888 Casino

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888 Casino sister sites include 888 Poker, 888 Sport and 777 Casino.
888 Casino (888casino.com) is operated by 888 UK Limited, 601-701 Europort Gibraltar, GX11 1AA

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888 Casino Sister Sites

If you were to visit the UK Gambling Commission website and look up the licence of 888 UK Limited, you’d find more than three hundred 888 Casino sister sites listed there. That’s a classic example of looks being deceiving. The reality is that almost all of those 888 Casino sister sites were sold to Broadway Gaming in 2022, and 888 UK Limited is yet to remove them from its Gambling Commission record. There are very few genuine 888 Casino sister sites left because of the operator’s decision to focus on its US operations and its sports betting empire, but the scoop on the surviving sites is provided for you below.

777 Casino

777 Casino logo

Like we said above, the world of 888 Casino sister sites is a lot smaller than it used to be. This is a casino operator which, until early 2022, was responsible for more than two hundred iGaming sites. Today it operates only a handful, and the closest of those that remain to 888 Casino itself is 777 Casino. This American road trip-themed casino is the only one of the 888 Casino sister sites that’s cut from the same cloth. By that, we mean it’s the only casino on the platform other than 888 Casino itself that focuses on slots, table games and live dealer games. You might be inclined to think that it’s a “lesser” casino when compared to 888 Casino because 888 is more than 777, but we know many players who’d tell you that 777 Casino is the better of the two sites overall. It’s easier on the eye and doesn’t have the identikit template-based design of the other 888 UK Limited iGaming sites. With a unique design and unique promotions, 777 Casino is where we’d start looking if we were on the hunt for 888 Casino sister sites. That’s why we’ve positioned it first on our list.

888 Casino sister sites 777 Casino

888 Sport

888 Sport logo

888 Sport is the focus of the entire 888 Holdings brand now that the company has decided to downsize the number of casino and gaming sites that it operates. The casino operator is focused on trying to make a splash in the US sports betting market, and it’s let go of all of its bingo and non-branded slots sites in order to do so. 888 Sport is now arguably the flagship brand on the platform in the eyes of the company that operates it – more important than 888 Casino itself. The other 888 Casino sister sites bow down to this one, with its solid grey background and its flashes of orange trim. 888 Sport has been a popular place to come and bet on sporting matters for years in the UK and is particularly well-known for its live, in-play bets – a format that the site likes to think it pioneered. Both 888 Casino and 888 Sport serve as a portal for the other sites on the platform that carry the 888 brand. Next to the logos, you’ll also see the logo of the EGR Awards, confirming that 888 Sport was a winner at the ceremony in 2021. This is a big-time sports betting site from a big-time company that specialises in the niche, and it performs exactly as well as you’d hope it to.

888 Casino sister sites 888 Sport

888 Poker

888 Poker logo

888 Poker is not yet the “go-to” destination for online poker in the same way that 888 Sport is a “go-to” destination for sports betting, but it would like to be. 2022 saw 888 Poker celebrate twenty years in the business following on from its launch in 2002, and it celebrated it by picking up a gong at the 2022 EGR Awards. That’s the sign of a poker site that’s still going from strength to strength after two decades in the business. Perhaps it’s helped along a little by its attractive promotion, which invites all new players to try the site out with a £20 bonus, no deposit required. The bonus is granted in the form of tournament tickets, which are only valid for specific tournaments and expire if they’re not used within seven days of being awarded. Customer reviews of 888 Poker (or, at least, the ones they choose to list on the website) speak in glowing terms about its payout rates, range of games and reliability, and the 888 Poker Club looks like a good place to hang out and play if you’re a skilled player. The only thing missing is an academy or training school for newer players, but such things can be found elsewhere.

888 Casino sister sites 888 Poker

888 Casino News

: Bizarrely, this week, 888 Casino revealed some surprising insights from their recently conducted sleep-related research, suggesting Brits might want to rethink their pre-bedtime drink choices. In an unusual move for an online casino, the company ventured into health research, examining how different beverages affect sleep quality. Their findings challenge the traditional nightcap of milk, which they claim disrupts sleep more severely than caffeine-laden drinks like tea and coffee. The study didn’t stop at sending out a survey; it provided participants with sleep trackers and different beverages over five nights, recording their sleep patterns.

