years since then, but they’ve at least managed to establish it as one of the most popular casino sites in Scandinavia. Now that base is established, it might spread from there. With a URL like bingo.com it should arguably be seeing a lot more in terms of market share than it is, but perhaps the disconnect comes from the fact that this isn’t actually a bingo-focused casino. There’s as much space given the slots as there is to everything else. It’s a good casino, but it seems a waste of a name that could be worth big money to a bingo specialist site.
Maria Casino
Maria Casino is the Kindred Group’s female-oriented online gaming casino. The Malta-based brand is gentle in tone, committing to derive zero revenue from harmful gambling and marketing itself around ethics more than content. The Maria Casino homepage even politely asks you what you’d like to play next when you land on it! There’s still some decent promotional power on display here, though, including the chance to earn up to £150 a time in bonus funds by referring your friends to the casino. The dim purple colour scheme makes the site look a little depressing, but aside from that, it’s a solid offering.
Casino Huone
We’re reliably informed that Casino Huone is a fantastic online slots website. We also hear that it’s great for fans of video poker, and the live casino is a thrill. CasinoHuone also offers poker and bingo facilities, and even goes so far as having two Finnish poker pros on hands to give you tips while a well-known television host commentates over live games. In fact, everything we hear about CasinoHuone is fantastic. You’re probably wondering why we’ve never tried it out ourselves, and the answer is that the casino has no English language support. You can access it from the UK without an issue, but unless you’re fluent in Finnish you’re likely to struggle to find your way around.
Otto Kasino
Otto Kasino is the most recent addition to the Kindred Group family, having been launched in mid-2020. It’s a casino based on speed, offering new customers the chance to register with a bank ID and get playing within seconds of their arrival at the casino. Designed for mobile phones and minimal in design to ensure that pages load quickly, this might be what the casinos of the future look like if the trend continues to move towards speed rather than visual attractiveness. Aside from that, almost everything we said about CasinoHuone could also be said about Otto Kasino. We have no reason to doubt the people who say it’s a great place to play casino games and we appreciate the fact that it’s open to the UK, but without any English language support we can’t verify any of the great reviews.
32Red Casino
Last and by no means least, we’ve taken a piece of the 32Red website and listed it as a 32Red sister site. Why have we done that? Because 32Red Casino looks and feels different from the wider 32Red site. The main 32Red site has become an absolute monster since absorbing 32Red Sport and adding new options for Slingo and the like. There’s a little more focus at 32Red Casino. If you’re not interested in sport, Slingo, or anything else that 32Red now offers aside from the usual slots and games, you might be best served to come straight to the casino. It contains everything you like about 32Red, but it gets straight to the point.
32Red News
: On the 1st of April, talkSPORT brought 32Red into the spotlight with a comprehensive review of the online casino, shedding light on its various promotions, notable achievements within its game collection, and operational excellence. The review details the streamlined user experience at 32Red sister sites, which is bolstered by a responsive customer support system and a website designed for easy navigation. Highlighted as a major benefit, the extensive library of games includes popular slots, table games, and live dealer options, catering to a wide range of preferences. However, the review isn’t without its criticisms. It notes that while 32Red stands out in many areas, its withdrawal process could be faster, and some users might find the promotional terms somewhat restrictive. Additionally, the lack of more diverse payment options could pose an inconvenience to some players.
One of the more interesting points mentioned in the review is 32Red’s commitment to promoting responsible gaming. The platform offers several tools to help players manage their gaming habits effectively, which speaks to their responsibility towards customer welfare. Concluding their assessment, talkSPORT expresses a generally positive opinion of 32Red. They commend the casino for its robust game selection and the quality of customer service, indicating that these strengths make 32Red a commendable choice for individuals seeking a reliable and engaging online casino experience. Overall, the review portrays 32Red as a solid player in the increasingly competitive online gambling market, with a few areas for improvement that could make it even more appealing to potential members.