The results indicated that milk led to the poorest sleep, reducing total sleep time to just under seven hours—about an hour less than usual. Conversely, coffee typically vilified for its sleep-disrupting caffeine, was not the worst for sleep; participants who drank coffee before bed slept slightly longer than those who drank milk. Tea emerged as the most sleep-friendly drink, enhancing both deep sleep and REM stages significantly more than other tested beverages. 888 Casino’s exploration into sleep research highlights an ongoing trend where online casinos engage in various studies to remain relevant in public discussions. However, it remains quite peculiar for such a company to issue health advisories about milk. Their findings contribute to a broader understanding of dietary impacts on sleep and suggest that the traditional belief in milk’s bedtime benefits may be misguided. Although, as it was an online casino brand which published the research, there will undoubtedly be a fair amount of scepticism over the findings.

: The festive season at 888 Casino sister sites has been marked by the launch of the Holiday Cash Splash promotion, bringing a wave of excitement to players. This special event, which started recently, is set to run until Tuesday, 9th January, offering participants a chance to win a share of a substantial £200,000 prize pot. During this promotion, a total of 20,000 prizes are up for grabs, with some of the top rewards being 50 multipliers each worth a staggering 3,000 times the original stake. To participate, players simply need to place at least one qualifying bet on selected games. The games included in this promotion are themed to match the holiday spirit, featuring titles such as Big Bass Christmas Bash, Big Bass Bonanza, Bigger Bass Blizzard Christmas Catch, and Big Bass Splash.

888 Casino Christmas Promotions

The process to join in the fun is straightforward – players just need to bet on any of these specified games for a chance to win. With each week until the promotion’s conclusion, there are new opportunities to be one of the lucky winners. This promotion is not only a chance to win big but also a way to add extra excitement to the holiday gaming experience at 888 Casino and its affiliated sites. The Holiday Cash Splash promotion is a testament to 888 Casino’s commitment to providing engaging and rewarding experiences for its players. With its easy participation criteria and the allure of significant prizes, this promotion is set to be a highlight of the festive season, offering both thrill and the potential for substantial winnings.

: For those seeking online casinos with generous betting limits, a vast array of slot games, and high Return to Player rates, a recent article published by Novinite on December 20th offers valuable insights. The piece, which focuses on the best online casinos that payout well, highlights 888 Casino as a prime example of a site meeting these criteria. 888 Casino sister sites, known for their extensive range of gaming options and attractive bonuses, boast an impressive RTP of 97.98%. The flagship casino offers around 1200 slot games, with betting limits to cater to every kind of player. The casino is renowned for its fast payout options, including Neteller and Skrill, making it a top choice for players looking for both variety and reliability.

The article also sheds light on other notable online casinos. JackpotCity Casino leads the pack with the highest RTP of 98.52%, offering 600 slot games and betting limits between £2 and £10,000 – notably, this article was written with slot spinners from New Zealand in mind.. PlayOJO follows closely with an RTP of 98.38%, featuring a staggering 2500 slot games and betting limits from £0.1 to £20,000. Other casinos mentioned include Dunder, with an RTP of 96.77% and 2000 slots, Ruby Fortune offering 500 slots and an RTP of 95.99%, and Spin Casino, matching Ruby Fortune’s RTP and offering 500 slots with betting limits up to £150. The selection criteria for these casinos focused on game quality, variety, fairness, security, and customer support, ensuring a comprehensive evaluation for players seeking reliable and rewarding online gaming experiences.

: In a move that’s likely to stir debate among those concerned about the influence of gambling in sports, Dundalk FC is on the brink of announcing a significant sponsorship deal with 888 Casino. This development, initially revealed by The Argus, marks a notable shift in the club’s sponsorship strategy, as 888 Casino will replace BetRegal as the main sponsor. The announcement of this new partnership comes at a time when Dundalk FC is gearing up for the 2024 season, with fans eagerly anticipating new signings. The club, under the stewardship of new owner Brian Ainscough, is not only focusing on strengthening the team but also enhancing its commercial and community engagement strategies. Ainscough, who has been actively involved in the club’s operations, has plans to appoint a CEO, a commercial manager, and a community officer to bolster the club’s long-term vision.

888 Casino Dundalk Sponsorship

This sponsorship deal with 888 is expected to be lucrative for Dundalk FC, providing a financial boost as the club prepares for the upcoming season. However, it’s also likely to attract scrutiny from anti-gambling lobbyists, who have been vocal about the growing ties between sports teams and betting companies. The partnership is a clear indication that the trend of gambling brands sponsoring football teams is far from over, despite the increasing concerns about the impact of such associations. The official announcement of the deal has been slightly delayed, aligning with the release of the club’s new jerseys, now expected next week. This delay will allow fans to purchase the new gear, featuring the 888 branding, from PlayrFit in time for Christmas.

: On 1st December, Gambling Insider announced a significant development in the iGaming industry: Booming Games, a prominent supplier, is set to enhance its presence in the Spanish market through a strategic partnership with 888 Casino. This move marks a pivotal step in Booming Games’ expansion within regulated European markets, following its recent entry into the Danish market via a collaboration with RoyalCasino.dk. Booming Games, known for its diverse and engaging slot game portfolio, will now offer Spanish players access to popular titles like TNT Bonanza, Cash Pig, Buffalo Hold and Win, and The Wild Wings of Phoenix. This integration aligns perfectly with 888 Casino’s strategy to deliver exceptional gaming experiences to a global audience. Frederik Niehusen, Chief Commercial Officer at Booming Games, emphasized the significance of partnering with 888, praising its reputation for providing a secure, fair, and trusted online betting environment. This collaboration is seen as a major step in bolstering Booming Games’ footprint in the Spanish market.

The Head of Content at 888, expressed excitement about adding Booming Games to their portfolio, noting the alignment of their diverse range with 888’s commitment to delivering premium content. The partnership is expected to yield mutually beneficial outcomes, given the strategic visions of both companies. Earlier in June 2023, Booming Games had initiated its Spanish market venture through a deal with TonyBet, introducing several of its titles to Spanish players. This latest partnership with 888 is set to further solidify Booming Games’ position in the music industry and leverage 888 Casino’s platform to elevate its status and reputation in the iGaming sector.

: The Las Vegas Advisor has recently shared a guide for players of Double Exposure Blackjack on 888 Casino sister sites to offer valuable insights into optimising their gameplay. This variant of blackjack, where both dealer cards are dealt face up, eliminates much of the guesswork typically associated with the game. However, it’s important to note that while strategic play can enhance winning chances, success in this game also hinges on the whims of fortune. The guide, originally published by 888 in August, highlights the unique aspects of Double Exposure Blackjack. Unlike traditional blackjack, where ties push, in this version, the dealer wins all ties except when both hands are blackjacks. This necessitates some unconventional moves from players, such as hitting on a 20 when the dealer also shows 20. Additionally, player blackjacks pay even money instead of the usual higher payouts.

888 Casino Double Exposure Blackjack

The game’s rules also limit certain actions. For instance, players can usually only split pairs once, and doubling down is often restricted to specific hand totals. Despite these constraints, the appeal of Double Exposure Blackjack lies in the transparency of seeing both dealer cards, which is not a common feature in most casinos. The house edge in this game varies based on specific rules in play. For example, if the dealer hits on a soft 17 and other player-friendly conditions are met, the house edge can be as low as 0.68%. Conversely, more restrictive conditions can increase the house edge to around 0.96%. The guide also delves into the basic strategy for Double Exposure Blackjack, which is more complex than standard blackjack due to the additional possibilities presented by the game’s unique rules.