: The 32Red sister sites are abuzz with anticipation for the launch of the new slot game, Joker Ice Frenzy Epic Strike, set to debut on January 3rd, 2024. Developed by Aurum Signature Studios, this game is a frosty sequel to the popular Joker Fire Frenzy, perfectly timed for one of the coldest months of the year. The chilly video slot is a visually stunning game that captures the essence of a wintry Arctic adventure. The game’s reels are beautifully crafted with a frozen theme, featuring joker-themed symbols that add to its charm. Aurum Signature Studios, known for their innovative and engaging slot experiences, have outdone themselves with this creation, ensuring that the game is not only visually appealing but also packed with exciting features.
The game is designed to provide a seamless and immersive experience, with a soundtrack and graphics that complement the icy theme. Players can expect a thrilling journey as they spin the reels, with the potential for significant wins. The bonus features are yet to be detailed, but if its predecessor is anything to go by, players can look forward to innovative and rewarding gameplay, which still doesn’t move far from the classic slot format. In summary, Joker Ice Frenzy is set to be a hit among slot game players, offering a perfect blend of visual appeal, thematic coherence, and exciting gameplay. Its release is eagerly awaited by the gaming community, especially those frequenting the 32Red sister sites, and is poised to be a fitting addition to the winter season’s gaming offerings.
: The Telegraph has recently spotlighted the growing trend of online casinos accepting Paysafecard, a prepaid debit card, for their new customer offers. This guide, meticulously compiled by The Telegraph, includes a list of top online casinos where Paysafecard is accepted, along with detailed information on the top ten Paysafecard casino bonus offers. Among these, 32Red has been highlighted for its exceptional new customer offer, distinguishing itself in the competitive online casino landscape. Paysafecard’s increasing popularity among online casino players is evident, with operators acknowledging this preference by incorporating it into their payment options. The guide provides insights into how Paysafecard works, its benefits and drawbacks, and the process for depositing and withdrawing funds using this method. The list of recommended Paysafecard casinos includes prominent names like Grosvenor Casino, Luckster Casino, bet365, and The Vic.
32Red’s offer is particularly noteworthy for its generous deposit-to-bonus ratio, which exceeds the industry standard. To avail the full £150 bonus at 32Red, a deposit of £100 is required. While this offer does not include free spins and has a wagering requirement of up to 50x, the favourable wager-to-bonus ratio makes it an attractive option for players. This guide is not just a list of casinos but also a comprehensive resource on Paysafecard, discussing its advantages like added security and budget control, and its disadvantages such as additional fees and higher minimum deposit requirements. It serves as an invaluable tool for players looking to use Paysafecard for their online casino transactions, ensuring a safe and controlled gambling experience.
: On December 5th, The Telegraph, in collaboration with Betting Expert, published a comprehensive guide to 32Red, focusing on the promotions and offers that make this casino a standout choice. The guide reveals that new customers can enjoy a generous sign-up offer, receiving a 150% bonus on their initial deposit, with a minimum deposit of £10 and a maximum bonus of £150. This offer is one of the most competitive in the market, positioning the site as a top choice for casino players. The guide also clarifies that there is currently no active promo code for the casino. However, it suggests that potential and existing customers keep an eye on updates, as new promo codes may become available. The sign-up bonus can be used on a wide range of games, although certain slot games are excluded. If a game is not eligible for bonus play, a ‘game locked’ icon appears. The guide also details how different types of games contribute to the wagering requirements at varying levels, ensuring players can strategize their gameplay to meet these requirements effectively.
The guide compares 32Red’s offer with its competitors, highlighting its strengths such as the high bonus amount and favourable deposit-to-bonus ratio. However, it also points out the high wagering requirements as a potential drawback. Additionally, the guide explores existing customer offers, including daily free games and weekly promotions like Ruby Tuesday, where players can earn double points on selected games. Overall, The Telegraph’s guide positions 32Red as a casino that caters to both new and existing players, offering enticing bonuses and promotions that enhance the gaming experience.