: In the growing gambling landscape of Australia, the allure of high-stakes online casinos is on the rise, offering aficionados the luxury of engaging in spirited wagering from their abodes. Navigating through this digital casino jungle, high rollers seek havens that not only provide the adrenaline rush of high-stakes play but also bespoke services tailored to their high-end gaming needs. Earlier this week, On the Spot News presented an exclusive briefing on the best of the best Australian online casinos for November 2023, with a special spotlight on 888 Casino, named the fourth-best for the discerning high-roller clientele. Spin Palace Casino takes the top spot, acclaimed for its seamless interface and eclectic mix of high-stakes games. Jackpot City Casino follows, lauded for its progressive slots and mobile adaptability, ensuring that big bets can be placed anytime, anywhere. Royal Vegas Casino is revered for its regal approach to high-stakes entertainment and a loyalty program fit for royalty. Amidst these giants, 888 Casino stands tall, offering a plethora of live dealer games for those seeking the authenticity of a tangible casino and a reputation for fairness that high rollers can trust.

The article indicated it is paramount for players to engage in high-stakes gambling with a spirit of prudence and enjoyment. This entails setting sensible budgetary constraints, being mindful of time spent in the virtual casino realms, and periodically reflecting on gambling activities. Utilising tools for responsible gambling provided by platforms can fortify one’s resolve to gamble sensibly. Players are advised against the perilous pursuit of recovering losses, which often leads to deeper financial predicaments.

: For those tracking the cutting-edge intersections of technology and entertainment, the GWW has dropped an insightful piece exploring the transformative role of Artificial Intelligence (AI) in online casinos. The core revelation? How AI is shaping user experiences by tailoring game recommendations based on individual preferences and play histories. The landscape of online casinos is ever-evolving, and central to this metamorphosis is the surge in AI applications. Think of it as the Netflix of the casino world; much like the streaming giant uses algorithms to suggest your next binge-worthy show, online casinos employ AI to understand your gaming tastes and offer games you’re most likely to enjoy. A standout in this innovative approach is 888 Casino. As highlighted by the GWW, 888 Casino leverages AI’s power to refine its game recommendations, thereby enhancing the user experience.

888 Casino AI Engine

By analysing playing histories, betting patterns, and even the time spent on games, 888 Casino’s AI-driven recommendation engine curates a personalized game roster for each player. This not only makes game selection more intuitive for the player but also increases the likelihood of players discovering new games they’ll love. This technological leap showcases how the 888 Casino sister sites are at the forefront of contemporary online casino operations. By integrating AI, they’re not just ensuring a dynamic gaming experience but also setting a benchmark for other platforms. It underscores the casino’s commitment to understanding its members’ preferences and continuously striving to offer them the best. As the digital age progresses, the fusion of AI and online gaming appears to be a match made in heaven.

Can 888 Casino Be Trusted?

trust score

★★★★★

888 Casino is a 3-star trusted casino.

1. Licenses and Fines 888 Casino is covered by a UK Gambling Commission licence, but was fined £9.4m in February 2022 for breaking several conditions of its licence.
2. Accepts UK players? The casino is a big favourite with UK players.
3. Trustpilot Score After over 2100 reviews, 888 Casino has a horrible average Trustpilot score of 1.4 out of 5.0.
4. Operator Name & Location 888 UK Limited, the UK-facing arm of 888 Holdings, is headquartered in Gibraltar.
5. Bonus Terms Wagering requirements of x35 apply to the casino’s bonuses, but this information is buried in the fine print.
6. Customer Support Live chat is available, but telephone support is not.
7. Withdrawal Speed & Options Debit cards, Trustly, PayPal, Apple Pay, bank transfer. 48 hours is the best the casino can do in terms of speed.
8. Number of Sister Sites There are only three remaining 888 Casino sister sites, all of which are highlighted above.
9. Games portfolio Over 2000 games, most of which are slots and some of which are exclusive.
10. On GamStop? 888 Casino is on GamStop.
Overall SCORE > ★★★★★ – 3/5 Stars

888 Casino Review 2024

888 Casino has been around for as long as the online slots and casino scene in the UK has existed. The first 888 Casino site was launched in 1997. That’s so long ago that if it was a person it would now be more than old enough to gamble legally! The site as it looks today has very little in common with the one that existed way back then. It’s changed and evolved just as the industry has changed and evolved, but has it kept up with the times?

888 Casino sister sites homepage

888 Casino Welcome Offers

There are two welcome promotions at 888 Casino – one which will cost money for new players to partake in, and one which won’t. The “free” offer is 88 free spins with no deposit required and is available to anyone who registers an account with the casino and validates their phone number. The free spins are credited immediately and are reserved for certain slots. The best thing about this promotion is that the associated wagering requirement is a mere x1, which means there’s a very strong chance of being able to redeem real cash from it. The cap on cash conversion from this bonus is £500.

The more formal welcome promotion at 888 Casino is a two hundred per cent matched first deposit with a limit of £50. This offer is subject to a minimum qualifying deposit of £20, and has to be claimed within 48 hours of registration. Bonus winnings are capped at £500 again, and this time there’s an x35 wagering requirement to contend with. That’s obviously not as friendly as x1, but it’s still considered reasonable when compared to what you might find at other online casinos.

Monthly Promotions

There used to be a fantastic VIP loyalty scheme at 888 Casino, but that’s sadly gone the way of the dodo as UK-facing iGaming sites back away from VIP schemes, having been encouraged to do so by the UK Gambling Commission. As such, 888 Casino is a little limited when it comes to ongoing promotions. The pick of what’s available is the “Daily Wish Game,” which is a wheel of fortune and can be spun once per day by all registered players. Prizes available on the wheel include free spins and bonus cash, and anything generated using a prize wheel bonus must be wagered x5 before it can be withdrawn as cash.

In place of the old VIP scheme, 888 Casino now runs a “Comp Points” incentive to keep loyal players occupied and interested. Playing games and making deposits is the way to earn comp points, which can then be turned into cash at a rate of 150 points per £1. Given that you only get 1.5 comp points for every £10 wagered, you can see how it might take you a while to accumulate anything worth having from the promotion unless you’re a big spender. Still, it’s better than not having any loyalty rewards at all.

888 Casino Pros and Cons

After over twenty years in the business, 888 Casino knows what it takes to make a casino website look and feel special. They’ve achieved that, but there are still a couple of negative aspects that need to be picked up on. 

Pros: Although the old loyalty scheme is gone, 888 Casino still has a points-based system for rewarding player loyalty. Players can pay and play with a range of convenient payment methods, including Trustly and PayPal.

Cons: No instant withdrawal methods, even when using a faster payment method like Trustly or PayPal. If you can’t log into your account, you’re limited to a contact form for customer support.

Featured Slots and Casino Games

888 Casino Millionaire Genie

888 Casino is presented in such a way that it makes all of its slots and games feel like they’re “featured,” with bespoke graphics and intelligent use of sub-sections to draw attention to specific games. There’s a “Top 10 in the UK” section, which is full of old favourites, but the “Top Slot Games” section is where the truly popular games at this casino can be found. When this review was written, those games were:-

Millionaire Genie Megaways: 888 made this game themselves, so it’s no surprise to see it featured so highly on their list. It stars a friendly-looking bright blue genie character. Stay quiet if you think you’ve seen it somewhere before – you might alert Disney’s lawyers. The sticky wilds and free spins would make this slot entertaining even if it wasn’t a Megaways feature, but all those ways to win give it an extra edge. Be wary of the high volatility as you would with any Megaways slot. 

Tales of Asgard – Freya’s Wedding: There could scarcely be a better time for this Play ‘n Go slot to exist. Marvel movies have made Loki and Freya cooler than they’ve been since the Middle Ages, and the Norse legends are the stars of this feature-heavy slot. It comes with walking wilds, respins and free spins with progressive multipliers and expanding symbols to boot. This is a stunningly good-looking character-driven slot, but the RTP is a pinch low at 94.4%. 