: talkSPORT has delved into the depths of the Fishin Frenzy franchise’s latest addition, Fishin Frenzy Even Bigger Catch, and it seems that if these catches get any bigger, we are going to need a bigger boat. This new instalment in the popular series, developed by Blueprint Gaming, offers a fresh twist on the angling action that has captivated players. With a 95% Return to Player rate and medium to high volatility, this slot game promises a mix of regular and significant wins. The game features a familiar five-reel, three-row format with ten paylines. Players can expect to encounter a variety of symbols, including fish, tackle boxes, life preservers, fishing rods, and pelicans, each contributing to potential wins. The standout feature is the Wild Collect feature, where a special symbol substitutes for paying symbols, collecting the values of all cash symbols on the reels.
The excitement peaks during the bonus round, triggered by three or more fishing boat scatters, awarding between 10 and 20 free spins. Here, players can collect cash values with the help of the fisherman symbol, which upgrades cash values up to 50x the bet every fourth collection and grants additional spins. The Golden Fisherman adds another layer of thrill, allowing players to pick a fish for a multiplier of 2x to 10x on current cash prizes. talkSPORT has identified the 32Red sister sites as some of the best platforms to enjoy the slot. These sites offer a range of other slots and gaming experiences, ensuring players have a variety of options.
: Rangers Football Club has become the first in Scotland to initiate independent gambling education sessions for its players, as reported by the Scottish Daily Express. This initiative, led by EPIC Risk Management, is designed to foster a healthy relationship with the gambling sector amidst growing scrutiny over football’s ties with betting companies. Notably, Rangers, like many other clubs, have a betting company, 32Red (or sometimes its sister site Unibet), as their shirt sponsor, highlighting the deep entanglement between sports and gambling. Key players such as James Tavernier, Todd Cantwell, and Jack Butland, along with the women’s team and selected academy cohorts, are set to participate in these bespoke sessions. These sessions are unique in that they are tailored to individual needs and feature insights from former players who have battled gambling-related issues, some even at the international level. This approach aims to go beyond mere rulebook discussions, adding a layer of relatability and real-life experience.
The funding for this project comes from the club’s sponsor, Kindred, which owns the 32Red sister sites, including Unibet. As we have previously reported, this year marks a decade of partnership between Kindred and Rangers, during which Kindred has launched its ‘Zero % Mission’ – an initiative to eliminate revenue derived from harmful gambling. This move is part of a broader effort by Kindred to promote sustainable and responsible gambling, including significant investment in technology to enhance detection software and a greater focus on education and safer gambling messaging. This initiative could set a precedent for other clubs and sponsors in balancing commercial interests with the well-being of players and the broader community.
: In the swirling vortex of football rumours and speculation, Talk Chelsea has recently turned the spotlight on Armando Broja, questioning whether the striker’s future lies away from Chelsea FC. The conjecture stems from a confluence of factors that suggest a departure could be on the cards for the young forward. Broja has shown glimpses of his potential both in the youth setup and while on loan. Yet, his integration into the first team at Chelsea has been a subject of debate among fans and pundits alike. Despite a promising track record, especially during his stint with Southampton, the question lingers: does he have a role in the current Chelsea line-up, or is it time for him to seek new pastures to fully realise his potential?
This is a player who has displayed his capability to perform at the highest level but faces stiff competition for a starting berth in a team replete with world-class talent. With game time being a crucial factor for any player’s development, the lack of it at Chelsea has fuelled this speculation. Adding an extra layer of intrigue, football betting circles, particularly on sister sites of 32Red, are abuzz with wagers and odds concerning Broja’s next move. His contract’s outcome is becoming a focal point for bets, signifying the high level of interest in his career trajectory from fans and punters alike. These sites are witnessing active participation from followers of the game, eager to place their bets on whether he will stay with the Blues or opt for a transfer.
: The Herald has declared that online enthusiasts, especially those with a penchant for high-paying slots and officially licensed TV and film-themed games, should make 32Red their virtual destination of choice. This renowned platform is making waves for all the right reasons; just one of the standout features of 32Red is its commitment to offering slots with impressive return-to-player rates. If you’re looking to maximise your chances of landing those big wins, this is where you want to be. With a range of slots that boast high payouts, 32Red ensures that every spin is an exhilarating opportunity to strike it lucky.
But that’s not all. What truly sets the casino apart is its collection of officially licensed slot games with TV and film themes from some of the biggest iGaming developers in the industry including NetEnt and Blueprint. Dive into the worlds of popular franchises like Game of Thrones™, Jurassic Park™, and Terminator 2™, and experience the magic of your favourite shows and movies in a whole new way. It’s a gaming adventure that combines the thrill of the casino with the nostalgia of your most beloved on-screen moments. If you are wondering how to keep up with the newest games on the platform, you’ll be delighted to know that the process is a breeze. The casino regularly updates its library to ensure that players have access to the latest and greatest slot titles. To discover these fresh additions, simply head to the “New Games” section, where you’ll find a treasure trove of cutting-edge slots waiting to be explored.
Can 32Red Be Trusted?
★★★★★
32Red is a 3-star trusted casino.
| 1. Licenses and Fines | 32Red Limited holds UK Gambling Commission licence 39430, but was fined £4.2m in January 2023 after breaking licence conditions that govern customer interactions. |
| 2. Accepts UK players? | The above licence permits 32Red to accept UK players. |
| 3. Trustpilot Score | After over 2600 reviews, 32Red has a very poor Trustpilot average score of 1.5 out of 5.0. |
| 4. Operator Name & Location | 32Red Limited is based in Gibraltar. |
| 5. Bonus Terms | The wagering requirements of x50 that 32Red imposes on bonuses are considerably higher than the UK average. |
| 6. Customer Support | Live chat is available 24-7. There’s also limited-hours telephone support and email support. |
| 7. Withdrawal Speed & Options | Debit card, bank transfer or PayPal. The casino claims that PayPal withdrawals are instant. |
| 8. Number of Sister Sites | While there are no other casinos on the 32Red Limited platform, there are multiple 32Red sister sites on the wider Flutter Entertainment network. |
| 9. Games portfolio | Around one thousand slots, live dealer and live casino games, sports betting and poker. |
| 10. On GamStop? | 32Red is fully compliant with GamStop. |
| Overall SCORE > | ★★★★★ – 3/5 Stars |
32Red Review 2024
32Red is one of the UK’s most recognisable casino and iGaming brands. A lot of that is down to its long-standing partnership with the comedian Leigh Francis, better known as Keith Lemon. Francis has been the face of 32Red for many years, and the loud, brash TV commercials in which he appears have introduced 32Red to millions of players. It’s a one-stop-shop in terms of iGaming, offering casino games, sports betting and live poker under one roof. There’s a lot of hype around this brand, but is it deserving of it? Let’s see.
32Red Welcome Offers
32Red promises that its welcome promotion is “incREDible” (get it?), with a 150% matched first deposit up to a maximum of £150 available to all new players. There are a few caveats that come with the deal, though. The first is that it’s only available to those who make their first deposit using a debit card, so if you use PayPal, you’ll get nothing. The second is that the bonus can only be used on casino games, so there’s nothing on the table if you’re playing poker or betting on sports. Finally, the entire value of the bonus must be wagered x50. Given that the average wagering requirement across the UK iGaming scene is x35, we have to say that’s pretty high. It’s a sticky bonus.
Ongoing Promotions
The biggest of the ongoing promotions at the casino is the “Red Ruby Rewards” scheme, which is a loyalty bonus system by any other name. To put it simply, players are awarded “Red Rubies” every time they make a deposit or play a casino game, and they can claim £10 in bonus cash for every 1000 rubies they collect. The x30 wagering requirement on these bonuses is actually better than it is with the sign-up offer. You’ll have to act quickly, though – the rubies expire after ninety days of inactivity if they haven’t already been turned into cash. We understand that different games at the casino yield different ruby rewards, but nowhere does the casino explain how much spending is required to unlock 1000 rubies. Because of that, we’re unable to say whether the promotion is good value for money or not.