Starburst XXXTreme: NetEnt took a risk when they released this slot. The original Starburst is so beloved by gamers that tampering with the formula could feel like sacrilege. They’ve done it, though, and the result is a slot that looks very much like the original Starburst but somehow even more colourful. The “X” in the title is a reference to the massive multiplier wilds that exist within the slot and provide a respin each time they land. RTP is a generous 96.26%, and it’s theoretically possible to win x200,000 your stake, but volatility is sky-high. 

888 Casino offers every conceivable kind of casino game other than bingo, which it leaves to its sister sites. That means it also has live dealer games, table games, jackpot-focused games and even a few site-specific exclusives that you won’t see on any other casino site. 

Deposit and Withdrawal Methods

You’ll be pleased by the range of withdrawal options at 888 Casino but possibly less pleased by the time it takes to receive your money. Accepted payment methods include standard debit cards, e-wallets like Skrill, Muchbetter, and Neteller, the Trustly e-banking service, and PayPal. 

When withdrawing, you can add wire transfer to the list of options above. That takes 5-8 days, though, and even Skrill and PayPal take 2-3 days. It isn’t clear why the withdrawal process isn’t instant, but the mandatory processing period of 24 hours before the casino even attempts to send funds to your chosen account doesn’t help much. 

Customer Support and License

Customer support is a hole in 888 Casino’s armour. When looking for support, you’ll be redirected to a “contact us” web form, and there’s no information given about when you might get a reply. As we’ve said above, there’s a live chat service available if you’re logged in and can reach it, but if you’re locked out of your account you’re a bit snookered.

The licenses that cover 888 Casino are held by 888 UK Limited and are held with the UK Gambling Commission, the Malta Gaming Authority, Ireland’s Revenue Commissioners, and the Gambling Commissioner of Gibraltar. The UK licence is Gambling Commission number 39028 and is blighted by the massive settlement of £9.4m that 888 UK Limited paid in 2022 after the regulator found fault with the company’s handling of customer interaction processes, social responsibility practices, and AML measures. The same licence applies to the 888 Casino sister sites. 

888 Casino – The Verdict

888 Casino is a juggernaut. It’s one of the world’s biggest online casinos, and it’s hard to imagine that picture ever changing. The range of games is fantastic, and fewer casinos look or feel better to use. Having so little customer support available is utterly bizarre for a casino of this size, and is a frequent cause of the many complaints that are made about it on Trustpilot. The bonuses don’t have as much sparkle as they used to either. Even with that said, though, it outperforms most of its rivals and continues to attract new players in their thousands. 

888 Casino mobile screenshot

What are players saying about 888 Casino?

Here are our condensed / reader’s digest summaries of recent player reviews of 888 Casino.

  • 07-May-2024 by MyMail:
    Everything was fine until I tried to withdraw my winnings. They accepted my ID for deposits, but demanded another verification for withdrawals, which seems impossible to complete. However, I can still deposit money. It feels like a big scam; they’re thieves. Stay away. – source: Trustpilot
  • 05-May-2024 by Bart:
    This site is pure garbage. The customer service and website platform are terrible, and the connection is unreliable. Withdrawals take up to a week. Don’t waste your time here; better alternatives like Bet MGM are available. Stay away from 888 Casino. – source: Trustpilot
  • 04-May-2024 by Eddie:
    I’ve had no win from the daily prize wheel six days on the trot. What’s the point of making a deposit to get access to this feature when it never pays anything out? Joke of a casino. – source: Trustpilot
  • 03-May-2024 by Stephanie:
    If I could give a lower rating, I would. I put in £80 and didn’t get any bonuses at all. Please don’t play on this site; they are scammers. – source: Trustpilot
  • 03-May-2024 by Dean:
    It’s a complete rip-off. I’m £600 down, and it’s very difficult to win any bonuses. When I finally won a bonus after 200 spins, my winnings were only £0.36. – source: Trustpilot
  • 28-Apr-2024 by Jaras:
    This is the biggest scam ever. I spent £120 and couldn’t even win £10. After getting frustrated, I spoke to customer service who suggested I take a break. I returned a month later, put in £60, and only won £2.50. Such a joke. I’m considering publishing my gameplay on YouTube as proof of the scam. – source: Trustpilot
  • 26-Apr-2024 by Disa:
    Don’t use them if you expect to withdraw any money. They keep requesting documents, then make you wait 72 hours only to ask for something else. The support staff are clueless and keep making promises they don’t keep. I’ve been waiting weeks just to withdraw £130. Stay away from companies with no customer service number. – source: Trustpilot
  • 25-Apr-2024 by R W:
    I signed up for 88 free spins and received nothing until it was too late, and I found the offer in my junk email. When I contacted 888, they said there was nothing they could do. Stay away, they don’t value their customers; they just want your money. – source: Trustpilot
  • 24-Apr-2024 by Karl:
    On the 20th of April, I deposited £10 into 888 Casino and tried to withdraw £25. They declined the withdrawal requesting more bank details, although they had all they needed to take the deposit in the first place. Can anyone help me get my £25 back? – source: Trustpilot
  • 24-Apr-2024 by Ben:
    The support team is awful. It’s incredibly hard just to verify your account. I’ve sent multiple emails and my driving license twice, and some of my emails were ignored. I haven’t even been able to play the games yet. They really need to sort out their verification process. – source: Trustpilot