It might be possible to get better value out of the alternative “Red Rewards” bonus scheme than the ruby-based method. While details are thin on the ground, the website suggests that a different bonus is made available for every player every day they log into the casino, and all they need to do in order to collect it is make a deposit. Given that they’re daily bonuses we can’t imagine that they offer huge value, but at least the terms might be easier to understand than those of the ruby rewards system.
32Red: Pros and Cons
Pros: 32Red Casino offers instant withdrawals if you’ve got a PayPal account. It comes with more than one thousand games, and ticks a lot of boxes by including poker and sports betting in its portfolio. Customer service is another strength, with players able to get assistance via three different methods. On reputation alone, it’s a huge deal of an iGaming brand.
Cons: We’re not clear on the finer points of the Ruby Rewards bonus scheme. A brand of such size should do a better job of laying out the full terms of its bonuses. While the general bonus terms are OK, the x50 wagering requirement on the welcome promotion feels excessive. The lack of sports betting or poker bonuses is a bit of a head-scratcher, too.
Featured Slots and Casino Games
We literally just said that 32Red offers poker and sports betting as well as casino games, so we won’t go into detail about that again. Suffice to say, though, that 32Red Sport is a well-respected sportsbook, and can go toe-to-toe with any of the bigger-name brands even if it doesn’t have the same kind of promotional clout. Similarly, although 32Red Poker isn’t as big a name on the poker scene as, for example, PokerStars or Party Poker, it’s popular with plenty of players and its tables are always busy.
If you’re looking for slots or live dealer games, you’ll find more than one thousand of them at this casino. The best and most popular of them are highlighted on the homepage beneath a photo of a smiling Keith Lemon, which could be either a positive or a negative depending on your opinion of the comedian. The top featured slots game at the time of our visit to the casino was Immortal Romance II, which 32Red claimed as an “exclusive” even though we’ve seen it at plenty of other sites. Players have waited a long time for the vampire-themed sequel, so we’re unsurprised by its popularity. Other eye-catching names on the casino’s homepage include Gold Blitz Extreme, Dark Waters: Power Combo and More Unusual Suspects, which sadly has nothing to do with the film of almost the same name.
Withdrawal Processing and Support
There are three ways to get money out of 32Red; debit card, PayPal or bank transfer. If you want to get your hands on your money quickly, PayPal is the way to do it. The minimum withdrawal is a mere £10, and withdrawals are (allegedly) instant. If you’d rather stick to your trusted debit card, you’re looking at three to five working days, and the same £10 minimum. Finally, bank transfers are available, and are subject to the same turnaround time as debit card withdrawals. While the minimum withdrawal for bank transfers isn’t explicitly stated, we see no reason why it wouldn’t be consistent with the other methods. The only strange thing is that we know 32Red used to accept more e-wallets than this. We don’t know why support has been withdrawn for the others.
Customer Support and License
When it comes to customer support, 32Red maintains very high standards. Live chat is available 24-7, and telephone support is available between 8am and 10pm in the UK on the freephone number 0800 180 3232. If that doesn’t work for you, you could always choose to leave a message via the contact form on the website. The casino’s UK Gambling Commission licence is no. 39430 and is held by 32Red Limited. The licence isn’t clean as per the information in the Trust Score table further up this page, but it remains in force and covers all of the 32Red sister sites.
32Red- The Verdict
32Red doesn’t need a positive review from us to help it along – it’s already massive, and will continue to be massive. We think there’s quite a lot to like about the site, from its strong customer support to its comprehensive collection of slots, games and betting categories. The loyalty rewards might be worth having if the exchange rate of “rubies” to pounds turns out to be a good one. We think the casino could do a bit better with its sign-up offer, though, and it could offer a more inclusive and diverse set of bonuses for the other categories that it covers. Player feedback isn’t the best, either. You can see a sample of the casino’s recent reviews below.
What are players saying about 32Red?
Here are our condensed / readers digest summaries of recent player reviews of 32Red.
- 06-May-2024 by David:
I really regret wasting my money. I deposited £100 expecting 150 free spins, but only got 10. I used up my deposit and the spins and only won about £20, which wasn’t even enough to make a withdrawal. I ended up with just 1p left after about 20 minutes on the site. – source: Trustpilot - 06-May-2024 by Fandango:
The payouts are terribly low, and the staff behave childishly. – source: Trustpilot - 06-May-2024 by Samantha:
This site’s return to player rate and the frequency of good spins have plummeted since they were fined by the Gambling Commission. I’ve been a member since 2020 and I’ve noticed a drastic drop in winnings. Stay clear of this site. – source: Trustpilot - 06-May-2024 by Harrison:
I lost £500 on this site over three days. The slots, even the ones with lower stakes, just don’t pay out fairly. The layout is problematic too – I accidentally hit a £10 max spin because it’s too close to the regular spin button. I complained but got a dismissive response. This site isn’t about luck; it feels like a scam. – source: Trustpilot - 05-May-2024 by Aleks:
This site is a total scam. Enough said. – source: Trustpilot - 03-May-2024 by Richard:
Initially, the site seems promising with good wins and bonuses, but over time, the chances of winning diminish significantly. The games crash often, especially when you’re on a potentially good streak, and it feels like the odds are manipulated. – source: Trustpilot - 03-May-2024 by Dave:
The website itself is poor – it’s glitchy, slow, and I keep getting logged out during games. It’s the worst online casino site I’ve encountered, so I’ve chosen to exclude myself from it. – source: Trustpilot - 02-May-2024 by Abd El Ilah:
As a new player, I deposited £15 and got a £22 bonus. Despite having enough gems for a bonus feature on Dark Waters, I played 37 spins without unlocking any free spins. Very disappointing. – source: Trustpilot - 01-May-2024 by Hyz:
Played the Tipping Point game and didn’t win a single spin despite the game advertising guaranteed prizes. Completely misleading. – source: Trustpilot - 01-May-2024 by Dave:
After over 700 spins on Gates of Olympus and not a single 4 Scatter Bonus, it’s hard to believe the game is random. This is unfair, and I think it warrants an investigation by the Gambing Authority. Avoid this casino if you don’t want to be misled by false claims. – source: Trustpilot
32Red Ltd – The Sporting Casino Brand
Sponsoring Scotland’s Champions
Sponsoring the shirt of a top-level football team is expensive. Sponsoring a team that wins championships is even more expensive. For 32Red, it’s worth the price. The casino’s name is splashed across the shirts of Glasgow Rangers FC, who’ve been crowned the Scottish champions an incredible 54 times, most recently in 2021 under the management of Liverpool legend Steven Gerrard. The connection between the club and the casino brand is long-lasting and expected to extend beyond the end of the current football season.
Rangers isn’t the only well-known football team to be sponsored by 32Red. Derby County and Middlesbrough – both of which are teams that play in the English Championship – wear the 32Red logo on their shirts as well. When football legend Wayne Rooney returned from the Major League Soccer in the USA to join Derby County shortly after Derby and 32Red signed a new sponsorship agreement, he wore the number 32 on his back. Both sides denied the suggestion that Rooney’s number was connected to the sponsorship deal, but the press made the connection anyway.
Other well-known football clubs to have been sponsored by 32Red in the past include Aston Villa, Swansea City, and Preston North End.
The Voice At The Table
If you were to log in to 32Red’s online casino and head for the table games, you’d hear a familiar voice when your cards were dealt to you or when the roulette wheel stops spinning, and it’s time to call the number. You’ll probably wonder where you’ve heard the voice before. Wonder no longer, because we can tell you. It’s Patsy Kensit!