888 Casino Sponsorships

Few casino brands are as active in terms of marketing as 888 Casino is. It’s the cornerstone of the whole 888 brand, and the 888 brand has achieved great penetration in the UK through a combination of relentless TV promotion and sponsoring high profile sporting events and teams. We’re going to take a closer look at some of those sponsorships and adverts now.

The casino has secured major sponsorship deals over the years, the most prominent of which is its sponsorship deal with New York Jets – a renowned team in the NFL with millions of fans. The deal isn’t much good in terms of brand visibility in the UK because so few people watch the sport over here, but it’s a reminder that 888 is a global brand with priorities that extend beyond our shores.

888 Casino TV Adverts

Many of the television adverts of 888 Casino’s past are still there to be viewed on YouTube. Here are some of the higher-profile ones that you might remember.

2015 – Edge Of The Seats

888 Third

The idea behind this advert was that playing at 888 Casino is the ultimate thrill ride. It’s set in a theme park, but a theme park that’s open after hours and keeps going when things get dark. There’s an almost scary edge to the advert, which is a strange stylistic choice, but it helps the advert to stay in the memory. It ran throughout most of 2015 and came at the same time as a large-scale revamp of the 888 Casino website, so this was 888’s way of letting the world know that the “fairground” was open once again and there were new “rides” to experience.

2016 – Suspenseful Blackjack

888 Second

This ad features a game of blackjack and a Porsche racing through card buildings for the win, but right before the final stretch there is an air of suspense as the car gets ready for a jump and the blackjack player calls for a hit. It’s a crucial moment – not for the faint of heart and full of thrill and excitement – but this is the type of suspense to be expected from the 888 Casino. The intention was clearly to make the audience think of 888 Casino as the big, sexy fast car. It’s a marketing trick that’s as old as time, but people wouldn’t keep turning to it if it didn’t work.

2016 – London Recipe

888 Fourth

This advert was scaled-down in comparison to some of the other big-time 888 promotions of the past. The majority of 888 Casino TV commercials take place outside the confines of a casino. This one puts us right in the middle of one. In fact, it puts us right on the edge of a roulette wheel. Now we know how it feels to be the ball! Even though it’s simple, it manages to create a sense of suspense as we wait for the ball to land, and does a good job (yet again) of equivalating the simplicity of playing roulette to being on a high-octane thrill ride. The common theme among 888 Casino adverts seems to be suspense. Speaking of which, that’s exactly the theme of the next advert.

2018 – Suspense In Every Moment

888 first

Having played with the concept of “suspense” every other conceivable way in the past, 888 Casino finally takes the literal route of having someone actually walk on a high wire to illustrate what “suspense” means. It’s almost like they’re winking at us through the camera. The colour palette of the advert is once again moody and grey, which by this point has to be a clear indication that 888 Casino wants to be seen almost like a nightclub. It’s a place to come and play in the dark, and take risks. Rightly or wrongly that’s how a lot of people feel about playing casino games, so this probably struck a chord with the advert’s intended audience.

2019 – The 888 Casino Mobile App

888Fifth

Now we come right back up to date with the 888 Casino mobile app. 888 Casino resisted the idea of launching a standalone app for a surprisingly long time, preferring instead that players should come to the casino and play there. A trend can’t be ignored forever, though, and the trend in gaming right now is that more players are using their mobile phones to get online than there are using desktops or laptops. That’s a fact. A market of that size needs to be catered for, and that’s what the 888 Casino mobile app does. It’s a scaled-down version of the full site, featuring two-hundred-or-so slots and games taken from the full range. Two hundred is a lot to have in the palm of your hand, though, and our understanding is that the app has been and continues to be a hit.

888 Casino Sponsorships

In 2013, 888 Casino was the title sponsor of the Snooker World Seniors Championship. As well as the sponsorship with NFL team the New York Jets from 2018 to 2020, 888 Casino were also announced as being the sponsor for the 2021 Portuguese Grand Prix. With 888’s close relation to sports and sports betting, these feel like fitting sponsorships for the brand and will likely draw in a lot of audience attention and potentially bring new customers to the casino. Additionally, 888 Sport have become the main sponsor of the Shamrock Rovers Football Club for the 2021/2022 seasons.

In September 2021, 888 Holdings has confirmed its £2.2 billion purchase of William Hill International. Although 888 largely specialise in online gambling and casino brands, the company has no intentions to change the traditional sport betting operations and has confirmed plans to keep the in-person retail stores the way they are (in hopes of also keeping the actively visiting customers) and continue to use the stores for betting purposes. With William Hill going from about 2,300 stores in 2018 to around 1,400 in 2021, keeping these retail stores is key for the brand and company. The deal was completed in early 2022.

888 Casino William Hill

The History of 888 Casino and the 888 Holdings Company

888 Casino was founded in 1997 and was originally named ‘Casino-on-Net’; it is one of the oldest casinos online and was the first exclusively online casino to be registered in the United States, which happened in 2013. The rebrand to 888 Casino took place in 2010 to fit the theme alongside the other 888 brands. The casino has received multiple awards, such as ‘Casino Operator of the Year’, in 2019 from the Gaming Intelligence Awards, and their earliest award in 2013 ‘Best Casino Operator’, from the eGR Operator Awards.

888 Holdings PLC, which is more often known as 888.com is a gambling company that owns numerous brands, some of which are: 888 Casino, 888 Poker, 888 Bingo, and 888 Sport. This company was established in 1997, just before the release of their main brand 888 Casino. They also have an online bingo room named 888 Ladies which was launched in 2008, and in 2013, they released a mobile app. In 2009, 888 Holdings purchased many online casinos, such as Wink Bingo and Posh Bingo, with Wink Bingo being the second biggest and most popular 888 bingo site.

888 Casino on Social Media

This casino has a verified Facebook page with over 92k likes, however, this page is unlike many other casino Facebook pages which tend to share promotions, competitions, or interactive content. The 888 Casino Facebook has only posted when there have been technical difficulties on the site, such as a post in March 2021, that reads “Apologies for the interruptions to the service.” Considering the popularity of this casino, it is strange that they do not use a platform such as Facebook to share sitewide news or promotions for games on the casino. However, since this page has quite a significant number of likes, it must be very helpful for players to visit when the site is down. If they are struggling to access the casino, they can quickly find out the source of the issue from Facebook and return to their gambling once the site is back up and running.

888 Casino do not only use Facebook though, as their verified Twitter account (@888casino) contains more of what you might expect. With 11k followers, this Twitter page does what all the other casinos do on social media, and that is promote the site and games! While their tweets do not receive much interaction, the account shares live events that will be taking place as well as promotional content for the games on the casino. With both of these pages combined, 888 Casino’s social media game is stronger than many of its competitors, where it manages to interact with active customers by giving them regular updates on both the playable content on the casino and the issues that is may occasionally face. There is no Instagram account to be found for 888 Casino.