Covering what Patsy hasn’t done in the world of show business would probably be easier than listing what she hasn’t. She started out as a rock musician in the 1980s with the band “Eighth Wonder” before switching gears and becoming a model and actor. “Absolute Beginners” made her a star in 1986, and “Lethal Weapon 2” pushed that star into the stratosphere in 1989. During the 1990s, she became a hot topic in British tabloids thanks to her marriage to Oasis frontman Liam Gallagher. More recently, she’s been seen in iconic TV shows like “Emmerdale” and “Holby City.” Her voice is familiar to millions, which makes her a major coup for 32Red.
Classy Ambassadors
As well as having high profile sponsorships and celebrity connections, 32Red has sporting ambassadors connected to its large, popular sports betting platform. In the world of horse racing, 32Red is represented by Gold Cup-winning jockey Paddy Brennan and highly-regarded trainer Fergal O’Brien. Brennan has ridden more than a thousand winners during his long career, many of which were trained by O’Brien.
In boxing, the company’s highest-profile ambassadors are Josh Warrington and Carl Frampton. Warrington is a former IBF World Featherweight Champion and is the only world champion boxer in history to come from Leeds. Frampton retired in April 2021 after an illustrious career that saw him become world champion at bantamweight, featherweight, and super-featherweight. Frampton was also named “Fighter of the Year” by The Ring Magazine, ESPN, and the Boxing Writer’s Association in 2016. It’s notable that Warrington and Frampton technically work together through 32Red because Warrington is one of only three men ever to defeat Frampton in the ring.
There’s also a connection between 32Red and Queensbury Promotions, which is run by boxing legend Frank Warren.
TV Success With Keith Lemon
32Red has had an almost-constant presence on British television during commercial breaks for more than ten years. The company took things to the next level in March 2021 when TV personality Keith Lemon appeared in his first televised commercial campaign for the brand. Lemon has been known to British television audiences for years thanks to television shows like “Celebrity Juice” and “Through the Keyhole.” He can be divisive, but he commands attention and has done so with these adverts.
The man behind the character of Keith Lemon is comedian Leigh Francis, who was famous in another guise long before Keith Lemon came along. Francis’ previous character was the celebrity-obsessed Avid Merrion, who starred in the series “Bo Selecta” for Channel 4 between 2002 and 2009. “Celebrity Juice” is still on the air, so 32Red has done well to attract the services of a TV star who’s still relevant rather than one attempting to cash in on their fame from several years prior.
The presence of Lemon provides a comedic element to 2022’s 32Red adverts, during which the casino is represented as a television game show hosted by Lemon. The latest casino offers are read out either by Lemon or a voiceover artist as he navigates his way around a dangerous-looking backstage area, avoiding hazards like falling scenery and, for some reason, snakes. Three full television adverts starring Lemon have been made by 32Red so far, plus two shorter-form adverts that have mostly appeared only on YouTube.
All of 32Red’s previous television commercials, including those that were made before the partnership with Keith Lemon began, are available on the casino’s official YouTube channel. The channel also features exclusive interviews with some of its celebrity ambassadors and figures from its sponsored football teams. Despite the quality and exclusivity of the content, nothing that’s been uploaded to the channel within the past two years has achieved more than forty thousand views. Even things that ought to attract more views – like a short series with Wayne Rooney – are stuck below ten thousand. That might be at least partially down to the fact that the channel has fewer than one thousand subscribers despite the popularity of the brand.
New Partners
Away from the flashy world of celebrity sponsorships and television commercials, the latest news in the world of 32Red is that the company signed a new partnership with the 1×2 Network in September 2021. The terms of the deal give 32Red’s casino players access to all the most popular games created by 1×2 Gaming and Iron Dog Studio, including Neon Jungle, Pirate Kingdom Megaways, and Rainbow Wilds. 1×2 Gaming has agreed to create an exclusive 32Red branded Megaways slot as part of the new agreement. 32Red is very big but still getting bigger. The next few years look very rosy indeed for the red brand.